{"id":1789184,"date":"2026-02-24T06:04:31","date_gmt":"2026-02-24T03:04:31","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1789184"},"modified":"2026-02-24T06:04:31","modified_gmt":"2026-02-24T03:04:31","slug":"what-emma-raducanu-had-to-say-about-her-new-sponsor-and-heres-how-much-she-will-earn","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1789184","title":{"rendered":"What Emma Raducanu had to say about her new sponsor &#8211; and here&#8217;s how much she will earn"},"content":{"rendered":"<article class=\"ps-article-content rounded-lg lg:mt-5 lg:border lg:border-card lg:bg-card lg:shadow-primary\">\n<header>\n<h1 class=\"py-4 text-xl font-normal text-title sm:text-2xl\">What Emma Raducanu had to say about her new sponsor \u2013 and here\u2019s how much she will earn<\/h1>\n<div class=\"my-2 flex items-center justify-between\">\n<div class=\"flex items-center\">\n                        <a href=\"https:\/\/www.tennis365.com\/author\/shahidaj\" class=\"text-sm font-normal !text-author\"><br \/>\n                            Shahida Jacobs                        <\/a><br \/>\n                        <time class=\"ml-3 text-sm font-normal text-info md:ml-4\" datetime=\"24 Feb 2026 6:04 AM\" data-ps-date=\"24 Feb 2026 6:04 AM\" data-ps-datetime=\"1771913071\"><br \/>\n                            24 Feb 2026 6:04 AM                        <\/time>\n                    <\/div>\n<div class=\"hidden justify-end space-x-4 text-xl sm:flex sm:!opacity-100\">\n                        <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.tennis365.com\/tennis-news\/what-emma-raducanu-had-to-say-about-her-new-sponsor-and-heres-how-much-she-will-earn\" class=\"!text-info hover:!text-brand\" aria-label=\"Share to facebook\"><\/p>\n<p>                        <\/a><br \/>\n                        <a 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class=\"!text-info hover:!text-brand\" target=\"_blank\" href=\"https:\/\/share.flipboard.com\/bookmarklet\/popout?v=2&amp;url=https%3A%2F%2Fwww.tennis365.com%2Ftennis-news%2Fwhat-emma-raducanu-had-to-say-about-her-new-sponsor-and-heres-how-much-she-will-earn\" aria-label=\"Share to flipboard\"><\/p>\n<p>                        <\/a>\n                    <\/div>\n<div class=\"sm:hidden flex items-center space-x-5\">\n                        <a class=\"!text-share-icon hover:!text-share-icon-active flex items-center justify-center\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/google.com\/preferences\/source?q=tennis365.com\" aria-label=\"Follow Tennis365 on Google Search\"><\/p>\n<p>                        <\/a><br \/>\n                        <button id=\"t365-article-share-btn\" class=\"mr-2 hidden h-6 w-6 appearance-none border-none !text-share-icon outline-none hover:!text-share-icon-active sm:hidden\" data-title=\"What Emma Raducanu had to say about her new sponsor \u2013 and here\u2019s how much she will earn\"><\/p>\n<p>                        <\/button>\n                    <\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"-mx-3 sm:-mx-5 border-b border-page\"><\/div>\n<section>\n<div class=\"-mx-3 sm:-mx-5\">\n<figure class=\"aspect-h-9 aspect-w-16 relative\">\n                                        <img fetchpriority=\"high\" decoding=\"async\" width=\"1320\" height=\"742\" loading=\"eager\" class=\"w-full h-full object-cover object-center !my-0\" src=\"https:\/\/d2me2qg8dfiw8u.cloudfront.net\/content\/uploads\/2026\/02\/Emma-Raducanu-introduced-as-new-Uniqlo-ambassador-1320x742.jpg\" alt=\"Pictured: Emma Raducanu introduced as new Uniqlo ambassador\">                <\/figure><figcaption class=\"flex items-center space-x-3 border-b border-mobile-caption px-3 lg:border-caption\">\n<div><\/div>\n<div class=\"my-1.5 break-words !text-xs !text-content\">\n                                Raducanu introduced as new Uniqlo ambassador on social media                            <\/div>\n<\/figcaption><\/div>\n<div class=\"ciam-article-t365\">\n<p>The wait is over as Emma Raducanu\u2019s new sponsorship deal has been confirmed as she has been introduced as Uniqlo\u2019s \u201cnewest Global Brand Ambassador\u201d.<\/p>\n<p><a href=\"https:\/\/www.tennis365.com\/tag\/emma-raducanu\">Raducanu<\/a> had been with Nike for nearly a decade as she signed with the American footwear and apparel giant before she turned pro in 2018 and the Swoosh logo was embossed on her kit when she famously won the 2021 US Open.<\/p>\n<p>Nike quickly tied her down to a better, longer deal after her fairytale run at Flushing Meadows as she became their poster girl after becoming the first qualifier to win a Grand Slam.