{"id":1789306,"date":"2026-02-23T14:00:00","date_gmt":"2026-02-23T11:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1789306"},"modified":"2026-02-23T14:00:00","modified_gmt":"2026-02-23T11:00:00","slug":"how-valentinos-perfumers-bottled-sensual-melancholy-for-the-newest-born-in-roma","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1789306","title":{"rendered":"How Valentino\u2019s Perfumers Bottled \u201cSensual Melancholy\u201d for the Newest Born in Roma"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.byrdie.com\/thmb\/kxecy3_myhnfiajbd3xY6_RvIhM=\/1500&#215;0\/filters:no_upscale():max_bytes(150000):strip_icc()\/valentinopurplesocial-6ca25e09193b47cca67b417a77de6a97.png&#8221;]<\/p>\n<p><main id=\"main_1-0\" class=\"comp main layout-body--continuous-scroll mntl-block\" data-tracking-container=\"true\"><\/p>\n<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<p id=\"mm-trx-disclosure_1-0\" class=\"comp mm-trx-disclosure\"> If you click on links we provide, we may receive compensation.\n<\/p>\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">How Valentino\u2019s Perfumers Bottled \u201cSensual Melancholy\u201d for the Newest Born in Roma<\/h1>\n<p id=\"article-subheading_1-0\" class=\"comp article-subheading mntl-text-block\">An interview with Pascal Gaurin and Natasha C\u00f4te-Mouzzanar. <\/p>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she's contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\" data-inline-tooltip=\"true\"> Sophie Vilensky<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"Sophie Vilensky\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/p9mQ1ekAgcBQ0TwAQHctKvAZIYw=\/200x200\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/ByrdieWriter-6fd5ae4128994bc8b4b1cdad26d30c54.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/p9mQ1ekAgcBQ0TwAQHctKvAZIYw=\/200x200\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/ByrdieWriter-6fd5ae4128994bc8b4b1cdad26d30c54.png\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"Sophie Vilensky\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nSophie Vilensky\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on February 23, 2026 09:00AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/uWKxT5VHIbHZjPvQhr3s5zpvy0Y=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/valentinopurple-645609e7ea5b424ba7c81fde05d6f1ff.png\" width=\"2000\" height=\"1500\" alt=\"model holding a purple Valentino perfume bottle\" class=\" primary-image__image mntl-primary-image--blurry\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/uWKxT5VHIbHZjPvQhr3s5zpvy0Y=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/valentinopurple-645609e7ea5b424ba7c81fde05d6f1ff.png\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"model holding a purple Valentino perfume bottle\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@valentino.beauty\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>On February 23, Valentino is releasing Donna Born in Roma Purple Melancholia and Uomo Born in Roma Purple Melancholia.<\/li>\n<li>Perfumers Pascal Gaurin and Natasha C\u00f4t\u00e9-Mouzannar told Byrdie all about the collection&#8217;s inspiration(s).<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Have you met Donna? How about Uomo? If not, I&#8217;m so happy to introduce you. They&#8217;re at a very special time in their lives, you see. If we were going to assign a color to it\u2014which, actually, we definitely <em>are<\/em> going to do\u2014it would be purple. The color of royalty and magic and ambition.\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> On February 23, Valentino Beauty is officially launching Born in Roma Purple Melancholia with two scents: Donna Born in Roma Purple Melancholia and Uomo Born in Roma Purple Melancholia. The fragrances were designed by Valentino\u00a0perfumers Pascal Gaurin and Natasha C\u00f4t\u00e9-Mouzannar, who each had a specific vision for how the fragrance should make people feel.\n<\/p>\n<p id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;It\u2019s meant to lift you up. To give you presence and allure. A magnetic sensuality that feels intimate yet powerful, leaving a trail that is memorable,&#8221; Gaurin told Byrdie. As for C\u00f4t\u00e9-Mouzannar, words that came to mind were &#8220;glamorous, beautiful, and special.&#8221;<\/p>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Ahead, discover everything there is to know about the vivid new scents (Donna in particular), including more notes on inspiration from the perfumers themselves.<\/p>\n<figure id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"1350\" alt=\"Valentino's new Purple Melancholia fragrances.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/www.byrdie.com\/thmb\/hWziZU-XRceAcGBIjTt3pHWC90s=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/twovalentinofragrancebottles-4dafae56f783405cb16bad269a5e8442.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/hWziZU-XRceAcGBIjTt3pHWC90s=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/twovalentinofragrancebottles-4dafae56f783405cb16bad269a5e8442.jpg\" width=\"964\" height=\"1350\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Valentino's new Purple Melancholia fragrances.\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@valentino.beauty\/instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block mm-trx-sc-block-commerce mntl-block\" data-click-tracked=\"false\" data-use-child-url=\".trx-sc-block-commerce__button\">\n<div id=\"mm-trx-commerce-button-list--commerce_1-0\" class=\"comp mm-trx-commerce-button-list--commerce mm-trx-commerce-button-list-block mntl-block\"><span class=\"link__wrapper\"><span class=\"button-cta\">$180 at Sephora<\/span><\/span><\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_13-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Inspiration <\/span><\/h2>\n<p id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The Born in Roma fragrances first debuted in 2019 with the original Donna Born in Roma and Uomo Born in Roma. Since then, we&#8217;ve seen the icons through many changes in &#8220;chromatic moods&#8221;: Coral Fantasy, Intense, Yellow Dream&#8230;\n<\/p>\n<p id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;I love how Born in Roma plays with color. It\u2019s very fashionable, very contemporary, almost like a couture wardrobe of scents. Each color tells a different story, a different attitude,&#8221; said C\u00f4t\u00e9-Mouzannar.\n<\/p>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> And now, everything is purple\u2014a shade that provided (almost) all the inspiration necessary for the perfumers. Built to bring out the best in you, the scents explore fruity, floral, and creamy notes. Donna, for example, is all about the contrast of radiant plum and velvety vanilla.<\/p>\n<figure id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-square figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" alt=\"Anwar Hadid and Adut Akech wearing purple\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/www.byrdie.com\/thmb\/IpOpVUVNwP9tz07p7RossaPeLUQ=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/vlt_frag_bir-purple_launch-26_dmi_key-visual_duo_3614274626858_3614274626872_1x1_RVB_72DPI-2af76f4edee147f6815dd623c40df928.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/IpOpVUVNwP9tz07p7RossaPeLUQ=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/vlt_frag_bir-purple_launch-26_dmi_key-visual_duo_3614274626858_3614274626872_1x1_RVB_72DPI-2af76f4edee147f6815dd623c40df928.jpg\" width=\"1080\" height=\"1080\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Anwar Hadid and Adut Akech wearing purple\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Valentino Beauty<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_21-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Purple immediately evokes something emotional. A form of sensual melancholy, a contrast between light and shadow. My starting point was to create a strong structure, that could carry that emotion. I wanted a fragrance that felt elegant and confident, but with a bit of mystery. I approached it like a modern chypre, crafted with velvety and fruity facets,&#8221; explained Gaurin.<\/p>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Like all of his creations, this one was also inspired by sound.