{"id":1794746,"date":"2026-02-26T13:36:00","date_gmt":"2026-02-26T10:36:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1794746"},"modified":"2026-02-26T13:36:00","modified_gmt":"2026-02-26T10:36:00","slug":"diary-of-a-debut-inside-petra-fagerstroms-london-fashion-week-breakout","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1794746","title":{"rendered":"Diary of a debut: Inside Petra Fagerstr\u00f6m\u2019s London Fashion Week breakout"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-753-1536-1024\/azure\/dazed-prod\/1430\/9\/1439183.JPG&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/69757\/1\/petra-fagerstrom-diary-of-debut-london-fashion-week-aw26-fw26-lfw-harry-lambert\" data-article-id=\"69757\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m\" class=\"img\" height=\"2048\" src=\"https:\/\/images-prod.dazeddigital.com\/1280\/azure\/dazed-prod\/1430\/9\/1439183.JPG\" width=\"1536\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Courtesy of <span class=\"nowrap\">Petra Fagerstr\u00f6m<\/span><\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-02-26T13:36:00+00:00\" class=\"timestamp\" title=\"26 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"26\">26,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/diary-of-a-debut\">Diary of a Debut<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/diary-of-a-debut\">Diary of a Debut<\/a><\/div>\n<h1 class=\"title\"><span>Diary of a debut: Inside Petra Fagerstr\u00f6m\u2019s London Fashion <span class=\"nowrap\">Week breakout<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>As the rising designer makes her on-schedule debut, we take a peek inside her diary during the lead-up to her <span class=\"nowrap\">first presentation<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-02-26T13:36:00+00:00\" class=\"timestamp\" title=\"26 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"26\">26,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-02-26T13:36:00+00:00\" class=\"timestamp\" title=\"26 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"26\">26,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/PetraFagerstrom\">Petra Fagerstr\u00f6m<\/a><\/span><span class=\"contributor\" data-contributor-role=\"Interview\"><span class=\"contributor-role\">Interview<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/isobelvandyke\">Isobel Van Dyke<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-16-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Petra Fagerstr\u00f6m AW26<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36733\/0\/petra-fagerstrom-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m AW26 \" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2000-1333\/azure\/dazed-prod\/1430\/8\/1438550.JPG\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36733\/1\/petra-fagerstrom-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m AW26 \" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2000-1333\/azure\/dazed-prod\/1430\/8\/1438535.JPG\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36733\/2\/petra-fagerstrom-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m AW26 \" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2000-1333\/azure\/dazed-prod\/1430\/8\/1438536.JPG\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36733\/3\/petra-fagerstrom-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m AW26 \" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2000-1333\/azure\/dazed-prod\/1430\/8\/1438537.JPG\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36733\/4\/petra-fagerstrom-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m AW26 \" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2000-1333\/azure\/dazed-prod\/1430\/8\/1438538.JPG\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36733\/5\/petra-fagerstrom-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m AW26 \" class=\"img\" height=\"1200\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/120-143-1800-1200\/azure\/dazed-prod\/1430\/8\/1438539.JPG\" width=\"1800\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 16 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>You only get one chance to make a first impression, or so the saying goes. Luckily, designer <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/66168\/1\/the-standout-csm-grad-coming-for-trad-wives-and-clean-girls\"><span>Petra Fagerstr\u00f6m<\/span><\/a><span> left a resounding first impression on the fashion industry during last year\u2019s Central Saint Martins MA graduate show. <\/span><span>Her delicate lenticular pleating quickly caught the attention of stylist Harry Lambert (who she\u2019s collaborated with for this debut) and, as of last week, landed her a nomination for the 2026 LVMH Prize. The success of her graduate collection is both a blessing and a curse (90 per cent a blessing, 10 per cent a curse), adding an extra layer of pressure to her London Fashion Week debut.