{"id":1818055,"date":"2026-03-10T15:45:24","date_gmt":"2026-03-10T12:45:24","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1818055"},"modified":"2026-03-10T15:45:24","modified_gmt":"2026-03-10T12:45:24","slug":"fortnite-to-raise-v-buck-prices-later-this-month-to-help-pay-the-bills-after-epic-games-generated-over-6-billion-last-year","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1818055","title":{"rendered":"Fortnite to raise V-Buck prices later this month &#8220;to help pay the bills&#8221; after Epic Games generated over $6 billion last year"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/games\/fortnite\" data-active=\"false\"><br \/>\n                      Fortnite<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">Fortnite to raise V-Buck prices later this month &#8220;to help pay the bills&#8221; after Epic Games generated over $6 billion last year<\/h1>\n<p class=\"strapline\">Recession indicator.<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/fortnite-v-bucks.jpg?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt=\"V-Bucks pile\" loading=\"eager\" data-uri=\"fortnite-v-bucks.jpg\" data-lightbox width=\"570\" height=\"321\"><figcaption>\n          <span class=\"attribution\">Image credit: <cite>Epic Games<\/cite><\/span><br \/>\n        <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Fran Ruiz avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/fran-j-ruiz-author.png?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"180\" height=\"180\"><\/p>\n<p>  <img alt=\"Fran Ruiz avatar\" data-autosize=\"crop_lossy\" data-uri=\"fran-j-ruiz-author.png\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"180\" height=\"180\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/fran-ruiz\">Fran Ruiz<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      Contributor<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"published_at\">\nPublished on <time datetime=\"2026-03-10T15:45:24+00:00\">March 10, 2026<\/time>              <\/div>\n<div class=\"comments\">\n      <a class=\"comments__link comments-bubble\" href=\"https:\/\/www.eurogamer.net\/fortnite-raising-v-buck-and-pack-prices-march-2026?view=comments\" rel=\"nofollow\"><br \/>\n          33 comments<br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<div class=\"mypop-header-wrapper\">\n<p><button class=\"mypop-button button wide\" data-state=\"follow\" data-type=\"tag\" data-uuid=\"a8888b6d-5bc0-480f-a9ef-1f57b9dc36eb\" data-name=\"Fortnite\" data-follow-text=\"Follow Fortnite\" data-unfollow-text=\"Following Fortnite\" data-aria-follow-text=\"Follow Fortnite\" data-aria-unfollow-text=\"Following Fortnite\" data-popup=\"true\" data-force-login=\"true\" aria-label=\"Follow Fortnite\" title=\"Follow Fortnite\"><br \/>\n  Follow Fortnite<br \/>\n<\/button>          <\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p><a href=\"https:\/\/www.eurogamer.net\/games\/fortnite\">Fortnite<\/a>&#8216;s green pastures are not so green anymore, or at least that&#8217;s what Epic Games is signalling with the sudden price increase to V-Bucks (the game&#8217;s paid premium currency) across the board.<\/p>\n<p>Via <a href=\"https:\/\/www.fortnite.com\/news\/fortnite-v-bucks-price-increase\">10th March&#8217;s short blog post<\/a>, the company announced big changes to pricing that will be implemented on 19th March. It&#8217;s all fairly straightforward: You&#8217;re getting less V-Buck for your hard-earned money because the entertainment giant, which reportedly made <a href=\"https:\/\/www.statista.com\/statistics\/1234106\/epic-games-annual-revenue\/\">$6.21 billion in gross revenue<\/a> last year, needs help to &#8220;pay the bills.&#8221; The new values for each pack, unless changes are backtracked, will be as follows (regional prices and changes might be different):<\/p>\n<ul>\n<li>\n<p>$8.99 pack \u2013 800 V-Bucks (before 1,000)<\/p>\n<\/li>\n<li>\n<p>$22.99 pack \u2013 2,400 V-Bucks (before 2,800)<\/p>\n<\/li>\n<li>\n<p>$36.99 pack \u2013 4,500 V-Bucks (before 5,000)<\/p>\n<\/li>\n<li>\n<p>$89.99 pack \u2013 12,500 V-Bucks (before 13,500)<\/p>\n<\/li>\n<li>\n<p>Exact amount pack \u2013 $0.99 for 50 V-Bucks (was $0.49 for 50)<\/p>\n<\/li>\n<\/ul>\n<p>To (try to) offset the disappointment, Epic has underlined users will get a 20 percent cashback for spending money through the Epic Games Store, whether it&#8217;s on Fortnite, <a href=\"https:\/\/www.eurogamer.net\/games\/rocket-league\">Rocket League<\/a>, or <a href=\"https:\/\/www.eurogamer.net\/games\/fall-guys\">Fall Guys<\/a>&#8216; premium currencies.<\/p>\n<p>Meanwhile, the battle passes are seeing a &#8220;price drop&#8221; (not really since V-Bucks are going up) that brings them down to 800 V-Bucks a piece versus 1,000 before the changes. Only 800 V-Bucks will be awarded in total upon completion, so you&#8217;re losing value overall. The other passes (and packs) are being altered as well. Here are three other examples:<\/p>\n<ul>\n<li>\n<p>OG Pass \u2013 800 V-Bucks (was 1,000)<\/p>\n<\/li>\n<li>\n<p>Music Pass \u2013 1,200 V-Bucks (was 1,400)<\/p>\n<\/li>\n<li>\n<p>Lego Pass \u2013 1,200 V-Bucks (was 1,400)<\/p>\n<\/li>\n<\/ul>\n<p>It must be noted physical V-Bucks gift cards currently being sold will redeem for their original value, so the changes will only be applied to the new ones as they&#8217;re printed and distributed.