{"id":1763063,"date":"2026-02-04T15:39:19","date_gmt":"2026-02-04T12:39:19","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1763063"},"modified":"2026-02-04T15:39:19","modified_gmt":"2026-02-04T12:39:19","slug":"reality-stars-are-finally-real-stars","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1763063","title":{"rendered":"Reality Stars Are Finally Real Stars"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.byrdie.com\/thmb\/KK1q_xBpoDOMbltxVIDwwdKpqno=\/1500&#215;0\/filters:no_upscale():max_bytes(150000):strip_icc()\/Byr_RealityRealStars_Social_alt2-da044b141a4945d88a77a67c97341159.jpg&#8221;]<\/p>\n<p><main id=\"main_1-0\" class=\"comp main layout-body--continuous-scroll mntl-block\" data-tracking-container=\"true\"><\/p>\n<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">Reality Stars Are Finally Real Stars<\/h1>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Robyn is a fashion and beauty editor with nearly a decade of experience. She has served as style &amp; beauty editor at StyleCaster, senior beauty &amp; style editor at Us Weekly, and associate editor at People.\" data-inline-tooltip=\"true\"> Robyn Merrett<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top mntl-author-tooltip__top--no-image\">\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nRobyn Merrett\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nRobyn is a fashion and beauty editor with nearly a decade of experience. She has served as style &amp; beauty editor at StyleCaster, senior beauty &amp; style editor at Us Weekly, and associate editor at People.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on February 04, 2026 10:39AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"article__broad-video-jw_1-0\" class=\"comp article__broad-video-jw mntl-jwplayer-broad mntl-block is-hidden\" data-pixel-depth=\"100\">\n<div id=\"mntl-jwplayer-broad__title_1-0\" class=\"comp mntl-jwplayer-broad__title mntl-block\"><button id=\"mntl-jwplayer-broad__title-icon--close_1-0\" class=\"comp mntl-jwplayer-broad__title-icon--close mntl-block text-label-100\" data-click-tracked=\"false\"><span id=\"mntl-text-block_2-0\" class=\"comp mntl-text-block\">Close<\/span><\/button><\/div>\n<\/div>\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/-y-Oq5c3g-v-Ju3JaNwg3ePR1as=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_LeadRecirc_alt2-22660e04dfcf44c3be8d51bbff65a7a5.jpg\" width=\"4000\" height=\"3000\" alt=\"Four women posing together each wearing formal attire\" class=\" primary-image__image mntl-primary-image--blurry\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/-y-Oq5c3g-v-Ju3JaNwg3ePR1as=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_LeadRecirc_alt2-22660e04dfcf44c3be8d51bbff65a7a5.jpg\" width=\"4000\" height=\"3000\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"Four women posing together each wearing formal attire\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Getty Images \/ Byrdie<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<p id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Growing up as a millennial, &#8220;celebrity&#8221; followed a clear hierarchy. Fame was reserved for Oscar winners, Emmy darlings, Olympic medalists, or literal royalty. Think Nicole Kidman, Halle Berry, Serena Williams, or Princess Diana. While those icons are still very much A-listers, their resumes are no longer the only qualifiers for legitimate fame.\n<\/p>\n<p id=\"mntl-sc-block_3-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Reality stars have shifted the pendulum. They&#8217;ve been around for decades\u2014Tiffany Pollard, Lauren Conrad, Nicole &#8220;Snooki&#8221; Polizzi\u2014but today, they&#8217;re being validated in ways we haven&#8217;t seen before. I think back to Kim Kardashian&#8217;s early days, when she was told she&#8217;d never land certain magazine covers or receive invitations to runway shows. There was a clear legitimacy struggle\u2014a fine line between being a reality star and being a<em> real<\/em> star. That line was so real that only a few reality stars ever crossed it\u2014Kim K and Cardi B being the most obvious examples.\n<\/p>\n<p id=\"mntl-sc-block_5-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Now, it&#8217;s not just possible\u2014it&#8217;s becoming the norm. The &#8220;proving yourself&#8221; timeline is shorter, and the access is broader. Think Paige DeSorbo, Alix Earle, and especially Olandria Carthen. She moved quickly from reality television into widespread industry visibility, without the same prolonged proving period. The same could be said for fellow <em>Love Island<\/em> stars Serena Page, Leah Kateb, and JaNa Craig.\n<\/p>\n<p id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> That contrast says less about any one person and more about the moment we&#8217;re in. In a cultural landscape that feels increasingly fluid, it makes sense that celebrity would evolve, too. <strong>Ahead, I spoke with two experts to unpack why reality stars are no longer peripheral figures, but legitimate forces shaping culture, consumer behavior, and industry power.<\/strong><\/p>\n<div id=\"mntl-sc-block_9-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--meetourexpert beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-meetourexpert\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Meet the Experts<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>Travis Cronin is a branded partnership strategist and the former Entertainment Director at <em>Us Weekly<\/em>.<\/li>\n<li>Farai Bennett is a pop culture content creator and commentator.\u00a0<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> TV Is the Blueprint\u00a0 <\/span><\/h2>\n<p id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The small screen has always led to exposure\u2014it doesn&#8217;t matter whether it&#8217;s a sitcom or a dating competition. Being in people&#8217;s living rooms, week after week, creates widespread visibility regardless of the format. We sometimes forget that some of the biggest names working today began on television in ways that didn&#8217;t appear &#8220;prestigious&#8221; at the time, as Cronin points out.\n<\/p>\n<p id=\"mntl-sc-block_13-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;I think a definite shift happened with Kim Kardashian and the entire Kardashian\/Jenner family,&#8221; Cronin says. &#8220;But so many credible actors and singers got their start on reality TV. For example, Laverne Cox was on this TLC show called <em>TRANSform Me<\/em>, where three trans women gave people makeovers.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"3000\" alt=\"Lauren Conrad, Kim Kardashian, Jamie Chung, and Tiffany Pollard\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/www.byrdie.com\/thmb\/W9PK4JlEjRChx3wEM5uddFfIcwE=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed1-303ad7c59b70459e85c34402a1751ef6.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/W9PK4JlEjRChx3wEM5uddFfIcwE=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed1-303ad7c59b70459e85c34402a1751ef6.jpg\" width=\"4000\" height=\"3000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Lauren Conrad, Kim Kardashian, Jamie Chung, and Tiffany Pollard\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Getty Images \/ Byrdie<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> He adds that Jamie Chung appeared on\u00a0<em>The Real World: San Diego<\/em>, and Cardi B rose to fame on <em>Love &amp; Hip Hop<\/em>. &#8220;We wouldn&#8217;t even dare call Jamie Chung a reality star today,&#8221; Cronin says. &#8220;She&#8217;s an actress. A fashion girl. TV has always been the avenue\u2014it&#8217;s just that only certain people go on to become mega stars.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Bennett argues that, in many ways, there hasn&#8217;t been a major shift at all. &#8220;I grew up in the <em>The Hills<\/em> era,&#8221; he says. &#8220;Alix Earle was Lauren Conrad. She was on the fashion scene, doing the damn thing. We were enamored with her world because the show was about her\u2014we wanted to be her.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Bennett notes that Conrad was also unusually early to launch brand deals, books, and fashion lines, including her long-running partnership with Kohl&#8217;s. The real difference, Bennett explains, isn&#8217;t exposure\u2014it&#8217;s intention. &#8220;Lauren was so hell-bent on making fashion work because she knew TV wouldn&#8217;t last forever,&#8221; he says. &#8220;Today&#8217;s reality stars understand that TV is the opportunity.&#8221;\n<\/p>\n<h2 id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Defining Moments That Make a Star <\/span><\/h2>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> When we think about the reality stars who&#8217;ve truly broken through, there&#8217;s usually a defining moment involved. A scandal. A buildup. Kim Kardashian&#8217;s leaked tape, Ariana Madix discovering Tom Sandoval&#8217;s affair, Olandria Carthen&#8217;s slow burn with Nic. America likes to feel part of something playing out in real time. &#8220;America loves someone who tries hard, who puts themselves out there, someone who isn&#8217;t afraid of relentless criticism,&#8221; says Cronin. &#8220;The Kardashians are a really good example of that. No matter how much they were beaten down, they kept showing up. They wanted fame\u2014it was clear\u2014but that candidness and honesty made it real and really likable.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Cronin notes that this kind of visible ambition has long been a thing. He references Lady Gaga&#8217;s early appearance onMTV&#8217;s <em>Boiling Points<\/em>. &#8220;She just wanted to be famous. She wanted to be on camera,&#8221; he says. &#8220;America respects that type of hustle for fame\u2014and that&#8217;s kind of why we&#8217;re where we are.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"4000\" alt=\"Bethenny Frankel seated with others during a discussion panel\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/www.byrdie.com\/thmb\/DgwvJHX4txoKcZCerH2ietaoqUA=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed2-d1b96714d4514baf88577b6603266410.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/DgwvJHX4txoKcZCerH2ietaoqUA=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed2-d1b96714d4514baf88577b6603266410.jpg\" width=\"3000\" height=\"4000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Bethenny Frankel seated with others during a discussion panel\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Getty Images \/ Byrdie<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_28-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> With Olandria, Cronin says the response felt immediate because there was a sort of Jennifer Aniston &#8220;impact&#8221; going on. Public sympathy crystallized around her. &#8220;When we watched her relationship with Taylor unfold, people felt for her,&#8221; he says. &#8220;America loves a story like that\u2014especially when it centers on someone undeserving and absolutely beautiful.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> He adds that Olandria also stood out in ways viewers don&#8217;t often get to see. &#8220;There weren&#8217;t a lot of dark-skinned women centered on TV for the right reasons,&#8221; Cronin says. &#8220;So many people saw themselves in her. She was genuine, true to herself.