{"id":1782263,"date":"2026-02-20T15:37:00","date_gmt":"2026-02-20T12:37:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1782263"},"modified":"2026-02-20T15:37:00","modified_gmt":"2026-02-20T12:37:00","slug":"fucking-dazed-aidan-zamiri-and-bertie-brandes-on-making-the-moment","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1782263","title":{"rendered":"\u2018Fucking Dazed\u2019: Aidan Zamiri and Bertie Brandes on making The Moment"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1100\/118-0-1100-733\/azure\/dazed-prod\/1430\/8\/1438076.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/film-tv\/article\/69694\/1\/aidan-zamiri-bertie-brandes-the-moment-charli-xcx-film-interview-2026\" data-article-id=\"69694\">\n<header class=\"article-header has-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-02-20T15:37:00+00:00\" class=\"timestamp\" title=\"20 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"20\">20,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - film-tv\" href=\"https:\/\/www.dazeddigital.com\/film-tv\">Film &amp; TV<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/feature\">Feature<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/film-tv\">Film &amp; TV<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/feature\">Feature<\/a><\/div>\n<h1 class=\"title\"><span>\u2018Fucking Dazed\u2019: Aidan Zamiri and Bertie Brandes on making <span class=\"nowrap\">The Moment<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>In The Moment, Charli xcx navigates an alternate Brat album cycle in a self-aware mockumentary of fame, commercial hollowness, and near-horror, brought to life by Aidan Zamiri and <span class=\"nowrap\">Bertie Brandes<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-02-20T15:37:00+00:00\" class=\"timestamp\" title=\"20 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"20\">20,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-02-20T15:37:00+00:00\" class=\"timestamp\" title=\"20 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"20\">20,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/TiarnaMeehan\">Tiarna<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>\u201cThe first shot of the entire film is Charli \u2013 should I say this? Do I want this in print? \u2013 hawking up some phlegm and it landing on the glass,\u201d says director and co-writer <a href=\"https:\/\/www.instagram.com\/aidanzamiri\/\">Aidan Zamiri<\/a>, speaking with co-writer <a href=\"https:\/\/www.instagram.com\/bertiebrandes\/\">Bertie Brandes<\/a> ahead of the London premiere of <em>The Moment<\/em>.<\/span><\/p>\n<p><span>From the offset, it\u2019s clear that the film<\/span><span>\u00a0is not the glossy tour doc that usually follows a pop breakthrough. Centered on the aftermath of <a href=\"https:\/\/www.dazeddigital.com\/charli-xcx\">Charli xcx<\/a>\u2019s <\/span><a href=\"https:\/\/www.dazeddigital.com\/tag\/brat\"><em><span>Brat<\/span><\/em><\/a><span><a href=\"https:\/\/www.dazeddigital.com\/tag\/brat\"> album<\/a> cycle, the mockumentary casts Charli as a heightened version of herself, navigating the absurdities of pop stardom and the vertiginous consequences when a cultural moment spirals out of control.<\/span><\/p>\n<p><span>Zamiri and Brandes first met in a cafeteria at Central Saint Martins, when Brandes was running the of-the-moment indie zine <\/span><a href=\"https:\/\/www.instagram.com\/themushpit\/\"><em><span>Mushpit<\/span><\/em><\/a><span>, and Zamiri, then a first-year graphic design student, had engineered the encounter. \u201cI think that was the first time I charmed you,\u201d he recalls now, laughing from his busy-wallpapered hotel room. Brandes laughs. \u201cAidan became our muse\u2026a lot of people didn\u2019t like what we were doing, but Aidan actually just got it. That\u2019s why our friendship and creative partnership has lasted so long \u2013 he loved the silliness, but we could also talk about the deeper meanings.\u201d<\/span><\/p>\n<p>That balance underpins <em>The Moment<\/em>, where absurd touches like metaphorical cocaine, a beaded-necklace-wearing Alexander Skarsg\u00e5rd, a credit card for gays all appear alongside real-world brand and media mentions, including a Dazed shoutout. These signposts point to a larger rumination on fame and culture. \u201cIt was like reflecting on these surreal events happening in real time, which also felt like a reflection of where we are culturally,\u201d Zamiri explains. \u201cThings like NATO doing a <em>Brat <\/em>post \u2013 it\u2019s truly surreal. What\u2019s interesting is taking something that feels deeply personal and watching it warp, get absorbed, and sometimes lose its meaning\u2026 when the shell of something is engaged with rather than the whole, stripping away nuance and weight.