{"id":1763623,"date":"2026-02-04T14:00:00","date_gmt":"2026-02-04T11:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1763623"},"modified":"2026-02-04T14:00:00","modified_gmt":"2026-02-04T11:00:00","slug":"milani-is-entering-a-glowy-new-era-but-your-fave-blush-is-staying-put","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1763623","title":{"rendered":"Milani Is Entering a Glowy New Era (But Your Fave Blush Is Staying Put)"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.byrdie.com\/thmb\/KCKvenhy-hCAZQNxy8oBl4KpOuI=\/1500&#215;0\/filters:no_upscale():max_bytes(150000):strip_icc()\/milaniblushsocial-d38baa6698d142d49b44d5684223a641.png&#8221;]<\/p>\n<p><main id=\"main_1-0\" class=\"comp main layout-body--continuous-scroll mntl-block\" data-tracking-container=\"true\"><\/p>\n<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<p id=\"mm-trx-disclosure_1-0\" class=\"comp mm-trx-disclosure\"> If you click on links we provide, we may receive compensation.\n<\/p>\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">Milani Is Entering a Glowy New Era (But Your Fave Blush Is Staying Put)<\/h1>\n<p id=\"article-subheading_1-0\" class=\"comp article-subheading mntl-text-block\">We have a peek at the new campaign. <\/p>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she's contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\" data-inline-tooltip=\"true\"> Sophie Vilensky<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"Sophie Vilensky\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/p9mQ1ekAgcBQ0TwAQHctKvAZIYw=\/200x200\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/ByrdieWriter-6fd5ae4128994bc8b4b1cdad26d30c54.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/p9mQ1ekAgcBQ0TwAQHctKvAZIYw=\/200x200\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/ByrdieWriter-6fd5ae4128994bc8b4b1cdad26d30c54.png\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"Sophie Vilensky\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nSophie Vilensky\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on February 04, 2026 09:00AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/92ubme1Jz-QCGVTGYOZgTrPfCJw=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/milaniexclusive-55485417dcfd471abe534b6357fb61e2.png\" width=\"2000\" height=\"1500\" alt=\"model posing with orange flowers\" class=\" primary-image__image mntl-primary-image--blurry\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/92ubme1Jz-QCGVTGYOZgTrPfCJw=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/milaniexclusive-55485417dcfd471abe534b6357fb61e2.png\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"model posing with orange flowers\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Milani<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>Beginning today, Milani Cosmetics is rolling out a new campaign dubbed &#8220;What\u2019s Inside Is Everything.&#8221;\u00a0<\/li>\n<li>The campaign celebrates their iconic Baked Collection, which recently received an ingredient update as part of a branding refresh.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Inner beauty and outer beauty don&#8217;t always correlate. That&#8217;s the whole point of <em>Mean Girls<\/em>, and also why I have intense under-eye circles even though I really am such a nice person.\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Sometimes they do, though! Especially in nature. Externally beautiful things, like a ripe berry, can have beautiful things (vitamins, nutrients) inside of them, too. Some beauty products are the same way, though it&#8217;s always important to check the ingredients list instead of trusting a nice-looking blush to do right by you.\n<\/p>\n<p id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8230;Unless that blush is from Milani Cosmetics. If that&#8217;s the case, go ahead and trust. The cult-favorite color cosmetics brand has proven itself for the last 25 years, and they&#8217;re ready to drive that identity home.\n<\/p>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> On Thursday, February 4, the affordable makeup brand&#8217;s latest campaign (the first released since they refreshed their branding) is launching. Dubbed &#8220;What\u2019s Inside Is Everything,&#8221; it spotlights Milani\u2019s iconic Baked Collection, which recently arrived back on the market with new ingredients and updated packaging.<\/p>\n<div id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-embed mntl-sc-block-embed\"><\/div>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> \u201cToday\u2019s beauty consumer is discerning and multifaceted, valuing quality and authenticity beyond what\u2019s on the surface,\u201d explained Jeremy Lowenstein, Chief Marketing Officer of Milani Cosmetics., in a press release. \u201cThat insight underpins our brand evolution and the What\u2019s Inside Is Everything campaign, reinforcing our belief that what\u2019s inside truly matters\u2014not only in the integrity of our formulas, but in the creativity and purpose behind our brand. We\u2019re focused on redefining the mass category and creating timeless beauty by raising the bar across in-store experiences, product innovation and performance delivering relevance and long-term value.\u201d\n<\/p>\n<p id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Ahead, discover everything there is to know about Milani Cosmetics&#8217; new campaign and formulas, including how they fit into the Italian brand&#8217;s longstanding vision.\n<\/p>\n<h2 id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Inspiration <\/span><\/h2>\n<p id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> When you refresh a brand, especially one as well-known as Milani Cosmetics, you need to show it off and shout the exciting news from the rooftops. Or into a vast, glowy natural landscape like the campaign video&#8217;s setting.\n<\/p>\n<figure id=\"mntl-sc-block_19-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"Milani baked blushes\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/www.byrdie.com\/thmb\/nrrmJgB4mwoQGPx5w8nEYJlbyrQ=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/MILANI_BAKED_1-90370292865840d5aafd86ab33d5cdd9.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/nrrmJgB4mwoQGPx5w8nEYJlbyrQ=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/MILANI_BAKED_1-90370292865840d5aafd86ab33d5cdd9.jpg\" width=\"1920\" height=\"1080\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Milani baked blushes\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Milani<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> \u201cMilani\u2019s brand refresh marks a deliberate step forward in our evolution as an independent beauty brand with strong momentum and a clear growth strategy,\u201d added Mary van Praag, the company&#8217;s CEO. \u201cAs we continue to scale the business and build on 17 consecutive quarters of growth, we are sharpening our focus on product excellence, craftsmanship and brand clarity, the fundamentals that have driven our success to date. The What\u2019s Inside Is Everything campaign brings this strategy to life by reinforcing our belief that long-term brand value is built on quality, integrity and relevance in today\u2019s mass beauty landscape.&#8221;\n<\/p>\n<h2 id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Campaign <\/span><\/h2>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Directed by the very cool Boni Mata, the brand describes the campaign as &#8220;reframing beauty through a more intimate lens, imagining a world less focused on exterior beauty and more rooted in confidence and individuality.