{"id":1760924,"date":"2026-02-11T10:53:14","date_gmt":"2026-02-11T07:53:14","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1760924"},"modified":"2026-02-11T10:53:14","modified_gmt":"2026-02-11T07:53:14","slug":"fords-updated-kuga-now-offers-blue-cruise-driver-assist-tech","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1760924","title":{"rendered":"Ford\u2019s updated Kuga now offers Blue Cruise driver assist tech"},"content":{"rendered":"<article class=\"articleItem\">\n<p>    {&#8220;@context&#8221;:&#8221;https:\/\/schema.org&#8221;,&#8221;@type&#8221;:&#8221;Article&#8221;,&#8221;image&#8221;:&#8221;https:\/\/car-images.bauersecure.com\/wp-images\/3443\/ford-kuga-40.jpg&#8221;,&#8221;mainEntityOfPage&#8221;:{&#8220;@type&#8221;:&#8221;WebPage&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/ford\/kuga\/&#8221;},&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/ford\/kuga\/&#8221;,&#8221;author&#8221;:{&#8220;@type&#8221;:&#8221;Person&#8221;,&#8221;name&#8221;:&#8221;Jake Groves&#8221;,&#8221;description&#8221;:&#8221;Jake Groves is CARu2019s News Editor, and has been part of the CAR team since April 2017. As well as managing the news content thatu2019s published on CARu2019s website, Jake also helps to build the news-based content in the Agenda section of CARu2019s monthly print magazine u2013 planning how new cars, big industry stories and exclusive scoops can be crafted into the pages of CAR.nnnnJake has been a car enthusiast even before he could walk, pointing out car models on the street while still in a pushchair. Growing up, Jake has always been around cars, attending motor shows with family, amassing a vast collection of toy cars u2013 even managing to steer some his parentsu2019 cars and drive a Ferrari 355 (on private land!) before he was legally allowed to have a licence.nnnnHe knew from being a teenager that he wanted to write about cars and the automotive industry, so he went to Sunderland University (the same university CAR contributor Chris Chilton went to, among other members of the automotive media) to study journalism through an NCTJ-accredited course from 2011. During his final year in 2014, he even created his own car magazine from scratch u2013 which you can still read right here u2013 and achieved a 2:1 Batcheloru2019s Degree.nnnnJake then cut his teeth working for Dennis Publishingu2019s automotive titles Carbuyer and Auto Express for two years; time at the former taught him how to drive a website content system like he stole it, and the latter refined his news writing skills.nnnnAt CAR, itu2019s his job to know whatu2019s happening at all times in the automotive industry, react to breaking news stories and direct CARu2019s team as to how to approach news content both in print and online. He interviews industry executives to either get the scoop or help flesh out a story happening in the automotive world around us, attends press conferences and events to get the story from on the ground and investigates the latest technologies being developed for and by the car industry.nnnnJake writes mostly about new car reveals, wider industry stories and articles surrounding electric cars. On top of that, heu2019s written countless drive reviews for CAR u2013 both in print and online u2013 as well as on our companion site, Parkers. Heu2019s also the custodian of the CAR newsletter, keeping you up to date with everything thatu2019s happened in the world of CAR.nnnnWhen heu2019s not driving, Jake is a big gamer. As well as hammering racing games, Jake spends a lot of his time on role-playing games and gets his real geek on with simulation games like city builders on the PC. When heu2019s not in the digital universe, heu2019s usually seen building the latest Lego kit or buying a new pair of trainers u2013 even if his house is rapidly running out of space to fit any more of either.nnnnOn social media, Jakeu2019s Instagram profile is filled with all of the cars heu2019s been lucky enough to drive over the years, and you can follow him on X (nu00E9e Twitter). Read Jakeu2019s latest articles below.&#8221;,&#8221;image&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;url&#8221;:&#8221;https:\/\/car-assets.bauersecure.com\/wp-images\/14234\/jg5.jpg&#8221;,&#8221;caption&#8221;:&#8221;Jake Groves&#8221;},&#8221;sameAs&#8221;:[&#8220;https:\/\/www.linkedin.com\/in\/jake-groves-06181b40\/&#8221;,&#8221;https:\/\/x.com\/_jakegroves&#8221;,&#8221;https:\/\/www.instagram.com\/_jakegroves\/&#8221;],&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/author\/jake-groves\/&#8221;,&#8221;alumniOf&#8221;:{&#8220;@type&#8221;:&#8221;EducationalOrganization&#8221;,&#8221;name&#8221;:&#8221;University of Sunderland&#8221;},&#8221;email&#8221;:&#8221;jake.groves@carmagazine.co.uk&#8221;,&#8221;jobTitle&#8221;:&#8221;News Editor&#8221;,&#8221;knowsAbout&#8221;:&#8221;Automotive,Car news,Car reviews,Car features,Car technology&#8221;},&#8221;dateModified&#8221;:&#8221;2026-02-11T10:53:14+00:00&#8243;,&#8221;datePublished&#8221;:&#8221;2026-02-11T10:53:14+00:00&#8243;,&#8221;headline&#8221;:&#8221;Fordu2019s updated Kuga now offers Blue Cruise driver assist tech&#8221;,&#8221;publisher&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Bauer Media&#8221;,&#8221;brand&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Car Magazine&#8221;},&#8221;logo&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;url&#8221;:&#8221;https:\/\/car-assets.bauersecure.com\/images\/logos\/car.200&#215;88.png&#8221;}}}<\/p>\n<div