{"id":1803842,"date":"2026-03-03T12:39:00","date_gmt":"2026-03-03T09:39:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1803842"},"modified":"2026-03-03T12:39:00","modified_gmt":"2026-03-03T09:39:00","slug":"meryll-rogge-takes-marni-i-need-to-make-sure-i-dont-fuck-it-up","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1803842","title":{"rendered":"Meryll Rogge takes Marni: \u2018I need to make sure I don\u2019t fuck it up\u2019"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-302-1254-836\/azure\/dazed-prod\/1430\/9\/1439968.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/69800\/1\/meryll-rogge-interview-marni-aw25-fw26-milan-fashion-week-mfw-debut\" data-article-id=\"69800\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Marni AW26\" class=\"img\" height=\"2048\" src=\"https:\/\/images-prod.dazeddigital.com\/1280\/azure\/dazed-prod\/1430\/9\/1439968.jpg\" width=\"1365\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Photography Federica Fioravanti<\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-03-03T12:39:00+00:00\" class=\"timestamp\" title=\"03 March 2026\"><span class=\"month\">March<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"3\">3,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/aw26\">AW26<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/aw26\">AW26<\/a><\/div>\n<h1 class=\"title\"><span>Meryll Rogge takes Marni: \u2018I need to make sure I don\u2019t fuck <span class=\"nowrap\">it up\u2019<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>As the Belgian designer makes her debut at the beloved house, we speak to her about being one of the few female creative directors, and the pressure that comes <span class=\"nowrap\">with that<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-03-03T12:39:00+00:00\" class=\"timestamp\" title=\"03 March 2026\"><span class=\"month\">March<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"3\">3,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-03-03T12:39:00+00:00\" class=\"timestamp\" title=\"03 March 2026\"><span class=\"month\">March<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"3\">3,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/isobelvandyke\">Isobel Van Dyke<\/a><\/span><span class=\"contributor\" data-contributor-role=\"Photography\"><span class=\"contributor-role\">Photography<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/federicafioravanti\">Federica Fioravanti<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-35-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Marni AW26<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36783\/0\/marni-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Marni AW26\" class=\"img\" height=\"910\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-114-1365-910\/azure\/dazed-prod\/1430\/9\/1439979.jpg\" width=\"1365\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36783\/1\/marni-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Marni AW26\" class=\"img\" height=\"840\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-169-1260-840\/azure\/dazed-prod\/1430\/9\/1439962.jpg\" width=\"1260\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36783\/2\/marni-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Marni AW26\" class=\"img\" height=\"908\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-358-1362-908\/azure\/dazed-prod\/1430\/9\/1439976.jpg\" width=\"1362\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36783\/3\/marni-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Marni AW26\" class=\"img\" height=\"908\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-138-1362-908\/azure\/dazed-prod\/1430\/9\/1439965.jpg\" width=\"1362\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36783\/4\/marni-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Marni AW26\" class=\"img\" height=\"908\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-241-1362-908\/azure\/dazed-prod\/1430\/9\/1439970.jpg\" width=\"1362\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36783\/5\/marni-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Marni AW26\" class=\"img\" height=\"908\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-148-1362-908\/azure\/dazed-prod\/1430\/9\/1439975.jpg\" width=\"1362\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 35 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Meryll Rogge is done with manifesting. She manifested so hard in 2025 that she got everything she wanted, and now, her life has been turned upside down in the best possible way. In the space of three months, the Belgian creative director tripled her workload, taking on two new brands, as well as continuing to design for her own namesake label. One of them is the craft-focused knitwear brand B.B. Wallace, which she co-founded last September. The other has been expanding its pool of devoted followers for more than three decades, and today, exists as one of Milan\u2019s most treasured fashion houses: <\/span><a href=\"https:\/\/www.dazeddigital.com\/marni\"><span>Marni<\/span><\/a><span>.