{"id":1768632,"date":"2026-02-04T13:00:00","date_gmt":"2026-02-04T10:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1768632"},"modified":"2026-02-04T13:00:00","modified_gmt":"2026-02-04T10:00:00","slug":"your-period-deserves-the-little-treat-treatment","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1768632","title":{"rendered":"Your Period Deserves the &#8220;Little Treat&#8221; Treatment"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.byrdie.com\/thmb\/Uzplwcjvvo2WNGI4i2DdfOYarAo=\/1500&#215;0\/filters:no_upscale():max_bytes(150000):strip_icc()\/corasocial2-e95641a289ff4a6396453feb61d551b2.jpg&#8221;]<\/p>\n<p><main id=\"main_1-0\" class=\"comp main layout-body--continuous-scroll mntl-block\" data-tracking-container=\"true\"><\/p>\n<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<p id=\"mm-trx-disclosure_1-0\" class=\"comp mm-trx-disclosure\"> If you click on links we provide, we may receive compensation.\n<\/p>\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">Your Period Deserves the &#8220;Little Treat&#8221; Treatment<\/h1>\n<p id=\"article-subheading_1-0\" class=\"comp article-subheading mntl-text-block\">Changing my mindset changed my cycle.<\/p>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she's contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\" data-inline-tooltip=\"true\"> Sophie Vilensky<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"Sophie Vilensky\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/p9mQ1ekAgcBQ0TwAQHctKvAZIYw=\/200x200\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/ByrdieWriter-6fd5ae4128994bc8b4b1cdad26d30c54.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/p9mQ1ekAgcBQ0TwAQHctKvAZIYw=\/200x200\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/ByrdieWriter-6fd5ae4128994bc8b4b1cdad26d30c54.png\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"Sophie Vilensky\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nSophie Vilensky\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on February 04, 2026 08:00AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/EMIQoq5nVK3CAWcegmFDnqIHHng=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/coralede2-863d2323afb44f70ab180724922acfcb.jpg\" width=\"2000\" height=\"1500\" alt=\"A cookie bag covered in bag charms including tampons.\" class=\" primary-image__image mntl-primary-image--blurry\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/EMIQoq5nVK3CAWcegmFDnqIHHng=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/coralede2-863d2323afb44f70ab180724922acfcb.jpg\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"A cookie bag covered in bag charms including tampons.\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@our.cora\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<p id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Despite my mother being a naturopathic doctor and her friends being the kind of people who threw parties when their daughters got their first periods (we wore black and white, the newly minted woman of the hour wore red), I had some deeply ingrained menstruation-forward issues growing up.\n<\/p>\n<p id=\"mntl-sc-block_3-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> When I got my period, I kept it secret for literal months until\u2014and this is insane, by the way\u2014a detrimental intermission bleed-through happened at <em>Shrek the Musical <\/em>on Broadway and I needed to ask my mom for help. Surprise to no one: that made me feel worse, and I went back to a hole of self-hatred once a month until&#8230; I had adult money to spend, actually.<\/p>\n<p id=\"mntl-sc-block_5-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Terribly capitalist take incoming, but the biggest game changer was realizing there were cute\/fancy\/kinda chic period products out there that I could utilize to make my experience so much better. I know, I know\u2014you can\u2019t shop a problem away. But I kind of did? Because now I really do feel so much more aligned with my body. And all it took, to start, was buying some comfy cotton underwear and just-for-period-time sweats that I was excited to wear.\n<\/p>\n<h2 id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Little Treat Treatment <\/span><\/h2>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> There are varying studies about why period cravings are real\/not real. That&#8217;s not really what this is about. It&#8217;s also not about the dopamine and serotonin that comes along with getting\/giving a present. (In 2022, researchers did a study on how chocolate and music affected period pain and anxiety. Both helped, and I have to think serotonin is why.)\n<\/p>\n<p id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The main reason my cashmere sweatpants and still-soft-&#8217;cause-it&#8217;s-only-worn-once-a-month oversized sweatshirt have impacted my relationship to my period is because they forced some self-examination and reflection. When you&#8217;re the giver <em>and <\/em>the receiver of a treat, you have to be pretty aware of what you want, like, need, and have the capacity to provide. With this outlook, I&#8217;m always of the mindset that soon enough I&#8217;ll be bleeding and crabby, so I might as well do what I can now to make that time better. There&#8217;s no hiding it, so the embarrassment\/self-disgust might as well fall away.\n<\/p>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> There&#8217;s a review on my favorite period care brand&#8217;s website: \u201cI feel physically, mentally, and emotionally supported using Cora.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;At Cora, we think about support holistically. Periods are so much more than a physical experience. They\u2019re a full-body, emotional, and hormonal cycle that people move through every month. That takes a toll, and it deserves care on every level,&#8221; Dana Cohen, the brand&#8217;s chief marketing officer, explained when I asked what this means to them. &#8220;When someone says they feel physically, mentally, and emotionally supported, it tells us the experience feels thoughtful, intentional, and genuinely caring from start to finish.&#8221;<\/p>\n<figure id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1440\" alt=\"Models showing off their Cora bag charms.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/www.byrdie.com\/thmb\/EEgoFvd6l3WNS0SJe3dJT4XYsNw=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/SnapInsta.to_552936150_18530311054019702_7628869035071042647_n-7ba1f819316543a7b2b1c752087401f1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/EEgoFvd6l3WNS0SJe3dJT4XYsNw=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/SnapInsta.to_552936150_18530311054019702_7628869035071042647_n-7ba1f819316543a7b2b1c752087401f1.jpg\" width=\"1080\" height=\"1440\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Models showing off their Cora bag charms.