\u201d<\/p>\n<p><span>It\u2019s a confessional side that isn\u2019t new for pop auteur Charli xcx \u2013 from the therapy-lifted voice notes of 2020\u2019s <\/span><em><span>How I\u2019m Feeling Now<\/span><\/em><span> to the self-described \u201csell-out\u201d persona of 2022\u2019s <\/span><em><span>Crash<\/span><\/em><span>, Charli has long interrogated fame from within. While <em>The Moment <\/em>warps that idea into something darkly-humorous with the help of Brandes and Zamiri, the film is still as much about Charli\u2019s personal experience of this whirlwind. \u201cShe\u2019d been working for half her life toward one thing, and rather than feeling like she\u2019d arrived, she felt like it was slipping through her hands,\u201d Zamiri says. \u201cIt\u2019s this mix of dread and excitement and exhaustion\u2026 that sense of being fully seen and completely unmoored at the same time.\u201d<\/span><\/p>\n<p><span>Below, we talk to the pair ahead of the London premiere about the making of <\/span><em><span>The Moment<\/span><\/em><span>.<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>How did Charli xcx bring this idea to you?<\/strong><\/p>\n<p><strong>Aidan Zamiri:<\/strong><span> Charli had been getting interest from various places to take a somewhat conventional route, making a tour documentary or a concert film to capitalise on the success of her album. But that didn\u2019t feel exciting, interesting, or fresh. She had this thought to make something that might pose itself within that format but disrupt it, or do something that hopefully felt more truthful \u2013 something that got to the core of what it feels like not just to be an artist, but to exist in the world today.<\/span><\/p>\n<p><span>I know that sounds broad, but really, she was thinking about existing in a way where the goalposts are often set toward profit, being liked, or being consumed by as many people as possible, which isn\u2019t a very human way to exist. <\/span><span>Charli wrote this really eloquent piece outlining the idea of making a mockumentary in the lead-up to her headline tour. She also wrote a more emotional, diary-like piece. From there, Bertie and I started forming the story together.<\/span><\/p>\n<p><strong>How did you then build from Charli\u2019s initial ideas to <em>The Moment<\/em>?<\/strong><\/p>\n<p><strong>Bertie Brandes: <\/strong><span>We wanted to relate to the feelings Charli had written down without needing to be a pop star to understand them, which I think she had already achieved. It was a kind of character study of this person, and then bringing in my own experiences to create something that I think is really three-dimensional, and speaks to people on a lot of different levels.<\/span><\/p>\n<p><strong>Aidan Zamiri:<\/strong><span> It was like reflecting on these very surreal events that were happening in real time, which also felt like a reflection of where we are in culture. There\u2019s something relatable in the fact that often we live in a world where entities, brands, media, or whatever, want to engage with something because it seems popular or cool, but in many ways, they only engage with the shell of it rather than the whole thing. That sterilises it, reduces its meaning, and takes away its weight. Obviously, that happens to albums, artists, or pop culture, but it gets more sinister when it starts to happen to subcultures, groups of people, or other communities. So it felt like an interesting kind of synecdoche, a small, specific moment standing in for something much larger.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"b3f15727-7f9b-471e-9e98-b3f700e0de9d\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/8\/1438123.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.51\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fxq1bjtf4%2F\" class=\"img\" height=\"1989\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/8\/1438123.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of A24<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Where did you write this?<\/strong><\/p>\n<p><strong>Aidan Zamiri: <\/strong>A lot of time was spent in the Barbican kitchen and Cafe Kick. The fun part was that it never felt lonely because we were doing it all together.<\/p>\n<p><strong>Bertie Brandes: <\/strong>It was a very intense period that was fueled by so many different types of tea we drank around town. The most important thing was just finding places open past 7pm that would allow us to just sit there and make a lot of noise and spread out in a really sort of obnoxious way with scripts on both of our laptop screens \u2013 absolute hell. We even wrote in cinemas quite a lot which felt like we were a parody of ourselves.<\/p>\n<p><strong>How did you find working together?<\/strong><\/p>\n<p><strong>Bertie <strong>Brandes<\/strong>: <\/strong>I think what was so amazing is that we\u2019re both insanely obsessed with tiny details, so every little thing became open to discussion. You don\u2019t often get the chance to be that specific as a writer. For me, especially having never written collaboratively like this before, it was such a rewarding experience. It was an opportunity to be totally insane, to be really emotional, cry, have an argument and make up.