{"id":1797501,"date":"2026-02-27T18:37:00","date_gmt":"2026-02-27T15:37:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1797501"},"modified":"2026-02-27T18:37:00","modified_gmt":"2026-02-27T15:37:00","slug":"gucci-aw26-everything-you-missed-at-demnas-blockbuster-runway-debut","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1797501","title":{"rendered":"Gucci AW26: Everything you missed at Demna\u2019s blockbuster runway debut"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/158-120-1568-1045\/azure\/dazed-prod\/1430\/9\/1439440.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/69774\/1\/gucci-aw26-fw26-demna-gvasalia-debut-milan-fashion-week-mfw-fakemink-kate-moss\" data-article-id=\"69774\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/1280\/azure\/dazed-prod\/1430\/9\/1439440.jpg\" width=\"1999\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Photography Estrop via <span class=\"nowrap\">Getty Images<\/span><\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-02-27T18:37:00+00:00\" class=\"timestamp\" title=\"27 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"27\">27,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/what-went-down\">What Went Down<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/what-went-down\">What Went Down<\/a><\/div>\n<h1 class=\"title\"><span>Gucci AW26: Everything you missed at Demna\u2019s blockbuster <span class=\"nowrap\">runway debut<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>Featuring fakemink, Kate Moss, Nettspend, a 10-carat diamond thong and half the world\u2019s supermodels, Demna delivered an all-star spectacle at Milan <span class=\"nowrap\">Fashion Week<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-02-27T18:37:00+00:00\" class=\"timestamp\" title=\"27 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"27\">27,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-02-27T18:37:00+00:00\" class=\"timestamp\" title=\"27 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"27\">27,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/ElliotHoste\">Elliot Hoste<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-40-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Gucci AW26 \u2013 <span class=\"nowrap\">Part 1<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36761\/0\/gucci-aw26-part-1\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"525\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-74-788-525\/azure\/dazed-prod\/1430\/9\/1439345.jpg\" width=\"788\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36761\/1\/gucci-aw26-part-1\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"525\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-71-788-525\/azure\/dazed-prod\/1430\/9\/1439346.jpg\" width=\"788\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36761\/2\/gucci-aw26-part-1\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"525\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-77-788-525\/azure\/dazed-prod\/1430\/9\/1439347.jpg\" width=\"788\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36761\/3\/gucci-aw26-part-1\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"525\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-80-788-525\/azure\/dazed-prod\/1430\/9\/1439348.jpg\" width=\"788\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36761\/4\/gucci-aw26-part-1\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"525\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-71-788-525\/azure\/dazed-prod\/1430\/9\/1439349.jpg\" width=\"788\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36761\/5\/gucci-aw26-part-1\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"525\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-80-788-525\/azure\/dazed-prod\/1430\/9\/1439350.jpg\" width=\"788\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 40 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>As is the customary practice for any 21st-century brand, <\/span><a href=\"https:\/\/www.dazeddigital.com\/tag\/gucci\"><span>Gucci<\/span><\/a><span>\u2019s new era began with a social media wipe down. At the beginning of the week, the Italian house stripped its Instagram page bare, and then proceeded to populate it with a series of images, each captioned with the name of today\u2019s collection: <\/span><em><span>Primavera<\/span><\/em><span>. Much like Demna\u2019s frame of references, the teasers varied in tone. Some were archive images of Michelangelo\u2019s David, a pair of crumpled loafers, or a 60s Sophia Loren shopping in a Gucci store; others were AI generated images depicting a glamorous signora, a Guccified space satellite, and a pair of oil-slicked models. Though there was <\/span><a href=\"https:\/\/www.bbc.co.uk\/news\/articles\/cjwz6yzn5jqo\"><span>some backlash<\/span><\/a><span> to the AI, the brand ploughed on, posting more photographs of Diana Vreeland, The Birth of Venus, and Latto lounging with a (stuffed?) tiger.