{"id":1780475,"date":"2026-02-19T19:32:17","date_gmt":"2026-02-19T16:32:17","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1780475"},"modified":"2026-02-19T19:32:17","modified_gmt":"2026-02-19T16:32:17","slug":"modelul-fabless-in-industria-romaneasca-cum-a-ajuns-lektri-co-sa-vanda-mii-de-statii-de-incarcare-in-franta-si-germania-foto","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1780475","title":{"rendered":"Modelul \u201efabless\u201d \u00een industria rom\u00e2neasc\u0103: Cum a ajuns LEKTRI.CO s\u0103 v\u00e2nd\u0103 mii de sta\u021bii de \u00eenc\u0103rcare \u00een Fran\u021ba \u0219i Germania (foto)"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-11.jpghttps:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-11.jpg&#8221;]<\/p>\n<article id=\"post-578241\" class=\"post-578241 post type-post status-publish format-standard has-post-thumbnail hentry category-business category-stiri category-stiri-locale category-timis-stiri-locale tag-ac-one-v3 tag-cifre-de-afaceri-lektri-co tag-claudiu-suma tag-export-statii-incarcare tag-fabless-operation tag-incarcare-masini-electrice tag-infrastructura-ev-romania tag-lektri-co tag-managementul-energiei tag-masini-electrice-2026 tag-mobilitate-electrica-europa tag-prosumatori-romania tag-solutii-stocare-energie tag-statii-de-incarcare-vehicule-electrice tag-tehnologie-romaneasca\">\n<div class=\"td-post-header td-pb-padding-side\">\n<div class=\"entry-crumbs\"><span><a title class=\"entry-crumb\" href=\"https:\/\/www.pressalert.ro\/\"><span>Acas\u0103<\/span><\/a><\/span><span><a title=\"Vede\u021bi toate articolele \u00een Afaceri\" class=\"entry-crumb\" href=\"https:\/\/www.pressalert.ro\/category\/business\/\"><span>Afaceri<\/span><\/a><\/span><span class=\"td-bred-no-url-last\">Modelul \u201efabless\u201d \u00een industria rom\u00e2neasc\u0103: Cum a ajuns LEKTRI.CO s\u0103 v\u00e2nd\u0103 mii&#8230;<\/span><\/div>\n<ul class=\"td-category\">\n<li class=\"entry-category\"><a href=\"https:\/\/www.pressalert.ro\/category\/business\/\">Afaceri<\/a><\/li>\n<li class=\"entry-category\"><a href=\"https:\/\/www.pressalert.ro\/category\/stiri\/\">\u015etiri<\/a><\/li>\n<li class=\"entry-category\"><a href=\"https:\/\/www.pressalert.ro\/category\/stiri\/stiri-locale\/\">\u0218tiri locale<\/a><\/li>\n<li class=\"entry-category\"><a href=\"https:\/\/www.pressalert.ro\/category\/stiri\/stiri-locale\/timis-stiri-locale\/\">\u0218tiri Timi\u0219<\/a><\/li>\n<\/ul>\n<header>\n<h1 class=\"entry-title\">Modelul \u201efabless\u201d \u00een industria rom\u00e2neasc\u0103: Cum a ajuns LEKTRI.CO s\u0103 v\u00e2nd\u0103 mii de sta\u021bii de \u00eenc\u0103rcare \u00een Fran\u021ba \u0219i Germania (foto)<\/h1>\n<div class=\"meta-info\">\n<div class=\"td-post-author-name\">\n<div class=\"td-author-by\">De<\/div>\n<p><a href=\"https:\/\/www.pressalert.ro\/author\/denisac\/\">Denisa C\u00e2mpean<\/a><\/p>\n<div class=\"td-author-line\"> &#8211; <\/div>\n<\/div>\n<p><span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2026-02-19T19:32:17+00:00\">feb. 19, 2026<\/time><\/span><\/p>\n<div class=\"td-post-comments\"><a href=\"https:\/\/www.pressalert.ro\/2026\/02\/modelul-fabless-in-industria-romaneasca-cum-a-ajuns-lektri-co-sa-vanda-mii-de-statii-de-incarcare-in-franta-si-germania\/#respond\">0<\/a><\/div>\n<\/div>\n<\/header>\n<\/div>\n<div class=\"td-post-sharing td-post-sharing-top td-pb-padding-side\"><span class=\"td-post-share-title\">DISTRIBUI\u021aI<\/span><\/p>\n<div class=\"td-default-sharing \"><a class=\"td-social-sharing-buttons td-social-facebook\" href=\"http:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.pressalert.ro%2F2026%2F02%2Fmodelul-fabless-in-industria-romaneasca-cum-a-ajuns-lektri-co-sa-vanda-mii-de-statii-de-incarcare-in-franta-si-germania%2F\"><\/p>\n<div class=\"td-social-but-text\">Facebook<\/div>\n<p><\/a><a