{"id":1813902,"date":"2026-03-06T14:02:00","date_gmt":"2026-03-06T11:02:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1813902"},"modified":"2026-03-06T14:02:00","modified_gmt":"2026-03-06T11:02:00","slug":"theres-no-gatekeeping-with-the-lipstick-lesbians-new-brand","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1813902","title":{"rendered":"There’s No Gatekeeping With The Lipstick Lesbians’ New Brand"},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/www.byrdie.com\/thmb\/2WH9mF-XNoxEjZwPDRtb1xy5nzk=\/1500×0\/filters:no_upscale():max_bytes(150000):strip_icc()\/lipsticklesbianssocial-1402e7bb939b4e629c43fa9be361679c.png”]<\/p>\n

<\/p>\n
\n
\n
\n

If you click on links we provide, we may receive compensation.\n<\/p>\n

There’s No Gatekeeping With The Lipstick Lesbians’ New Brand<\/h1>\n

Meet Leaked Labs.<\/p>\n

\n
\n
\n
By<\/span><\/p>\n
Sophie Vilensky<\/p>\n
\n
\n
\n
\"Sophie\"Sophie<\/div>\n<\/div>\n
\nSophie Vilensky\n<\/div>\n
\n
    \n
  • <\/ul>\n<\/div>\n
    \nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she’s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n
    \nByrdie’s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
    Published on March 06, 2026 09:02AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
    \n
    \n
    \n
    \n
    \"Alexis\"Alexis<\/div>\n<\/div>
    <\/p>\n

    Leaked Labs<\/p>\n

    <\/span><\/figcaption><\/figure>\n

    \n
    \n

    Key Takeaways<\/p>\n

    \n
      \n
    • The Lipstick Lesbians are starting a new brand and corresponding beauty platform that will bring innovations to consumers as they occur.<\/li>\n
    • Their first product, Amplify Flexi Powder, is a pan-less powder that is transformed with water and invites you to play. <\/li>\n<\/ul>\n<\/div>\n<\/div>\n

      Innovating is one thing. Sharing your brilliant ideas with the world is quite another. Unfortunately, the road between the two is bumpy, and most people don’t make it from Point A to Point B. The Lipstick Lesbians will, though\u2014and they’ll be sharing their travel diaries along the way.\n<\/p>\n

      On Friday, March 6, Alexis Androulakis and Dr. Christina Basias Androulakis are launching a new (or actually, still-in-process) brand: Leaked Labs. It’s arriving alongside a beauty platform where they plan to share their innovations as they occur, directly from the labs where they’re formulated.\n<\/p>\n

      Keep reading to learn everything there is to know about the concept\u2014including the brand’s first “unreleased” release.\n<\/p>\n

      \n
      \n
      \"The\"The<\/div>\n<\/div>
      <\/p>\n

      Leaked Labs<\/p>\n

      <\/span><\/figcaption><\/figure>\n

      The Inspiration <\/span><\/h2>\n

      Alexis, a longtime product developer and makeup artist, tells Byrdie that the inspiration for Leaked Labs really came after she and Christina spent a year on the cosmetics trade show circuit.\u00a0Sick of seeing possible breakthroughs sit undeveloped for years because of approval cycles, retail constraints, and marketing pressures, they decided to make their own timeline.\n<\/p>\n

      “[Christina] got to see me interact with the most innovative beauty products that all the suppliers were showing at the shows, and she was actually really sad because she asked me, ‘Well, when are these going to launch? Because they’re amazing and we just made content; can we post it?'”<\/p>\n

      \n
      \n
      \"A\"A<\/div>\n<\/div>
      <\/p>\n

      Leaked Labs<\/p>\n

      <\/span><\/figcaption><\/figure>\n

      Alexis’s response, of course, was that they couldn’t post unless they talked to the suppliers. And the answer was probably going to be no. Also… those products probably weren’t going to launch at all.<\/p>\n

      “You may see one of the thousands of formulas we just saw actually hit the market, and if it does hit the market, it will be totally unrecognizable,” she explained. “So it was really that moment for [us] that the idea was born.”<\/p>\n

      <\/div>\n

      Their conversation percolated on the entire plane ride home from the MakeUp in Paris show; Christina really couldn’t stop thinking about those formulas.\n<\/p>\n

      “She honestly came up with the idea in the shower and screamed so loud that she scared the shit out of me,” added Alexis. Christina’s thought? “We need to launch these products, and we need to call them ‘unreleased.'”\n<\/p>\n