\u00a0<\/span><\/p>\n<p><span>Rogge herself was a Marni girl long before she grew into a Marni woman. The brand\u2019s playful confidence first caught her attention as a teenager, growing up in Ghent and getting lost in the pages of fashion magazines. She remembers picking out a green Marni skirt to wear to her older brother\u2019s wedding, and later, after landing a job in New York working as an assistant at Marc Jacobs, she used her first paycheck to buy herself a pair of platform Marni sandals.\u00a0<\/span><\/p>\n<p><span>It\u2019s a brand that has punctuated some of the most important chapters of her life, and last July, it was announced that Rogge would be taking over from Francesco Risso as the brand\u2019s new creative director. The designer, her husband and their two young children swiftly moved from Antwerp to Milan, where she presented her debut runway show on Thursday evening. Less than 24 hours later, I was granted a strict 15-minute window to fire off questions about the biggest show of Rogge\u2019s life so far. We meet over Zoom, and after several silent minutes of staring at myself, eventually her camera flashes on\u2026 the clock starts ticking.\u00a0<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"f23dc82f-99cc-480a-a443-b40200bd75be\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1365\/azure\/dazed-prod\/1430\/9\/1439992.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Marni AW26\" class=\"img\" height=\"2048\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/9\/1439992.jpg\" width=\"1365\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Marni AW26<\/span><span class=\"credit\">Photography Federica Fioravanti<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>\u201cYou always wish you had done things differently,\u201d she says, reflecting on the events of the day before. \u201cBut overall, I really wanted two things out of this first show: for people from [Marni\u2019s] first and second chapters to find themselves in the conversation. But at the same time, a desire for it to be surprising. There is a new vision happening, and it\u2019s not going to be the same. It\u2019s going to take us somewhere else.\u201d\u00a0<\/span><\/p>\n<p><span>Rogge\u2019s appointment marks the third chapter in Marni\u2019s design story. Founded in 1994 by Swiss designer Consuelo Castiglioni, it originally opened as a luxury fur brand before evolving into ready-to-wear by the late 1990s. By 2012, 60 per cent of the company had been acquired by Renzo Rosso\u2019s OTB Group (which owns <a href=\"https:\/\/www.dazeddigital.com\/diesel\">Diesel<\/a>, <a href=\"https:\/\/www.dazeddigital.com\/maison-margiela\">Margiela<\/a> and <a href=\"https:\/\/www.dazeddigital.com\/jil-sander\">Jil Sander<\/a>), and in 2016, Castiglioni left the brand. She was replaced by the <a href=\"https:\/\/www.dazeddigital.com\/prada\">Prada<\/a>-trained Italian designer, Francesco Risso, who remained creative director for nine years, until announcing his departure last summer. Rogge was confirmed the following month.\u00a0<\/span><\/p>\n<p><span>Like any designer headed to a new house, her first point of call was the archive. Sadly for us, Marni\u2019s early years aren\u2019t well documented \u2013 they don\u2019t exist online, but luckily for Rogge, the brand has access to a hard drive that stores its first-ever collections. \u201cI was surprised to see them,\u201d she says, but she was also surprised by what they looked like. \u201cIn the very first three [collections] the colour palette was brown, black, white and grey. You didn\u2019t have colour, you didn\u2019t have prints, none of the things that you associate with Marni now.\u201d<\/span><\/p>\n<blockquote>\n<p><span>\u201cMarni shaped my idea of fashion. This collection was made from my own personal memory\u201d\u00a0<\/span><\/p>\n<\/blockquote>\n<p><span>Though the brand today is known for its unapologetic colours and chunky patterns, its beginnings were entirely the opposite. According to Rogge, the first sign of any colour or pattern showed up at the same time, in 1995, with one very small, red floral print. \u201cThat became the building block of our first look \u2013 we wanted to honour it, but also move it along,\u201d she says. The opening look of Rogge\u2019s debut show featured a beige top, black skirt and white coat \u2013 the principal colours of Marni\u2019s earliest designs \u2013 styled with a cherry red belt, in homage to that first red print from 1995.\u00a0<\/span><\/p>\n<p><span>For any designer to come in and take the reins at a pre-existing fashion house is to tread the line between the old and the new. It\u2019s a balancing act of honouring the past and modernising it for the future. Rogge is well aware of this: \u201cI wanted to keep the essence and the spirit of Marni, but not be too literal,\u201d she explains. \u201cThere are some archival things that we took, certain prints that are a wink to the old guard Marni fans who will recognise them.