<\/span><\/p>\n<p><span>On the eve of the show, Demna followed up all the images with a long note explaining his brand new vision for the house. \u201cToday is the birthday of my vision for Gucci. A house that has lived many lives. A brand that has defined and redefined what luxury means and what fashion dares to become,\u201d he wrote. \u201cIt has become clear to me what my mission here really is. Above the product, Gucci is culture, it is a way of thinking and a way of being. Gucci needs to become a feeling. Gucci must become an adjective.\u201d<\/span><\/p>\n<p><span>Last year, the Georgian designer trawled through the Gucci archives in order to understand \u201cthe gucciness of Gucci\u201d, which he showed \u201cfragments of\u201d in SS26\u2019s <\/span><em><span>La Famiglia<\/span><\/em><span> collection, as well as <\/span><em><span>Gucci Generation<\/span><\/em><span>, the Pre-fall 2026 offering. So, while AW26 may not be Demna\u2019s <\/span><em><span>very first<\/span><\/em><span> outing for Gucci, think of those past two collections as an amuse-bouche for today\u2019s blockbuster main course. Filled with supermodels and stars, both on and off the catwalk, today\u2019s spectacle proved that Demna really does know how to put on a debut. Scroll down for everything that went down.<\/span><\/p>\n<\/div>\n<div class=\"dazed-gallery has-41-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Gucci AW26 \u2013 <span class=\"nowrap\">Part 2<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36762\/0\/gucci-aw26-part-2\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"525\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-80-788-525\/azure\/dazed-prod\/1430\/9\/1439390.jpg\" width=\"788\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36762\/1\/gucci-aw26-part-2\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"525\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-68-788-525\/azure\/dazed-prod\/1430\/9\/1439391.jpg\" width=\"788\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36762\/2\/gucci-aw26-part-2\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"525\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-77-788-525\/azure\/dazed-prod\/1430\/9\/1439392.jpg\" width=\"788\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36762\/3\/gucci-aw26-part-2\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"525\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-92-788-525\/azure\/dazed-prod\/1430\/9\/1439393.jpg\" width=\"788\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36762\/4\/gucci-aw26-part-2\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"525\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-77-788-525\/azure\/dazed-prod\/1430\/9\/1439394.jpg\" width=\"788\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36762\/5\/gucci-aw26-part-2\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"525\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-71-788-525\/azure\/dazed-prod\/1430\/9\/1439395.jpg\" width=\"788\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 41 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1><span>A FASHION MUSEUM<\/span><\/h1>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>If Demna\u2019s iconic <\/span><a href=\"https:\/\/www.dazeddigital.com\/balenciaga\"><span>Balenciaga<\/span><\/a><span> showspaces were anything to go by, his tenure at Gucci would be just as visually dramatic. For AW26, guests walked into a gargantuan oblong room, with god-like statues lining the huge walls, a space that felt part Roman temple, part museum exhibit.<\/span><\/p>\n<p><span>\u201cPresenting [the collection] in a monumental, museum-like space, surrounded by marble statuary, expresses how I view this incredible house,\u201d wrote Demna in show notes. \u201cMirroring my vision, it is soundtracked by a juxtaposition of five distinct genres curated by loki, shaped into a singular sound aesthetic.