{"id":1779465,"date":"2026-02-19T10:53:00","date_gmt":"2026-02-19T07:53:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1779465"},"modified":"2026-02-19T10:53:00","modified_gmt":"2026-02-19T07:53:00","slug":"gone-norf-the-manchester-collective-uplifting-northern-creatives","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1779465","title":{"rendered":"Gone Norf: The Manchester collective uplifting Northern creatives"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-285-2400-1600\/azure\/dazed-prod\/1430\/7\/1437961.jpeg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/life-culture\/article\/69679\/1\/gone-norf-the-manchester-collective-uplifting-northern-creatives-zine\" data-article-id=\"69679\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gone Norf\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/1280\/azure\/dazed-prod\/1430\/7\/1437961.jpeg\" width=\"2400\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Gone Norf<\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-02-19T10:53:00+00:00\" class=\"timestamp\" title=\"19 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"19\">19,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - life-culture\" href=\"https:\/\/www.dazeddigital.com\/life-culture\">Life &amp; Culture<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/q-and-a\">Q+A<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/life-culture\">Life &amp; Culture<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/q-and-a\">Q+A<\/a><\/div>\n<h1 class=\"title\"><span>Gone Norf: The Manchester collective uplifting <span class=\"nowrap\">Northern creatives<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>Following the launch of their first-ever print magazine, the trio behind Gone Norf discuss their mission to decentralise the <span class=\"nowrap\">creative industry<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-02-19T10:53:00+00:00\" class=\"timestamp\" title=\"19 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"19\">19,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-02-19T10:53:00+00:00\" class=\"timestamp\" title=\"19 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"19\">19,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/GraceDodd\">Grace Dodd<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-6-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Gone Norf<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/gallery\/36707\/0\/gone-norf\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gone Norf\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-285-2400-1600\/azure\/dazed-prod\/1430\/7\/1437961.jpeg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/gallery\/36707\/1\/gone-norf\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gone Norf\" class=\"img\" height=\"860\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/azure\/dazed-prod\/1430\/7\/1437962.jpeg\" width=\"1290\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/gallery\/36707\/2\/gone-norf\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gone Norf\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-3000-2000\/azure\/dazed-prod\/1430\/7\/1437963.jpeg\" width=\"3000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/gallery\/36707\/3\/gone-norf\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gone Norf\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-3000-2000\/azure\/dazed-prod\/1430\/7\/1437964.jpeg\" width=\"3000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/gallery\/36707\/4\/gone-norf\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gone Norf\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-3000-2000\/azure\/dazed-prod\/1430\/7\/1437965.jpeg\" width=\"3000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/gallery\/36707\/5\/gone-norf\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gone Norf\" class=\"img\" height=\"318\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-477-318\/azure\/dazed-prod\/1430\/7\/1437966.png\" width=\"477\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 6 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>It\u2019s an unassuming evening in October, and the stylish book and magazine store <\/span><a href=\"https:\/\/www.instagram.com\/p\/DP68T_yjVrt\/?hl=en&amp;img_index=1\"><span>UNITOM<\/span><\/a><span> is packed to the rafters with young people. Creatives across the city have gathered here to celebrate the release of <\/span><a href=\"https:\/\/www.instagram.com\/gonenorf\/?hl=en\"><span>Gone Norf\u2019<\/span><\/a><span>s 200-page print magazine. The publication, much like its launch event, is overflowing with Northern talent, celebrating artists of all disciplines from across the region.