<\/p>\n<p><strong>Aidan <strong>Zamiri<\/strong>: <\/strong>We\u2019re really good at disagreeing, which helps us figure things out together. I think that\u2019s also why our friendship and collaboration have lasted so long. We wrote the first draft in a really condensed period over December 2024 \u2013 I even spent Christmas with Bertie\u2019s family.<\/p>\n<p><strong>I love the opening spit scene.<\/strong><\/p>\n<p><strong>Aidan Zamiri: <\/strong><span>Thank you! That\u2019s one thing that sort presented itself to us in the edit and became one of those visual motifs that bookend the film. One of the final shots features Celeste spitting after hearing Charli\u2019s monologue. There\u2019s a lot of feelings of this horseshoeing throughout the project.<\/span><\/p>\n<p><strong>There\u2019s a lot of brands featured and mentioned throughout. How did you decide which to include?<\/strong><\/p>\n<p><span><strong>Aidan Zamiri: <\/strong>We wanted to capture what it feels like to be in the culture right now. I love how the film in general feels \u2013 hopefully a bit like a real, holistic time capsule, without trying. I think the thing we wanted to avoid was ever doing anything that felt like an obvious, modern-day reference. Instead, we just used it in the general language. I think Bertie and I are interested in making stuff that feels like it\u2019s in conversation with the world around it.<\/span><\/p>\n<p><strong>I have to mention the Dazed shoutout\u2026<\/strong><\/p>\n<p><strong>Aidan Zamiri: <\/strong><span>[<em>laughs<\/em>] I actually do wonder if that is the first Dazed magazine shout out in a movie. Obviously, Bertie and I are very much friends of Dazed. That was a real shout out.<\/span><\/p>\n<p><span>I think Bertie and I found it so funny that anything we might have decided on a whim in the Barbican kitchen eventually had to become something physical. Or something that we saw, you know. Like one random day we decided to write the word \u201816-foot-cigarettes\u2019 and then before we know it, it is being wheeled in.\u00a0<\/span><\/p>\n<p><strong>Bertie Brandes: <\/strong>The other thing is that me and Aiden have both worked at like every place imaginable: magazines, platforms, brands, or whatever. So we have a very specific shared language an understanding of the nuances of those various industries. I think it will age amazingly since it will become a time capsule of these media platforms that we were all kind of enthralled to at that time.<\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"b65d9686-c25a-4488-82e1-b3f700e14633\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/8\/1438124.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.66\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fxq1bjtf4%2F\" class=\"img\" height=\"1811\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/8\/1438124.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of A24<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>I\u2019ve seen a lot of discourse online about <\/strong><strong><em>The Moment<\/em><\/strong><strong> \u2013 some almost feel like they could be cutscenes from the film.<\/strong><\/p>\n<p><strong><strong>Aidan Zamiri: <\/strong><\/strong>I think a lot of those reactions have been super intentional. When we first started teasing the project, it was actually very unclear whether it was a documentary or a fictional movie \u2013 and we made it sort of intentionally confusing. Bertie and I love and enjoy and welcome the various interpretations, or even the confusion.<\/p>\n<p><strong>Bertie Brandes:<\/strong> I agree. <span>There\u2019s a very small subset of, like, Gen Xers who seem to ask, \u2018Why make a film like <\/span><em><span>Spice World<\/span><\/em><span> or <\/span><em><span>Spinal Tap<\/span><\/em><span>?\u2019 And it\u2019s like, those films came out decades ago, and the culture we live in now is completely different. Yes, we still exist under capitalism, but the way we exist under it has changed enormously, and the idea of consumerism has shifted dramatically. It\u2019s not just pop stars who are products anymore \u2013 anyone can get a brand deal. You might not get paid, but you can post about it and they\u2019ll send you something. That concept of valueless exchange is fascinating, more prominent than ever, and the idea that we shouldn\u2019t comment on it just because someone did in 2002 is, to me, really interesting.<\/span><\/p>\n<p><strong>Bertie Brandes: <\/strong>Aidan, I want to know if the film is still the thing that you think about as you\u2019re falling asleep every night?<\/p>\n<p><strong>Aidan Zamiri:<\/strong><span> [<em>laughs<\/em>] For a year, especially during the edit, I was one of the least social I&#8217;ve ever been. Anytime I could have hung out with someone else, I was completely consumed by <em>The Moment<\/em>. I was probably the most boring person in the world because I couldn\u2019t think about anything else.