\u201d More important to her, however, was paying tribute to her own personal relationship with the brand. \u201cI discovered Marni when I was a teenager, and I really followed it \u2013 it shaped my idea of fashion. This collection was made from my own personal memory of Marni.\u201d<\/span><\/p>\n<p><span>After the show, the online reaction was mostly very positive. Some people drew comparisons to <a href=\"https:\/\/www.dazeddigital.com\/dario-vitale\">Dario Vitale<\/a>\u2019s one and only collection for <a href=\"https:\/\/www.dazeddigital.com\/versace\">Versace<\/a>, others saw similarities to Prada. Regardless, Rogge does not care for comparisons or for online chatter. What she does care about is doing her job to the best of her ability, for the sake of all women in fashion.\u00a0<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"748e2107-2fbe-4c5c-8d01-b40200bfc707\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1760\/azure\/dazed-prod\/1430\/9\/1439993.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.57\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Meryll Rogge at Marni AW26\" class=\"img\" height=\"1120\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/9\/1439993.jpg\" width=\"1760\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Meryll Rogge at <span class=\"nowrap\">Marni AW26<\/span><\/span><span class=\"credit\">Courtesy of Marni<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>As one of so few female creative directors currently working in fashion, when she landed the job last year, women throughout the industry let out a collective cheer. \u201cThere is pressure of course, but I\u2019m not going to let myself be bothered by pressure,\u201d she says, \u201cand I\u2019m not going to let myself be pressured by all the debuts \u2013 like, who\u2019s better than the other. I\u2019m really not interested in that or whatever plays out online.\u201d<\/span><\/p>\n<p><span>\u201cBut, clearly, there are very, very few women who have a leading role at a house, so one thing I want to say is that I\u2019m so incredibly grateful to Mr Renzo and Stefano Rosso for having made that choice, because there are many people who don\u2019t do this [hire women]. What I do think is that I better be doing a good job at this, because I need to make sure I don\u2019t fuck it up for everyone else, you know?\u201d\u00a0<\/span><\/p>\n<p><span>The list of women designers that Rogge looks up to today includes <a href=\"https:\/\/www.dazeddigital.com\/martine-rose\">Martine Rose<\/a>, <a href=\"https:\/\/www.dazeddigital.com\/simone-rocha\">Simone Rocha<\/a>, <a href=\"https:\/\/www.dazeddigital.com\/phoebe-philo\">Phoebe Philo<\/a>, <a href=\"https:\/\/www.dazeddigital.com\/rei-kawakubo\">Rei Kawakubo<\/a>, Elsa Schiaparelli and Madame Gr\u00e8s \u2013 \u201cthere\u2019s not enough space in this article to list all the women who have done fantastic things,\u201d she says. As for the Marni woman that we have grown very fond of under both Castiglioni and Risso, she\u2019s still there, \u201cbut she\u2019s evolved \u2013 maybe she\u2019s the next generation,\u201d explains Rogge. \u201cShe\u2019s interested in more than just fashion. She\u2019s strong and put together and she doesn\u2019t care so much about what people think.\u201d\u00a0<\/span><\/p>\n<p><span>As the interview edges closer to that 15-minute cut-off, I\u2019m told I can ask one last question. Does she think she manifested this job? \u201cYes, I did,\u201d she responds without hesitation. I laugh, but she\u2019s deadly serious: \u201cI did, one hundred per cent. We have proof.\u201d But before she can reveal it, that\u2019s time.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! 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Ferragamo goes nautical for AW26<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69782\/1\/brit-awards-2026-red-carpet-best-dressed-olivia-dean-harry-styles-sombr\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Brit Awards 2026: The best dressed list\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-128-1796-1195\/azure\/dazed-prod\/1430\/9\/1439535.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Brit Awards 2026: The best dressed stars on the red carpet<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36768\/0\/moschino-aw26\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Moschino AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-243-1364-908\/azure\/dazed-prod\/1430\/9\/1439574.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Moschino turned its AW26 runway into a reality show<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69780\/1\/street-style-aw26-fw26-london-fashion-week-lfw\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"London Fashion Week AW26 street style\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-266-819-545\/azure\/dazed-prod\/1430\/9\/1439502.