\u00a0<\/span><\/p>\n<p><span>This isn\u2019t the first time Gone Norf have brought diverse, vibrant voices together. Having hosted an array of <\/span><a href=\"https:\/\/www.gonenorf.com\/socialclub\"><span>social clubs<\/span><\/a><span>, DJ nights, fundraisers and more, they\u2019ve solidified their reputation as one of the city\u2019s most exciting collectives. <\/span><span>The group was started back in 2025 by three friends and creatives, Rosie Callaghan, George Groucott and Tad Dzimwasha. They had a clear aim: amplify working-class creatives and champion Northern, grassroots talent through print, events, collaborations and more.<\/span><\/p>\n<p><span>Since launching, Gone Norf has worked tirelessly to profile the best and brightest of Manchester\u2019s creative scene, over and over again, connecting local artists and spotlighting their work. Since launching, they\u2019ve worked with <\/span><a href=\"https:\/\/www.instagram.com\/p\/DTxEnHEAs9i\/?hl=en&amp;img_index=1\"><span>Foot Locker<\/span><\/a><span> on their Christmas campaign, been invited to speak at <\/span><a href=\"https:\/\/www.instagram.com\/p\/DSQRAzRgqi1\/?hl=en&amp;img_index=1\"><span>Factory International<\/span><\/a><span>, and even collaborated with everyone\u2019s favourite peach lager <\/span><a href=\"https:\/\/www.instagram.com\/p\/DUm4UfTgseA\/?img_index=1\"><span>Jubel.<\/span><\/a><\/p>\n<p><span>And this is just the beginning \u2013 it\u2019s clear the trio of founders has lofty ambitions for Gone Norf. On a typically rainy Wednesday evening in Manchester\u2019s Northern Quarter, I spoke to the collective about their ambitions to de-centre London as the epicentre of British creativity, the challenges they\u2019ve faced as Northern creatives and their plans for the future.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"59246e35-a925-4108-a78d-b3f500e9903b\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1290\/azure\/dazed-prod\/1430\/7\/1437962.jpeg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.5\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gone Norf\" class=\"img\" height=\"860\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/7\/1437962.jpeg\" width=\"1290\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Gone Norf<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>What was the motivation for starting Gone Norf?<\/strong><\/p>\n<p><span><strong>Rosie Callaghan: <\/strong>What motivated me was being fired from my job [&#8230;] When I was made unemployed I struggled to find work within the creative industries and it was so frustrating. I was so passionate to get into the industry, but it felt like the industry didn\u2019t want me. I had a look around and thought to myself, \u2018if I can\u2019t get into these industries, I\u2019ll make my own community.\u2019 I wanted to build my own network of people in a similar position: other young people in the north of England, struggling to find opportunities, who can come together through events, campaigns, projects, print, and build things together, rather than all individually waiting for the opportunity. We can make our own opportunities.<\/span><\/p>\n<p><strong>The creative industries can feel so London-centric, however, I feel like over the past couple of years things have started to shift, with more focus on the north. Do you guys feel similarly?<\/strong><\/p>\n<p><span><strong>George Groucott: <\/strong>I still think there\u2019s a long way to go. I\u2019ve always been very tempted to go to London for the creative opportunities, but I\u2019ve been quite resistant in staying and trying to prove a point that so many things do happen up north. The opportunities are slim, but I do think there\u2019s a change in the tide. There are more big businesses wanting to get involved with young creatives. We\u2019ve been witnesses of that. I don\u2019t think it\u2019s a very quick change though. There\u2019s also a worry that people are going to use the north, and once they\u2019ve got what they want and done one or two things here, they\u2019ll go back to London.<\/span><\/p>\n<p><span><strong>Rosie Callaghan: <\/strong>Coming from Sunderland, London to me almost felt like a foreign land. Growing up, everyone I knew who got into the creative arts or cultural industries always moved away to London. It felt like in order to make it you had to be there. When I moved to Manchester, it was amazing. I love this place [&#8230;] but I think something we really want to encourage through Gone Norf is doing more events in smaller towns and smaller areas. We can show people you can appreciate where you are and grow creatively and professionally there. You don\u2019t have to move to London, or even to Manchester. If there aren\u2019t those creative opportunities where you live, you can make your own opportunities. We want to branch out into smaller towns: Rochdale, Carlisle, Appleby, and show people they can build around what they\u2019ve already got.