      \n
      \n
      \"model\"model<\/div>\n<\/div>
      <\/p>\n

      Leaked Labs<\/p>\n

      <\/span><\/figcaption><\/figure>\n

      The Debut Product <\/span><\/h2>\n

      Leaked Labs\u2019 debut release, aka Leak 001, is the Amplify Flexi Powder. These flexible discs of pigment don’t have a pan, and are instead made to reform as you see fit: you can bend them, chop them up, activate them with water or setting spray, whatever you like. You can use the shimmering pigments, which come in four shades, across eyes, lips, and cheeks for a pop of buildable shine.\n<\/p>\n

      \n
      \n
      \"Leaked\"Leaked<\/div>\n<\/div>
      <\/p>\n

      Leaked Labs<\/p>\n

      <\/span><\/figcaption><\/figure>\n

      As is the case with any great innovation, Flexi was originally just a philosophy Alexis had. She felt like it “had to be born in the form of a product” and then fell in love with using it.\n<\/p>\n

      The duo found a supplier, who just happen to be the originators of “baked” makeup.\n<\/p>\n

      \n
      \n
      \"Leaked\"Leaked<\/div>\n<\/div>
      <\/p>\n

      Leaked Labs<\/p>\n

      <\/span><\/figcaption><\/figure>\n

      “Now imagine literally thinking about putting a meringue inside an oven to get a texture\u2014that’s the dedication these people have,” explained the product developer. “Of course, these are the same people that bring you pasta and bolognaise and lasagna. So of course they’re gonna bring you lasagna inspired sheets of powder.”<\/p>\n

      \n

      Related Stories<\/h2>\n
      \n
      In Defense of a Physical Scrub<\/div>\n
      \n
      \"close\"close<\/div>\n<\/div>\n
      Rhode’s New Launches Are Predicting an Apple\u2014and Pretzel\u2014Girl Spring<\/div>\n
      \n
      \"Sarah\"Sarah<\/div>\n<\/div>\n<\/div>\n<\/div>\n

      The Process <\/span><\/h2>\n

      Every “unreleased” launch (they’re officially calling them “Leaks”) will coincide with a live evaluation phase, where consumers can test the product’s performance. Depending on the feedback, it’ll go into broader scaled production, back to the drawing board for further development, or remain a limited lab release.\n<\/p>\n

      \n
      \n
      \"A\"A<\/div>\n<\/div>
      <\/p>\n

      Leaked Labs<\/p>\n

      <\/span><\/figcaption><\/figure>\n

      “Rather than relying solely on closed-door testing environments, Leaked Labs observes how formulas perform across diverse routines, climates, and application styles,” explained the brand in a press release. “This real-world performance data informs internal R&D decisions around refinement, iteration, or archival.\u00a0In other words: formulas are authored in the lab, and evaluated in the wild.”\n<\/p>\n

      So, get testing team! Flexi is a great place to start\u2014it’ll be fun.\n<\/p>\n

      \n
      \n
      \"Hands\"Hands<\/div>\n<\/div>
      <\/p>\n

      Leaked Labs<\/p>\n

      <\/span><\/figcaption><\/figure>\n

      “We as adults don’t get to play anymore,” Alexis added. “Everything is so much harder sometimes than it even needs to be. But Flexi is an invitation to play and be curious about beauty. I hope that it offers everybody who is bored out of their minds another alternative to experiencing beauty products.”\n<\/p>\n

      You can shop Amplify Flexi Powder ($34) beginning Friday, March 6 exclusively at <\/em>leakedlabs.com<\/em>.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n

      \n
      \n
      Read more:<\/div>\n
        \n
      • News<\/span><\/li>\n
      • Product & Brand News<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n
        \n

        Related Stories<\/h2>\n
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          \"Julia\"Julia<\/div>\n<\/div>\n<\/div>\n
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          The Black Beauty Club’s Beauty Vanguard 50 List Honors Tina Knowles, Golloria, and More<\/span><\/span><\/div>\n<\/li>\n
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            How Does Kendall Jenner Wield Her Power on the Runway? With a Fragrance That Lingers<\/span><\/span><\/div>\n<\/li>\n
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            <\/main><\/p>\n

