{"id":1809093,"date":"2026-03-05T16:45:00","date_gmt":"2026-03-05T13:45:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1809093"},"modified":"2026-03-05T16:45:00","modified_gmt":"2026-03-05T13:45:00","slug":"the-rise-of-the-9-to-5-beauty-routine","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1809093","title":{"rendered":"The rise of the 9-to-5 beauty routine"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-0-1919-1279\/azure\/dazed-prod\/1440\/0\/1440282.jpeg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/beauty\/article\/69822\/1\/nine-to-five-beauty-routine-facial-company-rituals-overwork-culture-productivity\" data-article-id=\"69822\">\n<header class=\"article-header has-landscape-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.5\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"HBO\u2019s I Love LA\" class=\"img\" height=\"1283\" src=\"https:\/\/images-prod.dazeddigital.com\/1400\/azure\/dazed-prod\/1440\/0\/1440282.jpeg\" width=\"1920\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">I Love <span class=\"nowrap\">LA (2025)<\/span><\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-03-05T16:45:00+00:00\" class=\"timestamp\" title=\"05 March 2026\"><span class=\"month\">March<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"5\">5,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - beauty\" href=\"https:\/\/www.dazeddigital.com\/beauty\">Beauty<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/beauty-feature\">Beauty Feature<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/beauty\">Beauty<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/beauty-feature\">Beauty Feature<\/a><\/div>\n<h1 class=\"title\"><span>The rise of the 9-to-5 <span class=\"nowrap\">beauty routine<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>As people work from Bathhouse or take Zoom calls during their facial appointments, our ideas around wellness have been metabolised by corporate ideas <span class=\"nowrap\">of \u2018productivity\u2019<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-03-05T16:45:00+00:00\" class=\"timestamp\" title=\"05 March 2026\"><span class=\"month\">March<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"5\">5,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-03-05T16:45:00+00:00\" class=\"timestamp\" title=\"05 March 2026\"><span class=\"month\">March<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"5\">5,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/laurapitcher\">Laura Pitcher<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Anastasia, a 28-year-old in London, has a tip for surviving corporate culture: treat your hours at work as your \u201cglow up\u201d time. Working in the creative field in an administrative position, she books all her beauty appointments at work, oils her hair, sprays hydrating facial sprays, gets her steps in at lunchtime and researches what salons to go to and what supplements to take (she keeps them at the office). While on her laptop, she is Pinterest boarding, making to-do lists and asking ChatGPT questions like, \u2018What\u2019s the best hair colour for me?\u2019 \u201cI\u2019ve diagnosed myself with a health issue at work using ChatGPT and basically fixed it,\u201d she says. \u201cMy number one priority will always be my health, so I use work as time to really pour into myself.\u201d\u00a0<\/span><\/p>\n<p><span>Last month, Anastasia shared <\/span><a href=\"https:\/\/www.tiktok.com\/@kindatranquil\/video\/7607420081022307606?_r=1&amp;_t=ZT-93zul00TuQ9\"><span>some of her tips on TikTok<\/span><\/a><span>. The comments were flooded with confessions of other people\u2019s corporate wellness secrets. Some were actual beauty tips, like doing manicures while on Teams meetings, but others were merely acts of survival, like drinking water on company time. We know Gen Z and millennials are <\/span><a href=\"https:\/\/theconversation.com\/gen-z-is-burning-out-at-work-more-than-any-other-generation-heres-why-and-what-can-be-done-270237\"><span>reporting \u201cpeak burnout\u201d at earlier ages<\/span><\/a><span>, and that young people are <\/span><a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/email\/genz\/2024\/01\/2024-01-23d.html\"><span>purchasing more wellness products and services than previous generations<\/span><\/a><span> (probably because of the burnout). So, can incorporating beauty rituals into your nine-to-five really save you from today\u2019s culture of overwork?<\/span><\/p>\n<p><span>When Anastasia spoke to me on the phone, she added a disclaimer \u2013 she makes sure she gets all her work done <\/span><em><span>before<\/span><\/em><span> glowing up. But she doesn\u2019t feel bad about prioritising beauty on company time either. \u201cAs much as I love work, these jobs in general don\u2019t prioritise us as much as we prioritise them,\u201d she says. \u201cGen Zers are looking at work and asking, what are you giving me in return for all this work and availability? I think there needs to be a wake-up call because if you lose your job, you can get another, but you only have one life.