{"id":1776386,"date":"2026-02-17T16:54:00","date_gmt":"2026-02-17T13:54:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1776386"},"modified":"2026-02-17T16:54:00","modified_gmt":"2026-02-17T13:54:00","slug":"watch-a-mini-documentary-about-the-inner-workings-of-salomon","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1776386","title":{"rendered":"Watch a mini documentary about the inner workings of Salomon"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/262-883-1822-1214\/azure\/dazed-prod\/1430\/7\/1437504.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/69652\/1\/salomon-film-nowness-shaping-new-futures-annecy-headquarters\" data-article-id=\"69652\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.79\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"00234_SALOMON_Dazed_Catherine_Hyland_0100137000013\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/1280\/azure\/dazed-prod\/1430\/7\/1437504.jpg\" width=\"2384\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Courtesy of <span class=\"nowrap\">Catherine Hyland<\/span><\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-02-17T16:54:00+00:00\" class=\"timestamp\" title=\"17 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"17\">17,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/speakerbox\">Speakerbox<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/speakerbox\">Speakerbox<\/a><\/div>\n<h1 class=\"title\"><span>Watch a mini documentary about the inner workings <span class=\"nowrap\">of Salomon<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>In celebration of NOWNESS\u2019 latest film, Shaping New Futures, we are spotlighting four of the creatives featured in <span class=\"nowrap\">the project<\/span><\/h2>\n<\/div>\n<p><span class=\"sponsored-by\"><br \/>\nIn Partnership with <span class=\"sponsor\">Salomon<\/span><\/span><time datetime=\"2026-02-17T16:54:00+00:00\" class=\"timestamp\" title=\"17 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"17\">17,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-02-17T16:54:00+00:00\" class=\"timestamp\" title=\"17 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"17\">17,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/dazeddigital\">Dazed Digital<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-13-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Salomon x NOWNESS<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36688\/0\/salomon-x-nowness\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"00234_SALOMON_Dazed_Catherine_Hyland_010013700001\" class=\"img\" height=\"1080\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/353-600-1620-1080\/azure\/dazed-prod\/1430\/7\/1437476.jpg\" width=\"1620\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36688\/1\/salomon-x-nowness\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"00234_SALOMON_Dazed_Catherine_Hyland_010013700002\" class=\"img\" height=\"1430\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/389-485-2145-1430\/azure\/dazed-prod\/1430\/7\/1437479.jpg\" width=\"2145\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36688\/2\/salomon-x-nowness\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"00234_SALOMON_Dazed_Catherine_Hyland_010013700004\" class=\"img\" height=\"1579\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/294-422-2369-1579\/azure\/dazed-prod\/1430\/7\/1437483.jpg\" width=\"2369\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36688\/3\/salomon-x-nowness\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"00234_SALOMON_Dazed_Catherine_Hyland_010013700005\" class=\"img\" height=\"1567\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/312-477-2351-1567\/azure\/dazed-prod\/1430\/7\/1437487.jpg\" width=\"2351\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36688\/4\/salomon-x-nowness\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"00234_SALOMON_Dazed_Catherine_Hyland_010013700006\" class=\"img\" height=\"1348\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/334-429-2021-1348\/azure\/dazed-prod\/1430\/7\/1437490.jpg\" width=\"2021\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36688\/5\/salomon-x-nowness\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"00234_SALOMON_Dazed_Catherine_Hyland_010013700007\" class=\"img\" height=\"1480\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/377-520-2220-1480\/azure\/dazed-prod\/1430\/7\/1437494.jpg\" width=\"2220\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 13 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>For decades, Salomon has been a cornerstone of performance wear, shaped by its long history and proximity to the mountains. Born in the Alps, the brand built its reputation by solving real problems for athletes and creating refined pieces and equipment that are functional. In recent years, that technical credibility has been joined by a growing presence in culture, design and collaboration, expanding Salomon\u2019s influence well beyond sport. However, the foundation of the brand, aside from its products and collaborations, lies in the individuals responsible for the daily innovation, including the designers, prototypists and engineers who are continuing the brand&#8217;s legacy.