{"id":1764988,"date":"2026-02-10T17:04:47","date_gmt":"2026-02-10T14:04:47","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1764988"},"modified":"2026-02-10T17:04:47","modified_gmt":"2026-02-10T14:04:47","slug":"fashion-is-in-its-try-hard-era","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1764988","title":{"rendered":"Fashion Is in its Try-Hard Era"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770657278-gettyimages-2222515021.jpg&#8221;]<\/p>\n<article class=\"articleCore___jz22v articleCore___jz22v story___rLN7E\" data-view=\"post\" data-layout=\"story\">\n<nav class=\"breadcrumb___hhC2v articleBreadcrumb___zdsak breadcrumbContainer\">\n<ul class=\"breadcrumb-list___iNPI7\">\n<li class=\"breadcrumb-item___ipis0\"><span>Culture<\/span><\/li>\n<li class=\"breadcrumb-item___ipis0\">\n<h1>Fashion Is in its Try-Hard Era <\/h1>\n<\/li>\n<\/ul>\n<\/nav>\n<div class=\"main___V1upB hasSocialInteraction___TBOhu\">\n<aside data-cy=\"interactionSidebar\" class=\"interactionSidebar___EDQxW available___tb6a0\">\n<div data-cy=\"interactionBar\" class=\"wrapper___dWPrU interaction___uYGM3 isMobileViewportVisible___YNYTW\"><dialog data-cy=\"socialInteractionDialog\" class=\"socialInteractionDialog___htkzc\"><\/p>\n<div class=\"popUp___yNTzH\">\n<div class=\"formWrapper___x07Hy\">\n<h2 class=\"title___cm6PA family-condensed--l___yWgh0 title___KCPPY\">Join Highsnobiety<\/h2>\n<p class=\"proposition___VFmd1\">Create an account to share your reaction and engage with the community.<\/p>\n<p class=\"termsConditions___kwJoC\">By signing up, you agree to Highsnobiety\u2019s Privacy Policy and Terms &amp; Conditions.<\/p>\n<\/div>\n<p class=\"signInLink___l3OAU\">Already have an account?<\/p>\n<\/div>\n<p><\/dialog><\/p>\n<ul class=\"container___SI5Ew\">\n<li class=\"entry___HjU75\">\n<li data-cy=\"shareButton\" class=\"entry___HjU75 share___gZUzS\" aria-label=\"share button\"><span class=\"label___uDgPg\">Share<\/span><\/li>\n<\/ul>\n<\/div>\n<\/aside>\n<div class=\"articleMeta___vPIr8 articleMeta___dVfYm story\">\n<h2 class=\"title___cm6PA family-condensed--xxl___WuxmG articleTitle___Bq7Qc\">Fashion Is in its Try-Hard Era <\/h2>\n<div class=\"articleInfo___L4xm3\"><span class=\"author___T6CH6\">Written by Edmond Lau<\/span><span class=\"info\"><time datetime=\"2026-02-10T17:04:47.000Z\" class=\"published___OncXt date\">3 days ago<\/time><span class=\"categories___Zh1Gy\"> in Culture<\/span><\/span><\/div>\n<\/div>\n<div data-cy=\"article-hero\" class=\"articleHero___dPxjY articleHero___Ffkz7 story aboveTheFold___Z8hoF\">\n<div role=\"dialog\" class=\"heroImage___udQKF hero story___bYAtS\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770657278-gettyimages-2222515021.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770657278-gettyimages-2222515021.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770657278-gettyimages-2222515021.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770657278-gettyimages-2222515021.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770657278-gettyimages-2222515021.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770657278-gettyimages-2222515021.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770657278-gettyimages-2222515021.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770657278-gettyimages-2222515021.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770657278-gettyimages-2222515021.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770657278-gettyimages-2222515021.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG\"><span><\/p>\n<div class=\"creditText___rHdWt\">Getty Images<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"articleContent____2C5X articleContent___Zx74X story\">\n<div class=\"floatingAd___O6gNm unit___LNwAM mpu___jBf9d mobile\" data-cy=\"unit-mpu-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ mpu___KZGD5 loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">In a way, the Burberry video released in October 2024 was an early indication of things to come. In the nine-minute clip, footballer Cole Palmer goes fishing in the countryside. Nothing particularly interesting happens. Instead, we\u2019re asked to sit in the discomfort of stillness, to share with Palmer a fragment of time in nature.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">A similar message surfaced months later from Bottega Veneta. In March 2025, the house launched its \u201cCraft Is Our Language\u201d campaign marking the 50th anniversary of its signature Intrecciato weave. Using hands as a central motif, the campaign foregrounded human touch as a carrier of an unspoken shared language, whether in weaving leather, shaping artwork, or expressing thought. For design houses, craft has always mattered. Yet, amidst a steady stream of quality control scandals and more scrutiny on production, consumers have begun to feel like they\u2019re being duped into buying luxury goods that don\u2019t live up to their name. So, brands such as Bottega have started to emphasize just how difficult \u2014 and human \u2014 it is to do what they do.\u00a0\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-0\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-first___BTdUp mobile\" data-cy=\"unit-inpost-first-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-first___V5atz loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentImage___ZtTiP image___Zd0tF extended___kLMaF story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637931-bottega-veneta_craft-is-our-language_tyler-okonma_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1308&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637931-bottega-veneta_craft-is-our-language_tyler-okonma_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1308&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637931-bottega-veneta_craft-is-our-language_tyler-okonma_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1308&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637931-bottega-veneta_craft-is-our-language_tyler-okonma_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1308&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637931-bottega-veneta_craft-is-our-language_tyler-okonma_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1308&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637931-bottega-veneta_craft-is-our-language_tyler-okonma_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1308&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637931-bottega-veneta_craft-is-our-language_tyler-okonma_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1308&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637931-bottega-veneta_craft-is-our-language_tyler-okonma_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1308&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637931-bottega-veneta_craft-is-our-language_tyler-okonma_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1308&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637931-bottega-veneta_craft-is-our-language_tyler-okonma_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1308&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Bottega Veneta<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">On the surface, neither of these things seem related to Rosal\u00eda\u2019s album <em>Lux<\/em>. But, stick with me. Where the artist\u2019s earlier work leaned toward pop maximalism, <em>Lux<\/em> featured German opera and lyrics in 13 different languages. The album\u2019s sheer complexity might have relegated it to the fringes. Instead, <em>Lux<\/em> propelled Rosal\u00eda to global commercial success, reaching number one in the US, the UK, and Spain, while also earning the artist her first Top 10 debut on the Billboard 200.