{"id":1786705,"date":"2026-02-22T23:42:00","date_gmt":"2026-02-22T20:42:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1786705"},"modified":"2026-02-22T23:42:00","modified_gmt":"2026-02-22T20:42:00","slug":"fashion-east-aw26-took-us-on-a-treasure-hunt-to-south-london","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1786705","title":{"rendered":"Fashion East AW26 took us on a treasure hunt to south London"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/839\/0-22-839-559\/azure\/dazed-prod\/1430\/8\/1438351.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/69711\/1\/fashion-east-aw26-fw26-london-fashion-week-lfw\" data-article-id=\"69711\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Fashion East AW26\" class=\"img\" height=\"1257\" src=\"https:\/\/images-prod.dazeddigital.com\/839\/azure\/dazed-prod\/1430\/8\/1438351.jpg\" width=\"839\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Photography Eric <span class=\"nowrap\">Aydin Barberini<\/span><\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-02-22T23:42:00+00:00\" class=\"timestamp\" title=\"22 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"22\">22,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/aw26\">AW26<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/aw26\">AW26<\/a><\/div>\n<h1 class=\"title\"><span>Fashion East AW26 took us on a treasure hunt to <span class=\"nowrap\">south London<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>GOYAGOMA made its London Fashion Week debut, showing alongside returning designers Jacek Gleba and <span class=\"nowrap\">Louis Mayhew<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-02-22T23:42:00+00:00\" class=\"timestamp\" title=\"22 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"22\">22,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-02-22T23:42:00+00:00\" class=\"timestamp\" title=\"22 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"22\">22,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/isobelvandyke\">Isobel Van Dyke<\/a><\/span><span class=\"contributor\" data-contributor-role=\"Photography\"><span class=\"contributor-role\">Photography<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/EricAydinBarberini\">Eric Aydin-Barberini<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-28-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Fashion East AW26<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36724\/0\/fashion-east-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Fashion East AW26\" class=\"img\" height=\"953\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/125-78-1430-953\/azure\/dazed-prod\/1430\/8\/1438353.jpg\" width=\"1430\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36724\/1\/fashion-east-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Fashion East AW26\" class=\"img\" height=\"623\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-56-935-623\/azure\/dazed-prod\/1430\/8\/1438359.jpg\" width=\"935\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36724\/2\/fashion-east-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Fashion East AW26\" class=\"img\" height=\"996\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1494-996\/azure\/dazed-prod\/1430\/8\/1438350.jpg\" width=\"1494\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36724\/3\/fashion-east-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Fashion East AW26\" class=\"img\" height=\"714\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-160-1071-714\/azure\/dazed-prod\/1430\/8\/1438339.jpg\" width=\"1071\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36724\/4\/fashion-east-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Fashion East AW26\" class=\"img\" height=\"645\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-33-968-645\/azure\/dazed-prod\/1430\/8\/1438349.jpg\" width=\"968\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36724\/5\/fashion-east-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Fashion East AW26\" class=\"img\" height=\"623\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-116-935-623\/azure\/dazed-prod\/1430\/8\/1438340.jpg\" width=\"935\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 28 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Fashion East is known for switching things up. That\u2019s the whole point of it: to showcase designers on rotation, so there\u2019s a new brand to discover every season. For years, the show has been held at Shoreditch\u2019s Old Truman Brewery, but since its 25th anniversary celebrations last season, the talent incubator has been switching up its location as well as its designers. In September, Fashion East took over the ICA, while this season, it took us to south London \u2013 taking over Manor Place, a community-led space opened by Palace Skateboards and Nike. The venue itself transported guests back to our youth club days, inside a village hall-style building, where young skateboarders zig-zagged around us. For everything you might\u2019ve missed from the evening, scroll down for a break down of each collection.<\/span><\/p>\n<h1><span>JACEK GLEBA<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"56561134-f735-4ef0-9803-b3f90144b25f\" data-src=\"https:\/\/images-prod.dazeddigital.com\/935\/azure\/dazed-prod\/1430\/8\/1438359.