{"id":1811664,"date":"2026-03-06T22:05:00","date_gmt":"2026-03-06T19:05:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1811664"},"modified":"2026-03-06T22:05:00","modified_gmt":"2026-03-06T19:05:00","slug":"loewe-aw26-is-daring-you-to-come-outside-and-play","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1811664","title":{"rendered":"Loewe AW26 is daring you to come outside and play"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1042\/0-44-1042-695\/azure\/dazed-prod\/1440\/0\/1440740.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/69836\/1\/loewe-aw26-fw26-paris-fashion-week-pfw-jack-mccollough-lazaro-hernandez\" data-article-id=\"69836\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Loewe AW26\" class=\"img\" height=\"1350\" src=\"https:\/\/images-prod.dazeddigital.com\/1080\/azure\/dazed-prod\/1440\/0\/1440740.jpg\" width=\"1080\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Courtesy of Loewe<\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-03-06T22:05:00+00:00\" class=\"timestamp\" title=\"06 March 2026\"><span class=\"month\">March<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"6\">6,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/what-went-down\">What Went Down<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/what-went-down\">What Went Down<\/a><\/div>\n<h1 class=\"title\"><span>Loewe AW26 is daring you to come outside <span class=\"nowrap\">and play<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>For their exuberant sophomore collection, Jack McCollough and Lazaro Hernandez combined giant plush animals, inflatable clothes, and \u2018the idea of play as <span class=\"nowrap\">rigorous experimentation\u2019<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-03-06T22:05:00+00:00\" class=\"timestamp\" title=\"06 March 2026\"><span class=\"month\">March<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"6\">6,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-03-06T22:05:00+00:00\" class=\"timestamp\" title=\"06 March 2026\"><span class=\"month\">March<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"6\">6,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/ElliotHoste\">Elliot Hoste<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-65-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Loewe AW26<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36812\/0\/loewe-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Loewe AW26\" class=\"img\" height=\"720\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1080-720\/azure\/dazed-prod\/1440\/0\/1440727.jpg\" width=\"1080\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36812\/1\/loewe-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Loewe AW26\" class=\"img\" height=\"720\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1080-720\/azure\/dazed-prod\/1440\/0\/1440728.jpg\" width=\"1080\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36812\/2\/loewe-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Loewe AW26\" class=\"img\" height=\"720\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1080-720\/azure\/dazed-prod\/1440\/0\/1440729.jpg\" width=\"1080\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36812\/3\/loewe-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Loewe AW26\" class=\"img\" height=\"720\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1080-720\/azure\/dazed-prod\/1440\/0\/1440730.jpg\" width=\"1080\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36812\/4\/loewe-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Loewe AW26\" class=\"img\" height=\"720\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1080-720\/azure\/dazed-prod\/1440\/0\/1440731.jpg\" width=\"1080\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36812\/5\/loewe-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Loewe AW26\" class=\"img\" height=\"720\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1080-720\/azure\/dazed-prod\/1440\/0\/1440732.jpg\" width=\"1080\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 65 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>If SS26 was the dawn of the debut, then AW26 must be the season of the sophomore. Last September saw the first propositions from multiple designers across <\/span><a href=\"https:\/\/www.dazeddigital.com\/pfw\"><span>Paris Fashion Week<\/span><\/a><span>, and now, onto their second seasons, we see those ideas crystalise and new worlds take shape. This was thrown into the sharpest relief this morning (March 6), when Jack McCollough and Lazaro Hernandez presented their second collection for <\/span><a href=\"https:\/\/www.dazeddigital.com\/loewe\"><span>Loewe<\/span><\/a><span>, a playful, exuberant offering that built on the sporty aesthetic of their first, while broadening the scope of who their customers could be.<\/span><\/p>\n<p><span>From inflatable parkas and hulking fur jackets, to the collaboration with Cologne-based artist Cosima von Bonin, here\u2019s everything you missed at the AW26 show.