\n<\/p>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;My work is always deeply connected to music. I think of perfume as a melody, with an opening, a refrain, and a lasting echo on the skin. It\u2019s about rhythm, tension, and emotion,&#8221; he shared.<\/p>\n<h2 id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Process <\/span><\/h2>\n<p id=\"mntl-sc-block_28-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Outside of color and sound, both perfumers found inspiration in their collaborative effort.\n<\/p>\n<p id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Creating Purple Melancholia was a real exchange with Pascal, an ongoing dialogue that truly nourished our creativity,&#8221; shared C\u00f4t\u00e9-Mouzannar. &#8220;Together, we worked to balance [Gaurin&#8217;s] original idea with a vibrant, expressive sensuality. The plum became the key expression of that \u2018purple feeling\u2019\u2013emotional trigger, juicy, bold, slightly liquorous.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_32-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Gaurin added that the goal wasn&#8217;t to repeat what already existed with this scent. Instead, it was about enriching the collection.\n<\/p>\n<figure id=\"mntl-sc-block_34-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"3600\" alt=\"Valentino perfumes and a pink phone\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/www.byrdie.com\/thmb\/-phFiakPnlEpGvFnnNSBKQh3Y_w=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/20260220_ValentinoBeautyLondon_Selects_HippolytePetit-13-079bceaf2ea241faa023f9e6806269d0.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/-phFiakPnlEpGvFnnNSBKQh3Y_w=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/20260220_ValentinoBeautyLondon_Selects_HippolytePetit-13-079bceaf2ea241faa023f9e6806269d0.jpg\" width=\"2400\" height=\"3600\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Valentino perfumes and a pink phone\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Valentino Beauty<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_35-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;The original Born in Roma is luminous and modern; Purple brings a new layer, something deeper, more sensual, more magnetic,&#8221; he noted. &#8220;It introduces liquorous and mysterious facets that were not yet explored, while remaining unmistakably part of the Born in Roma DNA.&#8221;<\/p>\n<div id=\"mntl-sc-block_37-0\" class=\"comp mntl-sc-block beauty-sc-block-spotlight--mid-circ mntl-sc-block-spotlight--mid-circ mntl-block \">\n<h2 id=\"midcirc__heading_1-0\" class=\"comp midcirc__heading mntl-text-block\">Related Stories<\/h2>\n<div id=\"midcirc__card-list_1-0\" class=\"comp midcirc__card-list mntl-block\">\n<div id=\"midcirc-card__title_1-0\" class=\"comp midcirc-card__title mntl-text-block\">8 Italian Perfumes That Embody La Dolce Vita in Fragrance Form<\/div>\n<div id=\"midcirc-card__image-wrapper_1-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Fornasetti Immaginazione perfume bottle with decorative cap flanked by other fragrances on each side\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/5A_R1BTVSx3m04dyWruyA45BqE8=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_Cortinacore_ItalianFragrances_LeadRecirc-9c47bdeb154a4c7fad96939db31c9954.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/5A_R1BTVSx3m04dyWruyA45BqE8=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_Cortinacore_ItalianFragrances_LeadRecirc-9c47bdeb154a4c7fad96939db31c9954.jpg\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Fornasetti Immaginazione perfume bottle with decorative cap flanked by other fragrances on each side\"><\/div>\n<\/div>\n<div id=\"midcirc-card__title_2-0\" class=\"comp midcirc-card__title mntl-text-block\">12 Minimal &#8217;90s Perfumes With Major Carolyn Bessette Kennedy Energy<\/div>\n<div id=\"midcirc-card__image-wrapper_2-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Carolyn BessetteKennedy stands surrounded by perfume bottles\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/I8GmzCfoGIR6DgLGEQvNsTwzuR8=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_CBK-Coded-Perfumes-for-the-90s-Minimalist-Recirc-78592ce077844468b657a416020e7794.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/I8GmzCfoGIR6DgLGEQvNsTwzuR8=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_CBK-Coded-Perfumes-for-the-90s-Minimalist-Recirc-78592ce077844468b657a416020e7794.jpg\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Carolyn BessetteKennedy stands surrounded by perfume bottles\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_39-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Notes <\/span><\/h2>\n<p id=\"mntl-sc-block_40-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Per usual, both fragrances are housed in Valentino&#8217;s signature Rockstud bottles, reimagined in a &#8220;melancholia purple&#8221; shade with black leather detailing.<\/p>\n<p id=\"mntl-sc-block_42-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Belonging to the &#8220;warm, floral, and fruity&#8221; olfactory family, Donna Born in Roma Purple Melancholia starts with a burst of radiant plum. C\u00f4t\u00e9-Mouzannar explained that, because plum doesn\u2019t exist as a natural extract in perfumery, they were able to create an idealized accord that&#8217;s &#8220;more intense, more contrasted, more sensual than nature itself.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_44-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;The fruitiness is my favorite facet. It gives the fragrance its personality. It\u2019s joyful, bold, and immediately captivating,&#8221; she added.\n<\/p>\n<figure id=\"mntl-sc-block_46-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"1350\" alt=\"A model holding a bottle of Valentino perfume.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_4-0\" src=\"https:\/\/www.byrdie.com\/thmb\/sndsorUarae5N1SJpdw_1EAPmPg=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/valentino3-b1af9d2133b645e08f916fc4daaa3fcf.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/sndsorUarae5N1SJpdw_1EAPmPg=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/valentino3-b1af9d2133b645e08f916fc4daaa3fcf.jpg\" width=\"964\" height=\"1350\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A model holding a bottle of Valentino perfume.\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_4-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@valentino.beauty\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_47-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> After the plum settles, you&#8217;re led into a heart note of osmanthus that Gaurin is particularly fond of.\n<\/p>\n<p id=\"mntl-sc-block_49-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Osmanthus has a multifaceted character, at the crossroads of many olfactive tones. I particularly love how this little flower creates a smooth, enveloping transition from vibrant brightness to sensual warmth,&#8221; he explained. &#8220;In Born in Roma Donna Purple Melancholia, it enhances the juicy plum and blackcurrant notes while adding contrast and sophistication, reinforcing the fragrance\u2019s edgy personality.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_51-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> And when the fragrance finally dries down, you&#8217;re left with lingering sweetness via sensual vanilla and comforting musks.\n<\/p>\n<p id=\"mntl-sc-block_53-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;I also love how osmanthus connects beautifully with the chypre structure. Its slightly dark, ambery character enriches the woody base, especially patchouli, reinforcing depth, trail and long lasting,&#8221; the perfumer added. &#8220;The fragrance evolves from a lighter shade to a deeper, more intense purple, gaining richness and sensuality over time.