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Fashion East AW26\" class=\"img\" height=\"1400\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/8\/1438359.jpg\" width=\"935\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Jacek Gleba<\/span><span class=\"credit\">Photography Eric <span class=\"nowrap\">Aydin Barberini<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>This season\u2019s line-up saw the return of designers Jacek Gleba and Louis Mayhew, who both showed their second collection under the incubator, and introduced a new addition: Traiceline Pratt\u2019s GOYAGOMA. First up was Gleba, whose work often references ballet, redefining masculinity with soft pastels, floating fabrics and feminine necklines. This season he paid homage to Oscar Wilde\u2019s one-act tragedy, <\/span><em><span>Salome<\/span><\/em><span>, which was also turned into a ballet in 1913 by Vaslav Nijinsky.<\/span><\/p>\n<h1><span>GOYAGOMA<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"3db94e32-77ad-4bde-b016-b3f90144a90a\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1494\/azure\/dazed-prod\/1430\/8\/1438350.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.5\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Fashion East AW26\" class=\"img\" height=\"998\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/8\/1438350.jpg\" width=\"1494\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">GOYAGOMA<\/span><span class=\"credit\">Photography Eric <span class=\"nowrap\">Aydin Barberini<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Next up was the rookie of the season, Traiceline Pratt with his remarkably polished brand GOYAGOMA. If you\u2019re unfamiliar with Pratt, he trained under Phoebe Philo before launching his own label last year, which takes its name from two of his most influential artists: painter Francisco de Goya and fashion designer Michel Goma. The clothes themselves were incredibly wearable, aptly titled <\/span><em><span>Something To Wear.<\/span><\/em><span> Sleek trench coats were reimagined and belted around the thighs, while tailored trousers and cropped jackets were effortlessly elegant.<\/span><\/p>\n<h1><span>LOUIS MAYHEW<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"61d983ab-69d3-465e-b97b-b3f90144a7e3\" data-src=\"https:\/\/images-prod.dazeddigital.com\/968\/azure\/dazed-prod\/1430\/8\/1438349.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Fashion East AW26\" class=\"img\" height=\"1450\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/8\/1438349.jpg\" width=\"968\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Louis Mayhew<\/span><span class=\"credit\">Photography Eric <span class=\"nowrap\">Aydin Barberini<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Mayhew closed proceedings with a collection titled <\/span><em><span>Come On Over<\/span><\/em><span>, inspired by the idea of going on a treasure hunt. Picture <\/span><em><span>The Goonies, <\/span><\/em><span>but with a high-fashion makeover. The collection took its name from the 1980 song \u201cBurn\u201d by Blue Eyed Soul, which features the lyrics: \u201cI\u2019ve got a four leaf clover, won\u2019t you please come over?\u201d. The hats were a highlight, as were the DIY-style bindles that models carried over their shoulders, like ants on a mission.\u00a0\u00a0<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. 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href=\"https:\/\/www.dazeddigital.com\/tag\/london\">London<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/fashion-week\">fashion-week<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/lfw\">LFW<\/a><\/div>\n<\/div>\n<\/footer>\n<div class=\"grid\">\n<div class=\"lava-lamp\">\n<div class=\"lava-lamp-text-container\">\n<h3 class=\"lava-lamp-subheading\">Expand your creative community and connect with 15,000 creatives from around the world.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid section-header\">\n<div class=\"section-header__link\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69711\/1\/fashion\"><\/p>\n<h2 class=\"section-header__title\">READ MORE<\/h2>\n<p><\/a><\/div>\n<\/div>\n<div class=\"grid tag-article-list\">\n<div class=\"swiper swiper-latest\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a 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src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-318-1071-712\/azure\/dazed-prod\/1430\/8\/1438332.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Thevxlley smashes its London Fashion Week debut (literally)<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/art-photography\/article\/69655\/1\/in-pictures-bacardi-manchester-sasha-shuttleworth-dancefloor\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">BACARD\u00cd<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"04\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-231-1080-718\/azure\/dazed-prod\/1430\/7\/1437561.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">In pictures: Manchester\u2019s electrifying, multigenerational party spirit<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69708\/1\/baftas-2026-best-fashion-looks-chase-infiniti-gracie-abrams-timothee-red-carpet\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Gracie Abrams in Chanel by Matthieu Blazy\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/95-413-1706-1135\/azure\/dazed-prod\/1430\/8\/1438304.