<\/span><\/p>\n<p><span>Hosted in Farringdon, upstairs from her Paul Smith Foundation studio \u2013 and, coincidentally, on the same floor as the Dazed offices \u2013 Fagerstr\u00f6m presented a succinct 16 looks inspired by her childhood as a figure skating prodigy. While growing up in Gothenburg, she fell in love with fashion while designing her own ice skating costumes, making her AW26 presentation a full circle moment.\u00a0<\/span><\/p>\n<p><span>To be more specific, the collection is about one particular character that crops up a lot in figure skating: the proud parent who doubles up as the pushy coach. \u201cShe\u2019s a woman who lives in her youth and wants to recreate that through coaching her daughter,\u201d Fagerstr\u00f6m explains. \u201cThe makeup is for a grown-up woman who\u2019s sentimental about her youth. It\u2019s someone a bit stuck in the past.\u201d\u00a0<\/span><\/p>\n<p><span>In the seven days leading up to her London Fashion Week debut, I spoke to Fagerstr\u00f6m every day to get an update on the behind-the-scenes chaos (or lack thereof). As well as getting an insight into what it takes to put on a presentation, we also learnt her go-to meal deal combination and the exact moment her nerves set in.\u00a0<\/span><\/p>\n<h1>MONDAY, FEBRUARY 16<\/h1>\n<p><strong>KATE BUSH ON REPEAT<\/strong><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"b00f6abf-2d98-4850-96c6-b3fc0132f07d\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/9\/1439048.jpg\" data-img-aspect-ratio-type=\"squarish\" data-img-aspect-ratio=\"1.03\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"squarish\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m BTS\" class=\"img\" height=\"1992\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/9\/1439048.jpg\" width=\"2048\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Petra Fagerstr\u00f6m\u2019s <span class=\"nowrap\">LFW diary<\/span><\/span><span class=\"credit\">Photography Petra Fagerstr\u00f6m<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><em>I woke up super early. I\u2019m quite tired; it\u2019s starting to get to me.<\/em><\/p>\n<p><em>I had coffee and then headed to the studio.\u00a0<\/em><\/p>\n<p><em>We had a lot of meetings today. There was a meeting with hair and makeup where we started discussing what we would do. Up until lunch, I was sewing with Agnes [Holm, brand co-founder] on FaceTime, going through all the garments from our Spring\/Summer production.\u00a0<\/em><\/p>\n<p><em>I had a lot of caffeine, then got a meal deal from Sainsbury\u2019s with Erick [Maga\u00f1a Santiago], who\u2019s helping. We were listening to music \u2013 for some reason, I had the Super Mario theme song stuck in my head. There was a lot of The Strokes, and Kate Bush was on repeat.\u00a0<\/em><\/p>\n<p><em>We finished super late. I went home around midnight.\u00a0<\/em><\/p>\n<h1>TUESDAY, FEBRUARY 17<\/h1>\n<p><strong>THREE MORE DRESSES!<\/strong><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"0d36a860-223d-44d1-a85f-b3fd00cc1c4f\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1536\/azure\/dazed-prod\/1430\/9\/1439181.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Agnes Holm, co-founder of Petra Fagerstr&#246;m \" class=\"img\" height=\"2048\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/9\/1439181.jpg\" width=\"1536\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Agnes Holm, co-founder<\/span><span class=\"credit\">Photography Petra Fagerstr\u00f6m<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><em>It was another early morning. We had a full house in the studio with friends helping [Lily Teiger and Alice Barron]. Today we finished the final garment of the collection, but <span><strong>then decided to make three more!<\/strong><\/span> If you can, why wouldn\u2019t you?\u00a0<\/em><\/p>\n<p><em>Storm Foster has been collaborating with me on the hats, which we\u2019ll allocate tomorrow during the fitting. I love a hat \u2013 I\u2019ve probably made too many. <span>We also started al<\/span>locating shoes today, which have been supported by Manolo Blahnik. <\/em>\ud83d\udc97<\/p>\n<h1>WEDNESDAY, FEBRUARY 18<\/h1>\n<p><strong>STARTING TO GET NERVOUS<\/strong><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"6e6ec043-1797-4fa4-a8ad-b3fd00d630f3\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1536\/azure\/dazed-prod\/1430\/9\/1439184.JPG\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"12752f4e-899a-4342-b769-8b768ef1f37d\" class=\"img\" height=\"2048\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/9\/1439184.JPG\" width=\"1536\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Petra Fagerstr\u00f6m<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><em>Both yesterday and today have been <strong>making, making, making<\/strong> (and having meetings with production about the lighting).\u00a0<\/em><\/p>\n<p><em>I had another meal deal for lunch. This week it\u2019s mostly been a feta and spinach wrap, a fruit or a pastry, and a Celsius to drink. <\/em><em>We were listening to a lot of Joy Division today. My friend and stylist Amy Ta has been in the office, so she\u2019s been playing a lot of Yung Lean.