<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Taken together, these moments suggest something in the air. Across music, fashion, and art, effort has become desirable again.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">The signs are everywhere. Multiple luxury brands, including Jil Sander, Dior and Miu Miu, have embraced the literary world even as attention spans shrink. Young Zoomers are choosing things they can touch and feel \u2014 analog media, dumb phones \u2014 over the weightless convenience of smartphones. When it comes to romance, we\u2019ve begun aspiring to multi-year \u201cyearning\u201d as an alternative to quick hookups. We see it, too, in the exploding popularity of a mentally challenging game like chess, and in the renewed thirst for toned arms, which are exponentially more difficult to achieve than, say, losing weight with the aid of a GLP-1.<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-1\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentEmbed___NLbCs embed___J_49g story___P_PZz\">\n<div class=\"embed___lZwjR contentDynamicEmbed___pVwCy\" id=\"embed-bGip49SZSPSue4SsDCeI5w\">\n<div class=\"content___bNOox\">\n<div class=\"loader___mW2wf\">\n<div class=\"embedConsentDisclaimer___DWdTC disclaimer___IUAcY hide___GB24J\">\n<div class=\"title___cm6PA family-condensed--l___yWgh0 title___T6HTf\">Your Highsnobiety privacy settings have blocked this Instagram post.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Why now? What is all this friction (or the appearance of it) for? On one hand, visible effort can make something feel important. We love our clothes hand-stitched, our gym visits properly selfied, our work accomplishments hard-won. On the other hand, not all effort is valuable. Sometimes, friction is simply inefficiency and nostalgia; a visit to the DMV will never actually be romantic. Inconvenience alone is not a moral good.<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">The culture oracles among us think it\u2019s because we\u2019ve reached a tipping point in our relationship with technology. Recently, writers and commentators have positioned friction as the counter to technological overreach. After all, ours is a reality organized around the removal of resistance. Click here, tap there. *Apple Pay ding.* The designer and artist Ruby Thelot described the uncanny experience of sitting in a driverless Waymo as the end state of the technorati\u2019s tendency to treat humanity as an inconvenience. Likewise, cultural strategist Eugene Healey argued that algorithmic slop has rendered content consumption so passive that only ragebait can provoke a visceral reaction. In January, The Cut told us that we all need to be \u201cfriction-maxxing\u201d as parents, lest we face a generation that lacks the wherewithal to stand up to Silicon Valley\u2019s sinister flattening of the human experience.\u00a0Online, a class of &#8220;friction influencers&#8221; talk about how embracing life&#8217;s necessary textures, such as moving to a new city, or using the grocery store check-out, leads to a more meaningful, or at least cooler, experience of life (often bordering on varying levels of nonsensicality; per @eugenestrat,&#8221;Principle 1 is don&#8217;t be afraid to niche down and gently gatekeep&#8221;).  <\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-2\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Fashion is no exception to the slide toward cultural weightlessness. As writer Tora Northman pointed out, garments these days are designed not for bodies but for screens. It doesn\u2019t matter so much how an item of clothing feels or behaves on skin, but how it photographs \u2014 and how quickly and legibly it can be absorbed via six-inch 4K glass brick. Much of contemporary design isn\u2019t meant to be truly wearable, Northman argued. Writing about <em>that<\/em> Coperni FW23 show, she asked: \u201cEveryone and their mother had seen Hadid wearing the spray-on dress. But what filled the rest of the Coperni collection that season? Do you remember?\u201d Experiencing clothing as an image trumps the logistical hassle of how someone puts it on, takes it off, or walks around in it for more than 30 seconds.\u00a0<\/p>\n<div class=\"parallax___NUJyQ extended___qZ7NO story___yqBp9 parallaxImageGrid___BDhFD\">\n<div class=\"contentParallaxImageGrid___eS3eK grid_6___MopQa\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-coperni-ss23.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.2 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-coperni-ss23.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.4 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-coperni-ss23.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.6 1728w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-coperni-ss23.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.8 2304w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-coperni-ss23.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880 2880w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-coperni-ss23.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.2 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-coperni-ss23.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.4 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-coperni-ss23.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.6 1728w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-coperni-ss23.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.8 2304w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-coperni-ss23.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880 2880w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-copernia-ss23-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.2 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-copernia-ss23-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.4 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-copernia-ss23-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.6 1728w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-copernia-ss23-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.8 2304w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-copernia-ss23-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880 2880w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-copernia-ss23-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.2 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-copernia-ss23-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.4 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-copernia-ss23-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.6 1728w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-copernia-ss23-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.8 2304w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-copernia-ss23-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880 2880w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mediaCredits___kCTfN\"><span><\/p>\n<div class=\"creditText___hgcW9\">Getty Images, Getty Images<\/div>\n<p><\/span><\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">These critiques point to a growing unease with effortlessness as the default cultural condition. The unspoken goal of modern life is to eliminate imperfection so completely that we never have to experience it at all. Only recently have we started to realize that, in the process of optimization, the texture and substance of actual meaning have been stripped away, too.