<\/span><\/p>\n<h1><span>WE RETURNED TO THE CH\u0202TEAU DE VINCENNES<\/span><\/h1>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>As with last season\u2019s debut (and many previous shows from <\/span><a href=\"https:\/\/www.dazeddigital.com\/jonathan-anderson\"><span>Jonathan Anderson<\/span><\/a><span>), today\u2019s runway took place at the Ch\u00e2teau de Vincennes, a medieval castle in the eastern suburbs of Paris. The brand\u2019s familiar show space \u2013 a large, imposing box erected in the castle grounds \u2013 had been decorated with a cutesy gingham check for AW26, perhaps hinting at the childlike abandon we&#8217;d be seeing on the runway.<\/span><\/p>\n<h1><span>LIL YACHTY AND SISSY SPACEK WERE ON THE GL<\/span><\/h1>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Ever since Anderson nabbed every single Loewe brand ambassador for <\/span><a href=\"https:\/\/www.dazeddigital.com\/dior\"><span>Dior<\/span><\/a><span>, McCollough and Hernandez have had to start from scratch with their own guest list. <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/68827\/1\/loewe-ss26-paris-fashion-week-pfw-jack-mccollough-lazaro-hernandez-debut\"><span>Last season<\/span><\/a><span> it was Yara Shahidi, Sarah Snook and Tracee Ellis Ross, and now the boys have added to their roster with Emily Ratajkowski, <\/span><a href=\"https:\/\/www.dazeddigital.com\/tag\/david-jonsson\"><span>David Jonsson<\/span><\/a><span>, <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69650\/1\/loewe-ss26-new-campaign-jack-mccollough-lazaro-hernandez-young-actors\"><span>recent campaign star True Whitaker<\/span><\/a><span>, and a rare fashion show appearance from <\/span><a href=\"https:\/\/www.dazeddigital.com\/lil-yachty\"><span>Lil Yachty<\/span><\/a><span>. Elsewhere, newly announced brand ambassador Julia Garner completed the front row, joined by Eva Victor, Lucas Hedges, Baz Luhrmann and <\/span><em><span>Carrie <\/span><\/em><span>icon Sissy Spacek.<\/span><\/p>\n<h1><span>SOME VERY IMPORTANT ANIMALS SAT FRONT ROW<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"41ce293e-7023-482f-8cf5-b405015eef43\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/0\/1440791.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.78\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Loewe AW26 show space\" class=\"img\" height=\"1688\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/0\/1440791.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Loewe AW26 <span class=\"nowrap\">show space<\/span><\/span><span class=\"credit\">Courtesy of Loewe<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Once inside, guests sat on stark white benches that lined the bright yellow, lacquered floor \u2013 but they weren\u2019t alone. Scattered throughout the space, perched on every other bench or so, were huge plushy animals, all navy-coloured and some three foot high. These dogs, whales, lobsters and octopuses turned out to be original works from Cologne-based artist Cosima von Bonin, intentionally integrated into the show space as if they were guests themselves.<\/span><\/p>\n<p><span>\u201cHumour, levity, and a bright, inclusive spirit \u2013 qualities we recognise as intrinsic to Loewe\u2019s Spanish heritage \u2013 led us to the work of Cosima von Bonin, an artist we have long admired and with whom we were fortunate to spend time recently,\u201d said McCollough and Hernandez of the collab. \u201cHer work mirrors many of the ideas we were seeking to articulate and manifest in physical form.\u201d<\/span><\/p>\n<h1><span>THE COLLECTION WAS ALL ABOUT UNBRIDLED JOY<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"0375e550-8d21-48cb-bca3-b4050157c53c\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1080\/azure\/dazed-prod\/1440\/0\/1440757.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Loewe AW26\" class=\"img\" height=\"1350\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/0\/1440757.jpg\" width=\"1080\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Loewe AW26<\/span><span class=\"credit\">Courtesy of Loewe<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>This idea was emphasised in show notes written by the creative director duo. \u201cFor us, the act of making is, at its core, an expression of joy \u2013 an intellectual, process-driven pursuit charged with playfulness,\u201d they wrote. \u201cIt is the idea of play as rigorous experimentation and problem-solving, moving between instinct and experience.