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Street style AW26: Maximalist dressing is alive and well in London<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69774\/1\/gucci-aw26-fw26-demna-gvasalia-debut-milan-fashion-week-mfw-fakemink-kate-moss\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> Gucci<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Gucci AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-60-1999-1330\/azure\/dazed-prod\/1430\/9\/1439441.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Gucci AW26: Everything you missed at Demna\u2019s blockbuster runway debut<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69776\/1\/mulberry-bayswater-has-still-got-it-00s-it-bag-supreme-coffin\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Kate Moss with a Mulberry Bayswater in 2004\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/63-278-2045-1360\/azure\/dazed-prod\/1430\/9\/1439375.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Still got it! The 00s Mulberry Bayswater bag is making a comeback<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69758\/1\/antonio-marras-aw26-milan-fashion-week\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> Antonio Marras<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Antonio Marras AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-234-2000-1330\/azure\/dazed-prod\/1430\/9\/1439083.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Antonio Marras wants us to stop and smell the roses for AW26<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69742\/1\/how-dazed-clubbers-are-styling-their-reebok-classics\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> Reebok <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"close-up\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-2-2317-1541\/azure\/dazed-prod\/1430\/8\/1438678.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">How Dazed Clubbers are styling their Reebok Classics<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69765\/1\/prada-aw26-fw26-milan-fashion-week-mfw-miuccia-raf-simons-bella-hadid\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Prada AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/321-83-1389-924\/azure\/dazed-prod\/1430\/9\/1439203.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Prada\u2019s frazzled Italian women stripped off multiple times<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-35-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Marni AW26<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36783\/0\/marni-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Marni AW26\" class=\"img\" height=\"910\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-114-1365-910\/azure\/dazed-prod\/1430\/9\/1439979.jpg\" width=\"1365\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36783\/1\/marni-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Marni AW26\" class=\"img\" height=\"840\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-169-1260-840\/azure\/dazed-prod\/1430\/9\/1439962.jpg\" width=\"1260\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36783\/2\/marni-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Marni AW26\" class=\"img\" height=\"908\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-358-1362-908\/azure\/dazed-prod\/1430\/9\/1439976.jpg\" width=\"1362\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36783\/3\/marni-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Marni AW26\" class=\"img\" height=\"908\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-138-1362-908\/azure\/dazed-prod\/1430\/9\/1439965.jpg\" width=\"1362\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36783\/4\/marni-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Marni AW26\" class=\"img\" height=\"908\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-241-1362-908\/azure\/dazed-prod\/1430\/9\/1439970.jpg\" width=\"1362\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36783\/5\/marni-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Marni AW26\" class=\"img\" height=\"908\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-148-1362-908\/azure\/dazed-prod\/1430\/9\/1439975.jpg\" width=\"1362\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 35 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Meryll Rogge is done with manifesting. She manifested so hard in 2025 that she got everything she wanted, and now, her life has been turned upside down in the best possible way. In the space of three months, the Belgian creative director tripled her workload, taking on two new brands, as well as continuing to design for her own namesake label. One of them is the craft-focused knitwear brand B.B. Wallace, which she co-founded last September. The other has been expanding its pool of devoted followers for more than three decades, and today, exists as one of Milan\u2019s most treasured fashion houses: <\/span><a href=\"https:\/\/www.dazeddigital.com\/marni\"><span>Marni<\/span><\/a><span>.