{"id":1797144,"date":"2026-02-25T13:00:00","date_gmt":"2026-02-25T10:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1797144"},"modified":"2026-02-25T13:00:00","modified_gmt":"2026-02-25T10:00:00","slug":"passionfruit-perfumes-are-the-bright-juicy-cure-to-the-winter-blahs","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1797144","title":{"rendered":"Passionfruit Perfumes Are the Bright, Juicy Cure to the Winter Blahs"},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/www.byrdie.com\/thmb\/mH6fASBN8gQxVOXDRTpEPCJy4EM=\/1500×0\/filters:no_upscale():max_bytes(150000):strip_icc()\/Byr_PassionfruitPerfume_Social-33768b0ed86f46dca5af4e61f93e4181.jpg”]<\/p>\n

<\/p>\n
\n
\n
\n

If you click on links we provide, we may receive compensation.\n<\/p>\n

Passionfruit Perfumes Are the Bright, Juicy Cure to the Winter Blahs<\/h1>\n

Here are our favorites.<\/p>\n

\n
\n
\n
By<\/span><\/p>\n
Kara Nesvig<\/p>\n
\n
\n
\n
\"Kara\"Kara<\/div>\n<\/div>\n
\nKara Nesvig\n<\/div>\n
\n
    \n
  • <\/ul>\n<\/div>\n
    \nKara is a news writer for Byrdie. She got her start at the (dearly departed) xoVain as one of the site’s core contributors.and currently contributes to Teen Vogue, Brides, Allure, Apartment Therapy and PEOPLE.\n<\/div>\n<\/div>\n
    \nByrdie’s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
    Published on February 25, 2026 08:00AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
    \n
    \n
    \n
    \n
    \"Four\"Four<\/div>\n<\/div>
    <\/p>\n

    Courtesy of Brands \/ Getty Images \/ Byrdie<\/p>\n

    <\/span><\/figcaption><\/figure>\n

    \n
    \n

    Key Takeaways<\/p>\n

    \n
      \n
    • Passionfruit is one of the most popular new fragrance notes popping up this winter.<\/li>\n
    • Brands including Armani, Lore, and Nostos are centering the fruity note.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n

      If there\u2019s one flavor I crave above all else these days, it\u2019s passionfruit. It all started with Rhode\u2019s limited-edition passionfruit lip balm from a few summers ago, and the obsession has not abated. From Swedish Bon Bon sour candies and smoothies to Porn Star Martinis to perfume, passionfruit plays a major role in my culinary and <\/em>olfactory palette. You might even say I have a passion for passionfruit. (Sorry.)\n<\/p>\n

      But you know what? I’m not alone! Passionfruit has become the new hot fruit note in fragrance, following in the footsteps of prior trendy faves like cherry, strawberry, and pear. Passionfruit notes have popped up in tons of new releases lately, and they couldn\u2019t have better timing; the fruit’s cheerful burst of juicy, zingy freshness feels like a much-needed vacation from the winter blahs. One moment you\u2019re in the same black leggings and cashmere sweater you\u2019ve been wearing for a week, the next you\u2019re waking up in the tropics and watching a pastel pink and orange sunrise. Or at least pretending to, thanks to your perfume.\n<\/p>\n

      \n
      \n
      \"perfume\"perfume<\/div>\n<\/div>
      <\/p>\n

      @byrosiejane\/Instagram<\/p>\n

      <\/span><\/figcaption><\/figure>\n

      Ahead, learn more about why passionfruit feels so timely and what the fruit brings to a fragrance, whether it\u2019s a classic fruit-centric scent or something much more unique.\n<\/p>\n

      About the Fragrance Note <\/span><\/h2>\n

      Richard Saint-Ford, perfumer and founder of fragrance line Iggywoo, says that passionfruit is rarely used literally. \u201cYou\u2019re usually smelling an impression rather than the fruit itself, built from naturals and molecules that recreate its brightness, tang, and juiciness,\u201d he explains, noting that it\u2019s often used in top notes for lift or \u201cimmediate impact,\u201d though it can also be \u201cthreaded through\u201d a fragrance for a \u201cmodern and alive\u201d quality. (And when used badly, he says, scents can \u201ctip into smoothie territory.\u201d)\n<\/p>\n

      \u201cPassionfruit brings a sweet-acidic tropical profile that makes your mouth water and your brain light up,\u201d Saint-Ford shares. \u201cThere\u2019s a sharpness to it, with a fermented edge that keeps it from becoming too pretty or too light.\u201d\n<\/p>\n

      \n
      \n
      \"perfume\"perfume<\/div>\n<\/div>
      <\/p>\n

      @nostosworld\/Instagram<\/p>\n

      <\/span><\/figcaption><\/figure>\n

      Passionfruit \u201cloves contrast,\u201d says Saint-Ford. \u201cIt plays beautifully with creamy notes like coconut, vanilla, and sandalwood because they soften its sharp edges and turn acidity into something more sensual.\u201d It pairs nicely with \u201cpersonality\u201d florals like ylang ylang and jasmine, but Saint-Ford also enjoys a more unexpected combination. \u201cOud works because it introduces an animalic and grounded quality to counteract the brightness,\u201d the perfumer explains. \u201cThe fruit becomes less \u2018tropical cocktail\u2019 and more dangerous, almost bruised.\u201d Passionfruit is also a compelling match for resins, smoke, and musk. \u201cAnything that makes the fruit feel ripened or fermented, that\u2019s where it stops being what we know and starts telling a more fragrant story.\u201d\n<\/p>\n

