{"id":1760319,"date":"2026-02-09T15:05:00","date_gmt":"2026-02-09T12:05:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1760319"},"modified":"2026-02-09T15:05:00","modified_gmt":"2026-02-09T12:05:00","slug":"inside-the-visual-world-of-nikes-futuristic-therma-fit-air-milano-jacket","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1760319","title":{"rendered":"Inside the visual world of Nike\u2019s futuristic Therma-FIT Air Milano Jacket"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-0-2912-1941\/azure\/dazed-prod\/1430\/6\/1436463.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/69564\/1\/inside-visual-world-nike-futuristic-therma-fit-air-milano-jacket-rory-griffin\" data-article-id=\"69564\">\n<header class=\"article-header has-landscape-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.33\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike, Air Milano Jacket by Rory Griffin\" class=\"img\" height=\"2184\" src=\"https:\/\/images-prod.dazeddigital.com\/1400\/azure\/dazed-prod\/1430\/6\/1436463.jpg\" width=\"2912\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Photography Rory Griffin, <span class=\"nowrap\">Dazed Studio<\/span><\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-02-09T15:05:00+00:00\" class=\"timestamp\" title=\"09 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"9\">9,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/q-and-a\">Q+A<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/q-and-a\">Q+A<\/a><\/div>\n<h1 class=\"title\"><span>Inside the visual world of Nike\u2019s futuristic Therma-FIT Air <span class=\"nowrap\">Milano Jacket<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>Director Rory Griffin talks to Dazed about working with athletes and thermal technology to capture the brand\u2019s latest innovation in <span class=\"nowrap\">inflatable apparel<\/span><\/h2>\n<\/div>\n<p><span class=\"sponsored-by\"><br \/>\nIn Partnership with <span class=\"sponsor\"> Nike <\/span><\/span><time datetime=\"2026-02-09T15:05:00+00:00\" class=\"timestamp\" title=\"09 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"9\">9,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-02-09T15:05:00+00:00\" class=\"timestamp\" title=\"09 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"9\">9,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/dazeddigital\">Dazed Digital<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-6-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Nike, Air Milano Jacket by <span class=\"nowrap\">Rory Griffin<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36632\/0\/nike-air-milano-jacket-by-rory-griffin\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike, Air Milano Jacket by Rory Griffin\" class=\"img\" height=\"1404\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/543-101-2106-1404\/azure\/dazed-prod\/1430\/6\/1436461.jpg\" width=\"2106\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36632\/1\/nike-air-milano-jacket-by-rory-griffin\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike, Air Milano Jacket by Rory Griffin\" class=\"img\" height=\"1380\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/353-231-2070-1380\/azure\/dazed-prod\/1430\/6\/1436462.jpg\" width=\"2070\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36632\/2\/nike-air-milano-jacket-by-rory-griffin\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike, Air Milano Jacket by Rory Griffin\" class=\"img\" height=\"1430\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/386-61-2145-1430\/azure\/dazed-prod\/1430\/6\/1436464.jpg\" width=\"2145\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36632\/3\/nike-air-milano-jacket-by-rory-griffin\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike, Air Milano Jacket by Rory Griffin\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-3000-2000\/azure\/dazed-prod\/1430\/6\/1436549.jpg\" width=\"3000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36632\/4\/nike-air-milano-jacket-by-rory-griffin\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike, Air Milano Jacket by Rory Griffin\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-3000-2000\/azure\/dazed-prod\/1430\/6\/1436550.jpg\" width=\"3000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36632\/5\/nike-air-milano-jacket-by-rory-griffin\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike, Air Milano Jacket by Rory Griffin\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-3000-2000\/azure\/dazed-prod\/1430\/6\/1436551.jpg\" width=\"3000\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 6 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>When Team USA step onto the podium this month, they\u2019ll be showcasing one of the newest innovations in sportswear: Nike\u2019s Therma-FIT Air Milano Jacket. Looking appropriately space-age, the \u201cadaptive outerwear\u201d is the latest arrival in a long line of cutting-edge Nike Air technology, which was born almost 50 years ago from a collision of sportswear and high-tech engineering.