class=\"td-social-sharing-buttons td-social-twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Modelul+%E2%80%9Efabless%E2%80%9D+%C3%AEn+industria+rom%C3%A2neasc%C4%83%3A+Cum+a+ajuns+LEKTRI.CO+s%C4%83+v%C3%A2nd%C4%83+mii+de+sta%C8%9Bii+de+%C3%AEnc%C4%83rcare+%C3%AEn+Fran%C8%9Ba+%C8%99i+Germania+%28foto%29&amp;url=https%3A%2F%2Fwww.pressalert.ro%2F2026%2F02%2Fmodelul-fabless-in-industria-romaneasca-cum-a-ajuns-lektri-co-sa-vanda-mii-de-statii-de-incarcare-in-franta-si-germania%2F&amp;via=PRESSALERT.ro\"><\/p>\n<div class=\"td-social-but-text\">Twitter<\/div>\n<p><\/a><\/div>\n<\/div>\n<div class=\"td-post-content td-pb-padding-side\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-5-1152x768.jpg\" alt class=\"wp-image-578243\"><figcaption class=\"wp-element-caption\"><em>Foto: Virgil Simonescu<\/em><\/figcaption><\/figure>\n<p>LEKTRI.CO, produc\u0103tor rom\u00e2n de sta\u021bii de \u00eenc\u0103rcare pentru vehicule electrice, a \u00eencheiat anul 2025 cu o cifr\u0103 de afaceri de aproximativ 12 milioane de lei, \u00een cre\u0219tere cu circa 3 milioane de lei fa\u021b\u0103 de 2024, \u00eentr-un context de pia\u021b\u0103 marcat de temperarea ritmului de dezvoltare a infrastructurii pentru vehicule electrice (EV). Compania a produs \u0219i v\u00e2ndut aproximativ 2.000 de unit\u0103\u021bi \u00een 2025, men\u021bin\u00e2nd un nivel constant al produc\u021biei, \u00een timp ce aproximativ 60% din v\u00e2nz\u0103ri provin din export.<\/p>\n<p>\u201eLa \u00eenceput, numerele\u00a0 au fost modeste, dar ulterior, ne-am f\u0103cut un plan de cucerire a unei cote de pia\u021b\u0103 mai mari \u0219i am apelat la o firm\u0103 extern\u0103 ca s\u0103 le asambleze. \u00cen industria electronic\u0103, foarte mul\u021bi juc\u0103tori mari, precum iPhone, apeleaz\u0103 la ter\u021bi pentru asamblare; aceasta se nume\u0219te \u00abfabless operation\u00bb sau \u00abfactory-less operation\u00bb. Chiar \u0219i Nvidia proiecteaz\u0103 chipurile \u0219i le produce la TSMC \u00een Taipei. Noi oper\u0103m la fel, \u00eens\u0103 designul, schema, firmware-ul \u0219i cutia sunt f\u0103cute de noi\u201d, a explicat Claudiu Suma, fondator \u0219i CEO LEKTRI.CO.<\/p>\n<p>Design-ul fizic al sta\u021biilor LEKTRI.CO este realizat \u00een colaborare cu o cas\u0103 de design din Austria, cunoscut\u0103 pentru corpurile de iluminat Zumtobel.<\/p>\n<p>\u201eNe-am g\u00e2ndit c\u0103, dac\u0103 vrem s\u0103 avem o amprent\u0103 european\u0103, trebuie s\u0103 avem un design care s\u0103 arate bine\u201d, a afirmat Suma.<\/p>\n<p>Compania a dep\u0103\u0219it pragul de 10.000 de unit\u0103\u021bi produse \u0219i v\u00e2ndute cumulativ, consolid\u00e2ndu-\u0219i pozi\u021bia pe pia\u021ba local\u0103 \u0219i interna\u021bional\u0103, estim\u00e2nd c\u0103 de\u021bine peste 10% din pia\u021ba rom\u00e2neasc\u0103 \u0219i fiind activ\u0103 \u0219i \u00een Fran\u021ba.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Expansiune interna\u021bional\u0103 \u0219i strategii adaptate pie\u021bei<\/strong><\/h3>\n<p>LEKTRI.CO este prezent\u0103 \u00een \u0219apte pie\u021be interna\u021bionale \u2013 Fran\u021ba, Germania, Italia, Spania, Polonia, Tunisia \u0219i Australia \u2013 reduc\u00e2nd dependen\u021ba de dinamica pie\u021bei locale \u0219i stabiliz\u00e2nd fluxurile comerciale. \u00cen Fran\u021ba, compania estimeaz\u0103 c\u0103 v\u00e2nz\u0103rile absolute sunt uneori mai mari dec\u00e2t \u00een Rom\u00e2nia, datorit\u0103 apetitului crescut pentru vehicule electrice \u0219i a disponibilit\u0103\u021bii relativ ieftine a energiei nucleare.<\/p>\n<p>\u00cen paralel, compania urm\u0103re\u0219te bune practici interna\u021bionale.