{"id":1777850,"date":"2026-02-18T12:01:00","date_gmt":"2026-02-18T09:01:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1777850"},"modified":"2026-02-18T12:01:00","modified_gmt":"2026-02-18T09:01:00","slug":"the-north-face-joins-forces-with-loyle-carner-for-red-box-live","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1777850","title":{"rendered":"The North Face joins forces with Loyle Carner for Red Box Live"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-0-1968-1312\/azure\/dazed-prod\/1430\/6\/1436626.png&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/69580\/1\/the-north-face-red-box-line-loyle-carner-ambassador\" data-article-id=\"69580\">\n<header class=\"article-header has-landscape-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.51\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Tom Schwimbeck Loyle Carner Red Box 2\" class=\"img\" height=\"1312\" src=\"https:\/\/images-prod.dazeddigital.com\/1400\/azure\/dazed-prod\/1430\/6\/1436626.png\" width=\"1984\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Courtesy of The North Face \/ <span class=\"nowrap\">Tom Schwimbeck<\/span><\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-02-18T12:01:00+00:00\" class=\"timestamp\" title=\"18 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"18\">18,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/news\">News<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/news\">News<\/a><\/div>\n<h1 class=\"title\"><span>The North Face joins forces with Loyle Carner for Red <span class=\"nowrap\">Box Live<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>The partnership sees the London-born rapper create a mini film about creativity and inner <span class=\"nowrap\">child curiosity<\/span><\/h2>\n<\/div>\n<p><span class=\"sponsored-by\"><br \/>\nIn Partnership with <span class=\"sponsor\">The North Face<\/span><\/span><time datetime=\"2026-02-18T12:01:00+00:00\" class=\"timestamp\" title=\"18 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"18\">18,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-02-18T12:01:00+00:00\" class=\"timestamp\" title=\"18 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"18\">18,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/dazeddigital\">Dazed Digital<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-4-images single-row\">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">The North Face, Red Box \u2013 <span class=\"nowrap\">Loyle Carner<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36639\/0\/the-north-face-red-box-loyle-carner\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Tom Schwimbeck Loyle Carner Red Box 1\" class=\"img\" height=\"1308\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1962-1308\/azure\/dazed-prod\/1430\/6\/1436625.png\" width=\"1962\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36639\/1\/the-north-face-red-box-loyle-carner\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Tom Schwimbeck Loyle Carner Red Box 2\" class=\"img\" height=\"1312\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1968-1312\/azure\/dazed-prod\/1430\/6\/1436626.png\" width=\"1968\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36639\/2\/the-north-face-red-box-loyle-carner\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Tom Schwimbeck Loyle Carner Red Box 3\" class=\"img\" height=\"1368\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2052-1368\/azure\/dazed-prod\/1430\/6\/1436627.png\" width=\"2052\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36639\/3\/the-north-face-red-box-loyle-carner\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Tom Schwimbeck Loyle Carner Red Box\" class=\"img\" height=\"617\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-335-926-617\/azure\/dazed-prod\/1430\/6\/1436628.png\" width=\"926\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 4 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html-embed\">\n<p><span>Some will remember <a href=\"https:\/\/www.dazeddigital.com\/loyle-carner\">Loyle Carner<\/a> from when he first emerged on the scene with his debut EP in 201<\/span><span>4,<\/span><span>\u00a0introducing a quieter, more poetic kind of British rap rooted in honesty and reflection. Others may have come to him more recently, via last year\u2019s fourth studio album\u00a0<\/span><em><span class=\"s7\">h<\/span><span class=\"s7\">opefully <\/span><span class=\"s7\">!<\/span><\/em><span>, which expanded that same openness onto a bigger stage. Either way, it\u2019s that same sense of freedom and emotional clarity that has drawn The North Face to name the South London rapper its newest ambassador<\/span><span>.<\/span><\/p>\n<p><span>Sitting apart from The North Face\u2019s technical mainline, The <\/span><span>Red Box<\/span><span> collection<\/span><span>is<\/span><span>for <\/span><span>everyday, <\/span><span>a <\/span><span>city-ready <\/span><span>capsule<\/span><span>, designed for daily movement through urban space. Think: relaxed outerwear, hoodies, sweatshirts, tees and easy trousers that carry the brand\u2019s outdoor DNA without feeling overly functional. The focus is on wearability and longevity, pieces that slot into real wardrobes and work across seasons.<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Instead of launching the partnership through a traditional <\/span><span>brand <\/span><span>campaign, The North Face invited Carner to set the tone himself. The collaboration was announced through a short film created by the artist, which brings the partnership to life through a more personal lens. Touching on ideas of curiosity, rebellion and reconnecting with your inner child, the film reflects Carner\u2019s wider approach to creativity, allowing space for exploration and meeting yourself where you are.<\/span><\/p>\n<p><span>To honour the new partnership, last week, Carner and The North Face took over the city with a multi-location experience that brought together fans of his music and the brand, placing an importance on coming together in communal spaces to celebrate passion for the arts. \u201cOutside is where I want to be,&#8221; explains Carner, speaking on the partnership. &#8220;Grateful to work with a brand on the same mission.