{"id":1765001,"date":"2026-02-06T16:01:40","date_gmt":"2026-02-06T13:01:40","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1765001"},"modified":"2026-02-06T16:01:40","modified_gmt":"2026-02-06T13:01:40","slug":"how-brut-archives-new-vintage-clothes-took-over-menswear","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1765001","title":{"rendered":"How BRUT Archive&#8217;s New-Vintage Clothes Took Over Menswear"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770219206-nyc_shop_google-4.jpg&#8221;]<\/p>\n<article class=\"articleCore___jz22v articleCore___jz22v story___rLN7E isFullscreenHero\" data-view=\"post\" data-layout=\"story\">\n<div class=\"main___V1upB hasSocialInteraction___TBOhu\">\n<aside data-cy=\"interactionSidebar\" class=\"interactionSidebar___EDQxW available___tb6a0\">\n<div data-cy=\"interactionBar\" class=\"wrapper___dWPrU interaction___uYGM3 isMobileViewportVisible___YNYTW\"><dialog data-cy=\"socialInteractionDialog\" class=\"socialInteractionDialog___htkzc\"><\/p>\n<div class=\"popUp___yNTzH\">\n<div class=\"formWrapper___x07Hy\">\n<h2 class=\"title___cm6PA family-condensed--l___yWgh0 title___KCPPY\">Join Highsnobiety<\/h2>\n<p class=\"proposition___VFmd1\">Create an account to share your reaction and engage with the community.<\/p>\n<p class=\"termsConditions___kwJoC\">By signing up, you agree to Highsnobiety\u2019s Privacy Policy and Terms &amp; Conditions.<\/p>\n<\/div>\n<p class=\"signInLink___l3OAU\">Already have an account?<\/p>\n<\/div>\n<p><\/dialog><\/p>\n<ul class=\"container___SI5Ew\">\n<li class=\"entry___HjU75\">\n<li data-cy=\"shareButton\" class=\"entry___HjU75 share___gZUzS\" aria-label=\"share button\"><span class=\"label___uDgPg\">Share<\/span><\/li>\n<\/ul>\n<\/div>\n<\/aside>\n<div data-cy=\"article-hero\" class=\"articleHero___dPxjY articleHero___Ffkz7 story aboveTheFold___Z8hoF splitscreen___iyr7k fullscreen___h4hSL\">\n<div class=\"heroSplitScreen___cDUSq left___iIuGE hero\">\n<div class=\"mediaContainer___FDIqZ\">\n<div class=\"responsiveVideo___e8cwl video___Y3fUu\" data-cy=\"responsiveVideo\"><img decoding=\"async\" class=\"poster___w98nw visible___wH5R9\" src=\"https:\/\/image.mux.com\/ldUMF2A9wslb17fYhu02mPGpq8VCpkBMH\/thumbnail.jpg?time=0\" loading=\"eager\" alt=\"brut archives brand interview\"><\/div>\n<\/div>\n<div class=\"metaContainer___XFBTG\">\n<h2 class=\"title___cm6PA family-condensed--xxl___WuxmG articleTitle___Svyxo\">Why This Paris Store Has New Yorkers Lining Up in the Freezing Cold<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"articleContent____2C5X articleContent___Zx74X story\">\n<div class=\"floatingAd___O6gNm unit___LNwAM mpu___jBf9d mobile\" data-cy=\"unit-mpu-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ mpu___KZGD5 loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Since its start in 2012, so much has happened to BRUT that even its founder, 34-year-old Paul Ben Chemhoun, can hardly keep up. What began as his personal archive became one of Paris\u2019s go-to spots for vintage clothing. Now it\u2019s a full-blown brand with over 40 employees that just opened a New York store, down the street from buzzy local boutique Colbo.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">\u201cIt\u2019s been absolutely crazy,\u201d Chemhoun says, back in Paris after a couple of weeks in the United States. \u201cSince opening, there\u2019s been a line out front \u2013 and it was freezing.\u201d The reason people were willing to queue up at 37 Orchard Street in the ice-caked Lower East Side isn\u2019t hard to guess: BRUT is arriving in New York right as menswear comes down with a case of vintage-feel workwear fever. Its formula of wearable, premium-seeming, classic-yet-modern clothing has \u201cright time, right place\u201d written all over it.\u00a0\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-0\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-first___BTdUp mobile\" data-cy=\"unit-inpost-first-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-first___V5atz loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"parallax___NUJyQ extended___qZ7NO story___yqBp9 parallaxImageGrid___BDhFD\">\n<div class=\"contentParallaxImageGrid___eS3eK grid_6___MopQa\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214849-nyc_carrousel_def-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214849-nyc_carrousel_def-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214849-nyc_carrousel_def-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214849-nyc_carrousel_def-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214849-nyc_carrousel_def-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214849-nyc_carrousel_def-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214849-nyc_carrousel_def-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214849-nyc_carrousel_def-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214849-nyc_carrousel_def-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214849-nyc_carrousel_def-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214906-photo-2025-12-23-11-10-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.2 240w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214906-photo-2025-12-23-11-10-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.4 480w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214906-photo-2025-12-23-11-10-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.6 720w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214906-photo-2025-12-23-11-10-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.8 960w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214906-photo-2025-12-23-11-10-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200 1200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214906-photo-2025-12-23-11-10-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.2 240w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214906-photo-2025-12-23-11-10-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.4 480w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214906-photo-2025-12-23-11-10-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.6 720w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214906-photo-2025-12-23-11-10-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.8 960w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214906-photo-2025-12-23-11-10-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200 1200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mediaCredits___kCTfN\"><span><\/p>\n<div class=\"creditText___hgcW9\">brut, brut<\/div>\n<p><\/span><\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">The BRUT collection is huge, containing roughly 250 individual items, often in multiple colors. It has none of the purist reverence or headiness that actual vintage or even vintage repro is known for. \u201cWe\u2019re just a bunch of guys making what we want to make,\u201d says Chemhoum. There\u2019s everything from balmacaan coats and Cowichan-style knits to high-waisted chinos and rib tees, all loosely based on historical inspirations. But some references are clearly more modern, as some pieces feel borrowed from the playbook of like-minded, similarly successful labels Bode and Aim\u00e9 Leon Dore: the hand-knit-looking \u201cBaseball Cardigan\u201d and the preppy-styled \u201cSummit Jacket\u201d are prime examples here.