&#8221;\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Fragrance<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<div id=\"recirc_1-0\" class=\"comp recirc mntl-block\" data-tracking-container=\"true\">\n<h2 id=\"recirc__heading_1-0\" class=\"comp recirc__heading mntl-text-block\">Related Stories<\/h2>\n<ul id=\"card-list-1_1-0\" class=\"comp card-list-1 card-list mntl-block l-container\" data-tracking-container=\"true\">\n<li id=\"card-list__item_1-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A bottle of Valentino Born in Roma perfume placed on a wooden table beside a pink rotary phone\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/DQe3SZh0FxrASnM4OO7DLuJWixg=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/valentino-beauty-born-in-roma-db628a42fb9e4781954416ef55b960a9.jpg\"><img loading=\"lazy\" decoding=\"async\" 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Experts<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_11-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"model holding Sofie Pavitt sunscreen\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/8BUlVHjlHa233_iXBNi4watkM0Q=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/sofiepavittfacesunscreen-91b429432ce641248c667befcf8099e6.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/8BUlVHjlHa233_iXBNi4watkM0Q=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/sofiepavittfacesunscreen-91b429432ce641248c667befcf8099e6.png\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"model holding Sofie Pavitt sunscreen\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Of Course Sofie Pavitt Made the Perfect Sunscreen for My Acne-Prone Skin<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_12-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Various beauty and skincare products displayed including bottles jars and a tube with brand names visible\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/tu1qut0frhOaeVfbeaaYCWlaV2A=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_BlkOwnedBrands_LeadRecirc-ace9fb77bc5f4560bcabad0c215189ec.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/tu1qut0frhOaeVfbeaaYCWlaV2A=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_BlkOwnedBrands_LeadRecirc-ace9fb77bc5f4560bcabad0c215189ec.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Various beauty and skincare products displayed including bottles jars and a tube with brand names visible\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">16 Emerging Black-Owned Beauty and Wellness Brands Shaping the Future<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_13-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A woman using a flat iron on her hair shown in a sidebyside comparison of straightened and styled hair\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/yeE2U57IZg5jTAnWIULerK1fMLw=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/shark2upByr_LeadRecirc-1dda8f4693c64000a64aa338cd087551.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/yeE2U57IZg5jTAnWIULerK1fMLw=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/shark2upByr_LeadRecirc-1dda8f4693c64000a64aa338cd087551.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A woman using a flat iron on her hair shown in a sidebyside comparison of straightened and styled hair\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">The New Shark SilkiPRO Straight Gave Me the Easiest Blowout of My Life<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_14-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Patrick Ta and a model wearing Patrick Ta concealer.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/r-vakydliVKkbOgjGn3mF_-vVFU=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/concealerlede-bcbb8f254aee4986ae5f0cfe8e918437.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/r-vakydliVKkbOgjGn3mF_-vVFU=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/concealerlede-bcbb8f254aee4986ae5f0cfe8e918437.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Patrick Ta and a model wearing Patrick Ta concealer.\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">At Long Last, We Have a Perfectly Blurring Patrick Ta Concealer to Obsess Over<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_15-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A person wearing a helmet with a Givenchy logo holds a large bottle with a design resembling the Givenchy logo on their shoulder\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/P5GUVzx1dzCdVkYUjvcspQdfa9o=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_DI_BoysSmellMaxxing_Recirc-840bc2725266475fa76dad0db9de4c85.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/P5GUVzx1dzCdVkYUjvcspQdfa9o=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_DI_BoysSmellMaxxing_Recirc-840bc2725266475fa76dad0db9de4c85.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A person wearing a helmet with a Givenchy logo holds a large bottle with a design resembling the Givenchy logo on their shoulder\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Move Over, Sephora Tweens\u2014the Smellmaxxers Have Entered the Chat<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_16-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A model holds a bottle of YSL's Libre Vanille fragrance.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/kcGeuuiMSm3MBwg5ZbJ6milfZPw=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/ysllede-8929b1434cf147238d0fdd54292b90ce.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/kcGeuuiMSm3MBwg5ZbJ6milfZPw=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/ysllede-8929b1434cf147238d0fdd54292b90ce.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A model holds a bottle of YSL's Libre Vanille fragrance.\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">YSL Beauty&#8217;s Libre Vanille Couture Perfume Is the Best Holiday Indulgence<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<p><\/main><\/p>\n<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<p id=\"mm-trx-disclosure_1-0\" class=\"comp mm-trx-disclosure\"> If you click on links we provide, we may receive compensation.\n<\/p>\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">How Valentino\u2019s Perfumers Bottled \u201cSensual Melancholy\u201d for the Newest Born in Roma<\/h1>\n<p id=\"article-subheading_1-0\" class=\"comp article-subheading mntl-text-block\">An interview with Pascal Gaurin and Natasha C\u00f4te-Mouzzanar. <\/p>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she's contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\" data-inline-tooltip=\"true\"> Sophie Vilensky<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"Sophie Vilensky\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/p9mQ1ekAgcBQ0TwAQHctKvAZIYw=\/200x200\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/ByrdieWriter-6fd5ae4128994bc8b4b1cdad26d30c54.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/p9mQ1ekAgcBQ0TwAQHctKvAZIYw=\/200x200\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/ByrdieWriter-6fd5ae4128994bc8b4b1cdad26d30c54.png\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"Sophie Vilensky\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nSophie Vilensky\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on February 23, 2026 09:00AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/uWKxT5VHIbHZjPvQhr3s5zpvy0Y=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/valentinopurple-645609e7ea5b424ba7c81fde05d6f1ff.png\" width=\"2000\" height=\"1500\" alt=\"model holding a purple Valentino perfume bottle\" class=\" primary-image__image mntl-primary-image--blurry\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/uWKxT5VHIbHZjPvQhr3s5zpvy0Y=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/valentinopurple-645609e7ea5b424ba7c81fde05d6f1ff.png\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"model holding a purple Valentino perfume bottle\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@valentino.beauty\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>On February 23, Valentino is releasing Donna Born in Roma Purple Melancholia and Uomo Born in Roma Purple Melancholia.<\/li>\n<li>Perfumers Pascal Gaurin and Natasha C\u00f4t\u00e9-Mouzannar told Byrdie all about the collection&#8217;s inspiration(s).<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Have you met Donna? How about Uomo? If not, I&#8217;m so happy to introduce you. They&#8217;re at a very special time in their lives, you see. If we were going to assign a color to it\u2014which, actually, we definitely <em>are<\/em> going to do\u2014it would be purple. The color of royalty and magic and ambition.