{"id":1806243,"date":"2026-03-04T13:20:19","date_gmt":"2026-03-04T10:20:19","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1806243"},"modified":"2026-03-04T13:20:19","modified_gmt":"2026-03-04T10:20:19","slug":"nobl-claims-lightest-30mm-internal-width-xc-wheelset","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1806243","title":{"rendered":"NOBL claims lightest 30mm internal width XC wheelset"},"content":{"rendered":"<div class=\"entry-content\">\n<div id=\"wp_content_article\" class=\"st_article_class\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/ethos-ti70-tatanium-freehub-studio.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"1170\" data-id=\"714438\" src=\"\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20780%201170'%3E%3C\/svg%3E\" data-src=\"https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/ethos-ti70-tatanium-freehub-studio-780x1170.jpg\" alt class=\"wp-image-714438 lazy\" data-srcset=\"https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/ethos-ti70-tatanium-freehub-studio-780x1170.jpg 780w, https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/ethos-ti70-tatanium-freehub-studio-500x750.jpg 500w, https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/ethos-ti70-tatanium-freehub-studio-768x1152.jpg 768w, https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/ethos-ti70-tatanium-freehub-studio-1024x1536.jpg 1024w, https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/ethos-ti70-tatanium-freehub-studio-1365x2048.jpg 1365w, https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/ethos-ti70-tatanium-freehub-studio-600x900.jpg 600w\" data-sizes=\"auto, (max-width: 780px) 100vw, 780px\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/ethos-xc-lifestyle-10.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"1170\" data-id=\"714435\" src=\"\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20780%201170'%3E%3C\/svg%3E\" data-src=\"https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/ethos-xc-lifestyle-10-780x1170.jpg\" alt class=\"wp-image-714435 lazy\" data-srcset=\"https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/ethos-xc-lifestyle-10-780x1170.jpg 780w, https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/ethos-xc-lifestyle-10-500x750.jpg 500w, https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/ethos-xc-lifestyle-10-768x1152.jpg 768w, https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/ethos-xc-lifestyle-10-1024x1536.jpg 1024w, https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/ethos-xc-lifestyle-10-1365x2048.jpg 1365w, https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/ethos-xc-lifestyle-10-600x900.jpg 600w\" data-sizes=\"auto, (max-width: 780px) 100vw, 780px\"><\/a><\/figure><figcaption class=\"blocks-gallery-caption wp-element-caption\">NOBL Ethos Ti70 hub, left. All photos: NOBL.<\/figcaption><\/figure>\n<p>NOBL is rolling out a whole slate of fresh mountain bike wheelsets designed for everything to XC to enduro. One wheelset in the new Ethos line, the Ethos SL180, is said to be the lightest, 30mm internal width cross-country production wheelset on the market. <\/p>\n<h2 class=\"wp-block-heading\" id=\"h-nobl-ethos-sl180-wheels-weigh-993g-feature-string-like-berd-polylight-spokes\">NOBL Ethos SL180 wheels weigh 993g, feature string-like Berd PolyLight spokes<\/h2>\n<p>The new NOBL Ethos SL180 wheels are designed for short track XC and ultralight cross-country racing. Featuring Berd PolyLight spokes, DT Swiss 180 hubs, and freshly designed NOBL Ethos carbon rims, a pair of 29er wheels weighs 993g. That\u2019s 5g lighter than a set of Roval Control World Cup wheels with 28.5mm-wide rims, and significantly lighter than Reserve 28|XC wheels with the same DT Swiss 180 hubs.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/NOBL-Ethos-SL-Quinton-4554.