{"id":1778794,"date":"2026-02-18T15:38:00","date_gmt":"2026-02-18T12:38:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1778794"},"modified":"2026-02-18T15:38:00","modified_gmt":"2026-02-18T12:38:00","slug":"what-went-down-at-dazed-and-reeboks-classics-club-nyfw-party","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1778794","title":{"rendered":"What Went Down at Dazed and Reebok\u2019s Classics Club NYFW party"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/720\/0-0-720-480\/azure\/dazed-prod\/1430\/7\/1437850.JPG&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/69671\/1\/what-went-down-at-dazed-and-reeboks-classics-club-nyfw-party\" data-article-id=\"69671\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Reebok x Dazed\" class=\"img\" height=\"1080\" src=\"https:\/\/images-prod.dazeddigital.com\/720\/azure\/dazed-prod\/1430\/7\/1437850.JPG\" width=\"720\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Photography Mark Hunter<\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-02-18T15:38:00+00:00\" class=\"timestamp\" title=\"18 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"18\">18,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><\/div>\n<\/div>\n<h1 class=\"title\"><span>What Went Down at Dazed and Reebok\u2019s Classics Club <span class=\"nowrap\">NYFW party<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>The Brooklyn bash came on the heels of the sneaker brand\u2019s latest campaign, \u2018Born Classic. Worn <span class=\"nowrap\">For Life.\u2019<\/span><\/h2>\n<\/div>\n<p><span class=\"sponsored-by\"><br \/>\nIn Partnership with <span class=\"sponsor\"> Reebok <\/span><\/span><time datetime=\"2026-02-18T15:38:00+00:00\" class=\"timestamp\" title=\"18 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"18\">18,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-02-18T15:38:00+00:00\" class=\"timestamp\" title=\"18 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"18\">18,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/isabelbekele\">Isabel Bekele<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-15-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Reebok x Dazed<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36702\/0\/reebok-x-dazed\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"5K9A8317\" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2000-1333\/azure\/dazed-prod\/1430\/7\/1437856.jpg\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36702\/1\/reebok-x-dazed\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"5K9A8502\" class=\"img\" height=\"974\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1462-974\/azure\/dazed-prod\/1430\/7\/1437858.jpg\" width=\"1462\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36702\/2\/reebok-x-dazed\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"021326-dazed-reebok-0183\" class=\"img\" height=\"1875\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2812-1875\/azure\/dazed-prod\/1430\/7\/1437859.jpg\" width=\"2812\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36702\/3\/reebok-x-dazed\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"5K9A8079\" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2000-1333\/azure\/dazed-prod\/1430\/7\/1437853.jpg\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36702\/4\/reebok-x-dazed\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"5K9A8258\" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2000-1333\/azure\/dazed-prod\/1430\/7\/1437855.jpg\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36702\/5\/reebok-x-dazed\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"5K9A7918\" class=\"img\" height=\"889\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1334-889\/azure\/dazed-prod\/1430\/7\/1437852.jpg\" width=\"1334\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 15 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Fashion Week parties get a bad wrap. For one, everyone says they\u2019re boring. Secondly, there\u2019s so much discourse about the state of going out that there are doubts about whether young people still enjoy partying at all. Luckily, none of that was on display during Dazed and Reebok\u2019s party last Friday (February 13) at The Chocolate Factory in Brooklyn, where attendees caught a glimpse of new Reebok Classics styles, sweated out the stresses of fashion week, and yes, <\/span><em><span>actually<\/span><\/em><span> danced the night away.<\/span><\/p>\n<p><span>Dubbed \u201cClassics Club\u201d, the event came on the heels of the sneaker brand\u2019s latest campaign, \u201cBorn Classic. Worn For Life\u201d, and Reebok Classics launch, available today on <\/span><a href=\"http:\/\/reebok.com\"><span>Reebok.com<\/span><\/a><span>. Photos from the campaign, which brings new iterations of the brand&#8217;s most beloved styles, surrounded attendees, which included emerging New York designers like <\/span><a href=\"https:\/\/www.instagram.com\/twinkbytwink\/?hl=en\"><span>The Twink Next Door<\/span><\/a><span> and local artists like <\/span><a href=\"https:\/\/www.instagram.com\/gabrielarichardson\/\"><span>Gabriela Richardson<\/span><\/a><span>, along with a host of creators and friends of both Dazed and Reebok. The drinks flowed, the fits were impeccable, there were 7th Street Burgers available and the vibes were better than any fashion week party in recent memory.\u00a0<\/span><\/p>\n<p><span>Below, we unpack what went down.<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1>THE MUSIC WAS UNMATCHED<\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"90ee4360-81a7-4371-b278-b3f4015dc3a3\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1334\/azure\/dazed-prod\/1430\/7\/1437846.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Reebok x Dazed \" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/7\/1437846.jpg\" width=\"1334\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Isabella Coelho<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Last weekend\u2019s iconic lineup of DJs included Heron Preston, BAMBII, Evilgiane, Oscar N\u00f1 and Dylan Ali. No two sets were the same, meaning there was truly something for everyone.