Save to wishlist<\/span><\/p>\nSave to wishlist<\/title><\/div>\n<p><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The <em>new<\/em> formulation still features these ingredients, but adds (hence the \u201cplus\u201d) their new cationic technology that attaches like a magnet onto the cuticle of the hair\u2014what is, essentially, the outer shell of a strand\u2014and repairs it, as well. That way, you\u2019re sealing in all that good healing you got from the bis-amino. \u201cBy combining these two technologies, we\u2019re able to repair damage from the inside out and reduce future breakage,\u201d says Popescu.<\/p>\n<p>\u201cWe also received some feedback from consumers that when they used (the original formula), they felt like their hair was repaired, but they wanted to have a bit more conditioning,\u201d she adds. So in addition to the cuticle repair upgrade, the new product needed to target softness and manageability.<\/p>\n<p>Not that the OG wasn\u2019t conditioning. The original formula featured a combination of oils and lipids to hydrate and soften the hair, such as glycerin and jojoba seed oil. \u201cThe new formula has more modern types of conditioning ingredients,\u201d says Cincinnati-based cosmetic chemist Kelly Dobos. She points to the addition of acrylamidopropyltrimonium chloride\/acrylamide copolymer, a synthetic polymer that has improved long-lasting softening effects.<\/p>\n<p>\u201cThere are also some changes to thickening and stabilizing ingredients that I think also contribute to a thicker, richer feel,\u201d Dobos adds.\u201dThe original utilized hydroxyethyl ethylcellulose for thickening and stability, and the new formula uses hydroxypropyl starch phosphate, which also offers thickening properties but with a less tacky and more luxurious feel.\u201d<\/p>\n<p>Several natural oils and botanical extracts\u2014crambe abyssinica seed oil, avocado oil, and sunflower seed oil\u2014have also been added to the new formula and may have some additional scalp moisturization and antioxidant benefits, says Dobos.<\/p>\n<p>The brand has also managed to cut the usage time. The original formula was a pre-shampoo treatment that needed to be left on for 10 minutes before rinsing and washing. The new product, the brand claims, gets even better results in just three minutes. Popescu credits the speed to a new ingredient\u2014glutamic acid\u2014which aids penetration to the hair\u2019s cortex. \u201cWe can basically restructure the hair from 360 degrees\u2014first increasing the penetration and sealing basically instantaneously,\u201d she says.<\/p>\n<p>Dobos also believes the speed is helped along by those extra conditioning ingredients: \u201cMore conditioning agents deposit on the negatively-charged surface of the damaged hair. More polymeric, film-forming conditioners help align damaged hair cuticles quickly.\u201d And there might be a little wish-fulfillment happening. \u201cThe addition of oils and butters begins lubricating the hair fiber on application and can enhance the <em>perception<\/em> of quicker repair even if the \u2018bond building\u2019 is a little slower,\u201d Dobos adds. So you\u2019re likely feeling instant smoothing and conditioning, and the real repair comes after a few uses.