      \n

      Related Stories<\/h2>\n
      \n
      Unicorn Horns, Kitten Fur, and Ballet Slippers\u2014Fragrance’s New Favorite Notes are Pure Fantasy<\/div>\n
      \n
      \"Various\"Various<\/div>\n<\/div>\n
      Is Fragrance the New Skincare?<\/div>\n
      \n
      \"fragrance\"fragrance<\/div>\n<\/div>\n<\/div>\n<\/div>\n

      The Best Passionfruit Perfumes <\/span><\/h2>\n

      Why not stay ahead of the curve and spritz yourself with fruity goodness before the rest of the perfume world catches on? Passionfruit scents really stand out in a sea of sweet gourmands and, while they’re a natural fit for warmer weather, sundresses, and swimwear, they’re surprising and unexpected alongside a winter outfit\u2014a fun fragrance juxtaposition, so to speak.\n<\/p>\n

      For an easy, everyday passionfruit, try By Rosie Jane\u2019s Matilda, a brand-new passionfruit scent that opens with an optimistic blast of bright passionfruit and keeps the happiness going with mid-notes of lime and meringue before calming down into a golden musk base. Instant escapism! Another fruity-heavy interpretation is Brandt’s Guava Sorbet, which leads with guava but features a sugary passionfruit note too.\n<\/p>\n

      \n
      \n
      \n
      \n
      By Rosie Jane Matilda Eau de Parfum<\/span><\/div>\n<\/div>\n
      \n
      \"clear\"clear<\/div>\n<\/div>\n
      \n
      $86 at Sephora<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
      \n
      \n
      Brandt Guava Sorbet<\/span><\/div>\n<\/div>\n
      \n
      \"pink\"pink<\/div>\n<\/div>\n
      \n
      View on Luckyscent.com<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
      \n
      \n
      Nostos Teen<\/span><\/div>\n<\/div>\n
      \n
      \"minimal\"minimal<\/div>\n<\/div>\n
      \n
      View on Nostosworld.com<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
      \n
      \n
      Armani Beauty Power of You Eau de Parfum<\/span><\/div>\n<\/div>\n
      \n
      \"pink\"pink<\/div>\n<\/div>\n
      \n
      View on Giorgioarmanibeauty-usa.com<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
      \n
      \n
      Lore Disfruta Eau de Parfum<\/span><\/div>\n<\/div>\n
      \n
      \"orange\"orange<\/div>\n<\/div>\n
      \n
      $92 at Sephora<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
      \n
      \n
      Sol de Janeiro Rosa Charmosa Dewy Body Cream<\/span><\/div>\n<\/div>\n
      \n
      \"Sol\"Sol<\/div>\n<\/div>\n
      \n
      $48 at Sephora<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

      Nostos, a new fragrance brand that made its debut this year, launched with a small curation of scents including Teen, an ode to Y2K mall scents. To my nose, it\u2019s like if Victoria\u2019s Secret Love Spell was built around passionfruit and blood orange notes versus apple and peach; here, the fruit adds a crisp, shampoo-y quality to the joyful, youthful scent, like the popular girl stalking through the hallways of your high school. Armani\u2019s forthcoming Power of You, with a campaign starring Kendall Jenner, is a passionfruit and vanilla-centric scent.\n<\/p>\n

      If you\u2019re looking for something less straightforward and a little weird, Lore\u2019s Disfruta is a woody-fruity mashup of juicy passionfruit and mezcal, which adds a smoky edge to the ripe fruit notes for a complex, compelling interpretation of the tropical fruit.\n<\/p>\n

      How to Wear Passionfruit Perfume <\/span><\/h2>\n

      The joy of perfume is all about experimentation and play, and it’s honestly never been easier to play DIY perfumer and layer your own custom passionfruit scent. Start with a thick body moisturizer, like Sol de Janeiro\u2019s Rosa Charmosa Dewy Cream, which features the brand\u2019s Cheirosa 91 scent\u2014a flirty blend of rose and passionfruit. For something deeper and more luxurious, Noteworthy\u2019s body butter in n.057 Sweet Embrace is a gourmand-y twist on the fruit with notes of vanilla and tonka bean. Then, add your favorite passionfruit perfume on top for a mix that lingers and lasts.\n<\/p>\n

      And your passionfruit obsession, like mine, has taken over your life, you can even scent your home with the fizzy, sparkling deliciousness. Voluspa\u2019s N\u0101pali Passion Fruit candle is a sunlit mix of passionfruit, guava, coconut milk, and vanilla\u2014fresh and fruity with a sweet smoothness that doesn\u2019t feel sticky or cloying. It seriously cheers up every room, which is the magic of passionfruit in both your diet and your beauty routine.\n<\/p>\n

      \u201cPassionfruit is vivid, emotional\u2026 it hits the nervous system pleasure centers at speed, which is the instant satisfaction we all crave these days,\u201d Saint-Ford says. \u201cPassionfruit feels indulgent, sun-warmed, slightly messy, like pleasure without apology.\u201d\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n

      \n
      \n
      Read more:<\/div>\n
        \n
      • Fragrance<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n
        \n

