{"id":1766393,"date":"2026-02-13T11:39:11","date_gmt":"2026-02-13T08:39:11","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1766393"},"modified":"2026-02-13T11:39:11","modified_gmt":"2026-02-13T08:39:11","slug":"coca-cola-hbc-romania-al-treilea-an-de-declin-al-vanzarilor-in-contextul-unui-consum-dificil","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1766393","title":{"rendered":"Coca-Cola HBC Rom\u00e2nia: al treilea an de declin al v\u00e2nz\u0103rilor \u00een contextul unui consum dificil"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/orasul-timisoara.ro\/wp-content\/uploads\/2026\/02\/cica-cola.jpg&#8221;]<\/p>\n<article id=\"post-36881\" class=\"td-post-template-7 post-36881 post type-post status-publish format-standard has-post-thumbnail category-featured category-investitii-in-timisoara category-stiri-timisoara category-stiri-nationale-si-internationale tag-bauturi-racoritoare tag-coca-cola-romania tag-consum-dificultati tag-consumator-roman tag-piata-fmcg tag-scadere-vanzari tag-taxe-pe-zahar tag-tendinte-retail td-container-wrap\">\n<div class=\"td-full-screen-header-image-wrap\">\n<div class=\"td-container td-post-header\">\n<div class=\"td-crumb-container\">\n<div class=\"entry-crumbs\"><span><a title=\"Vede\u021bi toate articolele \u00een Investitii in Timisoara\" class=\"entry-crumb\" href=\"https:\/\/orasul-timisoara.ro\/local-category\/investitii-in-timisoara\/\">Investitii in Timisoara<\/a><\/span><span class=\"td-bred-no-url-last\">Coca-Cola HBC Rom\u00e2nia: al treilea an de declin al v\u00e2nz\u0103rilor \u00een contextul&#8230;<\/span><\/div>\n<\/div>\n<div class=\"td-post-header-holder\">\n<div class=\"td-parallax-header\">\n<header class=\"td-post-title\">\n<ul class=\"td-category\">\n<li class=\"entry-category\"><a href=\"https:\/\/orasul-timisoara.ro\/local-category\/investitii-in-timisoara\/\">Investitii in Timisoara<\/a><\/li>\n<li class=\"entry-category\"><a href=\"https:\/\/orasul-timisoara.ro\/local-category\/stiri-timisoara\/\">\u0218tiri Locale<\/a><\/li>\n<li class=\"entry-category\"><a href=\"https:\/\/orasul-timisoara.ro\/local-category\/stiri-nationale-si-internationale\/\">\u0218tiri na\u021bionale \u0219i interna\u021bionale<\/a><\/li>\n<\/ul>\n<h1 class=\"entry-title\">Coca-Cola HBC Rom\u00e2nia: al treilea an de declin al v\u00e2nz\u0103rilor \u00een contextul unui consum dificil<\/h1>\n<div class=\"td-module-meta-info\">\n<div class=\"td-post-author-name\">\n<div class=\"td-author-by\">De c\u0103tre<\/div>\n<p><a href=\"https:\/\/orasul-timisoara.ro\/author\/timisoara\/\">redactia<\/a><\/p>\n<div class=\"td-author-line\"> &#8211; <\/div>\n<\/div>\n<p><span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2026-02-13T14:39:11+03:00\">13\/02\/2026<\/time><\/span><\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"td-full-screen-header-image\" class=\"td-image-gradient-style7\"><img decoding=\"async\" class=\"td-backstretch\" src=\"https:\/\/orasul-timisoara.ro\/wp-content\/uploads\/2026\/02\/cica-cola.jpg\"><\/div>\n<\/div>\n<div class=\"td-container\">\n<div class=\"td-pb-row\">\n<div class=\"td-pb-span8 td-main-content\" role=\"main\">\n<div class=\"td-ss-main-content\">\n<div class=\"td-post-sharing-top\">\n<div class=\"td-post-sharing-classic\"><iframe title=\"topFacebookLike\" frameborder src=\"https:\/\/www.facebook.com\/plugins\/like.php?href=https:\/\/orasul-timisoara.ro\/local-36881\/&amp;layout=button_count&amp;show_faces=false&amp;width=105&amp;action=like&amp;colorscheme=light&amp;height=21\"><\/iframe><\/div>\n<div id=\"td_social_sharing_article_top\" class=\"td-post-sharing td-ps-bg td-ps-notext