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1>REEBOK\u2019S LATEST KICKS WERE ON DISPLAY<\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"d7014075-e516-4ad6-ac36-b3f4015e4be0\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/7\/1437847.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.6\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Reebok x Dazed \" class=\"img\" height=\"1875\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/7\/1437847.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Andy Zalkin<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Aside from the dance floor, the highlight of the venue was a designated Reebok Classics showroom, where the brand\u2019s newest styles \u2013<\/span><span>\u00a0now featuring premium Garment Leather \u2013 were put under the spotlight. Along with previews of the new and improved <\/span><a href=\"https:\/\/www.reebok.com\/products\/reebok-womens-f-s-lo-shoes-white-white-gum-155954\"><span>Freestyle Lo<\/span><\/a><span>, <\/span><a href=\"https:\/\/www.reebok.com\/products\/reebok-club-c-85-vintage-shoes-chalk-alabaster-glen-green-100012?op1=Chalk\/Paperwhite\/Glen%20Green&amp;op2=M%203.5%20\/%20W%205&amp;op3=\"><span>Club C 85 Vintage<\/span><\/a><span> and <\/span><a href=\"https:\/\/www.reebok.com\/products\/reebok-womens-workout-plus-shoes-ftwr-white-vector-blue-vector-red-146258\"><span>Workout Plus shoes<\/span><\/a><span>, vintage television screens and campaign imagery from the label\u2019s latest collaboration with Karol G graced the room.<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1>EVERYONE KEPT IT MOVING<\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"48c09568-1d38-458e-8ba7-b3f4015eb7e6\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1531\/azure\/dazed-prod\/1430\/7\/1437848.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.77\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Reebok x Dazed\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/7\/1437848.jpg\" width=\"1531\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Isabella Coelho<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Who says the kids stopped dancing? Whatever qualms anyone has about the current club scene could be curbed at the Chocolate Factory, where the dance floor was always active. Attendees turned up with friends and strangers alike, so much so that there were reports of sore muscles the next day. <\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1>A NIGHTCAP WAS NEEDED<\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"1bf81a1f-37dd-438a-bd9a-b3f4015f0185\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1620\/azure\/dazed-prod\/1430\/7\/1437849.JPG\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.5\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Reebok x Dazed\" class=\"img\" height=\"1080\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/7\/1437849.JPG\" width=\"1620\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Mark Hunter<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>The party ended, as all great parties do, with some much-needed refuelling. In addition to Dazed and Reebok-branded playing cards and lighters, guests were able to take home any final smashburgers from 7th Street Burger, an iconic New York post-going-out spot, for the road.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<footer class=\"article-footer\">\n<div class=\"wrapper\">\n<div class=\"article-series\">\n<h4 class=\"heading\">More on these topics<\/h4>\n<\/div>\n<div class=\"article-series\"><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/reebok\">Reebok<\/a><\/div>\n<\/div>\n<\/footer>\n<div class=\"grid\">\n<div class=\"lava-lamp\">\n<div class=\"lava-lamp-text-container\">\n<h3 class=\"lava-lamp-subheading\">Expand your creative community and connect with 15,000 creatives from around the world.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid section-header\">\n<div class=\"section-header__link\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69671\/1\/fashion\"><\/p>\n<h2 class=\"section-header__title\">READ MORE<\/h2>\n<p><\/a><\/div>\n<\/div>\n<div class=\"grid tag-article-list\">\n<div class=\"swiper swiper-latest\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69678\/1\/werewolves-trend-timothee-chalamet-twilight-gabe-gordon-furry\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Gabe Gordon AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-0-2257-1501\/azure\/dazed-prod\/1430\/7\/1437549.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Furry fashion? Why everyone wants to be a werewolf now<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69672\/1\/leblancstudios-clothes-love-letter-santo-domingo-nada-es-inocente-aw26\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"LEBLANCSTUDIOS FW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-288-1638-1089\/azure\/dazed-prod\/1430\/7\/1437869.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">LEBLANCSTUDIOS is unleashing the dork inside of you<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/art-photography\/article\/69609\/1\/bacardi-cebo-luthuli-amapiano-club-night-london\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">BACARD\u00cd<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"bacardi Move With The Greats campaign Cebo Luthuli\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-247-1080-718\/azure\/dazed-prod\/1430\/6\/1436924.