\u201d<\/span><\/p>\n<p><span>On the runway, this was communicated via a bold palette and exuberant, unexpected textures and silhouettes. A yellow latex slip dress moulded to look like lace opened the show, followed by a hulking ombr\u00e9 fur jacket and matching mittens, and then a canary yellow drop-shoulder coat, much like Demi Moore\u2019s iconic outerwear in <\/span><em><span>The Substance<\/span><\/em><span>. Parka jackets in primary colours were inflated like pool floats, thick knitted mini skirts came with long trains that swept the floor like dusters, while more inflatables cropped up in the form of engorged scarves and overcoats with lilos smuggled beneath their tails.\u00a0<\/span><\/p>\n<p><span>While Loewe maintained its reputation as an expert leather house, with the snap-on Polly Pocket jackets returning in brown and orange, there were all sorts of unexpected materials at play, like skew-wiff shift dresses seemingly made from tartan laundry bags and dangling dresses formed of thick spools of climbing rope.<\/span><\/p>\n<p><em><span>Scroll through the gallery at the top of the page to see all these looks and more<\/span><\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. 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href=\"https:\/\/www.dazeddigital.com\/tag\/paris\">Paris<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/fashion-week\">fashion-week<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/pfw\">Paris Fashion Week<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/jack-mccollough-lazaro-hernandez\">Jack McCollough and Lazaro Hernandez<\/a><\/div>\n<\/div>\n<\/footer>\n<div class=\"grid\">\n<div class=\"lava-lamp\">\n<div class=\"lava-lamp-text-container\">\n<h3 class=\"lava-lamp-subheading\">Expand your creative community and connect with 15,000 creatives from around the world.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid section-header\">\n<div class=\"section-header__link\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69836\/1\/fashion\"><\/p>\n<h2 class=\"section-header__title\">READ MORE<\/h2>\n<p><\/a><\/div>\n<\/div>\n<div class=\"grid tag-article-list\">\n<div class=\"swiper swiper-latest\">\n<div 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trip down memory lane<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36805\/0\/courreges-aw26\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Courr&#232;ges AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-136-1334-887\/azure\/dazed-prod\/1440\/0\/1440510.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Courr\u00e8ges AW26 thinks we all have the same 24 hours in a day<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36804\/0\/dries-van-noten-aw26\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Dries Van Noten AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-159-1365-908\/azure\/dazed-prod\/1440\/0\/1440492.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Dries Van Noten\u2019s stylish school kids flouted the uniform rules<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36802\/0\/acne-studios-aw26\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Acne Studios AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-116-1334-887\/azure\/dazed-prod\/1440\/0\/1440446.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Acne Studios gets the royal treatment for AW26<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69828\/1\/how-team-oakley-won-gold-at-milano-cortina-2026\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Eileen Gu wears Oakley \" src=\"https:\/\/images-prod.dazeddigital.com\/480\/375-88-2625-1746\/azure\/dazed-prod\/1440\/0\/1440402.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">How Team Oakley won gold at Milano Cortina 2026<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69775\/1\/burberry-170th-anniversary-trench-coat-kate-moss-little-simz-jonathan-bailey\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> Burberry<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"BURBERRY_2026_TRENCH_CAMPAIGN_HERO_KM_CROPPED_CLEA\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/170-89-742-494\/azure\/dazed-prod\/1440\/0\/1440329.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Kate Moss, Little Simz, and more celebrate 170 years of Burberry<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69806\/1\/unearth-me-serkan-deniz-david-luraschi-ola-ebiti-spring-issue-2026\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"DC291_CoverIndex_04\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-170-628-418\/azure\/dazed-prod\/1440\/0\/1440287.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">In pictures: David Luraschi captures model of the moment, Serkan Deniz<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69797\/1\/fila-aw26-milan-fashion-week-mfw-alistair-carr\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> FILA<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"FILA MILANO - FW26 (45)\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-189-2000-1330\/azure\/dazed-prod\/1430\/9\/1439896.