{"id":1796015,"date":"2026-02-23T15:41:33","date_gmt":"2026-02-23T12:41:33","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1796015"},"modified":"2026-02-23T15:41:33","modified_gmt":"2026-02-23T12:41:33","slug":"valentino-beautys-newest-fragrance-wraps-you-in-a-warm-blanket-of-nostalgia","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1796015","title":{"rendered":"Valentino Beauty’s Newest Fragrance Wraps You in a Warm Blanket of Nostalgia"},"content":{"rendered":"
If you click on links we provide, we may receive compensation.\n<\/p>\n
Valentino Beauty’s Newest Fragrance Wraps You in a Warm Blanket of Nostalgia <\/h1>\n
Meet Purple Melancholia.<\/p>\n
\n
\n
\n
By<\/span><\/p>\n
Hallie Gould<\/p>\n
\n
\n
\n
<\/div>\n<\/div>\n
\nHallie Gould\n<\/div>\n
\n
\n
\n
<\/ul>\n<\/div>\n
\nHallie Gould is Byrdie’s editor in chief. She has 13 years worth of experience as a writer and editor, and her bylines can be found in such publications as ELLE, Cosmopolitan, and InStyle.\n<\/div>\n<\/div>\n
Published on February 23, 2026 10:41AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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\n\n
\n
<\/div>\n<\/div><\/p>\n
Hippolyte Petit<\/p>\n
<\/span><\/figcaption><\/figure>\n
\n
Valentino Beauty has long been known for stirring up our senses. And the Born in Roma fragrance franchise has gone viral for a reason. First, there was Born in Roma Donna Eau de Parfum Intense<\/u>\u2014a warm floral made up of vanilla, jasmine, and benzoin\u2014and it’s magnetic the second you smell it (to that end, it the won The Fragrance Foundation’s Luxury Fragrance of the Year award in 2024). And Uomo Born in Roma Coral Fantasy<\/u>, which offered red apple dosed with tobacco and sage.\n<\/p>\n
Each one more delectable than the last, always a “sensual interplay of contrasts,” as the brand eloquently describes, correctly characterizing the way their sweet scents tend to dip into savory, and the warm, woody offerings pack an invigorating punch. It’s sophisticated nostalgia, it’s mixed messages, and it’s downright iconic.\n<\/p>\n\n
\n
<\/div>\n<\/div><\/p>\n
Hippolyte Petit<\/p>\n
<\/span><\/figcaption><\/figure>\n
Today marks the launch of the newest iterations from the Born in Roma collection, Donna Born in Roma Purple Melancholia and Uomo Born in Roma Purple Melancholia, housed in\u00a0Valentino\u2019s signature rockstud bottle, reimagined in purple with black leather detailing.\n<\/p>\n
Ahead, everything you need to know about Purple Melancholia, plus my honest review.\n<\/p>\n
The Fragrances <\/span><\/h2>\n
Donna Born in Roma Purple Melancholia <\/span><\/h3>\n
A warm, fruity floral, Donna Born in Roma Purple blends a juicy bite of plum with osmanthus, as well as vanilla and musk. It’s intimate and comforting\u2014but bright\u2014and applies like velvet. It’s the fragrance version of “opposites attract,” and conjures memories of a first crush (and the rush of running into them unannounced). I know that’s abstract, but when you smell it you’ll know what I’m talking about.\n<\/p>\n
At first spritz, it smells fruity. Then it settles into the soft florals and warm vanilla. It’s the base vanilla that lingers, and the reason it feels so familiar. I wore vanilla all through middle school, which is appropriate as the launch party for this fragrance gave intense early 2000s nostalgia (think chatting on AIM in your bedroom level wistfulness). The rich, sweet-and-tart burst of plum shakes up my usual idea of a fruity fragrance, and once again offers the contrast I crave. I’m hooked.\n<\/p>\n\n