            \n
            \n
            \n

            If you click on links we provide, we may receive compensation.\n<\/p>\n

            There’s No Gatekeeping With The Lipstick Lesbians’ New Brand<\/h1>\n

            Meet Leaked Labs.<\/p>\n

            \n
            \n
            \n
            By<\/span><\/p>\n
            Sophie Vilensky<\/p>\n
            \n
            \n
            \n
            \"Sophie\"Sophie<\/div>\n<\/div>\n
            \nSophie Vilensky\n<\/div>\n
            \n
              \n
            • <\/ul>\n<\/div>\n
              \nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she’s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n
              \nByrdie’s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
              Published on March 06, 2026 09:02AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
              \n
              \n
              \n
              \n
              \"Alexis\"Alexis<\/div>\n<\/div>
              <\/p>\n

              Leaked Labs<\/p>\n

              <\/span><\/figcaption><\/figure>\n

              \n
              \n

              Key Takeaways<\/p>\n

              \n
                \n
              • The Lipstick Lesbians are starting a new brand and corresponding beauty platform that will bring innovations to consumers as they occur.<\/li>\n
              • Their first product, Amplify Flexi Powder, is a pan-less powder that is transformed with water and invites you to play. <\/li>\n<\/ul>\n<\/div>\n<\/div>\n

                Innovating is one thing. Sharing your brilliant ideas with the world is quite another. Unfortunately, the road between the two is bumpy, and most people don’t make it from Point A to Point B. The Lipstick Lesbians will, though\u2014and they’ll be sharing their travel diaries along the way.\n<\/p>\n

                On Friday, March 6, Alexis Androulakis and Dr. Christina Basias Androulakis are launching a new (or actually, still-in-process) brand: Leaked Labs. It’s arriving alongside a beauty platform where they plan to share their innovations as they occur, directly from the labs where they’re formulated.\n<\/p>\n

                Keep reading to learn everything there is to know about the concept\u2014including the brand’s first “unreleased” release.\n<\/p>\n

                \n
                \n
                \"The\"The<\/div>\n<\/div>
                <\/p>\n

                Leaked Labs<\/p>\n

                <\/span><\/figcaption><\/figure>\n

                The Inspiration <\/span><\/h2>\n

                Alexis, a longtime product developer and makeup artist, tells Byrdie that the inspiration for Leaked Labs really came after she and Christina spent a year on the cosmetics trade show circuit.\u00a0Sick of seeing possible breakthroughs sit undeveloped for years because of approval cycles, retail constraints, and marketing pressures, they decided to make their own timeline.\n<\/p>\n

                “[Christina] got to see me interact with the most innovative beauty products that all the suppliers were showing at the shows, and she was actually really sad because she asked me, ‘Well, when are these going to launch? Because they’re amazing and we just made content; can we post it?'”<\/p>\n

                \n
                \n
                \"A\"A<\/div>\n<\/div>
                <\/p>\n

                Leaked Labs<\/p>\n

                <\/span><\/figcaption><\/figure>\n

                Alexis’s response, of course, was that they couldn’t post unless they talked to the suppliers. And the answer was probably going to be no. Also… those products probably weren’t going to launch at all.<\/p>\n

                “You may see one of the thousands of formulas we just saw actually hit the market, and if it does hit the market, it will be totally unrecognizable,” she explained. “So it was really that moment for [us] that the idea was born.”<\/p>\n

                <\/div>\n

                Their conversation percolated on the entire plane ride home from the MakeUp in Paris show; Christina really couldn’t stop thinking about those formulas.\n<\/p>\n

                “She honestly came up with the idea in the shower and screamed so loud that she scared the shit out of me,” added Alexis. Christina’s thought? “We need to launch these products, and we need to call them ‘unreleased.'”\n<\/p>\n

                \n
                \n
                \"model\"model<\/div>\n<\/div>
                <\/p>\n

                Leaked Labs<\/p>\n

                <\/span><\/figcaption><\/figure>\n

                The Debut Product <\/span><\/h2>\n

                Leaked Labs\u2019 debut release, aka Leak 001, is the Amplify Flexi Powder. These flexible discs of pigment don’t have a pan, and are instead made to reform as you see fit: you can bend them, chop them up, activate them with water or setting spray, whatever you like. You can use the shimmering pigments, which come in four shades, across eyes, lips, and cheeks for a pop of buildable shine.\n<\/p>\n

                \n
                \n
                \"Leaked\"Leaked<\/div>\n<\/div>
                <\/p>\n