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">These kinds of kitchen-sink old-and-new homages reflect BRUT\u2019s loose, playful take on vintage. It\u2019s not about exacting replicas \u2013 it\u2019s the look and feel that matters. Yes, attention to quality and detail is there, too. All pieces from the \u2018Rework\u2019 line, including the in-demand Barbour jacket, are made in France from high-end materials \u2013 in this case dry-waxed cotton from British Millerain. But most styles from the official BRUT line have a different touch: they hit a similar upper-mid price-point ($350-950 for outerwear, $200-300 for pants) but are made elsewhere from fabric blends.\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-1\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"articleGalleryWrap___fppOe gallery___ohrUV story___vWvI2 normal\">\n<div class=\"gallery___N3hXL articleGallery___Th_lw\">\n<div class=\"carousel___onTwh\">\n<div class=\"carouselScroller___P6t2w\">\n<div class=\"carouselItem___qzUQR carouselItem___amc2E\">\n<div role=\"presentation\" class=\"wrapper\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu image___fzBOd portrait___qB7_k active\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carouselItem___qzUQR carouselItem___amc2E\">\n<div role=\"presentation\" class=\"wrapper\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu image___fzBOd portrait___qB7_k\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-nyc_capsule-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-nyc_capsule-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-nyc_capsule-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-nyc_capsule-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-nyc_capsule-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-nyc_capsule-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-nyc_capsule-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-nyc_capsule-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-nyc_capsule-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-nyc_capsule-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carouselItem___qzUQR carouselItem___amc2E\">\n<div role=\"presentation\" class=\"wrapper\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu image___fzBOd portrait___qB7_k\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-denim_program.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2033%3A2500&amp;w=2033&amp;dpr=0.2 406w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-denim_program.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2033%3A2500&amp;w=2033&amp;dpr=0.4 813w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-denim_program.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2033%3A2500&amp;w=2033&amp;dpr=0.6 1219w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-denim_program.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2033%3A2500&amp;w=2033&amp;dpr=0.8 1626w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-denim_program.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2033%3A2500&amp;w=2033 2033w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-denim_program.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2033%3A2500&amp;w=2033&amp;dpr=0.2 406w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-denim_program.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2033%3A2500&amp;w=2033&amp;dpr=0.4 813w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-denim_program.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2033%3A2500&amp;w=2033&amp;dpr=0.6 1219w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-denim_program.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2033%3A2500&amp;w=2033&amp;dpr=0.8 1626w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-denim_program.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2033%3A2500&amp;w=2033 2033w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carouselItem___qzUQR carouselItem___amc2E\">\n<div role=\"presentation\" class=\"wrapper\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu image___fzBOd portrait___qB7_k\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-rework_barbour_nyc-9.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1876%3A2500&amp;w=1876&amp;dpr=0.2 375w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-rework_barbour_nyc-9.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1876%3A2500&amp;w=1876&amp;dpr=0.4 750w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-rework_barbour_nyc-9.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1876%3A2500&amp;w=1876&amp;dpr=0.6 1125w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-rework_barbour_nyc-9.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1876%3A2500&amp;w=1876&amp;dpr=0.8 1500w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-rework_barbour_nyc-9.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1876%3A2500&amp;w=1876 1876w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-rework_barbour_nyc-9.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1876%3A2500&amp;w=1876&amp;dpr=0.2 375w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-rework_barbour_nyc-9.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1876%3A2500&amp;w=1876&amp;dpr=0.4 750w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-rework_barbour_nyc-9.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1876%3A2500&amp;w=1876&amp;dpr=0.6 1125w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-rework_barbour_nyc-9.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1876%3A2500&amp;w=1876&amp;dpr=0.8 1500w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-rework_barbour_nyc-9.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1876%3A2500&amp;w=1876 1876w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carouselItem___qzUQR carouselItem___amc2E\">\n<div role=\"presentation\" class=\"wrapper\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu image___fzBOd portrait___qB7_k\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"meta___KlSoA\">\n<div class=\"mediaMeta___aiMkN galleryCredits___geiNC hasMeta___Juo7Z\"><span><\/p>\n<div class=\"creditText___rHdWt\">Brut<\/div>\n<p><\/span><\/div>\n<p><span class=\"counter___sDRsZ\">1 \/ 5<\/span><\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">For Chemhoun, opening the store in New York was both a big move and an obvious one. \u201cWe\u2019ve always had a lot of American customers, online and in Paris. With tariffs and rising shipping costs, it just made sense for us to be here.