td-post-sharing-style1 \">\n<div class=\"td-post-sharing-visible\"><a class=\"td-social-sharing-button td-social-sharing-button-js td-social-network td-social-facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Forasul-timisoara.ro%2Flocal-36881%2F\" title=\"Facebook\"><\/p>\n<div class=\"td-social-but-text\">Facebook<\/div>\n<p><\/a><a class=\"td-social-sharing-button td-social-sharing-button-js td-social-network td-social-twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Coca-Cola+HBC+Rom%C3%A2nia%3A+al+treilea+an+de+declin+al+v%C3%A2nz%C4%83rilor+%C3%AEn+contextul+unui+consum+dificil&amp;url=https%3A%2F%2Forasul-timisoara.ro%2Flocal-36881%2F&amp;via=orasultm\" title=\"Twitter\"><\/p>\n<div class=\"td-social-but-text\">Twitter<\/div>\n<p><\/a><a class=\"td-social-sharing-button td-social-sharing-button-js td-social-network td-social-whatsapp\" href=\"https:\/\/api.whatsapp.com\/send?text=Coca-Cola+HBC+Rom%C3%A2nia%3A+al+treilea+an+de+declin+al+v%C3%A2nz%C4%83rilor+%C3%AEn+contextul+unui+consum+dificil%20%0A%0A%20https:\/\/orasul-timisoara.ro\/local-36881\/\" title=\"WhatsApp\"><\/p>\n<div class=\"td-social-but-text\">WhatsApp<\/div>\n<p><\/a><a class=\"td-social-sharing-button td-social-sharing-button-js td-social-network td-social-linkedin\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https:\/\/orasul-timisoara.ro\/local-36881\/&amp;title=Coca-Cola+HBC+Rom%C3%A2nia%3A+al+treilea+an+de+declin+al+v%C3%A2nz%C4%83rilor+%C3%AEn+contextul+unui+consum+dificil\" title=\"Linkedin\"><\/p>\n<div class=\"td-social-but-text\">Linkedin<\/div>\n<p><\/a><a class=\"td-social-sharing-button td-social-sharing-button-js td-social-network td-social-reddit\" href=\"https:\/\/reddit.com\/submit?url=https:\/\/orasul-timisoara.ro\/local-36881\/&amp;title=Coca-Cola+HBC+Rom%C3%A2nia%3A+al+treilea+an+de+declin+al+v%C3%A2nz%C4%83rilor+%C3%AEn+contextul+unui+consum+dificil\" title=\"ReddIt\"><\/p>\n<div class=\"td-social-but-text\">ReddIt<\/div>\n<p><\/a><a class=\"td-social-sharing-button td-social-sharing-button-js td-social-network td-social-mail\" href=\"mailto:?subject=Coca-Cola%20HBC%20Rom%C3%A2nia:%20al%20treilea%20an%20de%20declin%20al%20v%C3%A2nz%C4%83rilor%20%C3%AEn%20contextul%20unui%20consum%20dificil&amp;body=https:\/\/orasul-timisoara.ro\/local-36881\/\" title=\"Email\"><\/p>\n<div class=\"td-social-but-text\">Email<\/div>\n<p><\/a><a class=\"td-social-sharing-button td-social-sharing-button-js td-social-network td-social-print\" href=\"https:\/\/orasul-timisoara.ro\/local-36881\/\" title=\"Imprimare\"><\/p>\n<div class=\"td-social-but-text\">Imprimare<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"td-post-content tagdiv-type\">\n<p><strong>Pia\u021ba b\u0103uturilor r\u0103coritoare din Rom\u00e2nia traverseaz\u0103 o perioad\u0103 dificil\u0103 pentru unul dintre cei mai mari juc\u0103tori din industrie: Coca-Cola HBC Rom\u00e2nia a \u00eenregistrat \u00een 2025 un volum de v\u00e2nz\u0103ri \u00een sc\u0103dere pentru al treilea an consecutiv<\/strong>, pe fondul unui mediu de consum \u201edificil\u201d care reflect\u0103 schimb\u0103ri \u00een comportamentul cump\u0103r\u0103torilor \u0219i presiuni economice locale.<\/p>\n<p>Potrivit cifrelor raportate de companie, \u00eembuteliatorul a comercializat <strong>aproximativ 174,8 milioane navete de b\u0103uturi<\/strong> anul trecut, cu <strong>4,1% mai pu\u021bin dec\u00e2t \u00een 2024<\/strong>. Aceast\u0103 sc\u0103dere urmeaz\u0103 unei tendin\u021be descendente \u00eencepute \u00een 2023 \u0219i continuate \u00een 2024, c\u00e2nd volumele au cobor\u00e2t constant comparativ cu anii anteriori.