{"id":1809315,"date":"2026-03-03T14:00:00","date_gmt":"2026-03-03T11:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1809315"},"modified":"2026-03-03T14:00:00","modified_gmt":"2026-03-03T11:00:00","slug":"how-does-kendall-jenner-wield-her-power-on-the-runway-with-a-fragrance-that-lingers","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1809315","title":{"rendered":"How Does Kendall Jenner Wield Her Power on the Runway? With a Fragrance That Lingers"},"content":{"rendered":"
If you click on links we provide, we may receive compensation.\n<\/p>\n
How Does Kendall Jenner Wield Her Power on the Runway? With a Fragrance That Lingers<\/h1>\n
She shares the anatomy of her fragrance wardrobe.<\/p>\n
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By<\/span><\/p>\n
Holly Rhue<\/p>\n
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<\/div>\n<\/div>\n
\nHolly Rhue\n<\/div>\n
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<\/ul>\n<\/div>\n
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Holly Rhue is the editorial director for Byrdie, covering all things beauty for the brand. She has 7 years of experience in beauty editorial and has been with Byrdie since 2019.<\/p>\n<\/div>\n<\/div>\n
Published on March 03, 2026 09:00AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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<\/div>\n<\/div><\/p>\n
Courtesy of Brand \/ Byrdie<\/p>\n
<\/span><\/figcaption><\/figure>\n
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Fragrance Wardrobe<\/p>\n
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Your perfume isn\u2019t just how you smell\u2014it\u2019s how you feel when you get dressed in the morning, for a night out, for a boardroom meeting. It’s just as much of an accessory to how you present yourself to the world as your clothing (and let’s not forget its close ties to memory and emotion). With that in mind, we\u2019re launching\u00a0<\/em>Fragrance Wardrobe,<\/em><\/strong>\u00a0a new scent series in collaboration with\u00a0The Fragrance Foundation\u00a0that highlights the rotating perfume \u201cwardrobes\u201d of our favorite tastemakers through key points in their life.\u00a0Get to know them better via the scents they choose to wear.<\/em><\/p>\n<\/div>\n<\/div>\n
It’s the Year of the Fire Horse\u2014so naturally, self-professed horse girl Kendall Jenner is, well, on fire. Fresh off her viral “Kardashian Kurse” Super Bowl commercial, one thing is clear: Jenner is her most powerful when she’s having a lot of fun (both with and<\/em> at herself). The model, brand founder, and The Kardashians <\/em>star can now add newly minted Armani Beauty ambassador to her growing resume, as Jenner was recently announced as the face of Emporio Armani’s newest fragrance: Power Of You.\n<\/p>\n
To me, it’s a divine fragrance match made in heaven. Power of You is a fruity gourmand, a cocktail of passionfruit and warm vanilla accord designed to “amplify presence and self-confidence,” according to the brand. In image alone, the fragrance is unequivocally captivating\u2014the ruby-pink juice is tempting and sensual, and the bottle has an almost lit-from-within aura. From the hypnotic gold rings to the mirror-like cap, the details evoke a powerful, almost magnetic pull.\n<\/p>\n
The scent itself is equally captivating: juicy without feeling tropical, dimensional without feeling complicated, and timeless without feeling too mature. It makes perfect sense that Jenner\u2014a woman who is just as likely to wield her power on the runway as she is to protect a boundary\u2014would headline the campaign. The fragrance is all about harnessing your<\/em> unique, individual power. And as I learned when we sat down together during Milan Fashion Week, Jenner is a master of the craft. Ahead, she shares the memories, muses, and must-have fragrances that have inspired her lifelong study of power through scent.<\/strong><\/p>\n