<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<blockquote>\n<p><span>You don\u2019t have to move to London, or even to Manchester. If there aren\u2019t those creative opportunities where you live, you can make your own opportunities<\/span><\/p>\n<\/blockquote>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>In Manchester, there\u2019s a significant split between the corporate and grassroots creative worlds and I feel that the two rarely cross over. But Gone Norf has done that: you\u2019ve kept your authenticity, but simultaneously worked with big brands. How has your experience been working with larger brands like Foot Locker and Nike and how did those opportunities arise?<\/strong><\/p>\n<p><span><strong>Tad Dzimwasha: <\/strong>Working with big brands was obviously a big opportunity. We\u2019re getting to put people from small towns and places people might not have even heard of on a bigger platform, and show what young creatives can actually do. Even though sometimes we question whether or not it\u2019s worth working with big brands, at the end of the day we\u2019re putting people on a pedestal [&#8230;] If you\u2019re younger and you\u2019re seeing someone who might be from your small town working with these brands, it shows that you can do it too.<\/span><\/p>\n<p><span><strong>Rosie Callaghan: <\/strong>We felt quite intimidated going into those projects. We\u2019re from a grassroots background, and showing that and emphasising the fact that we\u2019re young makes brands a lot more lenient working with us. We\u2019re not a studio, we\u2019re not an agency, we\u2019re a group of young people who are progressing in our careers. So luckily the brands that we have worked with have been pretty aware of that and pretty understanding that we might make mistakes that someone with years in the game might not make. We\u2019ve learned a lot and we\u2019re not going to sit here and say that everything\u2019s been perfect. We\u2019re young, we\u2019re all in our early twenties, but the beautiful thing was bringing in people who would never get that experience.<\/span><\/p>\n<p><strong>It can be really intimidating being in those spaces where everyone knows each other and everyone\u2019s been in the game for so long.<\/strong><\/p>\n<p><span><strong>Rosie Callaghan: <\/strong>We didn\u2019t know what to do at the Nike launch. We were looking at eachother terrified [<em>laughs<\/em>].<\/span><\/p>\n<p><span><strong>George Groucott: <\/strong> Gone Norf isn\u2019t our main job. We\u2019ve all got 9-5s that we have to prioritise first and this is something we make time to do. We are also getting people involved who do the same thing, who are also balancing time in hospitality, trying to make ends meet, but then giving them a platform they might not have the time or finances to build for themselves [&#8230;] What the Foot Locker project showed me was that there are so many talented people in pockets of the north, like from Stockport or Bolton. Yes, we might have Foot Locker behind us and the big brands, but we can be that catalyst: that middle man to push these talents forward.<\/span><\/p>\n<p><strong>What are some long-term Gone Norf and for yourselves in your own creative careers?<\/strong><\/p>\n<p><span><strong>Rosie Callaghan: <\/strong>Because we\u2019re all from slightly different creative backgrounds, we all have slightly different visions for what Gone Norf could be, which in my opinion, just encourages us to see things from new perspectives. Everyone agrees the long-term goal is community first: helping young people from northern towns.<\/span><\/p>\n<p><span><strong>Tad Dzimwasha: <\/strong>I want Gone Norf to have a stamp in Manchester. A lot of collectives come and go, but I want us to be remembered. In ten years, I want someone to say, \u2018do you remember that one event we went to for Gone Norf?\u2019 Those are things I dream of. That we\u2019ve actually made a difference to people, we\u2019ve actually created a memory which has lasted a lifetime.<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Is there anything coming up this year that you can tell me about?<\/strong><\/p>\n<p><span><strong>Tad Dzimwasha: <\/strong>We\u2019re potentially doing a grassroots rave exhibition and a panel talk for NTS Radio. I don\u2019t know what I can say!<\/span><\/p>\n<p><span><strong>Rosie Callaghan: <\/strong>We actually had an event last night, a small community cookout event, which Tad cooked for. We definitely wanna do more cookouts.<\/span><\/p>\n<p><span>Also, Gone Norf has become very Manchester-focused \u2013 which isn\u2019t a bad thing, we all love Manchester. We\u2019d be really hypocritical to be here and not appreciate and take advantage of what Manchester has to offer. We all met because of Manchester. But the north isn\u2019t <em>just<\/em> Manchester: we see a lot of brands come here wanting to do a \u2018Northern campaign\u2019, tick that off and then go back down [south]. And as someone from Sunderland, I hate that! I hope we can be an example of a collective and community which can go to other areas outside of Manchester and do events. Gone Norf\u2019s going regional in 2026!