<\/span><\/p>\n<p><span>That\u2019s kind of what we touch on in the film: once you share something, it\u2019s no longer entirely yours. That letting go is something I have to do with everything I work on, everything has a life cycle, and I get to hang on to it in secret, hoarding it, until I\u2019m not allowed to anymore. And then throwing it off the cliff into the void has its own strange, disorienting nature. But the joy comes in seeing how it transforms when other people get their teeth into it. Now, I even find myself wondering what I\u2019ll be thinking about when I fall asleep.<\/span><\/p>\n<p><strong>What\u2019s next for you both?<\/strong><\/p>\n<p><strong>Aidan Zamiri:<\/strong><span> I think our plan is to jump into writing a new thing. We\u2019ve already sort of started planning a few bits and bobs. We finish this premiere tonight and then get bloody back on it, don\u2019t we?<\/span><\/p>\n<p><strong>Bertie Brandes:<\/strong><span> Yeah, you can\u2019t dread the end, when it\u2019s over, only in terms of the moment.<\/span><\/p>\n<p>The Moment<em> is out now.<\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. 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href=\"https:\/\/www.dazeddigital.com\/film-tv\/article\/69651\/1\/wuthering-heights-round-table-review-dazed-team-emerald-fennell-jacob-elordi\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"&quot;Wuthering Heights&quot;, 2026 (Film Still)\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/25-0-658-438\/azure\/dazed-prod\/1430\/7\/1437436.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">\u201cWuthering Heights\u201d united the Dazed team \u2013 because it was so bad<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/film-tv\/article\/69644\/1\/wuthering-heights-valentines-day-recommendations-toxic-couples\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Toxic on-screen The Piano TEache\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/140-0-945-629\/azure\/dazed-prod\/1430\/7\/1437355.jpeg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Obsessive, doomed and self-destructive: The most toxic on-screen romances<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69652\/1\/salomon-film-nowness-shaping-new-futures-annecy-headquarters\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">Salomon<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"00234_SALOMON_Dazed_Catherine_Hyland_0100137000013\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/261-883-1825-1214\/azure\/dazed-prod\/1430\/7\/1437504.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Watch a mini documentary about the inner workings of Salomon<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/film-tv\/article\/69648\/1\/wuthering-heights-left-me-so-cold-emerald-fennell-review-emily-bronte\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Wuthering-Heights-Movie-2026-Margot-Robbie-and-Jac\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-0-1151-766\/azure\/dazed-prod\/1430\/7\/1437356.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">\u201cWuthering Heights\u201d left me so cold<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/film-tv\/article\/69548\/1\/kristen-stewart-chronology-of-water-director-debut-interview\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"The Chronology of Water\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-1-2200-1463\/azure\/dazed-prod\/1430\/6\/1436244.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Kristen Stewart: \u2018Women often operate from a place of shame\u2019<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/film-tv\/article\/69573\/1\/100-nights-of-hero-charli-xcx-julia-jackmans-lo-fi-queer-fantasy\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"100 nights of hero\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/259-138-1402-933\/azure\/dazed-prod\/1430\/6\/1436548.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">100 Nights of Hero: The story behind Julia Jackman\u2019s lo-fi queer fantasy<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/film-tv\/article\/69567\/1\/akinola-davies-jr-on-his-atmospheric-debut-film-my-fathers-shadow-interview\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"My Father&#039;s Shadow\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-79-2888-1921\/azure\/dazed-prod\/1430\/6\/1436495.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Akinola Davies Jr on his atmospheric debut, My Father\u2019s Shadow<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/film-tv\/article\/69556\/1\/the-2026-sundance-films-josephine-lady-extra-geography\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"EXTRA GEOGRAPHY\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/203-0-2165-1440\/azure\/dazed-prod\/1430\/6\/1436334.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">The 2026 Sundance films we can\u2019t stop thinking about<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/film-tv\/article\/69547\/1\/twinless-film-interview-tragicomic-drama-loneliness-grief-queer-dylan-o-brien\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Twinless5 - online\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-2-2303-1532\/azure\/dazed-prod\/1430\/6\/1436241.