        Related Stories<\/h2>\n
          \n
        • \n
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          \"Carolyn\"Carolyn<\/div>\n<\/div>\n<\/div>\n
          12 Minimal ’90s Perfumes With Major Carolyn Bessette Kennedy Energy<\/span><\/span><\/div>\n<\/li>\n
        • \n
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          \"model\"model<\/div>\n<\/div>\n<\/div>\n
          How Valentino\u2019s Perfumers Bottled \u201cSensual Melancholy\u201d for the Newest Born in Roma<\/span><\/span><\/div>\n<\/li>\n
        • \n
          \n
          \n
          \"Fornasetti\"Fornasetti<\/div>\n<\/div>\n<\/div>\n
          8 Italian Perfumes That Embody La Dolce Vita in Fragrance Form<\/span><\/span><\/div>\n<\/li>\n
        • \n
          \n
          \n
          \"YSL\"YSL<\/div>\n<\/div>\n<\/div>\n
          Raspberry Fragrances Are All Grown Up: 9 Trending Takes on the Fruity Note<\/span><\/span><\/div>\n<\/li>\n
        • \n
          \n
          \n
          \"A\"A<\/div>\n<\/div>\n<\/div>\n
          Perfume Has Never Been More Popular. So, What\u2019s Next?<\/span><\/span><\/div>\n<\/li>\n
        • \n
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          \n
          \"Bridgerton\"Bridgerton<\/div>\n<\/div>\n<\/div>\n
          The Definitive Guide To Smelling Like a Bridgerton<\/span><\/span><\/div>\n<\/li>\n
        • \n
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          \"Two\"Two<\/div>\n<\/div>\n<\/div>\n
          The Signs Your Perfume Has Expired, According to Fragrance Experts<\/span><\/span><\/div>\n<\/li>\n
        • \n
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          \"A\"A<\/div>\n<\/div>\n<\/div>\n
          12 On-the-Rise Fragrance Brands to Add to Your Perfume Collection<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n
            \n
          • \n
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            \"A\"A<\/div>\n<\/div>\n<\/div>\n
            Move Over, Sephora Tweens\u2014the Smellmaxxers Have Entered the Chat<\/span><\/span><\/div>\n<\/li>\n
          • \n
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            \n
            \"A\"A<\/div>\n<\/div>\n<\/div>\n
            Want To Smell Like You\u2019re Good at Makeup? e.l.f. Made a Fragrance for That<\/span><\/span><\/div>\n<\/li>\n
          • \n
            \n
            \n
            \"Perfume\"Perfume<\/div>\n<\/div>\n<\/div>\n
            Enough of the Gourmands <\/span><\/span><\/div>\n<\/li>\n
          • \n
            \n
            \n
            \"Assorted\"Assorted<\/div>\n<\/div>\n<\/div>\n
            Body Mist vs. Perfume: Fragrance Experts Break Down the Difference<\/span><\/span><\/div>\n<\/li>\n
          • \n
            \n
            \n
            \"Carolyn\"Carolyn<\/div>\n<\/div>\n<\/div>\n
            10 Carolyn Bessette Kennedy-Coded Perfumes for the ’90s Minimalist<\/span><\/span><\/div>\n<\/li>\n
          • \n
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            \n
            \"An\"An<\/div>\n<\/div>\n<\/div>\n
            Tasting Notes: 9 Holiday Cocktail and Fragrance Pairings for the Festive Season<\/span><\/span><\/div>\n<\/li>\n
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            \"Taylor\"Taylor<\/div>\n<\/div>\n<\/div>\n
            This Is What Every \u2018The Life of a Showgirl\u2019 Song Smells Like, According to a Songwriter<\/span><\/span><\/div>\n<\/li>\n
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            \"Rachel\"Rachel<\/div>\n<\/div>\n<\/div>\n
            Fall\u2019s Biggest Fragrances Will Make You Miss the Mall<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n

            <\/main><\/p>\n

            \n
            \n
            \n

            If you click on links we provide, we may receive compensation.\n<\/p>\n

            Passionfruit Perfumes Are the Bright, Juicy Cure to the Winter Blahs<\/h1>\n

            Here are our favorites.<\/p>\n

            \n
            \n
            \n
            By<\/span><\/p>\n
            Kara Nesvig<\/p>\n
            \n
            \n
            \n
            \"Kara\"Kara<\/div>\n<\/div>\n
            \nKara Nesvig\n<\/div>\n
            \n
              \n
            • <\/ul>\n<\/div>\n
              \nKara is a news writer for Byrdie. She got her start at the (dearly departed) xoVain as one of the site’s core contributors.and currently contributes to Teen Vogue, Brides, Allure, Apartment Therapy and PEOPLE.\n<\/div>\n<\/div>\n
              \nByrdie’s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
              Published on February 25, 2026 08:00AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
              \n
              \n
              \n
              \n
              \"Four\"Four<\/div>\n<\/div>
              <\/p>\n

              Courtesy of Brands \/ Getty Images \/ Byrdie<\/p>\n

              <\/span><\/figcaption><\/figure>\n

              \n
              \n

              Key Takeaways<\/p>\n

              \n
                \n
              • Passionfruit is one of the most popular new fragrance notes popping up this winter.<\/li>\n
              • Brands including Armani, Lore, and Nostos are centering the fruity note.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n

                If there\u2019s one flavor I crave above all else these days, it\u2019s passionfruit. It all started with Rhode\u2019s limited-edition passionfruit lip balm from a few summers ago, and the obsession has not abated. From Swedish Bon Bon sour candies and smoothies to Porn Star Martinis to perfume, passionfruit plays a major role in my culinary and <\/em>olfactory palette. You might even say I have a passion for passionfruit. (Sorry.)\n<\/p>\n

