{"id":1807566,"date":"2026-03-04T21:42:26","date_gmt":"2026-03-04T18:42:26","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1807566"},"modified":"2026-03-04T21:42:26","modified_gmt":"2026-03-04T18:42:26","slug":"the-snow-league-pilots-crash-patch-at-halfpipe-competition-in-aspen-snowmass-co","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1807566","title":{"rendered":"The Snow League Pilots \u201cCrash Patch\u201d at Halfpipe Competition in Aspen Snowmass, CO"},"content":{"rendered":"<div class=\"entry-content\">\n<div dir=\"ltr\">\n<div>\n<div>\n<div>\n<div dir=\"ltr\">\n<div class=\"x_gmail_default\">\n<figure id=\"attachment_394088\" aria-describedby=\"caption-attachment-394088\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-394088 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAGrAQMAAABqgLQIAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADhJREFUeNrtwTEBAAAAwqD1T+1tB6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADgDIcbAAEnbF1FAAAAAElFTkSuQmCC\" alt width=\"640\" height=\"427\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_2895.jpeg?resize=640%2C427&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_2895.jpeg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_2895.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_2895.jpeg?resize=1200%2C801&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_2895.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_2895.jpeg?resize=1536%2C1025&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_2895.jpeg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_2895.jpeg?w=1280&amp;ssl=1 1280w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"427\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-394088\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_2895.jpeg?resize=640%2C427&amp;ssl=1\" alt width=\"640\" height=\"427\" data-eio=\"l\"><figcaption id=\"caption-attachment-394088\" class=\"wp-caption-text\">Crash Patch is a revolutionary new sticker that detects heavy impacts. | Image: supplied by Crash Patch<\/figcaption><\/figure>\n<div class=\"ai-viewports ai-viewport-2 ai-viewport-3 ai-insert-2-86442489\" style=\"margin: 8px auto;text-align: center;clear: both\" data-insertion-position=\"prepend\" data-selector=\".ai-insert-2-86442489\" data-insertion-no-dbg 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data-selector=\".ai-insert-1-69583320\" data-insertion-no-dbg data-code=\"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\" data-block=\"1\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div dir=\"ltr\">\n<div dir=\"ltr\">\n<div class=\"x_gmail_default\">\n<div class=\"x_gmail_default\">\n<div class=\"x_gmail_default\">\n<p><strong> The Snow League, the world\u2019s first professional sports league dedicated to snowboarding and freeskiing, announced it piloted Crash Patch\u2122\u2013the first-ever helmet sticker designed to immediately signal major impacts\u2013at its event at Buttermilk at Aspen Snowmass, Colorado, where the world\u2019s top snowboarders competed in the halfpipe.<\/strong> Select athletes wore the stickers and teams handed out 5,000 for free to attendees during the two-day event from February 27-28.<\/p>\n<ul>\n<li><strong>Related: <a href=\"https:\/\/snowbrains.com\/coming-back-from-traumatic-brain-injury-an-interview-with-jamie-and-jeanee-crane-mauzy-about-the-mocrazystrong-documentary\/\"><em>Coming Back from Traumatic Brain Injury\u2014Interview with Freestyle Skier Jamie MoCrazy\u00a0<\/em><\/a><\/strong><\/li>\n<\/ul>\n<p><strong>\u201cPushing limits drives snowboarding, but protection has to keep pace,\u201d Shaun White, co-founder of the Snow League Co-founder said.<\/strong> \u201cAthlete safety has always been personal to me. At The Snow League, we\u2019re always looking for ways to better support athletes at the highest level. Piloting Crash Patch was one way we encouraged our athletes to make smart decisions in the moment.\u201d<\/p>\n<p><strong>Crash Patch upcycles industrial shock-detection technology into a sticker that is designed to visually indicate when a rider\u2019s helmet has sustained a hit of 75 times the force of gravity (75G) or more, a high-risk alert threshold set by neurologists, according to the Journal of Neural Trauma.<\/strong><\/p>\n<p><strong>In high-adrenaline snow sports, impacts at this level can be difficult to gauge by feel alone, and symptoms may be delayed.<\/strong> Crash Patch, created by health marketing agency Klick Health, turns that invisible moment into a clear visual cue, helping riders and teammates recognize potentially dangerous hits that might otherwise go unnoticed.