\u201d<\/span><\/p>\n<p><span><em>Head <a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69542\/1\/the-north-face-red-box-loyle-carner-london-event\">here<\/a> to find out more about what went down during the launch event, and <a href=\"https:\/\/www.thenorthface.com\/en-gb\/c\/shop-all\/red-box-798839\">here<\/a> to shop the latest collection.\u00a0<\/em><\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! 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campaign<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-4-images single-row\">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">The North Face, Red Box \u2013 <span class=\"nowrap\">Loyle Carner<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36639\/0\/the-north-face-red-box-loyle-carner\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Tom Schwimbeck Loyle Carner Red Box 1\" class=\"img\" height=\"1308\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1962-1308\/azure\/dazed-prod\/1430\/6\/1436625.png\" width=\"1962\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36639\/1\/the-north-face-red-box-loyle-carner\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Tom Schwimbeck Loyle Carner Red Box 2\" class=\"img\" height=\"1312\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1968-1312\/azure\/dazed-prod\/1430\/6\/1436626.png\" width=\"1968\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36639\/2\/the-north-face-red-box-loyle-carner\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Tom Schwimbeck Loyle Carner Red Box 3\" class=\"img\" height=\"1368\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2052-1368\/azure\/dazed-prod\/1430\/6\/1436627.png\" width=\"2052\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36639\/3\/the-north-face-red-box-loyle-carner\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Tom Schwimbeck Loyle Carner Red Box\" class=\"img\" height=\"617\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-335-926-617\/azure\/dazed-prod\/1430\/6\/1436628.png\" width=\"926\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 4 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html-embed\">\n<p><span>Some will remember <a href=\"https:\/\/www.dazeddigital.com\/loyle-carner\">Loyle Carner<\/a> from when he first emerged on the scene with his debut EP in 201<\/span><span>4,<\/span><span>\u00a0introducing a quieter, more poetic kind of British rap rooted in honesty and reflection. Others may have come to him more recently, via last year\u2019s fourth studio album\u00a0<\/span><em><span class=\"s7\">h<\/span><span class=\"s7\">opefully <\/span><span class=\"s7\">!<\/span><\/em><span>, which expanded that same openness onto a bigger stage. Either way, it\u2019s that same sense of freedom and emotional clarity that has drawn The North Face to name the South London rapper its newest ambassador<\/span><span>.<\/span><\/p>\n<p><span>Sitting apart from The North Face\u2019s technical mainline, The <\/span><span>Red Box<\/span><span> collection<\/span><span>is<\/span><span>for <\/span><span>everyday, <\/span><span>a <\/span><span>city-ready <\/span><span>capsule<\/span><span>, designed for daily movement through urban space. Think: relaxed outerwear, hoodies, sweatshirts, tees and easy trousers that carry the brand\u2019s outdoor DNA without feeling overly functional. The focus is on wearability and longevity, pieces that slot into real wardrobes and work across seasons.<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Instead of launching the partnership through a traditional <\/span><span>brand <\/span><span>campaign, The North Face invited Carner to set the tone himself. The collaboration was announced through a short film created by the artist, which brings the partnership to life through a more personal lens. Touching on ideas of curiosity, rebellion and reconnecting with your inner child, the film reflects Carner\u2019s wider approach to creativity, allowing space for exploration and meeting yourself where you are.<\/span><\/p>\n<p><span>To honour the new partnership, last week, Carner and The North Face took over the city with a multi-location experience that brought together fans of his music and the brand, placing an importance on coming together in communal spaces to celebrate passion for the arts. \u201cOutside is where I want to be,&#8221; explains Carner, speaking on the partnership. &#8220;Grateful to work with a brand on the same mission.\u201d<\/span><\/p>\n<p><span><em>Head <a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69542\/1\/the-north-face-red-box-loyle-carner-london-event\">here<\/a> to find out more about what went down during the launch event, and <a href=\"https:\/\/www.thenorthface.com\/en-gb\/c\/shop-all\/red-box-798839\">here<\/a> to shop the latest collection.\u00a0<\/em><\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/69580\/1\/the-north-face-red-box-line-loyle-carner-ambassador&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-0-1968-1312\/azure\/dazed-prod\/1430\/6\/1436626.png&#8221;] Courtesy of The North Face \/ Tom Schwimbeck February\u00a0 18,\u00a0 2026 Fashion \/ News Fashion \/ News The North Face joins forces with Loyle Carner for Red Box Live The partnership sees the London-born rapper create a mini film about creativity and inner child curiosity In Partnership with The North FaceFebruary\u00a0 18,\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1777850","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1777850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1777850"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1777850\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1777850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1777850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1777850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}