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"three models smiling \" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/www.byrdie.com\/thmb\/pKZGEyrlV6jQd4BVt17VhmWGWDg=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/MILANI_BAKED_2-66bf148852784b18a053c26bfa8dd5ad.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/pKZGEyrlV6jQd4BVt17VhmWGWDg=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/MILANI_BAKED_2-66bf148852784b18a053c26bfa8dd5ad.jpg\" width=\"1920\" height=\"1080\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"three models smiling \"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Milani<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_26-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;[It] brings this perspective to life through Milani\u2019s Baked Collection, highlighting how depth beneath the surface influences self-expression and the way beauty is experienced,&#8221; they share. To celebrate the digital, social, and streaming rollout, they&#8217;ll be hosting a consumer pop-up in LA on February 28.\n<\/p>\n<div id=\"mntl-sc-block_28-0\" class=\"comp mntl-sc-block beauty-sc-block-spotlight--mid-circ mntl-sc-block-spotlight--mid-circ mntl-block \">\n<h2 id=\"midcirc__heading_1-0\" class=\"comp midcirc__heading mntl-text-block\">Related Stories<\/h2>\n<div id=\"midcirc__card-list_1-0\" class=\"comp midcirc__card-list mntl-block\">\n<div id=\"midcirc-card__title_1-0\" class=\"comp midcirc-card__title mntl-text-block\">Gen Alpha Doesn&#8217;t Take Beauty Too Seriously\u2014and We All Should Take Notes<\/div>\n<div id=\"midcirc-card__image-wrapper_1-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Three young people lounge on a bed holding beauty products one looks at a smartphone one poses and one relaxes leaning back\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/n60AgpuTOvavfQN1OzqDa3X7Cg4=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_DI_GenAlphaBeauty_Recirc-1edd1cc7c4d44d3c886d39318e8010c5.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/n60AgpuTOvavfQN1OzqDa3X7Cg4=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_DI_GenAlphaBeauty_Recirc-1edd1cc7c4d44d3c886d39318e8010c5.jpg\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Three young people lounge on a bed holding beauty products one looks at a smartphone one poses and one relaxes leaning back\"><\/div>\n<\/div>\n<div id=\"midcirc-card__title_2-0\" class=\"comp midcirc-card__title mntl-text-block\">What the Heck Are We Doing With Our Eyebrows in 2026?<\/div>\n<div id=\"midcirc-card__image-wrapper_2-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Person undergoing a cosmetic eyebrow procedure performed by another individual using a specialized tool\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/UmD3aLtTqP873g42gDC1_KmaYxw=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Eyebrows_Lead_Recirc-1da4f48517d44298928ff81cf0c16b53.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/UmD3aLtTqP873g42gDC1_KmaYxw=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Eyebrows_Lead_Recirc-1da4f48517d44298928ff81cf0c16b53.jpg\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Person undergoing a cosmetic eyebrow procedure performed by another individual using a specialized tool\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Blushes <\/span><\/h2>\n<p id=\"mntl-sc-block_31-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> As mentioned, the campaign highlights Milani&#8217;s Baked Collection, which originally debuted in 2011 and includes the Baked Blush, Baked Bronzer, and Baked Highlighter. Four new shades just joined each category after being tested on real people to make sure they flatter a wide range of skin tones and undertones.\n<\/p>\n<figure id=\"mntl-sc-block_33-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"blushes baking on tiles\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/www.byrdie.com\/thmb\/T-dtdkucUCMwJjbu06ak62cx2e8=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/MILANI_BAKED_3-97e98267f5d54fa9abd4dc89085a987f.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/T-dtdkucUCMwJjbu06ak62cx2e8=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/MILANI_BAKED_3-97e98267f5d54fa9abd4dc89085a987f.jpg\" width=\"1920\" height=\"1080\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"blushes baking on tiles\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Milani<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_34-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> These days, the formulas are infused with nourishing grape leaf extract and vitamin E-packed olive fruit oil. Both new ingredients are inspired by the region where the blushes are made.\n<\/p>\n<p id=\"mntl-sc-block_36-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Known for richly pigmented, blendable formulas that rival those of prestige brands, the collection is expertly crafted in Italy, in the area often referred to as the Italian Makeup Valley, where local artisans with decades of specialized expertise blend traditional techniques with modern innovation,&#8221; the brand explains.\n<\/p>\n<p id=\"mntl-sc-block_38-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Ciao bella! Inside and out.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Makeup<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<div id=\"recirc_1-0\" class=\"comp recirc mntl-block\" data-tracking-container=\"true\">\n<h2 id=\"recirc__heading_1-0\" class=\"comp recirc__heading mntl-text-block\">Related Stories<\/h2>\n<ul id=\"card-list-1_1-0\" class=\"comp card-list-1 card-list mntl-block l-container\" data-tracking-container=\"true\">\n<li id=\"card-list__item_1-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"sunscreen and objects in a silver dish\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/t7-YArMeg4HOBT4P_bPtkqFGYfo=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/ultraviolettesequin-85349504a66d4f5a885bdec00059da10.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/t7-YArMeg4HOBT4P_bPtkqFGYfo=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/ultraviolettesequin-85349504a66d4f5a885bdec00059da10.png\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"sunscreen and objects in a silver dish\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Ultra Violette&#8217;s Newest SPF Will Make Your Skin Shine\u2014In a Good Way<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_2-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"two Byrdie editor selfies\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/u2HhwD8nndvYUEHDv5DtKsga0AE=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_LeadRecirc-8dae8664196a4ac5a997963c2199b031.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/u2HhwD8nndvYUEHDv5DtKsga0AE=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_LeadRecirc-8dae8664196a4ac5a997963c2199b031.png\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"two Byrdie editor selfies\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">We&#8217;re Ditching Our Skin Tints for Mary Phillips&#8217; Silky New Foundation<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_3-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Julia Mervis poses for her Campbell and Kramer capsule.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/xuX8MmvbptkyMnV1FCatJG1wN7A=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/julialede-fc59b07e80014397af0f7df53cc9c7f4.