{"id":1816252,"date":"2026-03-09T16:56:00","date_gmt":"2026-03-09T13:56:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1816252"},"modified":"2026-03-09T16:56:00","modified_gmt":"2026-03-09T13:56:00","slug":"mcqueen-aw26-was-a-hollywood-horror-show","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1816252","title":{"rendered":"McQueen AW26 was a Hollywood horror show"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/368-68-1635-1090\/azure\/dazed-prod\/1440\/1\/1441140.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/69861\/1\/alexander-mcqueen-aw26-fw26-paris-fashion-week-pfw-sean-mcgirr\" data-article-id=\"69861\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"McQueen AW26\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/1280\/azure\/dazed-prod\/1440\/1\/1441140.jpg\" width=\"2400\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Courtesy of McQueen<\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-03-09T16:56:00+00:00\" class=\"timestamp\" title=\"09 March 2026\"><span class=\"month\">March<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"9\">9,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/news\">News<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/news\">News<\/a><\/div>\n<h1 class=\"title\"><span>McQueen AW26 was a Hollywood <span class=\"nowrap\">horror show<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>Inspired by Todd Haynes\u2019 chilling psycho drama Safe, Se\u00e1n McGirr\u2019s latest had all the ingredients for a great <span class=\"nowrap\">horror flick<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-03-09T16:56:00+00:00\" class=\"timestamp\" title=\"09 March 2026\"><span class=\"month\">March<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"9\">9,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-03-09T16:56:00+00:00\" class=\"timestamp\" title=\"09 March 2026\"><span class=\"month\">March<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"9\">9,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/isobelvandyke\">Isobel Van Dyke<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-37-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">McQueen AW26<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36824\/0\/mcqueen-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"McQueen AW26\" class=\"img\" height=\"1292\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/239-68-1938-1292\/azure\/dazed-prod\/1440\/1\/1441100.jpg\" width=\"1938\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36824\/1\/mcqueen-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"McQueen AW26\" class=\"img\" height=\"1315\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/210-0-1973-1315\/azure\/dazed-prod\/1440\/1\/1441103.jpg\" width=\"1973\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36824\/2\/mcqueen-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"McQueen AW26\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2400-1600\/azure\/dazed-prod\/1440\/1\/1441104.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36824\/3\/mcqueen-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"McQueen AW26\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2400-1600\/azure\/dazed-prod\/1440\/1\/1441094.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36824\/4\/mcqueen-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"McQueen AW26\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2400-1600\/azure\/dazed-prod\/1440\/1\/1441095.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36824\/5\/mcqueen-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"McQueen AW26\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2400-1600\/azure\/dazed-prod\/1440\/1\/1441096.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 37 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>It\u2019s no secret that most of what we see online has been carefully curated. We\u2019re privy to more of each other\u2019s lives than ever before, and yet, what we allow one another to observe has usually been strategically planned. We\u2019re granted intimate access to the lives of strangers, but how much of what we see is authentic, and how much of it has been warped for the sake of likes, engagement and ego? For <\/span><a href=\"https:\/\/www.dazeddigital.com\/alexander-mcqueen\"><span>McQueen\u2019s<\/span><\/a><span> AW26 show, creative director <\/span><a href=\"https:\/\/www.dazeddigital.com\/tag\/sean-mcgirr\"><span>Se\u00e1n McGirr<\/span><\/a><span> grappled with these ideas, arriving at the intersection of performance and paranoia.\u00a0<\/span><\/p>\n<p><span>\u201cWe\u2019re always on; always curating, consuming, performing and being watched,\u201d the Irish designer explained. \u201cMore and more, we crave something intimate, visceral and real.\u201d In the days leading up to the show, the brand teased the collection by sharing images of dolls on social media. McQueen fans quickly drew comparisons to the controversial SS97 collection <\/span><em><span>La Poup\u00e9e <\/span><\/em><span>(meaning: the doll). Based on a photographic series of the same name by German surrealist Hans Bellmer, the goal of McQueen\u2019s <\/span><em><span>La Poup\u00e9e <\/span><\/em><span>was to challenge the beauty ideals that the fashion industry was enforcing on women at the time.\u00a0<\/span><\/p>\n<p><span>During yesterday\u2019s show (February 8), models wore masks that looked like perfect, porcelain versions of their own faces. Others held the masks in one hand, as if they were carrying their own face like the latest accessory. Along with doll-like makeup by Daniel S\u00e4llstr\u00f6m, from a distance, their faces appeared vacant but airbrushed. On closer inspection, the masks revealed small cracks where the porcelain was beginning to flake away. In the same way that McQueen\u2019s SS97 collection challenged perfection, McGirr\u2019s show followed a similar concept, updated for 2026 \u2013 chipping into social media\u2019s polished veneer.\u00a0<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"8fefc2eb-a812-4dd9-830c-b40800f238cd\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/1\/1441103.