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Twinless: A tragicomic drama about loneliness, grief and queer friendship<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>\u201cThe first shot of the entire film is Charli \u2013 should I say this? Do I want this in print? \u2013 hawking up some phlegm and it landing on the glass,\u201d says director and co-writer <a href=\"https:\/\/www.instagram.com\/aidanzamiri\/\">Aidan Zamiri<\/a>, speaking with co-writer <a href=\"https:\/\/www.instagram.com\/bertiebrandes\/\">Bertie Brandes<\/a> ahead of the London premiere of <em>The Moment<\/em>.<\/span><\/p>\n<p><span>From the offset, it\u2019s clear that the film<\/span><span>\u00a0is not the glossy tour doc that usually follows a pop breakthrough. Centered on the aftermath of <a href=\"https:\/\/www.dazeddigital.com\/charli-xcx\">Charli xcx<\/a>\u2019s <\/span><a href=\"https:\/\/www.dazeddigital.com\/tag\/brat\"><em><span>Brat<\/span><\/em><\/a><span><a href=\"https:\/\/www.dazeddigital.com\/tag\/brat\"> album<\/a> cycle, the mockumentary casts Charli as a heightened version of herself, navigating the absurdities of pop stardom and the vertiginous consequences when a cultural moment spirals out of control.<\/span><\/p>\n<p><span>Zamiri and Brandes first met in a cafeteria at Central Saint Martins, when Brandes was running the of-the-moment indie zine <\/span><a href=\"https:\/\/www.instagram.com\/themushpit\/\"><em><span>Mushpit<\/span><\/em><\/a><span>, and Zamiri, then a first-year graphic design student, had engineered the encounter. \u201cI think that was the first time I charmed you,\u201d he recalls now, laughing from his busy-wallpapered hotel room. Brandes laughs. \u201cAidan became our muse\u2026a lot of people didn\u2019t like what we were doing, but Aidan actually just got it. That\u2019s why our friendship and creative partnership has lasted so long \u2013 he loved the silliness, but we could also talk about the deeper meanings.\u201d<\/span><\/p>\n<p>That balance underpins <em>The Moment<\/em>, where absurd touches like metaphorical cocaine, a beaded-necklace-wearing Alexander Skarsg\u00e5rd, a credit card for gays all appear alongside real-world brand and media mentions, including a Dazed shoutout. These signposts point to a larger rumination on fame and culture. \u201cIt was like reflecting on these surreal events happening in real time, which also felt like a reflection of where we are culturally,\u201d Zamiri explains. \u201cThings like NATO doing a <em>Brat <\/em>post \u2013 it\u2019s truly surreal. What\u2019s interesting is taking something that feels deeply personal and watching it warp, get absorbed, and sometimes lose its meaning\u2026 when the shell of something is engaged with rather than the whole, stripping away nuance and weight.\u201d<\/p>\n<p><span>It\u2019s a confessional side that isn\u2019t new for pop auteur Charli xcx \u2013 from the therapy-lifted voice notes of 2020\u2019s <\/span><em><span>How I\u2019m Feeling Now<\/span><\/em><span> to the self-described \u201csell-out\u201d persona of 2022\u2019s <\/span><em><span>Crash<\/span><\/em><span>, Charli has long interrogated fame from within. While <em>The Moment <\/em>warps that idea into something darkly-humorous with the help of Brandes and Zamiri, the film is still as much about Charli\u2019s personal experience of this whirlwind. \u201cShe\u2019d been working for half her life toward one thing, and rather than feeling like she\u2019d arrived, she felt like it was slipping through her hands,\u201d Zamiri says. \u201cIt\u2019s this mix of dread and excitement and exhaustion\u2026 that sense of being fully seen and completely unmoored at the same time.\u201d<\/span><\/p>\n<p><span>Below, we talk to the pair ahead of the London premiere about the making of <\/span><em><span>The Moment<\/span><\/em><span>.<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>How did Charli xcx bring this idea to you?<\/strong><\/p>\n<p><strong>Aidan Zamiri:<\/strong><span> Charli had been getting interest from various places to take a somewhat conventional route, making a tour documentary or a concert film to capitalise on the success of her album. But that didn\u2019t feel exciting, interesting, or fresh. She had this thought to make something that might pose itself within that format but disrupt it, or do something that hopefully felt more truthful \u2013 something that got to the core of what it feels like not just to be an artist, but to exist in the world today.<\/span><\/p>\n<p><span>I know that sounds broad, but really, she was thinking about existing in a way where the goalposts are often set toward profit, being liked, or being consumed by as many people as possible, which isn\u2019t a very human way to exist. <\/span><span>Charli wrote this really eloquent piece outlining the idea of making a mockumentary in the lead-up to her headline tour. She also wrote a more emotional, diary-like piece. From there, Bertie and I started forming the story together.<\/span><\/p>\n<p><strong>How did you then build from Charli\u2019s initial ideas to <em>The Moment<\/em>?