\u00a0<\/em><\/p>\n<p><em>This evening we\u2019re going to order food and get all the looks ready for tomorrow\u2019s fitting. It\u2019s getting close now, I can feel the pulse. I\u2019m starting to get nervous.\u00a0<\/em><\/p>\n<h1>THURSDAY, FEBRUARY 19<\/h1>\n<p><strong>FITTINGS WITH HARRY<\/strong><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"5d53e2e9-e8b6-4ee6-a98e-b3fc013348dd\" data-src=\"https:\/\/images-prod.dazeddigital.com\/607\/azure\/dazed-prod\/1430\/9\/1439050.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m BTS\" class=\"img\" height=\"809\" src=\"https:\/\/images-prod.dazeddigital.com\/607\/azure\/dazed-prod\/1430\/9\/1439050.jpg\" width=\"607\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Petra Fagerstr\u00f6m\u2019s <span class=\"nowrap\">LFW diary<\/span><\/span><span class=\"credit\">Photography Petra Fagerstr\u00f6m<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><em>Today we did fittings with Harry [Lambert] and Harry\u2019s team: Naomi, Ella and Zaza. It\u2019s been a long one. We started the fittings at 2pm. It actually went very smoothly \u2013 I\u2019m actually surprised by how calm I am and how on time this feels, which usually isn\u2019t the case. But who knows, maybe I\u2019ll add one more look.\u00a0<\/em><\/p>\n<p><em>We\u2019re still deciding on the music because I keep listening to different songs. <\/em>\ud83c\udfb6\ud83c\udfa7<\/p>\n<p><em>Agnes has been going through all the invites, making sure everyone is invited. This is our first big production so it\u2019s a lot to think about, but it feels quite under control. <strong>The mood is good&#8230; famous last words!\u00a0<\/strong><\/em><\/p>\n<h1>FRIDAY, FEBRUARY 20<\/h1>\n<p><strong>THE CALM BEFORE THE STORM<\/strong><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"8358802f-14e4-44e8-b918-b3fc01338f82\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1536\/azure\/dazed-prod\/1430\/9\/1439068.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m BTS\" class=\"img\" height=\"2048\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/9\/1439068.jpg\" width=\"1536\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Petra Fagerstr\u00f6m\u2019s <span class=\"nowrap\">LFW diary<\/span><\/span><span class=\"credit\">Photography Petra Fagerstr\u00f6m<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><em>Today felt like the calm before the storm.\ud83c\udf2a\ufe0f We had to take care of all the amendments after the fitting \u2013 it was all about closing linings and fixing hems, sleeve lengths, those sorts of things.\u00a0<\/em><\/p>\n<p><em>We\u2019re still on time and on schedule. Usually I\u2019m still making garments until the night before.<\/em><\/p>\n<p><em>We\u2019ve been playing Swedish bangers (Robyn, Fever Ray, Kent) in the studio, and it\u2019s been a Kate Bush kind of day. Tomorrow we\u2019re going to need something more upbeat. <\/em><em>We had <strong>ANOTHER<\/strong> meal deal for lunch but me and Agnes are going to eat out on the way home as a little treat.<\/em><\/p>\n<h1>SATURDAY, FEBRUARY 21<\/h1>\n<p><strong>EXCITED BUT TIRED<\/strong><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"d298eec6-ab52-4387-bd7a-b3fd00cc6ea2\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/9\/1439182.jpg\" data-img-aspect-ratio-type=\"squarish\" data-img-aspect-ratio=\"1.07\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"squarish\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m BTS\" class=\"img\" height=\"1915\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/9\/1439182.jpg\" width=\"2048\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Petra Fagerstr\u00f6m\u2019s <span class=\"nowrap\">LFW diary<\/span><\/span><span class=\"credit\">Photography Petra Fagerstr\u00f6m<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><em>Today we were casting. Harry was here, and we set up the backstage area. It was a pretty late one so we ended up ordering pizza. The energy is quite low now, so we\u2019ve been listening to more upbeat music like Avicii. We\u2019re excited but tired. What I said about being super calm is officially not a thing anymore.<\/em><\/p>\n<h1>SUNDAY, FEBRUARY 22<\/h1>\n<p><strong>ADDING <em>ANOTHER<\/em> LOOK<\/strong><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"6baae724-17bd-4a23-b374-b3fc0132a57b\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1536\/azure\/dazed-prod\/1430\/9\/1439046.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m BTS\" class=\"img\" height=\"2048\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/9\/1439046.jpg\" width=\"1536\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Petra Fagerstr\u00f6m\u2019s <span class=\"nowrap\">LFW diary<\/span><\/span><span class=\"credit\">Photography Petra Fagerstr\u00f6m<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><em>Today felt like the longest day of my life.<\/em><\/p>\n<p><em>We got to the studio around 8am, we finished casting, did hair and makeup tests, seeing models back to back and trying looks. The spirit is really good again! There were a few tired crashes and naps around the studio.