<\/p>\n<p>Compania, parte din grupul elve\u021bian listat la bursele din Londra \u0219i Atena, consider\u0103 contextul macroeconomic dificil din Rom\u00e2nia un factor semnificativ pentru evolu\u021bia v\u00e2nz\u0103rilor. \u00cen paralel, segmentul b\u0103uturilor f\u0103r\u0103 zah\u0103r a \u00eenregistrat o cre\u0219tere moderat\u0103 \u00een 2025, iar energizantele au \u00eenregistrat un avans de peste 20%, \u00een parte datorit\u0103 adapt\u0103rii portofoliului la cererea consumatorilor.<\/p>\n<p>Pe de alt\u0103 parte, sc\u0103derea volumelor pe pia\u021ba rom\u00e2neasc\u0103 contrasteaz\u0103 cu evolu\u021bia pozitiv\u0103 \u00een alte regiuni din Europa Central\u0103 \u0219i de Est, unde unele pie\u021be au raportat cre\u0219teri ale v\u00e2nz\u0103rilor. Totu\u0219i, Rom\u00e2nia r\u0103m\u00e2ne una dintre pu\u021binele \u021b\u0103ri din regiune cu un trend negativ \u00een volume anul trecut.<\/p>\n<p>La nivel de grup, Coca-Cola HBC a raportat pentru 2025 v\u00e2nz\u0103ri totale de aproape 3 miliarde de navete \u0219i cre\u0219teri valorice ale veniturilor \u0219i profitului, sus\u021binute de performan\u021bele interna\u021bionale ale portofoliului. \u00cen viitorul apropiat, compania estimeaz\u0103 o cre\u0219tere moderat\u0103 a veniturilor \u0219i profitului opera\u021bional pentru 2026, \u00eentr-un climat economic global marcat de incertitudini.<\/p>\n<p><strong>Analistii de pia\u021b\u0103<\/strong> pun declinul par\u021bial pe seama taxei pe zah\u0103r introdus\u0103 \u00een Rom\u00e2nia \u0219i a cre\u0219terii presiunilor asupra puterii de cump\u0103rare, dar \u0219i pe schimb\u0103rile \u00een preferin\u021bele consumatorilor rom\u00e2ni, care tind s\u0103 reduc\u0103 consumul de b\u0103uturi carbogazoase tradi\u021bionale \u00een favoarea produselor percepute ca mai s\u0103n\u0103toase sau alternative.<\/p>\n<\/div>\n<footer>\n<div class=\"td-post-source-tags\">\n<ul class=\"td-tags td-post-small-box clearfix\">\n<li><span>ETICHETE<\/span><\/li>\n<li><a href=\"https:\/\/orasul-timisoara.ro\/local-tag\/bauturi-racoritoare\/\">b\u0103uturi r\u0103coritoare<\/a><\/li>\n<li><a href=\"https:\/\/orasul-timisoara.ro\/local-tag\/coca-cola-romania\/\">Coca-Cola Rom\u00e2nia<\/a><\/li>\n<li><a href=\"https:\/\/orasul-timisoara.ro\/local-tag\/consum-dificultati\/\">consum dificult\u0103\u021bi<\/a><\/li>\n<li><a href=\"https:\/\/orasul-timisoara.ro\/local-tag\/consumator-roman\/\">consumator rom\u00e2n<\/a><\/li>\n<li><a href=\"https:\/\/orasul-timisoara.ro\/local-tag\/piata-fmcg\/\">pia\u021ba FMCG<\/a><\/li>\n<li><a href=\"https:\/\/orasul-timisoara.ro\/local-tag\/scadere-vanzari\/\">sc\u0103dere v\u00e2nz\u0103ri<\/a><\/li>\n<li><a 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class=\"td_social_info td_social_info_counter\">4,416<\/span><span class=\"td_social_info td_social_info_name\">Cititori<\/span><span class=\"td_social_button\"><a href=\"https:\/\/instagram.com\/orasultimisoararo\/\" target=\"_blank\" rel=\"nofollow\">Conecta\u021bi-v\u0103<\/a><\/span><\/div>\n<\/div>\n<div class=\"td_social_type td-pb-margin-side td_social_rss\">\n<div class=\"td-social-box\"><span class=\"td_social_info td_social_info_counter\">12,506<\/span><span class=\"td_social_info td_social_info_name\">Cititori<\/span><span class=\"td_social_button\"><a href=\"https:\/\/orasul-timisoara.ro\/feed\/\" target=\"_blank\" rel=\"nofollow\">Conecta\u021bi-v\u0103<\/a><\/span><\/div>\n<\/div>\n<div class=\"td_social_type td-pb-margin-side td_social_tiktok\">\n<div class=\"td-social-box\"><span class=\"td_social_info td_social_info_counter\">1,500<\/span><span class=\"td_social_info