<\/span><\/p>\n<p><span><strong>George Groucott: <\/strong>We\u2019ve already got great working relationships with certain places in Manchester, like Kim\u2019s Kitchen in Hulme, we\u2019ve always got a pull to do something there. Hulme is such a nice and rich community, and the history behind Hulme is something I love reading about. Kim\u2019s is such a nice environment to be in.<\/span><\/p>\n<p><span><strong>Rosie Callaghan: <\/strong> My end goal is to do an event in Sunderland \u2013 don\u2019t know where, don\u2019t know what! But to my family back in Sunderland, we\u2019ll do something, we\u2019ll be paying you a visit.<\/span><\/p>\n<p><strong>If people are reading this and want to get involved with Gone Norf and help host a social club or be in your next print edition, how can they do that?<\/strong><\/p>\n<p><span><strong>George Groucott: <\/strong>Message us! Don\u2019t be shy. People think of certain attributes when they hear the word \u2018creative\u2019 or the idea of the \u2018creative industry\u2019. But being a creative is so much more than that. Working a 9-5 is full of creativity. I think everyone\u2019s got a talent within them. It\u2019s about being confident enough to let it shine. That\u2019s what Gone Norf has helped me realise: I used to paint and draw as a kid and I hadn\u2019t for ages, but we\u2019re surrounded by so many amazing people that you\u2019re naturally inspired to go back and explore those creative parts of yourself. Don\u2019t be shy. Message us. Tell us what you do. We really wanna know what you do. Even if you\u2019re from the Midlands! There aren\u2019t enough projects like Gone Norf in the Midlands, and I\u2019d love to see that. Get in touch.<\/span><\/p>\n<p><span><strong>Tad Dzimwasha: <\/strong>All three of us go to a lot of creative events in Manchester. If you do see us, speak to us. We\u2019re all friendly, we\u2019re always happy to see people. I wouldn\u2019t be surprised if you bump into us in the Northern Quarter, having a pint at Public. And if you do, come speak to us and we\u2019ll always want you to get involved.<\/span><\/p>\n<p><span><strong>Rosie Callaghan: <\/strong>We\u2019re not closed off, you don\u2019t have to have studied art at uni or dress cool, if you\u2019re sound and wanna do something with us, either DM us [@gonenorf] or email us [gonenorf@gmail.com].<\/span><\/p>\n<p><strong>Do you have any final advice for young people trying to get into the creative industries?<\/strong><\/p>\n<p><span><strong>Rosie Callaghan: <\/strong>My advice to any young person who is struggling to get into the creative industries right now is pull your mates together. Have a chat and say \u2018fuck it\u2019, let\u2019s just join together, make something together and force your way in. Take it from us, it works. There\u2019s power in a collective of people coming together.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. 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Ej Dickson investigates<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/69586\/1\/jennette-mccurdy-women-are-told-not-offend-half-his-age-interview-novel\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Jennette Half His Age pro\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-54-1170-778\/azure\/dazed-prod\/1430\/6\/1436656.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Half His Age: Jennette McCurdy\u2019s new novel takes on age-gap relationships<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-6-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Gone Norf<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/gallery\/36707\/0\/gone-norf\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gone Norf\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-285-2400-1600\/azure\/dazed-prod\/1430\/7\/1437961.jpeg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/gallery\/36707\/1\/gone-norf\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gone Norf\" class=\"img\" height=\"860\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/azure\/dazed-prod\/1430\/7\/1437962.jpeg\" width=\"1290\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/gallery\/36707\/2\/gone-norf\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gone Norf\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-3000-2000\/azure\/dazed-prod\/1430\/7\/1437963.jpeg\" width=\"3000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/gallery\/36707\/3\/gone-norf\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gone Norf\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-3000-2000\/azure\/dazed-prod\/1430\/7\/1437964.jpeg\" width=\"3000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/gallery\/36707\/4\/gone-norf\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gone Norf\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-3000-2000\/azure\/dazed-prod\/1430\/7\/1437965.jpeg\" width=\"3000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/gallery\/36707\/5\/gone-norf\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gone