class=\"row\">\n<div class=\"column xlarge-10 xlarge-push-2\">\n<header>\n<div class=\"row\">\n<div class=\"column\">\n<h1 class=\"title\">\n\t\t\t\t\t\t\t\t\tFord\u2019s updated Kuga now offers Blue Cruise driver assist tech<\/h1>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"column\">\n<div class=\"hide-for-xlarge-up\">\n<div class=\"compact-author-info\">\n\tBy <a href=\"https:\/\/www.carmagazine.co.uk\/author\/jake-groves\/\">Jake Groves<\/a>\n<\/div>\n<\/p><\/div>\n<div class=\"dates\">\n\t\t\t\t\t\t\t\t\t<span class=\"dates__date\"><br \/>\n\t\t\t\t\t\t\t\t\t\tPublished: Yesterday 10:53<br \/>\n\t\t\t\t\t\t\t\t\t<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"cms-content\">\n<div class=\"in-page-gallery full-width thumbnails-images\">\n<ul class=\"carousel\" data-orbit=\"true\" data-options=\"bullets: false; resume_on_mouseout: false; timer: false; variable_height: true; slide_number: false\">\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/3443\/ford-kuga-40.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Ford\u2019s updated Kuga now offers Blue Cruise driver assist tech\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/3443\/480x270\/ford-kuga-40.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/3443\/720x405\/ford-kuga-40.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/3443\/1056x594\/ford-kuga-40.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/3443\/ford-kuga-41.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Ford\u2019s updated Kuga now offers Blue Cruise driver assist tech\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/3443\/480x270\/ford-kuga-41.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/3443\/720x405\/ford-kuga-41.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/3443\/1056x594\/ford-kuga-41.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/3443\/ford-kuga-42.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Ford\u2019s updated Kuga now offers Blue Cruise driver assist tech\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/3443\/480x270\/ford-kuga-42.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/3443\/720x405\/ford-kuga-42.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/3443\/1056x594\/ford-kuga-42.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/3443\/ford-kuga-43.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Ford\u2019s updated Kuga now offers Blue Cruise driver assist tech\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/3443\/480x270\/ford-kuga-43.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/3443\/720x405\/ford-kuga-43.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/3443\/1056x594\/ford-kuga-43.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<\/ul>\n<ul class=\"thumbnails clearfix\">\n<li>\n<\/li>\n<li>\n<\/li>\n<li>\n<\/li>\n<li>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"articleContent\">\n<div>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/ford\/kuga\/\" title=\"View all Ford Kuga Reviews\"><br \/>\n\t\t\t\t\t\t\t\t\t<span class=\"info-link\"> View all Ford Kuga Reviews<\/span><br \/>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"bold-links\">\n<p><strong>\u25ba The latest on Ford\u2019s Kuga family SUV<br \/>\u25ba New tech update offers optional Blue Cruise<br \/>\u25ba Tech drives for you on the motorway<\/strong><\/p>\n<p>Remember the <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/ford\/kuga-suv\/\">Ford Kuga<\/a>? No hard feelings if you briefly forgot about it. But Ford has announced a model year update for its family SUV that includes some new tech being rolled out across the Ford range.<\/p>\n<p>Blue Cruise, the semi-autonomous driving technology Ford has developed, is going to be applied to a new model year update to help keep it fresh. The technology is described as \u2018hands-off, eyes-on\u2019 driver assistance tech that can take control of the car in what Ford defines as a \u2018blue zone\u2019 \u2013 almost always a motorway across 16 European countries.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>The tech is effectively active distance control, lane keep assist and traffic assistance in one, with the latest Blue Cruise 1.5 providing automated lane changes. Ford claims the tech can automate around 45 per cent of lane changes. But the difference with Blue Cruise is that it uses driver monitoring to stay active; without that, these systems by law require regular driver reminders to keep their hands on the wheel.<\/p>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/3443\/480x0\/ford-kuga-43.jpg?scale=down\" alt class=\"wp-image-251859\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/3443\/480x0\/ford-kuga-43.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/3443\/720x0\/ford-kuga-43.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/3443\/1040x0\/ford-kuga-43.jpg?scale=down, (large)]\"><\/figure>\n<\/p>\n<p>Other car makers offer similar technology, with the likes of BMW\u2019s \u2018motorway assist\u2019 in its Neue Klasse models like <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/bmw\/ix3-suv\/\">the new iX3<\/a> performing similar tasks.<\/p>\n<p>Ford says the technology can be added as an option to automatic Kuga models regardless of powertrain, and is part of the driver assistance pack. The pack is optional on Titanium and ST-Line versions, and standard on ST-Line X and Active X models.