<\/em><\/p>\n<p><em>When you start seeing the looks as they will be in the presentation, that\u2019s when the nerves really kick in. <strong>We even decided to spontaneously add a look at midday<\/strong>, so we had to make a sequin skirt. It wouldn\u2019t be show day if you\u2019re not making a look the night before.<\/em><\/p>\n<p><em>It\u2019s so funny that I\u2019ve been working on this collection for the past four months, and suddenly all we see everywhere are figure skaters at the Olympics! <strong>We were also so inspired by Alysa Liu, who won the gold medal!<\/strong> She\u2019s an amazing character, so we wanted to bring a bit of her into it.\u00a0<\/em><\/p>\n<p><em>It\u2019s been a luxurious day for food because we ordered Indian takeaway for the whole team.<\/em><\/p>\n<h1>MONDAY, FEBRUARY 21<\/h1>\n<p><strong>SHOW DAY (GO, GO, GO)<\/strong><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"19456308-6df1-477a-9fc3-b3fc0133e5f3\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1536\/azure\/dazed-prod\/1430\/9\/1439087.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m BTS\" class=\"img\" height=\"2048\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/9\/1439087.jpg\" width=\"1536\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Petra Fagerstr\u00f6m\u2019s <span class=\"nowrap\">LFW diary<\/span><\/span><span class=\"credit\">Photography Petra Fagerstr\u00f6m<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><em>Today was show day. We woke up at 5am because the call time was 7:30am. We set up the lights, the sound, and the show space. Models started arriving around 1 pm and from then on it was go, go, go, with hair and makeup! I don\u2019t think I had one sip of water until after it had finished because I was so focused on checking every look.<\/em><\/p>\n<p><em>There was a silver dress that was made this morning \u2013 it was the sequin skirt, but <strong>I turned it into a dress while everyone was having their hair and make-up done.<\/strong> There were two dogs running around, a shoot happening, models getting dressed \u2013 it was a couple of hours of complete mayhem.\u00a0<\/em><\/p>\n<p><em>It was super tiring, but I\u2019m happy with how it turned out. Byredo provided all the candles and incense, which made it feel really special. Then afterwards we had to clean everything up, so we didn\u2019t get out until about 9pm. Then me and Agnes had so much admin to do, so we didn\u2019t get the big celebration that we wanted because we ended up working until 1am. Hopefully we\u2019ll get that celebration drink tomorrow!<\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<footer class=\"article-footer\">\n<div class=\"wrapper\">\n<div class=\"article-series\">\n<h4 class=\"heading\">More on these topics<\/h4>\n<\/div>\n<div class=\"article-series\"><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/diary-of-a-debut\">Diary of a Debut<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/aw26\">AW26<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/womenswear\">Womenswear<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/fashionweek\">Fashion Week<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/feature\">Feature<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/petra-fagerstrom\">Petra Fagerstr\u00f6m<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/central-cee\">Central Cee<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/london\">London<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/fashion-week\">fashion-week<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/lfw\">LFW<\/a><\/div>\n<\/div>\n<\/footer>\n<div class=\"grid\">\n<div class=\"lava-lamp\">\n<div class=\"lava-lamp-text-container\">\n<h3 class=\"lava-lamp-subheading\">Expand your creative community and connect with 15,000 creatives from around the world.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid section-header\">\n<div class=\"section-header__link\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69757\/1\/fashion\"><\/p>\n<h2 class=\"section-header__title\">READ MORE<\/h2>\n<p><\/a><\/div>\n<\/div>\n<div class=\"grid tag-article-list\">\n<div class=\"swiper swiper-latest\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69756\/1\/adidas-originals-superstar-samuel-l-jackson\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> adidas Originals<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"adidas Originals_ Superstar SS26 Campaign_Samuel L\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-522-2159-1436\/azure\/dazed-prod\/1430\/9\/1439047.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Samuel L Jackson is on a quest to find his Superstars<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" 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src=\"https:\/\/images-prod.dazeddigital.com\/480\/83-151-1063-707\/azure\/dazed-prod\/1430\/9\/1439129.