\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> On February 23, Valentino Beauty is officially launching Born in Roma Purple Melancholia with two scents: Donna Born in Roma Purple Melancholia and Uomo Born in Roma Purple Melancholia. The fragrances were designed by Valentino\u00a0perfumers Pascal Gaurin and Natasha C\u00f4t\u00e9-Mouzannar, who each had a specific vision for how the fragrance should make people feel.\n<\/p>\n<p id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;It\u2019s meant to lift you up. To give you presence and allure. A magnetic sensuality that feels intimate yet powerful, leaving a trail that is memorable,&#8221; Gaurin told Byrdie. As for C\u00f4t\u00e9-Mouzannar, words that came to mind were &#8220;glamorous, beautiful, and special.&#8221;<\/p>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Ahead, discover everything there is to know about the vivid new scents (Donna in particular), including more notes on inspiration from the perfumers themselves.<\/p>\n<figure id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"1350\" alt=\"Valentino's new Purple Melancholia fragrances.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/www.byrdie.com\/thmb\/hWziZU-XRceAcGBIjTt3pHWC90s=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/twovalentinofragrancebottles-4dafae56f783405cb16bad269a5e8442.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/hWziZU-XRceAcGBIjTt3pHWC90s=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/twovalentinofragrancebottles-4dafae56f783405cb16bad269a5e8442.jpg\" width=\"964\" height=\"1350\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Valentino's new Purple Melancholia fragrances.\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@valentino.beauty\/instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block mm-trx-sc-block-commerce mntl-block\" data-click-tracked=\"false\" data-use-child-url=\".trx-sc-block-commerce__button\">\n<div id=\"mm-trx-commerce-button-list--commerce_1-0\" class=\"comp mm-trx-commerce-button-list--commerce mm-trx-commerce-button-list-block mntl-block\"><span class=\"link__wrapper\"><span class=\"button-cta\">$180 at Sephora<\/span><\/span><\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_13-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Inspiration <\/span><\/h2>\n<p id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The Born in Roma fragrances first debuted in 2019 with the original Donna Born in Roma and Uomo Born in Roma. Since then, we&#8217;ve seen the icons through many changes in &#8220;chromatic moods&#8221;: Coral Fantasy, Intense, Yellow Dream&#8230;\n<\/p>\n<p id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;I love how Born in Roma plays with color. It\u2019s very fashionable, very contemporary, almost like a couture wardrobe of scents. Each color tells a different story, a different attitude,&#8221; said C\u00f4t\u00e9-Mouzannar.\n<\/p>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> And now, everything is purple\u2014a shade that provided (almost) all the inspiration necessary for the perfumers. Built to bring out the best in you, the scents explore fruity, floral, and creamy notes. Donna, for example, is all about the contrast of radiant plum and velvety vanilla.<\/p>\n<figure id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-square figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" alt=\"Anwar Hadid and Adut Akech wearing purple\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/www.byrdie.com\/thmb\/IpOpVUVNwP9tz07p7RossaPeLUQ=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/vlt_frag_bir-purple_launch-26_dmi_key-visual_duo_3614274626858_3614274626872_1x1_RVB_72DPI-2af76f4edee147f6815dd623c40df928.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/IpOpVUVNwP9tz07p7RossaPeLUQ=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/vlt_frag_bir-purple_launch-26_dmi_key-visual_duo_3614274626858_3614274626872_1x1_RVB_72DPI-2af76f4edee147f6815dd623c40df928.jpg\" width=\"1080\" height=\"1080\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Anwar Hadid and Adut Akech wearing purple\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Valentino Beauty<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_21-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Purple immediately evokes something emotional. A form of sensual melancholy, a contrast between light and shadow. My starting point was to create a strong structure, that could carry that emotion. I wanted a fragrance that felt elegant and confident, but with a bit of mystery. I approached it like a modern chypre, crafted with velvety and fruity facets,&#8221; explained Gaurin.<\/p>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Like all of his creations, this one was also inspired by sound.\n<\/p>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;My work is always deeply connected to music. I think of perfume as a melody, with an opening, a refrain, and a lasting echo on the skin. It\u2019s about rhythm, tension, and emotion,&#8221; he shared.<\/p>\n<h2 id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Process <\/span><\/h2>\n<p id=\"mntl-sc-block_28-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Outside of color and sound, both perfumers found inspiration in their collaborative effort.\n<\/p>\n<p id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Creating Purple Melancholia was a real exchange with Pascal, an ongoing dialogue that truly nourished our creativity,&#8221; shared C\u00f4t\u00e9-Mouzannar. &#8220;Together, we worked to balance [Gaurin&#8217;s] original idea with a vibrant, expressive sensuality. The plum became the key expression of that \u2018purple feeling\u2019\u2013emotional trigger, juicy, bold, slightly liquorous.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_32-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Gaurin added that the goal wasn&#8217;t to repeat what already existed with this scent. Instead, it was about enriching the collection.\n<\/p>\n<figure id=\"mntl-sc-block_34-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"3600\" alt=\"Valentino perfumes and a pink phone\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/www.byrdie.com\/thmb\/-phFiakPnlEpGvFnnNSBKQh3Y_w=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/20260220_ValentinoBeautyLondon_Selects_HippolytePetit-13-079bceaf2ea241faa023f9e6806269d0.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/-phFiakPnlEpGvFnnNSBKQh3Y_w=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/20260220_ValentinoBeautyLondon_Selects_HippolytePetit-13-079bceaf2ea241faa023f9e6806269d0.jpg\" width=\"2400\" height=\"3600\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Valentino perfumes and a pink phone\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Valentino Beauty<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_35-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;The original Born in Roma is luminous and modern; Purple brings a new layer, something deeper, more sensual, more magnetic,&#8221; he noted. &#8220;It introduces liquorous and mysterious facets that were not yet explored, while remaining unmistakably part of the Born in Roma DNA.&#8221;<\/p>\n<div id=\"mntl-sc-block_37-0\" class=\"comp mntl-sc-block beauty-sc-block-spotlight--mid-circ mntl-sc-block-spotlight--mid-circ mntl-block \">\n<h2 id=\"midcirc__heading_1-0\" class=\"comp midcirc__heading mntl-text-block\">Related Stories<\/h2>\n<div id=\"midcirc__card-list_1-0\" class=\"comp midcirc__card-list mntl-block\">\n<div id=\"midcirc-card__title_1-0\" class=\"comp midcirc-card__title mntl-text-block\">8 Italian Perfumes That Embody La Dolce Vita in Fragrance Form<\/div>\n<div id=\"midcirc-card__image-wrapper_1-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Fornasetti Immaginazione perfume bottle with decorative cap flanked by other fragrances on each side\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/5A_R1BTVSx3m04dyWruyA45BqE8=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_Cortinacore_ItalianFragrances_LeadRecirc-9c47bdeb154a4c7fad96939db31c9954.