{"id":1763633,"date":"2026-02-09T16:39:26","date_gmt":"2026-02-09T13:39:26","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1763633"},"modified":"2026-02-09T16:39:26","modified_gmt":"2026-02-09T13:39:26","slug":"vacations-new-lip-balm-is-like-cracking-into-a-cold-cherry-pepsi","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1763633","title":{"rendered":"Vacation’s New Lip Balm Is like Cracking Into a Cold Cherry Pepsi"},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/www.byrdie.com\/thmb\/U5Lfkns9gb3oLCthieSXp8dJixU=\/1500×0\/filters:no_upscale():max_bytes(150000):strip_icc()\/pepsisocial-47f01230b0574a4b87fde9617b584786.jpg”]<\/p>\n

<\/p>\n
\n
\n
\n

If you click on links we provide, we may receive compensation.\n<\/p>\n

Vacation’s New Lip Balm Is like Cracking Into a Cold Cherry Pepsi<\/h1>\n

The two teamed up for a delicious collab. <\/p>\n

\n
\n
\n
By<\/span><\/p>\n
Sophie Vilensky<\/p>\n
\n
\n
\n
\"Sophie\"Sophie<\/div>\n<\/div>\n
\nSophie Vilensky\n<\/div>\n
\n
    \n
  • <\/ul>\n<\/div>\n
    \nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she’s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n
    \nByrdie’s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
    Published on February 09, 2026 11:39AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
    \n
    \n
    \n
    \n
    \"Someone\"Someone<\/div>\n<\/div>
    <\/p>\n

    Vacation<\/p>\n

    <\/span><\/figcaption><\/figure>\n

    \n
    \n

    Key Takeaways<\/p>\n

    \n
      \n
    • Vacation and Pepsi are teaming up to launch Wild Cherry Pepsi Tinted Lip Gel, a super-glossy SPF 30 lip balm.<\/li>\n
    • Flavored like Wild Cherry Pepsi, the balm was formulated with lip-loving ingredients and comes complete with a “crack-open” cap.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n

      My lips are red like cherries in the spring, and there’s a good reason for that. It’s certainly not sun damage\u2014I’ve just been sipping Wild Cherry Pepsi (not diet, sorry Addison) and applying it to my lips, too.\n<\/p>\n

      Though the SPF brand Vacation knows the power of a good resort or yacht moment, it’s important to find time to take a load off in our day-to-day lives. Sometimes that means cracking open a super cold soda, or applying a lip product that gives you the same satisfaction. This month, the brand is launching Wild Cherry Pepsi Tinted Lip Gel, a leisure-enhancing SPF 30 balm with a super glossy finish (they call it “freshly sipped shine”) and literal “crack-open” cap.\n<\/p>\n

      Ahead, discover everything there is to know about the new release, from its inspiration to its sun shielding powers.\n<\/p>\n

      \n
      \n
      \"A\"A<\/div>\n<\/div>
      <\/p>\n

      Vacation<\/p>\n

      <\/span><\/figcaption><\/figure>\n

      \n
      $17 at Target<\/span><\/span><\/div>\n<\/div>\n

      The Inspiration <\/span><\/h2>\n

      Lach Hall, co-founder of Vacation, tells Byrdie that the brand saw an opportunity to bring the sense of joy Pepsi is known for (the team is a longtime fan of the brand, but aren’t we all?) to the sun care aisle.\n<\/p>\n

      “With the Pepsi Wild Cherry lip gel, we’ve set out to create a product that protects as well as it performs, but also feels delightfully familiar, indulgent, and fun to use,” he explains. “Every element was designed to elevate a daily habit into something memorable that sparks a smile, from the tactile ‘crack-open’ moment to the flavor and feel on the lips.”\n<\/p>\n

      \n
      \n
      \"A\"A<\/div>\n<\/div>
      <\/p>\n

      Vacation<\/p>\n

      <\/span><\/figcaption><\/figure>\n

      Know how a sip of something really refreshing can make you say “ahh”? The same can happen with a hydrating lip balm. Especially<\/em> one that smells and tastes like Wild Cherry Pepsi.\n<\/p>\n