\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@cora\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<h2 id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Hormones are Hot Now <\/span><\/h2>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> I&#8217;m not the only one thinking about this. Somewhere along my growing up, periods became less horrifying to talk about.\n<\/p>\n<p id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Cute brands popped up. Once again,<em> big <\/em>shoutout Cora, with their soft color scheme and <em>tampon bag charms. <\/em>There&#8217;s August and LOLA.Typology sells a set of serums that coordinate with the different phases of your cycle, which is also the entire philosophy of the brand Muhza. And, while it&#8217;s not <em>my<\/em> personal care calling, there are so many period underwear brands that go off on branding.\n<\/p>\n<p id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Design has the power to shape experience. When period products are made with care, quality, and beauty in mind, they naturally shift how they fit into your everyday life. Thoughtful design helps move period care out of the category of something you hide and into something that feels aligned with self-care and personal rituals,&#8221; Cohen explains. &#8220;Personally, we\u2019ve found that when the products we\u2019re using feel intentional and elevated, the experience feels more integrated into my routine instead of something separate or stigmatized. It\u2019s a small shift, but it makes a meaningful difference.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_24-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1920\" alt=\"a box of pads next to a vase of flowers\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/www.byrdie.com\/thmb\/vioQ1BoPpHtkhVnuQnxIfM5TJs4=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/itsaugust_1763756806_3770987871877556869_28019418687-b70d7a5dcd5a4c51b686f47877950263.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/vioQ1BoPpHtkhVnuQnxIfM5TJs4=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/itsaugust_1763756806_3770987871877556869_28019418687-b70d7a5dcd5a4c51b686f47877950263.jpg\" width=\"1440\" height=\"1920\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"a box of pads next to a vase of flowers\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@itsaugust\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Apart from period care, perimenopause and menopause are also hot topics in the beauty and wellness worlds. The same rebrands and helpful product launches are happening in those realms. Yes, I know there&#8217;s a monetization point here; someone realized they could make good money off of cute wares. Obviously period care should be free, accessible, and not something we even need to discuss from a &#8220;so embarrassing&#8221; standpoint. But that&#8217;s not the world we&#8217;re living in!! (Yet.)\n<\/p>\n<p id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> For now I&#8217;ll appreciate the expanded offerings and cute branding, because its side effects have made me feel more in touch with myself.\n<\/p>\n<p id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Our vision board pulls from fashion, interiors, skincare, and modern wellness rather than the traditional period care aisle. We think softness, warmth, color, and joy belong in this category,&#8221; adds Cohen. &#8220;Period care should feel personal, elevated, and completely at home in your space and your routine.&#8221;<\/p>\n<figure id=\"mntl-sc-block_31-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"1346\" alt=\"An array of beauty products including Cora heat patches.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/www.byrdie.com\/thmb\/U81D0bfIZzmzDRsEAM1gPiBvRW8=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/cora2-4db2e3472efe4ca795fea39232f9f0bb.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/U81D0bfIZzmzDRsEAM1gPiBvRW8=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/cora2-4db2e3472efe4ca795fea39232f9f0bb.jpg\" width=\"961\" height=\"1346\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"An array of beauty products including Cora heat patches.\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@our.cora\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<h2 id=\"mntl-sc-block_32-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Some Treat Ideas <\/span><\/h2>\n<p id=\"mntl-sc-block_33-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Some of the best advice I&#8217;ve ever gotten: &#8220;A treat should be naughty, not expensive.&#8221; The most important thing when giving your period the little treat treatment is to figure out exactly what you&#8217;ll probably be thinking\/feeling\/needing when you&#8217;re menstruating and preemptively treating accordingly. The &#8220;naughty&#8221; feeling might come from putting yourself first, which is actually a very decent way to behave. Or it could come from the fact you plan on eating ice cream for breakfast or using the nice eye masks you thought you&#8217;d save for a special occasion. Don&#8217;t worry, doll: This will be a special occasion!\n<\/p>\n<p id=\"mntl-sc-block_35-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Some of my favorite period treats are unbleached cotton tampons (good for you and good for making you feel a little luxe), an Oura ring that can let you know exactly what\u2019s ahead, heat patches, quality Dim Vitex supplements, and raspberry leaf tea. There&#8217;s always fancy chocolate (or cheap chocolate, a handful of Kisses really hits sometimes.) Your treat can be getting in for a doctors appointment or cancelling plans ahead of time so you don&#8217;t have to stress day-of. Just make it something you can be thankful for when you&#8217;re in the thick of it.\n<\/p>\n<figure id=\"mntl-sc-block_37-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"962\" height=\"1347\" alt=\"A selection of treats and tampons.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_4-0\" src=\"https:\/\/www.byrdie.com\/thmb\/0Y0mB0U3-j1pp4u5MW8nmzz1Fbc=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/treats-6cba34ea6ae9478b9c2a4c209e230e84.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/0Y0mB0U3-j1pp4u5MW8nmzz1Fbc=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/treats-6cba34ea6ae9478b9c2a4c209e230e84.jpg\" width=\"962\" height=\"1347\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A selection of treats and tampons.\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_4-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@our.cora\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_38-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> And if what you picked out beforehand isn&#8217;t what you want when the time comes? No sweat. Ever. Your treat can be a long walk, prioritizing rest, a drink with a friend.\n<\/p>\n<p id=\"mntl-sc-block_40-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Ultimately, the most important ritual is tuning in and honoring what your body is asking for. Those small, intentional choices, whether they\u2019re physical comforts or moments of pause, can make your entire cycle feel more grounded and supported,&#8221; notes Cohen.