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/xuX8MmvbptkyMnV1FCatJG1wN7A=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/julialede-fc59b07e80014397af0f7df53cc9c7f4.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Julia Mervis poses for her Campbell and Kramer capsule.\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">It&#8217;s So Easy to Fall In Love With February&#8217;s 25 Best Beauty and Style Launches<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_4-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Someone applies a tube of Vacation's Wild Cherry Pepsi lip balm.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/g-TjuZTHUSwDrTFy80F_XiVOWrs=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/pepsilede-819b80726116497ba42b8bea5fe40a62.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/g-TjuZTHUSwDrTFy80F_XiVOWrs=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/pepsilede-819b80726116497ba42b8bea5fe40a62.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Someone applies a tube of Vacation's Wild Cherry Pepsi lip balm.\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Vacation&#8217;s New Lip Balm Is like Cracking Into a Cold Cherry Pepsi<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_5-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Various beauty and skincare products displayed including bottles jars and a tube with brand names visible\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/tu1qut0frhOaeVfbeaaYCWlaV2A=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_BlkOwnedBrands_LeadRecirc-ace9fb77bc5f4560bcabad0c215189ec.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/tu1qut0frhOaeVfbeaaYCWlaV2A=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_BlkOwnedBrands_LeadRecirc-ace9fb77bc5f4560bcabad0c215189ec.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Various beauty and skincare products displayed including bottles jars and a tube with brand names visible\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">16 Emerging Black-Owned Beauty and Wellness Brands Shaping the Future<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_6-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Split of Sabrina Carpenter and a hair mask\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/E5_mSCYeTqODIP5wdfxKgDBjnWY=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_LeadRecirc-65ca4d0c1ee34e90b0d2952c1c358ef0.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/E5_mSCYeTqODIP5wdfxKgDBjnWY=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_LeadRecirc-65ca4d0c1ee34e90b0d2952c1c358ef0.png\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Split of Sabrina Carpenter and a hair mask\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">8 Artist-Approved Products Used on the 2026 Grammys Red Carpet<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_7-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"woman wearing pink frosted lipstick\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/HmahN5476dGkg6J7PYfgSHMLXjs=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/ballerinashoeslipstick-8a1888f075e94ef58fe0f2dfcfe7e677.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/HmahN5476dGkg6J7PYfgSHMLXjs=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/ballerinashoeslipstick-8a1888f075e94ef58fe0f2dfcfe7e677.png\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"woman wearing pink frosted lipstick\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">L&#8217;Oreal&#8217;s Viral Ballerina Shoes Lipstick Breaks All My Beauty Rules in the Best Way<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_8-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Models posing with Sephora bags and UNOVE bottles.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/LvK-iy6YwmcfwakiWEPVIUuPbLA=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/unovelede-894d26a1f4004ecfa6b656996613165d.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/LvK-iy6YwmcfwakiWEPVIUuPbLA=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/unovelede-894d26a1f4004ecfa6b656996613165d.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Models posing with Sephora bags and UNOVE bottles.\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Korea&#8217;s Favorite &#8220;Glass Hair&#8221; Brand Is Coming to Sephora<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n<ul id=\"card-list-2_1-0\" class=\"comp card-list-2 card-list mntl-block l-container\" data-tracking-container=\"true\">\n<li id=\"card-list__item_9-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"model spraying her hair\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/GY3VilGPIy-X2tgPREE2LXKTEyc=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/daefairyblaster-fc91f9b7ab764d3895fe88d55599f067.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/GY3VilGPIy-X2tgPREE2LXKTEyc=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/daefairyblaster-fc91f9b7ab764d3895fe88d55599f067.png\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"model spraying her hair\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Dae&#8217;s New Styler Offers &#8220;Fairy-Touched&#8221; Texture<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_10-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A model holding a tube of Dr Idriss Dessert Barrier Baste\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/VASZesS3eeQQYLta89I8yanh2iU=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/dessertlede-f9e8f8f7177941aa9cc2cf000e7cb108.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/VASZesS3eeQQYLta89I8yanh2iU=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/dessertlede-f9e8f8f7177941aa9cc2cf000e7cb108.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A model holding a tube of Dr Idriss Dessert Barrier Baste\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Dr. Idriss Put the Yummiest Twist on Her Iconic Lip Basting Kit<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_11-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"model applying Rhode lip balm\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/OqBGYlSdmR1icmFKF5jqxJlc250=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/rhodelipmask-c4a9b34d2d6d4de6a30a8e21eab1e886.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/OqBGYlSdmR1icmFKF5jqxJlc250=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/rhodelipmask-c4a9b34d2d6d4de6a30a8e21eab1e886.png\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"model applying Rhode lip balm\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Rhode&#8217;s February Launches Are Made for Sculpting and Smooching<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_12-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A cosmetics display featuring Armani Luminous Silk Foundation with closeups of product application and packaging\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/eB0fhyZuAQSBhtgIXM6yeGP_VP0=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_NewLuminousSilk_LeadRecirc-b24c8d9ac1b24cd8addc818aab863bc7.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/eB0fhyZuAQSBhtgIXM6yeGP_VP0=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_NewLuminousSilk_LeadRecirc-b24c8d9ac1b24cd8addc818aab863bc7.