      \n

      Related Stories<\/h2>\n
      \n
      It’s So Easy to Fall In Love With February’s Best Beauty and Style Launches<\/div>\n
      \n
      \"Julia\"Julia<\/div>\n<\/div>\n
      Unicorn Horns, Kitten Fur, and Ballet Slippers\u2014Fragrance’s New Favorite Notes are Pure Fantasy<\/div>\n
      \n
      \"Various\"Various<\/div>\n<\/div>\n<\/div>\n<\/div>\n

      The Formula <\/span><\/h2>\n

      Unsurprisingly, the gel is formulated with a blend of high-performance ingredients to treat your lips right while you enjoy that silky texture and scent. The nostalgic tube houses peptides to support a smooth, supple look, caffeine and kola nut for a burst of energy, hyaluronic acid for major hydration, and vitamin E for antioxidant defense. There’s also cherry seed oil for lightweight moisture and that soft, silky finish.\n<\/p>\n

      \n
      \n
      \"A\"A<\/div>\n<\/div>
      <\/p>\n

      Vacation<\/p>\n

      <\/span><\/figcaption><\/figure>\n

      “The result is a glossy, soda-inspired SPF treatment that feels as good as it looks,” shares the brand. They’re calling the combo of caffeine, kola nut, and cherry seed oil a “cherry cola super blend” for ultra-quenched lips.\n<\/p>\n

      Soda pop? Nah, soda pout<\/em>.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n

      \n
      \n
      Read more:<\/div>\n
        \n
      • Makeup<\/span><\/li>\n
      • Lips<\/span><\/li>\n
      • Lip Gloss, Lipstick & Lip Stain<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n
        \n

        Related Stories<\/h2>\n
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          L’Oreal’s Viral Ballerina Shoes Lipstick Breaks All My Beauty Rules in the Best Way<\/span><\/span><\/div>\n<\/li>\n
        • \n
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          \"A\"A<\/div>\n<\/div>\n<\/div>\n
          Dr. Idriss Put the Yummiest Twist on Her Iconic Lip Basting Kit<\/span><\/span><\/div>\n<\/li>\n
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          \"Person\"Person<\/div>\n<\/div>\n<\/div>\n
          The 11 Best Lip Plumpers, Tested and Reviewed by a Pro Makeup Artist<\/span><\/span><\/div>\n<\/li>\n
        • \n
          \n
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          \"A\"A<\/div>\n<\/div>\n<\/div>\n
          The 8 Best Tinted Lip Balms, per an Editor Who\u2019s Always Testing Them<\/span><\/span><\/div>\n<\/li>\n
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          \"LilyRose\"LilyRose<\/div>\n<\/div>\n<\/div>\n
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            <\/main><\/p>\n

            \n
            \n
            \n

            If you click on links we provide, we may receive compensation.\n<\/p>\n

            Vacation’s New Lip Balm Is like Cracking Into a Cold Cherry Pepsi<\/h1>\n

            The two teamed up for a delicious collab. <\/p>\n

            \n
            \n
            \n
            By<\/span><\/p>\n
            Sophie Vilensky<\/p>\n
            \n
            \n
            \n
            \"Sophie\"Sophie<\/div>\n<\/div>\n
            \nSophie Vilensky\n<\/div>\n
            \n
              \n
            • <\/ul>\n<\/div>\n
              \nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she’s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n
              \nByrdie’s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
              Published on February 09, 2026 11:39AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
              \n
              \n
              \n
              \n
              \"Someone\"Someone<\/div>\n<\/div>
              <\/p>\n

              Vacation<\/p>\n

              <\/span><\/figcaption><\/figure>\n

              \n
              \n

              Key Takeaways<\/p>\n

              \n
                \n
              • Vacation and Pepsi are teaming up to launch Wild Cherry Pepsi Tinted Lip Gel, a super-glossy SPF 30 lip balm.<\/li>\n
              • Flavored like Wild Cherry Pepsi, the balm was formulated with lip-loving ingredients and comes complete with a “crack-open” cap.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n

                My lips are red like cherries in the spring, and there’s a good reason for that. It’s certainly not sun damage\u2014I’ve just been sipping Wild Cherry Pepsi (not diet, sorry Addison) and applying it to my lips, too.\n<\/p>\n