<\/span><\/p>\n<p><span>That human story is the focus of<\/span><em><span> Shaping New Futures<\/span><\/em><span>, a new short film produced by NOWNESS and directed by Catherine Hyland. Set inside the picturesque Salomon Annecy Design Centre, the film showcases the studios, workshops, and alpine testing grounds to reveal how ideas take form, and show us the real people who are working behind the scenes. Through the voices and practices of the creative team \u2013 including Sylvain Merlin, Conception-Marie Chaves, Victor Brousseaud, and Alo\u00efse Dugourgeot \u2013 it gives an insight into what really goes on at the headquarters of the brand.<\/span><\/p>\n<p><span>Below, four of the creatives from Salomon HQ talk us through their journey, career highlights and what they have learnt from working for the brand. Watch the film on NOWNESS <\/span><a href=\"https:\/\/www.nowness.com\/story\/shaping-new-futures-salomon-annecy\"><span>here<\/span><\/a><span>.<\/span><\/p>\n<h1><strong>CONCEPTION-MARIE CHAVES<\/strong><\/h1>\n<p><span>A prototypist in R&amp;D at Salomon, Conception-Marie Chaves brings deep hands-on craftsmanship to footwear development, bridging ideas and reality through stitching, construction, and problem-solving. Grounded in collaboration and knowledge sharing, she focuses on refining practical details that make products work better in everyday use.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"f4dff3e5-7e37-422d-b4c0-b3f300de4233\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/7\/1437483.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.22\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"00234_SALOMON_Dazed_Catherine_Hyland_010013700004\" class=\"img\" height=\"2452\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/7\/1437483.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of <span class=\"nowrap\">Catherine Hyland<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><em><span>\u201cI\u2019m a prototypist, a seamstress: I work with fabrics and materials to make prototypes for Salomon shoes and boots. I am always discovering new things; there are always new ways to work, including how to reduce the impact of our materials and products.\u00a0<\/span><\/em><\/p>\n<p><em><span>We\u2019re always busy, time flies when you work at Salomon! People are always at the heart of what we do, and we are all brave. You need to be autonomous and also share with others. It\u2019s nice, I don\u2019t find it hard to get up in the morning! I start by checking my physical planning, I wasn\u2019t born in the digital era! Then I have to find time to work with all the pattern makers, work on prototypes, help my colleagues and share with my team on ongoing projects. I spend most of my time cutting, assembling, teaching and sharing.<\/span><\/em><\/p>\n<p><em><span>You need to be meticulous in this job, and for that, you need to be patient. You need to be humble and accept criticism in order to improve. Be yourself, and accept that no one is perfect.\u201d<\/span><\/em><\/p>\n<h1><strong>ALO\u00cfSE DUGOURGEOT<\/strong><\/h1>\n<p><span>An R&amp;D specialist with training in pedorthics, Alo\u00efse Dugourgeot works at the intersection of performance footwear, craftsmanship, and medical insight. From early prototypes to final testing, she plays a hands-on role in ensuring products deliver comfort, precision, and durability for athletes and everyday users alike.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"395e9996-1382-46c8-aa8c-b3f300de7570\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/7\/1437505.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"00234_SALOMON_Dazed_Catherine_Hyland_0100137000014\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/7\/1437505.jpg\" width=\"2397\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of <span class=\"nowrap\">Catherine Hyland<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><em><span>\u201cMy job consists of pattern making. In other words, creating patterns similar to those used for clothing, but this time for cross-country ski boots. To summarise, the designer creates a 2D drawing, and my goal is to transform that drawing into a 3D prototype. What I enjoy most is creating the first prototypes and then testing them in the field. It\u2019s very exciting to see whether what we\u2019ve made works well or if there are areas that need improvement.