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">From track to concrete: Fila reimagines sportswear in the city for AW26<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36792\/0\/zomer-aw26\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Zomer AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/158-102-1016-676\/azure\/dazed-prod\/1440\/0\/1440190.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Behind the scenes at Zomer and La Watchparty\u2019s AW26 runway<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-65-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Loewe AW26<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36812\/0\/loewe-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Loewe AW26\" class=\"img\" height=\"720\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1080-720\/azure\/dazed-prod\/1440\/0\/1440727.jpg\" width=\"1080\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36812\/1\/loewe-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Loewe AW26\" class=\"img\" height=\"720\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1080-720\/azure\/dazed-prod\/1440\/0\/1440728.jpg\" width=\"1080\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36812\/2\/loewe-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Loewe AW26\" class=\"img\" height=\"720\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1080-720\/azure\/dazed-prod\/1440\/0\/1440729.jpg\" width=\"1080\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36812\/3\/loewe-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Loewe AW26\" class=\"img\" height=\"720\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1080-720\/azure\/dazed-prod\/1440\/0\/1440730.jpg\" width=\"1080\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36812\/4\/loewe-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Loewe AW26\" class=\"img\" height=\"720\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1080-720\/azure\/dazed-prod\/1440\/0\/1440731.jpg\" width=\"1080\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36812\/5\/loewe-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Loewe AW26\" class=\"img\" height=\"720\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1080-720\/azure\/dazed-prod\/1440\/0\/1440732.jpg\" width=\"1080\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 65 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>If SS26 was the dawn of the debut, then AW26 must be the season of the sophomore. Last September saw the first propositions from multiple designers across <\/span><a href=\"https:\/\/www.dazeddigital.com\/pfw\"><span>Paris Fashion Week<\/span><\/a><span>, and now, onto their second seasons, we see those ideas crystalise and new worlds take shape. This was thrown into the sharpest relief this morning (March 6), when Jack McCollough and Lazaro Hernandez presented their second collection for <\/span><a href=\"https:\/\/www.dazeddigital.com\/loewe\"><span>Loewe<\/span><\/a><span>, a playful, exuberant offering that built on the sporty aesthetic of their first, while broadening the scope of who their customers could be.<\/span><\/p>\n<p><span>From inflatable parkas and hulking fur jackets, to the collaboration with Cologne-based artist Cosima von Bonin, here\u2019s everything you missed at the AW26 show.<\/span><\/p>\n<h1><span>WE RETURNED TO THE CH\u0202TEAU DE VINCENNES<\/span><\/h1>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>As with last season\u2019s debut (and many previous shows from <\/span><a href=\"https:\/\/www.dazeddigital.com\/jonathan-anderson\"><span>Jonathan Anderson<\/span><\/a><span>), today\u2019s runway took place at the Ch\u00e2teau de Vincennes, a medieval castle in the eastern suburbs of Paris. The brand\u2019s familiar show space \u2013 a large, imposing box erected in the castle grounds \u2013 had been decorated with a cutesy gingham check for AW26, perhaps hinting at the childlike abandon we&#8217;d be seeing on the runway.<\/span><\/p>\n<h1><span>LIL YACHTY AND SISSY SPACEK WERE ON THE GL<\/span><\/h1>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Ever since Anderson nabbed every single Loewe brand ambassador for <\/span><a href=\"https:\/\/www.dazeddigital.com\/dior\"><span>Dior<\/span><\/a><span>, McCollough and Hernandez have had to start from scratch with their own guest list. <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/68827\/1\/loewe-ss26-paris-fashion-week-pfw-jack-mccollough-lazaro-hernandez-debut\"><span>Last season<\/span><\/a><span> it was Yara Shahidi, Sarah Snook and Tracee Ellis Ross, and now the boys have added to their roster with Emily Ratajkowski, <\/span><a href=\"https:\/\/www.dazeddigital.com\/tag\/david-jonsson\"><span>David Jonsson<\/span><\/a><span>, <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69650\/1\/loewe-ss26-new-campaign-jack-mccollough-lazaro-hernandez-young-actors\"><span>recent campaign star True Whitaker<\/span><\/a><span>, and a rare fashion show appearance from <\/span><a href=\"https:\/\/www.dazeddigital.com\/lil-yachty\"><span>Lil Yachty<\/span><\/a><span>. Elsewhere, newly announced brand ambassador Julia Garner completed the front row, joined by Eva Victor, Lucas Hedges, Baz Luhrmann and <\/span><em><span>Carrie <\/span><\/em><span>icon Sissy Spacek.