{"id":1799266,"date":"2026-02-28T18:00:58","date_gmt":"2026-02-28T15:00:58","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1799266"},"modified":"2026-02-28T18:00:58","modified_gmt":"2026-02-28T15:00:58","slug":"emma-raducanus-sponsors-and-endorsements-after-huge-new-uniqlo-deal","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1799266","title":{"rendered":"Emma Raducanu&#8217;s sponsors and endorsements after huge new Uniqlo deal"},"content":{"rendered":"<article class=\"ps-article-content rounded-lg lg:mt-5 lg:border lg:border-card lg:bg-card lg:shadow-primary\">\n<header>\n<h1 class=\"py-4 text-xl font-normal text-title sm:text-2xl\">Emma Raducanu\u2019s sponsors and endorsements after huge new Uniqlo deal<\/h1>\n<div class=\"my-2 flex items-center justify-between\">\n<div class=\"flex items-center\">\n                        <a href=\"https:\/\/www.tennis365.com\/author\/sam-cooper\" class=\"text-sm font-normal !text-author\"><br \/>\n                            Sam Cooper                        <\/a><br \/>\n                        <time class=\"ml-3 text-sm font-normal text-info md:ml-4\" datetime=\"28 Feb 2026 6:00 PM\" data-ps-date=\"28 Feb 2026 6:00 PM\" data-ps-datetime=\"1772301658\"><br \/>\n                            28 Feb 2026 6:00 PM                        <\/time>\n                    <\/div>\n<div class=\"hidden justify-end space-x-4 text-xl sm:flex sm:!opacity-100\">\n                        <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.tennis365.com\/tennis-features\/emma-raducanus-sponsors-endorsements-huge-new-uniqlo-deal\" class=\"!text-info hover:!text-brand\" aria-label=\"Share to facebook\"><\/p>\n<p>                        <\/a><br \/>\n                        <a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.tennis365.com%2Ftennis-features%2Femma-raducanus-sponsors-endorsements-huge-new-uniqlo-deal\" class=\"!text-info hover:!text-brand\" aria-label=\"Share to twitter\"><\/p>\n<p>                        <\/a><br \/>\n                        <a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.tennis365.com%2Ftennis-features%2Femma-raducanus-sponsors-endorsements-huge-new-uniqlo-deal\" class=\"!text-info hover:!text-brand\" aria-label=\"Share to linkedin\"><\/p>\n<p>                        <\/a><br \/>\n                        <a class=\"!text-info hover:!text-brand\" target=\"_blank\" href=\"\/\/send\/?text=https%3A%2F%2Fwww.tennis365.com%2Ftennis-features%2Femma-raducanus-sponsors-endorsements-huge-new-uniqlo-deal\" aria-label=\"Share to whatsapp\"><\/p>\n<p>                        <\/a><br \/>\n                        <a class=\"!text-info hover:!text-brand\" target=\"_blank\" href=\"https:\/\/share.flipboard.com\/bookmarklet\/popout?v=2&amp;url=https%3A%2F%2Fwww.tennis365.com%2Ftennis-features%2Femma-raducanus-sponsors-endorsements-huge-new-uniqlo-deal\" aria-label=\"Share to flipboard\"><\/p>\n<p>                        <\/a>\n                    <\/div>\n<div class=\"sm:hidden flex items-center space-x-5\">\n                        <a class=\"!text-share-icon hover:!text-share-icon-active flex items-center justify-center\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/google.com\/preferences\/source?q=tennis365.com\" aria-label=\"Follow Tennis365 on Google Search\"><\/p>\n<p>                        <\/a><br \/>\n                        <button id=\"t365-article-share-btn\" class=\"mr-2 hidden h-6 w-6 appearance-none border-none !text-share-icon outline-none hover:!text-share-icon-active sm:hidden\" data-title=\"Emma Raducanu\u2019s sponsors and endorsements after huge new Uniqlo deal\"><\/p>\n<p>                        <\/button>\n                    <\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"-mx-3 sm:-mx-5 border-b border-page\"><\/div>\n<section>\n<div class=\"-mx-3 sm:-mx-5\">\n<figure class=\"aspect-h-9 aspect-w-16 relative\">\n                                        <img fetchpriority=\"high\" decoding=\"async\" width=\"1320\" height=\"742\" loading=\"eager\" class=\"w-full h-full object-cover object-center !my-0\" src=\"https:\/\/d2me2qg8dfiw8u.cloudfront.net\/content\/uploads\/2026\/02\/Emma-Raducanu-introduced-as-new-Uniqlo-ambassador-1320x742.jpg\" alt=\"Pictured: Emma Raducanu introduced as new Uniqlo ambassador\">                <\/figure><figcaption class=\"flex items-center space-x-3 border-b border-mobile-caption px-3 lg:border-caption\">\n<div><\/div>\n<div class=\"my-1.5 break-words !text-xs !text-content\">\n                                Raducanu introduced as new Uniqlo ambassador on social media                            <\/div>\n<\/figcaption><\/div>\n<div class=\"ciam-article-t365\">\n<p>Emma Raducanu has continued to show her marketability off court after she made a big-money switch from Nike to Uniqlo this week.<\/p>\n<p><a href=\"https:\/\/www.tennis365.com\/tennis-news\/what-emma-raducanu-had-to-say-about-her-new-sponsor-and-heres-how-much-she-will-earn\">In a deal that reportedly saw her salary grow from $100k to in the millions<\/a>, Raducanu has proven that on-court success is not the only way for a player to earn money in the modern game.<\/p>\n<p>Here are the brands the 23-year-old is currently working with:<\/p>\n<p><strong>Uniqlo<\/strong><\/p>\n<p>Raducanu\u2019s new deal with the Japanese brand sees her salary reportedly rise from $100k with Nike to $3.5m, a huge pay rise.