                But you know what? I’m not alone! Passionfruit has become the new hot fruit note in fragrance, following in the footsteps of prior trendy faves like cherry, strawberry, and pear. Passionfruit notes have popped up in tons of new releases lately, and they couldn\u2019t have better timing; the fruit’s cheerful burst of juicy, zingy freshness feels like a much-needed vacation from the winter blahs. One moment you\u2019re in the same black leggings and cashmere sweater you\u2019ve been wearing for a week, the next you\u2019re waking up in the tropics and watching a pastel pink and orange sunrise. Or at least pretending to, thanks to your perfume.\n<\/p>\n

                \n
                \n
                \"perfume\"perfume<\/div>\n<\/div>
                <\/p>\n

                @byrosiejane\/Instagram<\/p>\n

                <\/span><\/figcaption><\/figure>\n

                Ahead, learn more about why passionfruit feels so timely and what the fruit brings to a fragrance, whether it\u2019s a classic fruit-centric scent or something much more unique.\n<\/p>\n

                About the Fragrance Note <\/span><\/h2>\n

                Richard Saint-Ford, perfumer and founder of fragrance line Iggywoo, says that passionfruit is rarely used literally. \u201cYou\u2019re usually smelling an impression rather than the fruit itself, built from naturals and molecules that recreate its brightness, tang, and juiciness,\u201d he explains, noting that it\u2019s often used in top notes for lift or \u201cimmediate impact,\u201d though it can also be \u201cthreaded through\u201d a fragrance for a \u201cmodern and alive\u201d quality. (And when used badly, he says, scents can \u201ctip into smoothie territory.\u201d)\n<\/p>\n

                \u201cPassionfruit brings a sweet-acidic tropical profile that makes your mouth water and your brain light up,\u201d Saint-Ford shares. \u201cThere\u2019s a sharpness to it, with a fermented edge that keeps it from becoming too pretty or too light.\u201d\n<\/p>\n

                \n
                \n
                \"perfume\"perfume<\/div>\n<\/div>
                <\/p>\n

                @nostosworld\/Instagram<\/p>\n

                <\/span><\/figcaption><\/figure>\n

                Passionfruit \u201cloves contrast,\u201d says Saint-Ford. \u201cIt plays beautifully with creamy notes like coconut, vanilla, and sandalwood because they soften its sharp edges and turn acidity into something more sensual.\u201d It pairs nicely with \u201cpersonality\u201d florals like ylang ylang and jasmine, but Saint-Ford also enjoys a more unexpected combination. \u201cOud works because it introduces an animalic and grounded quality to counteract the brightness,\u201d the perfumer explains. \u201cThe fruit becomes less \u2018tropical cocktail\u2019 and more dangerous, almost bruised.\u201d Passionfruit is also a compelling match for resins, smoke, and musk. \u201cAnything that makes the fruit feel ripened or fermented, that\u2019s where it stops being what we know and starts telling a more fragrant story.\u201d\n<\/p>\n

                \n

                Related Stories<\/h2>\n
                \n
                Unicorn Horns, Kitten Fur, and Ballet Slippers\u2014Fragrance’s New Favorite Notes are Pure Fantasy<\/div>\n
                \n
                \"Various\"Various<\/div>\n<\/div>\n
                Is Fragrance the New Skincare?<\/div>\n
                \n
                \"fragrance\"fragrance<\/div>\n<\/div>\n<\/div>\n<\/div>\n

                The Best Passionfruit Perfumes <\/span><\/h2>\n

                Why not stay ahead of the curve and spritz yourself with fruity goodness before the rest of the perfume world catches on? Passionfruit scents really stand out in a sea of sweet gourmands and, while they’re a natural fit for warmer weather, sundresses, and swimwear, they’re surprising and unexpected alongside a winter outfit\u2014a fun fragrance juxtaposition, so to speak.\n<\/p>\n

                For an easy, everyday passionfruit, try By Rosie Jane\u2019s Matilda, a brand-new passionfruit scent that opens with an optimistic blast of bright passionfruit and keeps the happiness going with mid-notes of lime and meringue before calming down into a golden musk base. Instant escapism! Another fruity-heavy interpretation is Brandt’s Guava Sorbet, which leads with guava but features a sugary passionfruit note too.\n<\/p>\n

                \n
                \n
                \n
                \n
                By Rosie Jane Matilda Eau de Parfum<\/span><\/div>\n<\/div>\n
                \n
                \"clear\"clear<\/div>\n<\/div>\n
                \n
                $86 at Sephora<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
                \n
                \n
                Brandt Guava Sorbet<\/span><\/div>\n<\/div>\n
                \n
                \"pink\"pink<\/div>\n<\/div>\n
                \n
                View on Luckyscent.com<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
                \n
                \n
                Nostos Teen<\/span><\/div>\n<\/div>\n
                \n
                \"minimal\"minimal<\/div>\n<\/div>\n
                \n
                View on Nostosworld.com<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
                \n
                \n
                Armani Beauty Power of You Eau de Parfum<\/span><\/div>\n<\/div>\n
                \n
                \"pink\"pink<\/div>\n<\/div>\n
                \n
                View on Giorgioarmanibeauty-usa.com<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
                \n
                \n
                Lore Disfruta Eau de Parfum<\/span><\/div>\n<\/div>\n
                \n
                \"orange\"orange<\/div>\n<\/div>\n
                \n
                $92 at Sephora<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
                \n
                \n
                Sol de Janeiro Rosa Charmosa Dewy Body Cream<\/span><\/div>\n<\/div>\n
                \n
                \"Sol\"Sol<\/div>\n<\/div>\n
                \n
                $48 at Sephora<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