Norf\" class=\"img\" height=\"318\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-477-318\/azure\/dazed-prod\/1430\/7\/1437966.png\" width=\"477\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 6 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>It\u2019s an unassuming evening in October, and the stylish book and magazine store <\/span><a href=\"https:\/\/www.instagram.com\/p\/DP68T_yjVrt\/?hl=en&amp;img_index=1\"><span>UNITOM<\/span><\/a><span> is packed to the rafters with young people. Creatives across the city have gathered here to celebrate the release of <\/span><a href=\"https:\/\/www.instagram.com\/gonenorf\/?hl=en\"><span>Gone Norf\u2019<\/span><\/a><span>s 200-page print magazine. The publication, much like its launch event, is overflowing with Northern talent, celebrating artists of all disciplines from across the region.\u00a0<\/span><\/p>\n<p><span>This isn\u2019t the first time Gone Norf have brought diverse, vibrant voices together. Having hosted an array of <\/span><a href=\"https:\/\/www.gonenorf.com\/socialclub\"><span>social clubs<\/span><\/a><span>, DJ nights, fundraisers and more, they\u2019ve solidified their reputation as one of the city\u2019s most exciting collectives. <\/span><span>The group was started back in 2025 by three friends and creatives, Rosie Callaghan, George Groucott and Tad Dzimwasha. They had a clear aim: amplify working-class creatives and champion Northern, grassroots talent through print, events, collaborations and more.<\/span><\/p>\n<p><span>Since launching, Gone Norf has worked tirelessly to profile the best and brightest of Manchester\u2019s creative scene, over and over again, connecting local artists and spotlighting their work. Since launching, they\u2019ve worked with <\/span><a href=\"https:\/\/www.instagram.com\/p\/DTxEnHEAs9i\/?hl=en&amp;img_index=1\"><span>Foot Locker<\/span><\/a><span> on their Christmas campaign, been invited to speak at <\/span><a href=\"https:\/\/www.instagram.com\/p\/DSQRAzRgqi1\/?hl=en&amp;img_index=1\"><span>Factory International<\/span><\/a><span>, and even collaborated with everyone\u2019s favourite peach lager <\/span><a href=\"https:\/\/www.instagram.com\/p\/DUm4UfTgseA\/?img_index=1\"><span>Jubel.<\/span><\/a><\/p>\n<p><span>And this is just the beginning \u2013 it\u2019s clear the trio of founders has lofty ambitions for Gone Norf. On a typically rainy Wednesday evening in Manchester\u2019s Northern Quarter, I spoke to the collective about their ambitions to de-centre London as the epicentre of British creativity, the challenges they\u2019ve faced as Northern creatives and their plans for the future.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"59246e35-a925-4108-a78d-b3f500e9903b\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1290\/azure\/dazed-prod\/1430\/7\/1437962.jpeg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.5\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gone Norf\" class=\"img\" height=\"860\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/7\/1437962.jpeg\" width=\"1290\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Gone Norf<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>What was the motivation for starting Gone Norf?<\/strong><\/p>\n<p><span><strong>Rosie Callaghan: <\/strong>What motivated me was being fired from my job [&#8230;] When I was made unemployed I struggled to find work within the creative industries and it was so frustrating. I was so passionate to get into the industry, but it felt like the industry didn\u2019t want me. I had a look around and thought to myself, \u2018if I can\u2019t get into these industries, I\u2019ll make my own community.\u2019 I wanted to build my own network of people in a similar position: other young people in the north of England, struggling to find opportunities, who can come together through events, campaigns, projects, print, and build things together, rather than all individually waiting for the opportunity. We can make our own opportunities.<\/span><\/p>\n<p><strong>The creative industries can feel so London-centric, however, I feel like over the past couple of years things have started to shift, with more focus on the north. Do you guys feel similarly?<\/strong><\/p>\n<p><span><strong>George Groucott: <\/strong>I still think there\u2019s a long way to go. I\u2019ve always been very tempted to go to London for the creative opportunities, but I\u2019ve been quite resistant in staying and trying to prove a point that so many things do happen up north. The opportunities are slim, but I do think there\u2019s a change in the tide. There are more big businesses wanting to get involved with young creatives. We\u2019ve been witnesses of that. I don\u2019t think it\u2019s a very quick change though. There\u2019s also a worry that people are going to use the north, and once they\u2019ve got what they want and done one or two things here, they\u2019ll go back to London.