{"id":1774400,"date":"2026-02-13T18:00:00","date_gmt":"2026-02-13T15:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1774400"},"modified":"2026-02-13T18:00:00","modified_gmt":"2026-02-13T15:00:00","slug":"in-pictures-unfiltered-joy-from-the-heart-of-amapiano-club-culture","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1774400","title":{"rendered":"In pictures: Unfiltered joy from the heart of Amapiano club culture"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1080\/0-246-1080-720\/azure\/dazed-prod\/1430\/6\/1436924.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/art-photography\/article\/69609\/1\/bacardi-cebo-luthuli-amapiano-club-night-london\" data-article-id=\"69609\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"bacardi Move With The Greats campaign Cebo Luthuli\" class=\"img\" height=\"1350\" src=\"https:\/\/images-prod.dazeddigital.com\/1080\/azure\/dazed-prod\/1430\/6\/1436924.jpg\" width=\"1080\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Photography Cebo Luthuli<\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-02-13T18:00:00+00:00\" class=\"timestamp\" title=\"13 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"13\">13,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - art-photography\" href=\"https:\/\/www.dazeddigital.com\/art-photography\">Art &amp; Photography<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/q-and-a\">Q+A<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/art-photography\">Art &amp; Photography<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/q-and-a\">Q+A<\/a><\/div>\n<h1 class=\"title\"><span>In pictures: Unfiltered joy from the heart of Amapiano <span class=\"nowrap\">club culture<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>Shot by photographer Cebo Luthuli, the images are the second of three photostories\u00a0from the dancefloor\u00a0made in <span class=\"nowrap\">collaboration\u00a0with BACARD\u00cd<\/span><\/h2>\n<\/div>\n<p><span class=\"sponsored-by\"><br \/>\nIn Partnership with <span class=\"sponsor\">BACARD\u00cd<\/span><\/span><time datetime=\"2026-02-13T18:00:00+00:00\" class=\"timestamp\" title=\"13 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"13\">13,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-02-13T18:00:00+00:00\" class=\"timestamp\" title=\"13 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"13\">13,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/dazeddigital\">Dazed Digital<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-8-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Move With The Greats \u2013 <span class=\"nowrap\">Cebo Luthuli<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/art-photography\/gallery\/36652\/0\/move-with-the-greats-cebo-luthuli\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"bacardi Move With The Greats campaign Cebo Luthuli\" class=\"img\" height=\"720\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-246-1080-720\/azure\/dazed-prod\/1430\/6\/1436924.jpg\" width=\"1080\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/art-photography\/gallery\/36652\/1\/move-with-the-greats-cebo-luthuli\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"bacardi Move With The Greats campaign Cebo Luthuli\" class=\"img\" height=\"720\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-284-1080-720\/azure\/dazed-prod\/1430\/6\/1436925.jpg\" width=\"1080\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/art-photography\/gallery\/36652\/2\/move-with-the-greats-cebo-luthuli\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"bacardi Move With The Greats campaign Cebo Luthuli\" class=\"img\" height=\"720\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-419-1080-720\/azure\/dazed-prod\/1430\/6\/1436926.jpg\" width=\"1080\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/art-photography\/gallery\/36652\/3\/move-with-the-greats-cebo-luthuli\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"bacardi Move With The Greats campaign Cebo Luthuli\" class=\"img\" height=\"720\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-118-1080-720\/azure\/dazed-prod\/1430\/6\/1436927.jpg\" width=\"1080\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/art-photography\/gallery\/36652\/4\/move-with-the-greats-cebo-luthuli\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"bacardi Move With The Greats campaign Cebo Luthuli\" class=\"img\" height=\"720\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-149-1080-720\/azure\/dazed-prod\/1430\/6\/1436928.jpg\" width=\"1080\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/art-photography\/gallery\/36652\/5\/move-with-the-greats-cebo-luthuli\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"bacardi Move With The Greats campaign Cebo Luthuli\" class=\"img\" height=\"720\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-405-1080-720\/azure\/dazed-prod\/1430\/6\/1436929.jpg\" width=\"1080\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 8 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p>Last year, we put out an <a href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/69072\/1\/bacardi-photographer-call-out-dazed-club\">open call<\/a> with BACARD\u00cd to find photographers who could document intergenerational dance culture across UK dancefloors. From that process, three photographers were selected for their ability to translate the connection and sense of freedom found on dancefloors into powerful imagery. Expanding<span>\u00a0on BACARD\u00cd\u2019s <\/span><em><span>Move With The Greats<\/span><\/em><span> campaign, the project explores how younger generations draw inspiration from past eras where dance and music were central to everyday life. <\/span>Last week, we <a href=\"https:\/\/www.dazeddigital.com\/art-photography\/article\/69499\/1\/bacardi-alec-jafrato-northern-soul-london-photo-story\">spotlighted Alec Jafrato\u2019s images<\/a> showcasing the energy of Northern Soul club nights. Now it\u2019s the turn of photographer Cebo Luthuli.