Her Earliest Fragrance Memory <\/span><\/h2>\n
\u201cI think definitely my earliest fragrance memories are my parents, like my dad\u2019s cologne. I don\u2019t remember exactly what it was, but I can<\/em> smell it right now. And playing with my mom\u2019s perfumes\u2014I can physically imagine the bottles right now.\u201d\u00a0\n<\/p>\n\n
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@kendalljenner \/ Instagram<\/p>\n
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The Evolution of Her Fragrance Wardrobe <\/span><\/h2>\n
\u201cI think my fragrance journey is always changing, but I definitely know what I lean towards now. I think it\u2019s still pretty versatile; it really depends on my mood sometimes. I have my whole array of fragrances in my bathroom, so it really depends on what I\u2019m feeling. The majority of days you\u2019ll catch me wearing something natural\u2014I love essential oils.\u201d\u00a0\n<\/p>\n
On Family and Friends as Fragrance Muses <\/span><\/h2>\n
\u201cOh my gosh, I think naturally we\u2019ll sometimes smell our friend or smell a family member and be like, ‘What<\/em> are you wearing?’ Anything that catches me and makes me be like, ‘What is that?, I need that,’ is definitely important to me. There have been those moments for sure, but I\u2019ve also just learned along the way what I like.\u201d\u00a0\n<\/p>\n
Her Current Signature Scent <\/span><\/h2>\n
\u201cIn my everyday, I definitely lean towards something a little bit more on the calm, natural side. But I also do love the funness of something like Power of You, something that\u2019s a bit more energetic. So I\u2019m definitely excited for a summer vibe with [Power of You], it\u2019s very fruity.\u201d\u00a0\n<\/p>\n\n
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Armani Beauty<\/p>\n
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$105 at Sephora<\/span><\/span><\/div>\n<\/div>\n
Her Favorite Way to Apply Fragrance <\/span><\/h2>\n
\u201cIt depends on the strength of the fragrance. For my everyday scents that aren\u2019t super strong, I\u2019ll really get it on there\u2014I\u2019m a get it all over my clothes kind of person. But then, for something a bit stronger and more forward, I\u2019d say I\u2019m a mist and walk through. Just a lighter dust.\u201d\u00a0\n<\/p>\n
How She Shifts Her Fragrance for Runway <\/span><\/h2>\n
\u201cWhat I\u2019ve had fun with in the past is wearing something really strong on the runway, that way when I walk by people they can smell me [laughs]. So I\u2019ve definitely played with that. It\u2019s just so vibe-oriented to me\u2014where you\u2019re going, who you\u2019re seeing, and what you\u2019re doing. Sometimes, it\u2019s even about the city that you\u2019re in. I\u2019ve had friends who only wear this<\/em> in this city and that<\/em> in that city. And it\u2019s noticeable, I\u2019ll be like, \u2018Oh, that\u2019s your Paris scent!\u2019 Fragrance can be a vibe-shifter for sure.\u201d\u00a0\n<\/p>\n\n
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Getty<\/p>\n
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The Power of Home Fragrance <\/span><\/h2>\n
\u201cI\u2019m huge into home fragrance, it\u2019s one of my favorite things ever, and something that I explore all the time. In those wind-down moments, I lean into my essential oils or something that just smells really natural. Those can be very calming and very centering for me.\u201d\u00a0\n<\/p>\n
The Fragrance That Best Encapsulates This Phase of Life <\/span><\/h2>\n