<\/p>\n<\/div>\n<\/div>\n<div class=\"BodyWrapper-kzyFNv kaykbG body body__container article__body\" data-journey-hook=\"client-content\" data-testid=\"BodyWrapper\">\n<div class=\"body__inner-container\">\n<div class=\"GroupCalloutWrapper-cfrXZg iaIQYt callout callout--group callout--group-2\" data-testid=\"GroupCalloutWrapper\">\n<figure class=\"AssetEmbedWrapper-fkZDUs kHRAYC asset-embed callout--group-item callout--group-item-1\">\n<div class=\"AssetEmbedAssetContainer-eEeytc eRSvCP asset-embed__asset-container\"><span class=\"SpanWrapper-zEXFr koTknX responsive-asset AssetEmbedResponsiveAsset-cIfZLr fHIkTW asset-embed__responsive-asset\"><img decoding=\"async\" alt=\"A woman with a long brunette bob with her head turned in profile\" loading=\"lazy\" class=\"ResponsiveImageContainer-eNxvmU cfBbTk responsive-image__image\" src=\"https:\/\/media.allure.com\/photos\/699da79d4b6d46d628830a9d\/master\/w_1600%2Cc_limit\/before1.jpeg\"><\/span><\/div>\n<div class=\"CaptionWrapper-jYrTxZ gVBkjw caption AssetEmbedCaption-fyuOdR jpkaNC asset-embed__caption\" data-testid=\"caption-wrapper\"><span class=\"BaseText-eqOrNE CaptionText-brNLzD dVfodE fGraOh caption__text caption__text\"><\/p>\n<p>The writer’s hair before using the new Olaplex No. 3 Plus<\/p>\n<p><\/span><span class=\"BaseText-eqOrNE CaptionCredit-eowWKH kScxxR gxwcqg caption__credit caption__credit\">Courtesy of subject<\/span><\/div>\n<\/figure>\n<figure class=\"AssetEmbedWrapper-fkZDUs kHRAYC asset-embed callout--group-item callout--group-item-2\">\n<div class=\"AssetEmbedAssetContainer-eEeytc eRSvCP asset-embed__asset-container\"><span class=\"SpanWrapper-zEXFr koTknX responsive-asset AssetEmbedResponsiveAsset-cIfZLr fHIkTW asset-embed__responsive-asset\"><img decoding=\"async\" alt=\"A woman with a long brown bob poses with her head turned away from the camera in profile.\" loading=\"lazy\" class=\"ResponsiveImageContainer-eNxvmU cfBbTk responsive-image__image\" src=\"https:\/\/media.allure.com\/photos\/699da8e0b2d8bcd40d707119\/master\/w_1600%2Cc_limit\/after1.jpeg\"><\/span><\/div>\n<div class=\"CaptionWrapper-jYrTxZ gVBkjw caption AssetEmbedCaption-fyuOdR jpkaNC asset-embed__caption\" data-testid=\"caption-wrapper\"><span class=\"BaseText-eqOrNE CaptionText-brNLzD dVfodE fGraOh caption__text caption__text\"><\/p>\n<p>The writer’s hair after using Olaplex No. 3 Plus<\/p>\n<p><\/span><span class=\"BaseText-eqOrNE CaptionCredit-eowWKH kScxxR gxwcqg caption__credit caption__credit\">Courtesy of subject<\/span><\/div>\n<\/figure>\n<\/div>\n<p>As the mother of a 13-month-old, a shower (and time in general) is hard to come by, so faster is always better for me. Plus, while Dobos is in no way affiliated with Olaplex, she calls herself a \u201cNo.3 devotee,\u201d and her excitement when I sent her the reformulation news was pretty contagious. \u201cI have been using it for years since my stylist introduced me to it and just love how the product improves my color-treated hair,\u201d she said. \u201cI\u2019m excited to get my hands on this new formula and cut down that dwell time.\u201d<\/p>\n<p>I, on the other hand, have never really \u201cneeded\u201d No.3, though I dabble in other Olaplex products (their shampoo and conditioner, primarily). I have fine, stick-straight hair (no need for a straightener), prone to greasiness within 48 hours of a wash. I am also constantly waging a war against gravity, my hair never holding a curl or blow-out for as long as I\u2019d like. I do color my hair, but I\u2019m terrible about routine salon appointments and haven\u2019t dyed my brown hair blonde (or anything other than varying shades of brunette) in about a decade.