                Nostos, a new fragrance brand that made its debut this year, launched with a small curation of scents including Teen, an ode to Y2K mall scents. To my nose, it\u2019s like if Victoria\u2019s Secret Love Spell was built around passionfruit and blood orange notes versus apple and peach; here, the fruit adds a crisp, shampoo-y quality to the joyful, youthful scent, like the popular girl stalking through the hallways of your high school. Armani\u2019s forthcoming Power of You, with a campaign starring Kendall Jenner, is a passionfruit and vanilla-centric scent.\n<\/p>\n

                If you\u2019re looking for something less straightforward and a little weird, Lore\u2019s Disfruta is a woody-fruity mashup of juicy passionfruit and mezcal, which adds a smoky edge to the ripe fruit notes for a complex, compelling interpretation of the tropical fruit.\n<\/p>\n

                How to Wear Passionfruit Perfume <\/span><\/h2>\n

                The joy of perfume is all about experimentation and play, and it’s honestly never been easier to play DIY perfumer and layer your own custom passionfruit scent. Start with a thick body moisturizer, like Sol de Janeiro\u2019s Rosa Charmosa Dewy Cream, which features the brand\u2019s Cheirosa 91 scent\u2014a flirty blend of rose and passionfruit. For something deeper and more luxurious, Noteworthy\u2019s body butter in n.057 Sweet Embrace is a gourmand-y twist on the fruit with notes of vanilla and tonka bean. Then, add your favorite passionfruit perfume on top for a mix that lingers and lasts.\n<\/p>\n

                And your passionfruit obsession, like mine, has taken over your life, you can even scent your home with the fizzy, sparkling deliciousness. Voluspa\u2019s N\u0101pali Passion Fruit candle is a sunlit mix of passionfruit, guava, coconut milk, and vanilla\u2014fresh and fruity with a sweet smoothness that doesn\u2019t feel sticky or cloying. It seriously cheers up every room, which is the magic of passionfruit in both your diet and your beauty routine.\n<\/p>\n

                \u201cPassionfruit is vivid, emotional\u2026 it hits the nervous system pleasure centers at speed, which is the instant satisfaction we all crave these days,\u201d Saint-Ford says. \u201cPassionfruit feels indulgent, sun-warmed, slightly messy, like pleasure without apology.\u201d\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n

                \n
                \n
                Read more:<\/div>\n
                  \n
                • Fragrance<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n
                  \n
                  \n
                  \n
                  \n
                  \"Four\"Four<\/div>\n<\/div>
                  <\/p>\n

                  Courtesy of Brands \/ Getty Images \/ Byrdie<\/p>\n

                  <\/span><\/figcaption><\/figure>\n

                  \n
                  \n

                  Key Takeaways<\/p>\n

                  \n
                    \n
                  • Passionfruit is one of the most popular new fragrance notes popping up this winter.<\/li>\n
                  • Brands including Armani, Lore, and Nostos are centering the fruity note.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n

                    If there\u2019s one flavor I crave above all else these days, it\u2019s passionfruit. It all started with Rhode\u2019s limited-edition passionfruit lip balm from a few summers ago, and the obsession has not abated. From Swedish Bon Bon sour candies and smoothies to Porn Star Martinis to perfume, passionfruit plays a major role in my culinary and <\/em>olfactory palette. You might even say I have a passion for passionfruit. (Sorry.)\n<\/p>\n

                    But you know what? I’m not alone! Passionfruit has become the new hot fruit note in fragrance, following in the footsteps of prior trendy faves like cherry, strawberry, and pear. Passionfruit notes have popped up in tons of new releases lately, and they couldn\u2019t have better timing; the fruit’s cheerful burst of juicy, zingy freshness feels like a much-needed vacation from the winter blahs. One moment you\u2019re in the same black leggings and cashmere sweater you\u2019ve been wearing for a week, the next you\u2019re waking up in the tropics and watching a pastel pink and orange sunrise. Or at least pretending to, thanks to your perfume.\n<\/p>\n

                    \n
                    \n
                    \"perfume\"perfume<\/div>\n<\/div>
                    <\/p>\n

                    @byrosiejane\/Instagram<\/p>\n

                    <\/span><\/figcaption><\/figure>\n

                    Ahead, learn more about why passionfruit feels so timely and what the fruit brings to a fragrance, whether it\u2019s a classic fruit-centric scent or something much more unique.\n<\/p>\n

                    About the Fragrance Note <\/span><\/h2>\n

                    Richard Saint-Ford, perfumer and founder of fragrance line Iggywoo, says that passionfruit is rarely used literally. \u201cYou\u2019re usually smelling an impression rather than the fruit itself, built from naturals and molecules that recreate its brightness, tang, and juiciness,\u201d he explains, noting that it\u2019s often used in top notes for lift or \u201cimmediate impact,\u201d though it can also be \u201cthreaded through\u201d a fragrance for a \u201cmodern and alive\u201d quality. (And when used badly, he says, scents can \u201ctip into smoothie territory.\u201d)\n<\/p>\n

                    \u201cPassionfruit brings a sweet-acidic tropical profile that makes your mouth water and your brain light up,\u201d Saint-Ford shares. \u201cThere\u2019s a sharpness to it, with a fermented edge that keeps it from becoming too pretty or too light.\u201d\n<\/p>\n

