{"id":1818024,"date":"2026-03-10T16:00:34","date_gmt":"2026-03-10T13:00:34","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1818024"},"modified":"2026-03-10T16:00:34","modified_gmt":"2026-03-10T13:00:34","slug":"powder-mountain-ut-announces-40-million-public-terrain-infrastructure-expansion","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1818024","title":{"rendered":"Powder Mountain, UT, Announces $40 Million Public Terrain &amp; Infrastructure Expansion"},"content":{"rendered":"<div class=\"entry-content\">\n<div class=\"mceTemp\"><\/div>\n<figure id=\"attachment_394207\" aria-describedby=\"caption-attachment-394207\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-394207 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAHgAQMAAAAPH06nAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAD1JREFUeNrtwQENAAAAwqD3T20ON6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA4M8Al+AAAUvMG0oAAAAASUVORK5CYII=\" alt width=\"640\" height=\"480\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?resize=640%2C480&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?resize=1200%2C900&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?resize=600%2C450&amp;ssl=1 600w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?w=1280&amp;ssl=1 1280w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"480\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-394207\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?resize=640%2C480&amp;ssl=1\" alt width=\"640\" height=\"480\" data-eio=\"l\"><figcaption id=\"caption-attachment-394207\" class=\"wp-caption-text\">Part of the new 1,000-acre DMI at Powder Mountain. | Image: SnowBrains<\/figcaption><\/figure>\n<div class=\"ai-viewports ai-viewport-2 ai-viewport-3 ai-insert-2-72674286\" style=\"margin: 8px auto;text-align: center;clear: both\" data-insertion-position=\"prepend\" data-selector=\".ai-insert-2-72674286\" data-insertion-no-dbg data-code=\"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\" data-block=\"2\"><\/div>\n<div class=\"ai-viewports ai-viewport-1 ai-insert-1-29281535\" style=\"margin: 8px auto;text-align: center;clear: both\" data-insertion-position=\"prepend\" data-selector=\".ai-insert-1-29281535\" data-insertion-no-dbg data-code=\"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\" data-block=\"1\"><\/div>\n<p><strong><a href=\"https:\/\/powdermountain.com\/\">Powder Mountain<\/a>, Utah, announces a new 1,000-acre zone of advanced and technical terrain in the Wolf Creek Canyon zone <\/strong><strong>with lift access for the 2026-27 season. <\/strong>Powder will conduct a full redevelopment of the Sundown base area, including a new lodge and new beginner-focused infrastructure, which will collectively reshape the western-most section of the resort over the next two years and increase the skiable acreage to more than 6,000 acres.<\/p>\n<ul>\n<li><strong>Related: <\/strong><a href=\"https:\/\/snowbrains.com\/powder-mountains-transformation-under-reed-hastings-a-bold-new-chapter-for-utahs-largest-ski-resort\/\"><strong><em>Powder Mountain\u2019s Transformationn Under Reed Hastings: A Bold New Chapter for Utah\u2019s Largest Ski Resort<\/em><\/strong>\u00a0<\/a><\/li>\n<\/ul>\n<p><strong>Currently, the public side of the mountain offers 5,000 acres of skiable terrain and 3,380 feet in elevation gain, so this expansion would increase the public area by 20%.<\/strong> Powder is also planning to build a new lift to service the new area, which will be one of the steepest parts of the resort. The new terrain is called DMI (Don\u2019t Mention It)\u2014a little insider joke at Powder Mountain. It is a huge addition and will provide a variety of difficult terrain from steep glades, chutes, spines, and couloirs, geared towards expert skiers and snowboarders.<\/p>\n<figure id=\"attachment_394186\" aria-describedby=\"caption-attachment-394186\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"wp-image-394186 size-full lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAHgAQMAAAAPH06nAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAD1JREFUeNrtwQENAAAAwqD3T20ON6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA4M8Al+AAAUvMG0oAAAAASUVORK5CYII=\" alt width=\"640\" height=\"480\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9023-copy.jpg?resize=640%2C480&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9023-copy.