\u201d<\/span><\/p>\n<h1><span>DONATELLA SPOTTED IN GUCCI<\/span><\/h1>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>While Demna quite literally rolled out the red carpet for his <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/68726\/1\/gucci-ss26-demna-film-premiere-milan-fashion-week-mfw-alex-consani-demi-moore\"><span>SS26 movie premiere<\/span><\/a><span>, this season wasn\u2019t short of a superstar or two. Sitting on the front row at MFW was <\/span><a href=\"https:\/\/www.dazeddigital.com\/steve-lacy\"><span>Steve Lacy<\/span><\/a><span>, Romeo Beckham, <\/span><a href=\"https:\/\/www.dazeddigital.com\/paris-hilton\"><span>Paris Hilton<\/span><\/a><span>, Nicky Hilton, <\/span><a href=\"https:\/\/www.dazeddigital.com\/demi-moore\"><span>Demi Moore<\/span><\/a><span> (with her chihuahua Pilaf), <\/span><a href=\"https:\/\/www.dazeddigital.com\/rico-nasty\"><span>Rico Nasty<\/span><\/a><span>, Shawn Mendes, <\/span><a href=\"https:\/\/www.dazeddigital.com\/moses-sumney\"><span>Moses Sumney<\/span><\/a><span>, Lee Know, Alton Mason, <\/span><a href=\"https:\/\/www.dazeddigital.com\/kim-petras\"><span>Kim Petras<\/span><\/a><span>, <\/span><a href=\"https:\/\/www.dazeddigital.com\/nadia-lee-cohen\"><span>Nadia Lee Cohen<\/span><\/a><span> and EsDeeKid in his usual incognito drag. Joining them, however, were two very unexpected guests: former Gucci creative director <\/span><a href=\"https:\/\/www.dazeddigital.com\/alessandro-michele\"><span>Alessandro Michele<\/span><\/a><span>, and Versace family matriarch <\/span><a href=\"https:\/\/www.dazeddigital.com\/donatella-versace\"><span>Donatella Versace<\/span><\/a><span>. Though she may no longer be designing for the brand, we very rarely see Donatella in anything other than Versace, so to see her covered in the Gucci logo was probably the biggest surprise on the front row.<\/span><\/p>\n<h1><span>A SKINTIGHT SENSIBILITY<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"1d746e0f-02a6-42c5-ae73-b3fe010d00d6\" data-src=\"https:\/\/images-prod.dazeddigital.com\/788\/azure\/dazed-prod\/1430\/9\/1439361.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"1181\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/9\/1439361.jpg\" width=\"788\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Gucci AW26<\/span><span class=\"credit\">Courtesy of Gucci<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>\u201cThis collection establishes a new vocabulary of silhouettes, textures, and materials,\u201d wrote Demna in this season\u2019s notes. \u201cIt informs ideas of lightness, ease, comfort, and body-aware silhouettes\u2026 pieces cut as close as possible to the body, a quintessentially Gucci sensibility.\u201d With that in mind, British model Charlie Jones opened the show in a second skin white minidress, so tight it practically could\u2019ve been latex, while male models in muscle tees came after, followed by skinny leather jackets and bottoms with hip cut-outs that towed the line between legging and trouser. Overall, the collection had a strong 2000s vibe to it, with Demna clearly set on reviving the sexiest era of Gucci.<\/span><\/p>\n<h1><span>FOR THE GODS<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"6e1e9c00-332a-40b8-b81d-b3fe0119835c\" data-src=\"https:\/\/images-prod.dazeddigital.com\/788\/azure\/dazed-prod\/1430\/9\/1439417.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"1181\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/9\/1439417.jpg\" width=\"788\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Gucci AW26<\/span><span class=\"credit\">Courtesy of Gucci<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Since becoming Gucci creative director, Demna has fully immersed himself in classical European culture, and it seems to have rubbed off on today\u2019s collection. Statues like Michelangelo\u2019s David influenced the chiseled Adonis looks, where models wore muscle tees with built-in abs; a white gown worn by Vivian Wilson on the runway was based on Botticelli\u2019s Birth of Venus; while skater tees styled over one should looked like togas worn by Greek gods.<\/span><\/p>\n<h1><span>DID THE CATWALK OUTSHINE THE FROW?<\/span><\/h1>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>While the front row was packed out with famous faces, this wouldn\u2019t be a blockbuster debut without an all-star runway cast, too. Treading the boards for Demna this season were faces like <\/span><a href=\"https:\/\/www.dazeddigital.com\/amelia-gray\"><span>Amelia Gray<\/span><\/a><span>, <\/span><a href=\"https:\/\/www.dazeddigital.com\/alex-consani\"><span>Alex Consani<\/span><\/a><span>, Gabbriette and model-of-the-moment Charlie Jones, who were also joined by Vivian Wilson, <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/62046\/1\/vittoria-ceretti-dazed-spring-2024-cover\"><span>Vittoria Ceretti<\/span><\/a><span>, Liu Wen, <\/span><a href=\"https:\/\/www.dazeddigital.com\/mariacarla-boscono\"><span>Mariacarla Boscono<\/span><\/a><span> and <\/span><em><span>Eastenders<\/span><\/em><span> star Bobby Brazier. And if that wasn\u2019t enough, Karlie Kloss, Elsa Hosk and Emily Ratajkowski all made very rare runway appearances, joined by none other than <\/span><a href=\"https:\/\/www.dazeddigital.com\/kate-moss\"><span>Kate Moss<\/span><\/a><span> herself, who closed the catwalk in a glimmering backless gown and white gold Gucci logo thong, which had been bedazzled with 10-carat diamonds. We told you it was a blockbuster!