&#8221;\n<\/p>\n<h2 id=\"mntl-sc-block_32-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Fame Is Getting More Relatable\u00a0 <\/span><\/h2>\n<p id=\"mntl-sc-block_33-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> For a long time, celebrity was built on mystery. There was something intriguing about how unattainable stars felt\u2014like they existed on a completely different planet. Shows like <em>MTV Cribs <\/em>and <em>The Fabulous Life of<\/em>\u2026 offered tiny peeks into that world, but never full access. Celebrities were aspirational because they were distant. Over time, that equation flipped. Popularity is now measured less by mystique and more by relatability. You see it constantly on TikTok: an influencer gains a massive following for doing everyday things, only for the comments to turn once their life starts to look too polished. &#8220;I just can&#8217;t relate to her anymore&#8221; has become a form of critique in its own right. Fame today is fragile\u2014and deeply tied to how accessible someone feels.\n<\/p>\n<p id=\"mntl-sc-block_35-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> That sentiment is especially pronounced among younger audiences. &#8220;Traditional celebrities are sometimes a little boring to Gen Z,&#8221; says Bennett. &#8220;They&#8217;re so used to everyone sharing everything that it&#8217;s hard for them to see the intrigue.&#8221; That&#8217;s why figures like Emma Chamberlain resonate so strongly. &#8220;There&#8217;s no big scandal or drama,&#8221; Bennett explains. &#8220;It&#8217;s the rawness. The carefreeness. She feels like a friend.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_37-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"3000\" alt=\"Olandria Carthen, Hannah Berner, Paige Desorbo, Kylie Jenner, and Serena Page\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/www.byrdie.com\/thmb\/JBRfvZLnKjrbXWrLSflUxJh3YuY=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed3-28c20d492df44c48b7adfdba06ebf2e7.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/JBRfvZLnKjrbXWrLSflUxJh3YuY=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed3-28c20d492df44c48b7adfdba06ebf2e7.jpg\" width=\"4000\" height=\"3000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Olandria Carthen, Hannah Berner, Paige Desorbo, Kylie Jenner, and Serena Page\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Getty Images \/ Byrdie<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_38-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> That same logic helps explain why someone like Morgan Stewart McGraw connects, too. &#8220;She&#8217;s rich as f\u2014 but still incredibly relatable,&#8221; Bennett says. &#8220;She&#8217;s the epitome of a cool girl, and that translates.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_40-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> It&#8217;s also why reality stars continue to thrive. &#8220;The <em>Love Island<\/em> girls, the <em>Housewives<\/em>\u2014they give it to us,&#8221; Bennett says. &#8220;They don&#8217;t have anything to lose.&#8221; He points to Nene Leakes as an early example: &#8220;A divorce, then a reconciliation\u2014it all played out. That kind of openness is what people respond to.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_42-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Olandria is a perfect example of that kind of openness. When she finally voiced her frustration about Taylor\u2019s lack of rereciprocity\u2014\u201cHe didn\u2019t do s\u2013t for me,\u201d she said, her Alabama accent thick\u2014viewers watched someone release the \u201cstrong Black woman\u201d armor and tell the truth. It wasn\u2019t strategic, it was human. And for many Black women watching, it felt especially resonant. That authenticity didn\u2019t derail her post-villa success\u2014it fueled it.\n<\/p>\n<p id=\"mntl-sc-block_44-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> That exact pattern shows up across today\u2019s reality landscape. On <em>The Secret Lives of Mormon Wives<\/em>, Taylor Frankie Paul\u2019s very public unraveling\u2014arrest and messy relationships included\u2014didn\u2019t stall her relevance; it expanded it. Former <em>Summer House<\/em> star Paige DeSorbo, meanwhile, has built a career that feels less like a reality star and more like a modern It girl: former fashion writer turned podcaster, entrepreneur, and founder of the ready-to-lounge line Daphne.\n<\/p>\n<h2 id=\"mntl-sc-block_46-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> TikTok Keeps the Story Going\u00a0 <\/span><\/h2>\n<p id=\"mntl-sc-block_47-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Social media is the biggest difference between today&#8217;s reality stars and those of the past. Cronin says TikTok gives reality stars &#8220;another avenue to get in front of our faces\u2014because that&#8217;s really the name of the game with celebrity, right?&#8221; Reality stars know this, too. It&#8217;s why you&#8217;ll sometimes hear <em>Love Island<\/em> contestants say things like &#8220;your DMs will be lit&#8221; or that your follower count will be &#8220;crazy&#8221; once you leave the island. There&#8217;s an immediate place for them to land, somewhere to connect with fans ASAP.\n<\/p>\n<p id=\"mntl-sc-block_49-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> That kind of immediacy didn&#8217;t exist in the early 2000s, which is why some names inevitably faded. &#8220;With celebrities, you have to see a lot\u2014it&#8217;s like marketing,&#8221; Cronin says. &#8220;You see it three times before you buy it.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_51-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Social media changed that cadence. &#8220;Reality stars and celebrities in general are given autonomy to show themselves. The power is in their hands now.&#8221; Bennett agrees, pointing to Kim Kardashian&#8217;s recent TikTok vlogs. &#8220;Everyone is like, &#8216;This is better than the show,'&#8221; he says. &#8220;That&#8217;s because there&#8217;s something so unfiltered and fun about it. That&#8217;s the nature of TikTok\u2014it works, and it only strengthens their influence.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_53-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Cronin adds that brands eventually had to fall in line. &#8220;Being at <em>Us Weekly<\/em> for so long and going to so many Fashion Week events, it became obvious that the fashion industry took longer to adapt,&#8221; he says. &#8220;Reality stars weren&#8217;t sitting front row at heritage brand shows\u2014but that had to change.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_55-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"3000\" alt=\"Anna Wintour, Cardi B, and Jennie Kim at a fashion event\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_4-0\" src=\"https:\/\/www.byrdie.com\/thmb\/X6s5WpPfewMTTLLADmyJ7KoDCmw=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed4-a6a5f176c78049379294a315e57bdc2f.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/X6s5WpPfewMTTLLADmyJ7KoDCmw=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed4-a6a5f176c78049379294a315e57bdc2f.jpg\" width=\"4000\" height=\"3000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Anna Wintour, Cardi B, and Jennie Kim at a fashion event\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_4-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Getty Images \/ Byrdie<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_56-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Today, those barriers look different. &#8220;You see it with Cardi B always sitting near Anna Wintour,&#8221; Cronin says. &#8220;Beauty brands caught on faster, but social media helped bridge the gap\u2014and those partnerships helped legitimize reality stars even further.&#8221;\n<\/p>\n<h2 id=\"mntl-sc-block_58-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Path Forward\u00a0 <\/span><\/h2>\n<p id=\"mntl-sc-block_59-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> While not every reality star will become a household name, there are a few clear ways to maximize visibility once the cameras stop rolling. &#8220;Market yourself right away,&#8221; says Cronin. &#8220;If you&#8217;re on <em>Love Island<\/em> and you&#8217;re a singer, you should always be singing. If you want to model, make sure you&#8217;re in the tiniest bikini and always wearing heels\u2014give people what you want to be known for, because it sticks. We remember Olandria&#8217;s romance with Nic, but we&#8217;ll never forget her ethereal presence, so her getting modeling gigs makes complete sense.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_61-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Farai puts it simply: have a goal, and say it out loud. &#8220;Make sure you have a career in mind\u2014something you actually want to do,&#8221; he says. &#8220;If I wanted to be the next Ryan Seacrest and I was on TV, I&#8217;d keep saying that. In the reality world, words are powerful.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_63-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> In today\u2019s media landscape, that power extends far beyond the screen\u2014evident in massive social reach, brand deals, and crossover opportunities across fashion, beauty, music, and hosting. And with new seasons of series like <em>Love Is Blind<\/em>, <em>Love Island<\/em>, and <em>Star Search<\/em> on tap for this year, we\u2019re sure a fresh batch of breakout icons is on the way.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">News<\/span><\/li>\n<li id=\"mntl-breadcrumbs__item_2-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Celebrities<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<div id=\"recirc_1-0\" class=\"comp recirc mntl-block\" data-tracking-container=\"true\">\n<h2 id=\"recirc__heading_1-0\" class=\"comp recirc__heading mntl-text-block\">Related Stories<\/h2>\n<ul id=\"card-list-1_1-0\" class=\"comp card-list-1 card-list mntl-block l-container\" data-tracking-container=\"true\">\n<li id=\"card-list__item_1-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Nikki Glaser, Quinta Brunson, Meg Stalter, and Ziwe Fumudoh\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/ldPx5RqO9ual6Bs5rhFheCRI6Kw=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_FemaleComedians_LeadRecirc-5a4995499349475093b8aaed76463765.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/ldPx5RqO9ual6Bs5rhFheCRI6Kw=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_FemaleComedians_LeadRecirc-5a4995499349475093b8aaed76463765.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Nikki Glaser, Quinta Brunson, Meg Stalter, and Ziwe Fumudoh\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Female Comedians Are Finally Getting Their Flowers<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_2-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Lukita Maxwell gettying hair and makeup done\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/TPlt05DKpDHdn1rIMFmEz23-Oyc=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_DI_Bside_Sq-b31f446625924644950b9cce2be601ae.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/TPlt05DKpDHdn1rIMFmEz23-Oyc=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_DI_Bside_Sq-b31f446625924644950b9cce2be601ae.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Lukita Maxwell gettying hair and makeup done\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">The Making of a Cover: Lukita Maxwell&#8217;s Glam and Styling Team Gives Us All the BTS<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_3-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Lukita Maxwell gazing upward wearing a neutral expression\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/GnhqM4aYkGiA4rOjlsoo_MwEIm0=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/byrdie-lukita-maxwell-social-9cad3ca75f6747acb553f4defa10b578.