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9023-copy.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9023-copy.jpg?resize=1200%2C900&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9023-copy.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9023-copy.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9023-copy.jpg?resize=600%2C450&amp;ssl=1 600w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9023-copy.jpg?w=1280&amp;ssl=1 1280w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"480\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"wp-image-394186 size-full\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9023-copy.jpg?resize=640%2C480&amp;ssl=1\" alt width=\"640\" height=\"480\" data-eio=\"l\"><figcaption id=\"caption-attachment-394186\" class=\"wp-caption-text\">Powder COO Kevin Mitchell pointing out DMI features. | Image: SnowBrains<\/figcaption><\/figure>\n<p><strong>DMI is huge\u20141,000 acres is larger than several ski resorts\u2019 total skiable acres in the United States.<\/strong> There are so many different spots to drop in at, and Powder is just one of those resorts where almost everything inbounds is open. It\u2019s steep, technical, gladed, and will be open to the public.<\/p>\n<blockquote>\n<p>\u201cThis development plan is a demonstration of our commitment to keeping Powder a thriving public ski resort for generations to come. As a local and an avid skier, the team and I are committed to our community and season passholders, and will continue investing in their on-mountain experience. We started with the Lightning Ridge Lift along with replacing Timberline and Paradise Lifts, and now will continue with the DMI expansion and reimagining the Sundown base area, and there\u2019s more to come. This is an exciting adventure to share with those that love Powder.\u201d<\/p>\n<h6>\u2014 Brandi Hammon, President, Powder Mountain<\/h6>\n<\/blockquote>\n<p><strong>A new Skytrac fixed-grip triple chair serving the DMI expansion, allowing lift served access to 90% of the area. <\/strong>The new chair will cover 2,200 feet of vertical, making it the steepest lift Skytrac has ever constructed.<\/p>\n<figure id=\"attachment_394207\" aria-describedby=\"caption-attachment-394207\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-394207 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAHgAQMAAAAPH06nAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAD1JREFUeNrtwQENAAAAwqD3T20ON6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA4M8Al+AAAUvMG0oAAAAASUVORK5CYII=\" alt width=\"640\" height=\"480\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?resize=640%2C480&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?resize=1200%2C900&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?resize=600%2C450&amp;ssl=1 600w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?w=1280&amp;ssl=1 1280w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"480\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-394207\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9035-copy.jpg?resize=640%2C480&amp;ssl=1\" alt width=\"640\" height=\"480\" data-eio=\"l\"><figcaption id=\"caption-attachment-394207\" class=\"wp-caption-text\">A new Skytrac fixed-grip triple chair lift will provide public access to more than 1,000 acres of advanced terrain, 900 of which is lift-served, with 2,200 feet of vertical drop. | Image: SnowBrains<\/figcaption><\/figure>\n<div class=\"ai-viewports ai-viewport-2 ai-viewport-3 ai-insert-4-54208733\" style=\"margin: 8px auto;text-align: center;clear: both\" data-insertion-position=\"prepend\" data-selector=\".ai-insert-4-54208733\" data-insertion-no-dbg data-code=\"PGRpdiBjbGFzcz0nY29kZS1ibG9jayBjb2RlLWJsb2NrLTQnIHN0eWxlPSdtYXJnaW46IDhweCBhdXRvOyB0ZXh0LWFsaWduOiBjZW50ZXI7IGRpc3BsYXk6IGJsb2NrOyBjbGVhcjogYm90aDsnPgo8c2NyaXB0IGFzeW5jIHNyYz0iaHR0cHM6Ly9wYWdlYWQyLmdvb2dsZXN5bmRpY2F0aW9uLmNvbS9wYWdlYWQvanMvYWRzYnlnb29nbGUuanM\/Y2xpZW50PWNhLXB1Yi04MDQ2MzU3NTk4MTA4NzYyIgogICAgIGNyb3Nzb3JpZ2luPSJhbm9ueW1vdXMiPjwvc2NyaXB0Pgo8IS0tIE1vYmlsZSBJbi1BcnRpY2xlIC0tPgo8aW5zIGNsYXNzPSJhZHNieWdvb2dsZSIKICAgICBzdHlsZT0iZGlzcGxheTpibG9jayIKICAgICBkYXRhLWFkLWNsaWVudD0iY2EtcHViLTgwNDYzNTc1OTgxMDg3NjIiCiAgICAgZGF0YS1hZC1zbG90PSI0Njk5Mjg4MDkyIgogICAgIGRhdGEtYWQtZm9ybWF0PSJhdXRvIgogICAgIGRhdGEtZnVsbC13aWR0aC1yZXNwb25zaXZlPSJ0cnVlIj48L2lucz4KPHNjcmlwdD4KICAgICAoYWRzYnlnb29nbGUgPSB3aW5kb3cuYWRzYnlnb29nbGUgfHwgW10pLnB1c2goe30pOwo8L3NjcmlwdD48L2Rpdj4K\" data-block=\"4\"><\/div>\n<div