<\/span><\/p>\n<h1><span>FAKEMINK AND NETTSPEND WORKED IT OUT ON THE RUNWAY<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"bdbdf10a-4042-4b7b-9e56-b3fe012abf4a\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/9\/1439438.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/9\/1439438.jpg\" width=\"2400\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">fakemink and Nettspend walking <span class=\"nowrap\">Gucci AW26<\/span><\/span><span class=\"credit\">Courtesy of Gucci<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>As well as half the world\u2019s supermodels, the <\/span><em><span>Primavera<\/span><\/em><span> catwalk also played host to rising UK Ug star <\/span><a href=\"https:\/\/www.dazeddigital.com\/tag\/fakemink\"><span>fakemink<\/span><\/a><span>, who stopped halfway down the runway to check his phone, as well as 18-year-old American rapper Nettspend. The two were embroiled in a bit of a beef at the end of 2025, and though the origins of the rift are not exactly clear to us, we\u2019re hoping they had a nice chat backstage and worked it out on the runway.<\/span><\/p>\n<p><em><span>Scroll through the galleries above for the entire AW26 collection<\/span><\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<footer class=\"article-footer\">\n<div class=\"wrapper\">\n<div class=\"article-series\">\n<h4 class=\"heading\">More on these topics<\/h4>\n<\/div>\n<div class=\"article-series\"><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/what-went-down\">What Went Down<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/aw26\">AW26<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/womenswear\">Womenswear<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/fashionweek\">Fashion Week<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/gucci\">Gucci<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/demna-gvasalia\">Demna Gvasalia<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/milan\">Milan<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/fashion-week\">fashion-week<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/mfw\">MFW<\/a><\/div>\n<\/div>\n<\/footer>\n<div class=\"grid\">\n<div class=\"lava-lamp\">\n<div class=\"lava-lamp-text-container\">\n<h3 class=\"lava-lamp-subheading\">Expand your creative community and connect with 15,000 creatives from around the world.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid section-header\">\n<div class=\"section-header__link\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69774\/1\/fashion\"><\/p>\n<h2 class=\"section-header__title\">READ MORE<\/h2>\n<p><\/a><\/div>\n<\/div>\n<div class=\"grid tag-article-list\">\n<div class=\"swiper swiper-latest\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69776\/1\/mulberry-bayswater-has-still-got-it-00s-it-bag-supreme-coffin\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Kate Moss with a Mulberry Bayswater in 2004\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/63-278-2045-1360\/azure\/dazed-prod\/1430\/9\/1439375.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Still got it! The 00s Mulberry Bayswater bag is making a comeback<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69758\/1\/antonio-marras-aw26-milan-fashion-week\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> Antonio Marras<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Antonio Marras AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-234-2000-1330\/azure\/dazed-prod\/1430\/9\/1439083.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Antonio Marras wants us to stop and smell the roses for AW26<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69562\/1\/reeboks-classics-garment-leather-new-karol-g\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> Reebok <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"SS26_T2-Classics_NYC_Photo-Library-024\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-2-2822-1877\/azure\/dazed-prod\/1430\/6\/1436935.