td_social_info_name\">Cititori<\/span><span class=\"td_social_button\"><a href=\"https:\/\/www.tiktok.com\/@orasultimisoara\" target=\"_blank\" rel=\"nofollow\">Conecta\u021bi-v\u0103<\/a><\/span><\/div>\n<\/div>\n<div class=\"td_social_type td-pb-margin-side td_social_twitter\">\n<div class=\"td-social-box\"><span class=\"td_social_info td_social_info_counter\">1,595<\/span><span class=\"td_social_info td_social_info_name\">Cititori<\/span><span class=\"td_social_button\"><a href=\"https:\/\/twitter.com\/orasultm\" target=\"_blank\" rel=\"nofollow\">Conecta\u021bi-v\u0103<\/a><\/span><\/div>\n<\/div>\n<div class=\"td_social_type td-pb-margin-side td_social_youtube\">\n<div class=\"td-social-box\"><span class=\"td_social_info td_social_info_counter\">3,506<\/span><span class=\"td_social_info td_social_info_name\">Abona\u021bi<\/span><span class=\"td_social_button\"><a href=\"https:\/\/www.youtube.com\/channel\/UCQNsQvs2XCSIm1Z-AHRturw?sub_confirmation=1\" target=\"_blank\" rel=\"nofollow\">Abona\u021bi-v\u0103<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<aside id=\"text-7\" class=\"td_block_template_8 widget text-7 widget_text\">\n<h4 class=\"td-block-title\"><span>C\u0103ut\u0103ri populare pe OTM<\/span><\/h4>\n<div class=\"textwidget\"><a href=\"https:\/\/orasul-timisoara.ro\/?s=timisoara\"><span>Timisoara<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=calin+dobra\"><span>Calin Dobra<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=primaria+timisoara\"><span>Primaria Timisoara<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=dominic+fritz\"><span>Dominic Fritz<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=nicolae+robu\"><span>Nicolae Robu<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=consiliul+local+timisoara\">Consiliul Local Timisoara<\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=consiliul+judetean+timis\"><span>Consiliul Judetean Timis<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=cjt\"><span>CJT<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=Alfred+Simonis\"><span>Alfred Simonis<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=PNL\"><span>PNL<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=coronavirus\"><span>coronavirus<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=teatru+timisoara\">teatru Timisoara<\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=restaurante\"><span>restaurante Timisoara<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=diskoteka\"><span>Diskoteka<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=iulius+town\"><span>Iulius Town<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=iulius+mall\"><span>Iulius Mall<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=stpt\"><span>STPT<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=alin+nica\"><span>Alin Nica<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=psd\"><span>PSD<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=aeroport\"><span>Aeroportul International Timisoara<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=babes\"><span>Spitalul Victor Babes Timisoara<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=poli\"><span>Poli Timi\u0219oara<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=carantina\"><span>carantina<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=aquatim\"><span>Aquatim<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/local-category\/stiri-timisoara\/\"><span>Stiri Timisoara<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/local-category\/investitii-in-timisoara\/\"><span>Investi\u021bii in