{"id":1816382,"date":"2026-03-09T16:53:43","date_gmt":"2026-03-09T13:53:43","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1816382"},"modified":"2026-03-09T16:53:43","modified_gmt":"2026-03-09T13:53:43","slug":"nylon-membership-brings-beauty-and-business-to-soho-house","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1816382","title":{"rendered":"NYLON Membership Brings Beauty And Business To Soho House"},"content":{"rendered":"<article class=\"oVA page-454541503\">.page-454541503{&#8211;slot1:#e6c6c5;&#8211;slot2:#000000;&#8211;slot3:#000000;&#8211;slot4:#e6c6c5;&#8211;slot6:#e6c6c5;&#8211;slot8:#000000;&#8211;slot9:#e6c6c5;&#8211;metaColor:#e6c6c5;&#8211;navColor:#e6c6c5}<\/p>\n<div class=\"cCV\">\n<div class=\"sWr\">\n<div class=\"Jr2\">\n<div class=\"gsz VnM\">\n<div class=\"s7N\">\n<div class=\"vmZ oL7\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/9\/ab18b18e\/nylon_march4_dsc_0702_.jpg?w=653&amp;h=466&amp;fit=crop&amp;crop=faces&amp;dpr=2\" alt class=\"fpC zqY EdX\"><\/div>\n<\/div>\n<div class=\"Kbu\">\n<div class=\"rkd J1w\">\n<p class=\"QwJ\">Nylon Nights<\/p>\n<\/div>\n<div class=\"Ckc O8w\">\n<h1 class=\"aVX cPN tGQ uo1\">NYLON Membership Brings Beauty And Business To Soho House<\/h1>\n<div class=\"r87 YVe\">\n<p>Our favorite women and brands under one roof \u2014 martinis in hand.<\/p>\n<\/div>\n<\/div>\n<div class=\"mLI gt2\">\n<address class=\"Fdy\">by <span>Samantha Nik<\/span><\/address>\n<div class=\"DHw\">\n<div><time datetime=\"2026-03-09T16:53:43.697Z\">3 minutes ago<\/time><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"QVH\"><\/div>\n<div class=\"Uf-\">\n<div class=\"Yte yjy wVh\"><a href=\"https:\/\/www.nylon.com\/nylon-membership-files\" class=\"JVd\">NYLON Membership Files<\/a><\/div>\n<\/div>\n<div class=\"tn6\">\n<div data-adroot=\"true\" class=\"AOL Afg\">\n<p>Girls just want to sip martinis and talk shop. On Wednesday, March 4, NYLON Membership hosted a celebration with <a href=\"https:\/\/www.madebyall.com\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Made By All<\/a> at <a href=\"https:\/\/www.sohohouse.com\/en-us\/houses\/soho-house-new-york\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Soho House<\/a> in honor of women-owned businesses in beauty entrepreneurship. The evening started out in Soho House\u2019s iconic Vinyl Room, where guests were greeted with glasses of <a href=\"https:\/\/drinkavaline.com\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Avaline<\/a>, the revolutionary organic wine founded by Cameron Diaz and Katherine Power, before entering NYLON Membership\u2019s Beauty Bar: a luxury curation of female-founded brands in beauty and wellness, showcasing each product and a token beauty mantra from the entrepreneurs behind our favorite rituals \u2014 like Dianna Cohen\u2019s tagline, <em>Take Your Time<\/em>, which will be our iPhone wallpaper until further notice. <\/p>\n<div class=\"sWr iGR\">\n<div class=\"QYV\">\n<div class=\"uES fEt\">\n<div class=\"QfP\"><\/div>\n<div class=\"uT7\">\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/9\/8ed1d76e\/nylon_march4_dsc_0002_.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/9\/26e58b91\/nylon_march4_dsc_9992_.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/9\/9346030a\/nylon_march4_dsc_0086_.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/9\/3dc66bc0\/nylon_march4_dsc_0165_.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/9\/4f83963a\/nylon_march4_dsc_0101_-copy.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-454723679\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 5<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 5<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Behind the booth, DJ duo <a href=\"https:\/\/www.instagram.com\/fiveelevn\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">FiveEleven<\/a> played an iconic female-forward set list, with tracks from Madonna to Normani filling the lounge as creators and tastemakers settled into a fireside chat discussing all things beauty and brains. The panel lineup included <a href=\"https:\/\/www.instagram.com\/jordanharper_np\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Jordan Harper<\/a>, <a href=\"https:\/\/www.instagram.com\/brunapetrillo\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Bruna Petrillo,<\/a> <a href=\"https:\/\/www.instagram.com\/leanneperice\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Leanne Perice<\/a>, and <a href=\"https:\/\/www.instagram.com\/ava_dash\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Ava Dash<\/a>, who shared their hot takes on building community and the pressure to post daily on social in 2026 \u2014\u00a0which, according to Perice, who founded Made By All talent agency in 2017, is a reputable strategy for aspiring creators interested in brand partnerships. \u201cConsistency is what it takes if you really want it,\u201d Perice added.<\/p>\n<p>Tastemakers, creators, and mutual friends across NYLON, Made By All and Soho House were in attendance, including Whitney Fransway, Roma Abdesselam, Alina and Inessa Vike, Carly Lawrence and more.  <\/p>\n<div class=\"sWr iGR\">\n<div class=\"QYV\">\n<div class=\"uES fEt\">\n<div class=\"QfP\"><\/div>\n<div class=\"uT7\">\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/9\/c770181b\/nylon_march4_dsc_0368_.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/9\/55ae075e\/nylon_march4_dsc_9872_.