{"id":1760925,"date":"2026-02-11T15:04:32","date_gmt":"2026-02-11T12:04:32","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1760925"},"modified":"2026-02-11T15:04:32","modified_gmt":"2026-02-11T12:04:32","slug":"hyundai-plans-new-model-offensive-as-europe-boss-believes-brand-can-do-better-in-region","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1760925","title":{"rendered":"Hyundai plans new model offensive as Europe boss believes brand &#8216;can do better&#8217; in region"},"content":{"rendered":"<article class=\"articleItem\">\n<p>    {&#8220;@context&#8221;:&#8221;https:\/\/schema.org&#8221;,&#8221;@type&#8221;:&#8221;Article&#8221;,&#8221;image&#8221;:&#8221;https:\/\/car-images.bauersecure.com\/wp-images\/251919\/xavier-martinet-20.jpg&#8221;,&#8221;mainEntityOfPage&#8221;:{&#8220;@type&#8221;:&#8221;WebPage&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/hyundai\/xavier-martinet\/&#8221;},&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/hyundai\/xavier-martinet\/&#8221;,&#8221;author&#8221;:{&#8220;@type&#8221;:&#8221;Person&#8221;,&#8221;name&#8221;:&#8221;Colin Overland&#8221;,&#8221;description&#8221;:&#8221;Colin Overland is Managing Editor of CAR. That, among other things, involves sub-editing the magazine; liasing with the digital team to make CARu2019s non-print versions happen; making sure the words people and the visuals people are talking to each other; keeping an eye on the global CAR family; and being the link between the editorial team and other departments. He also edited the Electric Cars 2022 bookazine.u00A0u00A0nColin first worked on CAR in 2003, but has also been editor of the 4Car website and RiDE magazine, and has stints at Autocar, Motor Cycle News and Classic Bike on his CV.u00A0u00A0nHeu2019s currently saving up to buy a Hyundai Matrix.u00A0nAutomotive journalistic heroes: Richard Williams, Russell Bulgin, Henry Manney, Peter Egan, Ben Oliver, Jamie Kitman, Mark Walton, Philip Llewellin, Charles Fox, Paul Horrell, Brock Yates, Stephen Bayleyu2026 itu2019s no coincidence that a lot of those have written for CAR (or still do).&#8221;,&#8221;image&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;url&#8221;:&#8221;https:\/\/car-assets.bauersecure.com\/wp-images\/14232\/colinoverland.jpeg&#8221;,&#8221;caption&#8221;:&#8221;Colin Overland&#8221;},&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/author\/colin-overland\/&#8221;},&#8221;dateModified&#8221;:&#8221;2026-02-11T15:31:40+00:00&#8243;,&#8221;datePublished&#8221;:&#8221;2026-02-11T15:04:32+00:00&#8243;,&#8221;headline&#8221;:&#8221;Hyundai plans new model offensive as Europe boss believes brand u0027can do betteru0027 in region&#8221;,&#8221;publisher&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Bauer Media&#8221;,&#8221;brand&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Car Magazine&#8221;},&#8221;logo&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;url&#8221;:&#8221;https:\/\/car-assets.bauersecure.com\/images\/logos\/car.200&#215;88.png&#8221;}}}<\/p>\n<div class=\"row\">\n<div class=\"column xlarge-10 xlarge-push-2\">\n<header>\n<div class=\"row\">\n<div class=\"column\">\n<h1 class=\"title\">\n\t\t\t\t\t\t\t\t\tHyundai plans new model offensive as Europe boss believes brand &#8216;can do better&#8217; in region<\/h1>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"column\">\n<div class=\"hide-for-xlarge-up\">\n<div class=\"compact-author-info\">\n\tBy <a href=\"https:\/\/www.carmagazine.co.uk\/author\/colin-overland\/\">Colin Overland<\/a>\n<\/div>\n<\/p><\/div>\n<div class=\"dates\">\n<p>\t\t\t\t\t\t\t\t\t<span><br \/>\n\t\t\t\t\t\t\t\t\t\tUpdated: Yesterday 15:31<br \/>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"cms-content\">\n<div class=\"in-page-gallery full-width thumbnails-none\">\n<ul class=\"carousel\" data-orbit=\"true\" data-options=\"bullets: false; resume_on_mouseout: false; timer: false; variable_height: true; slide_number: false\">\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/251919\/xavier-martinet-20.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Hyundai plans new model offensive as Europe boss believes brand 'can do better' in region\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/251919\/480x270\/xavier-martinet-20.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/251919\/720x405\/xavier-martinet-20.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/251919\/1056x594\/xavier-martinet-20.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/251919\/xavier-martinet-21.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Hyundai plans new model offensive as Europe boss believes brand 'can do better' in region\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/251919\/480x270\/xavier-martinet-21.