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A cosmetics display featuring Armani Luminous Silk Foundation with closeups of product application and packaging\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Armani Beauty&#8217;s Luminous Silk Got a Really Good Facelift<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_13-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A person posing with a bottle of beauty product holding it near their forehead\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/eOBuR_U8pDpQj94VOXhZTI7ngD4=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/hmelf-0d9fef69b5b0416f9c3bad95b5c49b00.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/eOBuR_U8pDpQj94VOXhZTI7ngD4=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/hmelf-0d9fef69b5b0416f9c3bad95b5c49b00.png\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A person posing with a bottle of beauty product holding it near their forehead\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Want To Smell Like You\u2019re Good at Makeup? e.l.f. Made a Fragrance for That<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_14-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A model wearing a white fur trimmed dress in a frosty landscape.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/doJB2qXCp6c4cMiaGOAB0_6pBIc=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/misscirclelede-a65dee8ef8334b9583249729b410f11b.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/doJB2qXCp6c4cMiaGOAB0_6pBIc=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/misscirclelede-a65dee8ef8334b9583249729b410f11b.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A model wearing a white fur trimmed dress in a frosty landscape.\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">47 January Beauty and Style Launches to Kick Off 2026 in Good Taste<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_15-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A lineup of Batiste Powder Dry Shampoo.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/to3HyF-jIUzoiO7QZeLeoivlwls=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/batistelede-0277819002a5482ca123de61c8779893.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/to3HyF-jIUzoiO7QZeLeoivlwls=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/batistelede-0277819002a5482ca123de61c8779893.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A lineup of Batiste Powder Dry Shampoo.\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Your Favorite Drugstore Dry Shampoo Now Comes in a Powder<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_16-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Ariana Grande holding an eyeshadow palette in her dressing room\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/9qDxySpwy-jCr4Rrjp-2FX5ldgA=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/arianagrandeeyeshadow-dd3329c142f64a0488d2c56b9ce8b848.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/9qDxySpwy-jCr4Rrjp-2FX5ldgA=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/arianagrandeeyeshadow-dd3329c142f64a0488d2c56b9ce8b848.png\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Ariana Grande holding an eyeshadow palette in her dressing room\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">R.e.m. Beauty&#8217;s Shimmery New Eyeshadow Quads Are a Dream Come True<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<p><\/main><\/p>\n<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<p id=\"mm-trx-disclosure_1-0\" class=\"comp mm-trx-disclosure\"> If you click on links we provide, we may receive compensation.\n<\/p>\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">Milani Is Entering a Glowy New Era (But Your Fave Blush Is Staying Put)<\/h1>\n<p id=\"article-subheading_1-0\" class=\"comp article-subheading mntl-text-block\">We have a peek at the new campaign. <\/p>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she's contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\" data-inline-tooltip=\"true\"> Sophie Vilensky<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"Sophie Vilensky\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/p9mQ1ekAgcBQ0TwAQHctKvAZIYw=\/200x200\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/ByrdieWriter-6fd5ae4128994bc8b4b1cdad26d30c54.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/p9mQ1ekAgcBQ0TwAQHctKvAZIYw=\/200x200\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/ByrdieWriter-6fd5ae4128994bc8b4b1cdad26d30c54.png\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"Sophie Vilensky\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nSophie Vilensky\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nSophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to Bravo, Us Weekly, Teen Vogue, and Greatist.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on February 04, 2026 09:00AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/92ubme1Jz-QCGVTGYOZgTrPfCJw=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/milaniexclusive-55485417dcfd471abe534b6357fb61e2.png\" width=\"2000\" height=\"1500\" alt=\"model posing with orange flowers\" class=\" primary-image__image mntl-primary-image--blurry\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/92ubme1Jz-QCGVTGYOZgTrPfCJw=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/milaniexclusive-55485417dcfd471abe534b6357fb61e2.png\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"model posing with orange flowers\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Milani<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>Beginning today, Milani Cosmetics is rolling out a new campaign dubbed &#8220;What\u2019s Inside Is Everything.&#8221;\u00a0<\/li>\n<li>The campaign celebrates their iconic Baked Collection, which recently received an ingredient update as part of a branding refresh.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Inner beauty and outer beauty don&#8217;t always correlate. That&#8217;s the whole point of <em>Mean Girls<\/em>, and also why I have intense under-eye circles even though I really am such a nice person.\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Sometimes they do, though! Especially in nature. Externally beautiful things, like a ripe berry, can have beautiful things (vitamins, nutrients) inside of them, too. Some beauty products are the same way, though it&#8217;s always important to check the ingredients list instead of trusting a nice-looking blush to do right by you.\n<\/p>\n<p id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8230;Unless that blush is from Milani Cosmetics. If that&#8217;s the case, go ahead and trust. The cult-favorite color cosmetics brand has proven itself for the last 25 years, and they&#8217;re ready to drive that identity home.\n<\/p>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> On Thursday, February 4, the affordable makeup brand&#8217;s latest campaign (the first released since they refreshed their branding) is launching. Dubbed &#8220;What\u2019s Inside Is Everything,&#8221; it spotlights Milani\u2019s iconic Baked Collection, which recently arrived back on the market with new ingredients and updated packaging.<\/p>\n<div id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-embed mntl-sc-block-embed\"><\/div>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> \u201cToday\u2019s beauty consumer is discerning and multifaceted, valuing quality and authenticity beyond what\u2019s on the surface,\u201d explained Jeremy Lowenstein, Chief Marketing Officer of Milani Cosmetics., in a press release. \u201cThat insight underpins our brand evolution and the What\u2019s Inside Is Everything campaign, reinforcing our belief that what\u2019s inside truly matters\u2014not only in the integrity of our formulas, but in the creativity and purpose behind our brand. We\u2019re focused on redefining the mass category and creating timeless beauty by raising the bar across in-store experiences, product innovation and performance delivering relevance and long-term value.