{"id":1758174,"date":"2026-01-20T07:30:00","date_gmt":"2026-01-20T04:30:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1758174"},"modified":"2026-01-20T07:30:00","modified_gmt":"2026-01-20T04:30:00","slug":"dacia-storms-to-become-europes-second-best-selling-brand","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1758174","title":{"rendered":"Dacia storms to become Europe&#8217;s second-best selling brand"},"content":{"rendered":"<article class=\"articleItem\">\n<p>    {&#8220;@context&#8221;:&#8221;https:\/\/schema.org&#8221;,&#8221;@type&#8221;:&#8221;Article&#8221;,&#8221;image&#8221;:&#8221;https:\/\/car-images.bauersecure.com\/wp-images\/245927\/031-dacia-sandero-stepway-front.jpg&#8221;,&#8221;mainEntityOfPage&#8221;:{&#8220;@type&#8221;:&#8221;WebPage&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/dacia\/2025-sales\/&#8221;},&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/dacia\/2025-sales\/&#8221;,&#8221;author&#8221;:{&#8220;@type&#8221;:&#8221;Person&#8221;,&#8221;name&#8221;:&#8221;Amrit Kaur&#8221;,&#8221;description&#8221;:&#8221;Amrit Kaur is a staff writer on the Bauer Media Digital Automotive Hub, writing for both CAR and sister-site Parkers.nnnnDespite graduating with a degree in Mechanical Engineering and spending eight years teaching, sheu2019s now decided to pursue what she always wanted to, and become a motoring journalist. After studying a Masteru2019s in Automotive Journalism she landed her first job with Bauer.nnnnAmritu2019s love of cars came from her Dad. They would watch all the car telly, blitz magazines and she learned a thing or two when he worked on his Saab 900 Turbo. There will always be never-ending car-based u2018what-ifu2019 and u2018this-or-thatu2019 conversations between them.nnnnShe knew early on her career had to be something to do with cars but often wondered where the other girls were. So now sheu2019s on a bit of a mission to change that and hopes to welcome more women to the car world by any means necessary. But first sheu2019ll start with writing about them. The cars that is.nnnnWhen not furiously typing sheu2019s likely to be seen scrolling frivolously on Autotrader and eBay looking at cheap cars that she certainly doesnu2019t need but could probably talk herself into should the self-control pop out for a coffee. On her current watchlist is a LS400, an E39 528i (because it has the original telephone and is Oxford Green with a tan interior) and a 9-5 Aero estate. Her first car was a FN2 Honda Civic Type R, which she owned for eight years before it was written off by a hit-and-run driver. She is still in mourning.nnnnOutside of work, Amrit loves cooking and trying new food, travelling, and listening to music on one of three hi-fis in her house. She firmly believes cooking and music are an elite combination. Arguing wonu2019t help.nnnnYou can follow Amrit on her Instagram and LinkedIn pages. Or have a look at her latest articles below.&#8221;,&#8221;image&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;url&#8221;:&#8221;https:\/\/car-assets.bauersecure.com\/wp-images\/229066\/amritkaur.jpg&#8221;,&#8221;caption&#8221;:&#8221;Amrit Kaur&#8221;},&#8221;sameAs&#8221;:[&#8220;https:\/\/ca.linkedin.com\/in\/amrit-kaur-68107986&#8243;,&#8221;https:\/\/www.instagram.com\/amritkaur_x\/&#8221;],&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/author\/amrit-kaur\/&#8221;,&#8221;email&#8221;:&#8221;amrit.kaur@bauermedia.co.uk&#8221;,&#8221;jobTitle&#8221;:&#8221;Staff Writer&#8221;,&#8221;knowsAbout&#8221;:&#8221;automotive,car news,car advice,car reviews&#8221;,&#8221;worksFor&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;CAR magazine&#8221;}},&#8221;dateModified&#8221;:&#8221;2026-01-21T12:24:06+00:00&#8243;,&#8221;datePublished&#8221;:&#8221;2026-01-20T07:30:00+00:00&#8243;,&#8221;headline&#8221;:&#8221;Dacia storms to become Europeu0027s second-best selling brand&#8221;,&#8221;publisher&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Bauer Media&#8221;,&#8221;brand&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Car Magazine&#8221;},&#8221;logo&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;url&#8221;:&#8221;https:\/\/car-assets.bauersecure.com\/images\/logos\/car.200&#215;88.png&#8221;}}}<\/p>\n<div class=\"row\">\n<div class=\"column xlarge-10 xlarge-push-2\">\n<header>\n<div class=\"row\">\n<div class=\"column\">\n<h1 class=\"title\">\n\t\t\t\t\t\t\t\t\tDacia storms to become Europe&#8217;s second-best selling brand<\/h1>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"column\">\n<div class=\"hide-for-xlarge-up\">\n<div class=\"compact-author-info\">\n\tBy <a href=\"https:\/\/www.carmagazine.co.uk\/author\/amrit-kaur\/\">Amrit Kaur<\/a>\n<\/div>\n<\/p><\/div>\n<div class=\"dates\">\n<p>\t\t\t\t\t\t\t\t\t<span><br \/>\n\t\t\t\t\t\t\t\t\t\tUpdated: 21 January 2026<br \/>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"cms-content\">\n<div class=\"in-page-gallery full-width thumbnails-none\">\n<ul class=\"carousel\" data-orbit=\"true\" data-options=\"bullets: false; resume_on_mouseout: false; timer: false; variable_height: true; slide_number: false\">\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/245927\/031-dacia-sandero-stepway-front.