\u00a0<\/p>\n<p>For his commission, Luthuli headed to Greenwich to document an Amapiano night at 338 Studios. Working across Black electronic music, sound system culture, carnival and queer spaces, his images centre those often pushed to the margins, placing music and movement first. Often driven by a desire to document \u201csmiles, intimacy, and reckless joy\u201d, Luthuli particularly photographs in spaces where Black people feel safe and free to be fully themselves.\u00a0<\/p>\n<p>The night at 338 Studios embodied much of what Amapiano represents. With BACARD\u00cd &amp; Coca-Cola drinks in hand, the attendees in Luthuli\u2019s images reflect the unguarded joy associated with the genre. Originating in South Africa, Amapiano is a genre rooted in deep house, jazz and kwaito, defined by its log-driven rhythms and emphasis on movement. In London, it has become a space for cross-generational exchange, where seasoned dancers and newcomers share the floor without hierarchy. As Cebo notes, \u201cPeople weren\u2019t conscious of the camera. They were fully in their bodies, fully present.\u201d<\/p>\n<p>Below, Luthuli tells us more about his journey, creative process, and the night he documented at 338 Studios. \u00a0<\/p>\n<p><strong>What initially drew you to photography?\u00a0<\/strong><\/p>\n<p><strong>Cebo Luthuli: <\/strong><span>I came to photography after leaving video journalism. I needed a new creative outlet, something that felt playful. I was also sober at the time, about two and a half years in, and I needed a new vice. Not a destructive one, but something that carried excitement and curiosity.<\/span><\/p>\n<p><span>Early on, I photographed friends. There was no money attached, no feedback or reversioning, no pressure. Just joy. For the first time in years, visual art felt light. Photography became a way to meet people, to break the ice and make art without expectation. I\u2019ve been doing it consistently for the past two years, and it\u2019s given me a sense of freedom I didn\u2019t know I was missing.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"e89aa51f-2a53-485b-b166-b3ed011fbf4b\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1080\/azure\/dazed-prod\/1430\/6\/1436930.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"bacardi Move With The Greats campaign Cebo Luthuli\" class=\"img\" height=\"1350\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/6\/1436930.jpg\" width=\"1080\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Cebo Luthuli<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Can you tell us about the night you photographed for the \u2018Move With The Greats\u2019 commission?<\/strong><\/p>\n<p><strong>Cebo Luthuli: <\/strong><span>The night itself was incredibly smooth. Amapiano, what some call \u201cAfrican electronic music\u201d, is fluid, open, and expressive, and that freedom is translated directly into the images. <\/span><span>People weren\u2019t conscious of the camera. They were fully in their bodies, fully present. Young dancers and seasoned dancers shared the floor effortlessly. There was no hierarchy, just rhythm, movement, and trust in the moment. As the community is being built in real time, we do not always notice it while it\u2019s happening. However, I truly believe we\u2019ll look back at these images as the glory days, when the genre was still new, still exciting, still emerging without gatekeepers. Documenting this felt like preserving something fragile and powerful before it\u2019s reshaped or diluted.<\/span><\/p>\n<p><strong>Why was this particular event important for you to document?<\/strong><\/p>\n<p><strong>Cebo Luthuli: <\/strong><span>People genuinely didn\u2019t care what anyone thought. It was the 4th of January \u2013 cold, post-holidays, when most people retreat inward. But everyone there chose freedom. They chose to move, to feel, to be visible in their joy. That choice was palpable.<\/span><\/p>\n<blockquote>\n<p><span>&#8220;People weren\u2019t conscious of the camera. They were fully in their bodies, fully present,&#8221; \u2013 Cebo Luthuli<\/span><\/p>\n<\/blockquote>\n<p><strong>What stood out to you about the energy on the dancefloor?<\/strong><\/p>\n<p><strong>Cebo Luthuli: <\/strong><span>That it\u2019s not about impressing anyone. It\u2019s not about pulling someone or \u2018gyal\u2019. It\u2019s about you, your energy, your presence, how deeply you\u2019re listening to yourself and the music. Freedom starts there.<\/span><\/p>\n<p><strong>This campaign celebrates intergenerational dance spaces. What did you notice about how different generations moved, connected, or shared the space?\u00a0<\/strong><\/p>\n<p><strong>Cebo Luthuli: <\/strong><span>There was no separation; the dancefloor was one, the dancefloor was an icebreaker and a safe space for all. The dancefloor gave people space to be themselves.