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/251919\/720x405\/xavier-martinet-21.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/251919\/1056x594\/xavier-martinet-21.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/251919\/xavier-martinet-22.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Hyundai plans new model offensive as Europe boss believes brand 'can do better' in region\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/251919\/480x270\/xavier-martinet-22.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/251919\/720x405\/xavier-martinet-22.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/251919\/1056x594\/xavier-martinet-22.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/251919\/xavier-martinet-23.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Hyundai plans new model offensive as Europe boss believes brand 'can do better' in region\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/251919\/480x270\/xavier-martinet-23.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/251919\/720x405\/xavier-martinet-23.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/251919\/1056x594\/xavier-martinet-23.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<\/ul>\n<\/div>\n<div class=\"articleContent\">\n<div class=\"bold-links\">\n<p><strong>\u25ba Steady sales figures for Hyundai in Europe in 2025<br \/>\u25ba High hopes for imminent small electric Ioniq 3<br \/>\u25ba Five all-new models in the next 18 months<\/strong><\/p>\n<p>His company has sales figures many rivals would die for, but Hyundai Europe boss Xavier Martinet has no truck with complacency.<\/p>\n<p>\u2018We have a strong foundation \u2013 but that doesn\u2019t mean we can stop working,\u2019 he told journalists at Hyundai Europe\u2019s annual press conference, announcing \u2018stable\u2019 sales figures for the Hyundai brand in Europe in 2025.<\/p>\n<p>It sold 603,542 passenger cars in Europe, up 1 per cent, taking 4.2 per cent market share. For electrified vehicles, its share was 4.4 per cent, with a 24 per cent volume growth. Its pure EV sales were up 48 per cent \u2013 mostly thanks to the <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/hyundai\/inster-hatchback\/\">Inster<\/a>. Hyundai took 4.7 per cent of the market for private buyers and 3.2 per cent of fleet sales.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/251919\/480x0\/xavier-martinet-23.jpg?scale=down\" alt class=\"wp-image-251931\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/251919\/480x0\/xavier-martinet-23.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/251919\/720x0\/xavier-martinet-23.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/251919\/1040x0\/xavier-martinet-23.jpg?scale=down, (large)]\"><\/figure>\n<\/p>\n<p>The <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/hyundai\/santa-fe-suv\/\">Santa Fe<\/a> and <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/hyundai\/ioniq-9-suv\/\">Ioniq 9<\/a> didn\u2019t sell in huge quantities, but they achieved success of a different kind: stealing buyers previously loyal to other brands.<\/p>\n<p>In 2025, the UK was Hyundai Europe\u2019s biggest market with 93,124 sales \u2013 just franctionally behind its best year of 2017. That performance promotes it from ninth to sixth place among manufacturers. Its best UK seller was the <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/hyundai\/tucson-hybrid\/\">Tucson<\/a>.<\/p>\n<p>Those are impressive figures in a tough market, with more competition than ever, and more uncertainty than ever, with the EU easing pressure to go all electric.<\/p>\n<p>\u2018I believe we can do much better than we\u2019re doing now. The market share in Europe is below the global market share. We\u2019re trying to invest more, to make a difference. I\u2019m looking to seize these opportunities,\u2019 said Martinet.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/251919\/480x0\/xavier-martinet-21.jpg?scale=down\" alt class=\"wp-image-251929\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/251919\/480x0\/xavier-martinet-21.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/251919\/720x0\/xavier-martinet-21.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/251919\/1040x0\/xavier-martinet-21.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p>\n<p>He prefers to look to the future, not dwell on the past. He\u2019s promising that by 2027 every model sold in Europe will have an electrified version available. And he has high hopes for the small electric Ioniq 3, which will be unveiled in April, having been previewed by the <a href=\"https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/hyundai\/concept-three\/\">Concept Three<\/a>. In the next 18 months, there will be five all-new vehicles including the Ioniq 3, as well as a new-generation Tucson and Bayon, Kona and i20.