<\/p>\n<p>\u201e\u00cen Marea Britanie exist\u0103 furnizori de energie foarte inovatori, precum Octopus Energy, care monetizeaz\u0103 consumul variabil \u0219i \u00eencarc\u0103 ma\u0219inile electrice \u00een func\u021bie de surplusul de energie eolian\u0103. Aceasta este o lec\u021bie de flexibilitate pe care o aplic\u0103m \u0219i noi\u201d, a ad\u0103ugat Suma.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Portofoliu extins \u0219i integrare energetic\u0103<\/strong><\/h3>\n<p>LEKTRI.CO a extins portofoliul de produse dincolo de sta\u021biile AC produse local, introduc\u00e2nd sta\u021bii DC rapide pentru infrastructura public\u0103 \u0219i solu\u021bii de stocare a energiei. Toate acestea sunt integrate \u00eentr-o platform\u0103 software proprie, care permite managementul energiei, optimizarea consumului \u0219i operarea eficient\u0103 a infrastructurii.<\/p>\n<p>Lansarea modelului AC ONE V3 permite conectarea direct\u0103 la ecosistemele energetice existente, inclusiv la invertoare fotovoltaice \u0219i sisteme de monitorizare, ajust\u00e2nd dinamic puterea de \u00eenc\u0103rcare \u00een func\u021bie de surplusul de energie produs local.<\/p>\n<p>\u201eAceast\u0103 abordare reduce costurile reale pentru utilizatori \u0219i maximizeaz\u0103 autoconsumul, mai ales pentru prosumatori\u201d, a spus Flavius Bozga, Head of National &amp; Global Sales.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Perspective \u0219i planuri pentru 2026<\/strong><\/h3>\n<p>Pentru 2026, LEKTRI.CO estimeaz\u0103 o cre\u0219tere a v\u00e2nz\u0103rilor de aproximativ 30%, sus\u021binut\u0103 de extinderea pe pie\u021bele externe, dezvoltarea segmentului B2B \u0219i consolidarea sta\u021biilor AC produse \u00een Rom\u00e2nia. Compania pl\u0103nuie\u0219te, de asemenea, s\u0103 extind\u0103 solu\u021biile de stocare pentru segmentul comercial \u0219i industrial, integr\u00e2nd sta\u021biile de \u00eenc\u0103rcare \u0219i invertorul \u00eentr-un ecosistem \u201egrid-aware\u201d.<\/p>\n<p>\u201eElectrificarea transportului este ireversibil\u0103, \u00eens\u0103 etapa actual\u0103 este despre integrare, nu volum. Diferen\u021ba o va face capacitatea de a integra \u00eenc\u0103rcarea cu produc\u021bia regenerabil\u0103, stocarea \u0219i platformele digitale. Juc\u0103torii care vor construi modele bazate pe servicii energetice \u0219i venituri recurente vor avea un avantaj clar \u00eentr-o pia\u021b\u0103 tot mai competitiv\u0103 \u0219i reglementat\u0103\u201d, a concluzionat Claudiu Suma.<\/p>\n<figure class=\"wp-block-gallery has-nested-images columns-8 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-1.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-1-1152x768.jpg\" alt class=\"wp-image-578246\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-2.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-2-1152x768.jpg\" alt class=\"wp-image-578242\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-3.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-3-1152x768.jpg\" alt class=\"wp-image-578244\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-4.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-4-1152x768.jpg\" alt class=\"wp-image-578245\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-5.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-5-1152x768.jpg\" alt class=\"wp-image-578243\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-6.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-6-1152x768.jpg\" alt class=\"wp-image-578247\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-7.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-7-1152x768.jpg\" alt class=\"wp-image-578248\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-8.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-8-1152x768.jpg\" alt class=\"wp-image-578249\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-9.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-9-1152x768.jpg\" alt class=\"wp-image-578250\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-10.