\u201d\u00a0<\/span><\/p>\n<p><span>Only, the <a href=\"https:\/\/www.cnbc.com\/2025\/12\/08\/how-recent-grads-are-dealing-with-the-shrinking-pool-of-entry-level-jobs.html\">entry-level market in the US is shrinking<\/a>, and it is extremely hard to land a job right now, so it\u2019s easy to see why some young people who are employed would be scared to get caught, say, working out on company time. For others, it\u2019s all just another indication that the workforce doesn\u2019t care about people, so why bother caring back? To Anastasia, her beauty rituals are worth the risk, although her company\u2019s inflexible office policy often gets in the way. \u201cIf I could work from home, God, I could do dry brushing!\u201d she says.<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"media-tiktok\" data-id=\"7607420081022307606\">\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Lauren, a 26-year-old freelancer in New York, has worked from Bathhouse twice. One time, she had to jump on an unexpected call after being in the sauna. \u201cThey said, \u2018Oh, it looks like you\u2019re in a different spot,\u201d she says. \u201cI said I\u2019m in the coffee shop. Although people around me were in bikinis, I was in their cafe area, so it wasn\u2019t completely out of pocket.\u201d Working from a third space, like a spa, enhances Lauren\u2019s work motivation. \u201cI\u2019m more productive at Bathhouse because I know I just want to wrap up and focus on my cold plunge,\u201d she says.\u00a0<\/span><\/p>\n<p><span>I have a beauty ritual confession of my own: I have baby bangs, and they require a trim every few weeks. There\u2019s a salon I\u2019ve found that\u2019s a five-minute walk from my house in Brooklyn, so when working from home, I can make it there and back with brand new bangs all within my lunch break. Last week, I did exactly that, and met a young woman, laptop in salon chair, working during a root touch-up. She told me her boss once accidentally turned on her Zoom camera while getting a facial. \u201cEveryone laughed it off, and it was fine because she was still the smartest person, contributing fully to the meeting,\u201d she says. \u201cSometimes I have to tell my hairdresser to pause on blow-drying because I need to say something on a call, but <\/span>there are <span>also times when I work till 11pm, so it balances out.\u201d\u00a0<\/span><\/p>\n<blockquote>\n<p><span>\u201cSometimes I have to tell my hairdresser to pause on blow-drying because I need to say something on a call, but <\/span>there are <span>also times when I work till 11pm, so it balances out\u201d<\/span><\/p>\n<\/blockquote>\n<p><span>Unfortunately, not everyone\u2019s boss is totally fine with a Zoom-facial. In the age of constant connectivity \u2013 where the lines are blurred between personal and company time, and emails are sent over the weekends (please don\u2019t do this) \u2013 there\u2019s less and less time to be a person. Integrating wellness into work, then, is being sold as the answer to a larger, deeper societal problem. Instead of being able to get outside, people post about <\/span><a href=\"https:\/\/www.tiktok.com\/@rose.rybak\/video\/7573357970721967391\"><span>\u201cmaximising\u201d their steps with a walking pad<\/span><\/a><span> at work, or doing <\/span><a href=\"https:\/\/www.tiktok.com\/@gabbylgeorge\/video\/7242361683128175918\"><span>\u201cdeep core\u201d exercises while in an office chair.<\/span><\/a><span> \u201cWhen I worked a role that didn\u2019t allow me to leave my desk, I was quite literally so busy I couldn\u2019t even eat,\u201d says Brooke*, a 30-year-old in Los Angeles. \u201cI had no choice but to make all my appointments for Saturday or Sunday morning just to get things done.\u201d\u00a0<\/span><\/p>\n<p><span>After Brooke left her previous position in 2024, she specifically looked for workplaces where she\u2019d be able to take care of herself. She now works in a more flexible role, where she can book her nail, hair and other appointments during the workday. The hack? She simply puts them in her calendar under \u201cbusy\u201d. \u201cIf we\u2019re on camera twenty-four-seven on a remote job, your face matters and I would be lying if I said my physical appearance didn\u2019t affect who wants to do business with me,\u201d she says. \u201cOnce, I was told that I looked tired on a Zoom, and that was my introduction to getting Botox.