<\/p>\n<p>Despite Europe\u2019s lessening of the focus on EVs, Martinet doesn\u2019t doubt that increased electrification as a route to lowering CO2 emissions remains the plan.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>\u2018Politically, what I want to see is stability. We know we have to go in this direction. But different groups have different priorities \u2013 politicians, the economy, the customers.<\/p>\n<p>\u2018Electrification is happening, so we have to be prepared for that.\u2019 And Hyundai, thanks to its global size, is better able than most to be flexible. \u2018We have the R&amp;D capacity to invest in different powertrains for different markets.\u2019<\/p>\n<\/p><\/div>\n<aside class=\"about-author\">\n<h2 class=\"about-author-heading\">About the author<\/h2>\n<div class=\"about-author-inner\">\n<div class=\"main-author-summary-container\">\n\t\t\t<a class=\"main-author-image\" href=\"https:\/\/www.carmagazine.co.uk\/author\/colin-overland\/\" target=\"_blank\" style=\"background-image: url(https:\/\/car-images.bauersecure.com\/wp-images\/14232\/120x120\/colinoverland.jpeg?quality=90)\"><\/a><\/p>\n<div class=\"main-author-name-container\">\n<div class=\"main-author-name\"><a href=\"https:\/\/www.carmagazine.co.uk\/author\/colin-overland\/\">Colin Overland<\/a><\/div>\n<div class=\"main-author-job-title\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"main-author-byline\">Colin is the managing editor of CAR magazine \u2013\u00a0and the man responsible for production and getting the words and pictures on to the page in an engaging, intelligent and high-quality fashion.<\/p>\n<\/p><\/div>\n<\/aside><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"column show-for-xlarge-up xlarge-2 xlarge-pull-10\">\n<figure class=\"author-info clearfix\">\n<p>\t\t\t<a class=\"author-image\" href=\"https:\/\/www.carmagazine.co.uk\/author\/colin-overland\/\" target=\"_blank\" style=\"background-image: url(https:\/\/car-images.bauersecure.com\/wp-images\/14232\/85x85\/colinoverland.jpeg?quality=90)\"><\/a><figcaption>\n<p class=\"author-name\">\n\t\t\tBy <a href=\"https:\/\/www.carmagazine.co.uk\/author\/colin-overland\/\">Colin Overland<\/a>\n\t\t<\/p>\n<p class=\"author-quote\">CAR&#8217;s managing editor: wordsmith, critic, purveyor of fine captions<\/p>\n<\/figcaption><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"column xlarge-10 xlarge-push-2 disqus\">\n\t\t\t\t\t\t<a id=\"commentsExpander\" href=\"https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/hyundai\/xavier-martinet\/\"><br \/>\n\t\t\t\t\t\t\t<span class=\"icon fi-comments\"><\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"link-text disqus-comment-count\" data-disqus-identifier=\"article-wp-251919\">Comments<\/span><br \/>\n\t\t\t\t\t\t<\/a><\/p>\n<div id=\"commentsSection\">\n<div id=\"disqus_thread\"><\/div>\n<p>var disqus_shortname = &#8216;carmagazine&#8217;;<br \/>\nvar disqus_developer = 0;<br \/>\nvar disqus_identifier = &#8216;article-wp-251919&#8217;;<br \/>\n\t(function () {<br \/>\n\t\tvar dsq = document.createElement(&#8216;script&#8217;);<br \/>\n\t\tdsq.type = &#8216;text\/javascript&#8217;;<br \/>\n\t\tdsq.async = true;<br \/>\n\t\tdsq.src = &#8216;http:\/\/&#8217; + disqus_shortname + &#8216;.disqus.com\/embed.js&#8217;;<br \/>\n\t\t(document.getElementsByTagName(&#8216;head&#8217;)[0] || document.getElementsByTagName(&#8216;body&#8217;)[0]).appendChild(dsq);<\/p>\n<p>\t\tvar s = document.createElement(&#8216;script&#8217;);<br \/>\n\t\ts.type = &#8216;text\/javascript&#8217;;<br \/>\n\t\ts.async = true;<br \/>\n\t\ts.src = &#8216;http:\/\/&#8217; + disqus_shortname + &#8216;.disqus.com\/count.js&#8217;;<br \/>\n\t\t(document.getElementsByTagName(&#8216;head&#8217;)[0] || document.getElementsByTagName(&#8216;body&#8217;)[0]).appendChild(s);<br \/>\n\t})();Please enable JavaScript to view the <a href=\"http:\/\/disqus.com\/?ref_noscript\">comments powered by Disqus.<\/a>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"column\">\n<div id=\"taboola-below-article-thumbnails-v3\"><\/div>\n<p>  console.debug(&#8216;taboola container loaded..