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/GnhqM4aYkGiA4rOjlsoo_MwEIm0=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/byrdie-lukita-maxwell-social-9cad3ca75f6747acb553f4defa10b578.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Lukita Maxwell gazing upward wearing a neutral expression\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Lukita Maxwell, In Her Own Words<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_4-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Hailey Bieber, FKA Twigs, and PinkPantheress\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/3dCw6t0cwgwK6DjlwRrcge3VdWY=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_GrammysBeauty_LeadRecirc-285e7790509c40f89a4375b158280ca5.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/3dCw6t0cwgwK6DjlwRrcge3VdWY=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_GrammysBeauty_LeadRecirc-285e7790509c40f89a4375b158280ca5.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Hailey Bieber, FKA Twigs, and PinkPantheress\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">From Sculptural Hair to Ethereal Eyeshadow, Here Are the Can&#8217;t Miss Beauty Moments from the 2026 Grammys<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_5-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Three individuals prominently featured including RegJean Page at the center\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/WiapLOirZynk-EVsPF9rp_E8rDE=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_DI_OldFashionedHunks_Recirc-096db45d11984270bd491602b75af0b4.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/WiapLOirZynk-EVsPF9rp_E8rDE=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_DI_OldFashionedHunks_Recirc-096db45d11984270bd491602b75af0b4.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Three individuals prominently featured including RegJean Page at the center\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Welcome, 2.0 Hunks<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_6-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Collage featuring singer Raye\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/hl6-WUNtQYkekPYENuc-Xlib5Vw=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_Yearning_MusicForLovers_LeadRecirc-4de44ee431b3404e9c59c41ad7ab08f6.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/hl6-WUNtQYkekPYENuc-Xlib5Vw=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_Yearning_MusicForLovers_LeadRecirc-4de44ee431b3404e9c59c41ad7ab08f6.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Collage featuring singer Raye\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Music Is for Lovers Again<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_7-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Charli XCX shooting 'The Moment'\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/EwtztlyuL3S4OKq6HzNygJGZG4c=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/themomenthait-989fac75bf704a56847d8ff0e8fa3f53.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/EwtztlyuL3S4OKq6HzNygJGZG4c=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/themomenthait-989fac75bf704a56847d8ff0e8fa3f53.png\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Charli XCX shooting 'The Moment'\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Charli XCX&#8217;s Hair Is &#8216;The Moment&#8217;\u2014Here&#8217;s How Her Hairstylist Created the Film&#8217;s Iconic Looks<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_8-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Sabrina Carpenter at the 2026 Grammy Awards.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/23gw7YtRPsicGlb9Uth7Y-cOCDo=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/sabrinalede-e2bc747f72ac4a9298023a5bc172ce86.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/23gw7YtRPsicGlb9Uth7Y-cOCDo=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/sabrinalede-e2bc747f72ac4a9298023a5bc172ce86.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Sabrina Carpenter at the 2026 Grammy Awards.\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Sabrina Carpenter Traded Bombshell Beauty for an Angelic Updo at the 2026 Grammys<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n<ul id=\"card-list-2_1-0\" class=\"comp card-list-2 card-list mntl-block l-container\" data-tracking-container=\"true\">\n<li id=\"card-list__item_9-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Hailey Bieber at the premiere of Wuthering Heights.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/ka2g872lB4PalieG_-CIoRsEdP0=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/haileylede-a5603513e6304b0e8cd163a434947459.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/ka2g872lB4PalieG_-CIoRsEdP0=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/haileylede-a5603513e6304b0e8cd163a434947459.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Hailey Bieber at the premiere of Wuthering Heights.\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Hailey Bieber&#8217;s Pearly &#8216;Wuthering Heights&#8217; Manicure Is an Immediate Classic<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_10-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Meg Stalter wearing eyeglasses and a green leather coat with black fur collar\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/32-yJrgqhnmq7p_b8JvgaqVa-2U=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_TOT_MegStalter_Recirc-cc64c394ea6e469db8d000491782e611.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/32-yJrgqhnmq7p_b8JvgaqVa-2U=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_TOT_MegStalter_Recirc-cc64c394ea6e469db8d000491782e611.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Meg Stalter wearing eyeglasses and a green leather coat with black fur collar\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Meg Stalter Is All About Scent, Self-Care, and Being Unserious in 2026<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_11-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"SZA at the 2026 Grammys\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/0loSsvG8L5teBsSUGd1wm_OYPtk=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/szagrammyshair-5f25dc5e9f1a49ee8413698862660987.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/0loSsvG8L5teBsSUGd1wm_OYPtk=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/szagrammyshair-5f25dc5e9f1a49ee8413698862660987.png\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"SZA at the 2026 Grammys\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">SZA&#8217;s Bouncy Grammys Curls Were Inspired By a &#8217;90s Icon<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_12-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Nicole Ari Parker\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/VVT3h9-F4F-o8ymsp0o-zfPABdQ=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_HFOS_NicoleAriParker_Recirc-8859b7c1f3884343aa069f816372cc55.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/VVT3h9-F4F-o8ymsp0o-zfPABdQ=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_HFOS_NicoleAriParker_Recirc-8859b7c1f3884343aa069f816372cc55.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Nicole Ari Parker\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Nicole Ari Parker Is on a Wig Break\u2014Here\u2019s Her Current Hair Routine<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_13-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Gwyneth Paltrow holding a jar of face cream \" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/LI_z3NKE9bWP2pi7JwkkpAzC7xg=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/GPrecirc-36645ce8ea2044a48542bf67518e3a74.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/LI_z3NKE9bWP2pi7JwkkpAzC7xg=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/GPrecirc-36645ce8ea2044a48542bf67518e3a74.png\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Gwyneth Paltrow holding a jar of face cream \"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Goop&#8217;s Latest Launch Bottles Gwyneth Paltrow&#8217;s Favorite Wellness Ritual<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_14-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A gloved hand holding a syringe against a plain background\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/QcM-tWMYy3FOtXrN9k6VaSNP5eg=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/NewEraofInjectables_LeadRecirc-1bfbca2788ae4a22a2df1856f20d58eb.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/QcM-tWMYy3FOtXrN9k6VaSNP5eg=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/NewEraofInjectables_LeadRecirc-1bfbca2788ae4a22a2df1856f20d58eb.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A gloved hand holding a syringe against a plain background\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Meet the New Class of Injectables<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_15-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Aryan Simhadri\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/vahbA5Mz2wtzn6UEDPFmXvnq6uY=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_ByrBoy_AryanSimhadri_Lead-a3396115b2694dfe8bcd60cb13de280d.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/vahbA5Mz2wtzn6UEDPFmXvnq6uY=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_ByrBoy_AryanSimhadri_Lead-a3396115b2694dfe8bcd60cb13de280d.jpg\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Aryan Simhadri\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Aryan Simhadri&#8217;s Signature Curls Are the Work of Coconut Oil and the Gods<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_16-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Chlo\u00eb Sevigny sitting on the floor holding a perfume bottle\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/www.byrdie.com\/thmb\/sQ8D2Ua4CL4x9Obvaj5vZiTbVZA=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/chloesevignytheonethingrecirc-9c8203a265f4407ebb9248d7dcb28e66.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/sQ8D2Ua4CL4x9Obvaj5vZiTbVZA=\/300x240\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/chloesevignytheonethingrecirc-9c8203a265f4407ebb9248d7dcb28e66.png\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Chlo\u00eb Sevigny sitting on the floor holding a perfume bottle\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">OG Miu Miu Girl Chlo\u00eb Sevigny on Her Failsafe Outfit Formula<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<p><\/main><\/p>\n<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">Reality Stars Are Finally Real Stars<\/h1>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Robyn is a fashion and beauty editor with nearly a decade of experience. She has served as style &amp; beauty editor at StyleCaster, senior beauty &amp; style editor at Us Weekly, and associate editor at People.\" data-inline-tooltip=\"true\"> Robyn Merrett<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top mntl-author-tooltip__top--no-image\">\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nRobyn Merrett\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nRobyn is a fashion and beauty editor with nearly a decade of experience. She has served as style &amp; beauty editor at StyleCaster, senior beauty &amp; style editor at Us Weekly, and associate editor at People.