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Your favourite Reeboks are getting a makeover<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69742\/1\/how-dazed-clubbers-are-styling-their-reebok-classics\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> Reebok <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"close-up\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-2-2317-1541\/azure\/dazed-prod\/1430\/8\/1438678.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">How Dazed Clubbers are styling their Reebok Classics<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69765\/1\/prada-aw26-fw26-milan-fashion-week-mfw-miuccia-raf-simons-bella-hadid\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Prada AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/321-83-1389-924\/azure\/dazed-prod\/1430\/9\/1439203.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Prada\u2019s frazzled Italian women stripped off multiple times<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69756\/1\/adidas-originals-superstar-samuel-l-jackson\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> adidas Originals<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"adidas Originals_ Superstar SS26 Campaign_Samuel L\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-522-2159-1436\/azure\/dazed-prod\/1430\/9\/1439047.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Samuel L Jackson is on a quest to find his Superstars<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69757\/1\/petra-fagerstrom-diary-of-debut-london-fashion-week-aw26-fw26-lfw-harry-lambert\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Petra Fagerstr&#246;m\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-754-1536-1022\/azure\/dazed-prod\/1430\/9\/1439183.JPG\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Diary of a debut: Inside Petra Fagerstr\u00f6m\u2019s London Fashion Week breakout<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69760\/1\/dazed-china-launch-2026-meta-media-group\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Dazed China launch\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-0-793-528\/azure\/dazed-prod\/1430\/9\/1439177.png\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Dazed China is launching in June 2026 \u2013 here\u2019s what you need to know<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69746\/1\/london-fashion-week-lfw-aw26-fw26-aaron-esh-chopova-lowena-simone-rocha\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"London Fashion Week AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/83-151-1063-707\/azure\/dazed-prod\/1430\/9\/1439129.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Here\u2019s everything you missed at London Fashion Week AW26<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36755\/0\/di-petsa-aw26\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Di Petsa AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/80-215-1181-786\/azure\/dazed-prod\/1430\/9\/1439160.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Medusa\u2019s Lover was the main attraction at Di Petsa AW26<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69752\/1\/fendi-aw26-fw26-maria-grazia-chiuri-milan-fashion-week-mfw\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Fendi AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/86-173-1914-1273\/azure\/dazed-prod\/1430\/9\/1439022.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">We Should All Be Fetishists: Unpacking Maria Grazia Chiuri\u2019s Fendi debut<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69720\/1\/four-names-to-know-from-fashion-hong-kongs-aw26-lfw-takeover-soho-angus-tsui\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">Fashion Hong Kong<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Angus Tsui\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-324-2000-1330\/azure\/dazed-prod\/1430\/8\/1438488.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">4 names to know from Fashion Hong Kong\u2019s AW26 LFW takeover<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-40-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Gucci AW26 \u2013 <span class=\"nowrap\">Part 