                Though the SPF brand Vacation knows the power of a good resort or yacht moment, it’s important to find time to take a load off in our day-to-day lives. Sometimes that means cracking open a super cold soda, or applying a lip product that gives you the same satisfaction. This month, the brand is launching Wild Cherry Pepsi Tinted Lip Gel, a leisure-enhancing SPF 30 balm with a super glossy finish (they call it “freshly sipped shine”) and literal “crack-open” cap.\n<\/p>\n

                Ahead, discover everything there is to know about the new release, from its inspiration to its sun shielding powers.\n<\/p>\n

                \n
                \n
                \"A\"A<\/div>\n<\/div>
                <\/p>\n

                Vacation<\/p>\n

                <\/span><\/figcaption><\/figure>\n

                \n
                $17 at Target<\/span><\/span><\/div>\n<\/div>\n

                The Inspiration <\/span><\/h2>\n

                Lach Hall, co-founder of Vacation, tells Byrdie that the brand saw an opportunity to bring the sense of joy Pepsi is known for (the team is a longtime fan of the brand, but aren’t we all?) to the sun care aisle.\n<\/p>\n

                “With the Pepsi Wild Cherry lip gel, we’ve set out to create a product that protects as well as it performs, but also feels delightfully familiar, indulgent, and fun to use,” he explains. “Every element was designed to elevate a daily habit into something memorable that sparks a smile, from the tactile ‘crack-open’ moment to the flavor and feel on the lips.”\n<\/p>\n

                \n
                \n
                \"A\"A<\/div>\n<\/div>
                <\/p>\n

                Vacation<\/p>\n

                <\/span><\/figcaption><\/figure>\n

                Know how a sip of something really refreshing can make you say “ahh”? The same can happen with a hydrating lip balm. Especially<\/em> one that smells and tastes like Wild Cherry Pepsi.\n<\/p>\n

                \n

                Related Stories<\/h2>\n
                \n
                It’s So Easy to Fall In Love With February’s Best Beauty and Style Launches<\/div>\n
                \n
                \"Julia\"Julia<\/div>\n<\/div>\n
                Unicorn Horns, Kitten Fur, and Ballet Slippers\u2014Fragrance’s New Favorite Notes are Pure Fantasy<\/div>\n
                \n
                \"Various\"Various<\/div>\n<\/div>\n<\/div>\n<\/div>\n

                The Formula <\/span><\/h2>\n

                Unsurprisingly, the gel is formulated with a blend of high-performance ingredients to treat your lips right while you enjoy that silky texture and scent. The nostalgic tube houses peptides to support a smooth, supple look, caffeine and kola nut for a burst of energy, hyaluronic acid for major hydration, and vitamin E for antioxidant defense. There’s also cherry seed oil for lightweight moisture and that soft, silky finish.\n<\/p>\n

                \n
                \n
                \"A\"A<\/div>\n<\/div>
                <\/p>\n

                Vacation<\/p>\n

                <\/span><\/figcaption><\/figure>\n

                “The result is a glossy, soda-inspired SPF treatment that feels as good as it looks,” shares the brand. They’re calling the combo of caffeine, kola nut, and cherry seed oil a “cherry cola super blend” for ultra-quenched lips.\n<\/p>\n

                Soda pop? Nah, soda pout<\/em>.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n

                \n
                \n
                Read more:<\/div>\n
                  \n
                • Makeup<\/span><\/li>\n
                • Lips<\/span><\/li>\n
                • Lip Gloss, Lipstick & Lip Stain<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n
                  \n
                  \n
                  \n
                  \n
                  \"Someone\"Someone<\/div>\n<\/div>
                  <\/p>\n

                  Vacation<\/p>\n

                  <\/span><\/figcaption><\/figure>\n

                  \n
                  \n

                  Key Takeaways<\/p>\n

                  \n
                    \n
                  • Vacation and Pepsi are teaming up to launch Wild Cherry Pepsi Tinted Lip Gel, a super-glossy SPF 30 lip balm.<\/li>\n
                  • Flavored like Wild Cherry Pepsi, the balm was formulated with lip-loving ingredients and comes complete with a “crack-open” cap.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n

                    My lips are red like cherries in the spring, and there’s a good reason for that. It’s certainly not sun damage\u2014I’ve just been sipping Wild Cherry Pepsi (not diet, sorry Addison) and applying it to my lips, too.\n<\/p>\n