\u201d\u00a0<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"media-tiktok\" data-id=\"7611422777366629662\">\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>What we think of as corporate beauty rituals is highly gendered. It\u2019s why it\u2019s socially acceptable to talk business over a round of golf (so manly!) but not at a yoga class. If we know that women leaders in the workplace face 30 different types of bias (<\/span><a href=\"https:\/\/www.cbsnews.com\/news\/women-30-types-of-workplace-bias-appearance-marital-status-sexism-research\/\"><span>including age, attractiveness, colour and body size<\/span><\/a><span>), why are women then punished or labelled \u201cvain\u201d for attempting to keep up with the beauty standard? And why should women\u2019s free time suffer for the sake of an often unspoken code of appearance that the corporate world requires? Black women especially <\/span><a href=\"https:\/\/hbr.org\/2023\/05\/how-hair-discrimination-affects-black-women-at-work\"><span>bear the brunt of the burden<\/span><\/a><span> of what\u2019s considered workplace-appropriate hairstyles. If your natural hair is considered \u201cunprofessional\u201d, then hair appointments are technically part of the job.\u00a0<\/span><\/p>\n<p><span>Squeezing in nine-to-five beauty rituals won\u2019t save us from overwork culture, especially considering that many women are only booking these appointments to keep up with professional beauty standards. Our beliefs around what wellness is have also become metabolised by corporate ideas of \u201cproductivity\u201d, where the idea that all of our free time should be spent \u201cworking\u201d on ourselves positions our bodies as just another project. Still, t<\/span>he guilt people feel for secretly carving out personal time within their long hours is a direct result of living in a culture that over-prioritises work.<span> In whatever quiet or public way you can,<\/span> a<span>dvocating for more work-life balance is, at the very least, a starting point.<\/span><span> Perhaps the bosses openly getting facials on a Zoom call can lead the way. <\/span><\/p>\n<p><span>25-year-old Estella Struck is one of those managers.\u00a0<\/span><span>Struck works in marketing, doing brand consulting and running a talent management firm on the side. As her own boss, with a few employees, she\u2019s tired of the double standard that frowns upon women\u2019s self-care during work hours while accepting men\u2019s. I call her while she is walking her dog \u2013 the type of \u201chabit stacking\u201d she openly encourages. \u201cMy favourite thing to do is read or start a concept on pen and paper on the stairmaster or in the sauna,\u201d she tells me. \u201cIt helps me to be creative when I connect with myself and get my blood flowing.\u201d If the workday is already consuming our lives, it\u2019s no surprise people are finding ways to reclaim a little of it for themselves.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<footer class=\"article-footer\">\n<div class=\"wrapper\">\n<div class=\"article-series\">\n<h4 class=\"heading\">More on these topics<\/h4>\n<\/div>\n<div class=\"article-series\"><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/beauty\">Beauty<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/beauty-feature\">Beauty Feature<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/hair\">hair<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/nails\">Nails<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/wellness\">wellness<\/a><\/div>\n<\/div>\n<\/footer>\n<div class=\"grid\">\n<div class=\"lava-lamp\">\n<div class=\"lava-lamp-text-container\">\n<h3 class=\"lava-lamp-subheading\">Expand your creative community and connect with 15,000 creatives from around the world.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid section-header\">\n<div class=\"section-header__link\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/69822\/1\/beauty\"><\/p>\n<h2 class=\"section-header__title\">READ MORE<\/h2>\n<p><\/a><\/div>\n<\/div>\n<div class=\"grid tag-article-list\">\n<div class=\"swiper swiper-latest\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/69773\/1\/face-raters-men-judging-hotness-looksmaxxing-forums-incels-chatrooms-selfies\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"placeholder_mirror\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-0-1624-1080\/azure\/dazed-prod\/1430\/9\/1439997.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Meet the Face-Raters, the men judging hotness in looksmaxxing forums<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/69798\/1\/rosalia-love-brotherly-divine-carnal-calvin-klein-euphoria-interview-2026\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Rosalia Euphoria\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/654-0-2154-1433\/azure\/dazed-prod\/1440\/0\/1440034.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Rosal\u00eda: \u2018We all want love \u2013 brotherly love, divine love, carnal love\u2019<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/music\/article\/69779\/1\/the-rise-of-esdeekid-tracks-gucci-afterparty-aw26-milan\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Gucci_Dazed_270226-29-SzymonStepniak\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-733-1366-908\/azure\/dazed-prod\/1430\/9\/1439451.