\u201d Still, landing across the Atlantic came with a cultural learning curve. At the opening party, the store was draped in a giant U.S. flag that spilled onto the sidewalk \u2013 a detail that, judging by the comments on the brand\u2019s IG page, some of those same American customers found to be in poor taste. \u201cIt was entirely my fault,\u201d says Chemhoun. \u201cI simply bought a flag that was way too large.\u201d\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Chemhoun\u2019s journey with BRUT began as a kid growing up in Lyon, where his father ran a store full of Americana and his grandfather had sold military surplus at flea markets. \u201cBack in the \u201890s, my father and I went looking for vintage every Sunday,\u201d says Chemhoun. \u201cAs kids do, I wanted to try something totally different than my father. He was into Americana, so I decided to focus on French workwear.\u201d<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-2\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"parallax___NUJyQ extended___qZ7NO story___yqBp9 parallaxImageGrid___BDhFD\">\n<div class=\"contentParallaxImageGrid___eS3eK grid_6___MopQa\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216898-archives_showroom-7.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216898-archives_showroom-7.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216898-archives_showroom-7.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216898-archives_showroom-7.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216898-archives_showroom-7.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216898-archives_showroom-7.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216898-archives_showroom-7.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216898-archives_showroom-7.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216898-archives_showroom-7.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216898-archives_showroom-7.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217184-nyc_store_floor_tee-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.2 240w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217184-nyc_store_floor_tee-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.4 480w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217184-nyc_store_floor_tee-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.6 720w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217184-nyc_store_floor_tee-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.8 960w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217184-nyc_store_floor_tee-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200 1200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217184-nyc_store_floor_tee-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.2 240w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217184-nyc_store_floor_tee-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.4 480w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217184-nyc_store_floor_tee-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.6 720w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217184-nyc_store_floor_tee-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.8 960w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217184-nyc_store_floor_tee-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200 1200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mediaCredits___kCTfN\"><span><\/p>\n<div class=\"creditText___hgcW9\">Brut, Brut<\/div>\n<p><\/span><\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">That little act of rebellion paid off. Upon moving to Paris, where he first worked as an architect, Chemhoun opened a successful vintage archive filled with antique French pieces. \u201cAll the major brands \u2013 Dior, Margiela, Louis Vuitton, Lemaire \u2013 came in to find interesting shapes, interesting designs.\u201d More than ten years later, the BRUT team is still running it, though much has changed in the meantime. \u201cToday, designers go online for vintage references, and come to us for the really rare pieces,\u201d Chemhoun says.\u00a0\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Having worked closely with designers for a decade, Chemhoun realized around 2021 that he wanted to do his \u201cown thing.\u201d The team split their time between running the Paris store, just north of the Marais, and reworking vintage garments for a modern fit. One early hit was the 1950s French army chinos. They had hundreds in size 36 (XL), which they cut down at the waist and tapered slightly. (There\u2019s even a rumor, happily embraced by BRUT, that David Lynch may have picked one up in the Paris store.) The same silhouette, now produced in China, remains a bestseller.<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-3\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentImage___ZtTiP image___Zd0tF normal story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216851-nyc_team.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216851-nyc_team.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216851-nyc_team.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216851-nyc_team.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216851-nyc_team.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216851-nyc_team.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216851-nyc_team.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216851-nyc_team.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216851-nyc_team.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216851-nyc_team.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Brut<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">But the cropped Barbour jacket \u2013 a first sample hangs on the wall of the New York store \u2013 is probably the best example of BRUT\u2019s way of working. \u201cThe classic Barbour silhouettes felt too long, too old-money. So we punked them up, \u2013entirely unlicensed,\u201d says Chemhoun. \u201cBarbour caught wind, reached out, and told us to drop the crown symbol. Still, they were happy to help find the right zippers, linings, and details.\u201d Barbour apparently liked the result so much that it\u2019s now producing a version of the style itself.