<\/p>\n<p id=\"mntl-sc-block_42-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> You have to think of your period as part of who you are, and when you\u2019re treating yourself you need to treat your\u00a0<em>whole<\/em>\u00a0self. What does she want and need? If you don&#8217;t know yet, it&#8217;ll be a treat in and of itself to figure that out.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Health &amp; Wellness<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<div id=\"recirc_1-0\" class=\"comp recirc mntl-block\" data-tracking-container=\"true\">\n<h2 id=\"recirc__heading_1-0\" class=\"comp recirc__heading mntl-text-block\">Related Stories<\/h2>\n<ul 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class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Someone applies a tube of Vacation's Wild Cherry Pepsi lip balm.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/g-TjuZTHUSwDrTFy80F_XiVOWrs=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/pepsilede-819b80726116497ba42b8bea5fe40a62.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/g-TjuZTHUSwDrTFy80F_XiVOWrs=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/pepsilede-819b80726116497ba42b8bea5fe40a62.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Someone applies a tube of Vacation's Wild Cherry Pepsi lip balm.\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Vacation&#8217;s New Lip Balm Is like Cracking Into a Cold Cherry 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universal-image__image\" alt=\"Two people with a varying skin types testing concealers for every skin type and concern\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">The 15 Best Concealers for Every Skin Type and Concern, Tested by Our Editors<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_15-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A person smiling showing a makeup product in one photo and their face without it in another\" class=\"lazyload card__img universal-image__image\" 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card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Person with braided hair wearing large hoop earrings in a side profile\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/tHJoRRx7tHqqnXNwWS0jnIT6Jr4=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/eyebrows-2-edb1b01fc9d6405194735c61508823af.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/tHJoRRx7tHqqnXNwWS0jnIT6Jr4=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/eyebrows-2-edb1b01fc9d6405194735c61508823af.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Person with braided hair wearing large hoop earrings in a side profile\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Eyebrow Tinting May Be All You Need for Fuller Brows<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<p><\/main><\/p>\n<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<p id=\"mm-trx-disclosure_1-0\" class=\"comp mm-trx-disclosure\"> If you click on links we provide, we may receive compensation.\n<\/p>\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">Your Period Deserves the &#8220;Little Treat&#8221; Treatment<\/h1>\n<p id=\"article-subheading_1-0\" class=\"comp article-subheading mntl-text-block\">Changing my mindset changed my cycle.<\/p>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she's contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\" data-inline-tooltip=\"true\"> Sophie Vilensky<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"Sophie Vilensky\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/p9mQ1ekAgcBQ0TwAQHctKvAZIYw=\/200x200\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/ByrdieWriter-6fd5ae4128994bc8b4b1cdad26d30c54.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/p9mQ1ekAgcBQ0TwAQHctKvAZIYw=\/200x200\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/ByrdieWriter-6fd5ae4128994bc8b4b1cdad26d30c54.png\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"Sophie Vilensky\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nSophie Vilensky\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on February 04, 2026 08:00AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/EMIQoq5nVK3CAWcegmFDnqIHHng=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/coralede2-863d2323afb44f70ab180724922acfcb.jpg\" width=\"2000\" height=\"1500\" alt=\"A cookie bag covered in bag charms including tampons.\" class=\" primary-image__image mntl-primary-image--blurry\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/EMIQoq5nVK3CAWcegmFDnqIHHng=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/coralede2-863d2323afb44f70ab180724922acfcb.jpg\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"A cookie bag covered in bag charms including tampons.\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@our.cora\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<p id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Despite my mother being a naturopathic doctor and her friends being the kind of people who threw parties when their daughters got their first periods (we wore black and white, the newly minted woman of the hour wore red), I had some deeply ingrained menstruation-forward issues growing up.\n<\/p>\n<p id=\"mntl-sc-block_3-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> When I got my period, I kept it secret for literal months until\u2014and this is insane, by the way\u2014a detrimental intermission bleed-through happened at <em>Shrek the Musical <\/em>on Broadway and I needed to ask my mom for help. Surprise to no one: that made me feel worse, and I went back to a hole of self-hatred once a month until&#8230; I had adult money to spend, actually.<\/p>\n<p id=\"mntl-sc-block_5-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Terribly capitalist take incoming, but the biggest game changer was realizing there were cute\/fancy\/kinda chic period products out there that I could utilize to make my experience so much better. I know, I know\u2014you can\u2019t shop a problem away. But I kind of did? Because now I really do feel so much more aligned with my body. And all it took, to start, was buying some comfy cotton underwear and just-for-period-time sweats that I was excited to wear.\n<\/p>\n<h2 id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Little Treat Treatment <\/span><\/h2>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> There are varying studies about why period cravings are real\/not real. That&#8217;s not really what this is about. It&#8217;s also not about the dopamine and serotonin that comes along with getting\/giving a present. (In 2022, researchers did a study on how chocolate and music affected period pain and anxiety. Both helped, and I have to think serotonin is why.)