<\/span><\/p>\n<h1><span>SOME VERY IMPORTANT ANIMALS SAT FRONT ROW<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"41ce293e-7023-482f-8cf5-b405015eef43\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/0\/1440791.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.78\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Loewe AW26 show space\" class=\"img\" height=\"1688\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/0\/1440791.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Loewe AW26 <span class=\"nowrap\">show space<\/span><\/span><span class=\"credit\">Courtesy of Loewe<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Once inside, guests sat on stark white benches that lined the bright yellow, lacquered floor \u2013 but they weren\u2019t alone. Scattered throughout the space, perched on every other bench or so, were huge plushy animals, all navy-coloured and some three foot high. These dogs, whales, lobsters and octopuses turned out to be original works from Cologne-based artist Cosima von Bonin, intentionally integrated into the show space as if they were guests themselves.<\/span><\/p>\n<p><span>\u201cHumour, levity, and a bright, inclusive spirit \u2013 qualities we recognise as intrinsic to Loewe\u2019s Spanish heritage \u2013 led us to the work of Cosima von Bonin, an artist we have long admired and with whom we were fortunate to spend time recently,\u201d said McCollough and Hernandez of the collab. \u201cHer work mirrors many of the ideas we were seeking to articulate and manifest in physical form.\u201d<\/span><\/p>\n<h1><span>THE COLLECTION WAS ALL ABOUT UNBRIDLED JOY<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"0375e550-8d21-48cb-bca3-b4050157c53c\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1080\/azure\/dazed-prod\/1440\/0\/1440757.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Loewe AW26\" class=\"img\" height=\"1350\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/0\/1440757.jpg\" width=\"1080\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Loewe AW26<\/span><span class=\"credit\">Courtesy of Loewe<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>This idea was emphasised in show notes written by the creative director duo. \u201cFor us, the act of making is, at its core, an expression of joy \u2013 an intellectual, process-driven pursuit charged with playfulness,\u201d they wrote. \u201cIt is the idea of play as rigorous experimentation and problem-solving, moving between instinct and experience.\u201d<\/span><\/p>\n<p><span>On the runway, this was communicated via a bold palette and exuberant, unexpected textures and silhouettes. A yellow latex slip dress moulded to look like lace opened the show, followed by a hulking ombr\u00e9 fur jacket and matching mittens, and then a canary yellow drop-shoulder coat, much like Demi Moore\u2019s iconic outerwear in <\/span><em><span>The Substance<\/span><\/em><span>. Parka jackets in primary colours were inflated like pool floats, thick knitted mini skirts came with long trains that swept the floor like dusters, while more inflatables cropped up in the form of engorged scarves and overcoats with lilos smuggled beneath their tails.\u00a0<\/span><\/p>\n<p><span>While Loewe maintained its reputation as an expert leather house, with the snap-on Polly Pocket jackets returning in brown and orange, there were all sorts of unexpected materials at play, like skew-wiff shift dresses seemingly made from tartan laundry bags and dangling dresses formed of thick spools of climbing rope.<\/span><\/p>\n<p><em><span>Scroll through the gallery at the top of the page to see all these looks and more<\/span><\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/69836\/1\/loewe-aw26-fw26-paris-fashion-week-pfw-jack-mccollough-lazaro-hernandez&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1042\/0-44-1042-695\/azure\/dazed-prod\/1440\/0\/1440740.jpg&#8221;] Courtesy of Loewe March\u00a0 6,\u00a0 2026 Fashion \/ What Went Down Fashion \/ What Went Down Loewe AW26 is daring you to come outside and play For their exuberant sophomore collection, Jack McCollough and Lazaro Hernandez combined giant plush animals, inflatable clothes, and \u2018the idea of play as rigorous experimentation\u2019 March\u00a0 6,\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1811664","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1811664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1811664"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1811664\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1811664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1811664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1811664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}