\u00a0<\/span><\/p>\n<p><span>Rogge herself was a Marni girl long before she grew into a Marni woman. The brand\u2019s playful confidence first caught her attention as a teenager, growing up in Ghent and getting lost in the pages of fashion magazines. She remembers picking out a green Marni skirt to wear to her older brother\u2019s wedding, and later, after landing a job in New York working as an assistant at Marc Jacobs, she used her first paycheck to buy herself a pair of platform Marni sandals.\u00a0<\/span><\/p>\n<p><span>It\u2019s a brand that has punctuated some of the most important chapters of her life, and last July, it was announced that Rogge would be taking over from Francesco Risso as the brand\u2019s new creative director. The designer, her husband and their two young children swiftly moved from Antwerp to Milan, where she presented her debut runway show on Thursday evening. Less than 24 hours later, I was granted a strict 15-minute window to fire off questions about the biggest show of Rogge\u2019s life so far. We meet over Zoom, and after several silent minutes of staring at myself, eventually her camera flashes on\u2026 the clock starts ticking.\u00a0<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"f23dc82f-99cc-480a-a443-b40200bd75be\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1365\/azure\/dazed-prod\/1430\/9\/1439992.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Marni AW26\" class=\"img\" height=\"2048\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/9\/1439992.jpg\" width=\"1365\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Marni AW26<\/span><span class=\"credit\">Photography Federica Fioravanti<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>\u201cYou always wish you had done things differently,\u201d she says, reflecting on the events of the day before. \u201cBut overall, I really wanted two things out of this first show: for people from [Marni\u2019s] first and second chapters to find themselves in the conversation. But at the same time, a desire for it to be surprising. There is a new vision happening, and it\u2019s not going to be the same. It\u2019s going to take us somewhere else.\u201d\u00a0<\/span><\/p>\n<p><span>Rogge\u2019s appointment marks the third chapter in Marni\u2019s design story. Founded in 1994 by Swiss designer Consuelo Castiglioni, it originally opened as a luxury fur brand before evolving into ready-to-wear by the late 1990s. By 2012, 60 per cent of the company had been acquired by Renzo Rosso\u2019s OTB Group (which owns <a href=\"https:\/\/www.dazeddigital.com\/diesel\">Diesel<\/a>, <a href=\"https:\/\/www.dazeddigital.com\/maison-margiela\">Margiela<\/a> and <a href=\"https:\/\/www.dazeddigital.com\/jil-sander\">Jil Sander<\/a>), and in 2016, Castiglioni left the brand. She was replaced by the <a href=\"https:\/\/www.dazeddigital.com\/prada\">Prada<\/a>-trained Italian designer, Francesco Risso, who remained creative director for nine years, until announcing his departure last summer. Rogge was confirmed the following month.\u00a0<\/span><\/p>\n<p><span>Like any designer headed to a new house, her first point of call was the archive. Sadly for us, Marni\u2019s early years aren\u2019t well documented \u2013 they don\u2019t exist online, but luckily for Rogge, the brand has access to a hard drive that stores its first-ever collections. \u201cI was surprised to see them,\u201d she says, but she was also surprised by what they looked like. \u201cIn the very first three [collections] the colour palette was brown, black, white and grey. You didn\u2019t have colour, you didn\u2019t have prints, none of the things that you associate with Marni now.\u201d<\/span><\/p>\n<blockquote>\n<p><span>\u201cMarni shaped my idea of fashion. This collection was made from my own personal memory\u201d\u00a0<\/span><\/p>\n<\/blockquote>\n<p><span>Though the brand today is known for its unapologetic colours and chunky patterns, its beginnings were entirely the opposite. According to Rogge, the first sign of any colour or pattern showed up at the same time, in 1995, with one very small, red floral print. \u201cThat became the building block of our first look \u2013 we wanted to honour it, but also move it along,\u201d she says. The opening look of Rogge\u2019s debut show featured a beige top, black skirt and white coat \u2013 the principal colours of Marni\u2019s earliest designs \u2013 styled with a cherry red belt, in homage to that first red print from 1995.\u00a0<\/span><\/p>\n<p><span>For any designer to come in and take the reins at a pre-existing fashion house is to tread the line between the old and the new. It\u2019s a balancing act of honouring the past and modernising it for the future. Rogge is well aware of this: \u201cI wanted to keep the essence and the spirit of Marni, but not be too literal,\u201d she explains. \u201cThere are some archival things that we took, certain prints that are a wink to the old guard Marni fans who will recognise them.