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/3443\/480x0\/ford-kuga-42.jpg?scale=down\" alt class=\"wp-image-251858\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/3443\/480x0\/ford-kuga-42.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/3443\/720x0\/ford-kuga-42.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/3443\/1040x0\/ford-kuga-42.jpg?scale=down, (large)]\"><\/figure>\n<\/p>\n<p>Ford also says the Kuga has had some equipment tweaks to include an optional upgraded infotainment system that adds apps and entertainment services, as well as a new B&amp;O audio system.<\/p>\n<p>Other than that, the Kuga is largely the same as it was before, available with standard petrol, hybrid and plug-in hybrid options.<\/p>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<aside class=\"about-author\">\n<h2 class=\"about-author-heading\">About the author<\/h2>\n<div class=\"about-author-inner\">\n<div class=\"main-author-summary-container\">\n\t\t\t<a class=\"main-author-image\" href=\"https:\/\/www.carmagazine.co.uk\/author\/jake-groves\/\" target=\"_blank\" style=\"background-image: url(https:\/\/car-images.bauersecure.com\/wp-images\/14234\/120x120\/jg5.jpg?quality=90)\"><\/a><\/p>\n<div class=\"main-author-name-container\">\n<div class=\"main-author-name\"><a href=\"https:\/\/www.carmagazine.co.uk\/author\/jake-groves\/\">Jake Groves<\/a><\/div>\n<div class=\"main-author-job-title\">News Editor<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"main-author-byline\">Jake has been an automotive journalist since 2015, joining CAR as Staff Writer in 2017. With a decade of car news and reviews writing under his belt, he became CAR&#8217;s Deputy News Editor in 2020 and then News Editor in 2025. Jake&#8217;s day-to-day role includes co-ordinating CAR&#8217;s news content across its print, digital and social media channels. When he&#8217;s not out interviewing an executive, driving a new car for review or on a photoshoot for a CAR feature, he&#8217;s usually found geeking out on the latest video game, buying yet another pair of wildly-coloured trainers or figuring out where he can put another car-shaped Lego set in his already-full house.<\/p>\n<\/p><\/div>\n<\/aside><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"column show-for-xlarge-up xlarge-2 xlarge-pull-10\">\n<figure class=\"author-info clearfix\">\n<p>\t\t\t<a class=\"author-image\" href=\"https:\/\/www.carmagazine.co.uk\/author\/jake-groves\/\" target=\"_blank\" style=\"background-image: url(https:\/\/car-images.bauersecure.com\/wp-images\/14234\/85x85\/jg5.jpg?quality=90)\"><\/a><figcaption>\n<p class=\"author-name\">\n\t\t\tBy <a href=\"https:\/\/www.carmagazine.co.uk\/author\/jake-groves\/\">Jake Groves<\/a>\n\t\t<\/p>\n<p class=\"author-quote\">CAR&#8217;s news editor; gamer, trainer freak and serial Lego-ist<\/p>\n<\/figcaption><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"column xlarge-10 xlarge-push-2 disqus\">\n\t\t\t\t\t\t<a id=\"commentsExpander\" href=\"https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/ford\/kuga\/\"><br \/>\n\t\t\t\t\t\t\t<span class=\"icon fi-comments\"><\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"link-text disqus-comment-count\" data-disqus-identifier=\"article-wp-3443\">Comments<\/span><br \/>\n\t\t\t\t\t\t<\/a><\/p>\n<div id=\"commentsSection\">\n<div id=\"disqus_thread\"><\/div>\n<p>var disqus_shortname = &#8216;carmagazine&#8217;;<br \/>\nvar disqus_developer = 0;<br \/>\nvar disqus_identifier = &#8216;article-wp-3443&#8217;;<br \/>\n\t(function () {<br \/>\n\t\tvar dsq = document.createElement(&#8216;script&#8217;);<br \/>\n\t\tdsq.type = &#8216;text\/javascript&#8217;;<br \/>\n\t\tdsq.async = true;<br \/>\n\t\tdsq.src = &#8216;http:\/\/&#8217; + disqus_shortname + &#8216;.disqus.com\/embed.js&#8217;;<br 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data-elem=\"close\"><\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>{&#8220;@context&#8221;:&#8221;https:\/\/schema.org&#8221;,&#8221;@type&#8221;:&#8221;Article&#8221;,&#8221;image&#8221;:&#8221;https:\/\/car-images.bauersecure.com\/wp-images\/3443\/ford-kuga-40.jpg&#8221;,&#8221;mainEntityOfPage&#8221;:{&#8220;@type&#8221;:&#8221;WebPage&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/ford\/kuga\/&#8221;},&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/ford\/kuga\/&#8221;,&#8221;author&#8221;:{&#8220;@type&#8221;:&#8221;Person&#8221;,&#8221;name&#8221;:&#8221;Jake Groves&#8221;,&#8221;description&#8221;:&#8221;Jake Groves is CARu2019s News Editor, and has been part of the CAR team since April 2017. As well as managing the news content thatu2019s published on CARu2019s website, Jake also helps to build the news-based content in the Agenda section of CARu2019s monthly print magazine u2013 planning how new cars, big industry stories [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[239,226],"class_list":["post-1760924","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-carmagazine-co-uk","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1760924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1760924"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1760924\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1760924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1760924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1760924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}