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on February 04, 2026 10:39AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"article__broad-video-jw_1-0\" class=\"comp article__broad-video-jw mntl-jwplayer-broad mntl-block is-hidden\" data-pixel-depth=\"100\">\n<div id=\"mntl-jwplayer-broad__title_1-0\" class=\"comp mntl-jwplayer-broad__title mntl-block\"><button id=\"mntl-jwplayer-broad__title-icon--close_1-0\" class=\"comp mntl-jwplayer-broad__title-icon--close mntl-block text-label-100\" data-click-tracked=\"false\"><span id=\"mntl-text-block_2-0\" class=\"comp mntl-text-block\">Close<\/span><\/button><\/div>\n<\/div>\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/-y-Oq5c3g-v-Ju3JaNwg3ePR1as=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_LeadRecirc_alt2-22660e04dfcf44c3be8d51bbff65a7a5.jpg\" width=\"4000\" height=\"3000\" alt=\"Four women posing together each wearing formal attire\" class=\" primary-image__image mntl-primary-image--blurry\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/-y-Oq5c3g-v-Ju3JaNwg3ePR1as=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_LeadRecirc_alt2-22660e04dfcf44c3be8d51bbff65a7a5.jpg\" width=\"4000\" height=\"3000\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"Four women posing together each wearing formal attire\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Getty Images \/ Byrdie<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<p id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Growing up as a millennial, &#8220;celebrity&#8221; followed a clear hierarchy. Fame was reserved for Oscar winners, Emmy darlings, Olympic medalists, or literal royalty. Think Nicole Kidman, Halle Berry, Serena Williams, or Princess Diana. While those icons are still very much A-listers, their resumes are no longer the only qualifiers for legitimate fame.\n<\/p>\n<p id=\"mntl-sc-block_3-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Reality stars have shifted the pendulum. They&#8217;ve been around for decades\u2014Tiffany Pollard, Lauren Conrad, Nicole &#8220;Snooki&#8221; Polizzi\u2014but today, they&#8217;re being validated in ways we haven&#8217;t seen before. I think back to Kim Kardashian&#8217;s early days, when she was told she&#8217;d never land certain magazine covers or receive invitations to runway shows. There was a clear legitimacy struggle\u2014a fine line between being a reality star and being a<em> real<\/em> star. That line was so real that only a few reality stars ever crossed it\u2014Kim K and Cardi B being the most obvious examples.\n<\/p>\n<p id=\"mntl-sc-block_5-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Now, it&#8217;s not just possible\u2014it&#8217;s becoming the norm. The &#8220;proving yourself&#8221; timeline is shorter, and the access is broader. Think Paige DeSorbo, Alix Earle, and especially Olandria Carthen. She moved quickly from reality television into widespread industry visibility, without the same prolonged proving period. The same could be said for fellow <em>Love Island<\/em> stars Serena Page, Leah Kateb, and JaNa Craig.\n<\/p>\n<p id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> That contrast says less about any one person and more about the moment we&#8217;re in. In a cultural landscape that feels increasingly fluid, it makes sense that celebrity would evolve, too. <strong>Ahead, I spoke with two experts to unpack why reality stars are no longer peripheral figures, but legitimate forces shaping culture, consumer behavior, and industry power.<\/strong><\/p>\n<div id=\"mntl-sc-block_9-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--meetourexpert beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-meetourexpert\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Meet the Experts<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>Travis Cronin is a branded partnership strategist and the former Entertainment Director at <em>Us Weekly<\/em>.<\/li>\n<li>Farai Bennett is a pop culture content creator and commentator.\u00a0<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> TV Is the Blueprint\u00a0 <\/span><\/h2>\n<p id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The small screen has always led to exposure\u2014it doesn&#8217;t matter whether it&#8217;s a sitcom or a dating competition. Being in people&#8217;s living rooms, week after week, creates widespread visibility regardless of the format. We sometimes forget that some of the biggest names working today began on television in ways that didn&#8217;t appear &#8220;prestigious&#8221; at the time, as Cronin points out.\n<\/p>\n<p id=\"mntl-sc-block_13-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;I think a definite shift happened with Kim Kardashian and the entire Kardashian\/Jenner family,&#8221; Cronin says. &#8220;But so many credible actors and singers got their start on reality TV. For example, Laverne Cox was on this TLC show called <em>TRANSform Me<\/em>, where three trans women gave people makeovers.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"3000\" alt=\"Lauren Conrad, Kim Kardashian, Jamie Chung, and Tiffany Pollard\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/www.byrdie.com\/thmb\/W9PK4JlEjRChx3wEM5uddFfIcwE=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed1-303ad7c59b70459e85c34402a1751ef6.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/W9PK4JlEjRChx3wEM5uddFfIcwE=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed1-303ad7c59b70459e85c34402a1751ef6.jpg\" width=\"4000\" height=\"3000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Lauren Conrad, Kim Kardashian, Jamie Chung, and Tiffany Pollard\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Getty Images \/ Byrdie<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> He adds that Jamie Chung appeared on\u00a0<em>The Real World: San Diego<\/em>, and Cardi B rose to fame on <em>Love &amp; Hip Hop<\/em>. &#8220;We wouldn&#8217;t even dare call Jamie Chung a reality star today,&#8221; Cronin says. &#8220;She&#8217;s an actress. A fashion girl. TV has always been the avenue\u2014it&#8217;s just that only certain people go on to become mega stars.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Bennett argues that, in many ways, there hasn&#8217;t been a major shift at all. &#8220;I grew up in the <em>The Hills<\/em> era,&#8221; he says. &#8220;Alix Earle was Lauren Conrad. She was on the fashion scene, doing the damn thing. We were enamored with her world because the show was about her\u2014we wanted to be her.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Bennett notes that Conrad was also unusually early to launch brand deals, books, and fashion lines, including her long-running partnership with Kohl&#8217;s. The real difference, Bennett explains, isn&#8217;t exposure\u2014it&#8217;s intention. &#8220;Lauren was so hell-bent on making fashion work because she knew TV wouldn&#8217;t last forever,&#8221; he says. &#8220;Today&#8217;s reality stars understand that TV is the opportunity.&#8221;\n<\/p>\n<h2 id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Defining Moments That Make a Star <\/span><\/h2>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> When we think about the reality stars who&#8217;ve truly broken through, there&#8217;s usually a defining moment involved. A scandal. A buildup. Kim Kardashian&#8217;s leaked tape, Ariana Madix discovering Tom Sandoval&#8217;s affair, Olandria Carthen&#8217;s slow burn with Nic. America likes to feel part of something playing out in real time. &#8220;America loves someone who tries hard, who puts themselves out there, someone who isn&#8217;t afraid of relentless criticism,&#8221; says Cronin. &#8220;The Kardashians are a really good example of that. No matter how much they were beaten down, they kept showing up. They wanted fame\u2014it was clear\u2014but that candidness and honesty made it real and really likable.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Cronin notes that this kind of visible ambition has long been a thing. He references Lady Gaga&#8217;s early appearance onMTV&#8217;s <em>Boiling Points<\/em>. &#8220;She just wanted to be famous. She wanted to be on camera,&#8221; he says. &#8220;America respects that type of hustle for fame\u2014and that&#8217;s kind of why we&#8217;re where we are.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"4000\" alt=\"Bethenny Frankel seated with others during a discussion panel\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/www.byrdie.com\/thmb\/DgwvJHX4txoKcZCerH2ietaoqUA=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed2-d1b96714d4514baf88577b6603266410.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/DgwvJHX4txoKcZCerH2ietaoqUA=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed2-d1b96714d4514baf88577b6603266410.jpg\" width=\"3000\" height=\"4000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Bethenny Frankel seated with others during a discussion panel\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Getty Images \/ Byrdie<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_28-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> With Olandria, Cronin says the response felt immediate because there was a sort of Jennifer Aniston &#8220;impact&#8221; going on. Public sympathy crystallized around her. &#8220;When we watched her relationship with Taylor unfold, people felt for her,&#8221; he says. &#8220;America loves a story like that\u2014especially when it centers on someone undeserving and absolutely beautiful.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> He adds that Olandria also stood out in ways viewers don&#8217;t often get to see. &#8220;There weren&#8217;t a lot of dark-skinned women centered on TV for the right reasons,&#8221; Cronin says. &#8220;So many people saw themselves in her. She was genuine, true to herself.&#8221;\n<\/p>\n<h2 id=\"mntl-sc-block_32-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Fame Is Getting More Relatable\u00a0 <\/span><\/h2>\n<p id=\"mntl-sc-block_33-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> For a long time, celebrity was built on mystery. There was something intriguing about how unattainable stars felt\u2014like they existed on a completely different planet. Shows like <em>MTV Cribs <\/em>and <em>The Fabulous Life of<\/em>\u2026 offered tiny peeks into that world, but never full access. Celebrities were aspirational because they were distant. Over time, that equation flipped. Popularity is now measured less by mystique and more by relatability. You see it constantly on TikTok: an influencer gains a massive following for doing everyday things, only for the comments to turn once their life starts to look too polished. &#8220;I just can&#8217;t relate to her anymore&#8221; has become a form of critique in its own right. Fame today is fragile\u2014and deeply tied to how accessible someone feels.\n<\/p>\n<p id=\"mntl-sc-block_35-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> That sentiment is especially pronounced among younger audiences. &#8220;Traditional celebrities are sometimes a little boring to Gen Z,&#8221; says Bennett. &#8220;They&#8217;re so used to everyone sharing everything that it&#8217;s hard for them to see the intrigue.&#8221; That&#8217;s why figures like Emma Chamberlain resonate so strongly. &#8220;There&#8217;s no big scandal or drama,&#8221; Bennett explains. &#8220;It&#8217;s the rawness. The carefreeness. She feels like a friend.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_37-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"3000\" alt=\"Olandria Carthen, Hannah Berner, Paige Desorbo, Kylie Jenner, and Serena Page\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/www.byrdie.com\/thmb\/JBRfvZLnKjrbXWrLSflUxJh3YuY=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed3-28c20d492df44c48b7adfdba06ebf2e7.