\u00a0<\/span><\/p>\n<p><span>Billed as an \u201cendless innovation platform\u201d, Nike Air has continued to break new ground ever since its first air-cushioned sneakers debuted in the late 70s, from the arrival of the iconic Nike Air Max 1 in 1987, to the brand\u2019s first foray into inflatable apparel in 2006 with the Nike ACG Airvantage jacket. Keeping up the trend some 20 years later, the Air Milano Jacket is the most technically-engineered garment of its kind to date.<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html-embed\">\n<div>\n<div>\n \n <\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>What does that actually mean? Well, the space-age jacket is an example of adaptive outerwear, powered by Nike\u2019s A.I.R. (Adapt. Inflate. Regulate.) technology. In other words, it enables athletes \u2013 read: anyone with a body \u2013 to respond in real-time to thermal conditions, inflating or deflating sections of the jacket according to their personal preferences, with warmth levels ranging from a hoodie to a mid-weight puffer. This is made possible by a breakthrough two-layer composite laminate material that\u2019s designed to be both durable and soft to the touch, creating a whole new sensation in performance outerwear. And where better to debut this new innovation than this year\u2019s home for the most elite competition in winter sports?<\/span><\/p>\n<p><span>During Milano Cortina 2026, Team USA will incorporate the Air Milano Jacket into their official medal ceremony look. But before any medals have even been won, we\u2019ve been offered a glimpse of the jacket in action via visuals shot by Rory Griffin, in collaboration with <a href=\"https:\/\/dazed.studio\/\">Dazed Studio<\/a>. \u201cFrom the first point of contact, it was clear this project would be special,\u201d Griffin tells Dazed, noting that the \u201crare context\u201d of the Winter Olympics mixed with the futuristic innovations gave the project \u201ca real weight and momentum\u201d.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"12d7dce5-0e89-409c-a219-b3e800d2f144\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/6\/1436461.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.33\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike, Air Milano Jacket by Rory Griffin\" class=\"img\" height=\"2128\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/6\/1436461.jpg\" width=\"2837\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Nike, Air <span class=\"nowrap\">Milano Jacket<\/span><\/span><span class=\"credit\">Photography Rory Griffin, <span class=\"nowrap\">Dazed Studio<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>As a photographer, director, and editor-in-chief of <\/span><a href=\"https:\/\/www.instagram.com\/orienteermapazine\/?hl=en\"><em><span>Orienteer<\/span><\/em><\/a><span> \u2013\u00a0a magazine that blends outdoor culture, techwear, and fashion \u2013 Griffin is well acquainted with the great outdoors and what it means to move around in extreme environments like snowy mountaintops. \u201cMovement is a constant in my day-to-day life, and it\u2019s closely tied to my creative practice,\u201d he says. \u201cSpending time outdoors, physically placing myself in these environments, is a way of understanding conditions, effort, and limitation first-hand. I\u2019m often testing my own limits, relying on the systems and products designed by outdoor brands to keep me protected.\u201d <\/span><\/p>\n<p><span>As a result, his early conversations with Nike and Dazed Studio felt \u201cimmediately aligned\u201d and inspired him to double down on the forward-looking nature of the product. \u201cI wanted to push the project further, to create work that wasn\u2019t just visually pleasing, but something more timeless and impactful.\u201d<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<blockquote>\n<p><span>\u201cI wanted to push the project further, to create work that wasn\u2019t just visually pleasing, but something more timeless and impactful.\u201d<\/span><\/p>\n<\/blockquote>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Ultimately, Griffin and Dazed Studio landed on three distinct scenarios, each featuring a trailblazing talent, including dancers <\/span><span>Sam Dilkes and <\/span><a href=\"http:\/\/dazeddigital.com\/dazed100\/2024\/global\/65329\"><span>Zahra Van Nguyen<\/span><\/a><span>, and athlete Pricile Ugena. \u201c<\/span><span>Rather than directly illustrating weather systems, we focused on movement and sensory response,\u201d Griffin explains, \u201cusing the feeling of the imagery itself to suggest how the Air Milano Jacket behaves within each environment.\u201d<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"809e83cd-b784-4037-b762-b3e800d302ed\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/6\/1436464.