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"780\" src=\"\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201170%20780'%3E%3C\/svg%3E\" data-src=\"https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/NOBL-Ethos-SL-Quinton-4554-1170x780.jpg\" alt=\"Close-up of a mountain bike tire mounted on a rugged wheel, resting on a gravel and dirt surface. The tire features a prominent brand logo and exhibits a partially worn tread pattern, indicating use in off-road conditions.\" class=\"wp-image-714434 lazy\" data-srcset=\"https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/NOBL-Ethos-SL-Quinton-4554-1170x780.jpg 1170w, https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/NOBL-Ethos-SL-Quinton-4554-750x500.jpg 750w, https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/NOBL-Ethos-SL-Quinton-4554-375x250.jpg 375w, https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/NOBL-Ethos-SL-Quinton-4554-768x512.jpg 768w, https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/NOBL-Ethos-SL-Quinton-4554-1536x1024.jpg 1536w, https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/NOBL-Ethos-SL-Quinton-4554-2048x1365.jpg 2048w, https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/NOBL-Ethos-SL-Quinton-4554-600x400.jpg 600w\" data-sizes=\"auto, (max-width: 1170px) 100vw, 1170px\"><\/a><\/figure>\n<p>The Rovals cut weight by using just 20 spokes per wheel, while the NOBL Ethos SL180s feature a full 28 spokes, along with a wider 30mm internal rim width. <\/p>\n<div style=\"min-height: 250px;padding: auto;margin-bottom: 20px\" class=\"singl-cb77b26d3b62709717e9328806cbbd5c singl-content\" id=\"singl-cb77b26d3b62709717e9328806cbbd5c\"><\/div>\n<p><a href=\"https:\/\/noblwheels.com\/shop\/ethos-sl-180\/\">Priced at $2,499<\/a>, the NOBL Ethos SL180 wheels are not cheap. That\u2019s $300 more than the Reserve 28|XC wheels and $1,000 more than <a href=\"https:\/\/www.singletracks.com\/wp-json\/click\/track\/zDl26H\/\" rel=\"nofollow\">the Rovals<\/a>.<\/p>\n<p>NOBL wheels are hand-built in Bellingham, WA, and Cumberland, BC.<\/p>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/ethos-rim-profile-labelled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" data-id=\"714439\" src=\"\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20600'%3E%3C\/svg%3E\" data-src=\"https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/ethos-rim-profile-labelled.jpg\" alt='Cross-section of a composite material with labels indicating different components: \"Strike Zone,\" \"Flexible Bead Material,\" \"Bead Taper,\" and \"Carbon Rod.\" The image highlights the structural elements and design features of the material.' class=\"wp-image-714439 lazy\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/NOBL-Ethos-SL-Quinton-4634.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"780\" data-id=\"714436\" src=\"\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201170%20780'%3E%3C\/svg%3E\" data-src=\"https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/NOBL-Ethos-SL-Quinton-4634-1170x780.jpg\" alt='Close-up shot of a bicycle tire labeled \"Schwalbe Rick XC Pro - TLR Speedgrip 29x2.40,\" featuring visible tread patterns and a valve stem, set against a natural background of dirt and foliage.' class=\"wp-image-714436 lazy\" data-srcset=\"https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/NOBL-Ethos-SL-Quinton-4634-1170x780.jpg 1170w, https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/NOBL-Ethos-SL-Quinton-4634-750x500.jpg 750w, https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/NOBL-Ethos-SL-Quinton-4634-375x250.jpg 375w, https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/NOBL-Ethos-SL-Quinton-4634-768x512.jpg 768w, https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/NOBL-Ethos-SL-Quinton-4634-1536x1024.jpg 1536w, https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/NOBL-Ethos-SL-Quinton-4634-2048x1365.jpg 2048w, https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/03\/NOBL-Ethos-SL-Quinton-4634-600x400.jpg 600w\" data-sizes=\"auto, (max-width: 1170px) 100vw, 1170px\"><\/a><\/figure>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-updated-rims\">Updated rims<\/h3>\n<p>NOBL Ethos rims feature an updated design that\u2019s said to offer a more flexible ride feel that\u2019s also more durable than previous rims. Specific rims for XC, trail, and enduro are offered with dedicated front and rear designs. Front rims are lighter weight, while the rear rims are meant to be more durable.