{"id":1760849,"date":"2026-02-12T00:00:00","date_gmt":"2026-02-11T21:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1760849"},"modified":"2026-02-12T00:00:00","modified_gmt":"2026-02-11T21:00:00","slug":"this-is-the-new-slightly-less-interesting-bmw-alpina-emblem","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1760849","title":{"rendered":"This is the new, slightly less interesting BMW Alpina emblem"},"content":{"rendered":"
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Last month BMW officially took control of Alpina, and to celebrate it unveiled a fresh wordmark and lightly updated font<\/a> for its new luxury sub-brand.<\/p>\n

Now, four weeks later, we have an all-new BMW Alpina emblem. Going to be years before we see the first actual car at this rate, isn\u2019t it?<\/p>\n<\/div>\n

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Anyway, the new roundel is actually an update of the classic Alpina logo, with BMW retaining the throttle body and crankshaft images in the centre. Phew. The new wordmark is wrapped around that, and as with all modern rebrands there\u2019s a transparent background and no colour. Better for viewing on a screen, apparently.<\/p>\n

\u201cThe new badge design conveys a precise and refined execution, perfectly suited to the exclusive positioning of BMW Alpina,\u201d says erm\u2026 BMW Alpina.<\/p>\n<\/div>\n

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To our eyes, it\u2019s slightly more boring than before, but there are signs that BMW knows what it\u2019s doing with the storied tuner.<\/p>\n

\u201cRestraint, power and superior quality have always been hallmarks of the Alpina brand. BMW Alpina is committed to authentically evolving these values, elevating them with heightened precision and modern sophistication. BMW Alpina automobiles will combine exceptional high-speed performance with outstanding levels of comfort. Focusing on long-distance journeying,\u201d reads the latest press release.<\/p>\n<\/div>\n

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\u201cBMW Alpina is a maker of automobiles for connoisseurs who appreciate the exceptional.\u201d<\/p>\n

Sounds promising. We\u2019re also told that new Alpina models will feature \u201can extraordinary range of personalisation options\u201d and that the iconic 20-spoke alloy wheel will be present and correct, although it will be subjected to \u201csensitive modernisation\u201d. Look, there\u2019s a glimpse of it below.<\/p>\n

But the question still remains, what do we reckon the first car will be, folks?<\/p>\n

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\"Alpina<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Last month BMW officially took control of Alpina, and to celebrate it unveiled a fresh wordmark and lightly updated font for its new luxury sub-brand. Now, four weeks later, we have an all-new BMW Alpina emblem. Going to be years before we see the first actual car at this rate, isn\u2019t it? Anyway, the new […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,237],"class_list":["post-1760849","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-topgear-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1760849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1760849"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1760849\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1760849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1760849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1760849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}