<\/p>\n<ul>\n<li><strong>Related: <em><a href=\"https:\/\/snowbrains.com\/recovering-traumatic-brain-injury-sally-franklin-story\/\">Recovering from Traumatic Brain Injury\u2014The Sally Franklin Story<\/a><\/em><\/strong><\/li>\n<\/ul>\n<p><strong>\u201cSnow sports move fast, and dangerous impacts don\u2019t always look dramatic, but Crash Patch can make the unseen visible,\u201d Klick Health Chief Creative Officer Rich Levy said.<\/strong> \u201cIt\u2019s a simple tool designed to fit seamlessly into snowboard culture and style. Our goal is to prompt smarter, more responsible decisions and encourage riders and teams to pause, assess, and act responsibly after a crash or fall.\u201d<\/p>\n<blockquote>\n<div><span style=\"color: #000000;font-family: verdana, sans-serif\"><span class=\"gmail_default\">\u201c<\/span>We<span class=\"gmail_default\"> were so<\/span> excited to pilot Crash Patch with The Snow League<span class=\"gmail_default\">. We gave away thousands of Crash Patch stickers, and received overwhelmingly positive feedback from athletes and attendees alike.\u201d <\/span><\/span><\/div>\n<h6><span style=\"color: #000000;font-family: verdana, sans-serif\"><span class=\"gmail_default\">\u2014 Rich Levy<\/span><\/span><\/h6>\n<\/blockquote>\n<p><strong>Nearly half of head impacts in snow sports can cause serious damage, according to Clinical Biomechanics, while the U.S. Centers for Disease Control and Prevention (CDC) says even without immediate symptoms, impacts as low as 75G can accumulate and increase long-term risk. <\/strong>\u201cThe more information people have after hitting their head, the better their chances of a healthy outcome,\u201d Adam Pearce added. Pearce is the co-founder and Executive Director of LoveYourBrain Foundation, a nonprofit organization dedicated to improving the quality of life for people affected by traumatic brain injury.<\/p>\n<figure id=\"attachment_394089\" aria-describedby=\"caption-attachment-394089\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-394089 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAGrAQMAAABqgLQIAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADhJREFUeNrtwTEBAAAAwqD1T+1tB6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADgDIcbAAEnbF1FAAAAAElFTkSuQmCC\" alt width=\"640\" height=\"427\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_2894.jpeg?resize=640%2C427&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_2894.jpeg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_2894.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_2894.jpeg?resize=1200%2C801&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_2894.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_2894.jpeg?resize=1536%2C1025&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_2894.jpeg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_2894.jpeg?w=1280&amp;ssl=1 1280w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"427\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-394089\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/03\/IMG_2894.jpeg?resize=640%2C427&amp;ssl=1\" alt width=\"640\" height=\"427\" data-eio=\"l\"><figcaption id=\"caption-attachment-394089\" class=\"wp-caption-text\">Crash Patch stickers were handed out to attendees at the Aspen Snowmass halfpipe event. | Image: supplied by Crash Patch<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- CONTENT END 2 -->\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Crash Patch is a revolutionary new sticker that detects heavy impacts. | Image: supplied by Crash Patch The Snow League, the world\u2019s first professional sports league dedicated to snowboarding and freeskiing, announced it piloted Crash Patch\u2122\u2013the first-ever helmet sticker designed to immediately signal major impacts\u2013at its event at Buttermilk at Aspen Snowmass, Colorado, where the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,267],"class_list":["post-1807566","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-snowbrains-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1807566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1807566"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1807566\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1807566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1807566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1807566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}