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">The rise of EsDeeKid in 5 tracks<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/69728\/1\/mechanical-whiskers-fake-beards-wuthering-heights-jacob-elordi-jake-paul\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"G5qgsT8WMAA3-40\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-0-2157-1435\/azure\/dazed-prod\/1430\/9\/1439953.jpeg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Beard wigs: The new must-have accessory for men? <\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/69790\/1\/horoscopes-march-2026-pisces-aries-mercury-retrograde-virgo-eclipse\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Horoscopes March 2026\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-2-2560-1702\/azure\/dazed-prod\/1430\/9\/1439827.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Horoscopes March 2026: The revolution starts now!<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69797\/1\/fila-aw26-milan-fashion-week-mfw-alistair-carr\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> FILA<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"FILA MILANO - FW26 (45)\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-189-2000-1330\/azure\/dazed-prod\/1430\/9\/1439896.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">From track to concrete: Fila reimagines sportswear in the city for AW26<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/69747\/1\/from-halo-hair-to-lip-oils-alysa-liu-olympics-le-labo-byredo-escentric-molecules\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Alysa Liu winter olympics 2026\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-0-857-570\/azure\/dazed-prod\/1430\/9\/1439335.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">From halo hair to lip oils, everyone wants to look like Alysa Liu<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/66493\/1\/does-beauty-make-people-good-partners-selena-gomez-benny-blanco\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Benny Blanco and Selena Gomez\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-2-3000-1995\/azure\/dazed-prod\/1430\/9\/1439192.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Benny Blanco and why people think beauty makes a good partner<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/65676\/1\/tattoo-inspiration-7-cybersigilism-artists-follow-nu-tribal-giger-y2k-instagram\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Tattoo inspiration cybersigilism\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-28-962-640\/azure\/dazed-prod\/1430\/9\/1439189.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Tattoo inspiration: 7 cybersigilism artists to follow now<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/69607\/1\/these-perfumes-bottling-the-scent-of-the-internet-skype-whatsapp-fragrance\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Hackers\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/95-0-1822-1212\/azure\/dazed-prod\/1430\/9\/1439185.png\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">These perfumes are bottling the scent of the internet<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/69737\/1\/post-grief-makeover-overhaul-our-appearances-trauma-loss-psychology\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"4485-2\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/208-0-2708-1801\/azure\/dazed-prod\/1430\/8\/1438631.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Why does grief make us want to get a makeover?<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/69740\/1\/vampires-werewolves-medusa-monsters-dominating-aw26-beauty-lfw-nyfw\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"imgonline-com-ua-twotoone-CLiUab3ap5t9\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-2-2668-1774\/azure\/dazed-prod\/1430\/8\/1438991.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">From vampires to Medusa: Monsters are dominating AW26 beauty<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Anastasia, a 28-year-old in London, has a tip for surviving corporate culture: treat your hours at work as your \u201cglow up\u201d time. Working in the creative field in an administrative position, she books all her beauty appointments at work, oils her hair, sprays hydrating facial sprays, gets her steps in at lunchtime and researches what salons to go to and what supplements to take (she keeps them at the office). While on her laptop, she is Pinterest boarding, making to-do lists and asking ChatGPT questions like, \u2018What\u2019s the best hair colour for me?\u2019 \u201cI\u2019ve diagnosed myself with a health issue at work using ChatGPT and basically fixed it,\u201d she says. \u201cMy number one priority will always be my health, so I use work as time to really pour into myself.\u201d\u00a0<\/span><\/p>\n<p><span>Last month, Anastasia shared <\/span><a href=\"https:\/\/www.tiktok.com\/@kindatranquil\/video\/7607420081022307606?