{"id":1761340,"date":"2026-02-09T16:03:43","date_gmt":"2026-02-09T13:03:43","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1761340"},"modified":"2026-02-09T16:03:43","modified_gmt":"2026-02-09T13:03:43","slug":"everyone-wants-a-piece-of-demnas-gucci","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1761340","title":{"rendered":"Everyone Wants A Piece Of Demna\u2019s Gucci"},"content":{"rendered":"<article class=\"oVA page-447944982\">\n<div class=\"cCV\">\n<div class=\"sWr\">\n<div class=\"Jr2\">\n<div class=\"gsz VnM\">\n<div class=\"s7N\">\n<div class=\"vmZ oL7\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/getty\/2026\/2\/9\/320481b2\/new-york-new-york.jpg?w=653&amp;h=943&amp;fit=crop&amp;crop=focalpoint&amp;fp-x=0.4078&amp;fp-y=0.1836&amp;dpr=2\" alt=\"NEW YORK, NEW YORK - FEBRUARY 07: Alex Consani is seen on February 07, 2026 in New York City. (Photo...\" class=\"fpC zqY EdX\"><\/div>\n<p><span class=\"Vms rPb\">Daniel Zuchnik\/GC Images\/Getty Images<\/span><\/div>\n<div class=\"Kbu\">\n<div class=\"rkd J1w\">\n<p class=\"QwJ\">Fashion<\/p>\n<\/div>\n<div class=\"Ckc O8w\">\n<h1 class=\"aVX cPN tGQ uo1\">Everyone Wants A Piece Of Demna\u2019s Gucci<\/h1>\n<div class=\"r87 YVe\">\n<p>His handbags are flying off the shelves and onto A-listers\u2019 arms.<\/p>\n<\/div>\n<\/div>\n<div class=\"mLI gt2\">\n<address class=\"Fdy\">by <a href=\"https:\/\/www.nylon.com\/profile\/kevin-leblanc-308401936\">Kevin LeBlanc<\/a><\/address>\n<div class=\"DHw\">\n<div><time datetime=\"2026-02-09T16:03:43.608Z\">Feb. 9, 2026<\/time><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"QVH\"><\/div>\n<div class=\"Uf-\">\n<div class=\"D5t\">We may receive a portion of sales if you purchase a product through a link in this article.<\/div>\n<\/div>\n<div class=\"tn6\">\n<div data-adroot=\"true\" class=\"AOL Afg\">\n<p>We\u2019re only six weeks into 2026 (it feels like <em>much<\/em> longer, right?) and the cards are falling in favor of <a href=\"https:\/\/www.nylon.com\/fashion\/fashion-news-jan-8\" class=\"T3D\">Demna at Gucci<\/a>. Lyst released their <a href=\"https:\/\/www.lyst.com\/data\/the-lyst-index\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Q4 2025 Index<\/a> and crowned <a href=\"https:\/\/www.nylon.com\/fashion\/fashion-news-jan-15\" class=\"T3D\">Saint Laurent<\/a> as the hottest brand in the world at the moment, but the news we took away from the report is Gucci climbing up five spots to rejoin the top ten. This has everything to do with the host of A-listers joining \u201cLa Famiglia\u201d and <a href=\"https:\/\/www.nylon.com\/fashion\/fashion-news-dec-4-2025\" class=\"T3D\">wearing the new collection<\/a>, and also with Demna\u2019s new handbags, which have already found their way onto the shoulders and hands of our favorite style stars.<\/p>\n<p>The newest kid on the Gucci-monogram-covered block is the Borsetto, which, according to a press release is a mashup of \u201cborsa (Italian for bag) and morsetto (Italian for horsebit).\u201d The ultra-Italiano offering is a discreet rectangle shape paying homage to a briefcase or bowling bag, but altered to fit neatly on one\u2019s arm. See <a href=\"https:\/\/www.nylon.com\/fashion\/fashion-news-april-3\" class=\"T3D\">Alex Consani<\/a> hopping into a black car with the style tucked under her elbow, or <a href=\"https:\/\/www.nylon.com\/fashion\/natasha-colvin-supermodel-stylist-interview\" class=\"T3D\">Vittoria Ceretti<\/a> heading to the Olympics opening ceremony, ever the <em>bomba <\/em>with the black leather Borsetto. <\/p>\n<div class=\"sWr iGR\">\n<div class=\"QYV\">\n<div class=\"uES fEt\">\n<div class=\"QfP\"><\/div>\n<div class=\"uT7\">\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/getty\/2026\/2\/9\/156c7895\/new-york-new-york.jpg?w=374&amp;dpr=2\" alt=\"NEW YORK, NEW YORK - FEBRUARY 07: Alex Consani is seen on February 07, 2026 in New York City. (Photo...\" class=\"EdX\"><\/div><figcaption class=\"MO9\">Alex Consani<cite>Daniel Zuchnik\/GC Images\/Getty Images<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/2\/9\/b04e44f9\/image002-18.