1<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36761\/0\/gucci-aw26-part-1\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"525\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-74-788-525\/azure\/dazed-prod\/1430\/9\/1439345.jpg\" width=\"788\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36761\/1\/gucci-aw26-part-1\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"525\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-71-788-525\/azure\/dazed-prod\/1430\/9\/1439346.jpg\" width=\"788\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36761\/2\/gucci-aw26-part-1\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"525\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-77-788-525\/azure\/dazed-prod\/1430\/9\/1439347.jpg\" width=\"788\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36761\/3\/gucci-aw26-part-1\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"525\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-80-788-525\/azure\/dazed-prod\/1430\/9\/1439348.jpg\" width=\"788\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36761\/4\/gucci-aw26-part-1\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"525\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-71-788-525\/azure\/dazed-prod\/1430\/9\/1439349.jpg\" width=\"788\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36761\/5\/gucci-aw26-part-1\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"525\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-80-788-525\/azure\/dazed-prod\/1430\/9\/1439350.jpg\" width=\"788\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 40 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>As is the customary practice for any 21st-century brand, <\/span><a href=\"https:\/\/www.dazeddigital.com\/tag\/gucci\"><span>Gucci<\/span><\/a><span>\u2019s new era began with a social media wipe down. At the beginning of the week, the Italian house stripped its Instagram page bare, and then proceeded to populate it with a series of images, each captioned with the name of today\u2019s collection: <\/span><em><span>Primavera<\/span><\/em><span>. Much like Demna\u2019s frame of references, the teasers varied in tone. Some were archive images of Michelangelo\u2019s David, a pair of crumpled loafers, or a 60s Sophia Loren shopping in a Gucci store; others were AI generated images depicting a glamorous signora, a Guccified space satellite, and a pair of oil-slicked models. Though there was <\/span><a href=\"https:\/\/www.bbc.co.uk\/news\/articles\/cjwz6yzn5jqo\"><span>some backlash<\/span><\/a><span> to the AI, the brand ploughed on, posting more photographs of Diana Vreeland, The Birth of Venus, and Latto lounging with a (stuffed?) tiger.<\/span><\/p>\n<p><span>On the eve of the show, Demna followed up all the images with a long note explaining his brand new vision for the house. \u201cToday is the birthday of my vision for Gucci. A house that has lived many lives. A brand that has defined and redefined what luxury means and what fashion dares to become,\u201d he wrote. \u201cIt has become clear to me what my mission here really is. Above the product, Gucci is culture, it is a way of thinking and a way of being. Gucci needs to become a feeling. Gucci must become an adjective.\u201d<\/span><\/p>\n<p><span>Last year, the Georgian designer trawled through the Gucci archives in order to understand \u201cthe gucciness of Gucci\u201d, which he showed \u201cfragments of\u201d in SS26\u2019s <\/span><em><span>La Famiglia<\/span><\/em><span> collection, as well as <\/span><em><span>Gucci Generation<\/span><\/em><span>, the Pre-fall 2026 offering. So, while AW26 may not be Demna\u2019s <\/span><em><span>very first<\/span><\/em><span> outing for Gucci, think of those past two collections as an amuse-bouche for today\u2019s blockbuster main course. Filled with supermodels and stars, both on and off the catwalk, today\u2019s spectacle proved that Demna really does know how to put on a debut. Scroll down for everything that went down.<\/span><\/p>\n<\/div>\n<div class=\"dazed-gallery has-41-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Gucci AW26 \u2013 <span class=\"nowrap\">Part 2<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36762\/0\/gucci-aw26-part-2\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"525\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-80-788-525\/azure\/dazed-prod\/1430\/9\/1439390.jpg\" width=\"788\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36762\/1\/gucci-aw26-part-2\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"525\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-68-788-525\/azure\/dazed-prod\/1430\/9\/1439391.jpg\" width=\"788\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36762\/2\/gucci-aw26-part-2\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"525\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-77-788-525\/azure\/dazed-prod\/1430\/9\/1439392.jpg\" width=\"788\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36762\/3\/gucci-aw26-part-2\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"525\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-92-788-525\/azure\/dazed-prod\/1430\/9\/1439393.jpg\" width=\"788\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36762\/4\/gucci-aw26-part-2\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"525\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-77-788-525\/azure\/dazed-prod\/1430\/9\/1439394.jpg\" width=\"788\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36762\/5\/gucci-aw26-part-2\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"525\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-71-788-525\/azure\/dazed-prod\/1430\/9\/1439395.jpg\" width=\"788\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 