\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-3\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">The antidote? <em>Meaningful<\/em> friction. Meticulous provenance. Highly technical craftsmanship. An album that requires fluency in more than a dozen languages to fully appreciate. Carefully documented evolutions and plenty of \u201cproof\u201d of the process at hand.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Still, friction isn\u2019t the be-all-end-all solution. Stopping the discourse there would be too, well, easy. Rather, our idea of friction is a convenient proxy for true meaning. It\u2019s appealing because it reintroduces proof of human presence. Experiencing something that\u2019s difficult to parse or that demands our attention reassures us that a person was once here, wrestling with material, language, or form. Friction restores a sense of encounter. It asks something of us, and in doing so, confirms that there is still something there to be met.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Even in more down-to-earth corners of culture, effort is making a return; there\u2019s a clear hunger among audiences to do a little legwork in their consumption. When streaming services arrived on the scene, it didn\u2019t take long for TV binges to become the norm. Never again would we have to wait a week between episodes \u2014 or so we thought. Then came <em>Heated Rivalry<\/em>, which dropped one episode a week for six weeks. Rather than frustrate viewers, this slow-burn strategy only intensified their obsession.\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-4\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentImage___ZtTiP image___Zd0tF extended___kLMaF story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637067-hudson-williams-connor-storrie.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1920%3A1280&amp;w=1920&amp;dpr=0.2 384w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637067-hudson-williams-connor-storrie.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1920%3A1280&amp;w=1920&amp;dpr=0.4 768w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637067-hudson-williams-connor-storrie.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1920%3A1280&amp;w=1920&amp;dpr=0.6 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637067-hudson-williams-connor-storrie.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1920%3A1280&amp;w=1920&amp;dpr=0.8 1536w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637067-hudson-williams-connor-storrie.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1920%3A1280&amp;w=1920 1920w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637067-hudson-williams-connor-storrie.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1920%3A1280&amp;w=1920&amp;dpr=0.2 384w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637067-hudson-williams-connor-storrie.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1920%3A1280&amp;w=1920&amp;dpr=0.4 768w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637067-hudson-williams-connor-storrie.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1920%3A1280&amp;w=1920&amp;dpr=0.6 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637067-hudson-williams-connor-storrie.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1920%3A1280&amp;w=1920&amp;dpr=0.8 1536w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637067-hudson-williams-connor-storrie.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1920%3A1280&amp;w=1920 1920w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">HBO Max<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Fans\u2019 love for <em>Heated Rivalry<\/em> bordered on religion. They memed, GIF\u2019ed, and rewatched (known as \u201creheating\u201d), and each time their adoration grew. They thrilled at dissecting episodes down to the micro-expressions of the characters. In one shot, Ilya Rozanov\u2019s fingers dance nervously on a bartop as he tries to figure out whether the object of his fixation, Shane Hollander, is available. Later in the series, tears on Shane\u2019s lash line as he and Ilya finally confess their feelings can only be seen in a screenshot at full brightness. The feverish reaction to <em>Heated Rivalry<\/em> suggested something that was perhaps counterintuitive: We had fallen back in love with appointment viewing.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Meaningful friction promises to re-anchor us in significance. It brings back time, labor, and consequence: qualities that have been sanded away by platforms designed remove them\u00a0 wherever possible. The audience yearns for subtext and revisitations. The cultural products that succeed will be able to thread this needle.\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-5\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"parallax___NUJyQ extended___qZ7NO story___yqBp9 parallaxImageGrid___BDhFD\">\n<div class=\"contentParallaxImageGrid___eS3eK grid_6___MopQa\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.2 567w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.4 1134w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.6 1702w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.8 2269w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837 2837w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.2 567w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.4 1134w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.6 1702w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.8 2269w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837 2837w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.2 567w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.4 1134w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.6 1702w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.8 2269w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837 2837w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.2 567w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.4 1134w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.6 1702w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.8 2269w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837 2837w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mediaCredits___kCTfN\"><span><\/p>\n<div class=\"creditText___hgcW9\">Getty Images, Getty Images<\/div>\n<p><\/span><\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">This year, brands, designers, and institutions will no doubt rush to reintroduce texture, effort, and constraint. We\u2019ve seen Chanel, Tekla, Sandy Liang and others double down on hand-drawn illustrations as a human counterweight to the onslaught of computer generated slop. Earlier this month at Prada\u2019s Fall\/Winter 2026 menswear show, recurring details such as dirtied oversized cuffs and cracking rain coats evoked the beauty of patina and the passage of time \u2014 a sense of something earned \u2014\u00a0 in contrast to our current superspeed fashion cycle.