\n
<\/div>\n<\/div><\/p>\n
Hippolyte Petit<\/p>\n
<\/span><\/figcaption><\/figure>\n
Uomo Born in Roma Purple Melancholia <\/span><\/h3>\n
Now, this is the one I can’t stop dreaming about. Uomo Born in Roma Purple is a deeper, more textured juice filled with cream and spice. Highly aromatic cardamom immediately hits at first sniff, and then coconut and woody amber follow. Its intensity is enveloping, yet electric, and is the perfect sexy party scent for those who love both the familiar and the unexpected.\n<\/p>\n
It’s no surprise this one is my favorite of the bunch, as I’m naturally drawn to warmer, spicier, woodier scents. But this one is different. The cool, creamy hits of coconut keep it fresh and balanced, offering a nutty sweetness in the middle. It’s limited edition, so you better believe I’ll be stocking up. It’s the type of fragrance you can’t quite put your finger on\u2014which, I believe, is exactly the point.\n<\/p>\n
Valentino Beauty likes to keep us on our toes. And consider me ready<\/em>.\n<\/p>\n\n
\n
<\/div>\n<\/div><\/p>\n
Hippolyte Petit<\/p>\n
<\/span><\/figcaption><\/figure>\n
Valentino Beauty Donna Born in Roma Purple Melancholia and Uomo Born in Roma Purple Melancholia are available now at <\/em>Sephora<\/em>.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n
How Valentino\u2019s Perfumers Bottled \u201cSensual Melancholy\u201d for the Newest Born in Roma<\/span><\/span><\/div>\n<\/li>\n
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<\/div>\n<\/div>\n<\/div>\n
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Vacation’s New Lip Balm Is like Cracking Into a Cold Cherry Pepsi<\/span><\/span><\/div>\n<\/li>\n
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<\/main><\/p>\n\n
\n
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If you click on links we provide, we may receive compensation.\n<\/p>\n
Valentino Beauty’s Newest Fragrance Wraps You in a Warm Blanket of Nostalgia <\/h1>\n
Meet Purple Melancholia.<\/p>\n
\n
\n
\n
By<\/span><\/p>\n
Hallie Gould<\/p>\n
\n
\n
\n
<\/div>\n<\/div>\n
\nHallie Gould\n<\/div>\n
\n
\n
\n
<\/ul>\n<\/div>\n
\nHallie Gould is Byrdie’s editor in chief. She has 13 years worth of experience as a writer and editor, and her bylines can be found in such publications as ELLE, Cosmopolitan, and InStyle.\n<\/div>\n<\/div>\n
Published on February 23, 2026 10:41AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n\n
\n
<\/div>\n<\/div><\/p>\n
Hippolyte Petit<\/p>\n
<\/span><\/figcaption><\/figure>\n
\n
Valentino Beauty has long been known for stirring up our senses. And the Born in Roma fragrance franchise has gone viral for a reason. First, there was Born in Roma Donna Eau de Parfum Intense<\/u>\u2014a warm floral made up of vanilla, jasmine, and benzoin\u2014and it’s magnetic the second you smell it (to that end, it the won The Fragrance Foundation’s Luxury Fragrance of the Year award in 2024). And Uomo Born in Roma Coral Fantasy<\/u>, which offered red apple dosed with tobacco and sage.\n<\/p>\n
Each one more delectable than the last, always a “sensual interplay of contrasts,” as the brand eloquently describes, correctly characterizing the way their sweet scents tend to dip into savory, and the warm, woody offerings pack an invigorating punch. It’s sophisticated nostalgia, it’s mixed messages, and it’s downright iconic.\n<\/p>\n\n