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"d435cbea-122b-4c04-815f-b3ed011fb9ed\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1080\/azure\/dazed-prod\/1430\/6\/1436925.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"bacardi Move With The Greats campaign Cebo Luthuli\" class=\"img\" height=\"1350\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/6\/1436925.jpg\" width=\"1080\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Cebo Luthuli<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>What do you think younger dancers can learn from older generations when it comes to moving freely?<\/strong><\/p>\n<p><strong>Cebo Luthuli: <\/strong><span>Younger people were almost always dancing with their groups. I think there&#8217;s something in dancing by yourself and bringing yourself to the dance floor. Older people took up space without asking or waiting for their friends. Older people have a fun cockiness; they are here because they need it. Sometimes, younger people are here for Instagram.<\/span><\/p>\n<p><strong>Is there one image from the night that best captures what \u2018moving freely\u2019 means to you, and why?<\/strong><\/p>\n<p><strong>Cebo Luthuli: <\/strong><span>There\u2019s an image of Tadi.WAV that really stays with me. He arrived early, danced on the floor with everyone first, then stepped into the booth. He didn\u2019t separate himself from the crowd or hang out in the green room, even though he was on the line-up; he shaped his set from what he felt the crowd needed from him next to them. That joy and grounding in community are visible in the image. You can feel that he belongs there, and that the music grew from that connection.<\/span><\/p>\n<p><strong>What do you hope people take away from your images about the Amapiano community in London as a space for connection, confidence and shared movement?<\/strong><\/p>\n<p><strong>Cebo Luthuli: <\/strong><span>I want people to feel welcome. If you need to dance, if you need release, if you\u2019re curious, just come. Experience something new. Experience a sound rooted in African Electric Music, freedom, and excitement. This space is open. It\u2019s generous.<\/span><\/p>\n<p><em>Head to the gallery above to check out Cebo\u2019s images.<\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! 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No.223) at Saint Laurent, Rive Droite\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-769-2008-1336\/azure\/dazed-prod\/1330\/7\/1337980.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">True romance: 12 lovestruck, lusty photo series for Valentine\u2019s Day<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/art-photography\/article\/69583\/1\/pulp-zine-2-launch-sexuality-ink-fetish-photograpahy-london-erotic-magazine\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Pulp Zine 2\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-209-1080-718\/azure\/dazed-prod\/1430\/6\/1436654.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Pulp Zine\u2019s latest issue explores sex in our hypervisible age<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/art-photography\/article\/69589\/1\/miranda-barnes-social-season-book-mack-important-flowers-sofia-coppola\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Miranda Barnes, Social Season, Important Flowers\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-0-1556-1035\/azure\/dazed-prod\/1430\/6\/1436675.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Miranda Barnes\u2019 elegant portraits of Detroit\u2019s Black debutante ball<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/art-photography\/article\/69499\/1\/bacardi-alec-jafrato-northern-soul-london-photo-story\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">BACARD\u00cd<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"04\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-137-1080-718\/azure\/dazed-prod\/1430\/5\/1435584.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">In pictures: The enduring energy of Northern Soul dancefloors<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/art-photography\/article\/69563\/1\/these-photos-intimately-reimagine-what-it-means-to-be-a-muse\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Elsa Hammar&#233;n, Andie, Darling\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-122-2399-1596\/azure\/dazed-prod\/1430\/6\/1436457.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">These photos intimately reimagine what it means to be a muse<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-8-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Move With The Greats \u2013 <span class=\"nowrap\">Cebo Luthuli<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/art-photography\/gallery\/36652\/0\/move-with-the-greats-cebo-luthuli\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"bacardi Move With The Greats campaign Cebo Luthuli\" class=\"img\" height=\"720\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-246-1080-720\/azure\/dazed-prod\/1430\/6\/1436924.jpg\" width=\"1080\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/art-photography\/gallery\/36652\/1\/move-with-the-greats-cebo-luthuli\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"bacardi Move With The Greats campaign Cebo