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\">Vittoria Ceretti<cite>Courtesy of IPA Agency<\/cite><\/figcaption><\/div>\n<\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-447945781\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 2<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 2<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Many armchair social-media critics were initially skeptical of Demna\u2019s ability to honor the integrity of Gucci\u2019s history, but Demna is proving himself to be a lover of all things Italian. The classic Gucci Jackie bag got a distended update under his watch, as he pulled the silhouette out to a more rectangular shape and rendered styles in preworn leather to give it that lived-in feel. It\u2019s worked in his favor: <a href=\"https:\/\/www.nylon.com\/fashion\/dua-lipa-oversized-accessories-trend\" class=\"T3D\">Dua Lipa<\/a> and <a href=\"https:\/\/www.nylon.com\/fashion\/fashion-news-oct-9-2025\" class=\"T3D\">Amelia Gray<\/a> picked up the Jackie Slim in canvas and leather styles, respectively, and I\u2019ve seen friends and influencers alike lusting over the silhouette in press appointments and on Instagram. (It\u2019s also the first Gucci bag I\u2019ve lusted over in a minute.) The most direct homage to <em>la dolce vita<\/em> from Demna is the Giglio bag, another silhouette that was created before his tenure but received the campy, fashion-girl update from the iconoclast. <a href=\"https:\/\/www.nylon.com\/fashion\/emrata-emily-ratajkowski-too-much-press-tour-style\" class=\"T3D\">Emily Ratajkowski<\/a> wore the chocolate-brown version recently, but the coated-canvas style pays cheeky homage to both rain coats and plastic-covered sofas, something an Italian <em>nonna<\/em> would wear with honor. <\/p>\n<div class=\"sWr iGR\">\n<div class=\"QYV\">\n<div class=\"uES fEt\">\n<div class=\"QfP\"><\/div>\n<div class=\"uT7\">\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/2\/9\/fda866c2\/bgus_3438294_001.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\">Dua Lipa<cite>Backgrid<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/2\/9\/dc5cbec3\/bgus_3481043_007.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\">Amelia Gray<cite>Backgrid<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/getty\/2026\/2\/9\/099939db\/new-york-new-york.jpg?w=374&amp;dpr=2\" alt=\"NEW YORK, NEW YORK - FEBRUARY 06: Emily Ratajkowski is seen on February 06, 2026 in New York City. (...\" class=\"EdX\"><\/div><figcaption class=\"MO9\">Emily Ratajkowski<cite>Daniel Zuchnik\/GC Images\/Getty Images<\/cite><\/figcaption><\/div>\n<\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-447945782\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 3<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 3<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>This is all to say that Demna is continuing his streak of knowing exactly what people want and making it work for the house he leads: At Balenciaga, it was reinventing couture and making street and salon meet; for Gucci, it\u2019s a twisting of heritage to make sense for the supermodels and It girls of the moment. All of this success and statistical advancement, courtesy of Lyst, is promising, given that he hasn\u2019t even had an official runway show for the brand. We\u2019ll be sure to check back in after his <a href=\"https:\/\/www.nylon.com\/fashion\/demna-gucci-creative-director-announcement-2025\" class=\"T3D\">Fashion Week debut<\/a> on Feb. 27, where bags will no doubt be a defining moment for this exciting new chapter in Gucci\u2019s history. <\/p>\n<div class=\"sWr iGR T46\">\n<div class=\"i6B\"><a target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/www.gucci.com\/us\/en\/pr\/women\/handbags\/shoulder-bags-for-women\/half-moon-bags-for-women\/jackie-slim-small-shoulder-bag-p-863137FAFV29651\" data-skimlink=\"true\" class=\"Rcu\"><\/p>\n<div class=\"Mup\">\n<div class=\"yiq\">Jackie Slim Small Shoulder Bag<\/div>\n<div class=\"O8F\">Gucci<\/div>\n<\/div>\n<div style=\"padding-top:133.3333%\" class=\"vmZ wxt ap2\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/2\/9\/5013fd50\/863137_fafv4_9651_001.jpg?w=414&amp;h=552&amp;fit=crop&amp;crop=faces&amp;dpr=2\" alt=\"Jackie Slim Small Shoulder Bag\" class=\"mdu EdX\"><\/div>\n<div class=\"OiB\">\n<div class=\"yMn\"><span class=\"o75\"><span>$2,200<\/span><\/span><\/p>\n<div class=\"w7_\"><span>see on gucci<\/span><\/div>\n<\/div>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<div class=\"sWr iGR T46\">\n<div class=\"i6B\"><a target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/www.gucci.com\/us\/en\/pr\/women\/handbags\/shoulder-bags-for-women\/half-moon-bags-for-women\/gucci-jackie-1961-medium-shoulder-bag-p-863136AAGDZ2007\" data-skimlink=\"true\" class=\"Rcu\"><\/p>\n<div class=\"Mup\">\n<div class=\"yiq\">Jackie 1961 Medium Shoulder Bag<\/div>\n<div class=\"O8F\">Gucci<\/div>\n<\/div>\n<div style=\"padding-top:133.3333%\" class=\"vmZ wxt ap2\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/2\/9\/13c7f32a\/863136_aagdz_2007_001.jpg?w=414&amp;h=552&amp;fit=crop&amp;crop=faces&amp;dpr=2\" alt=\"Jackie 