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Dacia Sandero Stepway 2026\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/245927\/480x270\/031-dacia-sandero-stepway-front.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/245927\/720x405\/031-dacia-sandero-stepway-front.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/245927\/1056x594\/031-dacia-sandero-stepway-front.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Dacia Sandero Stepway 2026<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/245927\/029-dacia-range.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Dacia cars 2026\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/245927\/480x270\/029-dacia-range.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/245927\/720x405\/029-dacia-range.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/245927\/1056x594\/029-dacia-range.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Dacia cars 2026<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/245927\/032-dacia-sandero-stepway.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Dacia Sandero and Dacia Sandero Stepway front three quarters\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/245927\/480x270\/032-dacia-sandero-stepway.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/245927\/720x405\/032-dacia-sandero-stepway.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/245927\/1056x594\/032-dacia-sandero-stepway.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Dacia Sandero and Dacia Sandero Stepway front three quarters<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/245927\/075-dacia-spring-review-front-blue.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Dacia storms to become Europe's second-best selling brand\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/245927\/480x270\/075-dacia-spring-review-front-blue.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/245927\/720x405\/075-dacia-spring-review-front-blue.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/245927\/1056x594\/075-dacia-spring-review-front-blue.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/245927\/099-dacia-duster-review-car-magazine.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Dacia storms to become Europe's second-best selling brand\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/245927\/480x270\/099-dacia-duster-review-car-magazine.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/245927\/720x405\/099-dacia-duster-review-car-magazine.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/245927\/1056x594\/099-dacia-duster-review-car-magazine.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<\/ul>\n<\/div>\n<div class=\"articleContent\">\n<div>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/dacia\/bigster\/\" title=\"View all Dacia Bigster Reviews\"><br \/>\n\t\t\t\t\t\t\t\t\t<span class=\"info-link\"> View all Dacia Bigster Reviews<\/span><br \/>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"bold-links\">\n<p><strong>\u25ba Big thanks to Bigster<\/strong><br \/><strong>\u25ba Sandero is Europe\u2019s best-selling car\u2026 again<\/strong><br \/><strong>\u25ba New electrified A and C-segment vehicles in 2026<\/strong><\/p>\n<p>Dacia has climbed to become Europe\u2019s second-biggest brand, securing 7.9 \u202fper cent of the continent\u2019s private car sales in 2025. It was also a landmark year for the Romanian marque, which passed 10\u202fmillion vehicles sold since its rebirth under Renault Group in 2004, with 697,408 cars registered globally last year.<\/p>\n<p>\u2018For the brand, 2025 was a year of successes,\u2019 said Dacia\u2019s new VP of Marketing, Sales and Operations, Frank Marotte, speaking at the firm\u2019s annual sales update. \u2018We grew by three per cent versus 2024 in the worldwide market.