Luthuli\" class=\"img\" height=\"720\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-284-1080-720\/azure\/dazed-prod\/1430\/6\/1436925.jpg\" width=\"1080\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/art-photography\/gallery\/36652\/2\/move-with-the-greats-cebo-luthuli\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"bacardi Move With The Greats campaign Cebo Luthuli\" class=\"img\" height=\"720\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-419-1080-720\/azure\/dazed-prod\/1430\/6\/1436926.jpg\" width=\"1080\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/art-photography\/gallery\/36652\/3\/move-with-the-greats-cebo-luthuli\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"bacardi Move With The Greats campaign Cebo Luthuli\" class=\"img\" height=\"720\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-118-1080-720\/azure\/dazed-prod\/1430\/6\/1436927.jpg\" width=\"1080\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/art-photography\/gallery\/36652\/4\/move-with-the-greats-cebo-luthuli\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"bacardi Move With The Greats campaign Cebo Luthuli\" class=\"img\" height=\"720\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-149-1080-720\/azure\/dazed-prod\/1430\/6\/1436928.jpg\" width=\"1080\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/art-photography\/gallery\/36652\/5\/move-with-the-greats-cebo-luthuli\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"bacardi Move With The Greats campaign Cebo Luthuli\" class=\"img\" height=\"720\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-405-1080-720\/azure\/dazed-prod\/1430\/6\/1436929.jpg\" width=\"1080\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 8 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p>Last year, we put out an <a href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/69072\/1\/bacardi-photographer-call-out-dazed-club\">open call<\/a> with BACARD\u00cd to find photographers who could document intergenerational dance culture across UK dancefloors. From that process, three photographers were selected for their ability to translate the connection and sense of freedom found on dancefloors into powerful imagery. Expanding<span>\u00a0on BACARD\u00cd\u2019s <\/span><em><span>Move With The Greats<\/span><\/em><span> campaign, the project explores how younger generations draw inspiration from past eras where dance and music were central to everyday life. <\/span>Last week, we <a href=\"https:\/\/www.dazeddigital.com\/art-photography\/article\/69499\/1\/bacardi-alec-jafrato-northern-soul-london-photo-story\">spotlighted Alec Jafrato\u2019s images<\/a> showcasing the energy of Northern Soul club nights. Now it\u2019s the turn of photographer Cebo Luthuli.\u00a0<\/p>\n<p>For his commission, Luthuli headed to Greenwich to document an Amapiano night at 338 Studios. Working across Black electronic music, sound system culture, carnival and queer spaces, his images centre those often pushed to the margins, placing music and movement first. Often driven by a desire to document \u201csmiles, intimacy, and reckless joy\u201d, Luthuli particularly photographs in spaces where Black people feel safe and free to be fully themselves.\u00a0<\/p>\n<p>The night at 338 Studios embodied much of what Amapiano represents. With BACARD\u00cd &amp; Coca-Cola drinks in hand, the attendees in Luthuli\u2019s images reflect the unguarded joy associated with the genre. Originating in South Africa, Amapiano is a genre rooted in deep house, jazz and kwaito, defined by its log-driven rhythms and emphasis on movement. In London, it has become a space for cross-generational exchange, where seasoned dancers and newcomers share the floor without hierarchy. As Cebo notes, \u201cPeople weren\u2019t conscious of the camera. They were fully in their bodies, fully present.\u201d<\/p>\n<p>Below, Luthuli tells us more about his journey, creative process, and the night he documented at 338 Studios. \u00a0<\/p>\n<p><strong>What initially drew you to photography?\u00a0<\/strong><\/p>\n<p><strong>Cebo Luthuli: <\/strong><span>I came to photography after leaving video journalism. I needed a new creative outlet, something that felt playful. I was also sober at the time, about two and a half years in, and I needed a new vice. Not a destructive one, but something that carried excitement and curiosity.<\/span><\/p>\n<p><span>Early on, I photographed friends. There was no money attached, no feedback or reversioning, no pressure. Just joy. For the first time in years, visual art felt light. Photography became a way to meet people, to break the ice and make art without expectation. I\u2019ve been doing it consistently for the past two years, and it\u2019s given me a sense of freedom I didn\u2019t know I was missing.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"e89aa51f-2a53-485b-b166-b3ed011fbf4b\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1080\/azure\/dazed-prod\/1430\/6\/1436930.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"bacardi Move With The Greats campaign Cebo Luthuli\" class=\"img\" height=\"1350\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/6\/1436930.jpg\" width=\"1080\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Cebo Luthuli<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Can you tell us about the night you photographed for the \u2018Move With The Greats\u2019 commission?