{"id":1767176,"date":"2026-02-11T14:09:21","date_gmt":"2026-02-11T11:09:21","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1767176"},"modified":"2026-02-11T14:09:21","modified_gmt":"2026-02-11T11:09:21","slug":"kim-gordon-resists-dirty-tech-in-new-video","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1767176","title":{"rendered":"Kim Gordon Resists \u201cDirty Tech\u201d in New Video"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/media.pitchfork.com\/photos\/698c8b0c742ab853567f50fd\/16:9\/w_1280,c_limit\/Kim-Gordon-dirty-tech-new-song.jpeg&#8221;]<\/p>\n<article class=\"article main-content story\" lang=\"en-US\">\n<div class=\"AIContentWrapper-gOOlQO fHyaAp\">\n<div class=\"ArticlePageLedeBackground-JMVDp bIwRjk\">\n<header class=\"ContentHeaderWrapper-cqMZiN lbDgHU content-header article__content-header inset\">\n<div data-testid=\"ContentHeaderContainer\" class=\"ContentHeaderContainer-cMdHiZ fxttZl\">\n<div class=\"ContentHeaderHedAccreditationWrapper-WaWBW fTkfBu\">\n<div data-testid=\"ContentHeaderTitleBlockWrapper\" class=\"ContentHeaderTitleBlockWrapper-cyIGwg dMceKV\">\n<div data-testid=\"ContentHeaderRubric\" class=\"ContentHeaderRubricBlock-aIcNK jMWrMO\">\n<div data-testid=\"ContentHeaderRubricDateBlock\" class=\"ContentHeaderRubricDateBlock-kvxmSu jVyBWg\">\n<div class=\"RubricWrapper-dZIqzO lULYX ContentHeaderRubricContainer-fiPRfk fRUoUz\"><span class=\"RubricName-gkORYq fCauaT rubric__name\">News<\/span><\/div>\n<\/div>\n<\/div>\n<h1 data-testid=\"ContentHeaderHed\" class=\"BaseText-eqOrNE ContentHeaderHed-SVoJX cqxozR dyRzMH\">Kim Gordon Resists \u201cDirty Tech\u201d in New Video<\/h1>\n<hr class=\"ContentHeaderContentDivider-ldpHoK ddpvNv\"><\/div>\n<div class=\"ContentHeaderAccreditation-fcyiw bhgqZY content-header__accreditation\" data-testid=\"ContentHeaderAccreditation\">\n<div class=\"ContentHeaderDek-bCXPyE fuFZml\">The latest single from <em>Play Me<\/em> laments encroaching technology<\/div>\n<div class=\"ContentHeaderByline-jXtKQj jgXynP\">\n<div class=\"ContentHeaderBylineContent-dkwwFS fRKSvg\">\n<div data-testid=\"BylinesWrapper\" class=\"BylinesWrapper-vmGrt cZzmZD bylines ContentHeaderBylines-cTXqro ljGzhW\"><span class=\"BylineWrapper-jRoBEm hotajz byline bylines__byline\" data-testid=\"BylineWrapper\"><span class=\"BylineNamesWrapper-jrdaOa fXeqQN\"><span data-testid=\"BylineName\" class=\"BylineName-kqTBDS dDLLkB byline__name\"><span class=\"BaseText-eqOrNE BylinePreamble-itSxDZ jfHXBO jcgMlx byline__preamble byline__preamble\">By <\/span>Jazz Monroe<\/span><\/span><\/span><\/div>\n<p><time data-testid=\"ContentHeaderPublishDate\" datetime=\"2026-02-11T09:09:21-05:00\" class=\"BaseText-eqOrNE ContentHeaderPublishDate-eNTYkb cvQdCw eFanim\">February 11, 2026<\/time><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"ContentHeaderLeadAsset-hVxhYG cWpFgv lead-asset ContentHeaderLeadAssetWrapper-gQBTSl HTnib lead-asset--width-small\" data-testid=\"ContentHeaderLeadAsset\">\n<figure class=\"ContentHeaderLeadAssetContent-kyKlgP eGZaQl\">\n<div class=\"ContentHeaderLeadAssetContentMedia-bwiUDr keSRCn lead-asset__content__photo\"><span class=\"SpanWrapper-zEXFr koTknX responsive-asset ContentHeaderResponsiveAsset-cgZUtS eHMjwb\"><\/p>\n<div data-testid=\"aspect-ratio-container\" class=\"AspectRatioContainer-bEozCe cAoLVB\">\n<div class=\"aspect-ratio--overlay-container\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/media.pitchfork.com\/photos\/698c8b0c742ab853567f50fd\/4:3\/w_120,c_limit\/Kim-Gordon-dirty-tech-new-song.jpeg 120w, https:\/\/media.pitchfork.com\/photos\/698c8b0c742ab853567f50fd\/4:3\/w_240,c_limit\/Kim-Gordon-dirty-tech-new-song.jpeg 