{"id":1761088,"date":"2026-02-12T22:02:39","date_gmt":"2026-02-12T19:02:39","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1761088"},"modified":"2026-02-12T22:02:39","modified_gmt":"2026-02-12T19:02:39","slug":"trailblazing-scottish-mountain-bike-brand-is-back-following-liquidation","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1761088","title":{"rendered":"Trailblazing Scottish mountain bike brand is back following liquidation"},"content":{"rendered":"
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Close-up view of a mountain bike frame with a sleek design, featuring a blue color scheme and the word \"DEVIATE\" prominently displayed. The image captures details of the seat post and frame geometry against a soft, twilight sky.<\/a>
File photo.<\/figcaption><\/figure>\n

It???s a second dawn for Scottish mountain bike brand Deviate Cycles. Today, the high-pivot purveyor announced that they???ve officially re-opened their online store following the December 2025 liquidation of Deviate Cycles Ltd.<\/p>\n

???The last period has been incredibly difficult for everyone connected to Deviate our team, our partners, and especially the riders who believed in what we were building,??? co-founder Ben Jones wrote in a press release announcing the brand???s return. <\/p>\n

However, in an unusual move, the new incarnation of the brand has promised to offer lifetime support to the original owners of Deviate mountain bike frames, even though those warranties didn???t officially transfer as part of the liquidation. According to the press release, the move is ???a voluntary commitment to the riders who have supported Deviate from the beginning.???<\/p>\n

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???For us, this decision was about fairness and responsibility, Jones wrote. We wanted to stand behind the riders who have trusted Deviate over the years while building a company that can do that properly for the long term.???<\/p>\n

Deviate Cycles was founded in 2016 by Ben Jones and Chris Deverson. The brand quickly made a name for itself with high-pivot frame designs that promised to bring a\u00a0more balanced anti-squat curve to shorter-travel trail bikes. In a 2021 review<\/a>, Singletracks contributor Gerow proclaimed the 140mm Highlander ???is a do-it-almost-all bike for the right rider.???<\/p>\n

In December 2024, Singletracks published an op-ed<\/a> by Jones, in which he discussed some of the challenges Deviate faced amid industry supply constraints. ???The blame for this situation squarely falls in the hands of the biggest brands who projected Covid-level demand forward into these years a demand that was exaggerated by undersupply due to factory closures,??? he wrote. Excess supply forced bike brands to offer massive discounts, which made pricing difficult for everyone, including smaller brands like Deviate.<\/p>\n

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Striking a hopeful tone at the close of the op-ed and email to Deviate customers, Jones said, ???All of us at Deviate and across the industry are all hoping that things will settle down into 2025, and thats where we have lots of exciting news.???<\/p>\n

Last year, Deviate teased a new eMTB platform, the Kurgan, and early test rides were positive. However, the brand is pausing the rollout of that bike to focus on operations and support for bikes that are already in the lineup.<\/p>\n

???While the release of Deviates new eMTB platform, the Kurgan, remains an exciting part of the brands future, the immediate priority is stability and dependable rider support,??? they wrote. ???As a result, the release of the Kurgan is currently paused while the company focuses on rebuilding strong operational foundations.???<\/p>\n

The Deviate website now lists 2026 Highlander and Claymore frames available for purchase in most sizes. Both framesets are on sale<\/a> for $3,473, down from the original price of $4,585.<\/p>\n

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File photo. It???s a second dawn for Scottish mountain bike brand Deviate Cycles. Today, the high-pivot purveyor announced that they???ve officially re-opened their online store following the December 2025 liquidation of Deviate Cycles Ltd. ???The last period has been incredibly difficult for everyone connected to Deviate our team, our partners, and especially the riders who […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,274],"class_list":["post-1761088","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-singletracks-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1761088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1761088"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1761088\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1761088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1761088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1761088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}