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">BAFTAs 2026: All the best looks from British film\u2019s biggest night<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36721\/0\/lueder-aw26\"><\/p>\n<div 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class=\"card-latest__title\">Tolu Coker takes the throne at London Fashion Week AW26<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36719\/0\/central-saint-martins-ma-fashion-2026\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Central Saint Martins MA Fashion 2026\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-441-1334-887\/azure\/dazed-prod\/1430\/8\/1438224.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Central Saint Martins\u2019 graduating class came in hot for 2026<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69702\/1\/knwls-goes-ballistic-for-aw26-aidan-zamiri-lfw-csm-aw26-balenciaga\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"KNWLS AW26 \" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-1-1080-718\/azure\/dazed-prod\/1430\/8\/1438146.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">KNWLS is going \u2018ballistic\u2019 for AW26<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69692\/1\/mugler-the-divine-david-hoyle-heated-rivalry-miguel-castro-freitas\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"David Hoyle Mugler\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/46-317-1034-688\/azure\/dazed-prod\/1430\/8\/1438134.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Nightlife icon David Hoyle talks Heated Rivalry and cruising in Mugler<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69691\/1\/kai-ghattaura-central-saint-martins-csm-ma-fashion-2026-esdeekid\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Kai Ghattaura Central Saint Martins MA Fashion 2026\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-300-1285-855\/azure\/dazed-prod\/1430\/8\/1438104.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Meet the buzzy CSM grad who\u2019s already dressing EsDeeKid<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69676\/1\/gringo-custum-fashion-brand-built-on-afrofuturism-dakar\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Gringo Custum\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-196-1311-872\/azure\/dazed-prod\/1430\/8\/1438019.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">\u2018Gringo is a state of mind\u2019: Inside the fashion brand built on Afrofuturism<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69681\/1\/queer-history-meets-esdeekid-prototypes-aw26-jesse-glazzard\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Prototypes AW26 \" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-0-1064-708\/azure\/dazed-prod\/1430\/7\/1437972.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Queer history meets EsDeeKid at Prototypes AW26<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-28-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Fashion East AW26<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36724\/0\/fashion-east-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Fashion East AW26\" class=\"img\" height=\"953\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/125-78-1430-953\/azure\/dazed-prod\/1430\/8\/1438353.jpg\" width=\"1430\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36724\/1\/fashion-east-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Fashion East AW26\" class=\"img\" height=\"623\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-56-935-623\/azure\/dazed-prod\/1430\/8\/1438359.jpg\" width=\"935\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36724\/2\/fashion-east-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Fashion East AW26\" class=\"img\" height=\"996\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1494-996\/azure\/dazed-prod\/1430\/8\/1438350.jpg\" width=\"1494\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36724\/3\/fashion-east-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Fashion East AW26\" class=\"img\" height=\"714\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-160-1071-714\/azure\/dazed-prod\/1430\/8\/1438339.jpg\" width=\"1071\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36724\/4\/fashion-east-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Fashion East AW26\" class=\"img\" height=\"645\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-33-968-645\/azure\/dazed-prod\/1430\/8\/1438349.jpg\" width=\"968\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36724\/5\/fashion-east-aw26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Fashion East AW26\" class=\"img\" height=\"623\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-116-935-623\/azure\/dazed-prod\/1430\/8\/1438340.jpg\" width=\"935\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 28 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Fashion East is known for switching things up. That\u2019s the whole point of it: to showcase designers on rotation, so there\u2019s a new brand to discover every season. For years, the show has been held at Shoreditch\u2019s Old Truman Brewery, but since its 25th anniversary celebrations last season, the talent incubator has been switching up its location as well as its designers. In September, Fashion East took over the ICA, while this season, it took us to south London \u2013 taking over Manor Place, a community-led space opened by Palace Skateboards and Nike. The venue itself transported guests back to our youth club days, inside a village hall-style building, where young skateboarders zig-zagged around us. For everything you might\u2019ve missed from the evening, scroll down for a break down of each collection.