                    Though the SPF brand Vacation knows the power of a good resort or yacht moment, it’s important to find time to take a load off in our day-to-day lives. Sometimes that means cracking open a super cold soda, or applying a lip product that gives you the same satisfaction. This month, the brand is launching Wild Cherry Pepsi Tinted Lip Gel, a leisure-enhancing SPF 30 balm with a super glossy finish (they call it “freshly sipped shine”) and literal “crack-open” cap.\n<\/p>\n

                    Ahead, discover everything there is to know about the new release, from its inspiration to its sun shielding powers.\n<\/p>\n

                    \n
                    \n
                    \"A\"A<\/div>\n<\/div>
                    <\/p>\n

                    Vacation<\/p>\n

                    <\/span><\/figcaption><\/figure>\n

                    \n
                    $17 at Target<\/span><\/span><\/div>\n<\/div>\n

                    The Inspiration <\/span><\/h2>\n

                    Lach Hall, co-founder of Vacation, tells Byrdie that the brand saw an opportunity to bring the sense of joy Pepsi is known for (the team is a longtime fan of the brand, but aren’t we all?) to the sun care aisle.\n<\/p>\n

                    “With the Pepsi Wild Cherry lip gel, we’ve set out to create a product that protects as well as it performs, but also feels delightfully familiar, indulgent, and fun to use,” he explains. “Every element was designed to elevate a daily habit into something memorable that sparks a smile, from the tactile ‘crack-open’ moment to the flavor and feel on the lips.”\n<\/p>\n

                    \n
                    \n
                    \"A\"A<\/div>\n<\/div>
                    <\/p>\n

                    Vacation<\/p>\n

                    <\/span><\/figcaption><\/figure>\n

                    Know how a sip of something really refreshing can make you say “ahh”? The same can happen with a hydrating lip balm. Especially<\/em> one that smells and tastes like Wild Cherry Pepsi.\n<\/p>\n

                    \n

                    Related Stories<\/h2>\n
                    \n
                    It’s So Easy to Fall In Love With February’s Best Beauty and Style Launches<\/div>\n
                    \n
                    \"Julia\"Julia<\/div>\n<\/div>\n
                    Unicorn Horns, Kitten Fur, and Ballet Slippers\u2014Fragrance’s New Favorite Notes are Pure Fantasy<\/div>\n
                    \n
                    \"Various\"Various<\/div>\n<\/div>\n<\/div>\n<\/div>\n

                    The Formula <\/span><\/h2>\n

                    Unsurprisingly, the gel is formulated with a blend of high-performance ingredients to treat your lips right while you enjoy that silky texture and scent. The nostalgic tube houses peptides to support a smooth, supple look, caffeine and kola nut for a burst of energy, hyaluronic acid for major hydration, and vitamin E for antioxidant defense. There’s also cherry seed oil for lightweight moisture and that soft, silky finish.\n<\/p>\n

                    \n
                    \n
                    \"A\"A<\/div>\n<\/div>
                    <\/p>\n

                    Vacation<\/p>\n

                    <\/span><\/figcaption><\/figure>\n

                    “The result is a glossy, soda-inspired SPF treatment that feels as good as it looks,” shares the brand. They’re calling the combo of caffeine, kola nut, and cherry seed oil a “cherry cola super blend” for ultra-quenched lips.\n<\/p>\n

                    Soda pop? Nah, soda pout<\/em>.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n

                    \n
                    \n

                    Key Takeaways<\/p>\n

                    \n
                      \n
                    • Vacation and Pepsi are teaming up to launch Wild Cherry Pepsi Tinted Lip Gel, a super-glossy SPF 30 lip balm.<\/li>\n
                    • Flavored like Wild Cherry Pepsi, the balm was formulated with lip-loving ingredients and comes complete with a “crack-open” cap.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n

                      My lips are red like cherries in the spring, and there’s a good reason for that. It’s certainly not sun damage\u2014I’ve just been sipping Wild Cherry Pepsi (not diet, sorry Addison) and applying it to my lips, too.\n<\/p>\n

