{"id":1800367,"date":"2026-02-27T23:00:00","date_gmt":"2026-02-27T20:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1800367"},"modified":"2026-02-27T23:00:00","modified_gmt":"2026-02-27T20:00:00","slug":"i-tested-23-new-beauty-launches-this-month-these-10-are-worth-buying","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1800367","title":{"rendered":"I Tested 23 New Beauty Launches This Month\u2014These 10 Are Worth Buying"},"content":{"rendered":"

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We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation.\n<\/p>\n

I Tested 23 New Beauty Launches This Month\u2014These 10 Are Worth Buying<\/h1>\n

From a tech-forward tool to a dark circle banisher.<\/p>\n

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By<\/span><\/p>\n
Alyssa Kaplan<\/p>\n
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\"Alyssa\"Alyssa<\/div>\n<\/div>\n
\nAlyssa Kaplan\n<\/div>\n
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    \nAlyssa Kaplan is an editor at Byrdie with more than six years of beauty industry experience. She tests makeup, skincare, and haircare products to curate round-ups of the best beauty items you can buy. Alyssa is passionate about helping readers upgrade their beauty routines and make smart purchasing decisions.\n<\/div>\n<\/div>\n
    \nByrdie’s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
    Published on February 27, 2026 06:00PM<\/div>\n<\/div>\n<\/div>\n
    Leave a Comment<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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    Byrdie<\/p>\n

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    Another month, another batch of brand-new beauty products flooding our feeds\u2014and another round of testing<\/u> a wide range of makeup, skincare, haircare, fragrance, and beauty tools. Some of it underwhelms me, some of it makes a good first impression but doesn\u2019t stand out enough to stick around permanently, and some items make a big enough splash to steal a recurring spot in my beauty routine (often knocking something else out of the ranks).\n<\/p>\n

    This month, I\u2019m giving you the inside scoop on what products I\u2019ve been testing and which of them I actually recommend buying\u2014because let\u2019s be honest, it\u2019s impossible to keep up or purchase them all<\/em> (even if you\u2019re a fellow beauty lover). From new foundations<\/u> and mascaras<\/u> to gourmand perfumes<\/u> and more lip balms<\/u> than I\u2019d like to admit, I tested nearly two dozen products launched this month. These are the 10 I firmly stand behind\u2014including one longtime industry staple that was reformulated, and is (shockingly) even better than before.\n<\/p>\n

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    Top Picks<\/h2>\n
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    Armani Beauty Luminous Silk at Sephora<\/span>$69<\/span><\/div>\n

    Jump to Review<\/span><\/div>\n

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    The 7 Virtues Strawberry Jam Eau de Parfum at Sephora<\/span>$94<\/span><\/div>\n

    Jump to Review<\/span><\/div>\n

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    ORA Method LED Gua Sha at Oramethod.com<\/span>$269<\/span><\/div>\n

    Jump to Review<\/span><\/div>\n

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    Prequel Barrier Therapy Rich Skin Protectant Cream at Prequelskin.com<\/span>$20<\/span><\/div>\n

    Jump to Review<\/span><\/div>\n

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    Summer Fridays Flushed Lip Stain 12HR Transfer-Proof Lip Tint at Sephora<\/span>$22<\/span><\/div>\n

    Jump to Review<\/span><\/div>\n

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    Unove Detangling Heat Protection Spray for Damaged Hair at Amazon<\/span>$31<\/span><\/div>\n

    Jump to Review<\/span><\/div>\n

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    Natasha Denona Mini Eye Sculpt Eyeshadow Palette in Cool at Sephora<\/span>$27<\/span><\/div>\n

    Jump to Review<\/span><\/div>\n

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    Charlotte Tilbury Airbrush Flawless Blur Concealer at Sephora<\/span>$36<\/span><\/div>\n

    Jump to Review<\/span><\/div>\n

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    Eadem Le Chouchou Lip Balm at Amazon<\/span>$24<\/span><\/div>\n

    Jump to Review<\/span><\/div>\n

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    Well People Expressionist Curling Mascara at Ulta<\/span>$20<\/span><\/div>\n

    Jump to Review<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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    Armani Beauty Luminous Silk<\/span><\/h3>\n<\/div>\n
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    \"Armani\"Armani<\/div>
    Credit: Sephora<\/span><\/figcaption><\/div>\n<\/div>\n
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    $69 at Sephora<\/span><\/span>$48 at Neiman Marcus<\/span><\/span>$69 at Giorgioarmanibeauty-usa.com<\/span><\/span><\/div>\n<\/div>\n<\/div>\n