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-10-1152x768.jpg\" alt class=\"wp-image-578251\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-11.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-11-1152x768.jpg\" alt class=\"wp-image-578252\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-12.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-12-1152x768.jpg\" alt class=\"wp-image-578253\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-13.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-13-1152x768.jpg\" alt class=\"wp-image-578254\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-14.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-14-1152x768.jpg\" alt class=\"wp-image-578256\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-15.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-15-1152x768.jpg\" alt class=\"wp-image-578257\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-16.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-16-1152x768.jpg\" alt class=\"wp-image-578255\"><\/a><\/figure>\n<\/figure>\n<\/div>\n<footer>\n<div class=\"td-post-source-tags td-pb-padding-side\">\n<ul class=\"td-tags td-post-small-box clearfix\">\n<li><span>ETICHETE<\/span><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/ac-one-v3\/\">AC ONE V3<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/cifre-de-afaceri-lektri-co\/\">cifre de afaceri LEKTRI.CO<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/claudiu-suma\/\">Claudiu Suma<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/export-statii-incarcare\/\">export statii incarcare<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/fabless-operation\/\">fabless operation<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/incarcare-masini-electrice\/\">incarcare masini electrice<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/infrastructura-ev-romania\/\">infrastructura EV Romania<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/lektri-co\/\">LEKTRI.CO<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/managementul-energiei\/\">managementul energiei<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/masini-electrice-2026\/\">masini electrice 2026<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/mobilitate-electrica-europa\/\">mobilitate electrica Europa<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/prosumatori-romania\/\">prosumatori Romania<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/solutii-stocare-energie\/\">solutii stocare energie<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/statii-de-incarcare-vehicule-electrice\/\">statii de incarcare vehicule electrice<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/tehnologie-romaneasca\/\">tehnologie romaneasca<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"td-post-sharing td-post-sharing-bottom td-pb-padding-side\"><span class=\"td-post-share-title\">DISTRIBUI\u021aI<\/span><\/p>\n<div class=\"td-default-sharing \"><a class=\"td-social-sharing-buttons td-social-facebook\" href=\"http:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.pressalert.ro%2F2026%2F02%2Fmodelul-fabless-in-industria-romaneasca-cum-a-ajuns-lektri-co-sa-vanda-mii-de-statii-de-incarcare-in-franta-si-germania%2F\"><\/p>\n<div class=\"td-social-but-text\">Facebook<\/div>\n<p><\/a><a class=\"td-social-sharing-buttons td-social-twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Modelul+%E2%80%9Efabless%E2%80%9D+%C3%AEn+industria+rom%C3%A2neasc%C4%83%3A+Cum+a+ajuns+LEKTRI.CO+s%C4%83+v%C3%A2nd%C4%83+mii+de+sta%C8%9Bii+de+%C3%AEnc%C4%83rcare+%C3%AEn+Fran%C8%9Ba+%C8%99i+Germania+%28foto%29&amp;url=https%3A%2F%2Fwww.pressalert.ro%2F2026%2F02%2Fmodelul-fabless-in-industria-romaneasca-cum-a-ajuns-lektri-co-sa-vanda-mii-de-statii-de-incarcare-in-franta-si-germania%2F&amp;via=PRESSALERT.ro\"><\/p>\n<div