\u2019<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/245927\/480x0\/032-dacia-sandero-stepway.jpg?scale=down\" alt=\"Dacia Sandero and Dacia Sandero Stepway front three quarters\" class=\"wp-image-246061\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/245927\/480x0\/032-dacia-sandero-stepway.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/245927\/720x0\/032-dacia-sandero-stepway.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/245927\/1040x0\/032-dacia-sandero-stepway.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p>\n<p>In the broader passenger car and light commercial vehicle market, the brand also posted a best-ever four\u202fper cent share, retaining its 10th-place ranking overall.<\/p>\n<h2 class=\"wp-block-heading\">The breakdown<\/h2>\n<p>Scratch beneath the headline figures though, and the picture is a little more nuanced. Dacia\u2019s mega-seller, the <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/long-term-tests\/dacia\/sandero\/\">Sandero<\/a>, sold 289,295 units worldwide and retained the title of Europe\u2019s best-selling car for the second year running \u2013 that includes retail, fleet, rental and leasing \u2013 but recorded a 6.5 per cent dip in sales compared to 2024.<\/p>\n<p>Still, one in every 55 cars sold in Europe was a Sandero, and it\u2019s not surprising since it\u2019s also been the continent\u2019s best-selling vehicle among private buyers since 2017.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>Meanwhile, the <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/dacia\/duster-suv\/\">Duster<\/a> was narrowly beaten by the <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/volkswagen\/t-roc-suv\/\">VW T-Roc<\/a> but held on as the second best-selling SUV on the continent, despite another drop at 9.8 per cent. Worldwide, Dacia flogged 193,974 Dusters in 2025. Yet the biggest battering in sales came from the <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/dacia\/jogger-estate\/\">Jogger<\/a>, taking a 23.6 per cent nosedive versus the previous year.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/245927\/480x0\/075-dacia-spring-review-front-blue.jpg?scale=down\" alt=\"Dacia Spring front view blue\" class=\"wp-image-246064\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/245927\/480x0\/075-dacia-spring-review-front-blue.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/245927\/720x0\/075-dacia-spring-review-front-blue.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/245927\/1040x0\/075-dacia-spring-review-front-blue.jpg?scale=down, (large)]\"><\/figure>\n<\/p>\n<p>One of the redeeming vehicles in the lineup was the <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/dacia\/spring-electric\/\">Spring<\/a> battery electric city car. Despite a one-star Euro NCAP rating, it became the number one A-segment EV, shifting 35,034 units.<\/p>\n<p>But the real success story came from its newest and most expensive model, the recently released <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/dacia\/bigster-suv\/\">Dacia Bigster<\/a>. \u2018Without Bigster sales, we would not have grown this year,\u2019 admitted Marotte. With registrations starting at the end of June, the C-segment SUV <strong>t<\/strong>opped its class in Europe, selling more than 67,000 units in the second half of 2025.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\">So why all the losses?<\/h2>\n<p>Marotte puts it down to difficult market conditions in three of Dacia\u2019s major markets \u2013 Italy, France and Romania \u2013 which account for 40 per cent of all Dacia sales. When asked, he dismissed concerns that the Bigster is cannibalising Duster and Jogger demand, though has yet to confirm this with hard data.<\/p>\n<p>What\u2019s more, there\u2019s work to do in northern Europe, \u2018we still have some improvements to achieve. Our ranking in the UK and northern Europe is where we need some growth.\u2019<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/245927\/480x0\/031-dacia-sandero-stepway-front.jpg?scale=down\" alt=\"Dacia Sandero Stepway 2026\" class=\"wp-image-246060\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/245927\/480x0\/031-dacia-sandero-stepway-front.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/245927\/720x0\/031-dacia-sandero-stepway-front.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/245927\/1040x0\/031-dacia-sandero-stepway-front.jpg?scale=down, (large)]\"><\/figure>\n<\/p>\n<p>In the UK at least, Dacia sits in a lowly 16th place, citing ZEV mandate as a key challenge, \u201cWe need to be compliant to the ZEV mandate because the penalties are too high and we have no intention at Renault group to pay penalties.