<\/p>\n<p>That puts her in the top bracket of female players in terms of their kit supplier with Aryna Sabalenka said to be earning around $3m to $5m with Nike.<\/p>\n<p>Coco Gauff\u2019s deal with New Balance is suspected to be a lucrative one but an exact figure has not been reported.<\/p>\n<p><strong>Wild<\/strong><\/p>\n<p>Despite it being over four years since her 2021 US Open win, Raducanu\u2019s attracting power is still evident to see as she signed a new deal with personal care brand Wild back in September.<\/p>\n<p>She was named as the first global ambassador of the plastic-free brand but the specific amount of the deal has not been disclosed.<\/p>\n<p><strong>Evian<\/strong><\/p>\n<p>Raducanu has been a global brand ambassador for Evian since December 2021, just a few months on from her US Open success.<\/p>\n<p>In her role, she has appeared at events at Wimbledon and the US Open with Evian being the official water sponsor of those tournaments and in 2025, she featured in a campaign alongside Carlos Alcaraz.<\/p>\n<p><strong>Tiffany and Co.<\/strong><\/p>\n<p>The jewelry brand was one of the first to jump on Raducanu\u2019s newfound stardom after they named her a global ambassador in September 2021, the same month she won the title.<\/p>\n<p>It is a partnership that remains to this day and she has been seen wearing the jewellery while on court.<\/p>\n<p><strong>MORE RADUCANU NEWS ON T365<\/strong><\/p>\n<p><a href=\"https:\/\/www.tennis365.com\/tennis-news\/emma-raducanu-tim-henman-verdict-new-coach\"><strong>Tim Henman sends out a warning to Emma Raducanu as he makes \u2018overtaken\u2019 claim<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/www.tennis365.com\/tennis-news\/emma-raducanu-mark-petchey-same-ideas-renewed-partnership-backed\"><strong>Emma Raducanu and Mark Petchey \u2018have the same ideas\u2019 as renewed partnership backed by former star<\/strong><\/a><\/p>\n<p><strong>British Airways<\/strong><\/p>\n<p>As one of the most famous current British sports stars, it is unsurprising Raducanu has a British brand on her sponsorship portfolio.<\/p>\n<p>British Airways named her an ambassador in December 2021 and it is a deal worth reportedly millions of pounds to the 23-year-old.<\/p>\n<p><strong>HSBC<\/strong><\/p>\n<p>Another British brand on Raducanu\u2019s portfolio is HSBC with the bank having sponsored her since June 2022.<\/p>\n<p>It was not just a typical deal though as Raducanu had appeared on the HSBC Road to Wimbledon as a junior and the deal is framed as a way to promote opportunities and learning for young people.<\/p>\n<p>HSBC is also the official banking partner of Wimbledon.<\/p>\n<p>The deal was set to run for four years, and there has been no word yet on whether it will be extended.<\/p>\n<p><strong>Porsche<\/strong><\/p>\n<p>One of the funnier sponsors you\u2019d imagine is Porsche with Raducanu having signed to them in March 2022.<\/p>\n<p>It comes as part of the German car company\u2019s focus on tennis with Angelique Kerber also amongst their sponsored athletes.<\/p>\n<p>It is unclear currently whether Raducanu is still sponsored by Porsche as she no longer features prominently in their advertising campaigns.<\/p>\n<p><strong>Dior<\/strong><\/p>\n<p>Raducanu was signed to LVMH in October 2021 with a particular focus on Dior and she has since appeared at a number of runway events for the brand.<\/p>\n<p>This is another deal in which the status is not quite clear with no recent appearances from Raducanu at their events.<\/p>\n<p><strong>Possible future deal with Yonex<\/strong><\/p>\n<p>For much of her career, Raducanu was using Wilson Blade rackets but she was spotted using a Yonex in her pre-season preparation for 2026.<\/p>\n<p>Raducanu though was spotted using her Wilson again in a match which suggests she is sponsored by neither brand currently as using a competitor\u2019s would likely come with a fine.<\/p>\n<p><strong>READ NEXT: <a href=\"https:\/\/www.tennis365.com\/tennis-features\/wta-indian-wells-2026-ranking-points-prize-money-breakdown\">WTA Indian Wells 2026: Prize money and ranking points revealed as Sabalenka, Swiatek, Rybakina, Gauff star<\/a><\/strong><\/p>\n<\/div>\n<\/section>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Emma Raducanu\u2019s sponsors and endorsements after huge new Uniqlo deal Sam Cooper 28 Feb 2026 6:00 PM Raducanu introduced as new Uniqlo ambassador on social media Emma Raducanu has continued to show her marketability off court after she made a big-money switch from Nike to Uniqlo this week. In a deal that reportedly saw her [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,249],"class_list":["post-1799266","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-tennis365-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1799266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1799266"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1799266\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1799266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1799266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1799266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}