<\/p>\n<p>XC and trail rims are offered in 29\u2033 diameters only, and the enduro and HD wheelsets are available with 29\u2033 and 27.5\u2033 rim diameters.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-a-titanium-freehub\">A titanium freehub<\/h3>\n<p>While the ultra lightweight NOBL Ethos SL180 wheelset features DT Swiss hubs, the new Eros XC, trail, and enduro wheels in the Ethos line are available with NOBL Ti70 hubs. The hubs, developed in partnership with Berd and Erase Components, feature a titanium freehub and a 70-tooth ratchet for 5.14\u00b0 of engagement. Ti70 hubs are Boost-spaced (no <a href=\"https:\/\/www.singletracks.com\/mtb-gear\/boost-vs-superboost-mountain-bike-axle-spacing\/\">Super Boost<\/a>) and are available with a 6-bolt or Centerlock rotor interface. <\/p>\n<div style=\"min-height: 250px;padding: auto;margin-bottom: 20px\" class=\"singl-6a55936cb590486acfc2824ea0db453c singl-content\" id=\"singl-6a55936cb590486acfc2824ea0db453c\"><\/div>\n<p>NOBL Eros HD wheels, designed for gravity riding and e-bikes, come with an Erase, J-Bend, Titanium freehub, which is available in both Boost and Super Boost sizes.<\/p>\n<p>\u201cWhen a rider asks for the best wheelset we can possibly build, I want the answer to be simple: Ethos,\u201d NOBL founder Trevor Howard said in a press release. <\/p>\n<p>\t\t\t\t\t\t\t&lt;!&#8211;<\/p>\n<hr \/>\n<h4>Related articles<\/h4>\n<p>\t\t\t\t\t\t\t&#8211;&gt;<\/p>\n<div style=\"height: 30px\">\u00a0<\/div>\n<p>\t\t\t\tjQuery(function() {<br \/>\n\t\t\t\t\tpostpayloads._b167faa0bda44be1a592af8a55135740 = {&#8220;ids&#8221;:&#8221;711705,501333,706068,711118&#8243;,&#8221;posts_per_page&#8221;:null,&#8221;offset&#8221;:0,&#8221;style&#8221;:&#8221;4up&#8221;};<br \/>\n\t\t\t\t\tpostcounter._b167faa0bda44be1a592af8a55135740 = {start: 0, step: 0, end: 0};<br \/>\n\t\t\t\t});<\/p>\n<div class=\"row\" style=\"background: #fff\">\n<div class=\"col-xs-6 col-md-3 st_archive_4up\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.singletracks.com\/mtb-gear\/the-allied-fitz-is-a-sub-27lb-trail-bike-with-140mm-of-travel\/\"><img decoding=\"async\" class=\"lazy\" src=\"\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201%201'%3E%3C\/svg%3E\" data-src=\"https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/02\/ALLIED_FITZ_INSITU_Bentonville_NOVO7009-750x500.jpg\" alt><\/a><\/p>\n<div class=\"st_archive_tag\"><a href=\"https:\/\/www.singletracks.com\/gear\/mountain-bikes\/trail-bikes\/\">Trail Bikes<\/a><\/div>\n<div class=\"st_archive_title\"><a href=\"https:\/\/www.singletracks.com\/mtb-gear\/the-allied-fitz-is-a-sub-27lb-trail-bike-with-140mm-of-travel\/\">The Allied Fitz is a sub-27lb trail bike with 140mm of travel<\/a><\/div>\n<\/p><\/div>\n<div class=\"col-xs-6 col-md-3 st_archive_4up\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.singletracks.com\/mtb-gear\/9point8-fall-line-r-lightweight-mtb-dropper-review\/\"><img decoding=\"async\" class=\"lazy\" src=\"\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201%201'%3E%3C\/svg%3E\" data-src=\"https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2021\/01\/DSC8659-750x500.jpg\" alt=\"Close-up of a mountain bike frame and seat post, surrounded by grass and fallen leaves, with a tree trunk visible in the background. The bike features a black and brown color scheme, showcasing a dropper seat post and textured grips.