\u201d Marotte said.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\">More electrified vehicles incoming<\/h2>\n<p>So to get round that, Dacia is planning a broader electric line-up. An electrified C-segment model to complement the Bigster and Jogger will be revealed in Spring 2026, while a <a href=\"https:\/\/www.carmagazine.co.uk\/spy-shots\/dacia\/a-segment\/\">new A-segment EV<\/a> based on the <a href=\"https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/renault\/twingo\/\">Renault Twingo<\/a> is due by the end of the year.<\/p>\n<p>Originally it was expected to replace the Spring, but instead the new model will sit alongside it. Pricing is yet to be confirmed, but singing to the Dacia hymn sheet, it is expected to remain affordable, likely around \u00a32,000 above the Spring.<\/p>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>Looking further ahead, the <a href=\"https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/dacia\/hipster\/\">Dacia Hipster<\/a> is the Dacia\u2019s thinking on ultra-compact urban mobility. \u00a0A concept somewhere between a quadricycle and conventional passenger vehicle, but designed to seat four people in the smallest possible footprint.<\/p>\n<p>Since its hybrid sales rose by 122 per cent in 2025, Dacia hopes to keep up the momentum by releasing a <a href=\"https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/dacia\/sandero\/\">hybrid version of the Sandero<\/a> later this year. Let\u2019s see if it can score a hat trick in 2026. <\/p>\n<\/p><\/div>\n<aside class=\"about-author\">\n<h2 class=\"about-author-heading\">About the author<\/h2>\n<div class=\"about-author-inner\">\n<div class=\"main-author-summary-container\">\n\t\t\t<a class=\"main-author-image\" href=\"https:\/\/www.carmagazine.co.uk\/author\/amrit-kaur\/\" target=\"_blank\" style=\"background-image: url(https:\/\/car-images.bauersecure.com\/wp-images\/229066\/120x120\/amritkaur.jpg?quality=90)\"><\/a><\/p>\n<div class=\"main-author-name-container\">\n<div class=\"main-author-name\"><a href=\"https:\/\/www.carmagazine.co.uk\/author\/amrit-kaur\/\">Amrit Kaur<\/a><\/div>\n<div class=\"main-author-job-title\">Staff Writer<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"main-author-byline\">Amrit Kaur is a staff writer on the Bauer Media Digital Automotive Hub, writing for both CAR and sister site Parkers. After graduating with a degree in Mechanical Engineering and spending eight years teaching, she decided to pursue what she always wanted to, and become a motoring journalist. After studying a Master\u2019s in Automotive Journalism she landed her first job with Bauer.<\/p>\n<\/p><\/div>\n<\/aside><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"column show-for-xlarge-up xlarge-2 xlarge-pull-10\">\n<figure class=\"author-info clearfix\">\n<p>\t\t\t<a class=\"author-image\" href=\"https:\/\/www.carmagazine.co.uk\/author\/amrit-kaur\/\" target=\"_blank\" style=\"background-image: url(https:\/\/car-images.bauersecure.com\/wp-images\/229066\/85x85\/amritkaur.jpg?quality=90)\"><\/a><figcaption>\n<p class=\"author-name\">\n\t\t\tBy <a href=\"https:\/\/www.carmagazine.co.uk\/author\/amrit-kaur\/\">Amrit Kaur<\/a>\n\t\t<\/p>\n<p class=\"author-quote\">Staff Writer at CAR and our sister website Parkers. Cheap luxury cars for all, judging by her eBay watchlist<\/p>\n<\/figcaption><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"column xlarge-10 xlarge-push-2 disqus\">\n\t\t\t\t\t\t<a id=\"commentsExpander\" href=\"https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/dacia\/2025-sales\/\"><br \/>\n\t\t\t\t\t\t\t<span class=\"icon fi-comments\"><\/span><br \/>\n\t\t\t\t\t\t\t<span class=\"link-text disqus-comment-count\" data-disqus-identifier=\"article-wp-245927\">Comments<\/span><br \/>\n\t\t\t\t\t\t<\/a><\/p>\n<div id=\"commentsSection\">\n<div id=\"disqus_thread\"><\/div>\n<p>var disqus_shortname = &#8216;carmagazine&#8217;;<br \/>\nvar disqus_developer = 0;<br \/>\nvar disqus_identifier = &#8216;article-wp-245927&#8217;;<br \/>\n\t(function () {<br \/>\n\t\tvar dsq = document.createElement(&#8216;script&#8217;);<br \/>\n\t\tdsq.type = &#8216;text\/javascript&#8217;;<br \/>\n\t\tdsq.async = true;<br \/>\n\t\tdsq.src = &#8216;http:\/\/&#8217; + 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sheu2019s now decided to pursue what she always wanted to, and become a motoring journalist. 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