class=\"ai-viewports ai-viewport-1 ai-insert-3-40089572\" style=\"margin: 8px auto;text-align: center;clear: both\" data-insertion-position=\"prepend\" data-selector=\".ai-insert-3-40089572\" data-insertion-no-dbg data-code=\"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\" data-block=\"3\"><\/div>\n<p><strong>Powder Mountain also plans to break ground this summer on a new Sundown base area lodge for the 2027-28 season, which will service DMI.<\/strong> The lodge will be 15,000 square feet, with a ski school, ski and snowboard rentals, food and beverage, annual lockers, and skier safety services. The project is designed to improve skier circulation, guest experience, and comfort while aligning with Powder Mountain\u2019s long-term vision for intentional growth.<\/p>\n<ul>\n<li><strong>Related: <\/strong><a href=\"https:\/\/snowbrains.com\/powder-mountain-ut-report-skiing-the-best-powder-in-north-america\/\"><em><strong>Powder Mountain, UT, Report: Skiing the Best Powder in North America<\/strong><\/em><\/a><\/li>\n<\/ul>\n<p><strong>The mountain has been viewed as a ski resort that doesn\u2019t offer enough expert terrain.<\/strong> Adding DMI cements Powder Mountain as a legitimate big mountain with extreme and technical terrain that is lift-serviced. Adding another 1,000 acres of new terrain only bolsters Powder\u2019s already massive size to a ski resort that prides itself on ensuring small crowds and short lift lines. There are also plans for the 2027-28 a new lodge to service DMI, which will be 15,000 square feet, with a ski school, ski and snowboard rentals, food and beverage, annual lockers, and skier safety services.<\/p>\n<p><strong>Powder Mountain is also planning to replace its existing Sundown Lift with a new Leitner Poma of America (LPOA) high-speed quad for the 2026-27 season.<\/strong> The new lift will increase uphill capacity and reliability from one of the resort\u2019s primary base areas, also enhancing night skiing capacity. Powder Mountain will introduce the Doodle Lift, a short fixed-grip quad, designed specifically for beginner progression. The lift will consist of repurposed infrastructure from the original Sundown Lift and serve dedicated ski school terrain, creating a purpose-built learning environment for first-time skiers and riders.<\/p>\n<figure id=\"attachment_394208\" aria-describedby=\"caption-attachment-394208\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-394208 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAHgAQMAAAAPH06nAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAD1JREFUeNrtwQENAAAAwqD3T20ON6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA4M8Al+AAAUvMG0oAAAAASUVORK5CYII=\" alt width=\"640\" height=\"480\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9045-copy.jpg?resize=640%2C480&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9045-copy.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9045-copy.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9045-copy.jpg?resize=1200%2C900&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9045-copy.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9045-copy.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9045-copy.jpg?resize=600%2C450&amp;ssl=1 600w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9045-copy.jpg?w=1280&amp;ssl=1 1280w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"480\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-394208\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9045-copy.jpg?resize=640%2C480&amp;ssl=1\" alt width=\"640\" height=\"480\" data-eio=\"l\"><figcaption id=\"caption-attachment-394208\" class=\"wp-caption-text\">A look at DMI from the West. | Image: SnowBrains<\/figcaption><\/figure>\n<p><strong>Reed Hastings, the founder of Netflix, purchased Powder Mountain in 2023 from the founders of the Summit Series, who had bought the resort in 2013.