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Here\u2019s everything you missed at London Fashion Week AW26<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36755\/0\/di-petsa-aw26\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Di Petsa AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/80-215-1181-786\/azure\/dazed-prod\/1430\/9\/1439160.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Medusa\u2019s Lover was the main attraction at Di Petsa AW26<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69752\/1\/fendi-aw26-fw26-maria-grazia-chiuri-milan-fashion-week-mfw\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Fendi AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/86-173-1914-1273\/azure\/dazed-prod\/1430\/9\/1439022.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">We Should All Be Fetishists: Unpacking Maria Grazia Chiuri\u2019s Fendi debut<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69720\/1\/four-names-to-know-from-fashion-hong-kongs-aw26-lfw-takeover-soho-angus-tsui\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">Fashion Hong Kong<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Angus Tsui\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-324-2000-1330\/azure\/dazed-prod\/1430\/8\/1438488.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">4 names to know from Fashion Hong Kong\u2019s AW26 LFW takeover<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69744\/1\/ganni-harley-weir-spring-summer-2026-maggie-maurer\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> GANNI<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"GANNI_SS26-CAMPAIGN_4X5_1\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-610-2399-1596\/azure\/dazed-prod\/1430\/8\/1438662.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">GANNI is yearning for a dreamy summer \u2013 and so are we <\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69750\/1\/diesel-aw26-fw26-milan-fashion-week-mfw-glenn-martens-party-girl\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Diesel AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-225-1951-1298\/azure\/dazed-prod\/1430\/8\/1438864.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Diesel AW26 wants to unleash your inner party girl<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36741\/0\/conner-ives-aw26\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Conner Ives AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/74-95-1227-816\/azure\/dazed-prod\/1430\/8\/1438733.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Conner Ives AW26: Sex and the City meets Weimar-era Berlin<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69562\/1\/reeboks-classics-garment-leather-new-karol-g\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> Reebok <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"SS26_T2-Classics_NYC_Photo-Library-024\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-2-2822-1877\/azure\/dazed-prod\/1430\/6\/1436935.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Your favourite Reeboks are getting a makeover<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69730\/1\/burberry-aw26-fw26-london-fashion-week-lfw-daniel-lee\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Burberry AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/223-210-1872-1245\/azure\/dazed-prod\/1430\/8\/1438619.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Burberry AW26: Daniel Lee takes us on a wet and wild night out<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36735\/0\/karoline-vitto-aw26\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Karoline Vitto AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-236-1334-887\/azure\/dazed-prod\/1430\/8\/1438569.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Thinness culture met its match at Karoline Vitto AW26<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-16-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Petra Fagerstr\u00f6m AW26<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36733\/0\/petra-fagerstrom-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m AW26 \" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2000-1333\/azure\/dazed-prod\/1430\/8\/1438550.JPG\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36733\/1\/petra-fagerstrom-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m AW26 \" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2000-1333\/azure\/dazed-prod\/1430\/8\/1438535.JPG\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36733\/2\/petra-fagerstrom-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m AW26 \" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2000-1333\/azure\/dazed-prod\/1430\/8\/1438536.JPG\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36733\/3\/petra-fagerstrom-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m AW26 \" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2000-1333\/azure\/dazed-prod\/1430\/8\/1438537.JPG\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36733\/4\/petra-fagerstrom-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m AW26 \" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2000-1333\/azure\/dazed-prod\/1430\/8\/1438538.JPG\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36733\/5\/petra-fagerstrom-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m AW26 \" class=\"img\" height=\"1200\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/120-143-1800-1200\/azure\/dazed-prod\/1430\/8\/1438539.JPG\" width=\"1800\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 16 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>You only get one chance to make a first impression, or so the saying goes. Luckily, designer <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/66168\/1\/the-standout-csm-grad-coming-for-trad-wives-and-clean-girls\"><span>Petra Fagerstr\u00f6m<\/span><\/a><span> left a resounding first impression on the fashion industry during last year\u2019s Central Saint Martins MA graduate show. <\/span><span>Her delicate lenticular pleating quickly caught the attention of stylist Harry Lambert (who she\u2019s collaborated with for this debut) and, as of last week, landed her a nomination for the 2026 LVMH Prize. The success of her graduate collection is both a blessing and a curse (90 per cent a blessing, 10 per cent a curse), adding an extra layer of pressure to her London Fashion Week debut.<\/span><\/p>\n<p><span>Hosted in Farringdon, upstairs from her Paul Smith Foundation studio \u2013 and, coincidentally, on the same floor as the Dazed offices \u2013 Fagerstr\u00f6m presented a succinct 16 looks inspired by her childhood as a figure skating prodigy. While growing up in Gothenburg, she fell in love with fashion while designing her own ice skating costumes, making her AW26 presentation a full circle moment.\u00a0<\/span><\/p>\n<p><span>To be more specific, the collection is about one particular character that crops up a lot in figure skating: the proud parent who doubles up as the pushy coach. \u201cShe\u2019s a woman who lives in her youth and wants to recreate that through coaching her daughter,\u201d Fagerstr\u00f6m explains. \u201cThe makeup is for a grown-up woman who\u2019s sentimental about her youth. It\u2019s someone a bit stuck in the past.\u201d\u00a0<\/span><\/p>\n<p><span>In the seven days leading up to her London Fashion Week debut, I spoke to Fagerstr\u00f6m every day to get an update on the behind-the-scenes chaos (or lack thereof). As well as getting an insight into what it takes to put on a presentation, we also learnt her go-to meal deal combination and the exact moment her nerves set in.\u00a0<\/span><\/p>\n<h1>MONDAY, FEBRUARY 16<\/h1>\n<p><strong>KATE BUSH ON REPEAT<\/strong><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"b00f6abf-2d98-4850-96c6-b3fc0132f07d\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/9\/1439048.jpg\" data-img-aspect-ratio-type=\"squarish\" data-img-aspect-ratio=\"1.03\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"squarish\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m BTS\" class=\"img\" height=\"1992\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/9\/1439048.jpg\" width=\"2048\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Petra Fagerstr\u00f6m\u2019s <span class=\"nowrap\">LFW diary<\/span><\/span><span class=\"credit\">Photography Petra Fagerstr\u00f6m<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><em>I woke up super early. I\u2019m quite tired; it\u2019s starting to get to me.<\/em><\/p>\n<p><em>I had coffee and then headed to the studio.\u00a0<\/em><\/p>\n<p><em>We had a lot of meetings today. There was a meeting with hair and makeup where we started discussing what we would do. Up until lunch, I was sewing with Agnes [Holm, brand co-founder] on FaceTime, going through all the garments from our Spring\/Summer production.\u00a0<\/em><\/p>\n<p><em>I had a lot of caffeine, then got a meal deal from Sainsbury\u2019s with Erick [Maga\u00f1a Santiago], who\u2019s helping. We were listening to music \u2013 for some reason, I had the Super Mario theme song stuck in my head. There was a lot of The Strokes, and Kate Bush was on repeat.\u00a0<\/em><\/p>\n<p><em>We finished super late. I went home around midnight.\u00a0<\/em><\/p>\n<h1>TUESDAY, FEBRUARY 17<\/h1>\n<p><strong>THREE MORE DRESSES!<\/strong><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"0d36a860-223d-44d1-a85f-b3fd00cc1c4f\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1536\/azure\/dazed-prod\/1430\/9\/1439181.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Agnes Holm, co-founder of Petra Fagerstr&#246;m \" class=\"img\" height=\"2048\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/9\/1439181.jpg\" width=\"1536\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Agnes Holm, co-founder<\/span><span class=\"credit\">Photography Petra Fagerstr\u00f6m<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><em>It was another early morning. We had a full house in the studio with friends helping [Lily Teiger and Alice Barron]. Today we finished the final garment of the collection, but <span><strong>then decided to make three more!<\/strong><\/span> If you can, why wouldn\u2019t you?