Timi\u0219oara<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/local-9463\/\"><span>shaorma<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=trafic\"><span>trafic rutier<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=politia\"><span>politia locala timisoara<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=roxana\"><span>Roxana Iliescu<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=colterm\"><span>Colterm<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=latcau\"><span>Ruben La\u021bc\u0103u<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=timis\"><span>\u0218tiri din Timi\u0219<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=spital\"><span>Spitale din Timi\u0219oara<\/span><\/a><a href=\"https:\/\/orasul-timisoara.ro\/?s=tabara\"><span>Cosmin Tab\u0103r\u0103<\/span><\/a><\/div>\n<\/aside>\n<aside id=\"rss-2\" class=\"td_block_template_8 widget rss-2 widget_rss\">\n<h4 class=\"td-block-title\"><span><a class=\"rsswidget rss-widget-feed\" href=\"https:\/\/fashionfridays.ro\/feed\"><img decoding=\"async\" class=\"rss-widget-icon\" width=\"14\" height=\"14\" src=\"https:\/\/orasul-timisoara.ro\/wp-includes\/images\/rss.png\" alt=\"RSS\" loading=\"lazy\"><\/a><a class=\"rsswidget rss-widget-title\" href=\"https:\/\/fashionfridays.ro\/\">Fashion Fridays<\/a><\/span><\/h4>\n<ul>\n<li><a class=\"rsswidget\" href=\"https:\/\/fashionfridays.ro\/designer-roman-atacat-la-londra-un-ceas-ultra-rar-richard-mille-tinta-hotilor-din-mayfair\/\">Designer rom\u00e2n atacat la Londra: un ceas ultra-rar Richard Mille, \u021binta ho\u021bilor din Mayfair<\/a>\n<div class=\"rssSummary\">Designerul rom\u00e2n C\u0103t\u0103lin Botezatu a fost victima unui jaf \u00een exclusivistul cartier Mayfair din Londra, unde i-a fost furat un ceas Richard Mille evaluat la aproximativ 2 milioane de lire sterline. Informa\u021bia a fost publicat\u0103 de presa britanic\u0103, care relateaz\u0103 c\u0103 incidentul a avut loc \u00een Berkeley Square, una dintre cele mai selecte zone ale [\u2026]<\/div>\n<\/li>\n<\/ul>\n<\/aside>\n<div class=\"td_block_wrap td_block_20 td_block_widget tdi_5 td-pb-border-top td_block_template_8 td-column-1\" data-td-block-uid=\"tdi_5\">\n<div id=\"tdi_5\" class=\"td_block_inner td-column-1\">\n<div class=\"td_module_mx3 td_module_wrap td-animation-stack\">\n<div class=\"td-module-thumb\"><a href=\"https:\/\/orasul-timisoara.ro\/local-36898\/\" rel=\"bookmark\" class=\"td-image-wrap \" title=\"\u00centreruperi de ap\u0103 \u00een Timi\u0219oara \u0219i \u00een jude\u021b, \u00eentre 16 \u0219i 20 februarie\"><img loading=\"lazy\" decoding=\"async\" class=\"entry-thumb\" src=\"https:\/\/orasul-timisoara.ro\/wp-content\/uploads\/2021\/01\/apa-curata-robinet.jpeg\" alt title=\"\u00centreruperi de ap\u0103 \u00een Timi\u0219oara \u0219i \u00een jude\u021b, \u00eentre 16 \u0219i 20 februarie\" width=\"324\" height=\"235\"><\/a><\/div>\n<div class=\"td-module-meta-info\">\n<h3 class=\"entry-title td-module-title\"><a href=\"https:\/\/orasul-timisoara.ro\/local-36898\/\" rel=\"bookmark\" title=\"\u00centreruperi de ap\u0103 \u00een Timi\u0219oara \u0219i \u00een jude\u021b, \u00eentre 16 \u0219i 20 februarie\">\u00centreruperi de ap\u0103 \u00een Timi\u0219oara \u0219i \u00een jude\u021b, \u00eentre 16 \u0219i 20 februarie<\/a><\/h3>\n<p><span class=\"td-post-author-name\"><a href=\"https:\/\/orasul-timisoara.ro\/author\/timisoara\/\">redactia<\/a><span>&#8211;<\/span><\/span><span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2026-02-13T15:31:58+03:00\">13\/02\/2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"td_module_mx3 td_module_wrap td-animation-stack\">\n<div