    Armani\u2019s Luminous Silk Foundation has been beloved by makeup artists, celebrities, and Byrdie editors for years\u2014but it recently got a facelift (i.e., a reformulation). As a fan of the original formula, I was of the \u201cif it ain’t broke, don\u2019t fix it\u201d mentality. But it took only one application and wear to realize I like the new version even better. It\u2019s now more lightweight and skin like than ever before; it gives me the glowy (but not greasy), smooth, even-looking complexion of my dreams. Plus, it\u2019s buildable and wears beautifully with minimal fading, making it an excellent option for a wide range of skin types and makeup preferences.\n<\/p>\n

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    The 7 Virtues Strawberry Jam Eau de Parfum<\/span><\/h3>\n<\/div>\n
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    Credit: Sephora<\/span><\/figcaption><\/div>\n<\/div>\n
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    $94 at Sephora<\/span><\/span>$94 at The7virtues.com<\/span><\/span>$94 at Kohls.com<\/span><\/span><\/div>\n<\/div>\n<\/div>\n

    Gourmand perfumes (fragrances with bold food notes) have been dominating the fragrance space for some time, and while I know gourmand fatigue is setting in for some, I urge you not to pass up on this delicious fragrance from The 7 Virtues. It combines the sweet identity of the gourmand craze with the fruity element predicted to be the next big thing in perfume. Pistachio, strawberry, and vanilla marshmallow blend to create a sophisticated strawberry shortcake scent with a noticeable nuttiness that adds depth. It\u2019s among the most unique fragrances in my massive collection, and I think it\u2019s perfect for springtime around the corner.\n<\/p>\n<\/div>\n

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    ORA Method LED Gua Sha<\/span><\/h3>\n<\/div>\n
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    \"ORA\"ORA<\/div>
    Credit: ORA Method<\/span><\/figcaption><\/div>\n<\/div>\n
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    $269 at Oramethod.com<\/span><\/span><\/div>\n<\/div>\n<\/div>\n

    For a beauty tool to claim a recurring spot in my routine, it needs to be effective and simple to use\u2014this new LED gua sha is both. The tool itself is a classic gua sha shape (though it\u2019s a bit wider, which I find makes it comfortable to use), and it features LED infrared technology and a vibration feature. Think of this combination as a powerhouse depuffing trio. It helps reduce jaw tension and inflammation from fluid retention, and with continued use, smooths fine lines, boosts collagen, and improves skin elasticity. It\u2019s rechargeable and features a button that turns on the tool and starts a 10-minute session that automatically shuts off when you\u2019re finished. I\u2019ve been using it while drinking my morning coffee, and it\u2019s become a relaxing (and effective) part of my morning ritual.\n<\/p>\n

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    Prequel Barrier Therapy Rich Skin Protectant Cream<\/span><\/h3>\n<\/div>\n
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    \"Prequel\"Prequel<\/div>
    Credit: Prequel<\/span><\/figcaption><\/div>\n<\/div>\n
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    $20 at Prequelskin.com<\/span><\/span><\/div>\n<\/div>\n<\/div>\n

    This unusually cold winter in NYC has taken a toll on my skin, causing redness and severe dryness, which I\u2019m not used to with my combo\/oily skin type. During the mild seasons, I adore the original version of this skin protectant cream, but when I learned the brand was releasing a richer iteration a few weeks ago, it felt like an answered prayer. It\u2019s formulated with a soothing and deeply moisturizing blend of colloidal oatmeal, ceramides, and allantoin, and since trying it for the first time three weeks ago, I\u2019ve yet to go a day without it. It immediately quenches my parched skin without feeling greasy, and I appreciate that I can apply it generously to my face (and body) since it\u2019s only $20 for a whopping 10 ounces of product.\n<\/p>\n<\/div>\n

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    Summer Fridays Flushed Lip Stain 12HR Transfer-Proof Lip Tint<\/span><\/h3>\n<\/div>\n
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    \"Summer\"Summer<\/div>
    Credit: Sephora<\/span><\/figcaption><\/div>\n<\/div>\n
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    $22 at Sephora<\/span><\/span>$22 at Summerfridays.com<\/span><\/span>$22 at Kohls.com<\/span><\/span><\/div>\n<\/div>\n<\/div>\n

    If I could tattoo on lip liner and guarantee it would give me the naturally defined, full-looking lips of my dreams, I would. But the next best thing is a lip liner stain, which, to my delight, is a growing category in beauty. This liner stain from Summer Fridays comes as a marker that you can apply precisely or gently pat with your fingertips to soften any harsh lines. My favorite shades have been Almond and Mocha\u2014they offer neutral definition and layer seamlessly under lip balm or gloss. While I wish it lasted the full day, I get a good five to six hours of wear before I feel the need to reapply.\n<\/p>\n

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      \"Person\"Person<\/div>
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