                      Though the SPF brand Vacation knows the power of a good resort or yacht moment, it’s important to find time to take a load off in our day-to-day lives. Sometimes that means cracking open a super cold soda, or applying a lip product that gives you the same satisfaction. This month, the brand is launching Wild Cherry Pepsi Tinted Lip Gel, a leisure-enhancing SPF 30 balm with a super glossy finish (they call it “freshly sipped shine”) and literal “crack-open” cap.\n<\/p>\n

                      Ahead, discover everything there is to know about the new release, from its inspiration to its sun shielding powers.\n<\/p>\n

                      \n
                      \n
                      \"A\"A<\/div>\n<\/div>
                      <\/p>\n

                      Vacation<\/p>\n

                      <\/span><\/figcaption><\/figure>\n

                      \n
                      $17 at Target<\/span><\/span><\/div>\n<\/div>\n

                      The Inspiration <\/span><\/h2>\n

                      Lach Hall, co-founder of Vacation, tells Byrdie that the brand saw an opportunity to bring the sense of joy Pepsi is known for (the team is a longtime fan of the brand, but aren’t we all?) to the sun care aisle.\n<\/p>\n

                      “With the Pepsi Wild Cherry lip gel, we’ve set out to create a product that protects as well as it performs, but also feels delightfully familiar, indulgent, and fun to use,” he explains. “Every element was designed to elevate a daily habit into something memorable that sparks a smile, from the tactile ‘crack-open’ moment to the flavor and feel on the lips.”\n<\/p>\n

                      \n
                      \n
                      \"A\"A<\/div>\n<\/div>
                      <\/p>\n

                      Vacation<\/p>\n

                      <\/span><\/figcaption><\/figure>\n

                      Know how a sip of something really refreshing can make you say “ahh”? The same can happen with a hydrating lip balm. Especially<\/em> one that smells and tastes like Wild Cherry Pepsi.\n<\/p>\n

                      \n

                      Related Stories<\/h2>\n
                      \n
                      It’s So Easy to Fall In Love With February’s Best Beauty and Style Launches<\/div>\n
                      \n
                      \"Julia\"Julia<\/div>\n<\/div>\n
                      Unicorn Horns, Kitten Fur, and Ballet Slippers\u2014Fragrance’s New Favorite Notes are Pure Fantasy<\/div>\n
                      \n
                      \"Various\"Various<\/div>\n<\/div>\n<\/div>\n<\/div>\n

                      The Formula <\/span><\/h2>\n

                      Unsurprisingly, the gel is formulated with a blend of high-performance ingredients to treat your lips right while you enjoy that silky texture and scent. The nostalgic tube houses peptides to support a smooth, supple look, caffeine and kola nut for a burst of energy, hyaluronic acid for major hydration, and vitamin E for antioxidant defense. There’s also cherry seed oil for lightweight moisture and that soft, silky finish.\n<\/p>\n

                      \n
                      \n
                      \"A\"A<\/div>\n<\/div>
                      <\/p>\n

                      Vacation<\/p>\n

                      <\/span><\/figcaption><\/figure>\n

                      “The result is a glossy, soda-inspired SPF treatment that feels as good as it looks,” shares the brand. They’re calling the combo of caffeine, kola nut, and cherry seed oil a “cherry cola super blend” for ultra-quenched lips.\n<\/p>\n

                      Soda pop? Nah, soda pout<\/em>.\n<\/p>\n<\/div>\n

                      [analyse_source url=”https:\/\/www.byrdie.com\/vacation-cherry-pepsi-lip-balm-launch-11902593″]<\/p>\n","protected":false},"excerpt":{"rendered":"

                      [analyse_image type=”featured” src=”https:\/\/www.byrdie.com\/thmb\/U5Lfkns9gb3oLCthieSXp8dJixU=\/1500×0\/filters:no_upscale():max_bytes(150000):strip_icc()\/pepsisocial-47f01230b0574a4b87fde9617b584786.jpg”] If you click on links we provide, we may receive compensation. Vacation’s New Lip Balm Is like Cracking Into a Cold Cherry Pepsi The two teamed up for a delicious collab. By Sophie Vilensky Sophie Vilensky Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she’s contributed to Bravo, Us […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[83,226],"class_list":["post-1763633","post","type-post","status-publish","format-standard","hentry","category-politics","tag-byrdie-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1763633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1763633"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1763633\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1763633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1763633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1763633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}