<\/span><\/em><\/p>\n<p><em><span>Working at Salomon is very stimulating. The projects we work on are innovative, and the team is always motivated. When I started, I felt pressure to prove myself quickly. I wish I had known that growth takes time and that it\u2019s OK not to have everything figured out at the beginning. Over time, I\u2019ve learned that asking questions, staying curious, and embracing challenges are actually the fastest ways to grow. Confidence comes from experience, and fortunately, I have great colleagues I can rely on when I encounter difficulties. One standout memory from my time at Salomon was seeing our product in action during events and test days. There\u2019s something powerful about realising that the work we do directly supports people\u2019s passions and adventures.<\/span><\/em><\/p>\n<p><em><span>Never stop being curious. Even when research and testing don\u2019t bring immediate results, you must keep persevering, rely on experienced people, and remain open-minded; all of this will contribute to successful projects and professional fulfilment.\u201d<\/span><\/em><\/p>\n<h1><strong>SYLVAIN MERLIN<\/strong><\/h1>\n<p><span>An industrial designer educated at Strate School of Design, Sylvain Merlin has built a long career shaping snowboard bindings and, more recently, leading exploratory design to uncover new value territories. His work centres on responsible innovation, from upcycling initiatives like \u201cTrash Is Gold\u201d to inclusive projects such as adaptive snowboarding solutions.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"5d8f6bf2-8f35-4519-b7db-b3f300de7ac9\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/7\/1437506.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.22\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"00234_SALOMON_Dazed_Catherine_Hyland_0100137000015\" class=\"img\" height=\"2457\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/7\/1437506.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of <span class=\"nowrap\">Catherine Hyland<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><em><span>\u201cMy main mission is to design the snowboard bindings range. Continuously monitoring market trends, my role is to combine style and functionality through a creative approach, with the objective of developing concepts that have strong identities, remain coherent with the brand, and are meaningful for our users.<\/span><\/em><\/p>\n<p><em><span>My favourite part is using the power and magic of design to convey emotion through the stories carried by each creation, leveraging both performance and beauty. Every day brings new challenges. Working at Salomon is a deeply human and exciting adventure, shared by passionate people who place innovation at the service of outdoor sports.\u00a0<\/span><\/em><\/p>\n<p><em><span>In 2024, we carried out the first on-snow test of the ADAPTIVE snowboard prosthesis project. As our Parateam athletes, Sarah Legrand and Luca Liens, walked with their prostheses toward the gondolas, we crossed paths with young ski school students. In that precise moment, I could read in the eyes of those very young riders \u2013 discovering disability for the first time \u2013 not compassion, but admiration. That instant revealed the full power of design to change perception, and reminded me exactly why I do this work.<\/span><\/em><\/p>\n<p><em><span>Rules are meant to be challenged, because the only real limits are the ones we create for ourselves. To open new fields of value and extend or redefine the boundaries of what is possible, the real challenge is projecting yourself into zones of discomfort or risk while still ensuring the long-term sustainability of the system in which you operate.<\/span><\/em><\/p>\n<p><em><span>Curiosity and empathy are a designer\u2019s greatest allies. Be curious and empathetic. Take an interest in others, especially in what does not naturally interest you, because richness lies in diversity. Share your ideas, desires, and dreams with as many people as possible. Push your limits, and trust yourself.\u201d<\/span><\/em><\/p>\n<h1><strong>VICTOR BROUSSEAUD<\/strong><\/h1>\n<p><span>Victor Brousseaud is a ski designer whose work blends visual identity, performance, and emotion, drawing as much from art and street culture as from engineering. He collaborates closely with cross-functional teams to create skis that balance aesthetics and function while staying true to the brand\u2019s DNA.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"dfe679ee-8170-4d2c-a112-b3f300de5078\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/7\/1437490.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"00234_SALOMON_Dazed_Catherine_Hyland_010013700006\" class=\"img\" height=\"2386\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/7\/1437490.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of <span class=\"nowrap\">Catherine Hyland<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>\u00a0<\/span><em><span>\u201cI am in charge of the creative direction of all our alpine skis (excluding Nordic skis and snowboards). This involves transforming inspirations and marketing briefs into an optimal product aesthetic. My favourite part of the job is the moment when we decide which direction to take. I know the creative and productive phase is about to begin. That&#8217;s when I feel I have real value.