41 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1><span>A FASHION MUSEUM<\/span><\/h1>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>If Demna\u2019s iconic <\/span><a href=\"https:\/\/www.dazeddigital.com\/balenciaga\"><span>Balenciaga<\/span><\/a><span> showspaces were anything to go by, his tenure at Gucci would be just as visually dramatic. For AW26, guests walked into a gargantuan oblong room, with god-like statues lining the huge walls, a space that felt part Roman temple, part museum exhibit.<\/span><\/p>\n<p><span>\u201cPresenting [the collection] in a monumental, museum-like space, surrounded by marble statuary, expresses how I view this incredible house,\u201d wrote Demna in show notes. \u201cMirroring my vision, it is soundtracked by a juxtaposition of five distinct genres curated by loki, shaped into a singular sound aesthetic.\u201d<\/span><\/p>\n<h1><span>DONATELLA SPOTTED IN GUCCI<\/span><\/h1>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>While Demna quite literally rolled out the red carpet for his <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/68726\/1\/gucci-ss26-demna-film-premiere-milan-fashion-week-mfw-alex-consani-demi-moore\"><span>SS26 movie premiere<\/span><\/a><span>, this season wasn\u2019t short of a superstar or two. Sitting on the front row at MFW was <\/span><a href=\"https:\/\/www.dazeddigital.com\/steve-lacy\"><span>Steve Lacy<\/span><\/a><span>, Romeo Beckham, <\/span><a href=\"https:\/\/www.dazeddigital.com\/paris-hilton\"><span>Paris Hilton<\/span><\/a><span>, Nicky Hilton, <\/span><a href=\"https:\/\/www.dazeddigital.com\/demi-moore\"><span>Demi Moore<\/span><\/a><span> (with her chihuahua Pilaf), <\/span><a href=\"https:\/\/www.dazeddigital.com\/rico-nasty\"><span>Rico Nasty<\/span><\/a><span>, Shawn Mendes, <\/span><a href=\"https:\/\/www.dazeddigital.com\/moses-sumney\"><span>Moses Sumney<\/span><\/a><span>, Lee Know, Alton Mason, <\/span><a href=\"https:\/\/www.dazeddigital.com\/kim-petras\"><span>Kim Petras<\/span><\/a><span>, <\/span><a href=\"https:\/\/www.dazeddigital.com\/nadia-lee-cohen\"><span>Nadia Lee Cohen<\/span><\/a><span> and EsDeeKid in his usual incognito drag. Joining them, however, were two very unexpected guests: former Gucci creative director <\/span><a href=\"https:\/\/www.dazeddigital.com\/alessandro-michele\"><span>Alessandro Michele<\/span><\/a><span>, and Versace family matriarch <\/span><a href=\"https:\/\/www.dazeddigital.com\/donatella-versace\"><span>Donatella Versace<\/span><\/a><span>. Though she may no longer be designing for the brand, we very rarely see Donatella in anything other than Versace, so to see her covered in the Gucci logo was probably the biggest surprise on the front row.<\/span><\/p>\n<h1><span>A SKINTIGHT SENSIBILITY<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"1d746e0f-02a6-42c5-ae73-b3fe010d00d6\" data-src=\"https:\/\/images-prod.dazeddigital.com\/788\/azure\/dazed-prod\/1430\/9\/1439361.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"1181\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/9\/1439361.jpg\" width=\"788\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Gucci AW26<\/span><span class=\"credit\">Courtesy of Gucci<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>\u201cThis collection establishes a new vocabulary of silhouettes, textures, and materials,\u201d wrote Demna in this season\u2019s notes. \u201cIt informs ideas of lightness, ease, comfort, and body-aware silhouettes\u2026 pieces cut as close as possible to the body, a quintessentially Gucci sensibility.\u201d With that in mind, British model Charlie Jones opened the show in a second skin white minidress, so tight it practically could\u2019ve been latex, while male models in muscle tees came after, followed by skinny leather jackets and bottoms with hip cut-outs that towed the line between legging and trouser. Overall, the collection had a strong 2000s vibe to it, with Demna clearly set on reviving the sexiest era of Gucci.