&#8217;)<br \/>\n  window._taboola = window._taboola || [];<br \/>\n  _taboola.push({<br \/>\n    mode: &#8216;thumbs-feed-1&#215;1&#8217;,<br \/>\n    container: &#8216;taboola-below-article-thumbnails-v3&#8217;,<br \/>\n    placement: &#8216;Below Article Thumbnails V3&#8217;,<br \/>\n    target_type: &#8216;mix&#8217;<br \/>\n  });<\/p>\n<div data-id=\"content-rec-01\" class=\"content-rec-ad advert\"><\/div>\n<div data-id=\"content-rec-02\" class=\"content-rec-ad advert\"><\/div>\n<div data-id=\"content-rec-03\" class=\"content-rec-ad advert\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"largeGallery\">\n<div class=\"slide-gallery__container\">\n<div class=\"slide-gallery\">\n<div class=\"slide-gallery__leaderboard-gallery-container\">\n<div class=\"slide-gallery__leaderboard-gallery-container__inner\">\n<div id=\"leaderboard-gallery\" class=\"leaderboard-gallery advert\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"slide-gallery__adverts show-for-large-up\">\n<div class=\"slide-gallery__adverts__inner\" data-right-ad-frequency=\"3\" data-slide-ad-frequency=\"4\" data-slide-ad-duration=\"2\">\n<div class=\"slide-gallery__adverts__inner__mpu\">\n<div class=\"mpu-container\">\n\t\t\t\t\t\t\t<span class=\"hide-for-large-up\">Advertisement<\/span><\/p>\n<div id=\"mpu-gallery\" class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"google-ads-container\">\n\t\t\t\t\t<\/div>\n<\/div><\/div>\n<div class=\"slide-gallery__caption__container\">\n<div class=\"slide-gallery__caption\">\n<div class=\"slide-gallery__caption__text\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"slide-gallery__slider__container\">\n<div class=\"slide-gallery__slider royalSlider rsDefault\">\n<p>\t\t\t\t\t<!-- can this be ul \/ li'd --><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/251919\/1752x1168\/xavier-martinet-20.jpg?mode=max&amp;quality=90&amp;scale=down\"><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/251919\/79x79\/xavier-martinet-20.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/251919\/1752x1168\/xavier-martinet-21.jpg?mode=max&amp;quality=90&amp;scale=down\"><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/251919\/79x79\/xavier-martinet-21.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/251919\/1752x1168\/xavier-martinet-22.jpg?mode=max&amp;quality=90&amp;scale=down\"><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/251919\/79x79\/xavier-martinet-22.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/251919\/1752x1168\/xavier-martinet-23.jpg?mode=max&amp;quality=90&amp;scale=down\"><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/251919\/79x79\/xavier-martinet-23.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p><\/div>\n<\/p><\/div>\n<div class=\"slide-gallery__controls\">\n\t\t\t\t<span title=\"Toggle thumbnails\" class=\"slide-gallery__controls__icon fi-list-thumbnails show-for-large-up\" data-elem=\"thumbsToggle\"><\/span><br \/>\n\t\t\t\t<span title=\"Previous photo\" class=\"slide-gallery__controls__icon fi-arrow-left\" data-elem=\"prev\"><\/span><br \/>\n\t\t\t\t<span title=\"Next photo\" class=\"slide-gallery__controls__icon fi-arrow-right\" data-elem=\"next\"><\/span><br \/>\n\t\t\t\t<span title=\"Toggle caption\" class=\"slide-gallery__controls__icon fi-info\" data-elem=\"captionToggle\"><\/span><br \/>\n\t\t\t\t<span title=\"Zoom in\" class=\"slide-gallery__controls__icon fi-zoom-in\" data-elem=\"zoomIn\"><\/span><br \/>\n\t\t\t\t<span title=\"Zoom out\" class=\"slide-gallery__controls__icon fi-zoom-out\" data-elem=\"zoomOut\"><\/span><br \/>\n\t\t\t\t<span title=\"Close gallery\" class=\"slide-gallery__controls__icon fi-x hide-for-large-up\" data-elem=\"close\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t<a title=\"Close gallery\" class=\"slide-gallery__controls__icon slide-gallery__controls__icon--top-close fi-x show-for-large-up\" data-elem=\"close\"><\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>{&#8220;@context&#8221;:&#8221;https:\/\/schema.org&#8221;,&#8221;@type&#8221;:&#8221;Article&#8221;,&#8221;image&#8221;:&#8221;https:\/\/car-images.bauersecure.com\/wp-images\/251919\/xavier-martinet-20.jpg&#8221;,&#8221;mainEntityOfPage&#8221;:{&#8220;@type&#8221;:&#8221;WebPage&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/hyundai\/xavier-martinet\/&#8221;},&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/hyundai\/xavier-martinet\/&#8221;,&#8221;author&#8221;:{&#8220;@type&#8221;:&#8221;Person&#8221;,&#8221;name&#8221;:&#8221;Colin Overland&#8221;,&#8221;description&#8221;:&#8221;Colin Overland is Managing Editor of CAR. That, among other things, involves sub-editing the magazine; liasing with the digital team to make CARu2019s non-print versions happen; making sure the words people and the visuals people are talking to each other; keeping an eye on the global CAR family; and being the link between the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[239,226],"class_list":["post-1760925","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-carmagazine-co-uk","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1760925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1760925"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1760925\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1760925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1760925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1760925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}