<\/span><\/em><\/p>\n<p><em><span>For me, working at Salomon is a real opportunity to combine my skills with my passion for skiing. I am also very proud to be part of a culture that enriches me every day. Right now, we\u2019re living the Cortina Winter Olympics at 100%. We start by discussing our athletes&#8217; performances, then I usually chat with my closest design teammates to review current projects. I&#8217;m not a big fan of meetings, but they&#8217;re part of the job. Most of my day is spent creating designs from mood boards or finalising technical files.<\/span><\/em><\/p>\n<p><em><span>We\u2019re fortunate to be able to showcase our craft through its visual aspect. Don&#8217;t wait until you have a job or get into a prestigious school to demonstrate your abilities. If you dream of designing skis one day, sketch a shape and apply your designs to it.\u201d<\/span><\/em><\/p>\n<p><em><span>Shaping New<\/span><\/em><em>Futures<\/em> is <a href=\"https:\/\/www.nowness.com\/story\/shaping-new-futures-salomon-annecy\">now live on NOWNESS<\/a>.<\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. 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world.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid section-header\">\n<div class=\"section-header__link\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69652\/1\/fashion\"><\/p>\n<h2 class=\"section-header__title\">READ MORE<\/h2>\n<p><\/a><\/div>\n<\/div>\n<div class=\"grid tag-article-list\">\n<div class=\"swiper swiper-latest\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36699\/0\/sandy-liang-aw26\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Sandy Liang AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-145-1667-1109\/azure\/dazed-prod\/1430\/7\/1437776.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 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src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-470-1667-1109\/azure\/dazed-prod\/1430\/7\/1437555.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Fashion goes full frostbite at Gabe Gordon AW26<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69653\/1\/boy-london-america-aw26-fw26-show-collection-can-tran-interview\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Boy London F26 1xLOOK 004\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-111-1760-1171\/azure\/dazed-prod\/1430\/7\/1437508.JPG\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Boy London America brings the guillotine to NYFW<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69650\/1\/loewe-ss26-new-campaign-jack-mccollough-lazaro-hernandez-young-actors\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Loewe SS26 campaign\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-39-2401-1597\/azure\/dazed-prod\/1430\/7\/1437434.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">The first campaign of Loewe\u2019s new era stars a cast of cult actors<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69646\/1\/valentines-day-25-most-stylish-celebrity-couples-david-victoria-beckham-timothee\"><\/p>\n<div 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class=\"card-latest__title\">Meet FOUND: The brand Bad Bunny almost wore to the Super Bowl<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69639\/1\/sports-banger-hooks-up-adidas-valentines-day-diesel-end-mugler-geox\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"anonyig.io_Instagram_sportsbanger_3825804177096314\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-100-1440-958\/azure\/dazed-prod\/1430\/7\/1437323.jpeg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Sports Banger hooks up with adidas for Valentine\u2019s Day <\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69577\/1\/burberry-spring-summer-2026-campaign-twiggy-maya-wigram\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\"> Burberry<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Burberry SS26 campaign\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-2-2399-1595\/azure\/dazed-prod\/1430\/6\/1436432.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Twiggy, Maya Wigram and more front Burberry\u2019s SS26 campaign<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36678\/0\/jane-wade-s-aw26-show-was-a-reminder-to-touch-grass\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Jane Wade AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-76-1667-1109\/azure\/dazed-prod\/1430\/7\/1437230.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Jane Wade\u2019s AW26 show was a reminder to touch grass<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69622\/1\/maison-martin-margiela-rare-archive-sale-new-york-byronesque\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"SS 1993 crushed cotton waistcoat \" src=\"https:\/\/images-prod.dazeddigital.com\/480\/131-0-1917-1275\/azure\/dazed-prod\/1430\/7\/1437293.