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.33\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike, Air Milano Jacket by Rory Griffin\" class=\"img\" height=\"2123\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/6\/1436464.jpg\" width=\"2830\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Nike, Air <span class=\"nowrap\">Milano Jacket<\/span><\/span><span class=\"credit\">Photography Rory Griffin, <span class=\"nowrap\">Dazed Studio<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>This came with some unique challenges. \u201cWorking with a product built around a new innovation naturally brings a level of uncertainty,\u201d he says. The experience of working closely with an athlete was also a novelty. \u201cThat unfamiliarity was part of what made it exciting, and it played a significant role in how we approached both the set design and the way we differentiated movement across the three talents.\u201d This was helped along by the choreographer and movement director Benjamin Jonsson, who worked with each performer to explore a wide range of movements, before refining routines that \u201callowed each performer to stay focused while emphasising movements that complemented the shape, volume, and form of the jacket in motion\u201d.<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<blockquote>\n<p><span>\u201cUsing a thermal camera wasn\u2019t about applying a visual effect, it was about revealing something real.\u201d<\/span><\/p>\n<\/blockquote>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Other creative innovations included the use of a thermal camera to capture footage during the shoot. But this wasn\u2019t just about using novel technologies or applying a surface-level visual effect. \u201cIt was about revealing something real.\u201d Because the FLIR (forward-looking infrared) system only registers heat and cold, it doesn\u2019t register colour or texture in a traditional sense, Griffin adds, offering a different insight into what\u2019s actually happening on a physical level. \u201cIt allowed us to show the jacket performing, quite literally visualising how it interacts with the body. In that way, form and function are inseparable, the silhouette, volume, and temperature all exist within the same image.\u201d\u00a0<\/span><\/p>\n<p><span><a href=\"https:\/\/dazed.studio\/\">Dazed Studio<\/a> is launching the Air Milano Jacket and Radical AirFlow tech, in collaboration with Nike, in Milan on February 10, with the Winter Olympics well underway. In the meantime, catch Griffin\u2019s visuals above.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. 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class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"GettyImages-2174275511\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/33-75-1968-1309\/azure\/dazed-prod\/1430\/6\/1436967.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Fashion idol: Revisiting Ros\u00e9\u2019s 25 greatest style moments<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69608\/1\/the-twink-next-door-new-york-designer-heartbreak-nyfw\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"The Twink Next Door\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-1-1620-1077\/azure\/dazed-prod\/1430\/6\/1436918.JPG\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">This New York designer wants you to feel your heartbreak<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69552\/1\/how-nike-is-leading-the-sport-tech-revolution\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Nike&#039;s Unlimited Air Space\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-1-1620-1077\/azure\/dazed-prod\/1430\/6\/1436761.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">How Nike is leading the sport-tech revolution<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36646\/0\/in-pictures-mia-khalifa-is-a-fully-fledged-fashion-girl\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"1402451\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-249-1067-709\/azure\/dazed-prod\/1430\/6\/1436898.jpeg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">In pictures: Mia Khalifa is a fully fledged fashion girl<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69602\/1\/marc-jacobs-ss26-show-collection-nyfw\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Marc Jacobs SS26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-315-2213-1472\/azure\/dazed-prod\/1430\/6\/1436897.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">\u2018Hope is work\u2019: Marc Jacobs\u2019 SS26 show grapples with grief<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-6-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Nike, Air Milano Jacket by <span class=\"nowrap\">Rory Griffin<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36632\/0\/nike-air-milano-jacket-by-rory-griffin\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike, Air Milano Jacket by Rory Griffin\" class=\"img\" height=\"1404\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/543-101-2106-1404\/azure\/dazed-prod\/1430\/6\/1436461.jpg\" width=\"2106\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36632\/1\/nike-air-milano-jacket-by-rory-griffin\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike, Air Milano Jacket by Rory Griffin\" class=\"img\" height=\"1380\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/353-231-2070-1380\/azure\/dazed-prod\/1430\/6\/1436462.jpg\" width=\"2070\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36632\/2\/nike-air-milano-jacket-by-rory-griffin\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike, Air