240w, https:\/\/media.pitchfork.com\/photos\/698c8b0c742ab853567f50fd\/4:3\/w_320,c_limit\/Kim-Gordon-dirty-tech-new-song.jpeg 320w, https:\/\/media.pitchfork.com\/photos\/698c8b0c742ab853567f50fd\/4:3\/w_640,c_limit\/Kim-Gordon-dirty-tech-new-song.jpeg 640w, https:\/\/media.pitchfork.com\/photos\/698c8b0c742ab853567f50fd\/4:3\/w_960,c_limit\/Kim-Gordon-dirty-tech-new-song.jpeg 960w\" sizes=\"100vw\" \/><\/div>\n<\/div>\n<p><\/span><\/p>\n<div class=\"CaptionWrapper-jYrTxZ lffKHz caption ContentHeaderLeadAssetCaption-ifsaEE cSYNPH\" data-testid=\"caption-wrapper\"><span class=\"BaseText-eqOrNE CaptionCredit-eowWKH cvQdCw gxwcqg caption__credit caption__credit\">Kim Gordon, photo by Moni Haworth<\/span><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<div data-attribute-verso-pattern=\"article-body\" class=\"ArticlePageContentBackGround-dcEtzE kUtTlG article-body__content\">\n<div class=\"ArticlePageChunksContent-enJWmu ilcJfn\">\n<div data-testid=\"ArticlePageChunks\" class=\"ArticlePageChunks-fwcPjP cAlDKu\">\n<div class=\"GridWrapper-cFSKbf cxzKYj grid grid-margins grid-items-2 ArticlePageChunksGrid-hkPQhP lnoYVP grid-layout--adrail narrow wide-adrail\" data-journey-hook=\"grid-wrapper\">\n<div class=\"GridItem-beYvyV kCPYUp grid--item grid-layout__content\">\n<div class=\"BodyWrapper-kzyFNv bpYdXB body body__container article__body\" data-journey-hook=\"client-content\" data-testid=\"BodyWrapper\">\n<div class=\"body__inner-container\">\n<p>Kim Gordon has shared a techno-skeptical second single from her new album, <em>Play Me<\/em>. Moni Haworth directed the video for \u201cDirty Tech,\u201d\u00a0in which the Sonic Youth legend hangs in an empty corporate office dotted with bits of office clutter. Check it out below.<\/p>\n<p>The single returns Gordon to her recent milieu of underground trap aesthetics, after alt. rocker \u201cNot Today\u201d led the LP. She reflects on the song in a press release: \u201cI was kind of musing about, is my next boss going to be an AI chatbot? We\u2019re the first ones whose lights are going to go out\u2014not the tech billionaires. It\u2019s so abstract that people can\u2019t comprehend.\u201d<\/p>\n<p>Matador will release <em>Play Me<\/em>, Gordon\u2019s follow-up to <em>The Collective,<\/em> on March 13.<\/p>\n<figure data-testid=\"IframeEmbed\" class=\"IframeEmbedWrapper-sc-ldQZQl ejqOZZ iframe-embed\">\n<div data-hasconsent=\"true\" data-testid=\"IframeEmbedContainer\" class=\"IframeEmbedContainer-hkaqNE rtPbe\">\n<div class=\"IframeEmbedAspectRatioWrapper-hLozwN bAXJOK\"><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<p>[analyse_source url=&#8221;http:\/\/pitchfork.com\/news\/kim-gordon-resists-dirty-tech-in-new-video\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/media.pitchfork.com\/photos\/698c8b0c742ab853567f50fd\/16:9\/w_1280,c_limit\/Kim-Gordon-dirty-tech-new-song.jpeg&#8221;] News Kim Gordon Resists \u201cDirty Tech\u201d in New Video The latest single from Play Me laments encroaching technology By Jazz Monroe February 11, 2026 Kim Gordon, photo by Moni Haworth Kim Gordon has shared a techno-skeptical second single from her new album, Play Me. Moni Haworth directed the video for \u201cDirty Tech,\u201d\u00a0in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,54],"class_list":["post-1767176","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-pitchfork-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1767176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1767176"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1767176\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1767176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1767176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1767176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}