\"><\/a><\/p>\n<div class=\"st_archive_tag\"><a href=\"https:\/\/www.singletracks.com\/gear\/components\/\">Components<\/a><\/div>\n<div class=\"st_archive_title\"><a href=\"https:\/\/www.singletracks.com\/mtb-gear\/9point8-fall-line-r-lightweight-mtb-dropper-review\/\">9point8 Fall Line R is Reportedly the Lightest MTB Dropper Post Available [Review]<\/a><\/div>\n<\/p><\/div>\n<div class=\"clearfix visible-xs\"><\/div>\n<div class=\"col-xs-6 col-md-3 st_archive_4up\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.singletracks.com\/mtb-gear\/pirelli-scorpion-xc-m-mountain-bike-tire-review-surprisingly-rugged-performance-for-xc-riding\/\"><img decoding=\"async\" class=\"lazy\" src=\"\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201%201'%3E%3C\/svg%3E\" data-src=\"https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2025\/11\/pirelli-scorpion-xc-tire-11-750x500.jpg\" alt=\"Close-up of a mountain bike tire featuring the tread pattern and branding of the Scorpion XC model. The tire shows signs of dirt, indicating recent use in outdoor conditions. In the background, a blurred natural setting with greenery suggests the tire is designed for trail riding.\"><\/a><\/p>\n<div class=\"st_archive_tag\"><a href=\"https:\/\/www.singletracks.com\/gear\/components\/mountain-bike-tires\/\">Tires<\/a><\/div>\n<div class=\"st_archive_title\"><a href=\"https:\/\/www.singletracks.com\/mtb-gear\/pirelli-scorpion-xc-m-mountain-bike-tire-review-surprisingly-rugged-performance-for-xc-riding\/\">Pirelli Scorpion XC M mountain bike tire review: Surprisingly rugged performance for XC riding<\/a><\/div>\n<\/p><\/div>\n<div class=\"col-xs-6 col-md-3 st_archive_4up\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.singletracks.com\/community\/drop-bar-mtbs-dominated-leadville-in-2025-they-year-theyre-banned\/\"><img decoding=\"async\" class=\"lazy\" src=\"\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201%201'%3E%3C\/svg%3E\" data-src=\"https:\/\/images.singletracks.com\/blog\/wp-content\/uploads\/2026\/01\/life-time-grand-prix-750x500.jpg\" alt=\"A panel discussion featuring three individuals seated at a table with branding from Mazda and Life Time. The participants include a man in a black cap (Lachlan Morton) and a man in a blue shirt speaking into a microphone, alongside a woman in a yellow and white outfit. In the foreground, the back of an audience member can be seen, focusing on the panelists. The backdrop displays promotional logos for Mazda and Life Time Grand Prix.\"><\/a><\/p>\n<div class=\"st_archive_tag\"><a href=\"https:\/\/www.singletracks.com\/community\/\">Community<\/a><\/div>\n<div class=\"st_archive_title\"><a href=\"https:\/\/www.singletracks.com\/community\/drop-bar-mtbs-dominated-leadville-in-2025-they-year-theyre-banned\/\">Drop bar MTBs dominated Leadville in 2025. This year, they&#8217;re banned.<\/a><\/div>\n<\/p><\/div>\n<div class=\"clearfix visible-xs\"><\/div>\n<\/div><\/div>\n<div class=\"clearfix\"><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>NOBL Ethos Ti70 hub, left. All photos: NOBL. NOBL is rolling out a whole slate of fresh mountain bike wheelsets designed for everything to XC to enduro. One wheelset in the new Ethos line, the Ethos SL180, is said to be the lightest, 30mm internal width cross-country production wheelset on the market. NOBL Ethos SL180 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,274],"class_list":["post-1806243","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-singletracks-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1806243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1806243"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1806243\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1806243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1806243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1806243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}