<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Having just returned from New York, Chemhoun is already plotting new plans for BRUT. Now that they\u2019ve quit selling vintage \u2013 \u201ceveryone\u2019s a dealer these days, so that game is over\u201d \u2013 they\u2019re all in on the in-house collection. \u201cWe want to open a flagship store in Paris, a place where people can hang out and we can host collaborations.\u201d And the American adventure? New York seems just the beginning. \u201cIt\u2019s a big market,\u201d Chemhoun says. \u201cWe definitely have a lot more to do there.\u201d<\/p>\n<\/div>\n<footer class=\"articleFooter___KgB90 articleFooter____oGOd hasSocialInteraction___TBOhu story\">\n<ul class=\"tagButtonGroup___DEUl1 tags___irEU7\">\n<li class=\"tagButtonGroupItem___gemOI\"><span class=\"tagButton___ZRzr4 tag___v4cqZ\">Fashion Trends<\/span><\/li>\n<li class=\"tagButtonGroupItem___gemOI\">\n<li class=\"tagButtonGroupItem___gemOI\"><\/ul>\n<div class=\"wrapper___ny_aw\">\n<div class=\"articleAuthor___lboFb\">\n<div class=\"image___Rh51m\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1765379799-img_6406.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=749&amp;dpr=0.2 149w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1765379799-img_6406.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=749&amp;dpr=0.4 299w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1765379799-img_6406.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=749&amp;dpr=0.6 449w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1765379799-img_6406.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=749&amp;dpr=0.8 599w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1765379799-img_6406.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=749 749w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1765379799-img_6406.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=749&amp;dpr=0.2 149w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1765379799-img_6406.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=749&amp;dpr=0.4 299w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1765379799-img_6406.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=749&amp;dpr=0.6 449w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1765379799-img_6406.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=749&amp;dpr=0.8 599w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1765379799-img_6406.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=749 749w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"info___ssZkH\">\n<div class=\"author___1tx8O\"><span class=\"name___DNm3E\">Lukas Mauve<\/span><\/div>\n<p><span class=\"description___ETp9P\">Contributing Writer<\/span><\/div>\n<\/div>\n<\/div>\n<\/footer>\n<\/div>\n<\/article>\n<div class=\"articleContent____2C5X articleContent___Zx74X story\">\n<div class=\"floatingAd___O6gNm unit___LNwAM mpu___jBf9d mobile\" data-cy=\"unit-mpu-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ mpu___KZGD5 loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Since its start in 2012, so much has happened to BRUT that even its founder, 34-year-old Paul Ben Chemhoun, can hardly keep up. What began as his personal archive became one of Paris\u2019s go-to spots for vintage clothing. Now it\u2019s a full-blown brand with over 40 employees that just opened a New York store, down the street from buzzy local boutique Colbo.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">\u201cIt\u2019s been absolutely crazy,\u201d Chemhoun says, back in Paris after a couple of weeks in the United States. \u201cSince opening, there\u2019s been a line out front \u2013 and it was freezing.\u201d The reason people were willing to queue up at 37 Orchard Street in the ice-caked Lower East Side isn\u2019t hard to guess: BRUT is arriving in New York right as menswear comes down with a case of vintage-feel workwear fever. Its formula of wearable, premium-seeming, classic-yet-modern clothing has \u201cright time, right place\u201d written all over it.\u00a0\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-0\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-first___BTdUp mobile\" data-cy=\"unit-inpost-first-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-first___V5atz loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"parallax___NUJyQ extended___qZ7NO story___yqBp9 parallaxImageGrid___BDhFD\">\n<div class=\"contentParallaxImageGrid___eS3eK grid_6___MopQa\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214849-nyc_carrousel_def-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214849-nyc_carrousel_def-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214849-nyc_carrousel_def-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214849-nyc_carrousel_def-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214849-nyc_carrousel_def-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214849-nyc_carrousel_def-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214849-nyc_carrousel_def-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214849-nyc_carrousel_def-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214849-nyc_carrousel_def-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214849-nyc_carrousel_def-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214906-photo-2025-12-23-11-10-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.2 240w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214906-photo-2025-12-23-11-10-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.4 480w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214906-photo-2025-12-23-11-10-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.6 720w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214906-photo-2025-12-23-11-10-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.8 960w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214906-photo-2025-12-23-11-10-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200 1200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214906-photo-2025-12-23-11-10-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.2 240w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214906-photo-2025-12-23-11-10-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.4 480w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214906-photo-2025-12-23-11-10-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.6 720w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214906-photo-2025-12-23-11-10-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.8 960w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770214906-photo-2025-12-23-11-10-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200 1200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mediaCredits___kCTfN\"><span><\/p>\n<div class=\"creditText___hgcW9\">brut, brut<\/div>\n<p><\/span><\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">The BRUT collection is huge, containing roughly 250 individual items, often in multiple colors. It has none of the purist reverence or headiness that actual vintage or even vintage repro is known for. \u201cWe\u2019re just a bunch of guys making what we want to make,\u201d says Chemhoum. There\u2019s everything from balmacaan coats and Cowichan-style knits to high-waisted chinos and rib tees, all loosely based on historical inspirations. But some references are clearly more modern, as some pieces feel borrowed from the playbook of like-minded, similarly successful labels Bode and Aim\u00e9 Leon Dore: the hand-knit-looking \u201cBaseball Cardigan\u201d and the preppy-styled \u201cSummit Jacket\u201d are prime examples here.