<\/strong><\/p>\n<p><strong>Bertie Brandes: <\/strong><span>We wanted to relate to the feelings Charli had written down without needing to be a pop star to understand them, which I think she had already achieved. It was a kind of character study of this person, and then bringing in my own experiences to create something that I think is really three-dimensional, and speaks to people on a lot of different levels.<\/span><\/p>\n<p><strong>Aidan Zamiri:<\/strong><span> It was like reflecting on these very surreal events that were happening in real time, which also felt like a reflection of where we are in culture. There\u2019s something relatable in the fact that often we live in a world where entities, brands, media, or whatever, want to engage with something because it seems popular or cool, but in many ways, they only engage with the shell of it rather than the whole thing. That sterilises it, reduces its meaning, and takes away its weight. Obviously, that happens to albums, artists, or pop culture, but it gets more sinister when it starts to happen to subcultures, groups of people, or other communities. So it felt like an interesting kind of synecdoche, a small, specific moment standing in for something much larger.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"b3f15727-7f9b-471e-9e98-b3f700e0de9d\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/8\/1438123.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.51\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fxq1bjtf4%2F\" class=\"img\" height=\"1989\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/8\/1438123.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of A24<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Where did you write this?<\/strong><\/p>\n<p><strong>Aidan Zamiri: <\/strong>A lot of time was spent in the Barbican kitchen and Cafe Kick. The fun part was that it never felt lonely because we were doing it all together.<\/p>\n<p><strong>Bertie Brandes: <\/strong>It was a very intense period that was fueled by so many different types of tea we drank around town. The most important thing was just finding places open past 7pm that would allow us to just sit there and make a lot of noise and spread out in a really sort of obnoxious way with scripts on both of our laptop screens \u2013 absolute hell. We even wrote in cinemas quite a lot which felt like we were a parody of ourselves.<\/p>\n<p><strong>How did you find working together?<\/strong><\/p>\n<p><strong>Bertie <strong>Brandes<\/strong>: <\/strong>I think what was so amazing is that we\u2019re both insanely obsessed with tiny details, so every little thing became open to discussion. You don\u2019t often get the chance to be that specific as a writer. For me, especially having never written collaboratively like this before, it was such a rewarding experience. It was an opportunity to be totally insane, to be really emotional, cry, have an argument and make up.<\/p>\n<p><strong>Aidan <strong>Zamiri<\/strong>: <\/strong>We\u2019re really good at disagreeing, which helps us figure things out together. I think that\u2019s also why our friendship and collaboration have lasted so long. We wrote the first draft in a really condensed period over December 2024 \u2013 I even spent Christmas with Bertie\u2019s family.<\/p>\n<p><strong>I love the opening spit scene.<\/strong><\/p>\n<p><strong>Aidan Zamiri: <\/strong><span>Thank you! That\u2019s one thing that sort presented itself to us in the edit and became one of those visual motifs that bookend the film. One of the final shots features Celeste spitting after hearing Charli\u2019s monologue. There\u2019s a lot of feelings of this horseshoeing throughout the project.<\/span><\/p>\n<p><strong>There\u2019s a lot of brands featured and mentioned throughout. How did you decide which to include?<\/strong><\/p>\n<p><span><strong>Aidan Zamiri: <\/strong>We wanted to capture what it feels like to be in the culture right now. I love how the film in general feels \u2013 hopefully a bit like a real, holistic time capsule, without trying. I think the thing we wanted to avoid was ever doing anything that felt like an obvious, modern-day reference. Instead, we just used it in the general language. I think Bertie and I are interested in making stuff that feels like it\u2019s in conversation with the world around it.<\/span><\/p>\n<p><strong>I have to mention the Dazed shoutout\u2026<\/strong><\/p>\n<p><strong>Aidan Zamiri: <\/strong><span>[<em>laughs<\/em>] I actually do wonder if that is the first Dazed magazine shout out in a movie. Obviously, Bertie and I are very much friends of Dazed. That was a real shout out.<\/span><\/p>\n<p><span>I think Bertie and I found it so funny that anything we might have decided on a whim in the Barbican kitchen eventually had to become something physical. Or something that we saw, you know. Like one random day we decided to write the word \u201816-foot-cigarettes\u2019 and then before we know it, it is being wheeled in.