\n<\/p>\n<p id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The main reason my cashmere sweatpants and still-soft-&#8217;cause-it&#8217;s-only-worn-once-a-month oversized sweatshirt have impacted my relationship to my period is because they forced some self-examination and reflection. When you&#8217;re the giver <em>and <\/em>the receiver of a treat, you have to be pretty aware of what you want, like, need, and have the capacity to provide. With this outlook, I&#8217;m always of the mindset that soon enough I&#8217;ll be bleeding and crabby, so I might as well do what I can now to make that time better. There&#8217;s no hiding it, so the embarrassment\/self-disgust might as well fall away.\n<\/p>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> There&#8217;s a review on my favorite period care brand&#8217;s website: \u201cI feel physically, mentally, and emotionally supported using Cora.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;At Cora, we think about support holistically. Periods are so much more than a physical experience. They\u2019re a full-body, emotional, and hormonal cycle that people move through every month. That takes a toll, and it deserves care on every level,&#8221; Dana Cohen, the brand&#8217;s chief marketing officer, explained when I asked what this means to them. &#8220;When someone says they feel physically, mentally, and emotionally supported, it tells us the experience feels thoughtful, intentional, and genuinely caring from start to finish.&#8221;<\/p>\n<figure id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1440\" alt=\"Models showing off their Cora bag charms.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/www.byrdie.com\/thmb\/EEgoFvd6l3WNS0SJe3dJT4XYsNw=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/SnapInsta.to_552936150_18530311054019702_7628869035071042647_n-7ba1f819316543a7b2b1c752087401f1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/EEgoFvd6l3WNS0SJe3dJT4XYsNw=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/SnapInsta.to_552936150_18530311054019702_7628869035071042647_n-7ba1f819316543a7b2b1c752087401f1.jpg\" width=\"1080\" height=\"1440\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Models showing off their Cora bag charms.\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@cora\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<h2 id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Hormones are Hot Now <\/span><\/h2>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> I&#8217;m not the only one thinking about this. Somewhere along my growing up, periods became less horrifying to talk about.\n<\/p>\n<p id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Cute brands popped up. Once again,<em> big <\/em>shoutout Cora, with their soft color scheme and <em>tampon bag charms. <\/em>There&#8217;s August and LOLA.Typology sells a set of serums that coordinate with the different phases of your cycle, which is also the entire philosophy of the brand Muhza. And, while it&#8217;s not <em>my<\/em> personal care calling, there are so many period underwear brands that go off on branding.\n<\/p>\n<p id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Design has the power to shape experience. When period products are made with care, quality, and beauty in mind, they naturally shift how they fit into your everyday life. Thoughtful design helps move period care out of the category of something you hide and into something that feels aligned with self-care and personal rituals,&#8221; Cohen explains. &#8220;Personally, we\u2019ve found that when the products we\u2019re using feel intentional and elevated, the experience feels more integrated into my routine instead of something separate or stigmatized. It\u2019s a small shift, but it makes a meaningful difference.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_24-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1920\" alt=\"a box of pads next to a vase of flowers\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/www.byrdie.com\/thmb\/vioQ1BoPpHtkhVnuQnxIfM5TJs4=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/itsaugust_1763756806_3770987871877556869_28019418687-b70d7a5dcd5a4c51b686f47877950263.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/vioQ1BoPpHtkhVnuQnxIfM5TJs4=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/itsaugust_1763756806_3770987871877556869_28019418687-b70d7a5dcd5a4c51b686f47877950263.jpg\" width=\"1440\" height=\"1920\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"a box of pads next to a vase of flowers\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@itsaugust\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Apart from period care, perimenopause and menopause are also hot topics in the beauty and wellness worlds. The same rebrands and helpful product launches are happening in those realms. Yes, I know there&#8217;s a monetization point here; someone realized they could make good money off of cute wares. Obviously period care should be free, accessible, and not something we even need to discuss from a &#8220;so embarrassing&#8221; standpoint. But that&#8217;s not the world we&#8217;re living in!! (Yet.)\n<\/p>\n<p id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> For now I&#8217;ll appreciate the expanded offerings and cute branding, because its side effects have made me feel more in touch with myself.\n<\/p>\n<p id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Our vision board pulls from fashion, interiors, skincare, and modern wellness rather than the traditional period care aisle. We think softness, warmth, color, and joy belong in this category,&#8221; adds Cohen. &#8220;Period care should feel personal, elevated, and completely at home in your space and your routine.&#8221;<\/p>\n<figure id=\"mntl-sc-block_31-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"1346\" alt=\"An array of beauty products including Cora heat patches.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/www.byrdie.com\/thmb\/U81D0bfIZzmzDRsEAM1gPiBvRW8=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/cora2-4db2e3472efe4ca795fea39232f9f0bb.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/U81D0bfIZzmzDRsEAM1gPiBvRW8=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/cora2-4db2e3472efe4ca795fea39232f9f0bb.jpg\" width=\"961\" height=\"1346\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"An array of beauty products including Cora heat patches.\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@our.cora\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<h2 id=\"mntl-sc-block_32-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Some Treat Ideas <\/span><\/h2>\n<p id=\"mntl-sc-block_33-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Some of the best advice I&#8217;ve ever gotten: &#8220;A treat should be naughty, not expensive.&#8221; The most important thing when giving your period the little treat treatment is to figure out exactly what you&#8217;ll probably be thinking\/feeling\/needing when you&#8217;re menstruating and preemptively treating accordingly. The &#8220;naughty&#8221; feeling might come from putting yourself first, which is actually a very decent way to behave. Or it could come from the fact you plan on eating ice cream for breakfast or using the nice eye masks you thought you&#8217;d save for a special occasion. Don&#8217;t worry, doll: This will be a special occasion!