<\/p>\n<p>All this to say, I tend to avoid products that are marketed as reparative or ultra-moisturizing. I don\u2019t need a ton of repair, and I worry that conditioning ingredients will weigh my hair down. But as luck would have it, I just came off a stretch of dry shampoos and ponytail-wearing, so this felt like as good a time as any to try it and get a healthy reset.<\/p>\n<p>I tried both products as instructed\u2014towel dry hair, apply root-to-tip, rinse after the directed time had elapsed (10 minutes for the old formula, three for the new). I used a Wet Brush to comb through any tangles afterwards, and was delighted at how smoothly the bristles were able to move through my hair. The old formula left a few almost imperceptible tangles, the new almost none\u2014a huge feat considering I live in the hard water capital of America (New Orleans).<\/p>\n<\/div>\n<\/div>\n<div class=\"BodyWrapper-kzyFNv kaykbG body body__container article__body\" data-journey-hook=\"client-content\" data-testid=\"BodyWrapper\">\n<div class=\"body__inner-container\">\n<p>After drying (I like the speed of a hair-dryer brush because again, toddler. I use the Drybar Double Shot), I was impressed that both formulas seemed to find and tame frizz I didn\u2019t even know I had. I can\u2019t say one performed better than the other in that respect, but I also don\u2019t have deeply damaged hair. The clinical results point to reversed damage in one use, but it was tested on bleached hair.<\/p>\n<p>I will say that I felt like I had gotten the reset my hair needed\u2014possibly about 20% more so with the new formula, which <em>really<\/em> left my hair feeling silky and light. You couldn\u2019t tell that my hair had been languishing in a hair tie for days, and <em>maybe possibly<\/em> had some baby snot up in there. It looked like I had finally gotten myself to a salon\u2014with that same super-soft bounce you get after a professional gets their hands on it. It won\u2019t be a weekly treatment for me, but I\u2019ll definitely rotate it into my routine when needed.<\/p>\n<p>Below, check out more reviews of Olaplex No. 3 Plus from <em>Allure<\/em> editors with different hair types and conditioning needs.<\/p>\n<div role=\"heading\" class=\"heading-h3\"><strong>Elizabeth Gulino, senior staff writer<\/strong><\/div>\n<div class=\"GroupCalloutWrapper-cfrXZg iaIQYt callout callout--group callout--group-2\" data-testid=\"GroupCalloutWrapper\">\n<figure class=\"AssetEmbedWrapper-fkZDUs kHRAYC asset-embed callout--group-item callout--group-item-1\">\n<div class=\"AssetEmbedAssetContainer-eEeytc eRSvCP asset-embed__asset-container\"><span class=\"SpanWrapper-zEXFr koTknX responsive-asset AssetEmbedResponsiveAsset-cIfZLr fHIkTW asset-embed__responsive-asset\"><img decoding=\"async\" alt=\"Allure editor Elizabeth Gulino in a bathrobe with her hair worn down.\" loading=\"lazy\" class=\"ResponsiveImageContainer-eNxvmU cfBbTk responsive-image__image\" src=\"https:\/\/media.allure.com\/photos\/699da4e00ac6c7105fc8dd23\/master\/w_1600%2Cc_limit\/Elizabeth%2520Gulino%2520OG%2520No.3%2520before%2520(1).jpg\"><\/span><\/div>\n<div class=\"CaptionWrapper-jYrTxZ gVBkjw caption AssetEmbedCaption-fyuOdR jpkaNC asset-embed__caption\" data-testid=\"caption-wrapper\"><span class=\"BaseText-eqOrNE CaptionText-brNLzD dVfodE fGraOh caption__text caption__text\"><\/p>\n<p>Senior staff writer Elizabeth Gulino before trying the original Olaplex No. 3.