\u00a0<\/span><\/p>\n<p><strong>Bertie Brandes: <\/strong>The other thing is that me and Aiden have both worked at like every place imaginable: magazines, platforms, brands, or whatever. So we have a very specific shared language an understanding of the nuances of those various industries. I think it will age amazingly since it will become a time capsule of these media platforms that we were all kind of enthralled to at that time.<\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"b65d9686-c25a-4488-82e1-b3f700e14633\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/8\/1438124.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.66\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fxq1bjtf4%2F\" class=\"img\" height=\"1811\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/8\/1438124.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of A24<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>I\u2019ve seen a lot of discourse online about <\/strong><strong><em>The Moment<\/em><\/strong><strong> \u2013 some almost feel like they could be cutscenes from the film.<\/strong><\/p>\n<p><strong><strong>Aidan Zamiri: <\/strong><\/strong>I think a lot of those reactions have been super intentional. When we first started teasing the project, it was actually very unclear whether it was a documentary or a fictional movie \u2013 and we made it sort of intentionally confusing. Bertie and I love and enjoy and welcome the various interpretations, or even the confusion.<\/p>\n<p><strong>Bertie Brandes:<\/strong> I agree. <span>There\u2019s a very small subset of, like, Gen Xers who seem to ask, \u2018Why make a film like <\/span><em><span>Spice World<\/span><\/em><span> or <\/span><em><span>Spinal Tap<\/span><\/em><span>?\u2019 And it\u2019s like, those films came out decades ago, and the culture we live in now is completely different. Yes, we still exist under capitalism, but the way we exist under it has changed enormously, and the idea of consumerism has shifted dramatically. It\u2019s not just pop stars who are products anymore \u2013 anyone can get a brand deal. You might not get paid, but you can post about it and they\u2019ll send you something. That concept of valueless exchange is fascinating, more prominent than ever, and the idea that we shouldn\u2019t comment on it just because someone did in 2002 is, to me, really interesting.<\/span><\/p>\n<p><strong>Bertie Brandes: <\/strong>Aidan, I want to know if the film is still the thing that you think about as you\u2019re falling asleep every night?<\/p>\n<p><strong>Aidan Zamiri:<\/strong><span> [<em>laughs<\/em>] For a year, especially during the edit, I was one of the least social I&#8217;ve ever been. Anytime I could have hung out with someone else, I was completely consumed by <em>The Moment<\/em>. I was probably the most boring person in the world because I couldn\u2019t think about anything else.<\/span><\/p>\n<p><span>That\u2019s kind of what we touch on in the film: once you share something, it\u2019s no longer entirely yours. That letting go is something I have to do with everything I work on, everything has a life cycle, and I get to hang on to it in secret, hoarding it, until I\u2019m not allowed to anymore. And then throwing it off the cliff into the void has its own strange, disorienting nature. But the joy comes in seeing how it transforms when other people get their teeth into it. Now, I even find myself wondering what I\u2019ll be thinking about when I fall asleep.<\/span><\/p>\n<p><strong>What\u2019s next for you both?<\/strong><\/p>\n<p><strong>Aidan Zamiri:<\/strong><span> I think our plan is to jump into writing a new thing. We\u2019ve already sort of started planning a few bits and bobs. We finish this premiere tonight and then get bloody back on it, don\u2019t we?<\/span><\/p>\n<p><strong>Bertie Brandes:<\/strong><span> Yeah, you can\u2019t dread the end, when it\u2019s over, only in terms of the moment.<\/span><\/p>\n<p>The Moment<em> is out now.<\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/film-tv\/article\/69694\/1\/aidan-zamiri-bertie-brandes-the-moment-charli-xcx-film-interview-2026&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1100\/118-0-1100-733\/azure\/dazed-prod\/1430\/8\/1438076.jpg&#8221;] February\u00a0 20,\u00a0 2026 Film &amp; TV \/ Feature Film &amp; TV \/ Feature \u2018Fucking Dazed\u2019: Aidan Zamiri and Bertie Brandes on making The Moment In The Moment, Charli xcx navigates an alternate Brat album cycle in a self-aware mockumentary of fame, commercial hollowness, and near-horror, brought to life by Aidan Zamiri and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1782263","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1782263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1782263"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1782263\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1782263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1782263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1782263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}