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">The question isn\u2019t whether friction will continue to trend; it almost certainly will. Instead, what we should ask ourselves is whether what we\u2019re seeing amounts to genuine resistance, or inconvenience masking as depth. There\u2019s a world of difference between a challenge that ignites the spirit and a hassle that simply wastes our time. Waiting two hours for a table at the latest overwrought downtown It spot won\u2019t suddenly make the mediocre food taste any better. A bad album released on vinyl is still a bad album.\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-6\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Still, we don\u2019t want \u201cfriction-core\u201d as a microtrend that dissipates as quickly as it arrives. We are right to reject the hollow ease of the digital age, but we shouldn\u2019t confuse difficulty for meaning. The goal of meaningful friction isn\u2019t to make life a struggle; it\u2019s to make life felt. If we are going to work for our culture, let it be for something that feels good. Otherwise, we\u2019re just trading the effortless void for a difficult one.\u00a0<\/p>\n<\/div>\n<footer class=\"articleFooter___KgB90 articleFooter____oGOd hasSocialInteraction___TBOhu story\">\n<ul class=\"tagButtonGroup___DEUl1 tags___irEU7\">\n<li class=\"tagButtonGroupItem___gemOI\"><span class=\"tagButton___ZRzr4 tag___v4cqZ\">rosalia<\/span><\/li>\n<li class=\"tagButtonGroupItem___gemOI\"><span class=\"tagButton___ZRzr4 tag___v4cqZ\">bottega veneta<\/span><\/li>\n<li class=\"tagButtonGroupItem___gemOI\"><\/ul>\n<div class=\"wrapper___ny_aw\">\n<div class=\"articleAuthor___lboFb\">\n<div class=\"image___Rh51m\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770744336-image-1008x1008.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1008&amp;dpr=0.2 201w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770744336-image-1008x1008.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1008&amp;dpr=0.4 403w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770744336-image-1008x1008.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1008&amp;dpr=0.6 604w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770744336-image-1008x1008.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1008&amp;dpr=0.8 806w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770744336-image-1008x1008.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1008 1008w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770744336-image-1008x1008.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1008&amp;dpr=0.2 201w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770744336-image-1008x1008.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1008&amp;dpr=0.4 403w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770744336-image-1008x1008.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1008&amp;dpr=0.6 604w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770744336-image-1008x1008.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1008&amp;dpr=0.8 806w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770744336-image-1008x1008.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1008 1008w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"info___ssZkH\">\n<div class=\"author___1tx8O\"><span class=\"name___DNm3E\">Edmond Lau<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/footer>\n<\/div>\n<\/article>\n<div class=\"articleContent____2C5X articleContent___Zx74X story\">\n<div class=\"floatingAd___O6gNm unit___LNwAM mpu___jBf9d mobile\" data-cy=\"unit-mpu-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ mpu___KZGD5 loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">In a way, the Burberry video released in October 2024 was an early indication of things to come. In the nine-minute clip, footballer Cole Palmer goes fishing in the countryside. Nothing particularly interesting happens. Instead, we\u2019re asked to sit in the discomfort of stillness, to share with Palmer a fragment of time in nature.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">A similar message surfaced months later from Bottega Veneta. In March 2025, the house launched its \u201cCraft Is Our Language\u201d campaign marking the 50th anniversary of its signature Intrecciato weave. Using hands as a central motif, the campaign foregrounded human touch as a carrier of an unspoken shared language, whether in weaving leather, shaping artwork, or expressing thought. For design houses, craft has always mattered. Yet, amidst a steady stream of quality control scandals and more scrutiny on production, consumers have begun to feel like they\u2019re being duped into buying luxury goods that don\u2019t live up to their name. So, brands such as Bottega have started to emphasize just how difficult \u2014 and human \u2014 it is to do what they do.\u00a0\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-0\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-first___BTdUp mobile\" data-cy=\"unit-inpost-first-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-first___V5atz loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentImage___ZtTiP image___Zd0tF extended___kLMaF story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637931-bottega-veneta_craft-is-our-language_tyler-okonma_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1308&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637931-bottega-veneta_craft-is-our-language_tyler-okonma_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1308&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637931-bottega-veneta_craft-is-our-language_tyler-okonma_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1308&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637931-bottega-veneta_craft-is-our-language_tyler-okonma_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1308&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637931-bottega-veneta_craft-is-our-language_tyler-okonma_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1308&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637931-bottega-veneta_craft-is-our-language_tyler-okonma_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1308&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637931-bottega-veneta_craft-is-our-language_tyler-okonma_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1308&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637931-bottega-veneta_craft-is-our-language_tyler-okonma_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1308&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637931-bottega-veneta_craft-is-our-language_tyler-okonma_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1308&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637931-bottega-veneta_craft-is-our-language_tyler-okonma_2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1308&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Bottega Veneta<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">On the surface, neither of these things seem related to Rosal\u00eda\u2019s album <em>Lux<\/em>. But, stick with me. Where the artist\u2019s earlier work leaned toward pop maximalism, <em>Lux<\/em> featured German opera and lyrics in 13 different languages. The album\u2019s sheer complexity might have relegated it to the fringes. Instead, <em>Lux<\/em> propelled Rosal\u00eda to global commercial success, reaching number one in the US, the UK, and Spain, while also earning the artist her first Top 10 debut on the Billboard 200.