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">A rare Maison Martin Margiela archive is going on sale in New York<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-13-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Salomon x NOWNESS<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36688\/0\/salomon-x-nowness\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"00234_SALOMON_Dazed_Catherine_Hyland_010013700001\" class=\"img\" height=\"1080\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/353-600-1620-1080\/azure\/dazed-prod\/1430\/7\/1437476.jpg\" width=\"1620\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36688\/1\/salomon-x-nowness\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"00234_SALOMON_Dazed_Catherine_Hyland_010013700002\" class=\"img\" height=\"1430\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/389-485-2145-1430\/azure\/dazed-prod\/1430\/7\/1437479.jpg\" width=\"2145\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36688\/2\/salomon-x-nowness\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"00234_SALOMON_Dazed_Catherine_Hyland_010013700004\" class=\"img\" height=\"1579\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/294-422-2369-1579\/azure\/dazed-prod\/1430\/7\/1437483.jpg\" width=\"2369\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36688\/3\/salomon-x-nowness\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"00234_SALOMON_Dazed_Catherine_Hyland_010013700005\" class=\"img\" height=\"1567\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/312-477-2351-1567\/azure\/dazed-prod\/1430\/7\/1437487.jpg\" width=\"2351\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36688\/4\/salomon-x-nowness\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"00234_SALOMON_Dazed_Catherine_Hyland_010013700006\" class=\"img\" height=\"1348\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/334-429-2021-1348\/azure\/dazed-prod\/1430\/7\/1437490.jpg\" width=\"2021\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36688\/5\/salomon-x-nowness\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"00234_SALOMON_Dazed_Catherine_Hyland_010013700007\" class=\"img\" height=\"1480\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/377-520-2220-1480\/azure\/dazed-prod\/1430\/7\/1437494.jpg\" width=\"2220\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 13 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>For decades, Salomon has been a cornerstone of performance wear, shaped by its long history and proximity to the mountains. Born in the Alps, the brand built its reputation by solving real problems for athletes and creating refined pieces and equipment that are functional. In recent years, that technical credibility has been joined by a growing presence in culture, design and collaboration, expanding Salomon\u2019s influence well beyond sport. However, the foundation of the brand, aside from its products and collaborations, lies in the individuals responsible for the daily innovation, including the designers, prototypists and engineers who are continuing the brand&#8217;s legacy.<\/span><\/p>\n<p><span>That human story is the focus of<\/span><em><span> Shaping New Futures<\/span><\/em><span>, a new short film produced by NOWNESS and directed by Catherine Hyland. Set inside the picturesque Salomon Annecy Design Centre, the film showcases the studios, workshops, and alpine testing grounds to reveal how ideas take form, and show us the real people who are working behind the scenes. Through the voices and practices of the creative team \u2013 including Sylvain Merlin, Conception-Marie Chaves, Victor Brousseaud, and Alo\u00efse Dugourgeot \u2013 it gives an insight into what really goes on at the headquarters of the brand.<\/span><\/p>\n<p><span>Below, four of the creatives from Salomon HQ talk us through their journey, career highlights and what they have learnt from working for the brand. Watch the film on NOWNESS <\/span><a href=\"https:\/\/www.nowness.com\/story\/shaping-new-futures-salomon-annecy\"><span>here<\/span><\/a><span>.<\/span><\/p>\n<h1><strong>CONCEPTION-MARIE CHAVES<\/strong><\/h1>\n<p><span>A prototypist in R&amp;D at Salomon, Conception-Marie Chaves brings deep hands-on craftsmanship to footwear development, bridging ideas and reality through stitching, construction, and problem-solving. Grounded in collaboration and knowledge sharing, she focuses on refining practical details that make products work better in everyday use.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"f4dff3e5-7e37-422d-b4c0-b3f300de4233\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/7\/1437483.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.22\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"00234_SALOMON_Dazed_Catherine_Hyland_010013700004\" class=\"img\" height=\"2452\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/7\/1437483.