<\/span><\/p>\n<p><span><strong>Rosie Callaghan: <\/strong>Coming from Sunderland, London to me almost felt like a foreign land. Growing up, everyone I knew who got into the creative arts or cultural industries always moved away to London. It felt like in order to make it you had to be there. When I moved to Manchester, it was amazing. I love this place [&#8230;] but I think something we really want to encourage through Gone Norf is doing more events in smaller towns and smaller areas. We can show people you can appreciate where you are and grow creatively and professionally there. You don\u2019t have to move to London, or even to Manchester. If there aren\u2019t those creative opportunities where you live, you can make your own opportunities. We want to branch out into smaller towns: Rochdale, Carlisle, Appleby, and show people they can build around what they\u2019ve already got.<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<blockquote>\n<p><span>You don\u2019t have to move to London, or even to Manchester. If there aren\u2019t those creative opportunities where you live, you can make your own opportunities<\/span><\/p>\n<\/blockquote>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>In Manchester, there\u2019s a significant split between the corporate and grassroots creative worlds and I feel that the two rarely cross over. But Gone Norf has done that: you\u2019ve kept your authenticity, but simultaneously worked with big brands. How has your experience been working with larger brands like Foot Locker and Nike and how did those opportunities arise?<\/strong><\/p>\n<p><span><strong>Tad Dzimwasha: <\/strong>Working with big brands was obviously a big opportunity. We\u2019re getting to put people from small towns and places people might not have even heard of on a bigger platform, and show what young creatives can actually do. Even though sometimes we question whether or not it\u2019s worth working with big brands, at the end of the day we\u2019re putting people on a pedestal [&#8230;] If you\u2019re younger and you\u2019re seeing someone who might be from your small town working with these brands, it shows that you can do it too.<\/span><\/p>\n<p><span><strong>Rosie Callaghan: <\/strong>We felt quite intimidated going into those projects. We\u2019re from a grassroots background, and showing that and emphasising the fact that we\u2019re young makes brands a lot more lenient working with us. We\u2019re not a studio, we\u2019re not an agency, we\u2019re a group of young people who are progressing in our careers. So luckily the brands that we have worked with have been pretty aware of that and pretty understanding that we might make mistakes that someone with years in the game might not make. We\u2019ve learned a lot and we\u2019re not going to sit here and say that everything\u2019s been perfect. We\u2019re young, we\u2019re all in our early twenties, but the beautiful thing was bringing in people who would never get that experience.<\/span><\/p>\n<p><strong>It can be really intimidating being in those spaces where everyone knows each other and everyone\u2019s been in the game for so long.<\/strong><\/p>\n<p><span><strong>Rosie Callaghan: <\/strong>We didn\u2019t know what to do at the Nike launch. We were looking at eachother terrified [<em>laughs<\/em>].<\/span><\/p>\n<p><span><strong>George Groucott: <\/strong> Gone Norf isn\u2019t our main job. We\u2019ve all got 9-5s that we have to prioritise first and this is something we make time to do. We are also getting people involved who do the same thing, who are also balancing time in hospitality, trying to make ends meet, but then giving them a platform they might not have the time or finances to build for themselves [&#8230;] What the Foot Locker project showed me was that there are so many talented people in pockets of the north, like from Stockport or Bolton. Yes, we might have Foot Locker behind us and the big brands, but we can be that catalyst: that middle man to push these talents forward.<\/span><\/p>\n<p><strong>What are some long-term Gone Norf and for yourselves in your own creative careers?<\/strong><\/p>\n<p><span><strong>Rosie Callaghan: <\/strong>Because we\u2019re all from slightly different creative backgrounds, we all have slightly different visions for what Gone Norf could be, which in my opinion, just encourages us to see things from new perspectives. Everyone agrees the long-term goal is community first: helping young people from northern towns.<\/span><\/p>\n<p><span><strong>Tad Dzimwasha: <\/strong>I want Gone Norf to have a stamp in Manchester. A lot of collectives come and go, but I want us to be remembered. In ten years, I want someone to say, \u2018do you remember that one event we went to for Gone Norf?\u2019 Those are things I dream of. That we\u2019ve actually made a difference to people, we\u2019ve actually created a memory which has lasted a lifetime.<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Is there anything coming up this year that you can tell me about?