\u00a0<\/em><\/p>\n<p><em>Storm Foster has been collaborating with me on the hats, which we\u2019ll allocate tomorrow during the fitting. I love a hat \u2013 I\u2019ve probably made too many. <span>We also started al<\/span>locating shoes today, which have been supported by Manolo Blahnik. <\/em>\ud83d\udc97<\/p>\n<h1>WEDNESDAY, FEBRUARY 18<\/h1>\n<p><strong>STARTING TO GET NERVOUS<\/strong><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"6e6ec043-1797-4fa4-a8ad-b3fd00d630f3\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1536\/azure\/dazed-prod\/1430\/9\/1439184.JPG\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"12752f4e-899a-4342-b769-8b768ef1f37d\" class=\"img\" height=\"2048\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/9\/1439184.JPG\" width=\"1536\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Petra Fagerstr\u00f6m<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><em>Both yesterday and today have been <strong>making, making, making<\/strong> (and having meetings with production about the lighting).\u00a0<\/em><\/p>\n<p><em>I had another meal deal for lunch. This week it\u2019s mostly been a feta and spinach wrap, a fruit or a pastry, and a Celsius to drink. <\/em><em>We were listening to a lot of Joy Division today. My friend and stylist Amy Ta has been in the office, so she\u2019s been playing a lot of Yung Lean.\u00a0<\/em><\/p>\n<p><em>This evening we\u2019re going to order food and get all the looks ready for tomorrow\u2019s fitting. It\u2019s getting close now, I can feel the pulse. I\u2019m starting to get nervous.\u00a0<\/em><\/p>\n<h1>THURSDAY, FEBRUARY 19<\/h1>\n<p><strong>FITTINGS WITH HARRY<\/strong><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"5d53e2e9-e8b6-4ee6-a98e-b3fc013348dd\" data-src=\"https:\/\/images-prod.dazeddigital.com\/607\/azure\/dazed-prod\/1430\/9\/1439050.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m BTS\" class=\"img\" height=\"809\" src=\"https:\/\/images-prod.dazeddigital.com\/607\/azure\/dazed-prod\/1430\/9\/1439050.jpg\" width=\"607\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Petra Fagerstr\u00f6m\u2019s <span class=\"nowrap\">LFW diary<\/span><\/span><span class=\"credit\">Photography Petra Fagerstr\u00f6m<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><em>Today we did fittings with Harry [Lambert] and Harry\u2019s team: Naomi, Ella and Zaza. It\u2019s been a long one. We started the fittings at 2pm. It actually went very smoothly \u2013 I\u2019m actually surprised by how calm I am and how on time this feels, which usually isn\u2019t the case. But who knows, maybe I\u2019ll add one more look.\u00a0<\/em><\/p>\n<p><em>We\u2019re still deciding on the music because I keep listening to different songs. <\/em>\ud83c\udfb6\ud83c\udfa7<\/p>\n<p><em>Agnes has been going through all the invites, making sure everyone is invited. This is our first big production so it\u2019s a lot to think about, but it feels quite under control. <strong>The mood is good&#8230; famous last words!\u00a0<\/strong><\/em><\/p>\n<h1>FRIDAY, FEBRUARY 20<\/h1>\n<p><strong>THE CALM BEFORE THE STORM<\/strong><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"8358802f-14e4-44e8-b918-b3fc01338f82\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1536\/azure\/dazed-prod\/1430\/9\/1439068.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m BTS\" class=\"img\" height=\"2048\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/9\/1439068.jpg\" width=\"1536\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Petra Fagerstr\u00f6m\u2019s <span class=\"nowrap\">LFW diary<\/span><\/span><span class=\"credit\">Photography Petra Fagerstr\u00f6m<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><em>Today felt like the calm before the storm.\ud83c\udf2a\ufe0f We had to take care of all the amendments after the fitting \u2013 it was all about closing linings and fixing hems, sleeve lengths, those sorts of things.\u00a0<\/em><\/p>\n<p><em>We\u2019re still on time and on schedule. Usually I\u2019m still making garments until the night before.<\/em><\/p>\n<p><em>We\u2019ve been playing Swedish bangers (Robyn, Fever Ray, Kent) in the studio, and it\u2019s been a Kate Bush kind of day. Tomorrow we\u2019re going to need something more upbeat. <\/em><em>We had <strong>ANOTHER<\/strong> meal deal for lunch but me and Agnes are going to eat out on the way home as a little treat.<\/em><\/p>\n<h1>SATURDAY, FEBRUARY 21<\/h1>\n<p><strong>EXCITED BUT TIRED<\/strong><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"d298eec6-ab52-4387-bd7a-b3fd00cc6ea2\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/9\/1439182.jpg\" data-img-aspect-ratio-type=\"squarish\" data-img-aspect-ratio=\"1.07\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"squarish\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m BTS\" class=\"img\" height=\"1915\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/9\/1439182.jpg\" width=\"2048\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Petra Fagerstr\u00f6m\u2019s <span class=\"nowrap\">LFW diary<\/span><\/span><span class=\"credit\">Photography Petra Fagerstr\u00f6m<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><em>Today we were casting. Harry was here, and we set up the backstage area. It was a pretty late one so we ended up ordering pizza. The energy is quite low now, so we\u2019ve been listening to more upbeat music like Avicii. We\u2019re excited but tired. What I said about being super calm is officially not a thing anymore.