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">These kinds of kitchen-sink old-and-new homages reflect BRUT\u2019s loose, playful take on vintage. It\u2019s not about exacting replicas \u2013 it\u2019s the look and feel that matters. Yes, attention to quality and detail is there, too. All pieces from the \u2018Rework\u2019 line, including the in-demand Barbour jacket, are made in France from high-end materials \u2013 in this case dry-waxed cotton from British Millerain. But most styles from the official BRUT line have a different touch: they hit a similar upper-mid price-point ($350-950 for outerwear, $200-300 for pants) but are made elsewhere from fabric blends.\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-1\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"articleGalleryWrap___fppOe gallery___ohrUV story___vWvI2 normal\">\n<div class=\"gallery___N3hXL articleGallery___Th_lw\">\n<div class=\"carousel___onTwh\">\n<div class=\"carouselScroller___P6t2w\">\n<div class=\"carouselItem___qzUQR carouselItem___amc2E\">\n<div role=\"presentation\" class=\"wrapper\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu image___fzBOd portrait___qB7_k active\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carouselItem___qzUQR carouselItem___amc2E\">\n<div role=\"presentation\" class=\"wrapper\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu image___fzBOd portrait___qB7_k\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-nyc_capsule-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-nyc_capsule-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-nyc_capsule-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-nyc_capsule-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-nyc_capsule-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-nyc_capsule-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-nyc_capsule-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-nyc_capsule-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-nyc_capsule-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-nyc_capsule-17.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carouselItem___qzUQR carouselItem___amc2E\">\n<div role=\"presentation\" class=\"wrapper\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu image___fzBOd portrait___qB7_k\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-denim_program.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2033%3A2500&amp;w=2033&amp;dpr=0.2 406w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-denim_program.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2033%3A2500&amp;w=2033&amp;dpr=0.4 813w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-denim_program.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2033%3A2500&amp;w=2033&amp;dpr=0.6 1219w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-denim_program.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2033%3A2500&amp;w=2033&amp;dpr=0.8 1626w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-denim_program.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2033%3A2500&amp;w=2033 2033w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-denim_program.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2033%3A2500&amp;w=2033&amp;dpr=0.2 406w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-denim_program.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2033%3A2500&amp;w=2033&amp;dpr=0.4 813w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-denim_program.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2033%3A2500&amp;w=2033&amp;dpr=0.6 1219w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-denim_program.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2033%3A2500&amp;w=2033&amp;dpr=0.8 1626w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-denim_program.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2033%3A2500&amp;w=2033 2033w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carouselItem___qzUQR carouselItem___amc2E\">\n<div role=\"presentation\" class=\"wrapper\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu image___fzBOd portrait___qB7_k\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-rework_barbour_nyc-9.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1876%3A2500&amp;w=1876&amp;dpr=0.2 375w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-rework_barbour_nyc-9.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1876%3A2500&amp;w=1876&amp;dpr=0.4 750w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-rework_barbour_nyc-9.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1876%3A2500&amp;w=1876&amp;dpr=0.6 1125w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-rework_barbour_nyc-9.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1876%3A2500&amp;w=1876&amp;dpr=0.8 1500w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-rework_barbour_nyc-9.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1876%3A2500&amp;w=1876 1876w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-rework_barbour_nyc-9.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1876%3A2500&amp;w=1876&amp;dpr=0.2 375w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-rework_barbour_nyc-9.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1876%3A2500&amp;w=1876&amp;dpr=0.4 750w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-rework_barbour_nyc-9.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1876%3A2500&amp;w=1876&amp;dpr=0.6 1125w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-rework_barbour_nyc-9.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1876%3A2500&amp;w=1876&amp;dpr=0.8 1500w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-rework_barbour_nyc-9.