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/JBRfvZLnKjrbXWrLSflUxJh3YuY=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed3-28c20d492df44c48b7adfdba06ebf2e7.jpg\" width=\"4000\" height=\"3000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Olandria Carthen, Hannah Berner, Paige Desorbo, Kylie Jenner, and Serena Page\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Getty Images \/ Byrdie<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_38-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> That same logic helps explain why someone like Morgan Stewart McGraw connects, too. &#8220;She&#8217;s rich as f\u2014 but still incredibly relatable,&#8221; Bennett says. &#8220;She&#8217;s the epitome of a cool girl, and that translates.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_40-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> It&#8217;s also why reality stars continue to thrive. &#8220;The <em>Love Island<\/em> girls, the <em>Housewives<\/em>\u2014they give it to us,&#8221; Bennett says. &#8220;They don&#8217;t have anything to lose.&#8221; He points to Nene Leakes as an early example: &#8220;A divorce, then a reconciliation\u2014it all played out. That kind of openness is what people respond to.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_42-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Olandria is a perfect example of that kind of openness. When she finally voiced her frustration about Taylor\u2019s lack of rereciprocity\u2014\u201cHe didn\u2019t do s\u2013t for me,\u201d she said, her Alabama accent thick\u2014viewers watched someone release the \u201cstrong Black woman\u201d armor and tell the truth. It wasn\u2019t strategic, it was human. And for many Black women watching, it felt especially resonant. That authenticity didn\u2019t derail her post-villa success\u2014it fueled it.\n<\/p>\n<p id=\"mntl-sc-block_44-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> That exact pattern shows up across today\u2019s reality landscape. On <em>The Secret Lives of Mormon Wives<\/em>, Taylor Frankie Paul\u2019s very public unraveling\u2014arrest and messy relationships included\u2014didn\u2019t stall her relevance; it expanded it. Former <em>Summer House<\/em> star Paige DeSorbo, meanwhile, has built a career that feels less like a reality star and more like a modern It girl: former fashion writer turned podcaster, entrepreneur, and founder of the ready-to-lounge line Daphne.\n<\/p>\n<h2 id=\"mntl-sc-block_46-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> TikTok Keeps the Story Going\u00a0 <\/span><\/h2>\n<p id=\"mntl-sc-block_47-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Social media is the biggest difference between today&#8217;s reality stars and those of the past. Cronin says TikTok gives reality stars &#8220;another avenue to get in front of our faces\u2014because that&#8217;s really the name of the game with celebrity, right?&#8221; Reality stars know this, too. It&#8217;s why you&#8217;ll sometimes hear <em>Love Island<\/em> contestants say things like &#8220;your DMs will be lit&#8221; or that your follower count will be &#8220;crazy&#8221; once you leave the island. There&#8217;s an immediate place for them to land, somewhere to connect with fans ASAP.\n<\/p>\n<p id=\"mntl-sc-block_49-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> That kind of immediacy didn&#8217;t exist in the early 2000s, which is why some names inevitably faded. &#8220;With celebrities, you have to see a lot\u2014it&#8217;s like marketing,&#8221; Cronin says. &#8220;You see it three times before you buy it.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_51-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Social media changed that cadence. &#8220;Reality stars and celebrities in general are given autonomy to show themselves. The power is in their hands now.&#8221; Bennett agrees, pointing to Kim Kardashian&#8217;s recent TikTok vlogs. &#8220;Everyone is like, &#8216;This is better than the show,'&#8221; he says. &#8220;That&#8217;s because there&#8217;s something so unfiltered and fun about it. That&#8217;s the nature of TikTok\u2014it works, and it only strengthens their influence.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_53-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Cronin adds that brands eventually had to fall in line. &#8220;Being at <em>Us Weekly<\/em> for so long and going to so many Fashion Week events, it became obvious that the fashion industry took longer to adapt,&#8221; he says. &#8220;Reality stars weren&#8217;t sitting front row at heritage brand shows\u2014but that had to change.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_55-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"3000\" alt=\"Anna Wintour, Cardi B, and Jennie Kim at a fashion event\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_4-0\" src=\"https:\/\/www.byrdie.com\/thmb\/X6s5WpPfewMTTLLADmyJ7KoDCmw=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed4-a6a5f176c78049379294a315e57bdc2f.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/X6s5WpPfewMTTLLADmyJ7KoDCmw=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed4-a6a5f176c78049379294a315e57bdc2f.jpg\" width=\"4000\" height=\"3000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Anna Wintour, Cardi B, and Jennie Kim at a fashion event\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_4-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Getty Images \/ Byrdie<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_56-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Today, those barriers look different. &#8220;You see it with Cardi B always sitting near Anna Wintour,&#8221; Cronin says. &#8220;Beauty brands caught on faster, but social media helped bridge the gap\u2014and those partnerships helped legitimize reality stars even further.&#8221;\n<\/p>\n<h2 id=\"mntl-sc-block_58-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Path Forward\u00a0 <\/span><\/h2>\n<p id=\"mntl-sc-block_59-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> While not every reality star will become a household name, there are a few clear ways to maximize visibility once the cameras stop rolling. &#8220;Market yourself right away,&#8221; says Cronin. &#8220;If you&#8217;re on <em>Love Island<\/em> and you&#8217;re a singer, you should always be singing. If you want to model, make sure you&#8217;re in the tiniest bikini and always wearing heels\u2014give people what you want to be known for, because it sticks. We remember Olandria&#8217;s romance with Nic, but we&#8217;ll never forget her ethereal presence, so her getting modeling gigs makes complete sense.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_61-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Farai puts it simply: have a goal, and say it out loud. &#8220;Make sure you have a career in mind\u2014something you actually want to do,&#8221; he says. &#8220;If I wanted to be the next Ryan Seacrest and I was on TV, I&#8217;d keep saying that. In the reality world, words are powerful.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_63-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> In today\u2019s media landscape, that power extends far beyond the screen\u2014evident in massive social reach, brand deals, and crossover opportunities across fashion, beauty, music, and hosting. And with new seasons of series like <em>Love Is Blind<\/em>, <em>Love Island<\/em>, and <em>Star Search<\/em> on tap for this year, we\u2019re sure a fresh batch of breakout icons is on the way.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">News<\/span><\/li>\n<li id=\"mntl-breadcrumbs__item_2-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Celebrities<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"loc article-content\">\n<div id=\"article__broad-video-jw_1-0\" class=\"comp article__broad-video-jw mntl-jwplayer-broad mntl-block is-hidden\" data-pixel-depth=\"100\">\n<div id=\"mntl-jwplayer-broad__title_1-0\" class=\"comp mntl-jwplayer-broad__title mntl-block\"><button id=\"mntl-jwplayer-broad__title-icon--close_1-0\" class=\"comp mntl-jwplayer-broad__title-icon--close mntl-block text-label-100\" data-click-tracked=\"false\"><span id=\"mntl-text-block_2-0\" class=\"comp mntl-text-block\">Close<\/span><\/button><\/div>\n<\/div>\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/-y-Oq5c3g-v-Ju3JaNwg3ePR1as=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_LeadRecirc_alt2-22660e04dfcf44c3be8d51bbff65a7a5.jpg\" width=\"4000\" height=\"3000\" alt=\"Four women posing together each wearing formal attire\" class=\" primary-image__image mntl-primary-image--blurry\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/-y-Oq5c3g-v-Ju3JaNwg3ePR1as=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_LeadRecirc_alt2-22660e04dfcf44c3be8d51bbff65a7a5.jpg\" width=\"4000\" height=\"3000\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"Four women posing together each wearing formal attire\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Getty Images \/ Byrdie<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<p id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Growing up as a millennial, &#8220;celebrity&#8221; followed a clear hierarchy. Fame was reserved for Oscar winners, Emmy darlings, Olympic medalists, or literal royalty. Think Nicole Kidman, Halle Berry, Serena Williams, or Princess Diana. While those icons are still very much A-listers, their resumes are no longer the only qualifiers for legitimate fame.\n<\/p>\n<p id=\"mntl-sc-block_3-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Reality stars have shifted the pendulum. They&#8217;ve been around for decades\u2014Tiffany Pollard, Lauren Conrad, Nicole &#8220;Snooki&#8221; Polizzi\u2014but today, they&#8217;re being validated in ways we haven&#8217;t seen before. I think back to Kim Kardashian&#8217;s early days, when she was told she&#8217;d never land certain magazine covers or receive invitations to runway shows. There was a clear legitimacy struggle\u2014a fine line between being a reality star and being a<em> real<\/em> star. That line was so real that only a few reality stars ever crossed it\u2014Kim K and Cardi B being the most obvious examples.\n<\/p>\n<p id=\"mntl-sc-block_5-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Now, it&#8217;s not just possible\u2014it&#8217;s becoming the norm. The &#8220;proving yourself&#8221; timeline is shorter, and the access is broader. Think Paige DeSorbo, Alix Earle, and especially Olandria Carthen. She moved quickly from reality television into widespread industry visibility, without the same prolonged proving period. The same could be said for fellow <em>Love Island<\/em> stars Serena Page, Leah Kateb, and JaNa Craig.\n<\/p>\n<p id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> That contrast says less about any one person and more about the moment we&#8217;re in. In a cultural landscape that feels increasingly fluid, it makes sense that celebrity would evolve, too. <strong>Ahead, I spoke with two experts to unpack why reality stars are no longer peripheral figures, but legitimate forces shaping culture, consumer behavior, and industry power.<\/strong><\/p>\n<div id=\"mntl-sc-block_9-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--meetourexpert beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-meetourexpert\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Meet the Experts<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>Travis Cronin is a branded partnership strategist and the former Entertainment Director at <em>Us Weekly<\/em>.<\/li>\n<li>Farai Bennett is a pop culture content creator and commentator.