<\/p>\n<p><\/span><span class=\"BaseText-eqOrNE CaptionCredit-eowWKH kScxxR gxwcqg caption__credit caption__credit\">Courtesy of subject<\/span><\/div>\n<\/figure>\n<figure class=\"AssetEmbedWrapper-fkZDUs kHRAYC asset-embed callout--group-item callout--group-item-2\">\n<div class=\"AssetEmbedAssetContainer-eEeytc eRSvCP asset-embed__asset-container\"><span class=\"SpanWrapper-zEXFr koTknX responsive-asset AssetEmbedResponsiveAsset-cIfZLr fHIkTW asset-embed__responsive-asset\"><img decoding=\"async\" alt=\"Allure editor Elizabeth Gulino standing in her bathroom with her hair down after using the original Olaplex No. 3 treatment\" loading=\"lazy\" class=\"ResponsiveImageContainer-eNxvmU cfBbTk responsive-image__image\" src=\"https:\/\/media.allure.com\/photos\/699da5458473181cc7d2eb49\/master\/w_1600%2Cc_limit\/Elizabeth%2520Gulino%2520OG%2520No.3%2520after.jpg\"><\/span><\/div>\n<div class=\"CaptionWrapper-jYrTxZ gVBkjw caption AssetEmbedCaption-fyuOdR jpkaNC asset-embed__caption\" data-testid=\"caption-wrapper\"><span class=\"BaseText-eqOrNE CaptionText-brNLzD dVfodE fGraOh caption__text caption__text\"><\/p>\n<p>Gulino after trying the original Olaplex No. 3.<\/p>\n<p><\/span><span class=\"BaseText-eqOrNE CaptionCredit-eowWKH kScxxR gxwcqg caption__credit caption__credit\">Courtesy of subject<\/span><\/div>\n<\/figure>\n<\/div>\n<p>\u201cIt\u2019s probably hard to believe that I\u2019ve never used Olaplex No.3 before, given that <em>Allure<\/em> previously called it the \u201ccrown jewel\u201d of the brand, but it\u2019s true. While the original formula claims to \u201creverse damage,\u201d I wouldn\u2019t say my hair is necessarily in need of intense repair. I don\u2019t color it (and never have), and I use hot tools sparingly, normally opting to let my hair air dry instead of firing up a blow-dryer. I used both the old and new No.3 the exact same way\u2014I covered my damp-ish hair from root to tip, put it up in a claw clip while I exfoliated and shaved in the shower, and let my hair air dry after letting it sit in my Crown Affair hair towel. They were each left on for about 10 minutes total.<\/p>\n<\/div>\n<\/div>\n<div class=\"BodyWrapper-kzyFNv kaykbG body body__container article__body\" data-journey-hook=\"client-content\" data-testid=\"BodyWrapper\">\n<div class=\"body__inner-container\">\n<div class=\"GroupCalloutWrapper-cfrXZg iaIQYt callout callout--group callout--group-2\" data-testid=\"GroupCalloutWrapper\">\n<figure class=\"AssetEmbedWrapper-fkZDUs kHRAYC asset-embed callout--group-item callout--group-item-1\">\n<div class=\"AssetEmbedAssetContainer-eEeytc eRSvCP asset-embed__asset-container\"><span class=\"SpanWrapper-zEXFr koTknX responsive-asset AssetEmbedResponsiveAsset-cIfZLr fHIkTW asset-embed__responsive-asset\"><img decoding=\"async\" alt=\"Image may contain Brown Hair Hair Person and Adult\" loading=\"lazy\" class=\"ResponsiveImageContainer-eNxvmU cfBbTk responsive-image__image\" src=\"https:\/\/media.allure.com\/photos\/699da5d34b6d46d628830a97\/master\/w_1600%2Cc_limit\/Elizabeth%2520Gulino%2520PLUS%2520No.3%2520before.jpg\"><\/span><\/div>\n<div class=\"CaptionWrapper-jYrTxZ gVBkjw caption AssetEmbedCaption-fyuOdR jpkaNC asset-embed__caption\" data-testid=\"caption-wrapper\"><span class=\"BaseText-eqOrNE CaptionText-brNLzD dVfodE fGraOh caption__text caption__text\"><\/p>\n<p>Gulino before trying the new Olaplex No. 3 Plus.