<\/p>\n<p>But that deal ran out in 2025 and <a href=\"https:\/\/www.tennis365.com\/tennis-news\/emma-raducanu-uniqlo-nike-sponsor-move-report\">rumours first emerged last December<\/a> that Raducanu is about to swap Nike for Uniqlo with the story broken by Craig Shapiro of The Craig Shapiro Tennis Podcast.<\/p>\n<p>On Monday, Uniqlo teased on social media about the impending arrival of \u201ca new face\u201d and on Tuesday they confirmed that it is a done deal.<\/p>\n<p>\u201cIntroducing Emma Raducanu, our newest Global Brand Ambassador and Britain\u2019s top-ranked female tennis player,\u201d the post on Instagram read.<\/p>\n<p>\u201cEmma will champion UNIQLO\u2019s LifeWear philosophy, which is committed to pursuing excellence, making meaningful contributions to society, and empowering the next generation.\u201d<\/p>\n<div>\n    <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-221524\" src=\"https:\/\/d2me2qg8dfiw8u.cloudfront.net\/content\/uploads\/2026\/02\/Emma-Raducanu-Uniqlo-announcement.jpg\" alt=\"Pictured: Emma Raducanu Uniqlo announcement on Instagram\" width=\"650\" height=\"435\"><figcaption class=\"flex items-center space-x-3 border-b border-mobile-caption px-3 lg:border-caption caption-221524\" style=\"margin-top:-8px\">\n<div class=\"my-1.5 break-words !text-xs !text-content\"> Uniqlo announcement on Instagram<\/div>\n<\/figcaption><\/div>\n<p>Raducanu said in the statement: \u201cI am very pleased to join UNIQLO and to work closely with its amazing team of Global Brand Ambassadors. UNIQLO and I share many values and perspectives on life, culture, and society.<\/p>\n<p>\u201cI am excited to promote LifeWear through my tennis career, and to working with everybody at UNIQLO to inspire and engage young people everywhere.\u201d<\/p>\n<h2>Emma Raducanu News<\/h2>\n<p><strong><a href=\"https:\/\/www.tennis365.com\/tennis-news\/emma-raducanu-us-open-problem-greg-rusedski-message-critics\">Emma Raducanu critics told to \u2018give her some credit\u2019 after US Open win created a \u2018problem\u2019<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.tennis365.com\/tennis-news\/emma-raducanu-greg-rusedski-coaching-advice-roger-federer-move\">Emma Raducanu gets candid advice as she is told to copy Roger Federer coaching move<\/a><\/strong><\/p>\n<p>Raducanu, of course, follows Roger Federer\u2019s footsteps as he also swapped Nike for the Japanese clothing brand in a deal that was reportedly worth $300m while former world No 4 Kei Nishikori is another big-name tennis player who is part of the Uniqlo family.<\/p>\n<p>And the 23-year-old will be working with the great Federer.<\/p>\n<p>The statement added: \u201cRaducanu will work alongside other UNIQLO Global Brand Ambassadors, including tennis and wheelchair-tennis legends Roger Federer and Shingo Kunieda, and Academy-Award-winning actor Cate Blanchett, to promote UNIQLO\u2019s LifeWear philosophy, which emphasizes the continuous pursuit of excellence, positive contribution to society, and support of the next generation. She will also work actively on designs and functions of her on-court apparel.\u201d<\/p>\n<h2>How Much Is The Deal Worth?<\/h2>\n<p>As per usual, companies and players don\u2019t share financial details of major sponsorship deals, but Shapiro revealed that Raducanu is guaranteed to earn $3.5 million per year while she will receive performance bonuses on top of that.<\/p>\n<p>Raducanu will start wearing Uniqlo apparel at her next event, the Indian Wells Open, which gets underway on March 4 in the United States.<\/p>\n<\/div>\n<\/section>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>What Emma Raducanu had to say about her new sponsor \u2013 and here\u2019s how much she will earn Shahida Jacobs 24 Feb 2026 6:04 AM Raducanu introduced as new Uniqlo ambassador on social media The wait is over as Emma Raducanu\u2019s new sponsorship deal has been confirmed as she has been introduced as Uniqlo\u2019s \u201cnewest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,249],"class_list":["post-1789184","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-tennis365-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1789184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1789184"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1789184\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1789184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1789184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1789184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}