\n
<\/div>\n<\/div><\/p>\n
Hippolyte Petit<\/p>\n
<\/span><\/figcaption><\/figure>\n
Today marks the launch of the newest iterations from the Born in Roma collection, Donna Born in Roma Purple Melancholia and Uomo Born in Roma Purple Melancholia, housed in\u00a0Valentino\u2019s signature rockstud bottle, reimagined in purple with black leather detailing.\n<\/p>\n
Ahead, everything you need to know about Purple Melancholia, plus my honest review.\n<\/p>\n
The Fragrances <\/span><\/h2>\n
Donna Born in Roma Purple Melancholia <\/span><\/h3>\n
A warm, fruity floral, Donna Born in Roma Purple blends a juicy bite of plum with osmanthus, as well as vanilla and musk. It’s intimate and comforting\u2014but bright\u2014and applies like velvet. It’s the fragrance version of “opposites attract,” and conjures memories of a first crush (and the rush of running into them unannounced). I know that’s abstract, but when you smell it you’ll know what I’m talking about.\n<\/p>\n
At first spritz, it smells fruity. Then it settles into the soft florals and warm vanilla. It’s the base vanilla that lingers, and the reason it feels so familiar. I wore vanilla all through middle school, which is appropriate as the launch party for this fragrance gave intense early 2000s nostalgia (think chatting on AIM in your bedroom level wistfulness). The rich, sweet-and-tart burst of plum shakes up my usual idea of a fruity fragrance, and once again offers the contrast I crave. I’m hooked.\n<\/p>\n\n
\n
<\/div>\n<\/div><\/p>\n
Hippolyte Petit<\/p>\n
<\/span><\/figcaption><\/figure>\n
Uomo Born in Roma Purple Melancholia <\/span><\/h3>\n
Now, this is the one I can’t stop dreaming about. Uomo Born in Roma Purple is a deeper, more textured juice filled with cream and spice. Highly aromatic cardamom immediately hits at first sniff, and then coconut and woody amber follow. Its intensity is enveloping, yet electric, and is the perfect sexy party scent for those who love both the familiar and the unexpected.\n<\/p>\n
It’s no surprise this one is my favorite of the bunch, as I’m naturally drawn to warmer, spicier, woodier scents. But this one is different. The cool, creamy hits of coconut keep it fresh and balanced, offering a nutty sweetness in the middle. It’s limited edition, so you better believe I’ll be stocking up. It’s the type of fragrance you can’t quite put your finger on\u2014which, I believe, is exactly the point.\n<\/p>\n
Valentino Beauty likes to keep us on our toes. And consider me ready<\/em>.\n<\/p>\n\n
\n
<\/div>\n<\/div><\/p>\n
Hippolyte Petit<\/p>\n
<\/span><\/figcaption><\/figure>\n
Valentino Beauty Donna Born in Roma Purple Melancholia and Uomo Born in Roma Purple Melancholia are available now at <\/em>Sephora<\/em>.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n
![\"Hallie](\"https:\/\/www.byrdie.com\/thmb\/s_yj5Appnljm81M6AvvOoA84UNk=\/200x200\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/hallie-2-c10888b0350644d7b625adcf133aeb9a.jpg\")
![\"A](\"https:\/\/www.byrdie.com\/thmb\/sMX2ElFiszcHClehTCeRT-qTPkA=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/valentino-beauty-born-in-roma-db628a42fb9e4781954416ef55b960a9.jpg\")
![\"Two](\"https:\/\/www.byrdie.com\/thmb\/DC6SmZ7WsSHTIPDR9fixK7Km7O8=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/20260220_ValentinoBeautyLondon_Selects_HippolytePetit-23-1181c693f4d94aeca1104a541f1b1c64.jpg\")