                Leaked Labs<\/p>\n

                <\/span><\/figcaption><\/figure>\n

                As is the case with any great innovation, Flexi was originally just a philosophy Alexis had. She felt like it “had to be born in the form of a product” and then fell in love with using it.\n<\/p>\n

                The duo found a supplier, who just happen to be the originators of “baked” makeup.\n<\/p>\n

                \n
                \n
                \"Leaked\"Leaked<\/div>\n<\/div>
                <\/p>\n

                Leaked Labs<\/p>\n

                <\/span><\/figcaption><\/figure>\n

                “Now imagine literally thinking about putting a meringue inside an oven to get a texture\u2014that’s the dedication these people have,” explained the product developer. “Of course, these are the same people that bring you pasta and bolognaise and lasagna. So of course they’re gonna bring you lasagna inspired sheets of powder.”<\/p>\n

                \n

                Related Stories<\/h2>\n
                \n
                In Defense of a Physical Scrub<\/div>\n
                \n
                \"close\"close<\/div>\n<\/div>\n
                Rhode’s New Launches Are Predicting an Apple\u2014and Pretzel\u2014Girl Spring<\/div>\n
                \n
                \"Sarah\"Sarah<\/div>\n<\/div>\n<\/div>\n<\/div>\n

                The Process <\/span><\/h2>\n

                Every “unreleased” launch (they’re officially calling them “Leaks”) will coincide with a live evaluation phase, where consumers can test the product’s performance. Depending on the feedback, it’ll go into broader scaled production, back to the drawing board for further development, or remain a limited lab release.\n<\/p>\n

                \n
                \n
                \"A\"A<\/div>\n<\/div>
                <\/p>\n

                Leaked Labs<\/p>\n

                <\/span><\/figcaption><\/figure>\n

                “Rather than relying solely on closed-door testing environments, Leaked Labs observes how formulas perform across diverse routines, climates, and application styles,” explained the brand in a press release. “This real-world performance data informs internal R&D decisions around refinement, iteration, or archival.\u00a0In other words: formulas are authored in the lab, and evaluated in the wild.”\n<\/p>\n

                So, get testing team! Flexi is a great place to start\u2014it’ll be fun.\n<\/p>\n

                \n
                \n
                \"Hands\"Hands<\/div>\n<\/div>
                <\/p>\n

                Leaked Labs<\/p>\n

                <\/span><\/figcaption><\/figure>\n

                “We as adults don’t get to play anymore,” Alexis added. “Everything is so much harder sometimes than it even needs to be. But Flexi is an invitation to play and be curious about beauty. I hope that it offers everybody who is bored out of their minds another alternative to experiencing beauty products.”\n<\/p>\n

                You can shop Amplify Flexi Powder ($34) beginning Friday, March 6 exclusively at <\/em>leakedlabs.com<\/em>.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n

                \n
                \n
                Read more:<\/div>\n
                  \n
                • News<\/span><\/li>\n
                • Product & Brand News<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n
                  \n
                  \n
                  \n
                  \n
                  \"Alexis\"Alexis<\/div>\n<\/div>
                  <\/p>\n

                  Leaked Labs<\/p>\n

                  <\/span><\/figcaption><\/figure>\n

                  \n
                  \n

                  Key Takeaways<\/p>\n

                  \n
                    \n
                  • The Lipstick Lesbians are starting a new brand and corresponding beauty platform that will bring innovations to consumers as they occur.<\/li>\n
                  • Their first product, Amplify Flexi Powder, is a pan-less powder that is transformed with water and invites you to play. <\/li>\n<\/ul>\n<\/div>\n<\/div>\n

                    Innovating is one thing. Sharing your brilliant ideas with the world is quite another. Unfortunately, the road between the two is bumpy, and most people don’t make it from Point A to Point B. The Lipstick Lesbians will, though\u2014and they’ll be sharing their travel diaries along the way.\n<\/p>\n

                    On Friday, March 6, Alexis Androulakis and Dr. Christina Basias Androulakis are launching a new (or actually, still-in-process) brand: Leaked Labs. It’s arriving alongside a beauty platform where they plan to share their innovations as they occur, directly from the labs where they’re formulated.\n<\/p>\n

                    Keep reading to learn everything there is to know about the concept\u2014including the brand’s first “unreleased” release.\n<\/p>\n