class=\"td-module-thumb\"><a href=\"https:\/\/orasul-timisoara.ro\/local-36889\/\" rel=\"bookmark\" class=\"td-image-wrap \" title=\"Accese ilegale \u00eenchise pe drumul dintre Timi\u0219oara \u0219i \u0218ag: risc major pentru siguran\u021ba rutier\u0103 (foto)\"><img loading=\"lazy\" decoding=\"async\" class=\"entry-thumb\" src=\"https:\/\/orasul-timisoara.ro\/wp-content\/uploads\/2026\/02\/drdp-drumuri-ilegale-648x470.jpg\" alt title=\"Accese ilegale \u00eenchise pe drumul dintre Timi\u0219oara \u0219i \u0218ag: risc major pentru siguran\u021ba rutier\u0103 (foto)\" width=\"324\" height=\"235\"><\/a><\/div>\n<div class=\"td-module-meta-info\">\n<h3 class=\"entry-title td-module-title\"><a href=\"https:\/\/orasul-timisoara.ro\/local-36889\/\" rel=\"bookmark\" title=\"Accese ilegale \u00eenchise pe drumul dintre Timi\u0219oara \u0219i \u0218ag: risc major pentru siguran\u021ba rutier\u0103 (foto)\">Accese ilegale \u00eenchise pe drumul dintre Timi\u0219oara \u0219i \u0218ag: risc major pentru siguran\u021ba rutier\u0103 (foto)<\/a><\/h3>\n<p><span class=\"td-post-author-name\"><a href=\"https:\/\/orasul-timisoara.ro\/author\/timisoara\/\">redactia<\/a><span>&#8211;<\/span><\/span><span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2026-02-13T15:27:45+03:00\">13\/02\/2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"td_module_mx3 td_module_wrap td-animation-stack\">\n<div class=\"td-module-thumb\"><a href=\"https:\/\/orasul-timisoara.ro\/local-36887\/\" rel=\"bookmark\" class=\"td-image-wrap \" title=\"Restric\u021bii de circula\u021bie \u00een Timi\u0219oara din 16 februarie 2026: str\u0103zi \u00eenchise \u0219i sensuri unice\"><img loading=\"lazy\" decoding=\"async\" class=\"entry-thumb\" src=\"https:\/\/orasul-timisoara.ro\/wp-content\/uploads\/2023\/09\/lucrari-drum-copy-648x470.jpg\" alt title=\"Restric\u021bii de circula\u021bie \u00een Timi\u0219oara din 16 februarie 2026: str\u0103zi \u00eenchise \u0219i sensuri unice\" width=\"324\" height=\"235\"><\/a><\/div>\n<div class=\"td-module-meta-info\">\n<h3 class=\"entry-title td-module-title\"><a href=\"https:\/\/orasul-timisoara.ro\/local-36887\/\" rel=\"bookmark\" title=\"Restric\u021bii de circula\u021bie \u00een Timi\u0219oara din 16 februarie 2026: str\u0103zi \u00eenchise \u0219i sensuri unice\">Restric\u021bii de circula\u021bie \u00een Timi\u0219oara din 16 februarie 2026: str\u0103zi \u00eenchise \u0219i sensuri unice<\/a><\/h3>\n<p><span class=\"td-post-author-name\"><a href=\"https:\/\/orasul-timisoara.ro\/author\/timisoara\/\">redactia<\/a><span>&#8211;<\/span><\/span><span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2026-02-13T15:14:11+03:00\">13\/02\/2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"td_module_mx3 td_module_wrap td-animation-stack\">\n<div class=\"td-module-thumb\"><a href=\"https:\/\/orasul-timisoara.ro\/local-36884\/\" rel=\"bookmark\" class=\"td-image-wrap \" title=\"Calendarul Rom\u00e2niei \u00een Nations League 2026\/27: meciuri decisive de toamn\u0103\"><img loading=\"lazy\" decoding=\"async\" class=\"entry-thumb\" src=\"https:\/\/orasul-timisoara.ro\/wp-content\/uploads\/2026\/02\/fotbal-nationala-648x470.jpg\" alt title=\"Calendarul Rom\u00e2niei \u00een Nations League 2026\/27: meciuri decisive de toamn\u0103\" width=\"324\" height=\"235\"><\/a><\/div>\n<div class=\"td-module-meta-info\">\n<h3 class=\"entry-title td-module-title\"><a href=\"https:\/\/orasul-timisoara.ro\/local-36884\/\" rel=\"bookmark\" title=\"Calendarul Rom\u00e2niei \u00een Nations League 2026\/27: meciuri decisive de toamn\u0103\">Calendarul Rom\u00e2niei \u00een Nations League 