<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Taken together, these moments suggest something in the air. Across music, fashion, and art, effort has become desirable again.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">The signs are everywhere. Multiple luxury brands, including Jil Sander, Dior and Miu Miu, have embraced the literary world even as attention spans shrink. Young Zoomers are choosing things they can touch and feel \u2014 analog media, dumb phones \u2014 over the weightless convenience of smartphones. When it comes to romance, we\u2019ve begun aspiring to multi-year \u201cyearning\u201d as an alternative to quick hookups. We see it, too, in the exploding popularity of a mentally challenging game like chess, and in the renewed thirst for toned arms, which are exponentially more difficult to achieve than, say, losing weight with the aid of a GLP-1.<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-1\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentEmbed___NLbCs embed___J_49g story___P_PZz\">\n<div class=\"embed___lZwjR contentDynamicEmbed___pVwCy\" id=\"embed-bGip49SZSPSue4SsDCeI5w\">\n<div class=\"content___bNOox\">\n<div class=\"loader___mW2wf\">\n<div class=\"embedConsentDisclaimer___DWdTC disclaimer___IUAcY hide___GB24J\">\n<div class=\"title___cm6PA family-condensed--l___yWgh0 title___T6HTf\">Your Highsnobiety privacy settings have blocked this Instagram post.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Why now? What is all this friction (or the appearance of it) for? On one hand, visible effort can make something feel important. We love our clothes hand-stitched, our gym visits properly selfied, our work accomplishments hard-won. On the other hand, not all effort is valuable. Sometimes, friction is simply inefficiency and nostalgia; a visit to the DMV will never actually be romantic. Inconvenience alone is not a moral good.<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">The culture oracles among us think it\u2019s because we\u2019ve reached a tipping point in our relationship with technology. Recently, writers and commentators have positioned friction as the counter to technological overreach. After all, ours is a reality organized around the removal of resistance. Click here, tap there. *Apple Pay ding.* The designer and artist Ruby Thelot described the uncanny experience of sitting in a driverless Waymo as the end state of the technorati\u2019s tendency to treat humanity as an inconvenience. Likewise, cultural strategist Eugene Healey argued that algorithmic slop has rendered content consumption so passive that only ragebait can provoke a visceral reaction. In January, The Cut told us that we all need to be \u201cfriction-maxxing\u201d as parents, lest we face a generation that lacks the wherewithal to stand up to Silicon Valley\u2019s sinister flattening of the human experience.\u00a0Online, a class of &#8220;friction influencers&#8221; talk about how embracing life&#8217;s necessary textures, such as moving to a new city, or using the grocery store check-out, leads to a more meaningful, or at least cooler, experience of life (often bordering on varying levels of nonsensicality; per @eugenestrat,&#8221;Principle 1 is don&#8217;t be afraid to niche down and gently gatekeep&#8221;).  <\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-2\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Fashion is no exception to the slide toward cultural weightlessness. As writer Tora Northman pointed out, garments these days are designed not for bodies but for screens. It doesn\u2019t matter so much how an item of clothing feels or behaves on skin, but how it photographs \u2014 and how quickly and legibly it can be absorbed via six-inch 4K glass brick. Much of contemporary design isn\u2019t meant to be truly wearable, Northman argued. Writing about <em>that<\/em> Coperni FW23 show, she asked: \u201cEveryone and their mother had seen Hadid wearing the spray-on dress. But what filled the rest of the Coperni collection that season? Do you remember?\u201d Experiencing clothing as an image trumps the logistical hassle of how someone puts it on, takes it off, or walks around in it for more than 30 seconds.\u00a0<\/p>\n<div class=\"parallax___NUJyQ extended___qZ7NO story___yqBp9 parallaxImageGrid___BDhFD\">\n<div class=\"contentParallaxImageGrid___eS3eK grid_6___MopQa\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-coperni-ss23.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.2 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-coperni-ss23.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.4 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-coperni-ss23.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.6 1728w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-coperni-ss23.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.8 2304w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-coperni-ss23.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880 2880w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-coperni-ss23.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.2 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-coperni-ss23.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.4 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-coperni-ss23.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.6 1728w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-coperni-ss23.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.8 2304w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-coperni-ss23.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880 2880w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-copernia-ss23-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.2 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-copernia-ss23-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.4 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-copernia-ss23-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.6 1728w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-copernia-ss23-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.8 2304w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-copernia-ss23-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880 2880w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-copernia-ss23-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.2 576w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-copernia-ss23-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.4 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-copernia-ss23-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.6 1728w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-copernia-ss23-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880&amp;dpr=0.8 2304w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770638343-copernia-ss23-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3046%3A4569&amp;w=2880 2880w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mediaCredits___kCTfN\"><span><\/p>\n<div class=\"creditText___hgcW9\">Getty Images, Getty Images<\/div>\n<p><\/span><\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">These critiques point to a growing unease with effortlessness as the default cultural condition. The unspoken goal of modern life is to eliminate imperfection so completely that we never have to experience it at all. Only recently have we started to realize that, in the process of optimization, the texture and substance of actual meaning have been stripped away, too.