                    \n
                    \n
                    \"The\"The<\/div>\n<\/div>
                    <\/p>\n

                    Leaked Labs<\/p>\n

                    <\/span><\/figcaption><\/figure>\n

                    The Inspiration <\/span><\/h2>\n

                    Alexis, a longtime product developer and makeup artist, tells Byrdie that the inspiration for Leaked Labs really came after she and Christina spent a year on the cosmetics trade show circuit.\u00a0Sick of seeing possible breakthroughs sit undeveloped for years because of approval cycles, retail constraints, and marketing pressures, they decided to make their own timeline.\n<\/p>\n

                    “[Christina] got to see me interact with the most innovative beauty products that all the suppliers were showing at the shows, and she was actually really sad because she asked me, ‘Well, when are these going to launch? Because they’re amazing and we just made content; can we post it?'”<\/p>\n

                    \n
                    \n
                    \"A\"A<\/div>\n<\/div>
                    <\/p>\n

                    Leaked Labs<\/p>\n

                    <\/span><\/figcaption><\/figure>\n

                    Alexis’s response, of course, was that they couldn’t post unless they talked to the suppliers. And the answer was probably going to be no. Also… those products probably weren’t going to launch at all.<\/p>\n

                    “You may see one of the thousands of formulas we just saw actually hit the market, and if it does hit the market, it will be totally unrecognizable,” she explained. “So it was really that moment for [us] that the idea was born.”<\/p>\n

                    <\/div>\n

                    Their conversation percolated on the entire plane ride home from the MakeUp in Paris show; Christina really couldn’t stop thinking about those formulas.\n<\/p>\n

                    “She honestly came up with the idea in the shower and screamed so loud that she scared the shit out of me,” added Alexis. Christina’s thought? “We need to launch these products, and we need to call them ‘unreleased.'”\n<\/p>\n

                    \n
                    \n
                    \"model\"model<\/div>\n<\/div>
                    <\/p>\n

                    Leaked Labs<\/p>\n

                    <\/span><\/figcaption><\/figure>\n

                    The Debut Product <\/span><\/h2>\n

                    Leaked Labs\u2019 debut release, aka Leak 001, is the Amplify Flexi Powder. These flexible discs of pigment don’t have a pan, and are instead made to reform as you see fit: you can bend them, chop them up, activate them with water or setting spray, whatever you like. You can use the shimmering pigments, which come in four shades, across eyes, lips, and cheeks for a pop of buildable shine.\n<\/p>\n

                    \n
                    \n
                    \"Leaked\"Leaked<\/div>\n<\/div>
                    <\/p>\n

                    Leaked Labs<\/p>\n

                    <\/span><\/figcaption><\/figure>\n

                    As is the case with any great innovation, Flexi was originally just a philosophy Alexis had. She felt like it “had to be born in the form of a product” and then fell in love with using it.\n<\/p>\n

                    The duo found a supplier, who just happen to be the originators of “baked” makeup.\n<\/p>\n

                    \n
                    \n
                    \"Leaked\"Leaked<\/div>\n<\/div>
                    <\/p>\n

                    Leaked Labs<\/p>\n

                    <\/span><\/figcaption><\/figure>\n

                    “Now imagine literally thinking about putting a meringue inside an oven to get a texture\u2014that’s the dedication these people have,” explained the product developer. “Of course, these are the same people that bring you pasta and bolognaise and lasagna. So of course they’re gonna bring you lasagna inspired sheets of powder.”<\/p>\n

                    \n

                    Related Stories<\/h2>\n
                    \n
                    In Defense of a Physical Scrub<\/div>\n
                    \n
                    \"close\"close<\/div>\n<\/div>\n
                    Rhode’s New Launches Are Predicting an Apple\u2014and Pretzel\u2014Girl Spring<\/div>\n
                    \n
                    \"Sarah\"Sarah<\/div>\n<\/div>\n<\/div>\n<\/div>\n

                    The Process <\/span><\/h2>\n

                    Every “unreleased” launch (they’re officially calling them “Leaks”) will coincide with a live evaluation phase, where consumers can test the product’s performance. Depending on the feedback, it’ll go into broader scaled production, back to the drawing board for further development, or remain a limited lab release.\n<\/p>\n

                    \n
                    \n
                    \"A\"A<\/div>\n<\/div>
                    <\/p>\n