\u00a0<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> TV Is the Blueprint\u00a0 <\/span><\/h2>\n<p id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The small screen has always led to exposure\u2014it doesn&#8217;t matter whether it&#8217;s a sitcom or a dating competition. Being in people&#8217;s living rooms, week after week, creates widespread visibility regardless of the format. We sometimes forget that some of the biggest names working today began on television in ways that didn&#8217;t appear &#8220;prestigious&#8221; at the time, as Cronin points out.\n<\/p>\n<p id=\"mntl-sc-block_13-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;I think a definite shift happened with Kim Kardashian and the entire Kardashian\/Jenner family,&#8221; Cronin says. &#8220;But so many credible actors and singers got their start on reality TV. For example, Laverne Cox was on this TLC show called <em>TRANSform Me<\/em>, where three trans women gave people makeovers.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"3000\" alt=\"Lauren Conrad, Kim Kardashian, Jamie Chung, and Tiffany Pollard\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/www.byrdie.com\/thmb\/W9PK4JlEjRChx3wEM5uddFfIcwE=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed1-303ad7c59b70459e85c34402a1751ef6.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/W9PK4JlEjRChx3wEM5uddFfIcwE=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed1-303ad7c59b70459e85c34402a1751ef6.jpg\" width=\"4000\" height=\"3000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Lauren Conrad, Kim Kardashian, Jamie Chung, and Tiffany Pollard\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Getty Images \/ Byrdie<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> He adds that Jamie Chung appeared on\u00a0<em>The Real World: San Diego<\/em>, and Cardi B rose to fame on <em>Love &amp; Hip Hop<\/em>. &#8220;We wouldn&#8217;t even dare call Jamie Chung a reality star today,&#8221; Cronin says. &#8220;She&#8217;s an actress. A fashion girl. TV has always been the avenue\u2014it&#8217;s just that only certain people go on to become mega stars.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Bennett argues that, in many ways, there hasn&#8217;t been a major shift at all. &#8220;I grew up in the <em>The Hills<\/em> era,&#8221; he says. &#8220;Alix Earle was Lauren Conrad. She was on the fashion scene, doing the damn thing. We were enamored with her world because the show was about her\u2014we wanted to be her.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Bennett notes that Conrad was also unusually early to launch brand deals, books, and fashion lines, including her long-running partnership with Kohl&#8217;s. The real difference, Bennett explains, isn&#8217;t exposure\u2014it&#8217;s intention. &#8220;Lauren was so hell-bent on making fashion work because she knew TV wouldn&#8217;t last forever,&#8221; he says. &#8220;Today&#8217;s reality stars understand that TV is the opportunity.&#8221;\n<\/p>\n<h2 id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Defining Moments That Make a Star <\/span><\/h2>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> When we think about the reality stars who&#8217;ve truly broken through, there&#8217;s usually a defining moment involved. A scandal. A buildup. Kim Kardashian&#8217;s leaked tape, Ariana Madix discovering Tom Sandoval&#8217;s affair, Olandria Carthen&#8217;s slow burn with Nic. America likes to feel part of something playing out in real time. &#8220;America loves someone who tries hard, who puts themselves out there, someone who isn&#8217;t afraid of relentless criticism,&#8221; says Cronin. &#8220;The Kardashians are a really good example of that. No matter how much they were beaten down, they kept showing up. They wanted fame\u2014it was clear\u2014but that candidness and honesty made it real and really likable.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Cronin notes that this kind of visible ambition has long been a thing. He references Lady Gaga&#8217;s early appearance onMTV&#8217;s <em>Boiling Points<\/em>. &#8220;She just wanted to be famous. She wanted to be on camera,&#8221; he says. &#8220;America respects that type of hustle for fame\u2014and that&#8217;s kind of why we&#8217;re where we are.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"4000\" alt=\"Bethenny Frankel seated with others during a discussion panel\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/www.byrdie.com\/thmb\/DgwvJHX4txoKcZCerH2ietaoqUA=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed2-d1b96714d4514baf88577b6603266410.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/DgwvJHX4txoKcZCerH2ietaoqUA=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed2-d1b96714d4514baf88577b6603266410.jpg\" width=\"3000\" height=\"4000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Bethenny Frankel seated with others during a discussion panel\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Getty Images \/ Byrdie<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_28-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> With Olandria, Cronin says the response felt immediate because there was a sort of Jennifer Aniston &#8220;impact&#8221; going on. Public sympathy crystallized around her. &#8220;When we watched her relationship with Taylor unfold, people felt for her,&#8221; he says. &#8220;America loves a story like that\u2014especially when it centers on someone undeserving and absolutely beautiful.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> He adds that Olandria also stood out in ways viewers don&#8217;t often get to see. &#8220;There weren&#8217;t a lot of dark-skinned women centered on TV for the right reasons,&#8221; Cronin says. &#8220;So many people saw themselves in her. She was genuine, true to herself.&#8221;\n<\/p>\n<h2 id=\"mntl-sc-block_32-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Fame Is Getting More Relatable\u00a0 <\/span><\/h2>\n<p id=\"mntl-sc-block_33-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> For a long time, celebrity was built on mystery. There was something intriguing about how unattainable stars felt\u2014like they existed on a completely different planet. Shows like <em>MTV Cribs <\/em>and <em>The Fabulous Life of<\/em>\u2026 offered tiny peeks into that world, but never full access. Celebrities were aspirational because they were distant. Over time, that equation flipped. Popularity is now measured less by mystique and more by relatability. You see it constantly on TikTok: an influencer gains a massive following for doing everyday things, only for the comments to turn once their life starts to look too polished. &#8220;I just can&#8217;t relate to her anymore&#8221; has become a form of critique in its own right. Fame today is fragile\u2014and deeply tied to how accessible someone feels.\n<\/p>\n<p id=\"mntl-sc-block_35-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> That sentiment is especially pronounced among younger audiences. &#8220;Traditional celebrities are sometimes a little boring to Gen Z,&#8221; says Bennett. &#8220;They&#8217;re so used to everyone sharing everything that it&#8217;s hard for them to see the intrigue.&#8221; That&#8217;s why figures like Emma Chamberlain resonate so strongly. &#8220;There&#8217;s no big scandal or drama,&#8221; Bennett explains. &#8220;It&#8217;s the rawness. The carefreeness. She feels like a friend.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_37-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"3000\" alt=\"Olandria Carthen, Hannah Berner, Paige Desorbo, Kylie Jenner, and Serena Page\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/www.byrdie.com\/thmb\/JBRfvZLnKjrbXWrLSflUxJh3YuY=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed3-28c20d492df44c48b7adfdba06ebf2e7.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/JBRfvZLnKjrbXWrLSflUxJh3YuY=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed3-28c20d492df44c48b7adfdba06ebf2e7.jpg\" width=\"4000\" height=\"3000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Olandria Carthen, Hannah Berner, Paige Desorbo, Kylie Jenner, and Serena Page\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Getty Images \/ Byrdie<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_38-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> That same logic helps explain why someone like Morgan Stewart McGraw connects, too. &#8220;She&#8217;s rich as f\u2014 but still incredibly relatable,&#8221; Bennett says. &#8220;She&#8217;s the epitome of a cool girl, and that translates.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_40-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> It&#8217;s also why reality stars continue to thrive. &#8220;The <em>Love Island<\/em> girls, the <em>Housewives<\/em>\u2014they give it to us,&#8221; Bennett says. &#8220;They don&#8217;t have anything to lose.&#8221; He points to Nene Leakes as an early example: &#8220;A divorce, then a reconciliation\u2014it all played out. That kind of openness is what people respond to.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_42-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Olandria is a perfect example of that kind of openness. When she finally voiced her frustration about Taylor\u2019s lack of rereciprocity\u2014\u201cHe didn\u2019t do s\u2013t for me,\u201d she said, her Alabama accent thick\u2014viewers watched someone release the \u201cstrong Black woman\u201d armor and tell the truth. It wasn\u2019t strategic, it was human. And for many Black women watching, it felt especially resonant. That authenticity didn\u2019t derail her post-villa success\u2014it fueled it.\n<\/p>\n<p id=\"mntl-sc-block_44-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> That exact pattern shows up across today\u2019s reality landscape. On <em>The Secret Lives of Mormon Wives<\/em>, Taylor Frankie Paul\u2019s very public unraveling\u2014arrest and messy relationships included\u2014didn\u2019t stall her relevance; it expanded it. Former <em>Summer House<\/em> star Paige DeSorbo, meanwhile, has built a career that feels less like a reality star and more like a modern It girl: former fashion writer turned podcaster, entrepreneur, and founder of the ready-to-lounge line Daphne.\n<\/p>\n<h2 id=\"mntl-sc-block_46-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> TikTok Keeps the Story Going\u00a0 <\/span><\/h2>\n<p id=\"mntl-sc-block_47-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Social media is the biggest difference between today&#8217;s reality stars and those of the past. Cronin says TikTok gives reality stars &#8220;another avenue to get in front of our faces\u2014because that&#8217;s really the name of the game with celebrity, right?&#8221; Reality stars know this, too. It&#8217;s why you&#8217;ll sometimes hear <em>Love Island<\/em> contestants say things like &#8220;your DMs will be lit&#8221; or that your follower count will be &#8220;crazy&#8221; once you leave the island. There&#8217;s an immediate place for them to land, somewhere to connect with fans ASAP.\n<\/p>\n<p id=\"mntl-sc-block_49-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> That kind of immediacy didn&#8217;t exist in the early 2000s, which is why some names inevitably faded. &#8220;With celebrities, you have to see a lot\u2014it&#8217;s like marketing,&#8221; Cronin says. &#8220;You see it three times before you buy it.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_51-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Social media changed that cadence. &#8220;Reality stars and celebrities in general are given autonomy to show themselves. The power is in their hands now.&#8221; Bennett agrees, pointing to Kim Kardashian&#8217;s recent TikTok vlogs. &#8220;Everyone is like, &#8216;This is better than the show,'&#8221; he says. &#8220;That&#8217;s because there&#8217;s something so unfiltered and fun about it. That&#8217;s the nature of TikTok\u2014it works, and it only strengthens their influence.