                    \n
                    \n
                    \"perfume\"perfume<\/div>\n<\/div>
                    <\/p>\n

                    @nostosworld\/Instagram<\/p>\n

                    <\/span><\/figcaption><\/figure>\n

                    Passionfruit \u201cloves contrast,\u201d says Saint-Ford. \u201cIt plays beautifully with creamy notes like coconut, vanilla, and sandalwood because they soften its sharp edges and turn acidity into something more sensual.\u201d It pairs nicely with \u201cpersonality\u201d florals like ylang ylang and jasmine, but Saint-Ford also enjoys a more unexpected combination. \u201cOud works because it introduces an animalic and grounded quality to counteract the brightness,\u201d the perfumer explains. \u201cThe fruit becomes less \u2018tropical cocktail\u2019 and more dangerous, almost bruised.\u201d Passionfruit is also a compelling match for resins, smoke, and musk. \u201cAnything that makes the fruit feel ripened or fermented, that\u2019s where it stops being what we know and starts telling a more fragrant story.\u201d\n<\/p>\n

                    \n

                    Related Stories<\/h2>\n
                    \n
                    Unicorn Horns, Kitten Fur, and Ballet Slippers\u2014Fragrance’s New Favorite Notes are Pure Fantasy<\/div>\n
                    \n
                    \"Various\"Various<\/div>\n<\/div>\n
                    Is Fragrance the New Skincare?<\/div>\n
                    \n
                    \"fragrance\"fragrance<\/div>\n<\/div>\n<\/div>\n<\/div>\n

                    The Best Passionfruit Perfumes <\/span><\/h2>\n

                    Why not stay ahead of the curve and spritz yourself with fruity goodness before the rest of the perfume world catches on? Passionfruit scents really stand out in a sea of sweet gourmands and, while they’re a natural fit for warmer weather, sundresses, and swimwear, they’re surprising and unexpected alongside a winter outfit\u2014a fun fragrance juxtaposition, so to speak.\n<\/p>\n

                    For an easy, everyday passionfruit, try By Rosie Jane\u2019s Matilda, a brand-new passionfruit scent that opens with an optimistic blast of bright passionfruit and keeps the happiness going with mid-notes of lime and meringue before calming down into a golden musk base. Instant escapism! Another fruity-heavy interpretation is Brandt’s Guava Sorbet, which leads with guava but features a sugary passionfruit note too.\n<\/p>\n

                    \n
                    \n
                    \n
                    \n
                    By Rosie Jane Matilda Eau de Parfum<\/span><\/div>\n<\/div>\n
                    \n
                    \"clear\"clear<\/div>\n<\/div>\n
                    \n
                    $86 at Sephora<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
                    \n
                    \n
                    Brandt Guava Sorbet<\/span><\/div>\n<\/div>\n
                    \n
                    \"pink\"pink<\/div>\n<\/div>\n
                    \n
                    View on Luckyscent.com<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
                    \n
                    \n
                    Nostos Teen<\/span><\/div>\n<\/div>\n
                    \n
                    \"minimal\"minimal<\/div>\n<\/div>\n
                    \n
                    View on Nostosworld.com<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
                    \n
                    \n
                    Armani Beauty Power of You Eau de Parfum<\/span><\/div>\n<\/div>\n
                    \n
                    \"pink\"pink<\/div>\n<\/div>\n
                    \n
                    View on Giorgioarmanibeauty-usa.com<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
                    \n
                    \n
                    Lore Disfruta Eau de Parfum<\/span><\/div>\n<\/div>\n
                    \n
                    \"orange\"orange<\/div>\n<\/div>\n
                    \n
                    $92 at Sephora<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
                    \n
                    \n
                    Sol de Janeiro Rosa Charmosa Dewy Body Cream<\/span><\/div>\n<\/div>\n
                    \n
                    \"Sol\"Sol<\/div>\n<\/div>\n
                    \n
                    $48 at Sephora<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

                    Nostos, a new fragrance brand that made its debut this year, launched with a small curation of scents including Teen, an ode to Y2K mall scents. To my nose, it\u2019s like if Victoria\u2019s Secret Love Spell was built around passionfruit and blood orange notes versus apple and peach; here, the fruit adds a crisp, shampoo-y quality to the joyful, youthful scent, like the popular girl stalking through the hallways of your high school. Armani\u2019s forthcoming Power of You, with a campaign starring Kendall Jenner, is a passionfruit and vanilla-centric scent.\n<\/p>\n

                    If you\u2019re looking for something less straightforward and a little weird, Lore\u2019s Disfruta is a woody-fruity mashup of juicy passionfruit and mezcal, which adds a smoky edge to the ripe fruit notes for a complex, compelling interpretation of the tropical fruit.\n<\/p>\n

                    How to Wear Passionfruit Perfume <\/span><\/h2>\n

                    The joy of perfume is all about experimentation and play, and it’s honestly never been easier to play DIY perfumer and layer your own custom passionfruit scent. Start with a thick body moisturizer, like Sol de Janeiro\u2019s Rosa Charmosa Dewy Cream, which features the brand\u2019s Cheirosa 91 scent\u2014a flirty blend of rose and passionfruit. For something deeper and more luxurious, Noteworthy\u2019s body butter in n.057 Sweet Embrace is a gourmand-y twist on the fruit with notes of vanilla and tonka bean. Then, add your favorite passionfruit perfume on top for a mix that lingers and lasts.\n<\/p>\n