<\/span><\/p>\n<h1><span>JACEK GLEBA<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"56561134-f735-4ef0-9803-b3f90144b25f\" data-src=\"https:\/\/images-prod.dazeddigital.com\/935\/azure\/dazed-prod\/1430\/8\/1438359.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Fashion East AW26\" class=\"img\" height=\"1400\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/8\/1438359.jpg\" width=\"935\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Jacek Gleba<\/span><span class=\"credit\">Photography Eric <span class=\"nowrap\">Aydin Barberini<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>This season\u2019s line-up saw the return of designers Jacek Gleba and Louis Mayhew, who both showed their second collection under the incubator, and introduced a new addition: Traiceline Pratt\u2019s GOYAGOMA. First up was Gleba, whose work often references ballet, redefining masculinity with soft pastels, floating fabrics and feminine necklines. This season he paid homage to Oscar Wilde\u2019s one-act tragedy, <\/span><em><span>Salome<\/span><\/em><span>, which was also turned into a ballet in 1913 by Vaslav Nijinsky.<\/span><\/p>\n<h1><span>GOYAGOMA<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"3db94e32-77ad-4bde-b016-b3f90144a90a\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1494\/azure\/dazed-prod\/1430\/8\/1438350.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.5\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Fashion East AW26\" class=\"img\" height=\"998\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/8\/1438350.jpg\" width=\"1494\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">GOYAGOMA<\/span><span class=\"credit\">Photography Eric <span class=\"nowrap\">Aydin Barberini<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Next up was the rookie of the season, Traiceline Pratt with his remarkably polished brand GOYAGOMA. If you\u2019re unfamiliar with Pratt, he trained under Phoebe Philo before launching his own label last year, which takes its name from two of his most influential artists: painter Francisco de Goya and fashion designer Michel Goma. The clothes themselves were incredibly wearable, aptly titled <\/span><em><span>Something To Wear.<\/span><\/em><span> Sleek trench coats were reimagined and belted around the thighs, while tailored trousers and cropped jackets were effortlessly elegant.<\/span><\/p>\n<h1><span>LOUIS MAYHEW<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"61d983ab-69d3-465e-b97b-b3f90144a7e3\" data-src=\"https:\/\/images-prod.dazeddigital.com\/968\/azure\/dazed-prod\/1430\/8\/1438349.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Fashion East AW26\" class=\"img\" height=\"1450\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/8\/1438349.jpg\" width=\"968\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Louis Mayhew<\/span><span class=\"credit\">Photography Eric <span class=\"nowrap\">Aydin Barberini<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Mayhew closed proceedings with a collection titled <\/span><em><span>Come On Over<\/span><\/em><span>, inspired by the idea of going on a treasure hunt. Picture <\/span><em><span>The Goonies, <\/span><\/em><span>but with a high-fashion makeover. The collection took its name from the 1980 song \u201cBurn\u201d by Blue Eyed Soul, which features the lyrics: \u201cI\u2019ve got a four leaf clover, won\u2019t you please come over?\u201d. The hats were a highlight, as were the DIY-style bindles that models carried over their shoulders, like ants on a mission.\u00a0\u00a0<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/69711\/1\/fashion-east-aw26-fw26-london-fashion-week-lfw&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/839\/0-22-839-559\/azure\/dazed-prod\/1430\/8\/1438351.jpg&#8221;] Photography Eric Aydin Barberini February\u00a0 22,\u00a0 2026 Fashion \/ AW26 Fashion \/ AW26 Fashion East AW26 took us on a treasure hunt to south London GOYAGOMA made its London Fashion Week debut, showing alongside returning designers Jacek Gleba and Louis Mayhew February\u00a0 22,\u00a0 2026 February\u00a0 22,\u00a0 2026 TextIsobel Van DykePhotographyEric Aydin-Barberini Fashion [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1786705","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1786705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1786705"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1786705\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1786705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1786705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1786705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}