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_53-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Cronin adds that brands eventually had to fall in line. &#8220;Being at <em>Us Weekly<\/em> for so long and going to so many Fashion Week events, it became obvious that the fashion industry took longer to adapt,&#8221; he says. &#8220;Reality stars weren&#8217;t sitting front row at heritage brand shows\u2014but that had to change.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_55-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"3000\" alt=\"Anna Wintour, Cardi B, and Jennie Kim at a fashion event\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_4-0\" src=\"https:\/\/www.byrdie.com\/thmb\/X6s5WpPfewMTTLLADmyJ7KoDCmw=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed4-a6a5f176c78049379294a315e57bdc2f.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/X6s5WpPfewMTTLLADmyJ7KoDCmw=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed4-a6a5f176c78049379294a315e57bdc2f.jpg\" width=\"4000\" height=\"3000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Anna Wintour, Cardi B, and Jennie Kim at a fashion event\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_4-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Getty Images \/ Byrdie<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_56-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Today, those barriers look different. &#8220;You see it with Cardi B always sitting near Anna Wintour,&#8221; Cronin says. &#8220;Beauty brands caught on faster, but social media helped bridge the gap\u2014and those partnerships helped legitimize reality stars even further.&#8221;\n<\/p>\n<h2 id=\"mntl-sc-block_58-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Path Forward\u00a0 <\/span><\/h2>\n<p id=\"mntl-sc-block_59-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> While not every reality star will become a household name, there are a few clear ways to maximize visibility once the cameras stop rolling. &#8220;Market yourself right away,&#8221; says Cronin. &#8220;If you&#8217;re on <em>Love Island<\/em> and you&#8217;re a singer, you should always be singing. If you want to model, make sure you&#8217;re in the tiniest bikini and always wearing heels\u2014give people what you want to be known for, because it sticks. We remember Olandria&#8217;s romance with Nic, but we&#8217;ll never forget her ethereal presence, so her getting modeling gigs makes complete sense.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_61-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Farai puts it simply: have a goal, and say it out loud. &#8220;Make sure you have a career in mind\u2014something you actually want to do,&#8221; he says. &#8220;If I wanted to be the next Ryan Seacrest and I was on TV, I&#8217;d keep saying that. In the reality world, words are powerful.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_63-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> In today\u2019s media landscape, that power extends far beyond the screen\u2014evident in massive social reach, brand deals, and crossover opportunities across fashion, beauty, music, and hosting. And with new seasons of series like <em>Love Is Blind<\/em>, <em>Love Island<\/em>, and <em>Star Search<\/em> on tap for this year, we\u2019re sure a fresh batch of breakout icons is on the way.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<p id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Growing up as a millennial, &#8220;celebrity&#8221; followed a clear hierarchy. Fame was reserved for Oscar winners, Emmy darlings, Olympic medalists, or literal royalty. Think Nicole Kidman, Halle Berry, Serena Williams, or Princess Diana. While those icons are still very much A-listers, their resumes are no longer the only qualifiers for legitimate fame.\n<\/p>\n<p id=\"mntl-sc-block_3-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Reality stars have shifted the pendulum. They&#8217;ve been around for decades\u2014Tiffany Pollard, Lauren Conrad, Nicole &#8220;Snooki&#8221; Polizzi\u2014but today, they&#8217;re being validated in ways we haven&#8217;t seen before. I think back to Kim Kardashian&#8217;s early days, when she was told she&#8217;d never land certain magazine covers or receive invitations to runway shows. There was a clear legitimacy struggle\u2014a fine line between being a reality star and being a<em> real<\/em> star. That line was so real that only a few reality stars ever crossed it\u2014Kim K and Cardi B being the most obvious examples.\n<\/p>\n<p id=\"mntl-sc-block_5-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Now, it&#8217;s not just possible\u2014it&#8217;s becoming the norm. The &#8220;proving yourself&#8221; timeline is shorter, and the access is broader. Think Paige DeSorbo, Alix Earle, and especially Olandria Carthen. She moved quickly from reality television into widespread industry visibility, without the same prolonged proving period. The same could be said for fellow <em>Love Island<\/em> stars Serena Page, Leah Kateb, and JaNa Craig.\n<\/p>\n<p id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> That contrast says less about any one person and more about the moment we&#8217;re in. In a cultural landscape that feels increasingly fluid, it makes sense that celebrity would evolve, too. <strong>Ahead, I spoke with two experts to unpack why reality stars are no longer peripheral figures, but legitimate forces shaping culture, consumer behavior, and industry power.<\/strong><\/p>\n<div id=\"mntl-sc-block_9-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--meetourexpert beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-meetourexpert\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Meet the Experts<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>Travis Cronin is a branded partnership strategist and the former Entertainment Director at <em>Us Weekly<\/em>.<\/li>\n<li>Farai Bennett is a pop culture content creator and commentator.\u00a0<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> TV Is the Blueprint\u00a0 <\/span><\/h2>\n<p id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The small screen has always led to exposure\u2014it doesn&#8217;t matter whether it&#8217;s a sitcom or a dating competition. Being in people&#8217;s living rooms, week after week, creates widespread visibility regardless of the format. We sometimes forget that some of the biggest names working today began on television in ways that didn&#8217;t appear &#8220;prestigious&#8221; at the time, as Cronin points out.\n<\/p>\n<p id=\"mntl-sc-block_13-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;I think a definite shift happened with Kim Kardashian and the entire Kardashian\/Jenner family,&#8221; Cronin says. &#8220;But so many credible actors and singers got their start on reality TV. For example, Laverne Cox was on this TLC show called <em>TRANSform Me<\/em>, where three trans women gave people makeovers.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"3000\" alt=\"Lauren Conrad, Kim Kardashian, Jamie Chung, and Tiffany Pollard\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_1-0\" src=\"https:\/\/www.byrdie.com\/thmb\/W9PK4JlEjRChx3wEM5uddFfIcwE=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed1-303ad7c59b70459e85c34402a1751ef6.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/W9PK4JlEjRChx3wEM5uddFfIcwE=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed1-303ad7c59b70459e85c34402a1751ef6.jpg\" width=\"4000\" height=\"3000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Lauren Conrad, Kim Kardashian, Jamie Chung, and Tiffany Pollard\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_1-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Getty Images \/ Byrdie<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> He adds that Jamie Chung appeared on\u00a0<em>The Real World: San Diego<\/em>, and Cardi B rose to fame on <em>Love &amp; Hip Hop<\/em>. &#8220;We wouldn&#8217;t even dare call Jamie Chung a reality star today,&#8221; Cronin says. &#8220;She&#8217;s an actress. A fashion girl. TV has always been the avenue\u2014it&#8217;s just that only certain people go on to become mega stars.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Bennett argues that, in many ways, there hasn&#8217;t been a major shift at all. &#8220;I grew up in the <em>The Hills<\/em> era,&#8221; he says. &#8220;Alix Earle was Lauren Conrad. She was on the fashion scene, doing the damn thing. We were enamored with her world because the show was about her\u2014we wanted to be her.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Bennett notes that Conrad was also unusually early to launch brand deals, books, and fashion lines, including her long-running partnership with Kohl&#8217;s. The real difference, Bennett explains, isn&#8217;t exposure\u2014it&#8217;s intention. &#8220;Lauren was so hell-bent on making fashion work because she knew TV wouldn&#8217;t last forever,&#8221; he says. &#8220;Today&#8217;s reality stars understand that TV is the opportunity.&#8221;\n<\/p>\n<h2 id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Defining Moments That Make a Star <\/span><\/h2>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> When we think about the reality stars who&#8217;ve truly broken through, there&#8217;s usually a defining moment involved. A scandal. A buildup. Kim Kardashian&#8217;s leaked tape, Ariana Madix discovering Tom Sandoval&#8217;s affair, Olandria Carthen&#8217;s slow burn with Nic. America likes to feel part of something playing out in real time. &#8220;America loves someone who tries hard, who puts themselves out there, someone who isn&#8217;t afraid of relentless criticism,&#8221; says Cronin. &#8220;The Kardashians are a really good example of that. No matter how much they were beaten down, they kept showing up. They wanted fame\u2014it was clear\u2014but that candidness and honesty made it real and really likable.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Cronin notes that this kind of visible ambition has long been a thing. He references Lady Gaga&#8217;s early appearance onMTV&#8217;s <em>Boiling Points<\/em>. &#8220;She just wanted to be famous. She wanted to be on camera,&#8221; he says. &#8220;America respects that type of hustle for fame\u2014and that&#8217;s kind of why we&#8217;re where we are.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-portrait figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"4000\" alt=\"Bethenny Frankel seated with others during a discussion panel\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_2-0\" src=\"https:\/\/www.byrdie.com\/thmb\/DgwvJHX4txoKcZCerH2ietaoqUA=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed2-d1b96714d4514baf88577b6603266410.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/DgwvJHX4txoKcZCerH2ietaoqUA=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed2-d1b96714d4514baf88577b6603266410.jpg\" width=\"3000\" height=\"4000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Bethenny Frankel seated with others during a discussion panel\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_2-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Getty Images \/ Byrdie<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_28-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> With Olandria, Cronin says the response felt immediate because there was a sort of Jennifer Aniston &#8220;impact&#8221; going on. Public sympathy crystallized around her. &#8220;When we watched her relationship with Taylor unfold, people felt for her,&#8221; he says. &#8220;America loves a story like that\u2014especially when it centers on someone undeserving and absolutely beautiful.