{"id":1816383,"date":"2026-03-09T16:22:26","date_gmt":"2026-03-09T13:22:26","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1816383"},"modified":"2026-03-09T16:22:26","modified_gmt":"2026-03-09T13:22:26","slug":"watches-boards-wyclef-jean-the-snow-league-takes-aspen-by-storm","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1816383","title":{"rendered":"Watches, Boards & Wyclef Jean: The Snow League Takes Aspen By Storm"},"content":{"rendered":"
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Oliver Covrett<\/span><\/div>\n

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Entertainment<\/p>\n<\/div>\n

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Watches, Boards & Wyclef Jean: The Snow League Takes Aspen By Storm<\/h1>\n
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Shaun White, Hublot, and half of Aspen walk into a bar…<\/p>\n<\/div>\n<\/div>\n

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by Kevin LeBlanc<\/a><\/address>\n
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Winter sports are never as exciting \u2014 or as immediately death-defying \u2014 as during the Winter Olympics<\/a>. Every four years, fans ooh and ahh at toe loops, skeleton rides, and the 20-foot halfpipe jumps made by snowboarding phenoms. Shaun White, perhaps the most famous snowboarder alive, wants more for his sport. His latest venture, The Snow League, is set to position snowboarding as not a once-every-four-years event you pay attention to, but a seasonal sporting event not unlike the MLB or NBA \u2014 but reimagined as the bougie, work-hard-play-hard sport it is.<\/p>\n

Downhill sports have always been tied to luxury, so Aspen<\/a> made the ideal backdrop for the second year of The Snow League\u2019s championships. Skiing is usually the place you\u2019ll find Prada snowsuits<\/a> and multimillion-dollar partnerships, but White wants the punk-rock snowboarders to get in on the luxury market too. \u201cThe winter sports space is huge. [There are] over 130 million participants in winter sports with a higher household income than golf,\u201d White told us over drinks at Aspen\u2019s Caribou Club. \u201cYou have this huge market, and you have people that want to spend and enjoy the mountains and this experience.\u201d<\/p>\n

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Oliver Covrett<\/cite><\/figcaption><\/div>\n
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Oliver Covrett<\/cite><\/figcaption><\/div>\n<\/div>\n<\/div>\n
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