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/9\/0b6caf29\/nylon_march4_dsc_0929_.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/9\/2ce0be90\/nylon_march4_dsc_0775_.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/9\/192e073e\/nylon_march4_dsc_0238_.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/9\/10b1ae5f\/nylon_march4_dsc_0372_.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-454723680\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 6<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 6<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>As the panel wrapped, it was time for part two of the night in Soho House\u2019s private dining room \u2014 where guests sipped extra dirty martinis and enjoyed the club\u2019s signature sliders, crudit\u00e9, and bite-size chocolate cookies and brownies. After all, it wouldn\u2019t be International Women\u2019s Day without a proper girl dinner. <\/p>\n<div class=\"sWr iGR\">\n<div class=\"QYV\">\n<div class=\"uES fEt\">\n<div class=\"QfP\"><\/div>\n<div class=\"uT7\">\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/9\/542c37eb\/nylon_march4_dsc_0433_.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/9\/6a9381b1\/nylon_march4_dsc_0425_.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/9\/28bfd9ef\/nylon_march4_dsc_9902_.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/9\/de6fd58d\/nylon_march4_dsc_0775_.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/3\/9\/30f9a3dd\/nylon_march4_dsc_9955_.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-454723681\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 5<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 5<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>In each NYLON Membership Beauty Bag, guests were treated to a complete lineup of hair care, skin care, and cosmetics created by female entrepreneurs \u2013 including <a href=\"https:\/\/www.ysebeauty.com\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">YSE Beauty<\/a>, <a href=\"https:\/\/www.barefaced.com\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Barefaced<\/a>, <a href=\"https:\/\/www.crownaffair.com\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Crown Affair<\/a>, <a href=\"https:\/\/frenshe.com\/being-frenshe\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Frenshe<\/a>, <a href=\"https:\/\/www.bouncecurl.com\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Bounce Curl<\/a>, <a href=\"https:\/\/www.doctorrogers.com\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Doctor Rogers<\/a>, <a href=\"https:\/\/eachandevery.com\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Each &amp; Every<\/a>, <a href=\"https:\/\/mediheal.com\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Mediheal<\/a>, <a href=\"https:\/\/www.korres.com\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Korres<\/a>,<a href=\"https:\/\/dibsbeauty.com\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\"> Dibs Beauty<\/a>, <a href=\"https:\/\/rpzl.com\/collections\/claw-clips\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">RPZL<\/a>, and <a href=\"https:\/\/meggosweets.com\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Meggo Sweets<\/a>. Let the 10-step nighttime routines begin. <\/p>\n<p><em>Photography by <a href=\"https:\/\/www.instagram.com\/ryancsides\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Ryan Sides<\/a><\/em><\/p>\n<p><em>Floral Design by <a href=\"https:\/\/www.instagram.com\/dearest.rachel\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Dearest Rachel<\/a><\/em><\/p>\n<aside class=\"fX2 rhF jIS\">\n<div>\n<div class=\"lqj TnP\">\n<div class=\"BMP\">\n<div class=\"oHL\">Style + Culture, delivered straight to your inbox.<\/div>\n<div class=\"wCn\">\n<div class=\"Yte yjy DSW\"><\/div>\n<p><button class=\"Ex8 qgj\"><span>Submit<\/span><\/button><\/p>\n<div class=\"uxm\"><\/div>\n<div class=\"g-0\">By subscribing to this BDG newsletter, you agree to our <a href=\"https:\/\/www.bdg.com\/info\/terms-of-service\" target=\"_blank\" rel=\"noreferrer\">Terms of Service<\/a> and <a href=\"https:\/\/www.bdg.com\/info\/privacy-policy\" target=\"_blank\" rel=\"noreferrer\">Privacy Policy<\/a><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.nylon.com\/newsletter\">Subscribe to our newsletter &gt;<\/a><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>.page-454541503{&#8211;slot1:#e6c6c5;&#8211;slot2:#000000;&#8211;slot3:#000000;&#8211;slot4:#e6c6c5;&#8211;slot6:#e6c6c5;&#8211;slot8:#000000;&#8211;slot9:#e6c6c5;&#8211;metaColor:#e6c6c5;&#8211;navColor:#e6c6c5} Nylon Nights NYLON Membership Brings Beauty And Business To Soho House Our favorite women and brands under one roof \u2014 martinis in hand. by Samantha Nik 3 minutes ago NYLON Membership Files Girls just want to sip martinis and talk shop. On Wednesday, March 4, NYLON Membership hosted a celebration with Made By All [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,256],"class_list":["post-1816382","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-nylon-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1816382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1816382"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1816382\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1816382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1816382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1816382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}