                    Leaked Labs<\/p>\n

                    <\/span><\/figcaption><\/figure>\n

                    “Rather than relying solely on closed-door testing environments, Leaked Labs observes how formulas perform across diverse routines, climates, and application styles,” explained the brand in a press release. “This real-world performance data informs internal R&D decisions around refinement, iteration, or archival.\u00a0In other words: formulas are authored in the lab, and evaluated in the wild.”\n<\/p>\n

                    So, get testing team! Flexi is a great place to start\u2014it’ll be fun.\n<\/p>\n

                    \n
                    \n
                    \"Hands\"Hands<\/div>\n<\/div>
                    <\/p>\n

                    Leaked Labs<\/p>\n

                    <\/span><\/figcaption><\/figure>\n

                    “We as adults don’t get to play anymore,” Alexis added. “Everything is so much harder sometimes than it even needs to be. But Flexi is an invitation to play and be curious about beauty. I hope that it offers everybody who is bored out of their minds another alternative to experiencing beauty products.”\n<\/p>\n

                    You can shop Amplify Flexi Powder ($34) beginning Friday, March 6 exclusively at <\/em>leakedlabs.com<\/em>.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n

                    \n
                    \n

                    Key Takeaways<\/p>\n

                    \n
                      \n
                    • The Lipstick Lesbians are starting a new brand and corresponding beauty platform that will bring innovations to consumers as they occur.<\/li>\n
                    • Their first product, Amplify Flexi Powder, is a pan-less powder that is transformed with water and invites you to play. <\/li>\n<\/ul>\n<\/div>\n<\/div>\n

                      Innovating is one thing. Sharing your brilliant ideas with the world is quite another. Unfortunately, the road between the two is bumpy, and most people don’t make it from Point A to Point B. The Lipstick Lesbians will, though\u2014and they’ll be sharing their travel diaries along the way.\n<\/p>\n

                      On Friday, March 6, Alexis Androulakis and Dr. Christina Basias Androulakis are launching a new (or actually, still-in-process) brand: Leaked Labs. It’s arriving alongside a beauty platform where they plan to share their innovations as they occur, directly from the labs where they’re formulated.\n<\/p>\n

                      Keep reading to learn everything there is to know about the concept\u2014including the brand’s first “unreleased” release.\n<\/p>\n

                      \n
                      \n
                      \"The\"The<\/div>\n<\/div>
                      <\/p>\n

                      Leaked Labs<\/p>\n

                      <\/span><\/figcaption><\/figure>\n

                      The Inspiration <\/span><\/h2>\n

                      Alexis, a longtime product developer and makeup artist, tells Byrdie that the inspiration for Leaked Labs really came after she and Christina spent a year on the cosmetics trade show circuit.\u00a0Sick of seeing possible breakthroughs sit undeveloped for years because of approval cycles, retail constraints, and marketing pressures, they decided to make their own timeline.\n<\/p>\n

                      “[Christina] got to see me interact with the most innovative beauty products that all the suppliers were showing at the shows, and she was actually really sad because she asked me, ‘Well, when are these going to launch? Because they’re amazing and we just made content; can we post it?'”<\/p>\n

                      \n
                      \n
                      \"A\"A<\/div>\n<\/div>
                      <\/p>\n

                      Leaked Labs<\/p>\n

                      <\/span><\/figcaption><\/figure>\n

                      Alexis’s response, of course, was that they couldn’t post unless they talked to the suppliers. And the answer was probably going to be no. Also… those products probably weren’t going to launch at all.<\/p>\n

                      “You may see one of the thousands of formulas we just saw actually hit the market, and if it does hit the market, it will be totally unrecognizable,” she explained. “So it was really that moment for [us] that the idea was born.”<\/p>\n

                      <\/div>\n

                      Their conversation percolated on the entire plane ride home from the MakeUp in Paris show; Christina really couldn’t stop thinking about those formulas.\n<\/p>\n

                      “She honestly came up with the idea in the shower and screamed so loud that she scared the shit out of me,” added Alexis. Christina’s thought? “We need to launch these products, and we need to call them ‘unreleased.'”\n<\/p>\n

                      \n
                      \n
                      \"model\"model<\/div>\n<\/div>
                      <\/p>\n