<\/strong> Under Hastings, the resort switched to a semi-private model, limiting some terrain access to the public, which would only be open to property owners. Some locals have expresed concerned that the Powder would someday become totally private. However, Hastings has emphasized that he is committed to ensuring that Powder Mountain remains public.<\/p>\n<ul>\n<li><strong><strong>Related: <\/strong><a href=\"https:\/\/snowbrains.com\/powder-mountains-transformation-under-reed-hastings-a-bold-new-chapter-for-utahs-largest-ski-resort\/\"><em>Powder Mountain\u2019s Transformation Under Reed Hastings: A Bold New Chapter for Utah\u2019s Largest Ski Resort<\/em><\/a><\/strong><\/li>\n<\/ul>\n<p><strong>The model has been successful since its implementation, and the resort continues to make improvements and upgrades to the mountain, which are financed by the sale of private lots<\/strong>. During the 2024-25 season, a total of four new lifts were installed at Powder, consisting of two new lift lines (Raintree on the private side and Lightning Ride on the public side), as well as the replacement of two old fixed-grip lifts (Paradise and Timberline, both on the public side) with new, high-speed lifts.<\/p>\n<figure id=\"attachment_394210\" aria-describedby=\"caption-attachment-394210\" style=\"width: 1440px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-394210 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAHgAQMAAAAPH06nAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAD1JREFUeNrtwQENAAAAwqD3T20ON6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA4M8Al+AAAUvMG0oAAAAASUVORK5CYII=\" alt width=\"640\" height=\"480\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9021-copy.jpg?resize=640%2C480&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9021-copy.jpg?w=1440&amp;ssl=1 1440w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9021-copy.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9021-copy.jpg?resize=1200%2C900&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9021-copy.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9021-copy.jpg?resize=600%2C450&amp;ssl=1 600w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9021-copy.jpg?w=1280&amp;ssl=1 1280w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"480\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-394210\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9021-copy.jpg?resize=640%2C480&amp;ssl=1\" alt width=\"640\" height=\"480\" data-eio=\"l\"><figcaption id=\"caption-attachment-394210\" class=\"wp-caption-text\">DMI will feature advanced and technical terrain in the Wolf Creek Canyon zone with lift access for the 2026-27 season at Powder Mountain. | Image: SnowBrains<\/figcaption><\/figure>\n<p><strong>The overall objective is to continue upgrading and improving the mountain, which was known for its backcountry, wide-open spaces, and die-hard locals.<\/strong> The model of using the sale of private properties to finance infrastructure upgrades is not just for the private side of the mountain, but also the public side, and has been successful and sustainable.<\/p>\n<p><strong>The ski industry is in a period of finding and developing solutions to the challenges of either operating in the black or in the red.<\/strong> Hastings didn\u2019t want Powder Mountain to become a mega-pass resort. He wanted to create a model in which the resort could generate revenue from the private sector to grow and improve the mountain in the future. The bottom line is creating a business model that provides stability and longevity for Powder Mountain.<\/p>\n<p><strong>Brandi Hammon was appointed as President of Powder Mountain in 2025 and oversees the resort\u2019s operations, real estate, and hospitality<\/strong>. \u201cThe goal is not to sell thousands of private lots at Powder Mountain,\u201d Hammon said in an interview with <em>SnowBrains<\/em>. The objective is to have the public side of the resort be financially stable on its own. Attracting potential home owners who truly love skiing and snowboarding is paramount to Hammon and Hastings. They want Powder to keep its soul, atmosphere, and history. \u201cIf you only care if people know that you are a billionaire, then Powder isn\u2019t the mountain for you,\u201d Hammon said, regarding potential buyers interested in purchasing property at the mountain.