![\"A](\"https:\/\/www.byrdie.com\/thmb\/GqjvHTdz-LMW3GXD190uhACp40Y=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/20260220_ValentinoBeautyLondon_Selects_HippolytePetit-129-ac28b0b75df84e578531c526d0f84071.jpg\")
![\"Valentino](\"https:\/\/www.byrdie.com\/thmb\/13wxDa-mBJAkP1tP3dUD5CjPons=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/0_ValentinoBeautyLondon_Selects_HippolytePetit-51-b9113b1f88f04b01906a276a4ea2e46c.jpg\")
![\"model](\"https:\/\/www.byrdie.com\/thmb\/1wDgz7f6oAjEu_0Fw9HmoY7y8KA=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/valentinopurple-645609e7ea5b424ba7c81fde05d6f1ff.png\")
![\"Julia](\"https:\/\/www.byrdie.com\/thmb\/xuX8MmvbptkyMnV1FCatJG1wN7A=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/julialede-fc59b07e80014397af0f7df53cc9c7f4.jpg\")
![\"A](\"https:\/\/www.byrdie.com\/thmb\/rojRRKY8qr4aon9-bw1F8O4Dxrc=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/blackbeautyclub-c102694533394760a6756c34276cc69a.png\")
![\"Various](\"https:\/\/www.byrdie.com\/thmb\/tu1qut0frhOaeVfbeaaYCWlaV2A=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_BlkOwnedBrands_LeadRecirc-ace9fb77bc5f4560bcabad0c215189ec.jpg\")
![\"A](\"https:\/\/www.byrdie.com\/thmb\/yeE2U57IZg5jTAnWIULerK1fMLw=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/shark2upByr_LeadRecirc-1dda8f4693c64000a64aa338cd087551.jpg\")
![\"model](\"https:\/\/www.byrdie.com\/thmb\/OqBGYlSdmR1icmFKF5jqxJlc250=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/rhodelipmask-c4a9b34d2d6d4de6a30a8e21eab1e886.png\")
![\"A](\"https:\/\/www.byrdie.com\/thmb\/doJB2qXCp6c4cMiaGOAB0_6pBIc=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/misscirclelede-a65dee8ef8334b9583249729b410f11b.jpg\")
![\"A](\"https:\/\/www.byrdie.com\/thmb\/eB0fhyZuAQSBhtgIXM6yeGP_VP0=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_NewLuminousSilk_LeadRecirc-b24c8d9ac1b24cd8addc818aab863bc7.jpg\")
![\"Bridgerton](\"https:\/\/www.byrdie.com\/thmb\/pIIGFjIFDss2UI39sbegE0_Kmbc=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_SmellingLikeBridgerton_LeadRecirc-950571a896e548dcad9d0a83252be6ee.jpg\")
![\"model](\"https:\/\/www.byrdie.com\/thmb\/8BUlVHjlHa233_iXBNi4watkM0Q=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/sofiepavittfacesunscreen-91b429432ce641248c667befcf8099e6.png\")
![\"Someone](\"https:\/\/www.byrdie.com\/thmb\/g-TjuZTHUSwDrTFy80F_XiVOWrs=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/pepsilede-819b80726116497ba42b8bea5fe40a62.jpg\")
![\"A](\"https:\/\/www.byrdie.com\/thmb\/eOBuR_U8pDpQj94VOXhZTI7ngD4=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/hmelf-0d9fef69b5b0416f9c3bad95b5c49b00.png\")
![\"sunscreen](\"https:\/\/www.byrdie.com\/thmb\/t7-YArMeg4HOBT4P_bPtkqFGYfo=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/ultraviolettesequin-85349504a66d4f5a885bdec00059da10.png\")
![\"Kaia](\"https:\/\/www.byrdie.com\/thmb\/LyryBrXVxFE4JJPQWUVvYuwXX6k=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/narssoftmattefoundation-57493579096d4be28eaee55ece56b092.png\")
![\"Patrick](\"https:\/\/www.byrdie.com\/thmb\/r-vakydliVKkbOgjGn3mF_-vVFU=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/concealerlede-bcbb8f254aee4986ae5f0cfe8e918437.jpg\")
![\"split](\"https:\/\/www.byrdie.com\/thmb\/8fzFPXkX0Y8d8-LRBFX7a6BNtlU=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_LeadRecirc-68a2b1ce679748a4a310551179e61d9d.png\")