class=\"td-social-but-text\">Twitter<\/div>\n<p><\/a><\/div>\n<\/div>\n<div class=\"td-block-row td-post-next-prev\">\n<div class=\"td-block-span6 td-post-prev-post\">\n<div class=\"td-post-next-prev-content\"><span>Articolul precedent<\/span><a href=\"https:\/\/www.pressalert.ro\/2026\/02\/roxana-iliescu-critica-proiectul-de-hartie-al-noului-spital-municipal-din-timisoara-intarzieri-si-costuri-in-crestere\/\">Roxana Iliescu critic\u0103 \u201eproiectul de h\u00e2rtie\u201d al noului Spital Municipal din Timi\u0219oara: \u00cent\u00e2rzieri \u0219i costuri \u00een cre\u0219tere<\/a><\/div>\n<\/div>\n<div class=\"td-block-span6 td-post-next-post\">\n<div class=\"td-post-next-prev-content\"><span>Articolul urm\u0103tor<\/span><a href=\"https:\/\/www.pressalert.ro\/2026\/02\/zeci-de-feline-vor-fi-prezente-in-acest-weekend-la-iulius-town-in-cadrul-wcf-worldshow-va-avea-loc-si-un-moment-dedicat-primei-rase-de-pisici-romanesti\/\">Zeci de feline vor fi prezente \u00een acest weekend, la Iulius Town. \u00cen cadrul WCF WorldShow va avea loc \u0219i un moment dedicat primei rase de pisici rom\u00e2ne\u0219ti<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"author-box-wrap\"><a href=\"https:\/\/www.pressalert.ro\/author\/denisac\/\"><img decoding=\"async\" alt src=\"https:\/\/secure.gravatar.com\/avatar\/8e880ab602b5d31d14be2891aaf12c07?s=96&amp;d=mm&amp;r=g\" class=\"avatar avatar-96 photo\" height=\"96\" width=\"96\" loading=\"lazy\"><\/a><\/p>\n<div class=\"desc\">\n<div class=\"td-author-name vcard author\"><span class=\"fn\"><a href=\"https:\/\/www.pressalert.ro\/author\/denisac\/\">Denisa C\u00e2mpean<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<p><span><\/span><span><span><\/span><\/span><span><\/span><\/footer>\n<\/article>\n<div class=\"td-post-content td-pb-padding-side\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-5-1152x768.jpg\" alt class=\"wp-image-578243\"><figcaption class=\"wp-element-caption\"><em>Foto: Virgil Simonescu<\/em><\/figcaption><\/figure>\n<p>LEKTRI.CO, produc\u0103tor rom\u00e2n de sta\u021bii de \u00eenc\u0103rcare pentru vehicule electrice, a \u00eencheiat anul 2025 cu o cifr\u0103 de afaceri de aproximativ 12 milioane de lei, \u00een cre\u0219tere cu circa 3 milioane de lei fa\u021b\u0103 de 2024, \u00eentr-un context de pia\u021b\u0103 marcat de temperarea ritmului de dezvoltare a infrastructurii pentru vehicule electrice (EV). Compania a produs \u0219i v\u00e2ndut aproximativ 2.000 de unit\u0103\u021bi \u00een 2025, men\u021bin\u00e2nd un nivel constant al produc\u021biei, \u00een timp ce aproximativ 60% din v\u00e2nz\u0103ri provin din export.<\/p>\n<p>\u201eLa \u00eenceput, numerele\u00a0 au fost modeste, dar ulterior, ne-am f\u0103cut un plan de cucerire a unei cote de pia\u021b\u0103 mai mari \u0219i am apelat la o firm\u0103 extern\u0103 ca s\u0103 le asambleze. \u00cen industria electronic\u0103, foarte mul\u021bi juc\u0103tori mari, precum iPhone, apeleaz\u0103 la ter\u021bi pentru asamblare; aceasta se nume\u0219te \u00abfabless operation\u00bb sau \u00abfactory-less operation\u00bb. Chiar \u0219i Nvidia proiecteaz\u0103 chipurile \u0219i le produce la TSMC \u00een Taipei. Noi oper\u0103m la fel, \u00eens\u0103 designul, schema, firmware-ul \u0219i cutia sunt f\u0103cute de noi\u201d, a explicat Claudiu Suma, fondator \u0219i CEO LEKTRI.CO.<\/p>\n<p>Design-ul fizic al sta\u021biilor LEKTRI.CO este realizat \u00een colaborare cu o cas\u0103 de design din Austria, cunoscut\u0103 pentru corpurile de iluminat Zumtobel.<\/p>\n<p>\u201eNe-am g\u00e2ndit c\u0103, dac\u0103 vrem s\u0103 avem o amprent\u0103 european\u0103, trebuie s\u0103 avem un design care s\u0103 arate bine\u201d, a afirmat Suma.