<\/p>\n<ul>\n<li><strong>Related: <\/strong><a href=\"https:\/\/snowbrains.com\/the-9-best-ski-resorts-in-utah-according-to-our-readers\/#google_vignette\"><em><strong>The 9 Best Ski Resorts in Utah According to Our Readers<\/strong><\/em><\/a><\/li>\n<\/ul>\n<p><strong>Another objective is keeping the slopes at Powder Mountain uncrowded.<\/strong> While ski resorts rely on skiers and snowboarders to drive revenue, Hammon stressed that keeping the ski resort from becoming overcrowded is part of the vision. And it shows\u2014there are practically no lift lines at Powder Mountain, even on peak days. However, if wait times were to increase in the future, then the resort would have to reevaluate, assess, and solve that issue, Hammon said. That\u2019s great news for the skiers and snowboarders who go to Powder to escape the masses.<\/p>\n<p><strong>What sets Powder apart under Hastings is that it is keeping its authentic heart and soul despite creating a private side and it is using the private side to fund a better experience on the public side.<\/strong><\/p>\n<div class=\"mceTemp\"><\/div>\n<figure id=\"attachment_394213\" aria-describedby=\"caption-attachment-394213\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-394213 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAHgAQMAAAAPH06nAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAD1JREFUeNrtwQENAAAAwqD3T20ON6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA4M8Al+AAAUvMG0oAAAAASUVORK5CYII=\" alt width=\"640\" height=\"480\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9098-copy.jpg?resize=640%2C480&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9098-copy.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9098-copy.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9098-copy.jpg?resize=1200%2C900&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9098-copy.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9098-copy.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9098-copy.jpg?resize=600%2C450&amp;ssl=1 600w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9098-copy.jpg?w=1280&amp;ssl=1 1280w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"480\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-394213\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_9098-copy.jpg?resize=640%2C480&amp;ssl=1\" alt width=\"640\" height=\"480\" data-eio=\"l\"><figcaption id=\"caption-attachment-394213\" class=\"wp-caption-text\">A look at DMI from Powder Mountain\u2019s access road. | Image: SnowBrains<\/figcaption><\/figure>\n<div class=\"ai-viewports ai-viewport-2 ai-viewport-3 ai-insert-4-96831980\" style=\"margin: 8px auto;text-align: center;clear: both\" data-insertion-position=\"prepend\" data-selector=\".ai-insert-4-96831980\" data-insertion-no-dbg data-code=\"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\" data-block=\"4\"><\/div>\n<div class=\"ai-viewports ai-viewport-1 ai-insert-3-87626408\" style=\"margin: 8px auto;text-align: center;clear: both\" data-insertion-position=\"prepend\" data-selector=\".ai-insert-3-87626408\" data-insertion-no-dbg data-code=\"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\" data-block=\"3\"><\/div>\n<p><!-- CONTENT END 1 -->\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Part of the new 1,000-acre DMI at Powder Mountain. | Image: SnowBrains Powder Mountain, Utah, announces a new 1,000-acre zone of advanced and technical terrain in the Wolf Creek Canyon zone with lift access for the 2026-27 season. Powder will conduct a full redevelopment of the Sundown base area, including a new lodge and new [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,267],"class_list":["post-1818024","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-snowbrains-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1818024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1818024"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1818024\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1818024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1818024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1818024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}