\u201d\n<\/p>\n<p id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Ahead, discover everything there is to know about Milani Cosmetics&#8217; new campaign and formulas, including how they fit into the Italian brand&#8217;s longstanding vision.\n<\/p>\n<h2 id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Inspiration <\/span><\/h2>\n<p id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> When you refresh a brand, especially one as well-known as Milani Cosmetics, you need to show it off and shout the exciting news from the rooftops. Or into a vast, glowy natural landscape like the campaign video&#8217;s setting.\n<\/p>\n<figure id=\"mntl-sc-block_19-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"Milani baked blushes\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/www.byrdie.com\/thmb\/nrrmJgB4mwoQGPx5w8nEYJlbyrQ=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/MILANI_BAKED_1-90370292865840d5aafd86ab33d5cdd9.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/nrrmJgB4mwoQGPx5w8nEYJlbyrQ=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/MILANI_BAKED_1-90370292865840d5aafd86ab33d5cdd9.jpg\" width=\"1920\" height=\"1080\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Milani baked blushes\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Milani<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> \u201cMilani\u2019s brand refresh marks a deliberate step forward in our evolution as an independent beauty brand with strong momentum and a clear growth strategy,\u201d added Mary van Praag, the company&#8217;s CEO. \u201cAs we continue to scale the business and build on 17 consecutive quarters of growth, we are sharpening our focus on product excellence, craftsmanship and brand clarity, the fundamentals that have driven our success to date. The What\u2019s Inside Is Everything campaign brings this strategy to life by reinforcing our belief that long-term brand value is built on quality, integrity and relevance in today\u2019s mass beauty landscape.&#8221;\n<\/p>\n<h2 id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Campaign <\/span><\/h2>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Directed by the very cool Boni Mata, the brand describes the campaign as &#8220;reframing beauty through a more intimate lens, imagining a world less focused on exterior beauty and more rooted in confidence and individuality.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"three models smiling \" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/www.byrdie.com\/thmb\/pKZGEyrlV6jQd4BVt17VhmWGWDg=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/MILANI_BAKED_2-66bf148852784b18a053c26bfa8dd5ad.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/pKZGEyrlV6jQd4BVt17VhmWGWDg=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/MILANI_BAKED_2-66bf148852784b18a053c26bfa8dd5ad.jpg\" width=\"1920\" height=\"1080\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"three models smiling \"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Milani<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_26-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;[It] brings this perspective to life through Milani\u2019s Baked Collection, highlighting how depth beneath the surface influences self-expression and the way beauty is experienced,&#8221; they share. To celebrate the digital, social, and streaming rollout, they&#8217;ll be hosting a consumer pop-up in LA on February 28.\n<\/p>\n<div id=\"mntl-sc-block_28-0\" class=\"comp mntl-sc-block beauty-sc-block-spotlight--mid-circ mntl-sc-block-spotlight--mid-circ mntl-block \">\n<h2 id=\"midcirc__heading_1-0\" class=\"comp midcirc__heading mntl-text-block\">Related Stories<\/h2>\n<div id=\"midcirc__card-list_1-0\" class=\"comp midcirc__card-list mntl-block\">\n<div id=\"midcirc-card__title_1-0\" class=\"comp midcirc-card__title mntl-text-block\">Gen Alpha Doesn&#8217;t Take Beauty Too Seriously\u2014and We All Should Take Notes<\/div>\n<div id=\"midcirc-card__image-wrapper_1-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Three young people lounge on a bed holding beauty products one looks at a smartphone one poses and one relaxes leaning back\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/n60AgpuTOvavfQN1OzqDa3X7Cg4=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_DI_GenAlphaBeauty_Recirc-1edd1cc7c4d44d3c886d39318e8010c5.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/n60AgpuTOvavfQN1OzqDa3X7Cg4=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_DI_GenAlphaBeauty_Recirc-1edd1cc7c4d44d3c886d39318e8010c5.jpg\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Three young people lounge on a bed holding beauty products one looks at a smartphone one poses and one relaxes leaning back\"><\/div>\n<\/div>\n<div id=\"midcirc-card__title_2-0\" class=\"comp midcirc-card__title mntl-text-block\">What the Heck Are We Doing With Our Eyebrows in 2026?<\/div>\n<div id=\"midcirc-card__image-wrapper_2-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Person undergoing a cosmetic eyebrow procedure performed by another individual using a specialized tool\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/UmD3aLtTqP873g42gDC1_KmaYxw=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Eyebrows_Lead_Recirc-1da4f48517d44298928ff81cf0c16b53.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/UmD3aLtTqP873g42gDC1_KmaYxw=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Eyebrows_Lead_Recirc-1da4f48517d44298928ff81cf0c16b53.jpg\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Person undergoing a cosmetic eyebrow procedure performed by another individual using a specialized tool\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Blushes <\/span><\/h2>\n<p id=\"mntl-sc-block_31-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> As mentioned, the campaign highlights Milani&#8217;s Baked Collection, which originally debuted in 2011 and includes the Baked Blush, Baked Bronzer, and Baked Highlighter. Four new shades just joined each category after being tested on real people to make sure they flatter a wide range of skin tones and undertones.\n<\/p>\n<figure id=\"mntl-sc-block_33-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"blushes baking on tiles\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/www.byrdie.com\/thmb\/T-dtdkucUCMwJjbu06ak62cx2e8=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/MILANI_BAKED_3-97e98267f5d54fa9abd4dc89085a987f.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/T-dtdkucUCMwJjbu06ak62cx2e8=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/MILANI_BAKED_3-97e98267f5d54fa9abd4dc89085a987f.jpg\" width=\"1920\" height=\"1080\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"blushes baking on tiles\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Milani<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_34-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> These days, the formulas are infused with nourishing grape leaf extract and vitamin E-packed olive fruit oil. Both new ingredients are inspired by the region where the blushes are made.\n<\/p>\n<p id=\"mntl-sc-block_36-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Known for richly pigmented, blendable formulas that rival those of prestige brands, the collection is expertly crafted in Italy, in the area often referred to as the Italian Makeup Valley, where local artisans with decades of specialized expertise blend traditional techniques with modern innovation,&#8221; the brand explains.