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1876%3A2500&amp;w=1876 1876w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carouselItem___qzUQR carouselItem___amc2E\">\n<div role=\"presentation\" class=\"wrapper\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu image___fzBOd portrait___qB7_k\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217248-latest_arrivals_carrousel_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"meta___KlSoA\">\n<div class=\"mediaMeta___aiMkN galleryCredits___geiNC hasMeta___Juo7Z\"><span><\/p>\n<div class=\"creditText___rHdWt\">Brut<\/div>\n<p><\/span><\/div>\n<p><span class=\"counter___sDRsZ\">1 \/ 5<\/span><\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">For Chemhoun, opening the store in New York was both a big move and an obvious one. \u201cWe\u2019ve always had a lot of American customers, online and in Paris. With tariffs and rising shipping costs, it just made sense for us to be here.\u201d Still, landing across the Atlantic came with a cultural learning curve. At the opening party, the store was draped in a giant U.S. flag that spilled onto the sidewalk \u2013 a detail that, judging by the comments on the brand\u2019s IG page, some of those same American customers found to be in poor taste. \u201cIt was entirely my fault,\u201d says Chemhoun. \u201cI simply bought a flag that was way too large.\u201d\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Chemhoun\u2019s journey with BRUT began as a kid growing up in Lyon, where his father ran a store full of Americana and his grandfather had sold military surplus at flea markets. \u201cBack in the \u201890s, my father and I went looking for vintage every Sunday,\u201d says Chemhoun. \u201cAs kids do, I wanted to try something totally different than my father. He was into Americana, so I decided to focus on French workwear.\u201d<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-2\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"parallax___NUJyQ extended___qZ7NO story___yqBp9 parallaxImageGrid___BDhFD\">\n<div class=\"contentParallaxImageGrid___eS3eK grid_6___MopQa\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216898-archives_showroom-7.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216898-archives_showroom-7.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216898-archives_showroom-7.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216898-archives_showroom-7.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216898-archives_showroom-7.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216898-archives_showroom-7.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216898-archives_showroom-7.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216898-archives_showroom-7.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216898-archives_showroom-7.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216898-archives_showroom-7.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217184-nyc_store_floor_tee-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.2 240w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217184-nyc_store_floor_tee-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.4 480w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217184-nyc_store_floor_tee-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.6 720w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217184-nyc_store_floor_tee-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.8 960w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217184-nyc_store_floor_tee-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200 1200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217184-nyc_store_floor_tee-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.2 240w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217184-nyc_store_floor_tee-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.4 480w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217184-nyc_store_floor_tee-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.6 720w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217184-nyc_store_floor_tee-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200&amp;dpr=0.8 960w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770217184-nyc_store_floor_tee-copy.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1200%3A1500&amp;w=1200 1200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mediaCredits___kCTfN\"><span><\/p>\n<div class=\"creditText___hgcW9\">Brut, Brut<\/div>\n<p><\/span><\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">That little act of rebellion paid off. Upon moving to Paris, where he first worked as an architect, Chemhoun opened a successful vintage archive filled with antique French pieces. \u201cAll the major brands \u2013 Dior, Margiela, Louis Vuitton, Lemaire \u2013 came in to find interesting shapes, interesting designs.\u201d More than ten years later, the BRUT team is still running it, though much has changed in the meantime. \u201cToday, designers go online for vintage references, and come to us for the really rare pieces,\u201d Chemhoun says.\u00a0\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Having worked closely with designers for a decade, Chemhoun realized around 2021 that he wanted to do his \u201cown thing.\u201d The team split their time between running the Paris store, just north of the Marais, and reworking vintage garments for a modern fit. One early hit was the 1950s French army chinos. They had hundreds in size 36 (XL), which they cut down at the waist and tapered slightly. (There\u2019s even a rumor, happily embraced by BRUT, that David Lynch may have picked one up in the Paris store.) The same silhouette, now produced in China, remains a bestseller.<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-3\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentImage___ZtTiP image___Zd0tF normal story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216851-nyc_team.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216851-nyc_team.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216851-nyc_team.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216851-nyc_team.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216851-nyc_team.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216851-nyc_team.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216851-nyc_team.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216851-nyc_team.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216851-nyc_team.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770216851-nyc_team.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Brut<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">But the cropped Barbour jacket \u2013 a first sample hangs on the wall of the New York store \u2013 is probably the best example of BRUT\u2019s way of working. \u201cThe classic Barbour silhouettes felt too long, too old-money. So we punked them up, \u2013entirely unlicensed,\u201d says Chemhoun. \u201cBarbour caught wind, reached out, and told us to drop the crown symbol. Still, they were happy to help find the right zippers, linings, and details.