                    And your passionfruit obsession, like mine, has taken over your life, you can even scent your home with the fizzy, sparkling deliciousness. Voluspa\u2019s N\u0101pali Passion Fruit candle is a sunlit mix of passionfruit, guava, coconut milk, and vanilla\u2014fresh and fruity with a sweet smoothness that doesn\u2019t feel sticky or cloying. It seriously cheers up every room, which is the magic of passionfruit in both your diet and your beauty routine.\n<\/p>\n

                    \u201cPassionfruit is vivid, emotional\u2026 it hits the nervous system pleasure centers at speed, which is the instant satisfaction we all crave these days,\u201d Saint-Ford says. \u201cPassionfruit feels indulgent, sun-warmed, slightly messy, like pleasure without apology.\u201d\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n

                    \n
                    \n

                    Key Takeaways<\/p>\n

                    \n
                      \n
                    • Passionfruit is one of the most popular new fragrance notes popping up this winter.<\/li>\n
                    • Brands including Armani, Lore, and Nostos are centering the fruity note.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n

                      If there\u2019s one flavor I crave above all else these days, it\u2019s passionfruit. It all started with Rhode\u2019s limited-edition passionfruit lip balm from a few summers ago, and the obsession has not abated. From Swedish Bon Bon sour candies and smoothies to Porn Star Martinis to perfume, passionfruit plays a major role in my culinary and <\/em>olfactory palette. You might even say I have a passion for passionfruit. (Sorry.)\n<\/p>\n

                      But you know what? I’m not alone! Passionfruit has become the new hot fruit note in fragrance, following in the footsteps of prior trendy faves like cherry, strawberry, and pear. Passionfruit notes have popped up in tons of new releases lately, and they couldn\u2019t have better timing; the fruit’s cheerful burst of juicy, zingy freshness feels like a much-needed vacation from the winter blahs. One moment you\u2019re in the same black leggings and cashmere sweater you\u2019ve been wearing for a week, the next you\u2019re waking up in the tropics and watching a pastel pink and orange sunrise. Or at least pretending to, thanks to your perfume.\n<\/p>\n

                      \n
                      \n
                      \"perfume\"perfume<\/div>\n<\/div>
                      <\/p>\n

                      @byrosiejane\/Instagram<\/p>\n

                      <\/span><\/figcaption><\/figure>\n

                      Ahead, learn more about why passionfruit feels so timely and what the fruit brings to a fragrance, whether it\u2019s a classic fruit-centric scent or something much more unique.\n<\/p>\n

                      About the Fragrance Note <\/span><\/h2>\n

                      Richard Saint-Ford, perfumer and founder of fragrance line Iggywoo, says that passionfruit is rarely used literally. \u201cYou\u2019re usually smelling an impression rather than the fruit itself, built from naturals and molecules that recreate its brightness, tang, and juiciness,\u201d he explains, noting that it\u2019s often used in top notes for lift or \u201cimmediate impact,\u201d though it can also be \u201cthreaded through\u201d a fragrance for a \u201cmodern and alive\u201d quality. (And when used badly, he says, scents can \u201ctip into smoothie territory.\u201d)\n<\/p>\n

                      \u201cPassionfruit brings a sweet-acidic tropical profile that makes your mouth water and your brain light up,\u201d Saint-Ford shares. \u201cThere\u2019s a sharpness to it, with a fermented edge that keeps it from becoming too pretty or too light.\u201d\n<\/p>\n

                      \n
                      \n
                      \"perfume\"perfume<\/div>\n<\/div>
                      <\/p>\n

                      @nostosworld\/Instagram<\/p>\n

                      <\/span><\/figcaption><\/figure>\n

                      Passionfruit \u201cloves contrast,\u201d says Saint-Ford. \u201cIt plays beautifully with creamy notes like coconut, vanilla, and sandalwood because they soften its sharp edges and turn acidity into something more sensual.\u201d It pairs nicely with \u201cpersonality\u201d florals like ylang ylang and jasmine, but Saint-Ford also enjoys a more unexpected combination. \u201cOud works because it introduces an animalic and grounded quality to counteract the brightness,\u201d the perfumer explains. \u201cThe fruit becomes less \u2018tropical cocktail\u2019 and more dangerous, almost bruised.\u201d Passionfruit is also a compelling match for resins, smoke, and musk. \u201cAnything that makes the fruit feel ripened or fermented, that\u2019s where it stops being what we know and starts telling a more fragrant story.\u201d\n<\/p>\n

                      \n

                      Related Stories<\/h2>\n
                      \n
                      Unicorn Horns, Kitten Fur, and Ballet Slippers\u2014Fragrance’s New Favorite Notes are Pure Fantasy<\/div>\n
                      \n
                      \"Various\"Various<\/div>\n<\/div>\n
                      Is Fragrance the New Skincare?<\/div>\n
                      \n
                      \"fragrance\"fragrance<\/div>\n<\/div>\n<\/div>\n<\/div>\n

                      The Best Passionfruit Perfumes <\/span><\/h2>\n

                      Why not stay ahead of the curve and spritz yourself with fruity goodness before the rest of the perfume world catches on? Passionfruit scents really stand out in a sea of sweet gourmands and, while they’re a natural fit for warmer weather, sundresses, and swimwear, they’re surprising and unexpected alongside a winter outfit\u2014a fun fragrance juxtaposition, so to speak.\n<\/p>\n