\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-3\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">The antidote? <em>Meaningful<\/em> friction. Meticulous provenance. Highly technical craftsmanship. An album that requires fluency in more than a dozen languages to fully appreciate. Carefully documented evolutions and plenty of \u201cproof\u201d of the process at hand.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Still, friction isn\u2019t the be-all-end-all solution. Stopping the discourse there would be too, well, easy. Rather, our idea of friction is a convenient proxy for true meaning. It\u2019s appealing because it reintroduces proof of human presence. Experiencing something that\u2019s difficult to parse or that demands our attention reassures us that a person was once here, wrestling with material, language, or form. Friction restores a sense of encounter. It asks something of us, and in doing so, confirms that there is still something there to be met.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Even in more down-to-earth corners of culture, effort is making a return; there\u2019s a clear hunger among audiences to do a little legwork in their consumption. When streaming services arrived on the scene, it didn\u2019t take long for TV binges to become the norm. Never again would we have to wait a week between episodes \u2014 or so we thought. Then came <em>Heated Rivalry<\/em>, which dropped one episode a week for six weeks. Rather than frustrate viewers, this slow-burn strategy only intensified their obsession.\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-4\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentImage___ZtTiP image___Zd0tF extended___kLMaF story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637067-hudson-williams-connor-storrie.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1920%3A1280&amp;w=1920&amp;dpr=0.2 384w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637067-hudson-williams-connor-storrie.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1920%3A1280&amp;w=1920&amp;dpr=0.4 768w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637067-hudson-williams-connor-storrie.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1920%3A1280&amp;w=1920&amp;dpr=0.6 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637067-hudson-williams-connor-storrie.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1920%3A1280&amp;w=1920&amp;dpr=0.8 1536w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637067-hudson-williams-connor-storrie.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1920%3A1280&amp;w=1920 1920w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637067-hudson-williams-connor-storrie.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1920%3A1280&amp;w=1920&amp;dpr=0.2 384w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637067-hudson-williams-connor-storrie.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1920%3A1280&amp;w=1920&amp;dpr=0.4 768w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637067-hudson-williams-connor-storrie.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1920%3A1280&amp;w=1920&amp;dpr=0.6 1152w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637067-hudson-williams-connor-storrie.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1920%3A1280&amp;w=1920&amp;dpr=0.8 1536w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637067-hudson-williams-connor-storrie.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1920%3A1280&amp;w=1920 1920w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">HBO Max<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Fans\u2019 love for <em>Heated Rivalry<\/em> bordered on religion. They memed, GIF\u2019ed, and rewatched (known as \u201creheating\u201d), and each time their adoration grew. They thrilled at dissecting episodes down to the micro-expressions of the characters. In one shot, Ilya Rozanov\u2019s fingers dance nervously on a bartop as he tries to figure out whether the object of his fixation, Shane Hollander, is available. Later in the series, tears on Shane\u2019s lash line as he and Ilya finally confess their feelings can only be seen in a screenshot at full brightness. The feverish reaction to <em>Heated Rivalry<\/em> suggested something that was perhaps counterintuitive: We had fallen back in love with appointment viewing.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Meaningful friction promises to re-anchor us in significance. It brings back time, labor, and consequence: qualities that have been sanded away by platforms designed remove them\u00a0 wherever possible. The audience yearns for subtext and revisitations. The cultural products that succeed will be able to thread this needle.\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-5\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"parallax___NUJyQ extended___qZ7NO story___yqBp9 parallaxImageGrid___BDhFD\">\n<div class=\"contentParallaxImageGrid___eS3eK grid_6___MopQa\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.2 567w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.4 1134w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.6 1702w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.8 2269w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837 2837w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.2 567w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.4 1134w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.6 1702w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.8 2269w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26-02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837 2837w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.2 567w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.4 1134w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.6 1702w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.8 2269w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837 2837w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.2 567w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.4 1134w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.6 1702w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837&amp;dpr=0.8 2269w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770637948-prada-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2837%3A4256&amp;w=2837 2837w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mediaCredits___kCTfN\"><span><\/p>\n<div class=\"creditText___hgcW9\">Getty Images, Getty Images<\/div>\n<p><\/span><\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">This year, brands, designers, and institutions will no doubt rush to reintroduce texture, effort, and constraint. We\u2019ve seen Chanel, Tekla, Sandy Liang and others double down on hand-drawn illustrations as a human counterweight to the onslaught of computer generated slop. Earlier this month at Prada\u2019s Fall\/Winter 2026 menswear show, recurring details such as dirtied oversized cuffs and cracking rain coats evoked the beauty of patina and the passage of time \u2014 a sense of something earned \u2014\u00a0 in contrast to our current superspeed fashion cycle.