\u201d Barbour apparently liked the result so much that it\u2019s now producing a version of the style itself.<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Having just returned from New York, Chemhoun is already plotting new plans for BRUT. Now that they\u2019ve quit selling vintage \u2013 \u201ceveryone\u2019s a dealer these days, so that game is over\u201d \u2013 they\u2019re all in on the in-house collection. \u201cWe want to open a flagship store in Paris, a place where people can hang out and we can host collaborations.\u201d And the American adventure? New York seems just the beginning. \u201cIt\u2019s a big market,\u201d Chemhoun says. \u201cWe definitely have a lot more to do there.\u201d<\/p>\n<\/div>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770131346-ed_feat_gen_z_uniform_3x2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770131346-ed_feat_gen_z_uniform_3x2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770131346-ed_feat_gen_z_uniform_3x2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770131346-ed_feat_gen_z_uniform_3x2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770131346-ed_feat_gen_z_uniform_3x2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770131346-ed_feat_gen_z_uniform_3x2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770131346-ed_feat_gen_z_uniform_3x2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770131346-ed_feat_gen_z_uniform_3x2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770131346-ed_feat_gen_z_uniform_3x2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770131346-ed_feat_gen_z_uniform_3x2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-GdPG83_ISNqNGf2A1J00VA\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">In the Age of Individuality, Gen Z Still Longs for a Uniform<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Style<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Tiffany Ng<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-02-03T15:59:35.000Z\" class=\"published___OncXt since\">10 days ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1767966960-neithers-brand-interview-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1767966960-neithers-brand-interview-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1767966960-neithers-brand-interview-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1767966960-neithers-brand-interview-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1767966960-neithers-brand-interview-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1767966960-neithers-brand-interview-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1767966960-neithers-brand-interview-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1767966960-neithers-brand-interview-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1767966960-neithers-brand-interview-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1767966960-neithers-brand-interview-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-NzhHrc3wR4m3jAAVYiTepQ\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Why, After a Decade in Seoul, This Designer Moved His Brand to Tokyo<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Style<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Lukas Mauve<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-02-02T16:57:01.000Z\" class=\"published___OncXt since\">11 days ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1769506210-lgn_fw26_finale_10.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1769506210-lgn_fw26_finale_10.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1769506210-lgn_fw26_finale_10.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1769506210-lgn_fw26_finale_10.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1769506210-lgn_fw26_finale_10.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1769506210-lgn_fw26_finale_10.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1769506210-lgn_fw26_finale_10.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1769506210-lgn_fw26_finale_10.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1769506210-lgn_fw26_finale_10.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1769506210-lgn_fw26_finale_10.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-IG8HILpkR9mFHI1oDAfgmA\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Some of Fashion Week&#8217;s Best Moments Slipped Right Under Your Radar<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Style<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Jake Silbert<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-01-27T14:55:47.000Z\" class=\"published___OncXt since\">17 days ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1769450329-dsc_9178.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1769450329-dsc_9178.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1769450329-dsc_9178.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1769450329-dsc_9178.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1769450329-dsc_9178.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1769450329-dsc_9178.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1769450329-dsc_9178.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1769450329-dsc_9178.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1769450329-dsc_9178.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1769450329-dsc_9178.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-Wzuq-mLYTfyP7tDUQSxcUg\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">You Won&#8217;t Find This One-Man Brand\u2019s Clothes Anywhere Near Paris Fashion Week<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Style<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Lukas Mauve<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-01-26T20:33:00.000Z\" class=\"published___OncXt since\">18 days ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770845053-nikepr.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770845053-nikepr.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770845053-nikepr.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770845053-nikepr.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770845053-nikepr.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770845053-nikepr.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770845053-nikepr.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770845053-nikepr.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770845053-nikepr.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770845053-nikepr.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-T0xxd43WQSO7ceqTMoTi3Q\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\"> Nike&#8217;s Ultra-Luxe Habanero Skate Shoe Is Almost Too Spicy<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Sneakers<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Tayler Adigun<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-02-12T23:49:02.000Z\" class=\"published___OncXt since\">10 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770647169-cover-nike.