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of <span class=\"nowrap\">Catherine Hyland<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><em><span>\u201cI\u2019m a prototypist, a seamstress: I work with fabrics and materials to make prototypes for Salomon shoes and boots. I am always discovering new things; there are always new ways to work, including how to reduce the impact of our materials and products.\u00a0<\/span><\/em><\/p>\n<p><em><span>We\u2019re always busy, time flies when you work at Salomon! People are always at the heart of what we do, and we are all brave. You need to be autonomous and also share with others. It\u2019s nice, I don\u2019t find it hard to get up in the morning! I start by checking my physical planning, I wasn\u2019t born in the digital era! Then I have to find time to work with all the pattern makers, work on prototypes, help my colleagues and share with my team on ongoing projects. I spend most of my time cutting, assembling, teaching and sharing.<\/span><\/em><\/p>\n<p><em><span>You need to be meticulous in this job, and for that, you need to be patient. You need to be humble and accept criticism in order to improve. Be yourself, and accept that no one is perfect.\u201d<\/span><\/em><\/p>\n<h1><strong>ALO\u00cfSE DUGOURGEOT<\/strong><\/h1>\n<p><span>An R&amp;D specialist with training in pedorthics, Alo\u00efse Dugourgeot works at the intersection of performance footwear, craftsmanship, and medical insight. From early prototypes to final testing, she plays a hands-on role in ensuring products deliver comfort, precision, and durability for athletes and everyday users alike.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"395e9996-1382-46c8-aa8c-b3f300de7570\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/7\/1437505.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"00234_SALOMON_Dazed_Catherine_Hyland_0100137000014\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/7\/1437505.jpg\" width=\"2397\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of <span class=\"nowrap\">Catherine Hyland<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><em><span>\u201cMy job consists of pattern making. In other words, creating patterns similar to those used for clothing, but this time for cross-country ski boots. To summarise, the designer creates a 2D drawing, and my goal is to transform that drawing into a 3D prototype. What I enjoy most is creating the first prototypes and then testing them in the field. It\u2019s very exciting to see whether what we\u2019ve made works well or if there are areas that need improvement.<\/span><\/em><\/p>\n<p><em><span>Working at Salomon is very stimulating. The projects we work on are innovative, and the team is always motivated. When I started, I felt pressure to prove myself quickly. I wish I had known that growth takes time and that it\u2019s OK not to have everything figured out at the beginning. Over time, I\u2019ve learned that asking questions, staying curious, and embracing challenges are actually the fastest ways to grow. Confidence comes from experience, and fortunately, I have great colleagues I can rely on when I encounter difficulties. One standout memory from my time at Salomon was seeing our product in action during events and test days. There\u2019s something powerful about realising that the work we do directly supports people\u2019s passions and adventures.<\/span><\/em><\/p>\n<p><em><span>Never stop being curious. Even when research and testing don\u2019t bring immediate results, you must keep persevering, rely on experienced people, and remain open-minded; all of this will contribute to successful projects and professional fulfilment.\u201d<\/span><\/em><\/p>\n<h1><strong>SYLVAIN MERLIN<\/strong><\/h1>\n<p><span>An industrial designer educated at Strate School of Design, Sylvain Merlin has built a long career shaping snowboard bindings and, more recently, leading exploratory design to uncover new value territories. His work centres on responsible innovation, from upcycling initiatives like \u201cTrash Is Gold\u201d to inclusive projects such as adaptive snowboarding solutions.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"5d8f6bf2-8f35-4519-b7db-b3f300de7ac9\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/7\/1437506.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.22\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"00234_SALOMON_Dazed_Catherine_Hyland_0100137000015\" class=\"img\" height=\"2457\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/7\/1437506.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of <span class=\"nowrap\">Catherine Hyland<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><em><span>\u201cMy main mission is to design the snowboard bindings range. Continuously monitoring market trends, my role is to combine style and functionality through a creative approach, with the objective of developing concepts that have strong identities, remain coherent with the brand, and are meaningful for our users.