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/5A_R1BTVSx3m04dyWruyA45BqE8=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_Cortinacore_ItalianFragrances_LeadRecirc-9c47bdeb154a4c7fad96939db31c9954.jpg\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Fornasetti Immaginazione perfume bottle with decorative cap flanked by other fragrances on each side\"><\/div>\n<\/div>\n<div id=\"midcirc-card__title_2-0\" class=\"comp midcirc-card__title mntl-text-block\">12 Minimal &#8217;90s Perfumes With Major Carolyn Bessette Kennedy Energy<\/div>\n<div id=\"midcirc-card__image-wrapper_2-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Carolyn BessetteKennedy stands surrounded by perfume bottles\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/I8GmzCfoGIR6DgLGEQvNsTwzuR8=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_CBK-Coded-Perfumes-for-the-90s-Minimalist-Recirc-78592ce077844468b657a416020e7794.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/I8GmzCfoGIR6DgLGEQvNsTwzuR8=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_CBK-Coded-Perfumes-for-the-90s-Minimalist-Recirc-78592ce077844468b657a416020e7794.jpg\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Carolyn BessetteKennedy stands surrounded by perfume bottles\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_39-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Notes <\/span><\/h2>\n<p id=\"mntl-sc-block_40-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Per usual, both fragrances are housed in Valentino&#8217;s signature Rockstud bottles, reimagined in a &#8220;melancholia purple&#8221; shade with black leather detailing.<\/p>\n<p id=\"mntl-sc-block_42-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Belonging to the &#8220;warm, floral, and fruity&#8221; olfactory family, Donna Born in Roma Purple Melancholia starts with a burst of radiant plum. C\u00f4t\u00e9-Mouzannar explained that, because plum doesn\u2019t exist as a natural extract in perfumery, they were able to create an idealized accord that&#8217;s &#8220;more intense, more contrasted, more sensual than nature itself.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_44-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;The fruitiness is my favorite facet. It gives the fragrance its personality. It\u2019s joyful, bold, and immediately captivating,&#8221; she added.\n<\/p>\n<figure id=\"mntl-sc-block_46-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"1350\" alt=\"A model holding a bottle of Valentino perfume.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_4-0\" src=\"https:\/\/www.byrdie.com\/thmb\/sndsorUarae5N1SJpdw_1EAPmPg=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/valentino3-b1af9d2133b645e08f916fc4daaa3fcf.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/sndsorUarae5N1SJpdw_1EAPmPg=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/valentino3-b1af9d2133b645e08f916fc4daaa3fcf.jpg\" width=\"964\" height=\"1350\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A model holding a bottle of Valentino perfume.\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_4-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@valentino.beauty\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_47-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> After the plum settles, you&#8217;re led into a heart note of osmanthus that Gaurin is particularly fond of.\n<\/p>\n<p id=\"mntl-sc-block_49-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Osmanthus has a multifaceted character, at the crossroads of many olfactive tones. I particularly love how this little flower creates a smooth, enveloping transition from vibrant brightness to sensual warmth,&#8221; he explained. &#8220;In Born in Roma Donna Purple Melancholia, it enhances the juicy plum and blackcurrant notes while adding contrast and sophistication, reinforcing the fragrance\u2019s edgy personality.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_51-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> And when the fragrance finally dries down, you&#8217;re left with lingering sweetness via sensual vanilla and comforting musks.\n<\/p>\n<p id=\"mntl-sc-block_53-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;I also love how osmanthus connects beautifully with the chypre structure. Its slightly dark, ambery character enriches the woody base, especially patchouli, reinforcing depth, trail and long lasting,&#8221; the perfumer added. &#8220;The fragrance evolves from a lighter shade to a deeper, more intense purple, gaining richness and sensuality over time.&#8221;\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Fragrance<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/uWKxT5VHIbHZjPvQhr3s5zpvy0Y=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/valentinopurple-645609e7ea5b424ba7c81fde05d6f1ff.png\" width=\"2000\" height=\"1500\" alt=\"model holding a purple Valentino perfume bottle\" class=\" primary-image__image mntl-primary-image--blurry\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/uWKxT5VHIbHZjPvQhr3s5zpvy0Y=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/valentinopurple-645609e7ea5b424ba7c81fde05d6f1ff.png\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"model holding a purple Valentino perfume bottle\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@valentino.beauty\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>On February 23, Valentino is releasing Donna Born in Roma Purple Melancholia and Uomo Born in Roma Purple Melancholia.<\/li>\n<li>Perfumers Pascal Gaurin and Natasha C\u00f4t\u00e9-Mouzannar told Byrdie all about the collection&#8217;s inspiration(s).<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Have you met Donna? How about Uomo? If not, I&#8217;m so happy to introduce you. They&#8217;re at a very special time in their lives, you see. If we were going to assign a color to it\u2014which, actually, we definitely <em>are<\/em> going to do\u2014it would be purple. The color of royalty and magic and ambition.\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> On February 23, Valentino Beauty is officially launching Born in Roma Purple Melancholia with two scents: Donna Born in Roma Purple Melancholia and Uomo Born in Roma Purple Melancholia. The fragrances were designed by Valentino\u00a0perfumers Pascal Gaurin and Natasha C\u00f4t\u00e9-Mouzannar, who each had a specific vision for how the fragrance should make people feel.\n<\/p>\n<p id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;It\u2019s meant to lift you up. To give you presence and allure. A magnetic sensuality that feels intimate yet powerful, leaving a trail that is memorable,&#8221; Gaurin told Byrdie. As for C\u00f4t\u00e9-Mouzannar, words that came to mind were &#8220;glamorous, beautiful, and special.&#8221;<\/p>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Ahead, discover everything there is to know about the vivid new scents (Donna in particular), including more notes on inspiration from the perfumers themselves.<\/p>\n<figure id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"1350\" alt=\"Valentino's new Purple Melancholia fragrances.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/www.byrdie.com\/thmb\/hWziZU-XRceAcGBIjTt3pHWC90s=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/twovalentinofragrancebottles-4dafae56f783405cb16bad269a5e8442.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/hWziZU-XRceAcGBIjTt3pHWC90s=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/twovalentinofragrancebottles-4dafae56f783405cb16bad269a5e8442.jpg\" width=\"964\" height=\"1350\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Valentino's new Purple Melancholia fragrances.\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@valentino.beauty\/instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block mm-trx-sc-block-commerce mntl-block\" data-click-tracked=\"false\" data-use-child-url=\".trx-sc-block-commerce__button\">\n<div id=\"mm-trx-commerce-button-list--commerce_1-0\" class=\"comp mm-trx-commerce-button-list--commerce mm-trx-commerce-button-list-block mntl-block\"><span class=\"link__wrapper\"><span class=\"button-cta\">$180 at Sephora<\/span><\/span><\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_13-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Inspiration <\/span><\/h2>\n<p id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The Born in Roma fragrances first debuted in 2019 with the original Donna Born in Roma and Uomo Born in Roma. Since then, we&#8217;ve seen the icons through many changes in &#8220;chromatic moods&#8221;: Coral Fantasy, Intense, Yellow Dream&#8230;\n<\/p>\n<p id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;I love how Born in Roma plays with color. It\u2019s very fashionable, very contemporary, almost like a couture wardrobe of scents. Each color tells a different story, a different attitude,&#8221; said C\u00f4t\u00e9-Mouzannar.