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"McQueen AW26\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/1\/1441103.jpg\" width=\"2400\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of McQueen<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>One peak-lapelled silver blazer took both its shape and sheen directly from <\/span><em><span>La Poup\u00e9e,<\/span><\/em><span> meanwhile other silhouettes were lifted from collections such <\/span><em><span>Dante <\/span><\/em><span>(AW96)<\/span><span>and <\/span><em><span>It\u2019s Only a Game <\/span><\/em><span>(SS05)<\/span><em><span>. <\/span><\/em><span>Todd Haynes\u2019 1995 psychological horror, <\/span><em><span>Safe, <\/span><\/em><span>was quoted as a jumping off point, another building block for the collection\u2019s themes of paranoia and unravelling. Even the showspace felt like a psychological game \u2013 a spiraling maze that trapped the models at its centre, where they all posed together for the finale. And what better soundtrack to unravel to than an original score by <\/span><a href=\"https:\/\/www.dazeddigital.com\/a-g-cook\"><span>AG Cook<\/span><\/a><span>, who sat front row while his foreboding electronic synths blared around the room.\u00a0<\/span><\/p>\n<p><span>Also front row was Gen Z scream queen, <\/span><a href=\"https:\/\/www.dazeddigital.com\/film-tv\/article\/66397\/1\/sophie-thatcher-yellowjackets-scream-queen-heretic-companion-interview\"><span>Sophie Thatcher<\/span><\/a><span>, who recently played a robot disguised as the picture perfect girlfriend in <\/span><em><span>Companion <\/span><\/em><span>(though it\u2019s not long before her cracks begin to show). Yesterday\u2019s collection not only paid tribute to the brand\u2019s past while reinterpreting it for the modern day, it also doubled up as the premise for a great horror film, starring Thatcher and soundtracked by AG Cook.<\/span><\/p>\n<p><em>Scroll through the gallery at the top of the page for the entire collection<\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. 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Cook<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/paris\">Paris<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/fashion-week\">fashion-week<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/pfw\">Paris Fashion Week<\/a><\/div>\n<\/div>\n<\/footer>\n<div class=\"grid\">\n<div class=\"lava-lamp\">\n<div class=\"lava-lamp-text-container\">\n<h3 class=\"lava-lamp-subheading\">Expand your creative community and connect with 15,000 creatives from around the world.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid section-header\">\n<div class=\"section-header__link\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69861\/1\/fashion\"><\/p>\n<h2 class=\"section-header__title\">READ MORE<\/h2>\n<p><\/a><\/div>\n<\/div>\n<div class=\"grid tag-article-list\">\n<div class=\"swiper swiper-latest\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div 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Burton proves she\u2019s a girl\u2019s girl once again<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69849\/1\/mia-khalifa-trashy-clothing-aw26-fw26-paris-fashion-week-pfw-debut\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Mia Khalifa Trashy Clothing AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-348-2001-1331\/azure\/dazed-prod\/1440\/0\/1440827.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Mia Khalifa returns to the runway for Trashy Clothing\u2019s Paris debut<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" 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src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-44-1045-695\/azure\/dazed-prod\/1440\/0\/1440740.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Loewe AW26 is daring you to come outside and play<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69839\/1\/lvmh-prize-2026-semi-finalists-paris-fashion-week\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">LVMH Prize 2026<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"LVMH Prize semi-finalists 2026\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/azure\/dazed-prod\/1440\/0\/1440613.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Vote to decide which designer makes the final round of the 2026 LVMH Prize<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69707\/1\/adon-timothe-chalamet-london-fashion-week-lfw\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"ADON AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/115-188-1816-1208\/azure\/dazed-prod\/1440\/0\/1440723.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Inside ADON, the elusive London brand with Timoth\u00e9e Chalamet on speed dial<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69846\/1\/mugler-aw26-power-trip-down-memory-lane-paris-fashion-week-pfw\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Mugler AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-188-1942-1292\/azure\/dazed-prod\/1440\/0\/1440678.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Mugler AW26 takes us on a power trip down memory lane<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-37-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">McQueen AW26<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36824\/0\/mcqueen-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"McQueen AW26\" class=\"img\" height=\"1292\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/239-68-1938-1292\/azure\/dazed-prod\/1440\/1\/1441100.jpg\" width=\"1938\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36824\/1\/mcqueen-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"McQueen AW26\" class=\"img\" height=\"1315\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/210-0-1973-1315\/azure\/dazed-prod\/1440\/1\/1441103.jpg\" width=\"1973\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36824\/2\/mcqueen-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"McQueen AW26\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2400-1600\/azure\/dazed-prod\/1440\/1\/1441104.