Milano Jacket by Rory Griffin\" class=\"img\" height=\"1430\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/386-61-2145-1430\/azure\/dazed-prod\/1430\/6\/1436464.jpg\" width=\"2145\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36632\/3\/nike-air-milano-jacket-by-rory-griffin\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike, Air Milano Jacket by Rory Griffin\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-3000-2000\/azure\/dazed-prod\/1430\/6\/1436549.jpg\" width=\"3000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36632\/4\/nike-air-milano-jacket-by-rory-griffin\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike, Air Milano Jacket by Rory Griffin\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-3000-2000\/azure\/dazed-prod\/1430\/6\/1436550.jpg\" width=\"3000\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36632\/5\/nike-air-milano-jacket-by-rory-griffin\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike, Air Milano Jacket by Rory Griffin\" class=\"img\" height=\"2000\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-3000-2000\/azure\/dazed-prod\/1430\/6\/1436551.jpg\" width=\"3000\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 6 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>When Team USA step onto the podium this month, they\u2019ll be showcasing one of the newest innovations in sportswear: Nike\u2019s Therma-FIT Air Milano Jacket. Looking appropriately space-age, the \u201cadaptive outerwear\u201d is the latest arrival in a long line of cutting-edge Nike Air technology, which was born almost 50 years ago from a collision of sportswear and high-tech engineering.\u00a0<\/span><\/p>\n<p><span>Billed as an \u201cendless innovation platform\u201d, Nike Air has continued to break new ground ever since its first air-cushioned sneakers debuted in the late 70s, from the arrival of the iconic Nike Air Max 1 in 1987, to the brand\u2019s first foray into inflatable apparel in 2006 with the Nike ACG Airvantage jacket. Keeping up the trend some 20 years later, the Air Milano Jacket is the most technically-engineered garment of its kind to date.<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html-embed\">\n<div>\n<div>\n \n <\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>What does that actually mean? Well, the space-age jacket is an example of adaptive outerwear, powered by Nike\u2019s A.I.R. (Adapt. Inflate. Regulate.) technology. In other words, it enables athletes \u2013 read: anyone with a body \u2013 to respond in real-time to thermal conditions, inflating or deflating sections of the jacket according to their personal preferences, with warmth levels ranging from a hoodie to a mid-weight puffer. This is made possible by a breakthrough two-layer composite laminate material that\u2019s designed to be both durable and soft to the touch, creating a whole new sensation in performance outerwear. And where better to debut this new innovation than this year\u2019s home for the most elite competition in winter sports?<\/span><\/p>\n<p><span>During Milano Cortina 2026, Team USA will incorporate the Air Milano Jacket into their official medal ceremony look. But before any medals have even been won, we\u2019ve been offered a glimpse of the jacket in action via visuals shot by Rory Griffin, in collaboration with <a href=\"https:\/\/dazed.studio\/\">Dazed Studio<\/a>. \u201cFrom the first point of contact, it was clear this project would be special,\u201d Griffin tells Dazed, noting that the \u201crare context\u201d of the Winter Olympics mixed with the futuristic innovations gave the project \u201ca real weight and momentum\u201d.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"12d7dce5-0e89-409c-a219-b3e800d2f144\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/6\/1436461.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.33\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike, Air Milano Jacket by Rory Griffin\" class=\"img\" height=\"2128\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/6\/1436461.jpg\" width=\"2837\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Nike, Air <span class=\"nowrap\">Milano Jacket<\/span><\/span><span class=\"credit\">Photography Rory Griffin, <span class=\"nowrap\">Dazed Studio<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>As a photographer, director, and editor-in-chief of <\/span><a href=\"https:\/\/www.instagram.com\/orienteermapazine\/?hl=en\"><em><span>Orienteer<\/span><\/em><\/a><span> \u2013\u00a0a magazine that blends outdoor culture, techwear, and fashion \u2013 Griffin is well acquainted with the great outdoors and what it means to move around in extreme environments like snowy mountaintops. \u201cMovement is a constant in my day-to-day life, and it\u2019s closely tied to my creative practice,\u201d he says. \u201cSpending time outdoors, physically placing myself in these environments, is a way of understanding conditions, effort, and limitation first-hand. I\u2019m often testing my own limits, relying on the systems and products designed by outdoor brands to keep me protected.