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">The question isn\u2019t whether friction will continue to trend; it almost certainly will. Instead, what we should ask ourselves is whether what we\u2019re seeing amounts to genuine resistance, or inconvenience masking as depth. There\u2019s a world of difference between a challenge that ignites the spirit and a hassle that simply wastes our time. Waiting two hours for a table at the latest overwrought downtown It spot won\u2019t suddenly make the mediocre food taste any better. A bad album released on vinyl is still a bad album.\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-6\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Still, we don\u2019t want \u201cfriction-core\u201d as a microtrend that dissipates as quickly as it arrives. We are right to reject the hollow ease of the digital age, but we shouldn\u2019t confuse difficulty for meaning. The goal of meaningful friction isn\u2019t to make life a struggle; it\u2019s to make life felt. If we are going to work for our culture, let it be for something that feels good. Otherwise, we\u2019re just trading the effortless void for a difficult one.\u00a0<\/p>\n<\/div>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"teaserMedia___TcHbp imageSection____8002\" data-cy=\"teaser-video\">\n<div class=\"responsiveVideo___e8cwl\" data-cy=\"responsiveVideo\"><img decoding=\"async\" class=\"poster___w98nw visible___wH5R9\" src=\"https:\/\/image.mux.com\/sOCN8rIydcFX01ZlXfDycB7lge500y7PEX\/thumbnail.jpg?time=0\" loading=\"lazy\" alt=\"Woman floating above a rock with the words Rosalia is cute above and below her\"><\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-VUaBKxiqSZOe5IlyE3-avA\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Rosal\u00eda Is CUUUUuuuuuute<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Culture<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Willa Bennett<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2024-09-03T10:57:13.000Z\" class=\"published___OncXt since\">1 year ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1688430463-bottega-veneta-sloane-street-store-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1688430463-bottega-veneta-sloane-street-store-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1688430463-bottega-veneta-sloane-street-store-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1688430463-bottega-veneta-sloane-street-store-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1688430463-bottega-veneta-sloane-street-store-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1688430463-bottega-veneta-sloane-street-store-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1688430463-bottega-veneta-sloane-street-store-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1688430463-bottega-veneta-sloane-street-store-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1688430463-bottega-veneta-sloane-street-store-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1688430463-bottega-veneta-sloane-street-store-3.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-145934411\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Bottega Veneta&#8217;s New Store Is Like a Library of Good Taste<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Culture<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Highsnobiety <span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2023-07-07T20:16:37.000Z\" class=\"published___OncXt since\">2 years ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1687459956-bottega-veneta-air-afrique-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1687459956-bottega-veneta-air-afrique-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1687459956-bottega-veneta-air-afrique-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1687459956-bottega-veneta-air-afrique-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1687459956-bottega-veneta-air-afrique-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1687459956-bottega-veneta-air-afrique-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1687459956-bottega-veneta-air-afrique-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1687459956-bottega-veneta-air-afrique-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1687459956-bottega-veneta-air-afrique-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1687459956-bottega-veneta-air-afrique-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-167389809\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Thanks to Bottega Veneta, &#8216;Air Afrique&#8217; Is Taking Off Once Again<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Culture<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Highsnobiety <span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2023-06-23T13:07:37.000Z\" class=\"published___OncXt since\">2 years ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1683918263-bottega-veneta-intreccio-nappa-dinosaur-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1683918263-bottega-veneta-intreccio-nappa-dinosaur-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1683918263-bottega-veneta-intreccio-nappa-dinosaur-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1683918263-bottega-veneta-intreccio-nappa-dinosaur-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1683918263-bottega-veneta-intreccio-nappa-dinosaur-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1683918263-bottega-veneta-intreccio-nappa-dinosaur-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1683918263-bottega-veneta-intreccio-nappa-dinosaur-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1683918263-bottega-veneta-intreccio-nappa-dinosaur-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1683918263-bottega-veneta-intreccio-nappa-dinosaur-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1683918263-bottega-veneta-intreccio-nappa-dinosaur-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-111487194\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Bottega Veneta&#8217;s $1K Dinosaur Is Jurassic Luxury<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Culture<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Morgan Smith<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2023-05-15T09:36:19.000Z\" class=\"published___OncXt since\">2 years ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770845053-nikepr.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770845053-nikepr.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770845053-nikepr.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770845053-nikepr.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770845053-nikepr.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770845053-nikepr.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770845053-nikepr.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770845053-nikepr.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770845053-nikepr.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770845053-nikepr.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-T0xxd43WQSO7ceqTMoTi3Q\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\"> Nike&#8217;s Ultra-Luxe Habanero Skate Shoe Is Almost Too Spicy<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Sneakers<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Tayler Adigun<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-02-12T23:49:02.000Z\" class=\"published___OncXt since\">10 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770647169-cover-nike.