                      Leaked Labs<\/p>\n

                      <\/span><\/figcaption><\/figure>\n

                      The Debut Product <\/span><\/h2>\n

                      Leaked Labs\u2019 debut release, aka Leak 001, is the Amplify Flexi Powder. These flexible discs of pigment don’t have a pan, and are instead made to reform as you see fit: you can bend them, chop them up, activate them with water or setting spray, whatever you like. You can use the shimmering pigments, which come in four shades, across eyes, lips, and cheeks for a pop of buildable shine.\n<\/p>\n

                      \n
                      \n
                      \"Leaked\"Leaked<\/div>\n<\/div>
                      <\/p>\n

                      Leaked Labs<\/p>\n

                      <\/span><\/figcaption><\/figure>\n

                      As is the case with any great innovation, Flexi was originally just a philosophy Alexis had. She felt like it “had to be born in the form of a product” and then fell in love with using it.\n<\/p>\n

                      The duo found a supplier, who just happen to be the originators of “baked” makeup.\n<\/p>\n

                      \n
                      \n
                      \"Leaked\"Leaked<\/div>\n<\/div>
                      <\/p>\n

                      Leaked Labs<\/p>\n

                      <\/span><\/figcaption><\/figure>\n

                      “Now imagine literally thinking about putting a meringue inside an oven to get a texture\u2014that’s the dedication these people have,” explained the product developer. “Of course, these are the same people that bring you pasta and bolognaise and lasagna. So of course they’re gonna bring you lasagna inspired sheets of powder.”<\/p>\n

                      \n

                      Related Stories<\/h2>\n
                      \n
                      In Defense of a Physical Scrub<\/div>\n
                      \n
                      \"close\"close<\/div>\n<\/div>\n
                      Rhode’s New Launches Are Predicting an Apple\u2014and Pretzel\u2014Girl Spring<\/div>\n
                      \n
                      \"Sarah\"Sarah<\/div>\n<\/div>\n<\/div>\n<\/div>\n

                      The Process <\/span><\/h2>\n

                      Every “unreleased” launch (they’re officially calling them “Leaks”) will coincide with a live evaluation phase, where consumers can test the product’s performance. Depending on the feedback, it’ll go into broader scaled production, back to the drawing board for further development, or remain a limited lab release.\n<\/p>\n

                      \n
                      \n
                      \"A\"A<\/div>\n<\/div>
                      <\/p>\n

                      Leaked Labs<\/p>\n

                      <\/span><\/figcaption><\/figure>\n

                      “Rather than relying solely on closed-door testing environments, Leaked Labs observes how formulas perform across diverse routines, climates, and application styles,” explained the brand in a press release. “This real-world performance data informs internal R&D decisions around refinement, iteration, or archival.\u00a0In other words: formulas are authored in the lab, and evaluated in the wild.”\n<\/p>\n

                      So, get testing team! Flexi is a great place to start\u2014it’ll be fun.\n<\/p>\n

                      \n
                      \n
                      \"Hands\"Hands<\/div>\n<\/div>
                      <\/p>\n

                      Leaked Labs<\/p>\n

                      <\/span><\/figcaption><\/figure>\n

                      “We as adults don’t get to play anymore,” Alexis added. “Everything is so much harder sometimes than it even needs to be. But Flexi is an invitation to play and be curious about beauty. I hope that it offers everybody who is bored out of their minds another alternative to experiencing beauty products.”\n<\/p>\n

                      You can shop Amplify Flexi Powder ($34) beginning Friday, March 6 exclusively at <\/em>leakedlabs.com<\/em>.<\/em><\/p>\n<\/div>\n

                      [analyse_source url=”https:\/\/www.byrdie.com\/lipstick-lesbians-leaked-labs-launch-11919408″]<\/p>\n","protected":false},"excerpt":{"rendered":"

                      [analyse_image type=”featured” src=”https:\/\/www.byrdie.com\/thmb\/2WH9mF-XNoxEjZwPDRtb1xy5nzk=\/1500×0\/filters:no_upscale():max_bytes(150000):strip_icc()\/lipsticklesbianssocial-1402e7bb939b4e629c43fa9be361679c.png”] If you click on links we provide, we may receive compensation. There’s No Gatekeeping With The Lipstick Lesbians’ New Brand Meet Leaked Labs. By Sophie Vilensky Sophie Vilensky Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she’s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist. Byrdie’s Editorial Guidelines […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[83,226],"class_list":["post-1813902","post","type-post","status-publish","format-standard","hentry","category-politics","tag-byrdie-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1813902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1813902"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1813902\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1813902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1813902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1813902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}