<\/p>\n<p><\/span><span class=\"BaseText-eqOrNE CaptionCredit-eowWKH kScxxR gxwcqg caption__credit caption__credit\">Courtesy of subject<\/span><\/div>\n<\/figure>\n<figure class=\"AssetEmbedWrapper-fkZDUs kHRAYC asset-embed callout--group-item callout--group-item-2\">\n<div class=\"AssetEmbedAssetContainer-eEeytc eRSvCP asset-embed__asset-container\"><span class=\"SpanWrapper-zEXFr koTknX responsive-asset AssetEmbedResponsiveAsset-cIfZLr fHIkTW asset-embed__responsive-asset\"><img decoding=\"async\" alt=\"Allure editor Elizabeth Gulino standing in her bathroom with her hair down after using the new Olaplex No. 3 Plus treatment\" loading=\"lazy\" class=\"ResponsiveImageContainer-eNxvmU cfBbTk responsive-image__image\" src=\"https:\/\/media.allure.com\/photos\/699da627d3ed2f89b523e82f\/master\/w_1600%2Cc_limit\/Elizabeth%2520Gulino%2520PLUS%2520No.3%2520after.jpg\"><\/span><\/div>\n<div class=\"CaptionWrapper-jYrTxZ gVBkjw caption AssetEmbedCaption-fyuOdR jpkaNC asset-embed__caption\" data-testid=\"caption-wrapper\"><span class=\"BaseText-eqOrNE CaptionText-brNLzD dVfodE fGraOh caption__text caption__text\"><\/p>\n<p>Gulino after trying the new Olaplex No. 3 Plus.<\/p>\n<p><\/span><span class=\"BaseText-eqOrNE CaptionCredit-eowWKH kScxxR gxwcqg caption__credit caption__credit\">Courtesy of subject<\/span><\/div>\n<\/figure>\n<\/div>\n<p>\u201cAfter using the original formula, my hair dried into a sad, straw-like texture. I didn\u2019t feel that my hair was left looking healthier, and I was not impressed. I also was not excited about trying the reformulation if there was an opportunity for the same result. Thankfully, I was proven wrong. The new formula immediately made my hair feel <em>much<\/em> softer\u2014this could be due to the fact that I used more product the second time around, though. While I don\u2019t think my hair necessarily felt stronger immediately, like the brand claims, I can see how using this more often can have a better effect. Consider me a new fan.\u201d<\/p>\n<div role=\"heading\" class=\"heading-h3\"><strong>Annie Blay-Tettey, associate beauty editor<\/strong><\/div>\n<div class=\"GroupCalloutWrapper-cfrXZg iaIQYt callout callout--group callout--group-3\" data-testid=\"GroupCalloutWrapper\">\n<figure class=\"AssetEmbedWrapper-fkZDUs kHRAYC asset-embed callout--group-item callout--group-item-1\">\n<div class=\"AssetEmbedAssetContainer-eEeytc eRSvCP asset-embed__asset-container\"><span class=\"SpanWrapper-zEXFr koTknX responsive-asset AssetEmbedResponsiveAsset-cIfZLr fHIkTW asset-embed__responsive-asset\"><img decoding=\"async\" alt=\"Allure editor Annie Blay takes a selfie before using testing the Olaplex No. 3 original and new Plus formulas.\" loading=\"lazy\" class=\"ResponsiveImageContainer-eNxvmU cfBbTk responsive-image__image\" src=\"https:\/\/media.allure.com\/photos\/699db39dc0ba48744778dcfa\/master\/w_1600%2Cc_limit\/AnnieBlay-Olaplex-Before.jpg\"><\/span><\/div>\n<div class=\"CaptionWrapper-jYrTxZ gVBkjw caption AssetEmbedCaption-fyuOdR jpkaNC asset-embed__caption\" data-testid=\"caption-wrapper\"><span class=\"BaseText-eqOrNE CaptionText-brNLzD dVfodE fGraOh caption__text caption__text\"><\/p>\n<p>Associate editor Annie Blay-Tettey before trying Olaplex.<\/p>\n<p><\/span><span class=\"BaseText-eqOrNE CaptionCredit-eowWKH kScxxR gxwcqg caption__credit caption__credit\">Courtesy of subject<\/span><\/div>\n<\/figure>\n<figure class=\"AssetEmbedWrapper-fkZDUs kHRAYC asset-embed callout--group-item callout--group-item-2\">\n<div class=\"AssetEmbedAssetContainer-eEeytc eRSvCP asset-embed__asset-container\"><span class=\"SpanWrapper-zEXFr koTknX responsive-asset AssetEmbedResponsiveAsset-cIfZLr fHIkTW asset-embed__responsive-asset\"><img decoding=\"async\" alt=\"A closeup of editor Annie Blay's hair after using the original Olaplex No. 3 treatment.