\n<\/p>\n<p id=\"mntl-sc-block_35-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Some of my favorite period treats are unbleached cotton tampons (good for you and good for making you feel a little luxe), an Oura ring that can let you know exactly what\u2019s ahead, heat patches, quality Dim Vitex supplements, and raspberry leaf tea. There&#8217;s always fancy chocolate (or cheap chocolate, a handful of Kisses really hits sometimes.) Your treat can be getting in for a doctors appointment or cancelling plans ahead of time so you don&#8217;t have to stress day-of. Just make it something you can be thankful for when you&#8217;re in the thick of it.\n<\/p>\n<figure id=\"mntl-sc-block_37-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"962\" height=\"1347\" alt=\"A selection of treats and tampons.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_4-0\" src=\"https:\/\/www.byrdie.com\/thmb\/0Y0mB0U3-j1pp4u5MW8nmzz1Fbc=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/treats-6cba34ea6ae9478b9c2a4c209e230e84.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/0Y0mB0U3-j1pp4u5MW8nmzz1Fbc=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/treats-6cba34ea6ae9478b9c2a4c209e230e84.jpg\" width=\"962\" height=\"1347\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A selection of treats and tampons.\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_4-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@our.cora\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_38-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> And if what you picked out beforehand isn&#8217;t what you want when the time comes? No sweat. Ever. Your treat can be a long walk, prioritizing rest, a drink with a friend.\n<\/p>\n<p id=\"mntl-sc-block_40-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Ultimately, the most important ritual is tuning in and honoring what your body is asking for. Those small, intentional choices, whether they\u2019re physical comforts or moments of pause, can make your entire cycle feel more grounded and supported,&#8221; notes Cohen.<\/p>\n<p id=\"mntl-sc-block_42-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> You have to think of your period as part of who you are, and when you\u2019re treating yourself you need to treat your\u00a0<em>whole<\/em>\u00a0self. What does she want and need? If you don&#8217;t know yet, it&#8217;ll be a treat in and of itself to figure that out.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Health &amp; Wellness<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/EMIQoq5nVK3CAWcegmFDnqIHHng=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/coralede2-863d2323afb44f70ab180724922acfcb.jpg\" width=\"2000\" height=\"1500\" alt=\"A cookie bag covered in bag charms including tampons.\" class=\" primary-image__image mntl-primary-image--blurry\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/EMIQoq5nVK3CAWcegmFDnqIHHng=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/coralede2-863d2323afb44f70ab180724922acfcb.jpg\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"A cookie bag covered in bag charms including tampons.\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@our.cora\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<p id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Despite my mother being a naturopathic doctor and her friends being the kind of people who threw parties when their daughters got their first periods (we wore black and white, the newly minted woman of the hour wore red), I had some deeply ingrained menstruation-forward issues growing up.\n<\/p>\n<p id=\"mntl-sc-block_3-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> When I got my period, I kept it secret for literal months until\u2014and this is insane, by the way\u2014a detrimental intermission bleed-through happened at <em>Shrek the Musical <\/em>on Broadway and I needed to ask my mom for help. Surprise to no one: that made me feel worse, and I went back to a hole of self-hatred once a month until&#8230; I had adult money to spend, actually.<\/p>\n<p id=\"mntl-sc-block_5-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Terribly capitalist take incoming, but the biggest game changer was realizing there were cute\/fancy\/kinda chic period products out there that I could utilize to make my experience so much better. I know, I know\u2014you can\u2019t shop a problem away. But I kind of did? Because now I really do feel so much more aligned with my body. And all it took, to start, was buying some comfy cotton underwear and just-for-period-time sweats that I was excited to wear.\n<\/p>\n<h2 id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Little Treat Treatment <\/span><\/h2>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> There are varying studies about why period cravings are real\/not real. That&#8217;s not really what this is about. It&#8217;s also not about the dopamine and serotonin that comes along with getting\/giving a present. (In 2022, researchers did a study on how chocolate and music affected period pain and anxiety. Both helped, and I have to think serotonin is why.)\n<\/p>\n<p id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The main reason my cashmere sweatpants and still-soft-&#8217;cause-it&#8217;s-only-worn-once-a-month oversized sweatshirt have impacted my relationship to my period is because they forced some self-examination and reflection. When you&#8217;re the giver <em>and <\/em>the receiver of a treat, you have to be pretty aware of what you want, like, need, and have the capacity to provide. With this outlook, I&#8217;m always of the mindset that soon enough I&#8217;ll be bleeding and crabby, so I might as well do what I can now to make that time better. There&#8217;s no hiding it, so the embarrassment\/self-disgust might as well fall away.\n<\/p>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> There&#8217;s a review on my favorite period care brand&#8217;s website: \u201cI feel physically, mentally, and emotionally supported using Cora.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;At Cora, we think about support holistically. Periods are so much more than a physical experience. They\u2019re a full-body, emotional, and hormonal cycle that people move through every month. That takes a toll, and it deserves care on every level,&#8221; Dana Cohen, the brand&#8217;s chief marketing officer, explained when I asked what this means to them. &#8220;When someone says they feel physically, mentally, and emotionally supported, it tells us the experience feels thoughtful, intentional, and genuinely caring from start to finish.&#8221;<\/p>\n<figure id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1440\" alt=\"Models showing off their Cora bag charms.