\n<\/p>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> And now, everything is purple\u2014a shade that provided (almost) all the inspiration necessary for the perfumers. Built to bring out the best in you, the scents explore fruity, floral, and creamy notes. Donna, for example, is all about the contrast of radiant plum and velvety vanilla.<\/p>\n<figure id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-square figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" alt=\"Anwar Hadid and Adut Akech wearing purple\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/www.byrdie.com\/thmb\/IpOpVUVNwP9tz07p7RossaPeLUQ=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/vlt_frag_bir-purple_launch-26_dmi_key-visual_duo_3614274626858_3614274626872_1x1_RVB_72DPI-2af76f4edee147f6815dd623c40df928.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/IpOpVUVNwP9tz07p7RossaPeLUQ=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/vlt_frag_bir-purple_launch-26_dmi_key-visual_duo_3614274626858_3614274626872_1x1_RVB_72DPI-2af76f4edee147f6815dd623c40df928.jpg\" width=\"1080\" height=\"1080\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Anwar Hadid and Adut Akech wearing purple\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Valentino Beauty<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_21-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Purple immediately evokes something emotional. A form of sensual melancholy, a contrast between light and shadow. My starting point was to create a strong structure, that could carry that emotion. I wanted a fragrance that felt elegant and confident, but with a bit of mystery. I approached it like a modern chypre, crafted with velvety and fruity facets,&#8221; explained Gaurin.<\/p>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Like all of his creations, this one was also inspired by sound.\n<\/p>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;My work is always deeply connected to music. I think of perfume as a melody, with an opening, a refrain, and a lasting echo on the skin. It\u2019s about rhythm, tension, and emotion,&#8221; he shared.<\/p>\n<h2 id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Process <\/span><\/h2>\n<p id=\"mntl-sc-block_28-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Outside of color and sound, both perfumers found inspiration in their collaborative effort.\n<\/p>\n<p id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Creating Purple Melancholia was a real exchange with Pascal, an ongoing dialogue that truly nourished our creativity,&#8221; shared C\u00f4t\u00e9-Mouzannar. &#8220;Together, we worked to balance [Gaurin&#8217;s] original idea with a vibrant, expressive sensuality. The plum became the key expression of that \u2018purple feeling\u2019\u2013emotional trigger, juicy, bold, slightly liquorous.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_32-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Gaurin added that the goal wasn&#8217;t to repeat what already existed with this scent. Instead, it was about enriching the collection.\n<\/p>\n<figure id=\"mntl-sc-block_34-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"3600\" alt=\"Valentino perfumes and a pink phone\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/www.byrdie.com\/thmb\/-phFiakPnlEpGvFnnNSBKQh3Y_w=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/20260220_ValentinoBeautyLondon_Selects_HippolytePetit-13-079bceaf2ea241faa023f9e6806269d0.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/-phFiakPnlEpGvFnnNSBKQh3Y_w=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/20260220_ValentinoBeautyLondon_Selects_HippolytePetit-13-079bceaf2ea241faa023f9e6806269d0.jpg\" width=\"2400\" height=\"3600\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Valentino perfumes and a pink phone\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Valentino Beauty<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_35-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;The original Born in Roma is luminous and modern; Purple brings a new layer, something deeper, more sensual, more magnetic,&#8221; he noted. &#8220;It introduces liquorous and mysterious facets that were not yet explored, while remaining unmistakably part of the Born in Roma DNA.&#8221;<\/p>\n<div id=\"mntl-sc-block_37-0\" class=\"comp mntl-sc-block beauty-sc-block-spotlight--mid-circ mntl-sc-block-spotlight--mid-circ mntl-block \">\n<h2 id=\"midcirc__heading_1-0\" class=\"comp midcirc__heading mntl-text-block\">Related Stories<\/h2>\n<div id=\"midcirc__card-list_1-0\" class=\"comp midcirc__card-list mntl-block\">\n<div id=\"midcirc-card__title_1-0\" class=\"comp midcirc-card__title mntl-text-block\">8 Italian Perfumes That Embody La Dolce Vita in Fragrance Form<\/div>\n<div id=\"midcirc-card__image-wrapper_1-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Fornasetti Immaginazione perfume bottle with decorative cap flanked by other fragrances on each side\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/5A_R1BTVSx3m04dyWruyA45BqE8=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_Cortinacore_ItalianFragrances_LeadRecirc-9c47bdeb154a4c7fad96939db31c9954.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/5A_R1BTVSx3m04dyWruyA45BqE8=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_Cortinacore_ItalianFragrances_LeadRecirc-9c47bdeb154a4c7fad96939db31c9954.jpg\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Fornasetti Immaginazione perfume bottle with decorative cap flanked by other fragrances on each side\"><\/div>\n<\/div>\n<div id=\"midcirc-card__title_2-0\" class=\"comp midcirc-card__title mntl-text-block\">12 Minimal &#8217;90s Perfumes With Major Carolyn Bessette Kennedy Energy<\/div>\n<div id=\"midcirc-card__image-wrapper_2-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Carolyn BessetteKennedy stands surrounded by perfume bottles\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/I8GmzCfoGIR6DgLGEQvNsTwzuR8=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_CBK-Coded-Perfumes-for-the-90s-Minimalist-Recirc-78592ce077844468b657a416020e7794.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/I8GmzCfoGIR6DgLGEQvNsTwzuR8=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_CBK-Coded-Perfumes-for-the-90s-Minimalist-Recirc-78592ce077844468b657a416020e7794.jpg\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Carolyn BessetteKennedy stands surrounded by perfume bottles\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_39-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Notes <\/span><\/h2>\n<p id=\"mntl-sc-block_40-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Per usual, both fragrances are housed in Valentino&#8217;s signature Rockstud bottles, reimagined in a &#8220;melancholia purple&#8221; shade with black leather detailing.<\/p>\n<p id=\"mntl-sc-block_42-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Belonging to the &#8220;warm, floral, and fruity&#8221; olfactory family, Donna Born in Roma Purple Melancholia starts with a burst of radiant plum. C\u00f4t\u00e9-Mouzannar explained that, because plum doesn\u2019t exist as a natural extract in perfumery, they were able to create an idealized accord that&#8217;s &#8220;more intense, more contrasted, more sensual than nature itself.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_44-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;The fruitiness is my favorite facet. It gives the fragrance its personality. It\u2019s joyful, bold, and immediately captivating,&#8221; she added.\n<\/p>\n<figure id=\"mntl-sc-block_46-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"1350\" alt=\"A model holding a bottle of Valentino perfume.