\u201d <\/span><\/p>\n<p><span>As a result, his early conversations with Nike and Dazed Studio felt \u201cimmediately aligned\u201d and inspired him to double down on the forward-looking nature of the product. \u201cI wanted to push the project further, to create work that wasn\u2019t just visually pleasing, but something more timeless and impactful.\u201d<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<blockquote>\n<p><span>\u201cI wanted to push the project further, to create work that wasn\u2019t just visually pleasing, but something more timeless and impactful.\u201d<\/span><\/p>\n<\/blockquote>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Ultimately, Griffin and Dazed Studio landed on three distinct scenarios, each featuring a trailblazing talent, including dancers <\/span><span>Sam Dilkes and <\/span><a href=\"http:\/\/dazeddigital.com\/dazed100\/2024\/global\/65329\"><span>Zahra Van Nguyen<\/span><\/a><span>, and athlete Pricile Ugena. \u201c<\/span><span>Rather than directly illustrating weather systems, we focused on movement and sensory response,\u201d Griffin explains, \u201cusing the feeling of the imagery itself to suggest how the Air Milano Jacket behaves within each environment.\u201d<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"809e83cd-b784-4037-b762-b3e800d302ed\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/6\/1436464.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.33\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Nike, Air Milano Jacket by Rory Griffin\" class=\"img\" height=\"2123\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/6\/1436464.jpg\" width=\"2830\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Nike, Air <span class=\"nowrap\">Milano Jacket<\/span><\/span><span class=\"credit\">Photography Rory Griffin, <span class=\"nowrap\">Dazed Studio<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>This came with some unique challenges. \u201cWorking with a product built around a new innovation naturally brings a level of uncertainty,\u201d he says. The experience of working closely with an athlete was also a novelty. \u201cThat unfamiliarity was part of what made it exciting, and it played a significant role in how we approached both the set design and the way we differentiated movement across the three talents.\u201d This was helped along by the choreographer and movement director Benjamin Jonsson, who worked with each performer to explore a wide range of movements, before refining routines that \u201callowed each performer to stay focused while emphasising movements that complemented the shape, volume, and form of the jacket in motion\u201d.<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<blockquote>\n<p><span>\u201cUsing a thermal camera wasn\u2019t about applying a visual effect, it was about revealing something real.\u201d<\/span><\/p>\n<\/blockquote>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Other creative innovations included the use of a thermal camera to capture footage during the shoot. But this wasn\u2019t just about using novel technologies or applying a surface-level visual effect. \u201cIt was about revealing something real.\u201d Because the FLIR (forward-looking infrared) system only registers heat and cold, it doesn\u2019t register colour or texture in a traditional sense, Griffin adds, offering a different insight into what\u2019s actually happening on a physical level. \u201cIt allowed us to show the jacket performing, quite literally visualising how it interacts with the body. In that way, form and function are inseparable, the silhouette, volume, and temperature all exist within the same image.\u201d\u00a0<\/span><\/p>\n<p><span><a href=\"https:\/\/dazed.studio\/\">Dazed Studio<\/a> is launching the Air Milano Jacket and Radical AirFlow tech, in collaboration with Nike, in Milan on February 10, with the Winter Olympics well underway. In the meantime, catch Griffin\u2019s visuals above.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/69564\/1\/inside-visual-world-nike-futuristic-therma-fit-air-milano-jacket-rory-griffin&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-0-2912-1941\/azure\/dazed-prod\/1430\/6\/1436463.jpg&#8221;] Photography Rory Griffin, Dazed Studio February\u00a0 9,\u00a0 2026 Fashion \/ Q+A Fashion \/ Q+A Inside the visual world of Nike\u2019s futuristic Therma-FIT Air Milano Jacket Director Rory Griffin talks to Dazed about working with athletes and thermal technology to capture the brand\u2019s latest innovation in inflatable apparel In Partnership with Nike February\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1760319","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1760319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1760319"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1760319\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1760319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1760319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1760319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}