<\/strong><\/p>\n<p><strong>Cebo Luthuli: <\/strong><span>The night itself was incredibly smooth. Amapiano, what some call \u201cAfrican electronic music\u201d, is fluid, open, and expressive, and that freedom is translated directly into the images. <\/span><span>People weren\u2019t conscious of the camera. They were fully in their bodies, fully present. Young dancers and seasoned dancers shared the floor effortlessly. There was no hierarchy, just rhythm, movement, and trust in the moment. As the community is being built in real time, we do not always notice it while it\u2019s happening. However, I truly believe we\u2019ll look back at these images as the glory days, when the genre was still new, still exciting, still emerging without gatekeepers. Documenting this felt like preserving something fragile and powerful before it\u2019s reshaped or diluted.<\/span><\/p>\n<p><strong>Why was this particular event important for you to document?<\/strong><\/p>\n<p><strong>Cebo Luthuli: <\/strong><span>People genuinely didn\u2019t care what anyone thought. It was the 4th of January \u2013 cold, post-holidays, when most people retreat inward. But everyone there chose freedom. They chose to move, to feel, to be visible in their joy. That choice was palpable.<\/span><\/p>\n<blockquote>\n<p><span>&#8220;People weren\u2019t conscious of the camera. They were fully in their bodies, fully present,&#8221; \u2013 Cebo Luthuli<\/span><\/p>\n<\/blockquote>\n<p><strong>What stood out to you about the energy on the dancefloor?<\/strong><\/p>\n<p><strong>Cebo Luthuli: <\/strong><span>That it\u2019s not about impressing anyone. It\u2019s not about pulling someone or \u2018gyal\u2019. It\u2019s about you, your energy, your presence, how deeply you\u2019re listening to yourself and the music. Freedom starts there.<\/span><\/p>\n<p><strong>This campaign celebrates intergenerational dance spaces. What did you notice about how different generations moved, connected, or shared the space?\u00a0<\/strong><\/p>\n<p><strong>Cebo Luthuli: <\/strong><span>There was no separation; the dancefloor was one, the dancefloor was an icebreaker and a safe space for all. The dancefloor gave people space to be themselves.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"d435cbea-122b-4c04-815f-b3ed011fb9ed\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1080\/azure\/dazed-prod\/1430\/6\/1436925.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"bacardi Move With The Greats campaign Cebo Luthuli\" class=\"img\" height=\"1350\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/6\/1436925.jpg\" width=\"1080\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Cebo Luthuli<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>What do you think younger dancers can learn from older generations when it comes to moving freely?<\/strong><\/p>\n<p><strong>Cebo Luthuli: <\/strong><span>Younger people were almost always dancing with their groups. I think there&#8217;s something in dancing by yourself and bringing yourself to the dance floor. Older people took up space without asking or waiting for their friends. Older people have a fun cockiness; they are here because they need it. Sometimes, younger people are here for Instagram.<\/span><\/p>\n<p><strong>Is there one image from the night that best captures what \u2018moving freely\u2019 means to you, and why?<\/strong><\/p>\n<p><strong>Cebo Luthuli: <\/strong><span>There\u2019s an image of Tadi.WAV that really stays with me. He arrived early, danced on the floor with everyone first, then stepped into the booth. He didn\u2019t separate himself from the crowd or hang out in the green room, even though he was on the line-up; he shaped his set from what he felt the crowd needed from him next to them. That joy and grounding in community are visible in the image. You can feel that he belongs there, and that the music grew from that connection.<\/span><\/p>\n<p><strong>What do you hope people take away from your images about the Amapiano community in London as a space for connection, confidence and shared movement?<\/strong><\/p>\n<p><strong>Cebo Luthuli: <\/strong><span>I want people to feel welcome. If you need to dance, if you need release, if you\u2019re curious, just come. Experience something new. Experience a sound rooted in African Electric Music, freedom, and excitement. This space is open. It\u2019s generous.<\/span><\/p>\n<p><em>Head to the gallery above to check out Cebo\u2019s images.<\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/art-photography\/article\/69609\/1\/bacardi-cebo-luthuli-amapiano-club-night-london&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1080\/0-246-1080-720\/azure\/dazed-prod\/1430\/6\/1436924.jpg&#8221;] Photography Cebo Luthuli February\u00a0 13,\u00a0 2026 Art &amp; Photography \/ Q+A Art &amp; Photography \/ Q+A In pictures: Unfiltered joy from the heart of Amapiano club culture Shot by photographer Cebo Luthuli, the images are the second of three photostories\u00a0from the dancefloor\u00a0made in collaboration\u00a0with BACARD\u00cd In Partnership with BACARD\u00cdFebruary\u00a0 13,\u00a0 2026 February\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1774400","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1774400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1774400"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1774400\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1774400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1774400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1774400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}