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> He adds that Olandria also stood out in ways viewers don&#8217;t often get to see. &#8220;There weren&#8217;t a lot of dark-skinned women centered on TV for the right reasons,&#8221; Cronin says. &#8220;So many people saw themselves in her. She was genuine, true to herself.&#8221;\n<\/p>\n<h2 id=\"mntl-sc-block_32-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Fame Is Getting More Relatable\u00a0 <\/span><\/h2>\n<p id=\"mntl-sc-block_33-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> For a long time, celebrity was built on mystery. There was something intriguing about how unattainable stars felt\u2014like they existed on a completely different planet. Shows like <em>MTV Cribs <\/em>and <em>The Fabulous Life of<\/em>\u2026 offered tiny peeks into that world, but never full access. Celebrities were aspirational because they were distant. Over time, that equation flipped. Popularity is now measured less by mystique and more by relatability. You see it constantly on TikTok: an influencer gains a massive following for doing everyday things, only for the comments to turn once their life starts to look too polished. &#8220;I just can&#8217;t relate to her anymore&#8221; has become a form of critique in its own right. Fame today is fragile\u2014and deeply tied to how accessible someone feels.\n<\/p>\n<p id=\"mntl-sc-block_35-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> That sentiment is especially pronounced among younger audiences. &#8220;Traditional celebrities are sometimes a little boring to Gen Z,&#8221; says Bennett. &#8220;They&#8217;re so used to everyone sharing everything that it&#8217;s hard for them to see the intrigue.&#8221; That&#8217;s why figures like Emma Chamberlain resonate so strongly. &#8220;There&#8217;s no big scandal or drama,&#8221; Bennett explains. &#8220;It&#8217;s the rawness. The carefreeness. She feels like a friend.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_37-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"3000\" alt=\"Olandria Carthen, Hannah Berner, Paige Desorbo, Kylie Jenner, and Serena Page\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_3-0\" src=\"https:\/\/www.byrdie.com\/thmb\/JBRfvZLnKjrbXWrLSflUxJh3YuY=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed3-28c20d492df44c48b7adfdba06ebf2e7.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/JBRfvZLnKjrbXWrLSflUxJh3YuY=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed3-28c20d492df44c48b7adfdba06ebf2e7.jpg\" width=\"4000\" height=\"3000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Olandria Carthen, Hannah Berner, Paige Desorbo, Kylie Jenner, and Serena Page\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_3-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Getty Images \/ Byrdie<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_38-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> That same logic helps explain why someone like Morgan Stewart McGraw connects, too. &#8220;She&#8217;s rich as f\u2014 but still incredibly relatable,&#8221; Bennett says. &#8220;She&#8217;s the epitome of a cool girl, and that translates.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_40-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> It&#8217;s also why reality stars continue to thrive. &#8220;The <em>Love Island<\/em> girls, the <em>Housewives<\/em>\u2014they give it to us,&#8221; Bennett says. &#8220;They don&#8217;t have anything to lose.&#8221; He points to Nene Leakes as an early example: &#8220;A divorce, then a reconciliation\u2014it all played out. That kind of openness is what people respond to.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_42-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Olandria is a perfect example of that kind of openness. When she finally voiced her frustration about Taylor\u2019s lack of rereciprocity\u2014\u201cHe didn\u2019t do s\u2013t for me,\u201d she said, her Alabama accent thick\u2014viewers watched someone release the \u201cstrong Black woman\u201d armor and tell the truth. It wasn\u2019t strategic, it was human. And for many Black women watching, it felt especially resonant. That authenticity didn\u2019t derail her post-villa success\u2014it fueled it.\n<\/p>\n<p id=\"mntl-sc-block_44-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> That exact pattern shows up across today\u2019s reality landscape. On <em>The Secret Lives of Mormon Wives<\/em>, Taylor Frankie Paul\u2019s very public unraveling\u2014arrest and messy relationships included\u2014didn\u2019t stall her relevance; it expanded it. Former <em>Summer House<\/em> star Paige DeSorbo, meanwhile, has built a career that feels less like a reality star and more like a modern It girl: former fashion writer turned podcaster, entrepreneur, and founder of the ready-to-lounge line Daphne.\n<\/p>\n<h2 id=\"mntl-sc-block_46-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> TikTok Keeps the Story Going\u00a0 <\/span><\/h2>\n<p id=\"mntl-sc-block_47-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Social media is the biggest difference between today&#8217;s reality stars and those of the past. Cronin says TikTok gives reality stars &#8220;another avenue to get in front of our faces\u2014because that&#8217;s really the name of the game with celebrity, right?&#8221; Reality stars know this, too. It&#8217;s why you&#8217;ll sometimes hear <em>Love Island<\/em> contestants say things like &#8220;your DMs will be lit&#8221; or that your follower count will be &#8220;crazy&#8221; once you leave the island. There&#8217;s an immediate place for them to land, somewhere to connect with fans ASAP.\n<\/p>\n<p id=\"mntl-sc-block_49-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> That kind of immediacy didn&#8217;t exist in the early 2000s, which is why some names inevitably faded. &#8220;With celebrities, you have to see a lot\u2014it&#8217;s like marketing,&#8221; Cronin says. &#8220;You see it three times before you buy it.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_51-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Social media changed that cadence. &#8220;Reality stars and celebrities in general are given autonomy to show themselves. The power is in their hands now.&#8221; Bennett agrees, pointing to Kim Kardashian&#8217;s recent TikTok vlogs. &#8220;Everyone is like, &#8216;This is better than the show,'&#8221; he says. &#8220;That&#8217;s because there&#8217;s something so unfiltered and fun about it. That&#8217;s the nature of TikTok\u2014it works, and it only strengthens their influence.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_53-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Cronin adds that brands eventually had to fall in line. &#8220;Being at <em>Us Weekly<\/em> for so long and going to so many Fashion Week events, it became obvious that the fashion industry took longer to adapt,&#8221; he says. &#8220;Reality stars weren&#8217;t sitting front row at heritage brand shows\u2014but that had to change.&#8221;\n<\/p>\n<figure id=\"mntl-sc-block_55-0\" class=\"comp mntl-sc-block beauty-sc-block-image mntl-sc-block-image figure-landscape figure-high-res\">\n<div class=\"figure-media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"3000\" alt=\"Anna Wintour, Cardi B, and Jennie Kim at a fashion event\" class=\"lazyload mntl-image mntl-image universal-image__image\" id=\"mntl-sc-block-image_4-0\" src=\"https:\/\/www.byrdie.com\/thmb\/X6s5WpPfewMTTLLADmyJ7KoDCmw=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed4-a6a5f176c78049379294a315e57bdc2f.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.byrdie.com\/thmb\/X6s5WpPfewMTTLLADmyJ7KoDCmw=\/1500x0\/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)\/Byr_RealityRealStars_Embed4-a6a5f176c78049379294a315e57bdc2f.jpg\" width=\"4000\" height=\"3000\" class=\"img--noscript mntl-image mntl-image universal-image__image\" alt=\"Anna Wintour, Cardi B, and Jennie Kim at a fashion event\"><\/div>\n<\/div><figcaption id=\"mntl-figure-caption_4-0\" class=\"comp mntl-figure-caption text-utility-100 figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Getty Images \/ Byrdie<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p id=\"mntl-sc-block_56-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Today, those barriers look different. &#8220;You see it with Cardi B always sitting near Anna Wintour,&#8221; Cronin says. &#8220;Beauty brands caught on faster, but social media helped bridge the gap\u2014and those partnerships helped legitimize reality stars even further.&#8221;\n<\/p>\n<h2 id=\"mntl-sc-block_58-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Path Forward\u00a0 <\/span><\/h2>\n<p id=\"mntl-sc-block_59-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> While not every reality star will become a household name, there are a few clear ways to maximize visibility once the cameras stop rolling. &#8220;Market yourself right away,&#8221; says Cronin. &#8220;If you&#8217;re on <em>Love Island<\/em> and you&#8217;re a singer, you should always be singing. If you want to model, make sure you&#8217;re in the tiniest bikini and always wearing heels\u2014give people what you want to be known for, because it sticks. We remember Olandria&#8217;s romance with Nic, but we&#8217;ll never forget her ethereal presence, so her getting modeling gigs makes complete sense.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_61-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Farai puts it simply: have a goal, and say it out loud. &#8220;Make sure you have a career in mind\u2014something you actually want to do,&#8221; he says. &#8220;If I wanted to be the next Ryan Seacrest and I was on TV, I&#8217;d keep saying that. In the reality world, words are powerful.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_63-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> In today\u2019s media landscape, that power extends far beyond the screen\u2014evident in massive social reach, brand deals, and crossover opportunities across fashion, beauty, music, and hosting. And with new seasons of series like <em>Love Is Blind<\/em>, <em>Love Island<\/em>, and <em>Star Search<\/em> on tap for this year, we\u2019re sure a fresh batch of breakout icons is on the way.<\/p>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.byrdie.com\/reality-stars-are-finally-real-stars-11883459&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.byrdie.com\/thmb\/KK1q_xBpoDOMbltxVIDwwdKpqno=\/1500&#215;0\/filters:no_upscale():max_bytes(150000):strip_icc()\/Byr_RealityRealStars_Social_alt2-da044b141a4945d88a77a67c97341159.jpg&#8221;] Reality Stars Are Finally Real Stars By Robyn Merrett Robyn Merrett Robyn is a fashion and beauty editor with nearly a decade of experience. She has served as style &amp; beauty editor at StyleCaster, senior beauty &amp; style editor at Us Weekly, and associate editor at People. Byrdie&#8217;s Editorial Guidelines Published on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[83,226],"class_list":["post-1763063","post","type-post","status-publish","format-standard","hentry","category-politics","tag-byrdie-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1763063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1763063"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1763063\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1763063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1763063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1763063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}