\" loading=\"lazy\" class=\"ResponsiveImageContainer-eNxvmU cfBbTk responsive-image__image\" src=\"https:\/\/media.allure.com\/photos\/699db4b70ac6c7105fc8dd39\/master\/w_1600%2Cc_limit\/AnnieBlay-Olaplex-No3-After.jpg\"><\/span><\/div>\n<div class=\"CaptionWrapper-jYrTxZ gVBkjw caption AssetEmbedCaption-fyuOdR jpkaNC asset-embed__caption\" data-testid=\"caption-wrapper\"><span class=\"BaseText-eqOrNE CaptionText-brNLzD dVfodE fGraOh caption__text caption__text\"><\/p>\n<p>Blay-Tettey after treating her hair with the original No. 3.<\/p>\n<p><\/span><span class=\"BaseText-eqOrNE CaptionCredit-eowWKH kScxxR gxwcqg caption__credit caption__credit\">Courtesy of subject<\/span><\/div>\n<\/figure>\n<figure class=\"AssetEmbedWrapper-fkZDUs kHRAYC asset-embed callout--group-item callout--group-item-3\">\n<div class=\"AssetEmbedAssetContainer-eEeytc eRSvCP asset-embed__asset-container\"><span class=\"SpanWrapper-zEXFr koTknX responsive-asset AssetEmbedResponsiveAsset-cIfZLr fHIkTW asset-embed__responsive-asset\"><img decoding=\"async\" alt=\"A closeup image of editor Annie Blay's hair after using the new Olaplex No. 3 Plus treatment.\" loading=\"lazy\" class=\"ResponsiveImageContainer-eNxvmU cfBbTk responsive-image__image\" src=\"https:\/\/media.allure.com\/photos\/699db440250397d0b83f93b7\/master\/w_1600%2Cc_limit\/AnnieBlay-Olaplex-No3-Plus-After.jpg\"><\/span><\/div>\n<div class=\"CaptionWrapper-jYrTxZ gVBkjw caption AssetEmbedCaption-fyuOdR jpkaNC asset-embed__caption\" data-testid=\"caption-wrapper\"><span class=\"BaseText-eqOrNE CaptionText-brNLzD dVfodE fGraOh caption__text caption__text\"><\/p>\n<p>Blay-Tettey after treating her hair with the new No. 3 Plus.<\/p>\n<p><\/span><span class=\"BaseText-eqOrNE CaptionCredit-eowWKH kScxxR gxwcqg caption__credit caption__credit\">Courtesy of subject<\/span><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"BodyWrapper-kzyFNv kaykbG body body__container article__body\" data-journey-hook=\"client-content\" data-testid=\"BodyWrapper\">\n<div class=\"body__inner-container\">\n<p>\u201cOlaplex No.3 used to be one of my holy-grail products. In 2022, after getting highlights and a bad silk press (on two separate occasions), my hair was literally fried, dyed, and laid to the side. I relied on the bond-building pre-shampoo treatment to nurse my curls back to health\u2014and it certainly helped, along with the rest of the Olaplex wash regimen. After a big chop and establishing new healthy growth, I stopped reaching for the product, so when I heard they\u2019d reformulated one of my OGs, I was excited.<\/p>\n<p>\u201cMy impressions after using both formulas are that there really doesn\u2019t seem to be much of a difference. After wetting my hair, I applied the old formula to one side and the new formula to the other. Both provided great slip for detangling, but that was about the only notable thing. Which makes perfect sense, because the product is more geared towards damaged hair, from my understanding, and thankfully, my hair is no longer damaged. Because of that, I don\u2019t think I was able to really reap any of the benefits intended by using the new formula (or the old one, for that matter)<\/p>\n<p>\u201cOverall, the new formula doesn\u2019t make me want to start using Olaplex No.3 again; not because I think it\u2019s a bad product, but because I simply don\u2019t need it. Plus, as a busy mom of a toddler, I don\u2019t have time for extra steps in my already long wash day\u2014just a shampoo, conditioner, and style will do for me.