<\/p>\n<p>Compania a dep\u0103\u0219it pragul de 10.000 de unit\u0103\u021bi produse \u0219i v\u00e2ndute cumulativ, consolid\u00e2ndu-\u0219i pozi\u021bia pe pia\u021ba local\u0103 \u0219i interna\u021bional\u0103, estim\u00e2nd c\u0103 de\u021bine peste 10% din pia\u021ba rom\u00e2neasc\u0103 \u0219i fiind activ\u0103 \u0219i \u00een Fran\u021ba.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Expansiune interna\u021bional\u0103 \u0219i strategii adaptate pie\u021bei<\/strong><\/h3>\n<p>LEKTRI.CO este prezent\u0103 \u00een \u0219apte pie\u021be interna\u021bionale \u2013 Fran\u021ba, Germania, Italia, Spania, Polonia, Tunisia \u0219i Australia \u2013 reduc\u00e2nd dependen\u021ba de dinamica pie\u021bei locale \u0219i stabiliz\u00e2nd fluxurile comerciale. \u00cen Fran\u021ba, compania estimeaz\u0103 c\u0103 v\u00e2nz\u0103rile absolute sunt uneori mai mari dec\u00e2t \u00een Rom\u00e2nia, datorit\u0103 apetitului crescut pentru vehicule electrice \u0219i a disponibilit\u0103\u021bii relativ ieftine a energiei nucleare.<\/p>\n<p>\u00cen paralel, compania urm\u0103re\u0219te bune practici interna\u021bionale.<\/p>\n<p>\u201e\u00cen Marea Britanie exist\u0103 furnizori de energie foarte inovatori, precum Octopus Energy, care monetizeaz\u0103 consumul variabil \u0219i \u00eencarc\u0103 ma\u0219inile electrice \u00een func\u021bie de surplusul de energie eolian\u0103. Aceasta este o lec\u021bie de flexibilitate pe care o aplic\u0103m \u0219i noi\u201d, a ad\u0103ugat Suma.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Portofoliu extins \u0219i integrare energetic\u0103<\/strong><\/h3>\n<p>LEKTRI.CO a extins portofoliul de produse dincolo de sta\u021biile AC produse local, introduc\u00e2nd sta\u021bii DC rapide pentru infrastructura public\u0103 \u0219i solu\u021bii de stocare a energiei. Toate acestea sunt integrate \u00eentr-o platform\u0103 software proprie, care permite managementul energiei, optimizarea consumului \u0219i operarea eficient\u0103 a infrastructurii.<\/p>\n<p>Lansarea modelului AC ONE V3 permite conectarea direct\u0103 la ecosistemele energetice existente, inclusiv la invertoare fotovoltaice \u0219i sisteme de monitorizare, ajust\u00e2nd dinamic puterea de \u00eenc\u0103rcare \u00een func\u021bie de surplusul de energie produs local.<\/p>\n<p>\u201eAceast\u0103 abordare reduce costurile reale pentru utilizatori \u0219i maximizeaz\u0103 autoconsumul, mai ales pentru prosumatori\u201d, a spus Flavius Bozga, Head of National &amp; Global Sales.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Perspective \u0219i planuri pentru 2026<\/strong><\/h3>\n<p>Pentru 2026, LEKTRI.CO estimeaz\u0103 o cre\u0219tere a v\u00e2nz\u0103rilor de aproximativ 30%, sus\u021binut\u0103 de extinderea pe pie\u021bele externe, dezvoltarea segmentului B2B \u0219i consolidarea sta\u021biilor AC produse \u00een Rom\u00e2nia. Compania pl\u0103nuie\u0219te, de asemenea, s\u0103 extind\u0103 solu\u021biile de stocare pentru segmentul comercial \u0219i industrial, integr\u00e2nd sta\u021biile de \u00eenc\u0103rcare \u0219i invertorul \u00eentr-un ecosistem \u201egrid-aware\u201d.<\/p>\n<p>\u201eElectrificarea transportului este ireversibil\u0103, \u00eens\u0103 etapa actual\u0103 este despre integrare, nu volum. Diferen\u021ba o va face capacitatea de a integra \u00eenc\u0103rcarea cu produc\u021bia regenerabil\u0103, stocarea \u0219i platformele digitale. Juc\u0103torii care vor construi modele bazate pe servicii energetice \u0219i venituri recurente vor avea un avantaj clar \u00eentr-o pia\u021b\u0103 tot mai competitiv\u0103 \u0219i reglementat\u0103\u201d, a concluzionat Claudiu Suma.<\/p>\n<figure class=\"wp-block-gallery has-nested-images columns-8 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-1.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-1-1152x768.jpg\" alt class=\"wp-image-578246\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-2.