2026\/27: meciuri decisive de toamn\u0103<\/a><\/h3>\n<p><span class=\"td-post-author-name\"><a href=\"https:\/\/orasul-timisoara.ro\/author\/timisoara\/\">redactia<\/a><span>&#8211;<\/span><\/span><span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2026-02-13T15:04:26+03:00\">13\/02\/2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"td_module_mx3 td_module_wrap td-animation-stack\">\n<div class=\"td-module-thumb\"><a href=\"https:\/\/orasul-timisoara.ro\/local-36878\/\" rel=\"bookmark\" class=\"td-image-wrap \" title=\"Un z\u0103c\u0103m\u00e2nt de aur \u0219i cupru de peste 10 miliarde dolari \u2013 al doilea din Europa \u2013 descoperit \u00een Hunedoara\"><img loading=\"lazy\" decoding=\"async\" class=\"entry-thumb\" src=\"https:\/\/orasul-timisoara.ro\/wp-content\/uploads\/2026\/02\/aur-hunedoara-648x470.jpg\" alt title=\"Un z\u0103c\u0103m\u00e2nt de aur \u0219i cupru de peste 10 miliarde dolari \u2013 al doilea din Europa \u2013 descoperit \u00een Hunedoara\" width=\"324\" height=\"235\"><\/a><\/div>\n<div class=\"td-module-meta-info\">\n<h3 class=\"entry-title td-module-title\"><a href=\"https:\/\/orasul-timisoara.ro\/local-36878\/\" rel=\"bookmark\" title=\"Un z\u0103c\u0103m\u00e2nt de aur \u0219i cupru de peste 10 miliarde dolari \u2013 al doilea din Europa \u2013 descoperit \u00een Hunedoara\">Un z\u0103c\u0103m\u00e2nt de aur \u0219i cupru de peste 10 miliarde dolari \u2013 al doilea din Europa \u2013 descoperit \u00een Hunedoara<\/a><\/h3>\n<p><span class=\"td-post-author-name\"><a href=\"https:\/\/orasul-timisoara.ro\/author\/timisoara\/\">redactia<\/a><span>&#8211;<\/span><\/span><span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2026-02-13T14:27:56+03:00\">13\/02\/2026<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<aside id=\"rss-4\" class=\"td_block_template_8 widget rss-4 widget_rss\">\n<h4 class=\"td-block-title\"><span><a class=\"rsswidget rss-widget-feed\" href=\"https:\/\/emasini.ro\/feed\"><img decoding=\"async\" class=\"rss-widget-icon\" width=\"14\" height=\"14\" src=\"https:\/\/orasul-timisoara.ro\/wp-includes\/images\/rss.png\" alt=\"RSS\" loading=\"lazy\"><\/a><a class=\"rsswidget rss-widget-title\" href=\"https:\/\/emasini.ro\/\">eMasini<\/a><\/span><\/h4>\n<ul>\n<li><a class=\"rsswidget\" href=\"https:\/\/emasini.ro\/scadere-de-peste-6-a-productiei-auto-in-romania-in-ianuarie-2026-pe-fondul-vanzarilor-slabe\/\">Sc\u0103dere de peste 6% a produc\u021biei auto \u00een Rom\u00e2nia \u00een ianuarie 2026, pe fondul v\u00e2nz\u0103rilor slabe<\/a>\n<div class=\"rssSummary\">Produc\u021bia de automobile \u00een Rom\u00e2nia a \u00eenregistrat o contrac\u021bie semnificativ\u0103 la \u00eenceputul anului 2026, potrivit datelor publicate de Asocia\u021bia Produc\u0103torilor de Automobile din Rom\u00e2nia (ACAROM). \u00cen luna ianuarie au fost asamblate 36.875 de autoturisme, ceea ce reprezint\u0103 o sc\u0103dere de 6,6% comparativ cu aceea\u0219i perioad\u0103 a anului trecut. Din totalul ma\u0219inilor produse, uzina Dacia de [\u2026]<\/div>\n<\/li>\n<\/ul>\n<\/aside>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"td-post-content tagdiv-type\">\n<p><strong>Pia\u021ba b\u0103uturilor r\u0103coritoare din Rom\u00e2nia traverseaz\u0103 o perioad\u0103 dificil\u0103 pentru unul dintre cei mai mari juc\u0103tori din industrie: Coca-Cola HBC Rom\u00e2nia a \u00eenregistrat \u00een 2025 un volum de v\u00e2nz\u0103ri \u00een sc\u0103dere pentru al treilea an consecutiv<\/strong>, pe fondul unui mediu de consum \u201edificil\u201d care reflect\u0103 schimb\u0103ri \u00een comportamentul cump\u0103r\u0103torilor \u0219i presiuni economice locale.