\u201cI\u2019d say something that smells like nature, something almost cedar-y. I have this candle at my house, and the scent is called \u2018Saddle\u2019\u2014It\u2019s almost leathery and masculine in a way.\u201d\n<\/p>\n
Emporio Armani’s Power of You is available now at Sephora and GiorgioArmaniBeauty-USA.com.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n
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<\/main><\/p>\n\n
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If you click on links we provide, we may receive compensation.\n<\/p>\n
How Does Kendall Jenner Wield Her Power on the Runway? With a Fragrance That Lingers<\/h1>\n
She shares the anatomy of her fragrance wardrobe.<\/p>\n
\n
\n
\n
By<\/span><\/p>\n
Holly Rhue<\/p>\n
\n
\n
\n
<\/div>\n<\/div>\n
\nHolly Rhue\n<\/div>\n
\n
\n
\n
\n
<\/ul>\n<\/div>\n
\n
Holly Rhue is the editorial director for Byrdie, covering all things beauty for the brand. She has 7 years of experience in beauty editorial and has been with Byrdie since 2019.<\/p>\n<\/div>\n<\/div>\n
Published on March 03, 2026 09:00AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n\n
\n
<\/div>\n<\/div><\/p>\n
Courtesy of Brand \/ Byrdie<\/p>\n
<\/span><\/figcaption><\/figure>\n
\n
\n
Fragrance Wardrobe<\/p>\n
\n
Your perfume isn\u2019t just how you smell\u2014it\u2019s how you feel when you get dressed in the morning, for a night out, for a boardroom meeting. It’s just as much of an accessory to how you present yourself to the world as your clothing (and let’s not forget its close ties to memory and emotion). With that in mind, we\u2019re launching\u00a0<\/em>Fragrance Wardrobe,<\/em><\/strong>\u00a0a new scent series in collaboration with\u00a0The Fragrance Foundation\u00a0that highlights the rotating perfume \u201cwardrobes\u201d of our favorite tastemakers through key points in their life.\u00a0Get to know them better via the scents they choose to wear.<\/em><\/p>\n<\/div>\n<\/div>\n
It’s the Year of the Fire Horse\u2014so naturally, self-professed horse girl Kendall Jenner is, well, on fire. Fresh off her viral “Kardashian Kurse” Super Bowl commercial, one thing is clear: Jenner is her most powerful when she’s having a lot of fun (both with and<\/em> at herself). The model, brand founder, and The Kardashians <\/em>star can now add newly minted Armani Beauty ambassador to her growing resume, as Jenner was recently announced as the face of Emporio Armani’s newest fragrance: Power Of You.\n<\/p>\n
To me, it’s a divine fragrance match made in heaven. Power of You is a fruity gourmand, a cocktail of passionfruit and warm vanilla accord designed to “amplify presence and self-confidence,” according to the brand. In image alone, the fragrance is unequivocally captivating\u2014the ruby-pink juice is tempting and sensual, and the bottle has an almost lit-from-within aura. From the hypnotic gold rings to the mirror-like cap, the details evoke a powerful, almost magnetic pull.\n<\/p>\n
The scent itself is equally captivating: juicy without feeling tropical, dimensional without feeling complicated, and timeless without feeling too mature. It makes perfect sense that Jenner\u2014a woman who is just as likely to wield her power on the runway as she is to protect a boundary\u2014would headline the campaign. The fragrance is all about harnessing your<\/em> unique, individual power. And as I learned when we sat down together during Milan Fashion Week, Jenner is a master of the craft. Ahead, she shares the memories, muses, and must-have fragrances that have inspired her lifelong study of power through scent.<\/strong><\/p>\n
![\"byrdie](\"https:\/\/www.byrdie.com\/thmb\/AAzeiX4LL03FHQYU0zVWagZh268=\/200x200\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/holly-rhue-headshot-372fed954e154ff59af86904c7768387.png\")