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770647169-cover-nike.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770647169-cover-nike.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770647169-cover-nike.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770647169-cover-nike.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770647169-cover-nike.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770647169-cover-nike.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770647169-cover-nike.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770647169-cover-nike.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770647169-cover-nike.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-SBF6CYdySDKAuR_1EmZEpQ\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Pirouette Away In Nike&#8217;s Red-Hot &amp; Romantically Ribbon-Tied Sneakerina<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Sneakers<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Alek Rose<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-02-12T22:30:00.000Z\" class=\"published___OncXt since\">11 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770914225-collina-strada-converse-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770914225-collina-strada-converse-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770914225-collina-strada-converse-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770914225-collina-strada-converse-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770914225-collina-strada-converse-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770914225-collina-strada-converse-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770914225-collina-strada-converse-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770914225-collina-strada-converse-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770914225-collina-strada-converse-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770914225-collina-strada-converse-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-GYaeVtieQOSelw7o41VXVA\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">The Collina Strada Converse Is So Extreme It Barely Looks Like a Converse<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Sneakers<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Tom Barker<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-02-12T21:45:02.000Z\" class=\"published___OncXt since\">12 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770974762-sacai-smythson.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770974762-sacai-smythson.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770974762-sacai-smythson.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770974762-sacai-smythson.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770974762-sacai-smythson.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770974762-sacai-smythson.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770974762-sacai-smythson.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770974762-sacai-smythson.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770974762-sacai-smythson.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770974762-sacai-smythson.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-BsI9odS3R9qe7-bjOdfN8Q\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">sacai Made Leather Bags Out of Historic English Notebooks<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Style<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Tom Barker<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-02-12T19:45:01.000Z\" class=\"published___OncXt since\">14 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770828282-nb-cover.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770828282-nb-cover.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770828282-nb-cover.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770828282-nb-cover.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770828282-nb-cover.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770828282-nb-cover.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770828282-nb-cover.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770828282-nb-cover.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770828282-nb-cover.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770828282-nb-cover.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-RidIGQmqSiiTL1LWoWy43w\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Who Knew New Balance&#8217;s Retro Dad Runner Would Look So Pretty in Pink?<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Sneakers<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Alek Rose<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-02-12T18:00:03.000Z\" class=\"published___OncXt since\">16 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770908362-public-school-new-york-interview-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770908362-public-school-new-york-interview-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770908362-public-school-new-york-interview-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770908362-public-school-new-york-interview-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770908362-public-school-new-york-interview-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770908362-public-school-new-york-interview-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770908362-public-school-new-york-interview-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770908362-public-school-new-york-interview-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770908362-public-school-new-york-interview-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770908362-public-school-new-york-interview-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-SUvSZ_kpTS6WLaig2IGHpw\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Public School Says Its Nikes &#8220;Are a Metaphor&#8221; for Its Comeback (EXCLUSIVE)<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Style<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Jake Silbert<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-02-12T16:54:24.000Z\" class=\"published___OncXt since\">17 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<p>[analyse_source url=&#8221;http:\/\/highsnobiety.com\/p\/brut-archive-interview\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770219206-nyc_shop_google-4.jpg&#8221;] Join Highsnobiety Create an account to share your reaction and engage with the community. 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