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">In pictures: Unfiltered joy from the heart of Amapiano club culture<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69580\/1\/the-north-face-red-box-line-loyle-carner-ambassador\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">The North Face<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Tom Schwimbeck Loyle Carner Red Box 2\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-0-1972-1312\/azure\/dazed-prod\/1430\/6\/1436626.png\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">The North Face joins forces with Loyle Carner for Red Box Live<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69662\/1\/new-yorks-emerging-designers-have-heard-your-complaints-about-nyfw\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"SHAME\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-247-1018-677\/azure\/dazed-prod\/1430\/7\/1437841.png\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Is NYFW dying? These indie designers don\u2019t seem to think so<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69652\/1\/salomon-film-nowness-shaping-new-futures-annecy-headquarters\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">Salomon<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"00234_SALOMON_Dazed_Catherine_Hyland_0100137000013\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/261-883-1825-1214\/azure\/dazed-prod\/1430\/7\/1437504.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Watch a mini documentary about the inner workings of Salomon<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36699\/0\/sandy-liang-aw26\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Sandy Liang AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-145-1667-1109\/azure\/dazed-prod\/1430\/7\/1437776.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Marie Antoinette was reborn at Sandy Liang\u2019s AW26 show<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36692\/0\/area-aw26\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Area AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-175-1569-1044\/azure\/dazed-prod\/1430\/7\/1437662.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">In pictures: Party girl glamour at Area AW26<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36689\/0\/gabe-gordon-aw26\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Gabe Gordon AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-501-1667-1109\/azure\/dazed-prod\/1430\/7\/1437555.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Fashion goes full frostbite at Gabe Gordon AW26<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69653\/1\/boy-london-america-aw26-fw26-show-collection-can-tran-interview\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Boy London F26 1xLOOK 004\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-111-1760-1171\/azure\/dazed-prod\/1430\/7\/1437508.JPG\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Boy London America brings the guillotine to NYFW<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69650\/1\/loewe-ss26-new-campaign-jack-mccollough-lazaro-hernandez-young-actors\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Loewe SS26 campaign\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-39-2401-1597\/azure\/dazed-prod\/1430\/7\/1437434.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">The first campaign of Loewe\u2019s new era stars a cast of cult actors<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69646\/1\/valentines-day-25-most-stylish-celebrity-couples-david-victoria-beckham-timothee\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"GettyImages-51846111\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/140-285-1703-1133\/azure\/dazed-prod\/1430\/7\/1437406.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">The 25 most stylish celebrity couples of all time<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-15-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Reebok x Dazed<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36702\/0\/reebok-x-dazed\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"5K9A8317\" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2000-1333\/azure\/dazed-prod\/1430\/7\/1437856.jpg\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36702\/1\/reebok-x-dazed\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"5K9A8502\" class=\"img\" height=\"974\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1462-974\/azure\/dazed-prod\/1430\/7\/1437858.jpg\" width=\"1462\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36702\/2\/reebok-x-dazed\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"021326-dazed-reebok-0183\" class=\"img\" height=\"1875\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2812-1875\/azure\/dazed-prod\/1430\/7\/1437859.jpg\" width=\"2812\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36702\/3\/reebok-x-dazed\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"5K9A8079\" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2000-1333\/azure\/dazed-prod\/1430\/7\/1437853.jpg\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36702\/4\/reebok-x-dazed\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"5K9A8258\" class=\"img\" height=\"1333\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2000-1333\/azure\/dazed-prod\/1430\/7\/1437855.jpg\" width=\"2000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36702\/5\/reebok-x-dazed\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"5K9A7918\" class=\"img\" height=\"889\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1334-889\/azure\/dazed-prod\/1430\/7\/1437852.jpg\" width=\"1334\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 15 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Fashion Week parties get a bad wrap. For one, everyone says they\u2019re boring. Secondly, there\u2019s so much discourse about the state of going out that there are doubts about whether young people still enjoy partying at all. Luckily, none of that was on display during Dazed and Reebok\u2019s party last Friday (February 13) at The Chocolate Factory in Brooklyn, where attendees caught a glimpse of new Reebok Classics styles, sweated out the stresses of fashion week, and yes, <\/span><em><span>actually<\/span><\/em><span> danced the night away.