![\"Kendall](\"https:\/\/www.byrdie.com\/thmb\/qAA9DP-58hn4VjLmrWoXEArHf8U=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_FW_KendallJenner_Lead-68362008105b4080a21dc21e8dd26da5.jpg\")
![\"Kendall](\"https:\/\/www.byrdie.com\/thmb\/6de_TejZD84opA8-rOJktmDnwIA=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/kendalljenner_1769968114_3823091425513253151_6380930-b27d857c2ee7433492f65f0151b9e012.jpg\")
![\"A](\"https:\/\/www.byrdie.com\/thmb\/vARF2sokrSEpJbqUu6aUEE1oM4o=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/poy-4-a740a9383d83447fb7c5c277bf07f7be.png\")
![\"Kendall](\"https:\/\/www.byrdie.com\/thmb\/HZLVCU0sLv_womIobpoY7DxpdI4=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/POY-3-da4d618882dd4482a67e6c471b55a156.png\")
![\"Summer](\"https:\/\/www.byrdie.com\/thmb\/L3pbhJWMjtmNNoGnXj7_eyHfhQY=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/sflede-df5e2e5829c74670a84fb8fd11e8684d.jpg\")
![\"model](\"https:\/\/www.byrdie.com\/thmb\/1wDgz7f6oAjEu_0Fw9HmoY7y8KA=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/valentinopurple-645609e7ea5b424ba7c81fde05d6f1ff.png\")
![\"A](\"https:\/\/www.byrdie.com\/thmb\/DQe3SZh0FxrASnM4OO7DLuJWixg=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/valentino-beauty-born-in-roma-db628a42fb9e4781954416ef55b960a9.jpg\")
![\"Julia](\"https:\/\/www.byrdie.com\/thmb\/xuX8MmvbptkyMnV1FCatJG1wN7A=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/julialede-fc59b07e80014397af0f7df53cc9c7f4.jpg\")
![\"Sarah](\"https:\/\/www.byrdie.com\/thmb\/ak5wyo7xvQ0cGqb77vsczLgQy1g=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/sarahlede-12cd9745322f4d1a82611e5ff9e420d4.jpg\")
![\"Various](\"https:\/\/www.byrdie.com\/thmb\/tu1qut0frhOaeVfbeaaYCWlaV2A=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_BlkOwnedBrands_LeadRecirc-ace9fb77bc5f4560bcabad0c215189ec.jpg\")
![\"model](\"https:\/\/www.byrdie.com\/thmb\/8BUlVHjlHa233_iXBNi4watkM0Q=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/sofiepavittfacesunscreen-91b429432ce641248c667befcf8099e6.png\")
![\"Bridgerton](\"https:\/\/www.byrdie.com\/thmb\/pIIGFjIFDss2UI39sbegE0_Kmbc=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_SmellingLikeBridgerton_LeadRecirc-950571a896e548dcad9d0a83252be6ee.jpg\")
![\"two](\"https:\/\/www.byrdie.com\/thmb\/u2HhwD8nndvYUEHDv5DtKsga0AE=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_LeadRecirc-8dae8664196a4ac5a997963c2199b031.png\")
![\"A](\"https:\/\/www.byrdie.com\/thmb\/rojRRKY8qr4aon9-bw1F8O4Dxrc=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/blackbeautyclub-c102694533394760a6756c34276cc69a.png\")
![\"Kaia](\"https:\/\/www.byrdie.com\/thmb\/LyryBrXVxFE4JJPQWUVvYuwXX6k=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/narssoftmattefoundation-57493579096d4be28eaee55ece56b092.png\")
![\"A](\"https:\/\/www.byrdie.com\/thmb\/yeE2U57IZg5jTAnWIULerK1fMLw=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/shark2upByr_LeadRecirc-1dda8f4693c64000a64aa338cd087551.jpg\")
![\"Patrick](\"https:\/\/www.byrdie.com\/thmb\/r-vakydliVKkbOgjGn3mF_-vVFU=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/concealerlede-bcbb8f254aee4986ae5f0cfe8e918437.jpg\")
![\"Someone](\"https:\/\/www.byrdie.com\/thmb\/g-TjuZTHUSwDrTFy80F_XiVOWrs=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/pepsilede-819b80726116497ba42b8bea5fe40a62.jpg\")
![\"sunscreen](\"https:\/\/www.byrdie.com\/thmb\/t7-YArMeg4HOBT4P_bPtkqFGYfo=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/ultraviolettesequin-85349504a66d4f5a885bdec00059da10.png\")
![\"Four](\"https:\/\/www.byrdie.com\/thmb\/gtJHR3f58AntSlnFL2ufOfNfXoI=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_PassionfruitPerfume_LeadRecirc-c5364d08c33943d9b2d6988688b02422.jpg\")