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/www.byrdie.com\/thmb\/EEgoFvd6l3WNS0SJe3dJT4XYsNw=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/SnapInsta.to_552936150_18530311054019702_7628869035071042647_n-7ba1f819316543a7b2b1c752087401f1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/EEgoFvd6l3WNS0SJe3dJT4XYsNw=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/SnapInsta.to_552936150_18530311054019702_7628869035071042647_n-7ba1f819316543a7b2b1c752087401f1.jpg\" width=\"1080\" height=\"1440\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Models showing off their Cora bag charms.\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@cora\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<h2 id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Hormones are Hot Now <\/span><\/h2>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> I&#8217;m not the only one thinking about this. Somewhere along my growing up, periods became less horrifying to talk about.\n<\/p>\n<p id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Cute brands popped up. Once again,<em> big <\/em>shoutout Cora, with their soft color scheme and <em>tampon bag charms. <\/em>There&#8217;s August and LOLA.Typology sells a set of serums that coordinate with the different phases of your cycle, which is also the entire philosophy of the brand Muhza. And, while it&#8217;s not <em>my<\/em> personal care calling, there are so many period underwear brands that go off on branding.\n<\/p>\n<p id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Design has the power to shape experience. When period products are made with care, quality, and beauty in mind, they naturally shift how they fit into your everyday life. Thoughtful design helps move period care out of the category of something you hide and into something that feels aligned with self-care and personal rituals,&#8221; Cohen explains. &#8220;Personally, we\u2019ve found that when the products we\u2019re using feel intentional and elevated, the experience feels more integrated into my routine instead of something separate or stigmatized. It\u2019s a small shift, but it makes a meaningful difference.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_24-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1920\" alt=\"a box of pads next to a vase of flowers\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/www.byrdie.com\/thmb\/vioQ1BoPpHtkhVnuQnxIfM5TJs4=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/itsaugust_1763756806_3770987871877556869_28019418687-b70d7a5dcd5a4c51b686f47877950263.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/vioQ1BoPpHtkhVnuQnxIfM5TJs4=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/itsaugust_1763756806_3770987871877556869_28019418687-b70d7a5dcd5a4c51b686f47877950263.jpg\" width=\"1440\" height=\"1920\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"a box of pads next to a vase of flowers\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@itsaugust\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Apart from period care, perimenopause and menopause are also hot topics in the beauty and wellness worlds. The same rebrands and helpful product launches are happening in those realms. Yes, I know there&#8217;s a monetization point here; someone realized they could make good money off of cute wares. Obviously period care should be free, accessible, and not something we even need to discuss from a &#8220;so embarrassing&#8221; standpoint. But that&#8217;s not the world we&#8217;re living in!! (Yet.)\n<\/p>\n<p id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> For now I&#8217;ll appreciate the expanded offerings and cute branding, because its side effects have made me feel more in touch with myself.\n<\/p>\n<p id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Our vision board pulls from fashion, interiors, skincare, and modern wellness rather than the traditional period care aisle. We think softness, warmth, color, and joy belong in this category,&#8221; adds Cohen. &#8220;Period care should feel personal, elevated, and completely at home in your space and your routine.&#8221;<\/p>\n<figure id=\"mntl-sc-block_31-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"1346\" alt=\"An array of beauty products including Cora heat patches.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/www.byrdie.com\/thmb\/U81D0bfIZzmzDRsEAM1gPiBvRW8=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/cora2-4db2e3472efe4ca795fea39232f9f0bb.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/U81D0bfIZzmzDRsEAM1gPiBvRW8=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/cora2-4db2e3472efe4ca795fea39232f9f0bb.jpg\" width=\"961\" height=\"1346\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"An array of beauty products including Cora heat patches.\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@our.cora\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<h2 id=\"mntl-sc-block_32-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Some Treat Ideas <\/span><\/h2>\n<p id=\"mntl-sc-block_33-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Some of the best advice I&#8217;ve ever gotten: &#8220;A treat should be naughty, not expensive.&#8221; The most important thing when giving your period the little treat treatment is to figure out exactly what you&#8217;ll probably be thinking\/feeling\/needing when you&#8217;re menstruating and preemptively treating accordingly. The &#8220;naughty&#8221; feeling might come from putting yourself first, which is actually a very decent way to behave. Or it could come from the fact you plan on eating ice cream for breakfast or using the nice eye masks you thought you&#8217;d save for a special occasion. Don&#8217;t worry, doll: This will be a special occasion!\n<\/p>\n<p id=\"mntl-sc-block_35-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Some of my favorite period treats are unbleached cotton tampons (good for you and good for making you feel a little luxe), an Oura ring that can let you know exactly what\u2019s ahead, heat patches, quality Dim Vitex supplements, and raspberry leaf tea. There&#8217;s always fancy chocolate (or cheap chocolate, a handful of Kisses really hits sometimes.) Your treat can be getting in for a doctors appointment or cancelling plans ahead of time so you don&#8217;t have to stress day-of. Just make it something you can be thankful for when you&#8217;re in the thick of it.\n<\/p>\n<figure id=\"mntl-sc-block_37-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"962\" height=\"1347\" alt=\"A selection of treats and tampons.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_4-0\" src=\"https:\/\/www.byrdie.com\/thmb\/0Y0mB0U3-j1pp4u5MW8nmzz1Fbc=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/treats-6cba34ea6ae9478b9c2a4c209e230e84.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/0Y0mB0U3-j1pp4u5MW8nmzz1Fbc=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/treats-6cba34ea6ae9478b9c2a4c209e230e84.jpg\" width=\"962\" height=\"1347\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A selection of treats and tampons.