<\/span><\/p>\n<p><span>Dubbed \u201cClassics Club\u201d, the event came on the heels of the sneaker brand\u2019s latest campaign, \u201cBorn Classic. Worn For Life\u201d, and Reebok Classics launch, available today on <\/span><a href=\"http:\/\/reebok.com\"><span>Reebok.com<\/span><\/a><span>. Photos from the campaign, which brings new iterations of the brand&#8217;s most beloved styles, surrounded attendees, which included emerging New York designers like <\/span><a href=\"https:\/\/www.instagram.com\/twinkbytwink\/?hl=en\"><span>The Twink Next Door<\/span><\/a><span> and local artists like <\/span><a href=\"https:\/\/www.instagram.com\/gabrielarichardson\/\"><span>Gabriela Richardson<\/span><\/a><span>, along with a host of creators and friends of both Dazed and Reebok. The drinks flowed, the fits were impeccable, there were 7th Street Burgers available and the vibes were better than any fashion week party in recent memory.\u00a0<\/span><\/p>\n<p><span>Below, we unpack what went down.<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1>THE MUSIC WAS UNMATCHED<\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"90ee4360-81a7-4371-b278-b3f4015dc3a3\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1334\/azure\/dazed-prod\/1430\/7\/1437846.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Reebok x Dazed \" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/7\/1437846.jpg\" width=\"1334\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Isabella Coelho<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Last weekend\u2019s iconic lineup of DJs included Heron Preston, BAMBII, Evilgiane, Oscar N\u00f1 and Dylan Ali. No two sets were the same, meaning there was truly something for everyone.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1>REEBOK\u2019S LATEST KICKS WERE ON DISPLAY<\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"d7014075-e516-4ad6-ac36-b3f4015e4be0\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/7\/1437847.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.6\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Reebok x Dazed \" class=\"img\" height=\"1875\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/7\/1437847.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Andy Zalkin<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Aside from the dance floor, the highlight of the venue was a designated Reebok Classics showroom, where the brand\u2019s newest styles \u2013<\/span><span>\u00a0now featuring premium Garment Leather \u2013 were put under the spotlight. Along with previews of the new and improved <\/span><a href=\"https:\/\/www.reebok.com\/products\/reebok-womens-f-s-lo-shoes-white-white-gum-155954\"><span>Freestyle Lo<\/span><\/a><span>, <\/span><a href=\"https:\/\/www.reebok.com\/products\/reebok-club-c-85-vintage-shoes-chalk-alabaster-glen-green-100012?op1=Chalk\/Paperwhite\/Glen%20Green&amp;op2=M%203.5%20\/%20W%205&amp;op3=\"><span>Club C 85 Vintage<\/span><\/a><span> and <\/span><a href=\"https:\/\/www.reebok.com\/products\/reebok-womens-workout-plus-shoes-ftwr-white-vector-blue-vector-red-146258\"><span>Workout Plus shoes<\/span><\/a><span>, vintage television screens and campaign imagery from the label\u2019s latest collaboration with Karol G graced the room.<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1>EVERYONE KEPT IT MOVING<\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"48c09568-1d38-458e-8ba7-b3f4015eb7e6\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1531\/azure\/dazed-prod\/1430\/7\/1437848.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.77\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Reebok x Dazed\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/7\/1437848.jpg\" width=\"1531\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Isabella Coelho<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Who says the kids stopped dancing? Whatever qualms anyone has about the current club scene could be curbed at the Chocolate Factory, where the dance floor was always active. Attendees turned up with friends and strangers alike, so much so that there were reports of sore muscles the next day. <\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1>A NIGHTCAP WAS NEEDED<\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"1bf81a1f-37dd-438a-bd9a-b3f4015f0185\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1620\/azure\/dazed-prod\/1430\/7\/1437849.JPG\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.5\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Reebok x Dazed\" class=\"img\" height=\"1080\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/7\/1437849.JPG\" width=\"1620\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Mark Hunter<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>The party ended, as all great parties do, with some much-needed refuelling. In addition to Dazed and Reebok-branded playing cards and lighters, guests were able to take home any final smashburgers from 7th Street Burger, an iconic New York post-going-out spot, for the road.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/69671\/1\/what-went-down-at-dazed-and-reeboks-classics-club-nyfw-party&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/720\/0-0-720-480\/azure\/dazed-prod\/1430\/7\/1437850.JPG&#8221;] Photography Mark Hunter February\u00a0 18,\u00a0 2026 Fashion What Went Down at Dazed and Reebok\u2019s Classics Club NYFW party The Brooklyn bash came on the heels of the sneaker brand\u2019s latest campaign, \u2018Born Classic. Worn For Life.\u2019 In Partnership with Reebok February\u00a0 18,\u00a0 2026 February\u00a0 18,\u00a0 2026 TextIsabel Bekele Reebok x Dazed Gallery [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1778794","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1778794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1778794"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1778794\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1778794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1778794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1778794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}