                      For an easy, everyday passionfruit, try By Rosie Jane\u2019s Matilda, a brand-new passionfruit scent that opens with an optimistic blast of bright passionfruit and keeps the happiness going with mid-notes of lime and meringue before calming down into a golden musk base. Instant escapism! Another fruity-heavy interpretation is Brandt’s Guava Sorbet, which leads with guava but features a sugary passionfruit note too.\n<\/p>\n

                      \n
                      \n
                      \n
                      \n
                      By Rosie Jane Matilda Eau de Parfum<\/span><\/div>\n<\/div>\n
                      \n
                      \"clear\"clear<\/div>\n<\/div>\n
                      \n
                      $86 at Sephora<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
                      \n
                      \n
                      Brandt Guava Sorbet<\/span><\/div>\n<\/div>\n
                      \n
                      \"pink\"pink<\/div>\n<\/div>\n
                      \n
                      View on Luckyscent.com<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
                      \n
                      \n
                      Nostos Teen<\/span><\/div>\n<\/div>\n
                      \n
                      \"minimal\"minimal<\/div>\n<\/div>\n
                      \n
                      View on Nostosworld.com<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
                      \n
                      \n
                      Armani Beauty Power of You Eau de Parfum<\/span><\/div>\n<\/div>\n
                      \n
                      \"pink\"pink<\/div>\n<\/div>\n
                      \n
                      View on Giorgioarmanibeauty-usa.com<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
                      \n
                      \n
                      Lore Disfruta Eau de Parfum<\/span><\/div>\n<\/div>\n
                      \n
                      \"orange\"orange<\/div>\n<\/div>\n
                      \n
                      $92 at Sephora<\/span><\/span><\/div>\n<\/div>\n<\/div>\n
                      \n
                      \n
                      Sol de Janeiro Rosa Charmosa Dewy Body Cream<\/span><\/div>\n<\/div>\n
                      \n
                      \"Sol\"Sol<\/div>\n<\/div>\n
                      \n
                      $48 at Sephora<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

                      Nostos, a new fragrance brand that made its debut this year, launched with a small curation of scents including Teen, an ode to Y2K mall scents. To my nose, it\u2019s like if Victoria\u2019s Secret Love Spell was built around passionfruit and blood orange notes versus apple and peach; here, the fruit adds a crisp, shampoo-y quality to the joyful, youthful scent, like the popular girl stalking through the hallways of your high school. Armani\u2019s forthcoming Power of You, with a campaign starring Kendall Jenner, is a passionfruit and vanilla-centric scent.\n<\/p>\n

                      If you\u2019re looking for something less straightforward and a little weird, Lore\u2019s Disfruta is a woody-fruity mashup of juicy passionfruit and mezcal, which adds a smoky edge to the ripe fruit notes for a complex, compelling interpretation of the tropical fruit.\n<\/p>\n

                      How to Wear Passionfruit Perfume <\/span><\/h2>\n

                      The joy of perfume is all about experimentation and play, and it’s honestly never been easier to play DIY perfumer and layer your own custom passionfruit scent. Start with a thick body moisturizer, like Sol de Janeiro\u2019s Rosa Charmosa Dewy Cream, which features the brand\u2019s Cheirosa 91 scent\u2014a flirty blend of rose and passionfruit. For something deeper and more luxurious, Noteworthy\u2019s body butter in n.057 Sweet Embrace is a gourmand-y twist on the fruit with notes of vanilla and tonka bean. Then, add your favorite passionfruit perfume on top for a mix that lingers and lasts.\n<\/p>\n

                      And your passionfruit obsession, like mine, has taken over your life, you can even scent your home with the fizzy, sparkling deliciousness. Voluspa\u2019s N\u0101pali Passion Fruit candle is a sunlit mix of passionfruit, guava, coconut milk, and vanilla\u2014fresh and fruity with a sweet smoothness that doesn\u2019t feel sticky or cloying. It seriously cheers up every room, which is the magic of passionfruit in both your diet and your beauty routine.\n<\/p>\n

                      \u201cPassionfruit is vivid, emotional\u2026 it hits the nervous system pleasure centers at speed, which is the instant satisfaction we all crave these days,\u201d Saint-Ford says. \u201cPassionfruit feels indulgent, sun-warmed, slightly messy, like pleasure without apology.\u201d\n<\/p>\n<\/div>\n

                      [analyse_source url=”https:\/\/www.byrdie.com\/passionfruit-perfumes-trend-11897773″]<\/p>\n","protected":false},"excerpt":{"rendered":"

                      [analyse_image type=”featured” src=”https:\/\/www.byrdie.com\/thmb\/mH6fASBN8gQxVOXDRTpEPCJy4EM=\/1500×0\/filters:no_upscale():max_bytes(150000):strip_icc()\/Byr_PassionfruitPerfume_Social-33768b0ed86f46dca5af4e61f93e4181.jpg”] If you click on links we provide, we may receive compensation. Passionfruit Perfumes Are the Bright, Juicy Cure to the Winter Blahs Here are our favorites. By Kara Nesvig Kara Nesvig Kara is a news writer for Byrdie. She got her start at the (dearly departed) xoVain as one of the site’s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[83,226],"class_list":["post-1797144","post","type-post","status-publish","format-standard","hentry","category-politics","tag-byrdie-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1797144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1797144"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1797144\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1797144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1797144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1797144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}