\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_4-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@our.cora\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_38-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> And if what you picked out beforehand isn&#8217;t what you want when the time comes? No sweat. Ever. Your treat can be a long walk, prioritizing rest, a drink with a friend.\n<\/p>\n<p id=\"mntl-sc-block_40-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Ultimately, the most important ritual is tuning in and honoring what your body is asking for. Those small, intentional choices, whether they\u2019re physical comforts or moments of pause, can make your entire cycle feel more grounded and supported,&#8221; notes Cohen.<\/p>\n<p id=\"mntl-sc-block_42-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> You have to think of your period as part of who you are, and when you\u2019re treating yourself you need to treat your\u00a0<em>whole<\/em>\u00a0self. What does she want and need? If you don&#8217;t know yet, it&#8217;ll be a treat in and of itself to figure that out.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<p id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Despite my mother being a naturopathic doctor and her friends being the kind of people who threw parties when their daughters got their first periods (we wore black and white, the newly minted woman of the hour wore red), I had some deeply ingrained menstruation-forward issues growing up.\n<\/p>\n<p id=\"mntl-sc-block_3-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> When I got my period, I kept it secret for literal months until\u2014and this is insane, by the way\u2014a detrimental intermission bleed-through happened at <em>Shrek the Musical <\/em>on Broadway and I needed to ask my mom for help. Surprise to no one: that made me feel worse, and I went back to a hole of self-hatred once a month until&#8230; I had adult money to spend, actually.<\/p>\n<p id=\"mntl-sc-block_5-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Terribly capitalist take incoming, but the biggest game changer was realizing there were cute\/fancy\/kinda chic period products out there that I could utilize to make my experience so much better. I know, I know\u2014you can\u2019t shop a problem away. But I kind of did? Because now I really do feel so much more aligned with my body. And all it took, to start, was buying some comfy cotton underwear and just-for-period-time sweats that I was excited to wear.\n<\/p>\n<h2 id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Little Treat Treatment <\/span><\/h2>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> There are varying studies about why period cravings are real\/not real. That&#8217;s not really what this is about. It&#8217;s also not about the dopamine and serotonin that comes along with getting\/giving a present. (In 2022, researchers did a study on how chocolate and music affected period pain and anxiety. Both helped, and I have to think serotonin is why.)\n<\/p>\n<p id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The main reason my cashmere sweatpants and still-soft-&#8217;cause-it&#8217;s-only-worn-once-a-month oversized sweatshirt have impacted my relationship to my period is because they forced some self-examination and reflection. When you&#8217;re the giver <em>and <\/em>the receiver of a treat, you have to be pretty aware of what you want, like, need, and have the capacity to provide. With this outlook, I&#8217;m always of the mindset that soon enough I&#8217;ll be bleeding and crabby, so I might as well do what I can now to make that time better. There&#8217;s no hiding it, so the embarrassment\/self-disgust might as well fall away.\n<\/p>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> There&#8217;s a review on my favorite period care brand&#8217;s website: \u201cI feel physically, mentally, and emotionally supported using Cora.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;At Cora, we think about support holistically. Periods are so much more than a physical experience. They\u2019re a full-body, emotional, and hormonal cycle that people move through every month. That takes a toll, and it deserves care on every level,&#8221; Dana Cohen, the brand&#8217;s chief marketing officer, explained when I asked what this means to them. &#8220;When someone says they feel physically, mentally, and emotionally supported, it tells us the experience feels thoughtful, intentional, and genuinely caring from start to finish.&#8221;<\/p>\n<figure id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1440\" alt=\"Models showing off their Cora bag charms.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/www.byrdie.com\/thmb\/EEgoFvd6l3WNS0SJe3dJT4XYsNw=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/SnapInsta.to_552936150_18530311054019702_7628869035071042647_n-7ba1f819316543a7b2b1c752087401f1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/EEgoFvd6l3WNS0SJe3dJT4XYsNw=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/SnapInsta.to_552936150_18530311054019702_7628869035071042647_n-7ba1f819316543a7b2b1c752087401f1.jpg\" width=\"1080\" height=\"1440\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Models showing off their Cora bag charms.\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@cora\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<h2 id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Hormones are Hot Now <\/span><\/h2>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> I&#8217;m not the only one thinking about this. Somewhere along my growing up, periods became less horrifying to talk about.\n<\/p>\n<p id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Cute brands popped up. Once again,<em> big <\/em>shoutout Cora, with their soft color scheme and <em>tampon bag charms. <\/em>There&#8217;s August and LOLA.Typology sells a set of serums that coordinate with the different phases of your cycle, which is also the entire philosophy of the brand Muhza. And, while it&#8217;s not <em>my<\/em> personal care calling, there are so many period underwear brands that go off on branding.\n<\/p>\n<p id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Design has the power to shape experience. When period products are made with care, quality, and beauty in mind, they naturally shift how they fit into your everyday life. Thoughtful design helps move period care out of the category of something you hide and into something that feels aligned with self-care and personal rituals,&#8221; Cohen explains. &#8220;Personally, we\u2019ve found that when the products we\u2019re using feel intentional and elevated, the experience feels more integrated into my routine instead of something separate or stigmatized. It\u2019s a small shift, but it makes a meaningful difference.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_24-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1920\" alt=\"a box of pads next to a vase of flowers\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/www.byrdie.com\/thmb\/vioQ1BoPpHtkhVnuQnxIfM5TJs4=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/itsaugust_1763756806_3770987871877556869_28019418687-b70d7a5dcd5a4c51b686f47877950263.