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_4-0\" src=\"https:\/\/www.byrdie.com\/thmb\/sndsorUarae5N1SJpdw_1EAPmPg=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/valentino3-b1af9d2133b645e08f916fc4daaa3fcf.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/sndsorUarae5N1SJpdw_1EAPmPg=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/valentino3-b1af9d2133b645e08f916fc4daaa3fcf.jpg\" width=\"964\" height=\"1350\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A model holding a bottle of Valentino perfume.\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_4-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@valentino.beauty\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_47-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> After the plum settles, you&#8217;re led into a heart note of osmanthus that Gaurin is particularly fond of.\n<\/p>\n<p id=\"mntl-sc-block_49-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Osmanthus has a multifaceted character, at the crossroads of many olfactive tones. I particularly love how this little flower creates a smooth, enveloping transition from vibrant brightness to sensual warmth,&#8221; he explained. &#8220;In Born in Roma Donna Purple Melancholia, it enhances the juicy plum and blackcurrant notes while adding contrast and sophistication, reinforcing the fragrance\u2019s edgy personality.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_51-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> And when the fragrance finally dries down, you&#8217;re left with lingering sweetness via sensual vanilla and comforting musks.\n<\/p>\n<p id=\"mntl-sc-block_53-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;I also love how osmanthus connects beautifully with the chypre structure. Its slightly dark, ambery character enriches the woody base, especially patchouli, reinforcing depth, trail and long lasting,&#8221; the perfumer added. &#8220;The fragrance evolves from a lighter shade to a deeper, more intense purple, gaining richness and sensuality over time.&#8221;\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>On February 23, Valentino is releasing Donna Born in Roma Purple Melancholia and Uomo Born in Roma Purple Melancholia.<\/li>\n<li>Perfumers Pascal Gaurin and Natasha C\u00f4t\u00e9-Mouzannar told Byrdie all about the collection&#8217;s inspiration(s).<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Have you met Donna? How about Uomo? If not, I&#8217;m so happy to introduce you. They&#8217;re at a very special time in their lives, you see. If we were going to assign a color to it\u2014which, actually, we definitely <em>are<\/em> going to do\u2014it would be purple. The color of royalty and magic and ambition.\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> On February 23, Valentino Beauty is officially launching Born in Roma Purple Melancholia with two scents: Donna Born in Roma Purple Melancholia and Uomo Born in Roma Purple Melancholia. The fragrances were designed by Valentino\u00a0perfumers Pascal Gaurin and Natasha C\u00f4t\u00e9-Mouzannar, who each had a specific vision for how the fragrance should make people feel.\n<\/p>\n<p id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;It\u2019s meant to lift you up. To give you presence and allure. A magnetic sensuality that feels intimate yet powerful, leaving a trail that is memorable,&#8221; Gaurin told Byrdie. As for C\u00f4t\u00e9-Mouzannar, words that came to mind were &#8220;glamorous, beautiful, and special.&#8221;<\/p>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Ahead, discover everything there is to know about the vivid new scents (Donna in particular), including more notes on inspiration from the perfumers themselves.<\/p>\n<figure id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"1350\" alt=\"Valentino's new Purple Melancholia fragrances.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/www.byrdie.com\/thmb\/hWziZU-XRceAcGBIjTt3pHWC90s=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/twovalentinofragrancebottles-4dafae56f783405cb16bad269a5e8442.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/hWziZU-XRceAcGBIjTt3pHWC90s=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/twovalentinofragrancebottles-4dafae56f783405cb16bad269a5e8442.jpg\" width=\"964\" height=\"1350\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Valentino's new Purple Melancholia fragrances.\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@valentino.beauty\/instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block mm-trx-sc-block-commerce mntl-block\" data-click-tracked=\"false\" data-use-child-url=\".trx-sc-block-commerce__button\">\n<div id=\"mm-trx-commerce-button-list--commerce_1-0\" class=\"comp mm-trx-commerce-button-list--commerce mm-trx-commerce-button-list-block mntl-block\"><span class=\"link__wrapper\"><span class=\"button-cta\">$180 at Sephora<\/span><\/span><\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_13-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Inspiration <\/span><\/h2>\n<p id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The Born in Roma fragrances first debuted in 2019 with the original Donna Born in Roma and Uomo Born in Roma. Since then, we&#8217;ve seen the icons through many changes in &#8220;chromatic moods&#8221;: Coral Fantasy, Intense, Yellow Dream&#8230;\n<\/p>\n<p id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;I love how Born in Roma plays with color. It\u2019s very fashionable, very contemporary, almost like a couture wardrobe of scents. Each color tells a different story, a different attitude,&#8221; said C\u00f4t\u00e9-Mouzannar.\n<\/p>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> And now, everything is purple\u2014a shade that provided (almost) all the inspiration necessary for the perfumers. Built to bring out the best in you, the scents explore fruity, floral, and creamy notes. Donna, for example, is all about the contrast of radiant plum and velvety vanilla.<\/p>\n<figure id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-square figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" alt=\"Anwar Hadid and Adut Akech wearing purple\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/www.byrdie.com\/thmb\/IpOpVUVNwP9tz07p7RossaPeLUQ=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/vlt_frag_bir-purple_launch-26_dmi_key-visual_duo_3614274626858_3614274626872_1x1_RVB_72DPI-2af76f4edee147f6815dd623c40df928.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/IpOpVUVNwP9tz07p7RossaPeLUQ=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/vlt_frag_bir-purple_launch-26_dmi_key-visual_duo_3614274626858_3614274626872_1x1_RVB_72DPI-2af76f4edee147f6815dd623c40df928.jpg\" width=\"1080\" height=\"1080\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Anwar Hadid and Adut Akech wearing purple\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Valentino Beauty<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_21-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Purple immediately evokes something emotional. A form of sensual melancholy, a contrast between light and shadow. My starting point was to create a strong structure, that could carry that emotion. I wanted a fragrance that felt elegant and confident, but with a bit of mystery. I approached it like a modern chypre, crafted with velvety and fruity facets,&#8221; explained Gaurin.<\/p>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Like all of his creations, this one was also inspired by sound.\n<\/p>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;My work is always deeply connected to music. I think of perfume as a melody, with an opening, a refrain, and a lasting echo on the skin. It\u2019s about rhythm, tension, and emotion,&#8221; he shared.<\/p>\n<h2 id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Process <\/span><\/h2>\n<p id=\"mntl-sc-block_28-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Outside of color and sound, both perfumers found inspiration in their collaborative effort.\n<\/p>\n<p id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Creating Purple Melancholia was a real exchange with Pascal, an ongoing dialogue that truly nourished our creativity,&#8221; shared C\u00f4t\u00e9-Mouzannar. &#8220;Together, we worked to balance [Gaurin&#8217;s] original idea with a vibrant, expressive sensuality. The plum became the key expression of that \u2018purple feeling\u2019\u2013emotional trigger, juicy, bold, slightly liquorous.