\u201d More important to her, however, was paying tribute to her own personal relationship with the brand. \u201cI discovered Marni when I was a teenager, and I really followed it \u2013 it shaped my idea of fashion. This collection was made from my own personal memory of Marni.\u201d<\/span><\/p>\n<p><span>After the show, the online reaction was mostly very positive. Some people drew comparisons to <a href=\"https:\/\/www.dazeddigital.com\/dario-vitale\">Dario Vitale<\/a>\u2019s one and only collection for <a href=\"https:\/\/www.dazeddigital.com\/versace\">Versace<\/a>, others saw similarities to Prada. Regardless, Rogge does not care for comparisons or for online chatter. What she does care about is doing her job to the best of her ability, for the sake of all women in fashion.\u00a0<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"748e2107-2fbe-4c5c-8d01-b40200bfc707\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1760\/azure\/dazed-prod\/1430\/9\/1439993.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.57\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Meryll Rogge at Marni AW26\" class=\"img\" height=\"1120\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/9\/1439993.jpg\" width=\"1760\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Meryll Rogge at <span class=\"nowrap\">Marni AW26<\/span><\/span><span class=\"credit\">Courtesy of Marni<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>As one of so few female creative directors currently working in fashion, when she landed the job last year, women throughout the industry let out a collective cheer. \u201cThere is pressure of course, but I\u2019m not going to let myself be bothered by pressure,\u201d she says, \u201cand I\u2019m not going to let myself be pressured by all the debuts \u2013 like, who\u2019s better than the other. I\u2019m really not interested in that or whatever plays out online.\u201d<\/span><\/p>\n<p><span>\u201cBut, clearly, there are very, very few women who have a leading role at a house, so one thing I want to say is that I\u2019m so incredibly grateful to Mr Renzo and Stefano Rosso for having made that choice, because there are many people who don\u2019t do this [hire women]. What I do think is that I better be doing a good job at this, because I need to make sure I don\u2019t fuck it up for everyone else, you know?\u201d\u00a0<\/span><\/p>\n<p><span>The list of women designers that Rogge looks up to today includes <a href=\"https:\/\/www.dazeddigital.com\/martine-rose\">Martine Rose<\/a>, <a href=\"https:\/\/www.dazeddigital.com\/simone-rocha\">Simone Rocha<\/a>, <a href=\"https:\/\/www.dazeddigital.com\/phoebe-philo\">Phoebe Philo<\/a>, <a href=\"https:\/\/www.dazeddigital.com\/rei-kawakubo\">Rei Kawakubo<\/a>, Elsa Schiaparelli and Madame Gr\u00e8s \u2013 \u201cthere\u2019s not enough space in this article to list all the women who have done fantastic things,\u201d she says. As for the Marni woman that we have grown very fond of under both Castiglioni and Risso, she\u2019s still there, \u201cbut she\u2019s evolved \u2013 maybe she\u2019s the next generation,\u201d explains Rogge. \u201cShe\u2019s interested in more than just fashion. She\u2019s strong and put together and she doesn\u2019t care so much about what people think.\u201d\u00a0<\/span><\/p>\n<p><span>As the interview edges closer to that 15-minute cut-off, I\u2019m told I can ask one last question. Does she think she manifested this job? \u201cYes, I did,\u201d she responds without hesitation. I laugh, but she\u2019s deadly serious: \u201cI did, one hundred per cent. We have proof.\u201d But before she can reveal it, that\u2019s time.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/69800\/1\/meryll-rogge-interview-marni-aw25-fw26-milan-fashion-week-mfw-debut&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-302-1254-836\/azure\/dazed-prod\/1430\/9\/1439968.jpg&#8221;] Photography Federica Fioravanti March\u00a0 3,\u00a0 2026 Fashion \/ AW26 Fashion \/ AW26 Meryll Rogge takes Marni: \u2018I need to make sure I don\u2019t fuck it up\u2019 As the Belgian designer makes her debut at the beloved house, we speak to her about being one of the few female creative directors, and the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1803842","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1803842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1803842"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1803842\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1803842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1803842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1803842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}