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-2-1152x768.jpg\" alt class=\"wp-image-578242\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-3.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-3-1152x768.jpg\" alt class=\"wp-image-578244\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-4.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-4-1152x768.jpg\" alt class=\"wp-image-578245\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-5.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-5-1152x768.jpg\" alt class=\"wp-image-578243\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-6.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-6-1152x768.jpg\" alt class=\"wp-image-578247\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-7.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-7-1152x768.jpg\" alt class=\"wp-image-578248\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-8.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-8-1152x768.jpg\" alt class=\"wp-image-578249\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-9.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-9-1152x768.jpg\" alt class=\"wp-image-578250\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-10.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-10-1152x768.jpg\" alt class=\"wp-image-578251\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-11.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-11-1152x768.jpg\" alt class=\"wp-image-578252\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-12.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-12-1152x768.jpg\" alt class=\"wp-image-578253\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-13.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-13-1152x768.jpg\" alt class=\"wp-image-578254\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-14.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-14-1152x768.jpg\" alt class=\"wp-image-578256\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-15.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-15-1152x768.jpg\" alt class=\"wp-image-578257\"><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-16.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1152\" height=\"768\" src=\"https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-16-1152x768.jpg\" alt class=\"wp-image-578255\"><\/a><\/figure>\n<\/figure>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.pressalert.ro\/2026\/02\/modelul-fabless-in-industria-romaneasca-cum-a-ajuns-lektri-co-sa-vanda-mii-de-statii-de-incarcare-in-franta-si-germania\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-11.jpghttps:\/\/www.pressalert.ro\/wp-content\/uploads\/2026\/02\/icco-lektrico-11.jpg&#8221;] Acas\u0103AfaceriModelul \u201efabless\u201d \u00een industria rom\u00e2neasc\u0103: Cum a ajuns LEKTRI.CO s\u0103 v\u00e2nd\u0103 mii&#8230; Afaceri \u015etiri \u0218tiri locale \u0218tiri Timi\u0219 Modelul \u201efabless\u201d \u00een industria rom\u00e2neasc\u0103: Cum a ajuns LEKTRI.CO s\u0103 v\u00e2nd\u0103 mii de sta\u021bii de \u00eenc\u0103rcare \u00een Fran\u021ba \u0219i Germania (foto) De Denisa C\u00e2mpean &#8211; feb. 19, 2026 0 DISTRIBUI\u021aI Facebook Twitter Foto: Virgil [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[226,176],"class_list":["post-1780475","post","type-post","status-publish","format-standard","hentry","category-romania","tag-crawlmanager","tag-pressalert-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1780475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1780475"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1780475\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1780475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1780475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1780475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}