<\/em><\/p>\n<h1>SUNDAY, FEBRUARY 22<\/h1>\n<p><strong>ADDING <em>ANOTHER<\/em> LOOK<\/strong><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"6baae724-17bd-4a23-b374-b3fc0132a57b\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1536\/azure\/dazed-prod\/1430\/9\/1439046.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m BTS\" class=\"img\" height=\"2048\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/9\/1439046.jpg\" width=\"1536\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Petra Fagerstr\u00f6m\u2019s <span class=\"nowrap\">LFW diary<\/span><\/span><span class=\"credit\">Photography Petra Fagerstr\u00f6m<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><em>Today felt like the longest day of my life.<\/em><\/p>\n<p><em>We got to the studio around 8am, we finished casting, did hair and makeup tests, seeing models back to back and trying looks. The spirit is really good again! There were a few tired crashes and naps around the studio.<\/em><\/p>\n<p><em>When you start seeing the looks as they will be in the presentation, that\u2019s when the nerves really kick in. <strong>We even decided to spontaneously add a look at midday<\/strong>, so we had to make a sequin skirt. It wouldn\u2019t be show day if you\u2019re not making a look the night before.<\/em><\/p>\n<p><em>It\u2019s so funny that I\u2019ve been working on this collection for the past four months, and suddenly all we see everywhere are figure skaters at the Olympics! <strong>We were also so inspired by Alysa Liu, who won the gold medal!<\/strong> She\u2019s an amazing character, so we wanted to bring a bit of her into it.\u00a0<\/em><\/p>\n<p><em>It\u2019s been a luxurious day for food because we ordered Indian takeaway for the whole team.<\/em><\/p>\n<h1>MONDAY, FEBRUARY 21<\/h1>\n<p><strong>SHOW DAY (GO, GO, GO)<\/strong><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"19456308-6df1-477a-9fc3-b3fc0133e5f3\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1536\/azure\/dazed-prod\/1430\/9\/1439087.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Petra Fagerstr&#246;m BTS\" class=\"img\" height=\"2048\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/9\/1439087.jpg\" width=\"1536\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Petra Fagerstr\u00f6m\u2019s <span class=\"nowrap\">LFW diary<\/span><\/span><span class=\"credit\">Photography Petra Fagerstr\u00f6m<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><em>Today was show day. We woke up at 5am because the call time was 7:30am. We set up the lights, the sound, and the show space. Models started arriving around 1 pm and from then on it was go, go, go, with hair and makeup! I don\u2019t think I had one sip of water until after it had finished because I was so focused on checking every look.<\/em><\/p>\n<p><em>There was a silver dress that was made this morning \u2013 it was the sequin skirt, but <strong>I turned it into a dress while everyone was having their hair and make-up done.<\/strong> There were two dogs running around, a shoot happening, models getting dressed \u2013 it was a couple of hours of complete mayhem.\u00a0<\/em><\/p>\n<p><em>It was super tiring, but I\u2019m happy with how it turned out. Byredo provided all the candles and incense, which made it feel really special. Then afterwards we had to clean everything up, so we didn\u2019t get out until about 9pm. Then me and Agnes had so much admin to do, so we didn\u2019t get the big celebration that we wanted because we ended up working until 1am. Hopefully we\u2019ll get that celebration drink tomorrow!<\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/69757\/1\/petra-fagerstrom-diary-of-debut-london-fashion-week-aw26-fw26-lfw-harry-lambert&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-753-1536-1024\/azure\/dazed-prod\/1430\/9\/1439183.JPG&#8221;] Courtesy of Petra Fagerstr\u00f6m February\u00a0 26,\u00a0 2026 Fashion \/ Diary of a Debut Fashion \/ Diary of a Debut Diary of a debut: Inside Petra Fagerstr\u00f6m\u2019s London Fashion Week breakout As the rising designer makes her on-schedule debut, we take a peek inside her diary during the lead-up to her first presentation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1794746","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1794746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1794746"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1794746\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1794746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1794746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1794746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}