1961 Medium Shoulder Bag\" class=\"mdu EdX\"><\/div>\n<div class=\"OiB\">\n<div class=\"yMn\"><span class=\"o75\"><span>$3,450<\/span><\/span><\/p>\n<div class=\"w7_\"><span>see on gucci<\/span><\/div>\n<\/div>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<div class=\"sWr iGR T46\">\n<div class=\"i6B\"><a target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/www.gucci.com\/us\/en\/pr\/women\/handbags\/top-handle-bags-for-women\/gucci-borsetto-large-boston-bag-p-866734AAGIQ1053\" data-skimlink=\"true\" class=\"Rcu\"><\/p>\n<div class=\"Mup\">\n<div class=\"yiq\">Borsetto Large Boston Bag<\/div>\n<div class=\"O8F\">Gucci<\/div>\n<\/div>\n<div style=\"padding-top:133.3333%\" class=\"vmZ wxt ap2\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/2\/9\/26b41353\/866734_aagiq_1053_001_1.jpg?w=414&amp;h=552&amp;fit=crop&amp;crop=faces&amp;dpr=2\" alt=\"Borsetto Large Boston Bag\" class=\"mdu EdX\"><\/div>\n<div class=\"OiB\">\n<div class=\"yMn\"><span class=\"o75\"><span>$3,450<\/span><\/span><\/p>\n<div class=\"w7_\"><span>see on gucci<\/span><\/div>\n<\/div>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<div class=\"sWr iGR T46\">\n<div class=\"i6B\"><a target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/www.gucci.com\/us\/en\/pr\/women\/handbags\/top-handle-bags-for-women\/gucci-borsetto-medium-boston-bag-p-866732FAFV99653\" data-skimlink=\"true\" class=\"Rcu\"><\/p>\n<div class=\"Mup\">\n<div class=\"yiq\">Borsetto Medium Boston Bag<\/div>\n<div class=\"O8F\">Gucci<\/div>\n<\/div>\n<div style=\"padding-top:133.3333%\" class=\"vmZ wxt ap2\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/2\/9\/39225aac\/866732_fafv9_9653_001.jpg?w=414&amp;h=552&amp;fit=crop&amp;crop=faces&amp;dpr=2\" alt=\"Borsetto Medium Boston Bag\" class=\"mdu EdX\"><\/div>\n<div class=\"OiB\">\n<div class=\"yMn\"><span class=\"o75\"><span>$2,600<\/span><\/span><\/p>\n<div class=\"w7_\"><span>see on gucci<\/span><\/div>\n<\/div>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<div class=\"sWr iGR T46\">\n<div class=\"i6B\"><a target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/www.gucci.com\/us\/en\/pr\/women\/handbags\/shoulder-bags-for-women\/gucci-giglio-large-tote-bag-p-853971FAF3Y2155\" data-skimlink=\"true\" class=\"Rcu\"><\/p>\n<div class=\"Mup\">\n<div class=\"yiq\">Giglio Large Tote Bag<\/div>\n<div class=\"O8F\">Gucci<\/div>\n<\/div>\n<div style=\"padding-top:100%\" class=\"vmZ wxt ap2\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/2\/9\/3ea17aed\/gucci-giglio-large-tote.jpg?w=414&amp;h=414&amp;fit=crop&amp;crop=faces&amp;dpr=2\" alt=\"Giglio Large Tote Bag\" class=\"mdu EdX\"><\/div>\n<div class=\"OiB\">\n<div class=\"yMn\"><span class=\"o75\"><span>$2,350<\/span><\/span><\/p>\n<div class=\"w7_\"><span>see on gucci<\/span><\/div>\n<\/div>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<aside class=\"fX2 rhF jIS\">\n<div>\n<div class=\"lqj TnP\">\n<div class=\"BMP\">\n<div class=\"oHL\">Style + Culture, delivered straight to your inbox.<\/div>\n<div class=\"wCn\">\n<div class=\"Yte yjy DSW\"><\/div>\n<p><button class=\"Ex8 qgj\"><span>Submit<\/span><\/button><\/p>\n<div class=\"uxm\"><\/div>\n<div class=\"g-0\">By subscribing to this BDG newsletter, you agree to our <a href=\"https:\/\/www.bdg.com\/info\/terms-of-service\" target=\"_blank\" rel=\"noreferrer\">Terms of Service<\/a> and <a href=\"https:\/\/www.bdg.com\/info\/privacy-policy\" target=\"_blank\" rel=\"noreferrer\">Privacy Policy<\/a><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.nylon.com\/newsletter\">Subscribe to our newsletter &gt;<\/a><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Daniel Zuchnik\/GC Images\/Getty Images Fashion Everyone Wants A Piece Of Demna\u2019s Gucci His handbags are flying off the shelves and onto A-listers\u2019 arms. by Kevin LeBlanc Feb. 9, 2026 We may receive a portion of sales if you purchase a product through a link in this article. We\u2019re only six weeks into 2026 (it feels [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,256],"class_list":["post-1761340","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-nylon-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1761340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1761340"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1761340\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1761340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1761340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1761340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}