<\/p>\n<p>Potrivit cifrelor raportate de companie, \u00eembuteliatorul a comercializat <strong>aproximativ 174,8 milioane navete de b\u0103uturi<\/strong> anul trecut, cu <strong>4,1% mai pu\u021bin dec\u00e2t \u00een 2024<\/strong>. Aceast\u0103 sc\u0103dere urmeaz\u0103 unei tendin\u021be descendente \u00eencepute \u00een 2023 \u0219i continuate \u00een 2024, c\u00e2nd volumele au cobor\u00e2t constant comparativ cu anii anteriori.<\/p>\n<p>Compania, parte din grupul elve\u021bian listat la bursele din Londra \u0219i Atena, consider\u0103 contextul macroeconomic dificil din Rom\u00e2nia un factor semnificativ pentru evolu\u021bia v\u00e2nz\u0103rilor. \u00cen paralel, segmentul b\u0103uturilor f\u0103r\u0103 zah\u0103r a \u00eenregistrat o cre\u0219tere moderat\u0103 \u00een 2025, iar energizantele au \u00eenregistrat un avans de peste 20%, \u00een parte datorit\u0103 adapt\u0103rii portofoliului la cererea consumatorilor.<\/p>\n<p>Pe de alt\u0103 parte, sc\u0103derea volumelor pe pia\u021ba rom\u00e2neasc\u0103 contrasteaz\u0103 cu evolu\u021bia pozitiv\u0103 \u00een alte regiuni din Europa Central\u0103 \u0219i de Est, unde unele pie\u021be au raportat cre\u0219teri ale v\u00e2nz\u0103rilor. Totu\u0219i, Rom\u00e2nia r\u0103m\u00e2ne una dintre pu\u021binele \u021b\u0103ri din regiune cu un trend negativ \u00een volume anul trecut.<\/p>\n<p>La nivel de grup, Coca-Cola HBC a raportat pentru 2025 v\u00e2nz\u0103ri totale de aproape 3 miliarde de navete \u0219i cre\u0219teri valorice ale veniturilor \u0219i profitului, sus\u021binute de performan\u021bele interna\u021bionale ale portofoliului. \u00cen viitorul apropiat, compania estimeaz\u0103 o cre\u0219tere moderat\u0103 a veniturilor \u0219i profitului opera\u021bional pentru 2026, \u00eentr-un climat economic global marcat de incertitudini.<\/p>\n<p><strong>Analistii de pia\u021b\u0103<\/strong> pun declinul par\u021bial pe seama taxei pe zah\u0103r introdus\u0103 \u00een Rom\u00e2nia \u0219i a cre\u0219terii presiunilor asupra puterii de cump\u0103rare, dar \u0219i pe schimb\u0103rile \u00een preferin\u021bele consumatorilor rom\u00e2ni, care tind s\u0103 reduc\u0103 consumul de b\u0103uturi carbogazoase tradi\u021bionale \u00een favoarea produselor percepute ca mai s\u0103n\u0103toase sau alternative.<\/p>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/orasul-timisoara.ro\/local-36881\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/orasul-timisoara.ro\/wp-content\/uploads\/2026\/02\/cica-cola.jpg&#8221;] Investitii in TimisoaraCoca-Cola HBC Rom\u00e2nia: al treilea an de declin al v\u00e2nz\u0103rilor \u00een contextul&#8230; Investitii in Timisoara \u0218tiri Locale \u0218tiri na\u021bionale \u0219i interna\u021bionale Coca-Cola HBC Rom\u00e2nia: al treilea an de declin al v\u00e2nz\u0103rilor \u00een contextul unui consum dificil De c\u0103tre redactia &#8211; 13\/02\/2026 Facebook Twitter WhatsApp Linkedin ReddIt Email Imprimare Pia\u021ba b\u0103uturilor [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[226,189],"class_list":["post-1766393","post","type-post","status-publish","format-standard","hentry","category-romania","tag-crawlmanager","tag-orasul-timisoara-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1766393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1766393"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1766393\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1766393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1766393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1766393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}