\u201d<\/p>\n<div role=\"heading\" class=\"heading-h3\"><strong>Sophia Panych, content director<\/strong><\/div>\n<figure class=\"AssetEmbedWrapper-fkZDUs kHRAYC asset-embed\">\n<div class=\"AssetEmbedAssetContainer-eEeytc eRSvCP asset-embed__asset-container\"><span class=\"SpanWrapper-zEXFr koTknX responsive-asset AssetEmbedResponsiveAsset-cIfZLr fHIkTW asset-embed__responsive-asset\"><img decoding=\"async\" alt=\"Image may contain Blonde Hair Person Adult and Brown Hair\" loading=\"lazy\" class=\"ResponsiveImageContainer-eNxvmU cfBbTk responsive-image__image\" src=\"https:\/\/media.allure.com\/photos\/699dae68f00408fe964d6714\/master\/w_1600%2Cc_limit\/IMG_4525.jpg\"><\/span><\/div>\n<div class=\"CaptionWrapper-jYrTxZ gVBkjw caption AssetEmbedCaption-fyuOdR jpkaNC asset-embed__caption\" data-testid=\"caption-wrapper\"><span class=\"BaseText-eqOrNE CaptionText-brNLzD dVfodE fGraOh caption__text caption__text\"><\/p>\n<p>Content director Sophia Panych after trying the new Olaplex No. 3 Plus formula.<\/p>\n<p><\/span><\/div>\n<\/figure>\n<p>I’m one of those obnoxious people who wait to watch viral TV shows months, even years, after the buzz dies down. Sometimes all the hype has the opposite effect on me, which is exactly what happened with Olaplex. I’m a bit embarrassed to admit that as a beauty editor of nearly two decades, I’ve never tried the brand’s No.3\u2014especially since my fine, fried, highlighted hair exhibits the exact the kind of damage the formula claims to help with. I tried No.3 Plus for the first time and was amazed at how silky it made my hair both in the shower and as I was blow-drying it.<\/p>\n<\/div>\n<\/div>\n<div class=\"BodyWrapper-kzyFNv kaykbG body body__container article__body\" data-journey-hook=\"client-content\" data-testid=\"BodyWrapper\">\n<div class=\"body__inner-container\">\n<p>My hair is comically long right now. I’m in desperate need of a haircut, but I’m also cheap and have been putting off my next cut and color as long as possible. That means every blow-dry is a battle to get the mid-lengths smooth and snaggle-free. After using No. 3 Plus, I needed significantly less effort to blow-dry my hair (i.e. less ripping through it with my brush), and I didn’t need to go over it with a flat<strong>i<\/strong>ron to get the silky sheen I like (I really hope my hairstylist isn’t reading this right now). It’s hard to tell if my hair is stronger than before, as I think I need to use it regularly and over a couple of months to see those types of results.<\/p>\n<p>I will definitely be adding No.3 Plus to my hair-care routine from now on, on days I have a little more time to spend in the shower. For someone who is lazy with their hair and always late, the extra step, even though it’s now only three minutes, may be hard to squeeze in during the work week. But over the weekend, though\u2014between episodes of <em>Emily in Paris<\/em> season three\u2014sure thing.<\/p>\n<p><em>The Olaplex No.3 Plus Complete Repair Treatment retails for $34 and is available at Nordstrom and Sephora.