\n<\/p>\n<p id=\"mntl-sc-block_38-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Ciao bella! Inside and out.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Makeup<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/92ubme1Jz-QCGVTGYOZgTrPfCJw=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/milaniexclusive-55485417dcfd471abe534b6357fb61e2.png\" width=\"2000\" height=\"1500\" alt=\"model posing with orange flowers\" class=\" primary-image__image mntl-primary-image--blurry\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/92ubme1Jz-QCGVTGYOZgTrPfCJw=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/milaniexclusive-55485417dcfd471abe534b6357fb61e2.png\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"model posing with orange flowers\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Milani<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>Beginning today, Milani Cosmetics is rolling out a new campaign dubbed &#8220;What\u2019s Inside Is Everything.&#8221;\u00a0<\/li>\n<li>The campaign celebrates their iconic Baked Collection, which recently received an ingredient update as part of a branding refresh.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Inner beauty and outer beauty don&#8217;t always correlate. That&#8217;s the whole point of <em>Mean Girls<\/em>, and also why I have intense under-eye circles even though I really am such a nice person.\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Sometimes they do, though! Especially in nature. Externally beautiful things, like a ripe berry, can have beautiful things (vitamins, nutrients) inside of them, too. Some beauty products are the same way, though it&#8217;s always important to check the ingredients list instead of trusting a nice-looking blush to do right by you.\n<\/p>\n<p id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8230;Unless that blush is from Milani Cosmetics. If that&#8217;s the case, go ahead and trust. The cult-favorite color cosmetics brand has proven itself for the last 25 years, and they&#8217;re ready to drive that identity home.\n<\/p>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> On Thursday, February 4, the affordable makeup brand&#8217;s latest campaign (the first released since they refreshed their branding) is launching. Dubbed &#8220;What\u2019s Inside Is Everything,&#8221; it spotlights Milani\u2019s iconic Baked Collection, which recently arrived back on the market with new ingredients and updated packaging.<\/p>\n<div id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-embed mntl-sc-block-embed\"><\/div>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> \u201cToday\u2019s beauty consumer is discerning and multifaceted, valuing quality and authenticity beyond what\u2019s on the surface,\u201d explained Jeremy Lowenstein, Chief Marketing Officer of Milani Cosmetics., in a press release. \u201cThat insight underpins our brand evolution and the What\u2019s Inside Is Everything campaign, reinforcing our belief that what\u2019s inside truly matters\u2014not only in the integrity of our formulas, but in the creativity and purpose behind our brand. We\u2019re focused on redefining the mass category and creating timeless beauty by raising the bar across in-store experiences, product innovation and performance delivering relevance and long-term value.\u201d\n<\/p>\n<p id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Ahead, discover everything there is to know about Milani Cosmetics&#8217; new campaign and formulas, including how they fit into the Italian brand&#8217;s longstanding vision.\n<\/p>\n<h2 id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Inspiration <\/span><\/h2>\n<p id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> When you refresh a brand, especially one as well-known as Milani Cosmetics, you need to show it off and shout the exciting news from the rooftops. Or into a vast, glowy natural landscape like the campaign video&#8217;s setting.\n<\/p>\n<figure id=\"mntl-sc-block_19-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"Milani baked blushes\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/www.byrdie.com\/thmb\/nrrmJgB4mwoQGPx5w8nEYJlbyrQ=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/MILANI_BAKED_1-90370292865840d5aafd86ab33d5cdd9.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/nrrmJgB4mwoQGPx5w8nEYJlbyrQ=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/MILANI_BAKED_1-90370292865840d5aafd86ab33d5cdd9.jpg\" width=\"1920\" height=\"1080\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Milani baked blushes\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Milani<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> \u201cMilani\u2019s brand refresh marks a deliberate step forward in our evolution as an independent beauty brand with strong momentum and a clear growth strategy,\u201d added Mary van Praag, the company&#8217;s CEO. \u201cAs we continue to scale the business and build on 17 consecutive quarters of growth, we are sharpening our focus on product excellence, craftsmanship and brand clarity, the fundamentals that have driven our success to date. The What\u2019s Inside Is Everything campaign brings this strategy to life by reinforcing our belief that long-term brand value is built on quality, integrity and relevance in today\u2019s mass beauty landscape.&#8221;\n<\/p>\n<h2 id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Campaign <\/span><\/h2>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Directed by the very cool Boni Mata, the brand describes the campaign as &#8220;reframing beauty through a more intimate lens, imagining a world less focused on exterior beauty and more rooted in confidence and individuality.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"three models smiling \" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/www.byrdie.com\/thmb\/pKZGEyrlV6jQd4BVt17VhmWGWDg=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/MILANI_BAKED_2-66bf148852784b18a053c26bfa8dd5ad.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/pKZGEyrlV6jQd4BVt17VhmWGWDg=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/MILANI_BAKED_2-66bf148852784b18a053c26bfa8dd5ad.jpg\" width=\"1920\" height=\"1080\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"three models smiling \"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Milani<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_26-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;[It] brings this perspective to life through Milani\u2019s Baked Collection, highlighting how depth beneath the surface influences self-expression and the way beauty is experienced,&#8221; they share. To celebrate the digital, social, and streaming rollout, they&#8217;ll be hosting a consumer pop-up in LA on February 28.\n<\/p>\n<div id=\"mntl-sc-block_28-0\" class=\"comp mntl-sc-block beauty-sc-block-spotlight--mid-circ mntl-sc-block-spotlight--mid-circ mntl-block \">\n<h2 id=\"midcirc__heading_1-0\" class=\"comp midcirc__heading mntl-text-block\">Related Stories<\/h2>\n<div id=\"midcirc__card-list_1-0\" class=\"comp midcirc__card-list mntl-block\">\n<div id=\"midcirc-card__title_1-0\" class=\"comp midcirc-card__title mntl-text-block\">Gen Alpha Doesn&#8217;t Take Beauty Too Seriously\u2014and We All Should Take Notes<\/div>\n<div id=\"midcirc-card__image-wrapper_1-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Three young people lounge on a bed holding beauty products one looks at a smartphone one poses and one relaxes leaning back\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/n60AgpuTOvavfQN1OzqDa3X7Cg4=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_DI_GenAlphaBeauty_Recirc-1edd1cc7c4d44d3c886d39318e8010c5.