<\/p>\n<p>One can only imagine the gargantuan costs of keeping Fortnite&#8217;s development, servers, and massive IP licensing deals alive, but <a href=\"https:\/\/www.eurogamer.net\/fortnite-still-biggest-game-in-the-world-but-playtime-dropped-in-2025\">it&#8217;s still hugely popular and profitable<\/a>, and with the Epic Games Store reportedly hitting &#8220;<a href=\"https:\/\/www.polygon.com\/epic-games-store-low-profit-margins-third-party-devs\/\">low margins<\/a>&#8221; despite the company&#8217;s best efforts, maybe the powers that be just need to rethink how big Fortnite should reasonably be and whether the strategy of <a href=\"https:\/\/www.theverge.com\/2023\/3\/9\/23630846\/epic-games-store-free-weekly-giveaways-2023\">spending more and more millions each year on weekly free games<\/a> is paying off.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"preferred-source\" data-component=\"preferred-source\">\nLove Eurogamer.net? Make us a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.eurogamer.net\">Preferred Source on Google<\/a> and catch more of our coverage in your feeds.  <\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p><a href=\"https:\/\/www.eurogamer.net\/games\/fortnite\">Fortnite<\/a>&#8216;s green pastures are not so green anymore, or at least that&#8217;s what Epic Games is signalling with the sudden price increase to V-Bucks (the game&#8217;s paid premium currency) across the board.<\/p>\n<p>Via <a href=\"https:\/\/www.fortnite.com\/news\/fortnite-v-bucks-price-increase\">10th March&#8217;s short blog post<\/a>, the company announced big changes to pricing that will be implemented on 19th March. It&#8217;s all fairly straightforward: You&#8217;re getting less V-Buck for your hard-earned money because the entertainment giant, which reportedly made <a href=\"https:\/\/www.statista.com\/statistics\/1234106\/epic-games-annual-revenue\/\">$6.21 billion in gross revenue<\/a> last year, needs help to &#8220;pay the bills.&#8221; The new values for each pack, unless changes are backtracked, will be as follows (regional prices and changes might be different):<\/p>\n<ul>\n<li>\n<p>$8.99 pack \u2013 800 V-Bucks (before 1,000)<\/p>\n<\/li>\n<li>\n<p>$22.99 pack \u2013 2,400 V-Bucks (before 2,800)<\/p>\n<\/li>\n<li>\n<p>$36.99 pack \u2013 4,500 V-Bucks (before 5,000)<\/p>\n<\/li>\n<li>\n<p>$89.99 pack \u2013 12,500 V-Bucks (before 13,500)<\/p>\n<\/li>\n<li>\n<p>Exact amount pack \u2013 $0.99 for 50 V-Bucks (was $0.49 for 50)<\/p>\n<\/li>\n<\/ul>\n<p>To (try to) offset the disappointment, Epic has underlined users will get a 20 percent cashback for spending money through the Epic Games Store, whether it&#8217;s on Fortnite, <a href=\"https:\/\/www.eurogamer.net\/games\/rocket-league\">Rocket League<\/a>, or <a href=\"https:\/\/www.eurogamer.net\/games\/fall-guys\">Fall Guys<\/a>&#8216; premium currencies.<\/p>\n<p>Meanwhile, the battle passes are seeing a &#8220;price drop&#8221; (not really since V-Bucks are going up) that brings them down to 800 V-Bucks a piece versus 1,000 before the changes. Only 800 V-Bucks will be awarded in total upon completion, so you&#8217;re losing value overall. The other passes (and packs) are being altered as well. Here are three other examples:<\/p>\n<ul>\n<li>\n<p>OG Pass \u2013 800 V-Bucks (was 1,000)<\/p>\n<\/li>\n<li>\n<p>Music Pass \u2013 1,200 V-Bucks (was 1,400)<\/p>\n<\/li>\n<li>\n<p>Lego Pass \u2013 1,200 V-Bucks (was 1,400)<\/p>\n<\/li>\n<\/ul>\n<p>It must be noted physical V-Bucks gift cards currently being sold will redeem for their original value, so the changes will only be applied to the new ones as they&#8217;re printed and distributed.<\/p>\n<p>One can only imagine the gargantuan costs of keeping Fortnite&#8217;s development, servers, and massive IP licensing deals alive, but <a href=\"https:\/\/www.eurogamer.net\/fortnite-still-biggest-game-in-the-world-but-playtime-dropped-in-2025\">it&#8217;s still hugely popular and profitable<\/a>, and with the Epic Games Store reportedly hitting &#8220;<a href=\"https:\/\/www.polygon.com\/epic-games-store-low-profit-margins-third-party-devs\/\">low margins<\/a>&#8221; despite the company&#8217;s best efforts, maybe the powers that be just need to rethink how big Fortnite should reasonably be and whether the strategy of <a href=\"https:\/\/www.theverge.com\/2023\/3\/9\/23630846\/epic-games-store-free-weekly-giveaways-2023\">spending more and more millions each year on weekly free games<\/a> is paying off.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News Fortnite Fortnite to raise V-Buck prices later this month &#8220;to help pay the bills&#8221; after Epic Games generated over $6 billion last year Recession indicator. Image credit: Epic Games News by Fran Ruiz Contributor Published on March 10, 2026 33 comments Follow Fortnite Fortnite&#8216;s green pastures are not so green anymore, or at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-1818055","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1818055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1818055"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1818055\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1818055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1818055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1818055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}