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_32-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Gaurin added that the goal wasn&#8217;t to repeat what already existed with this scent. Instead, it was about enriching the collection.\n<\/p>\n<figure id=\"mntl-sc-block_34-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"3600\" alt=\"Valentino perfumes and a pink phone\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/www.byrdie.com\/thmb\/-phFiakPnlEpGvFnnNSBKQh3Y_w=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/20260220_ValentinoBeautyLondon_Selects_HippolytePetit-13-079bceaf2ea241faa023f9e6806269d0.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/-phFiakPnlEpGvFnnNSBKQh3Y_w=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/20260220_ValentinoBeautyLondon_Selects_HippolytePetit-13-079bceaf2ea241faa023f9e6806269d0.jpg\" width=\"2400\" height=\"3600\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Valentino perfumes and a pink phone\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Valentino Beauty<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_35-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;The original Born in Roma is luminous and modern; Purple brings a new layer, something deeper, more sensual, more magnetic,&#8221; he noted. &#8220;It introduces liquorous and mysterious facets that were not yet explored, while remaining unmistakably part of the Born in Roma DNA.&#8221;<\/p>\n<div id=\"mntl-sc-block_37-0\" class=\"comp mntl-sc-block beauty-sc-block-spotlight--mid-circ mntl-sc-block-spotlight--mid-circ mntl-block \">\n<h2 id=\"midcirc__heading_1-0\" class=\"comp midcirc__heading mntl-text-block\">Related Stories<\/h2>\n<div id=\"midcirc__card-list_1-0\" class=\"comp midcirc__card-list mntl-block\">\n<div id=\"midcirc-card__title_1-0\" class=\"comp midcirc-card__title mntl-text-block\">8 Italian Perfumes That Embody La Dolce Vita in Fragrance Form<\/div>\n<div id=\"midcirc-card__image-wrapper_1-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Fornasetti Immaginazione perfume bottle with decorative cap flanked by other fragrances on each side\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/5A_R1BTVSx3m04dyWruyA45BqE8=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_Cortinacore_ItalianFragrances_LeadRecirc-9c47bdeb154a4c7fad96939db31c9954.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/5A_R1BTVSx3m04dyWruyA45BqE8=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_Cortinacore_ItalianFragrances_LeadRecirc-9c47bdeb154a4c7fad96939db31c9954.jpg\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Fornasetti Immaginazione perfume bottle with decorative cap flanked by other fragrances on each side\"><\/div>\n<\/div>\n<div id=\"midcirc-card__title_2-0\" class=\"comp midcirc-card__title mntl-text-block\">12 Minimal &#8217;90s Perfumes With Major Carolyn Bessette Kennedy Energy<\/div>\n<div id=\"midcirc-card__image-wrapper_2-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Carolyn BessetteKennedy stands surrounded by perfume bottles\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/I8GmzCfoGIR6DgLGEQvNsTwzuR8=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_CBK-Coded-Perfumes-for-the-90s-Minimalist-Recirc-78592ce077844468b657a416020e7794.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/I8GmzCfoGIR6DgLGEQvNsTwzuR8=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_CBK-Coded-Perfumes-for-the-90s-Minimalist-Recirc-78592ce077844468b657a416020e7794.jpg\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Carolyn BessetteKennedy stands surrounded by perfume bottles\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_39-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Notes <\/span><\/h2>\n<p id=\"mntl-sc-block_40-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Per usual, both fragrances are housed in Valentino&#8217;s signature Rockstud bottles, reimagined in a &#8220;melancholia purple&#8221; shade with black leather detailing.<\/p>\n<p id=\"mntl-sc-block_42-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Belonging to the &#8220;warm, floral, and fruity&#8221; olfactory family, Donna Born in Roma Purple Melancholia starts with a burst of radiant plum. C\u00f4t\u00e9-Mouzannar explained that, because plum doesn\u2019t exist as a natural extract in perfumery, they were able to create an idealized accord that&#8217;s &#8220;more intense, more contrasted, more sensual than nature itself.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_44-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;The fruitiness is my favorite facet. It gives the fragrance its personality. It\u2019s joyful, bold, and immediately captivating,&#8221; she added.\n<\/p>\n<figure id=\"mntl-sc-block_46-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"1350\" alt=\"A model holding a bottle of Valentino perfume.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_4-0\" src=\"https:\/\/www.byrdie.com\/thmb\/sndsorUarae5N1SJpdw_1EAPmPg=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/valentino3-b1af9d2133b645e08f916fc4daaa3fcf.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/sndsorUarae5N1SJpdw_1EAPmPg=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/valentino3-b1af9d2133b645e08f916fc4daaa3fcf.jpg\" width=\"964\" height=\"1350\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A model holding a bottle of Valentino perfume.\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_4-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@valentino.beauty\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_47-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> After the plum settles, you&#8217;re led into a heart note of osmanthus that Gaurin is particularly fond of.\n<\/p>\n<p id=\"mntl-sc-block_49-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Osmanthus has a multifaceted character, at the crossroads of many olfactive tones. I particularly love how this little flower creates a smooth, enveloping transition from vibrant brightness to sensual warmth,&#8221; he explained. &#8220;In Born in Roma Donna Purple Melancholia, it enhances the juicy plum and blackcurrant notes while adding contrast and sophistication, reinforcing the fragrance\u2019s edgy personality.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_51-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> And when the fragrance finally dries down, you&#8217;re left with lingering sweetness via sensual vanilla and comforting musks.\n<\/p>\n<p id=\"mntl-sc-block_53-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;I also love how osmanthus connects beautifully with the chypre structure. Its slightly dark, ambery character enriches the woody base, especially patchouli, reinforcing depth, trail and long lasting,&#8221; the perfumer added. &#8220;The fragrance evolves from a lighter shade to a deeper, more intense purple, gaining richness and sensuality over time.&#8221;\n<\/p>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.byrdie.com\/valentino-born-in-roma-purple-melancholia-launch-11909127&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.byrdie.com\/thmb\/kxecy3_myhnfiajbd3xY6_RvIhM=\/1500&#215;0\/filters:no_upscale():max_bytes(150000):strip_icc()\/valentinopurplesocial-6ca25e09193b47cca67b417a77de6a97.png&#8221;] If you click on links we provide, we may receive compensation. How Valentino\u2019s Perfumers Bottled \u201cSensual Melancholy\u201d for the Newest Born in Roma An interview with Pascal Gaurin and Natasha C\u00f4te-Mouzzanar. By Sophie Vilensky Sophie Vilensky Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[83,226],"class_list":["post-1789306","post","type-post","status-publish","format-standard","hentry","category-politics","tag-byrdie-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1789306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1789306"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1789306\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1789306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1789306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1789306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}