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/vioQ1BoPpHtkhVnuQnxIfM5TJs4=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/itsaugust_1763756806_3770987871877556869_28019418687-b70d7a5dcd5a4c51b686f47877950263.jpg\" width=\"1440\" height=\"1920\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"a box of pads next to a vase of flowers\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@itsaugust\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Apart from period care, perimenopause and menopause are also hot topics in the beauty and wellness worlds. The same rebrands and helpful product launches are happening in those realms. Yes, I know there&#8217;s a monetization point here; someone realized they could make good money off of cute wares. Obviously period care should be free, accessible, and not something we even need to discuss from a &#8220;so embarrassing&#8221; standpoint. But that&#8217;s not the world we&#8217;re living in!! (Yet.)\n<\/p>\n<p id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> For now I&#8217;ll appreciate the expanded offerings and cute branding, because its side effects have made me feel more in touch with myself.\n<\/p>\n<p id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Our vision board pulls from fashion, interiors, skincare, and modern wellness rather than the traditional period care aisle. We think softness, warmth, color, and joy belong in this category,&#8221; adds Cohen. &#8220;Period care should feel personal, elevated, and completely at home in your space and your routine.&#8221;<\/p>\n<figure id=\"mntl-sc-block_31-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"1346\" alt=\"An array of beauty products including Cora heat patches.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/www.byrdie.com\/thmb\/U81D0bfIZzmzDRsEAM1gPiBvRW8=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/cora2-4db2e3472efe4ca795fea39232f9f0bb.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/U81D0bfIZzmzDRsEAM1gPiBvRW8=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/cora2-4db2e3472efe4ca795fea39232f9f0bb.jpg\" width=\"961\" height=\"1346\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"An array of beauty products including Cora heat patches.\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@our.cora\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<h2 id=\"mntl-sc-block_32-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Some Treat Ideas <\/span><\/h2>\n<p id=\"mntl-sc-block_33-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Some of the best advice I&#8217;ve ever gotten: &#8220;A treat should be naughty, not expensive.&#8221; The most important thing when giving your period the little treat treatment is to figure out exactly what you&#8217;ll probably be thinking\/feeling\/needing when you&#8217;re menstruating and preemptively treating accordingly. The &#8220;naughty&#8221; feeling might come from putting yourself first, which is actually a very decent way to behave. Or it could come from the fact you plan on eating ice cream for breakfast or using the nice eye masks you thought you&#8217;d save for a special occasion. Don&#8217;t worry, doll: This will be a special occasion!\n<\/p>\n<p id=\"mntl-sc-block_35-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Some of my favorite period treats are unbleached cotton tampons (good for you and good for making you feel a little luxe), an Oura ring that can let you know exactly what\u2019s ahead, heat patches, quality Dim Vitex supplements, and raspberry leaf tea. There&#8217;s always fancy chocolate (or cheap chocolate, a handful of Kisses really hits sometimes.) Your treat can be getting in for a doctors appointment or cancelling plans ahead of time so you don&#8217;t have to stress day-of. Just make it something you can be thankful for when you&#8217;re in the thick of it.\n<\/p>\n<figure id=\"mntl-sc-block_37-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"962\" height=\"1347\" alt=\"A selection of treats and tampons.\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_4-0\" src=\"https:\/\/www.byrdie.com\/thmb\/0Y0mB0U3-j1pp4u5MW8nmzz1Fbc=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/treats-6cba34ea6ae9478b9c2a4c209e230e84.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/0Y0mB0U3-j1pp4u5MW8nmzz1Fbc=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/treats-6cba34ea6ae9478b9c2a4c209e230e84.jpg\" width=\"962\" height=\"1347\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"A selection of treats and tampons.\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_4-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>@our.cora\/Instagram<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_38-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> And if what you picked out beforehand isn&#8217;t what you want when the time comes? No sweat. Ever. Your treat can be a long walk, prioritizing rest, a drink with a friend.\n<\/p>\n<p id=\"mntl-sc-block_40-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Ultimately, the most important ritual is tuning in and honoring what your body is asking for. Those small, intentional choices, whether they\u2019re physical comforts or moments of pause, can make your entire cycle feel more grounded and supported,&#8221; notes Cohen.<\/p>\n<p id=\"mntl-sc-block_42-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> You have to think of your period as part of who you are, and when you\u2019re treating yourself you need to treat your\u00a0<em>whole<\/em>\u00a0self. What does she want and need? If you don&#8217;t know yet, it&#8217;ll be a treat in and of itself to figure that out.\n<\/p>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.byrdie.com\/your-period-deserves-the-little-treat-treatment-11890541&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.byrdie.com\/thmb\/Uzplwcjvvo2WNGI4i2DdfOYarAo=\/1500&#215;0\/filters:no_upscale():max_bytes(150000):strip_icc()\/corasocial2-e95641a289ff4a6396453feb61d551b2.jpg&#8221;] If you click on links we provide, we may receive compensation. Your Period Deserves the &#8220;Little Treat&#8221; Treatment Changing my mindset changed my cycle. By Sophie Vilensky Sophie Vilensky Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist. Byrdie&#8217;s Editorial [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[83,226],"class_list":["post-1768632","post","type-post","status-publish","format-standard","hentry","category-politics","tag-byrdie-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1768632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1768632"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1768632\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1768632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1768632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1768632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}