<\/em><\/p>\n<div class=\"UnifiedProductCardBody-hIYvDT hHUqyY product-embed product-embed\" data-item='{\"ctaHref\":\"\",\"dangerousDek\":\"\",\"productBrand\":\"\",\"dangerousHed\":\"\",\"embedSize\":null,\"isSponsored\":false,\"contentType\":\"product\",\"productId\":\"699dc3a1b2d8bcd40d707196\",\"showOfferUrl\":false,\"showPriceOnButton\":true,\"showAffiliateDisclaimerOnFirstProduct\":false,\"showLocalisedOffers\":false,\"hasCheckPriceFeature\":false,\"isUpcEnabled\":true,\"showClampedProductDescription\":true,\"productDescriptionLineLength\":2,\"hasReadMoreFeature\":false,\"hasAffiliateLinkDisabled\":false,\"isMobileView\":false,\"showMultipleImageCount\":4,\"hasProsConsFeature\":false,\"hasRatingFeature\":false,\"pros\":[],\"cons\":[],\"rating\":\"\",\"shouldUseAmazonPrimeDayLiveAPIData\":true,\"contentInfo\":{\"contentUrl\":\"https:\/\/www.allure.com\/story\/olaplex-no3-plus-product-review\",\"contentName\":\"The Reformulated Olaplex No.3 Is Smarter, Better, and Faster Than the Original\"},\"enableGtmFixesIntersectionObserver\":true,\"enableGtmFixesUseRef\":true,\"textBadge\":null,\"seal\":null,\"id\":\"699dc3a1b2d8bcd40d707196\",\"brand\":{\"name\":\"\"},\"offers\":[],\"component\":\"unified_product_card\",\"hasMultipleImage\":false,\"showProsConsData\":false,\"videoIds\":[],\"offersLength\":0,\"hasBookmarkingFeature\":true}'>\n<div id=\"699dc3a1b2d8bcd40d707196\" class=\"UnifiedLandscapeProductCardWrapper-lpCYz gavOMm\">\n<div class=\"UnifiedProductCardContainer-jfmyrc hJJXyx\">\n<div class=\"UnifiedProductCardDetailsContainer-jzIVFy kWdvay\">\n<div class=\"UnifiedProductCardBookmarkWrapper-htrbkg klqNa\">\n<div><button class=\"BaseButton-lbLhfD ButtonWrapper-igqDZ ijhmCA hFLQBC button button--secondary upc-bookmark\" data-event-click='{\"element\":\"Button\"}' data-testid=\"Button\" type=\"button\"><span class=\"ButtonLabel-cyWivE hvohFn button__label\">Save to wishlist<\/span><\/p>\n<div class=\"ButtonIconWrapper-gzKJtq bQqPLN button__icon-container\"><title>Save to wishlist<\/title><\/div>\n<p><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>Read more <em>Allure<\/em> reviews:<\/strong><\/p>\n<ul>\n<li><strong>The New Est\u00e9e Lauder Double Wear Foundation Offers More Customizable Coverage<\/strong><\/li>\n<li>We Tried Crown Affair\u2019s First Curl Product on 3 Different Hair Textures<\/li>\n<li>Mary Phillips Has Turned a TikTok Movement Into a Brand<\/li>\n<li>The Dyson Airwrap Multi-Styler Just Got an Upgrade\u2014Here’s My Honest Opinion<\/li>\n<\/ul>\n<p><strong>Now, watch Dove Cameron’s 10-minute makeup routine:<\/strong><\/p>\n<\/div>\n<\/div>\n<p>[analyse_source url=”https:\/\/www.allure.com\/story\/olaplex-no3-plus-product-review”]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=”featured” src=”https:\/\/media.allure.com\/photos\/699dafd0a308b4958253be70\/16:9\/w_1280,c_limit\/Olaplex%20No.3PLUS.jpg”] Some things don\u2019t need to be reinvented. Sliced bread? Awesome. Paperclips? Never change. So it was a surprise when Olaplex announced it was reformulating its fan-favorite bond repair treatment, Olaplex No.3 Hair Perfector. It\u2019s a paperclip. A dependable fix when things are a little frazzled and disorganized. Olaplex No.3 Plus Complete Repair […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[52,226],"class_list":["post-1790420","post","type-post","status-publish","format-standard","hentry","category-politics","tag-allure-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1790420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1790420"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1790420\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1790420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1790420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1790420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}