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/n60AgpuTOvavfQN1OzqDa3X7Cg4=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_DI_GenAlphaBeauty_Recirc-1edd1cc7c4d44d3c886d39318e8010c5.jpg\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Three young people lounge on a bed holding beauty products one looks at a smartphone one poses and one relaxes leaning back\"><\/div>\n<\/div>\n<div id=\"midcirc-card__title_2-0\" class=\"comp midcirc-card__title mntl-text-block\">What the Heck Are We Doing With Our Eyebrows in 2026?<\/div>\n<div id=\"midcirc-card__image-wrapper_2-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Person undergoing a cosmetic eyebrow procedure performed by another individual using a specialized tool\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/UmD3aLtTqP873g42gDC1_KmaYxw=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Eyebrows_Lead_Recirc-1da4f48517d44298928ff81cf0c16b53.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/UmD3aLtTqP873g42gDC1_KmaYxw=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Eyebrows_Lead_Recirc-1da4f48517d44298928ff81cf0c16b53.jpg\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Person undergoing a cosmetic eyebrow procedure performed by another individual using a specialized tool\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Blushes <\/span><\/h2>\n<p id=\"mntl-sc-block_31-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> As mentioned, the campaign highlights Milani&#8217;s Baked Collection, which originally debuted in 2011 and includes the Baked Blush, Baked Bronzer, and Baked Highlighter. Four new shades just joined each category after being tested on real people to make sure they flatter a wide range of skin tones and undertones.\n<\/p>\n<figure id=\"mntl-sc-block_33-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"blushes baking on tiles\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/www.byrdie.com\/thmb\/T-dtdkucUCMwJjbu06ak62cx2e8=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/MILANI_BAKED_3-97e98267f5d54fa9abd4dc89085a987f.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/T-dtdkucUCMwJjbu06ak62cx2e8=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/MILANI_BAKED_3-97e98267f5d54fa9abd4dc89085a987f.jpg\" width=\"1920\" height=\"1080\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"blushes baking on tiles\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Milani<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_34-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> These days, the formulas are infused with nourishing grape leaf extract and vitamin E-packed olive fruit oil. Both new ingredients are inspired by the region where the blushes are made.\n<\/p>\n<p id=\"mntl-sc-block_36-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Known for richly pigmented, blendable formulas that rival those of prestige brands, the collection is expertly crafted in Italy, in the area often referred to as the Italian Makeup Valley, where local artisans with decades of specialized expertise blend traditional techniques with modern innovation,&#8221; the brand explains.\n<\/p>\n<p id=\"mntl-sc-block_38-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Ciao bella! Inside and out.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>Beginning today, Milani Cosmetics is rolling out a new campaign dubbed &#8220;What\u2019s Inside Is Everything.&#8221;\u00a0<\/li>\n<li>The campaign celebrates their iconic Baked Collection, which recently received an ingredient update as part of a branding refresh.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Inner beauty and outer beauty don&#8217;t always correlate. That&#8217;s the whole point of <em>Mean Girls<\/em>, and also why I have intense under-eye circles even though I really am such a nice person.\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Sometimes they do, though! Especially in nature. Externally beautiful things, like a ripe berry, can have beautiful things (vitamins, nutrients) inside of them, too. Some beauty products are the same way, though it&#8217;s always important to check the ingredients list instead of trusting a nice-looking blush to do right by you.\n<\/p>\n<p id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8230;Unless that blush is from Milani Cosmetics. If that&#8217;s the case, go ahead and trust. The cult-favorite color cosmetics brand has proven itself for the last 25 years, and they&#8217;re ready to drive that identity home.\n<\/p>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> On Thursday, February 4, the affordable makeup brand&#8217;s latest campaign (the first released since they refreshed their branding) is launching. Dubbed &#8220;What\u2019s Inside Is Everything,&#8221; it spotlights Milani\u2019s iconic Baked Collection, which recently arrived back on the market with new ingredients and updated packaging.<\/p>\n<div id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-embed mntl-sc-block-embed\"><\/div>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> \u201cToday\u2019s beauty consumer is discerning and multifaceted, valuing quality and authenticity beyond what\u2019s on the surface,\u201d explained Jeremy Lowenstein, Chief Marketing Officer of Milani Cosmetics., in a press release. \u201cThat insight underpins our brand evolution and the What\u2019s Inside Is Everything campaign, reinforcing our belief that what\u2019s inside truly matters\u2014not only in the integrity of our formulas, but in the creativity and purpose behind our brand. We\u2019re focused on redefining the mass category and creating timeless beauty by raising the bar across in-store experiences, product innovation and performance delivering relevance and long-term value.\u201d\n<\/p>\n<p id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Ahead, discover everything there is to know about Milani Cosmetics&#8217; new campaign and formulas, including how they fit into the Italian brand&#8217;s longstanding vision.\n<\/p>\n<h2 id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Inspiration <\/span><\/h2>\n<p id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> When you refresh a brand, especially one as well-known as Milani Cosmetics, you need to show it off and shout the exciting news from the rooftops. Or into a vast, glowy natural landscape like the campaign video&#8217;s setting.\n<\/p>\n<figure id=\"mntl-sc-block_19-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"Milani baked blushes\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/www.byrdie.com\/thmb\/nrrmJgB4mwoQGPx5w8nEYJlbyrQ=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/MILANI_BAKED_1-90370292865840d5aafd86ab33d5cdd9.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/nrrmJgB4mwoQGPx5w8nEYJlbyrQ=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/MILANI_BAKED_1-90370292865840d5aafd86ab33d5cdd9.jpg\" width=\"1920\" height=\"1080\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Milani baked blushes\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Milani<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> \u201cMilani\u2019s brand refresh marks a deliberate step forward in our evolution as an independent beauty brand with strong momentum and a clear growth strategy,\u201d added Mary van Praag, the company&#8217;s CEO. \u201cAs we continue to scale the business and build on 17 consecutive quarters of growth, we are sharpening our focus on product excellence, craftsmanship and brand clarity, the fundamentals that have driven our success to date. The What\u2019s Inside Is Everything campaign brings this strategy to life by reinforcing our belief that long-term brand value is built on quality, integrity and relevance in today\u2019s mass beauty landscape.