<\/strong><\/p>\n<p><span><strong>Tad Dzimwasha: <\/strong>We\u2019re potentially doing a grassroots rave exhibition and a panel talk for NTS Radio. I don\u2019t know what I can say!<\/span><\/p>\n<p><span><strong>Rosie Callaghan: <\/strong>We actually had an event last night, a small community cookout event, which Tad cooked for. We definitely wanna do more cookouts.<\/span><\/p>\n<p><span>Also, Gone Norf has become very Manchester-focused \u2013 which isn\u2019t a bad thing, we all love Manchester. We\u2019d be really hypocritical to be here and not appreciate and take advantage of what Manchester has to offer. We all met because of Manchester. But the north isn\u2019t <em>just<\/em> Manchester: we see a lot of brands come here wanting to do a \u2018Northern campaign\u2019, tick that off and then go back down [south]. And as someone from Sunderland, I hate that! I hope we can be an example of a collective and community which can go to other areas outside of Manchester and do events. Gone Norf\u2019s going regional in 2026!<\/span><\/p>\n<p><span><strong>George Groucott: <\/strong>We\u2019ve already got great working relationships with certain places in Manchester, like Kim\u2019s Kitchen in Hulme, we\u2019ve always got a pull to do something there. Hulme is such a nice and rich community, and the history behind Hulme is something I love reading about. Kim\u2019s is such a nice environment to be in.<\/span><\/p>\n<p><span><strong>Rosie Callaghan: <\/strong> My end goal is to do an event in Sunderland \u2013 don\u2019t know where, don\u2019t know what! But to my family back in Sunderland, we\u2019ll do something, we\u2019ll be paying you a visit.<\/span><\/p>\n<p><strong>If people are reading this and want to get involved with Gone Norf and help host a social club or be in your next print edition, how can they do that?<\/strong><\/p>\n<p><span><strong>George Groucott: <\/strong>Message us! Don\u2019t be shy. People think of certain attributes when they hear the word \u2018creative\u2019 or the idea of the \u2018creative industry\u2019. But being a creative is so much more than that. Working a 9-5 is full of creativity. I think everyone\u2019s got a talent within them. It\u2019s about being confident enough to let it shine. That\u2019s what Gone Norf has helped me realise: I used to paint and draw as a kid and I hadn\u2019t for ages, but we\u2019re surrounded by so many amazing people that you\u2019re naturally inspired to go back and explore those creative parts of yourself. Don\u2019t be shy. Message us. Tell us what you do. We really wanna know what you do. Even if you\u2019re from the Midlands! There aren\u2019t enough projects like Gone Norf in the Midlands, and I\u2019d love to see that. Get in touch.<\/span><\/p>\n<p><span><strong>Tad Dzimwasha: <\/strong>All three of us go to a lot of creative events in Manchester. If you do see us, speak to us. We\u2019re all friendly, we\u2019re always happy to see people. I wouldn\u2019t be surprised if you bump into us in the Northern Quarter, having a pint at Public. And if you do, come speak to us and we\u2019ll always want you to get involved.<\/span><\/p>\n<p><span><strong>Rosie Callaghan: <\/strong>We\u2019re not closed off, you don\u2019t have to have studied art at uni or dress cool, if you\u2019re sound and wanna do something with us, either DM us [@gonenorf] or email us [gonenorf@gmail.com].<\/span><\/p>\n<p><strong>Do you have any final advice for young people trying to get into the creative industries?<\/strong><\/p>\n<p><span><strong>Rosie Callaghan: <\/strong>My advice to any young person who is struggling to get into the creative industries right now is pull your mates together. Have a chat and say \u2018fuck it\u2019, let\u2019s just join together, make something together and force your way in. Take it from us, it works. There\u2019s power in a collective of people coming together.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/life-culture\/article\/69679\/1\/gone-norf-the-manchester-collective-uplifting-northern-creatives-zine&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-285-2400-1600\/azure\/dazed-prod\/1430\/7\/1437961.jpeg&#8221;] Gone Norf February\u00a0 19,\u00a0 2026 Life &amp; Culture \/ Q+A Life &amp; Culture \/ Q+A Gone Norf: The Manchester collective uplifting Northern creatives Following the launch of their first-ever print magazine, the trio behind Gone Norf discuss their mission to decentralise the creative industry February\u00a0 19,\u00a0 2026 February\u00a0 19,\u00a0 2026 TextGrace Dodd [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1779465","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1779465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1779465"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1779465\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1779465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1779465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1779465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}