_r=1&amp;_t=ZT-93zul00TuQ9\"><span>some of her tips on TikTok<\/span><\/a><span>. The comments were flooded with confessions of other people\u2019s corporate wellness secrets. Some were actual beauty tips, like doing manicures while on Teams meetings, but others were merely acts of survival, like drinking water on company time. We know Gen Z and millennials are <\/span><a href=\"https:\/\/theconversation.com\/gen-z-is-burning-out-at-work-more-than-any-other-generation-heres-why-and-what-can-be-done-270237\"><span>reporting \u201cpeak burnout\u201d at earlier ages<\/span><\/a><span>, and that young people are <\/span><a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/email\/genz\/2024\/01\/2024-01-23d.html\"><span>purchasing more wellness products and services than previous generations<\/span><\/a><span> (probably because of the burnout). So, can incorporating beauty rituals into your nine-to-five really save you from today\u2019s culture of overwork?<\/span><\/p>\n<p><span>When Anastasia spoke to me on the phone, she added a disclaimer \u2013 she makes sure she gets all her work done <\/span><em><span>before<\/span><\/em><span> glowing up. But she doesn\u2019t feel bad about prioritising beauty on company time either. \u201cAs much as I love work, these jobs in general don\u2019t prioritise us as much as we prioritise them,\u201d she says. \u201cGen Zers are looking at work and asking, what are you giving me in return for all this work and availability? I think there needs to be a wake-up call because if you lose your job, you can get another, but you only have one life.\u201d\u00a0<\/span><\/p>\n<p><span>Only, the <a href=\"https:\/\/www.cnbc.com\/2025\/12\/08\/how-recent-grads-are-dealing-with-the-shrinking-pool-of-entry-level-jobs.html\">entry-level market in the US is shrinking<\/a>, and it is extremely hard to land a job right now, so it\u2019s easy to see why some young people who are employed would be scared to get caught, say, working out on company time. For others, it\u2019s all just another indication that the workforce doesn\u2019t care about people, so why bother caring back? To Anastasia, her beauty rituals are worth the risk, although her company\u2019s inflexible office policy often gets in the way. \u201cIf I could work from home, God, I could do dry brushing!\u201d she says.<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"media-tiktok\" data-id=\"7607420081022307606\">\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Lauren, a 26-year-old freelancer in New York, has worked from Bathhouse twice. One time, she had to jump on an unexpected call after being in the sauna. \u201cThey said, \u2018Oh, it looks like you\u2019re in a different spot,\u201d she says. \u201cI said I\u2019m in the coffee shop. Although people around me were in bikinis, I was in their cafe area, so it wasn\u2019t completely out of pocket.\u201d Working from a third space, like a spa, enhances Lauren\u2019s work motivation. \u201cI\u2019m more productive at Bathhouse because I know I just want to wrap up and focus on my cold plunge,\u201d she says.\u00a0<\/span><\/p>\n<p><span>I have a beauty ritual confession of my own: I have baby bangs, and they require a trim every few weeks. There\u2019s a salon I\u2019ve found that\u2019s a five-minute walk from my house in Brooklyn, so when working from home, I can make it there and back with brand new bangs all within my lunch break. Last week, I did exactly that, and met a young woman, laptop in salon chair, working during a root touch-up. She told me her boss once accidentally turned on her Zoom camera while getting a facial. \u201cEveryone laughed it off, and it was fine because she was still the smartest person, contributing fully to the meeting,\u201d she says. \u201cSometimes I have to tell my hairdresser to pause on blow-drying because I need to say something on a call, but <\/span>there are <span>also times when I work till 11pm, so it balances out.\u201d\u00a0<\/span><\/p>\n<blockquote>\n<p><span>\u201cSometimes I have to tell my hairdresser to pause on blow-drying because I need to say something on a call, but <\/span>there are <span>also times when I work till 11pm, so it balances out\u201d<\/span><\/p>\n<\/blockquote>\n<p><span>Unfortunately, not everyone\u2019s boss is totally fine with a Zoom-facial. In the age of constant connectivity \u2013 where the lines are blurred between personal and company time, and emails are sent over the weekends (please don\u2019t do this) \u2013 there\u2019s less and less time to be a person. Integrating wellness into work, then, is being sold as the answer to a larger, deeper societal problem. Instead of being able to get outside, people post about <\/span><a href=\"https:\/\/www.tiktok.com\/@rose.rybak\/video\/7573357970721967391\"><span>\u201cmaximising\u201d their steps with a walking pad<\/span><\/a><span> at work, or doing <\/span><a href=\"https:\/\/www.tiktok.com\/@gabbylgeorge\/video\/7242361683128175918\"><span>\u201cdeep core\u201d exercises while in an office chair.