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770647169-cover-nike.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770647169-cover-nike.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770647169-cover-nike.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770647169-cover-nike.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770647169-cover-nike.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770647169-cover-nike.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770647169-cover-nike.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770647169-cover-nike.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770647169-cover-nike.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-SBF6CYdySDKAuR_1EmZEpQ\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Pirouette Away In Nike&#8217;s Red-Hot &amp; Romantically Ribbon-Tied Sneakerina<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Sneakers<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Alek Rose<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-02-12T22:30:00.000Z\" class=\"published___OncXt since\">11 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770914225-collina-strada-converse-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770914225-collina-strada-converse-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770914225-collina-strada-converse-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770914225-collina-strada-converse-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770914225-collina-strada-converse-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770914225-collina-strada-converse-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770914225-collina-strada-converse-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770914225-collina-strada-converse-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770914225-collina-strada-converse-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770914225-collina-strada-converse-fw26.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-GYaeVtieQOSelw7o41VXVA\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">The Collina Strada Converse Is So Extreme It Barely Looks Like a Converse<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Sneakers<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Tom Barker<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-02-12T21:45:02.000Z\" class=\"published___OncXt since\">12 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770974762-sacai-smythson.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770974762-sacai-smythson.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770974762-sacai-smythson.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770974762-sacai-smythson.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770974762-sacai-smythson.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770974762-sacai-smythson.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770974762-sacai-smythson.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770974762-sacai-smythson.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770974762-sacai-smythson.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770974762-sacai-smythson.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-BsI9odS3R9qe7-bjOdfN8Q\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">sacai Made Leather Bags Out of Historic English Notebooks<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Style<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Tom Barker<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-02-12T19:45:01.000Z\" class=\"published___OncXt since\">14 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770828282-nb-cover.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770828282-nb-cover.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770828282-nb-cover.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770828282-nb-cover.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770828282-nb-cover.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770828282-nb-cover.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770828282-nb-cover.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770828282-nb-cover.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770828282-nb-cover.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770828282-nb-cover.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-RidIGQmqSiiTL1LWoWy43w\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Who Knew New Balance&#8217;s Retro Dad Runner Would Look So Pretty in Pink?<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Sneakers<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Alek Rose<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-02-12T18:00:03.000Z\" class=\"published___OncXt since\">16 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770908362-public-school-new-york-interview-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770908362-public-school-new-york-interview-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770908362-public-school-new-york-interview-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770908362-public-school-new-york-interview-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770908362-public-school-new-york-interview-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770908362-public-school-new-york-interview-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770908362-public-school-new-york-interview-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770908362-public-school-new-york-interview-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770908362-public-school-new-york-interview-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770908362-public-school-new-york-interview-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-SUvSZ_kpTS6WLaig2IGHpw\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Public School Says Its Nikes &#8220;Are a Metaphor&#8221; for Its Comeback (EXCLUSIVE)<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Style<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Jake Silbert<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-02-12T16:54:24.000Z\" class=\"published___OncXt since\">17 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<p>[analyse_source url=&#8221;http:\/\/highsnobiety.com\/p\/fashion-in-its-try-hard-era-bottega-prada\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.highsnobiety.com\/static-assets\/dato\/1770657278-gettyimages-2222515021.jpg&#8221;] Culture Fashion Is in its Try-Hard Era Join Highsnobiety Create an account to share your reaction and engage with the community. By signing up, you agree to Highsnobiety\u2019s Privacy Policy and Terms &amp; Conditions. Already have an account? Share Fashion Is in its Try-Hard Era Written by Edmond Lau3 days ago in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,56],"class_list":["post-1764988","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-highsnobiety-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1764988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1764988"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1764988\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1764988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1764988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1764988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}