<\/span><\/p>\n<h1><span>FOR THE GODS<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"6e1e9c00-332a-40b8-b81d-b3fe0119835c\" data-src=\"https:\/\/images-prod.dazeddigital.com\/788\/azure\/dazed-prod\/1430\/9\/1439417.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"1181\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/9\/1439417.jpg\" width=\"788\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Gucci AW26<\/span><span class=\"credit\">Courtesy of Gucci<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Since becoming Gucci creative director, Demna has fully immersed himself in classical European culture, and it seems to have rubbed off on today\u2019s collection. Statues like Michelangelo\u2019s David influenced the chiseled Adonis looks, where models wore muscle tees with built-in abs; a white gown worn by Vivian Wilson on the runway was based on Botticelli\u2019s Birth of Venus; while skater tees styled over one should looked like togas worn by Greek gods.<\/span><\/p>\n<h1><span>DID THE CATWALK OUTSHINE THE FROW?<\/span><\/h1>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>While the front row was packed out with famous faces, this wouldn\u2019t be a blockbuster debut without an all-star runway cast, too. Treading the boards for Demna this season were faces like <\/span><a href=\"https:\/\/www.dazeddigital.com\/amelia-gray\"><span>Amelia Gray<\/span><\/a><span>, <\/span><a href=\"https:\/\/www.dazeddigital.com\/alex-consani\"><span>Alex Consani<\/span><\/a><span>, Gabbriette and model-of-the-moment Charlie Jones, who were also joined by Vivian Wilson, <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/62046\/1\/vittoria-ceretti-dazed-spring-2024-cover\"><span>Vittoria Ceretti<\/span><\/a><span>, Liu Wen, <\/span><a href=\"https:\/\/www.dazeddigital.com\/mariacarla-boscono\"><span>Mariacarla Boscono<\/span><\/a><span> and <\/span><em><span>Eastenders<\/span><\/em><span> star Bobby Brazier. And if that wasn\u2019t enough, Karlie Kloss, Elsa Hosk and Emily Ratajkowski all made very rare runway appearances, joined by none other than <\/span><a href=\"https:\/\/www.dazeddigital.com\/kate-moss\"><span>Kate Moss<\/span><\/a><span> herself, who closed the catwalk in a glimmering backless gown and white gold Gucci logo thong, which had been bedazzled with 10-carat diamonds. We told you it was a blockbuster!<\/span><\/p>\n<h1><span>FAKEMINK AND NETTSPEND WORKED IT OUT ON THE RUNWAY<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"bdbdf10a-4042-4b7b-9e56-b3fe012abf4a\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/9\/1439438.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci AW26\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/9\/1439438.jpg\" width=\"2400\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">fakemink and Nettspend walking <span class=\"nowrap\">Gucci AW26<\/span><\/span><span class=\"credit\">Courtesy of Gucci<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>As well as half the world\u2019s supermodels, the <\/span><em><span>Primavera<\/span><\/em><span> catwalk also played host to rising UK Ug star <\/span><a href=\"https:\/\/www.dazeddigital.com\/tag\/fakemink\"><span>fakemink<\/span><\/a><span>, who stopped halfway down the runway to check his phone, as well as 18-year-old American rapper Nettspend. The two were embroiled in a bit of a beef at the end of 2025, and though the origins of the rift are not exactly clear to us, we\u2019re hoping they had a nice chat backstage and worked it out on the runway.<\/span><\/p>\n<p><em><span>Scroll through the galleries above for the entire AW26 collection<\/span><\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/69774\/1\/gucci-aw26-fw26-demna-gvasalia-debut-milan-fashion-week-mfw-fakemink-kate-moss&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/158-120-1568-1045\/azure\/dazed-prod\/1430\/9\/1439440.jpg&#8221;] Photography Estrop via Getty Images February\u00a0 27,\u00a0 2026 Fashion \/ What Went Down Fashion \/ What Went Down Gucci AW26: Everything you missed at Demna\u2019s blockbuster runway debut Featuring fakemink, Kate Moss, Nettspend, a 10-carat diamond thong and half the world\u2019s supermodels, Demna delivered an all-star spectacle at Milan Fashion Week February\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1797501","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1797501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1797501"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1797501\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1797501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1797501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1797501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}