<\/span><\/em><\/p>\n<p><em><span>My favourite part is using the power and magic of design to convey emotion through the stories carried by each creation, leveraging both performance and beauty. Every day brings new challenges. Working at Salomon is a deeply human and exciting adventure, shared by passionate people who place innovation at the service of outdoor sports.\u00a0<\/span><\/em><\/p>\n<p><em><span>In 2024, we carried out the first on-snow test of the ADAPTIVE snowboard prosthesis project. As our Parateam athletes, Sarah Legrand and Luca Liens, walked with their prostheses toward the gondolas, we crossed paths with young ski school students. In that precise moment, I could read in the eyes of those very young riders \u2013 discovering disability for the first time \u2013 not compassion, but admiration. That instant revealed the full power of design to change perception, and reminded me exactly why I do this work.<\/span><\/em><\/p>\n<p><em><span>Rules are meant to be challenged, because the only real limits are the ones we create for ourselves. To open new fields of value and extend or redefine the boundaries of what is possible, the real challenge is projecting yourself into zones of discomfort or risk while still ensuring the long-term sustainability of the system in which you operate.<\/span><\/em><\/p>\n<p><em><span>Curiosity and empathy are a designer\u2019s greatest allies. Be curious and empathetic. Take an interest in others, especially in what does not naturally interest you, because richness lies in diversity. Share your ideas, desires, and dreams with as many people as possible. Push your limits, and trust yourself.\u201d<\/span><\/em><\/p>\n<h1><strong>VICTOR BROUSSEAUD<\/strong><\/h1>\n<p><span>Victor Brousseaud is a ski designer whose work blends visual identity, performance, and emotion, drawing as much from art and street culture as from engineering. He collaborates closely with cross-functional teams to create skis that balance aesthetics and function while staying true to the brand\u2019s DNA.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"dfe679ee-8170-4d2c-a112-b3f300de5078\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/7\/1437490.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"00234_SALOMON_Dazed_Catherine_Hyland_010013700006\" class=\"img\" height=\"2386\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/7\/1437490.jpg\" width=\"3000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of <span class=\"nowrap\">Catherine Hyland<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>\u00a0<\/span><em><span>\u201cI am in charge of the creative direction of all our alpine skis (excluding Nordic skis and snowboards). This involves transforming inspirations and marketing briefs into an optimal product aesthetic. My favourite part of the job is the moment when we decide which direction to take. I know the creative and productive phase is about to begin. That&#8217;s when I feel I have real value.<\/span><\/em><\/p>\n<p><em><span>For me, working at Salomon is a real opportunity to combine my skills with my passion for skiing. I am also very proud to be part of a culture that enriches me every day. Right now, we\u2019re living the Cortina Winter Olympics at 100%. We start by discussing our athletes&#8217; performances, then I usually chat with my closest design teammates to review current projects. I&#8217;m not a big fan of meetings, but they&#8217;re part of the job. Most of my day is spent creating designs from mood boards or finalising technical files.<\/span><\/em><\/p>\n<p><em><span>We\u2019re fortunate to be able to showcase our craft through its visual aspect. Don&#8217;t wait until you have a job or get into a prestigious school to demonstrate your abilities. If you dream of designing skis one day, sketch a shape and apply your designs to it.\u201d<\/span><\/em><\/p>\n<p><em><span>Shaping New<\/span><\/em><em>Futures<\/em> is <a href=\"https:\/\/www.nowness.com\/story\/shaping-new-futures-salomon-annecy\">now live on NOWNESS<\/a>.<\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/69652\/1\/salomon-film-nowness-shaping-new-futures-annecy-headquarters&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/262-883-1822-1214\/azure\/dazed-prod\/1430\/7\/1437504.jpg&#8221;] Courtesy of Catherine Hyland February\u00a0 17,\u00a0 2026 Fashion \/ Speakerbox Fashion \/ Speakerbox Watch a mini documentary about the inner workings of Salomon In celebration of NOWNESS\u2019 latest film, Shaping New Futures, we are spotlighting four of the creatives featured in the project In Partnership with SalomonFebruary\u00a0 17,\u00a0 2026 February\u00a0 17,\u00a0 2026 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1776386","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1776386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1776386"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1776386\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1776386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1776386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1776386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}