<\/span><\/a><span> \u201cWhen I worked a role that didn\u2019t allow me to leave my desk, I was quite literally so busy I couldn\u2019t even eat,\u201d says Brooke*, a 30-year-old in Los Angeles. \u201cI had no choice but to make all my appointments for Saturday or Sunday morning just to get things done.\u201d\u00a0<\/span><\/p>\n<p><span>After Brooke left her previous position in 2024, she specifically looked for workplaces where she\u2019d be able to take care of herself. She now works in a more flexible role, where she can book her nail, hair and other appointments during the workday. The hack? She simply puts them in her calendar under \u201cbusy\u201d. \u201cIf we\u2019re on camera twenty-four-seven on a remote job, your face matters and I would be lying if I said my physical appearance didn\u2019t affect who wants to do business with me,\u201d she says. \u201cOnce, I was told that I looked tired on a Zoom, and that was my introduction to getting Botox.\u201d\u00a0<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"media-tiktok\" data-id=\"7611422777366629662\">\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>What we think of as corporate beauty rituals is highly gendered. It\u2019s why it\u2019s socially acceptable to talk business over a round of golf (so manly!) but not at a yoga class. If we know that women leaders in the workplace face 30 different types of bias (<\/span><a href=\"https:\/\/www.cbsnews.com\/news\/women-30-types-of-workplace-bias-appearance-marital-status-sexism-research\/\"><span>including age, attractiveness, colour and body size<\/span><\/a><span>), why are women then punished or labelled \u201cvain\u201d for attempting to keep up with the beauty standard? And why should women\u2019s free time suffer for the sake of an often unspoken code of appearance that the corporate world requires? Black women especially <\/span><a href=\"https:\/\/hbr.org\/2023\/05\/how-hair-discrimination-affects-black-women-at-work\"><span>bear the brunt of the burden<\/span><\/a><span> of what\u2019s considered workplace-appropriate hairstyles. If your natural hair is considered \u201cunprofessional\u201d, then hair appointments are technically part of the job.\u00a0<\/span><\/p>\n<p><span>Squeezing in nine-to-five beauty rituals won\u2019t save us from overwork culture, especially considering that many women are only booking these appointments to keep up with professional beauty standards. Our beliefs around what wellness is have also become metabolised by corporate ideas of \u201cproductivity\u201d, where the idea that all of our free time should be spent \u201cworking\u201d on ourselves positions our bodies as just another project. Still, t<\/span>he guilt people feel for secretly carving out personal time within their long hours is a direct result of living in a culture that over-prioritises work.<span> In whatever quiet or public way you can,<\/span> a<span>dvocating for more work-life balance is, at the very least, a starting point.<\/span><span> Perhaps the bosses openly getting facials on a Zoom call can lead the way. <\/span><\/p>\n<p><span>25-year-old Estella Struck is one of those managers.\u00a0<\/span><span>Struck works in marketing, doing brand consulting and running a talent management firm on the side. As her own boss, with a few employees, she\u2019s tired of the double standard that frowns upon women\u2019s self-care during work hours while accepting men\u2019s. I call her while she is walking her dog \u2013 the type of \u201chabit stacking\u201d she openly encourages. \u201cMy favourite thing to do is read or start a concept on pen and paper on the stairmaster or in the sauna,\u201d she tells me. \u201cIt helps me to be creative when I connect with myself and get my blood flowing.\u201d If the workday is already consuming our lives, it\u2019s no surprise people are finding ways to reclaim a little of it for themselves.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/beauty\/article\/69822\/1\/nine-to-five-beauty-routine-facial-company-rituals-overwork-culture-productivity&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-0-1919-1279\/azure\/dazed-prod\/1440\/0\/1440282.jpeg&#8221;] I Love LA (2025) March\u00a0 5,\u00a0 2026 Beauty \/ Beauty Feature Beauty \/ Beauty Feature The rise of the 9-to-5 beauty routine As people work from Bathhouse or take Zoom calls during their facial appointments, our ideas around wellness have been metabolised by corporate ideas of \u2018productivity\u2019 March\u00a0 5,\u00a0 2026 March\u00a0 5,\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1809093","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1809093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1809093"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1809093\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1809093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1809093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1809093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}