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36824\/3\/mcqueen-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"McQueen AW26\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2400-1600\/azure\/dazed-prod\/1440\/1\/1441094.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36824\/4\/mcqueen-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"McQueen AW26\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2400-1600\/azure\/dazed-prod\/1440\/1\/1441095.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36824\/5\/mcqueen-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"McQueen AW26\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2400-1600\/azure\/dazed-prod\/1440\/1\/1441096.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 37 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>It\u2019s no secret that most of what we see online has been carefully curated. We\u2019re privy to more of each other\u2019s lives than ever before, and yet, what we allow one another to observe has usually been strategically planned. We\u2019re granted intimate access to the lives of strangers, but how much of what we see is authentic, and how much of it has been warped for the sake of likes, engagement and ego? For <\/span><a href=\"https:\/\/www.dazeddigital.com\/alexander-mcqueen\"><span>McQueen\u2019s<\/span><\/a><span> AW26 show, creative director <\/span><a href=\"https:\/\/www.dazeddigital.com\/tag\/sean-mcgirr\"><span>Se\u00e1n McGirr<\/span><\/a><span> grappled with these ideas, arriving at the intersection of performance and paranoia.\u00a0<\/span><\/p>\n<p><span>\u201cWe\u2019re always on; always curating, consuming, performing and being watched,\u201d the Irish designer explained. \u201cMore and more, we crave something intimate, visceral and real.\u201d In the days leading up to the show, the brand teased the collection by sharing images of dolls on social media. McQueen fans quickly drew comparisons to the controversial SS97 collection <\/span><em><span>La Poup\u00e9e <\/span><\/em><span>(meaning: the doll). Based on a photographic series of the same name by German surrealist Hans Bellmer, the goal of McQueen\u2019s <\/span><em><span>La Poup\u00e9e <\/span><\/em><span>was to challenge the beauty ideals that the fashion industry was enforcing on women at the time.\u00a0<\/span><\/p>\n<p><span>During yesterday\u2019s show (February 8), models wore masks that looked like perfect, porcelain versions of their own faces. Others held the masks in one hand, as if they were carrying their own face like the latest accessory. Along with doll-like makeup by Daniel S\u00e4llstr\u00f6m, from a distance, their faces appeared vacant but airbrushed. On closer inspection, the masks revealed small cracks where the porcelain was beginning to flake away. In the same way that McQueen\u2019s SS97 collection challenged perfection, McGirr\u2019s show followed a similar concept, updated for 2026 \u2013 chipping into social media\u2019s polished veneer.\u00a0<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"8fefc2eb-a812-4dd9-830c-b40800f238cd\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/1\/1441103.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"McQueen AW26\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/1\/1441103.jpg\" width=\"2400\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of McQueen<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>One peak-lapelled silver blazer took both its shape and sheen directly from <\/span><em><span>La Poup\u00e9e,<\/span><\/em><span> meanwhile other silhouettes were lifted from collections such <\/span><em><span>Dante <\/span><\/em><span>(AW96)<\/span><span>and <\/span><em><span>It\u2019s Only a Game <\/span><\/em><span>(SS05)<\/span><em><span>. <\/span><\/em><span>Todd Haynes\u2019 1995 psychological horror, <\/span><em><span>Safe, <\/span><\/em><span>was quoted as a jumping off point, another building block for the collection\u2019s themes of paranoia and unravelling. Even the showspace felt like a psychological game \u2013 a spiraling maze that trapped the models at its centre, where they all posed together for the finale. And what better soundtrack to unravel to than an original score by <\/span><a href=\"https:\/\/www.dazeddigital.com\/a-g-cook\"><span>AG Cook<\/span><\/a><span>, who sat front row while his foreboding electronic synths blared around the room.\u00a0<\/span><\/p>\n<p><span>Also front row was Gen Z scream queen, <\/span><a href=\"https:\/\/www.dazeddigital.com\/film-tv\/article\/66397\/1\/sophie-thatcher-yellowjackets-scream-queen-heretic-companion-interview\"><span>Sophie Thatcher<\/span><\/a><span>, who recently played a robot disguised as the picture perfect girlfriend in <\/span><em><span>Companion <\/span><\/em><span>(though it\u2019s not long before her cracks begin to show). Yesterday\u2019s collection not only paid tribute to the brand\u2019s past while reinterpreting it for the modern day, it also doubled up as the premise for a great horror film, starring Thatcher and soundtracked by AG Cook.<\/span><\/p>\n<p><em>Scroll through the gallery at the top of the page for the entire collection<\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/69861\/1\/alexander-mcqueen-aw26-fw26-paris-fashion-week-pfw-sean-mcgirr&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/368-68-1635-1090\/azure\/dazed-prod\/1440\/1\/1441140.jpg&#8221;] Courtesy of McQueen March\u00a0 9,\u00a0 2026 Fashion \/ News Fashion \/ News McQueen AW26 was a Hollywood horror show Inspired by Todd Haynes\u2019 chilling psycho drama Safe, Se\u00e1n McGirr\u2019s latest had all the ingredients for a great horror flick March\u00a0 9,\u00a0 2026 March\u00a0 9,\u00a0 2026 TextIsobel Van Dyke McQueen AW26 Gallery \/ [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1816252","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1816252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1816252"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1816252\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1816252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1816252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1816252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}