&#8221;\n<\/p>\n<h2 id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Campaign <\/span><\/h2>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Directed by the very cool Boni Mata, the brand describes the campaign as &#8220;reframing beauty through a more intimate lens, imagining a world less focused on exterior beauty and more rooted in confidence and individuality.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"three models smiling \" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/www.byrdie.com\/thmb\/pKZGEyrlV6jQd4BVt17VhmWGWDg=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/MILANI_BAKED_2-66bf148852784b18a053c26bfa8dd5ad.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/pKZGEyrlV6jQd4BVt17VhmWGWDg=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/MILANI_BAKED_2-66bf148852784b18a053c26bfa8dd5ad.jpg\" width=\"1920\" height=\"1080\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"three models smiling \"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Milani<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_26-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;[It] brings this perspective to life through Milani\u2019s Baked Collection, highlighting how depth beneath the surface influences self-expression and the way beauty is experienced,&#8221; they share. To celebrate the digital, social, and streaming rollout, they&#8217;ll be hosting a consumer pop-up in LA on February 28.\n<\/p>\n<div id=\"mntl-sc-block_28-0\" class=\"comp mntl-sc-block beauty-sc-block-spotlight--mid-circ mntl-sc-block-spotlight--mid-circ mntl-block \">\n<h2 id=\"midcirc__heading_1-0\" class=\"comp midcirc__heading mntl-text-block\">Related Stories<\/h2>\n<div id=\"midcirc__card-list_1-0\" class=\"comp midcirc__card-list mntl-block\">\n<div id=\"midcirc-card__title_1-0\" class=\"comp midcirc-card__title mntl-text-block\">Gen Alpha Doesn&#8217;t Take Beauty Too Seriously\u2014and We All Should Take Notes<\/div>\n<div id=\"midcirc-card__image-wrapper_1-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Three young people lounge on a bed holding beauty products one looks at a smartphone one poses and one relaxes leaning back\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/n60AgpuTOvavfQN1OzqDa3X7Cg4=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_DI_GenAlphaBeauty_Recirc-1edd1cc7c4d44d3c886d39318e8010c5.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/n60AgpuTOvavfQN1OzqDa3X7Cg4=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_DI_GenAlphaBeauty_Recirc-1edd1cc7c4d44d3c886d39318e8010c5.jpg\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Three young people lounge on a bed holding beauty products one looks at a smartphone one poses and one relaxes leaning back\"><\/div>\n<\/div>\n<div id=\"midcirc-card__title_2-0\" class=\"comp midcirc-card__title mntl-text-block\">What the Heck Are We Doing With Our Eyebrows in 2026?<\/div>\n<div id=\"midcirc-card__image-wrapper_2-0\" class=\"comp midcirc-card__image-wrapper mntl-block\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" alt=\"Person undergoing a cosmetic eyebrow procedure performed by another individual using a specialized tool\" class=\"lazyload midcirc-card__image mntl-image universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/UmD3aLtTqP873g42gDC1_KmaYxw=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Eyebrows_Lead_Recirc-1da4f48517d44298928ff81cf0c16b53.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/UmD3aLtTqP873g42gDC1_KmaYxw=\/400x300\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Eyebrows_Lead_Recirc-1da4f48517d44298928ff81cf0c16b53.jpg\" width=\"400\" height=\"300\" class=\"img--noscript midcirc-card__image mntl-image universal-image__image\" alt=\"Person undergoing a cosmetic eyebrow procedure performed by another individual using a specialized tool\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Blushes <\/span><\/h2>\n<p id=\"mntl-sc-block_31-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> As mentioned, the campaign highlights Milani&#8217;s Baked Collection, which originally debuted in 2011 and includes the Baked Blush, Baked Bronzer, and Baked Highlighter. Four new shades just joined each category after being tested on real people to make sure they flatter a wide range of skin tones and undertones.\n<\/p>\n<figure id=\"mntl-sc-block_33-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"blushes baking on tiles\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/www.byrdie.com\/thmb\/T-dtdkucUCMwJjbu06ak62cx2e8=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/MILANI_BAKED_3-97e98267f5d54fa9abd4dc89085a987f.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/T-dtdkucUCMwJjbu06ak62cx2e8=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/MILANI_BAKED_3-97e98267f5d54fa9abd4dc89085a987f.jpg\" width=\"1920\" height=\"1080\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"blushes baking on tiles\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Milani<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_34-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> These days, the formulas are infused with nourishing grape leaf extract and vitamin E-packed olive fruit oil. Both new ingredients are inspired by the region where the blushes are made.\n<\/p>\n<p id=\"mntl-sc-block_36-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;Known for richly pigmented, blendable formulas that rival those of prestige brands, the collection is expertly crafted in Italy, in the area often referred to as the Italian Makeup Valley, where local artisans with decades of specialized expertise blend traditional techniques with modern innovation,&#8221; the brand explains.\n<\/p>\n<p id=\"mntl-sc-block_38-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Ciao bella! Inside and out.\n<\/p>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.byrdie.com\/milani-campaign-refresh-exclusive-11898560&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.byrdie.com\/thmb\/KCKvenhy-hCAZQNxy8oBl4KpOuI=\/1500&#215;0\/filters:no_upscale():max_bytes(150000):strip_icc()\/milaniblushsocial-d38baa6698d142d49b44d5684223a641.png&#8221;] If you click on links we provide, we may receive compensation. Milani Is Entering a Glowy New Era (But Your Fave Blush Is Staying Put) We have a peek at the new campaign. By Sophie Vilensky Sophie Vilensky Sophie is a beauty news writer for Byrdie. Outside of Byrdie, she&#8217;s contributed to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[83,226],"class_list":["post-1763623","post","type-post","status-publish","format-standard","hentry","category-politics","tag-byrdie-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1763623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1763623"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1763623\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1763623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1763623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1763623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}