{"id":1754210,"date":"2026-02-05T17:43:00","date_gmt":"2026-02-05T14:43:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1754210"},"modified":"2026-02-05T17:43:00","modified_gmt":"2026-02-05T14:43:00","slug":"what-went-down-at-the-north-faces-red-box-event-with-loyle-carner","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1754210","title":{"rendered":"What went down at The North Face\u2019s Red Box event with Loyle Carner"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-383-2400-1600\/azure\/dazed-prod\/1430\/6\/1436361.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/69542\/1\/the-north-face-red-box-loyle-carner-london-event\" data-article-id=\"69542\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"B93A4598-copy\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/1280\/azure\/dazed-prod\/1430\/6\/1436361.jpg\" width=\"2400\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Photography Courtney Frisby<\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-02-05T17:43:00+00:00\" class=\"timestamp\" title=\"05 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"5\">5,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/what-went-down\">What Went Down<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/what-went-down\">What Went Down<\/a><\/div>\n<h1 class=\"title\"><span>What went down at The North Face\u2019s Red Box event with <span class=\"nowrap\">Loyle Carner<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>Split across three locations, the activation started with a special DJ set before heading to the flagship store and ending with a surprise performance from the critically <span class=\"nowrap\">acclaimed rapper<\/span><\/h2>\n<\/div>\n<p><span class=\"sponsored-by\"><br \/>\nIn Partnership with <span class=\"sponsor\">The North Face<\/span><\/span><time datetime=\"2026-02-05T17:43:00+00:00\" class=\"timestamp\" title=\"05 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"5\">5,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-02-05T17:43:00+00:00\" class=\"timestamp\" title=\"05 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"5\">5,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/dazeddigital\">Dazed Digital<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-32-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">The North Face, Red Box \u2013 <span class=\"nowrap\">London Event<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36622\/0\/the-north-face-red-box-london-event\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"_\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-390-2400-1600\/azure\/dazed-prod\/1430\/6\/1436336.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36622\/1\/the-north-face-red-box-london-event\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"B93A3555\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-465-2400-1600\/azure\/dazed-prod\/1430\/6\/1436337.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36622\/2\/the-north-face-red-box-london-event\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"The North Face, Red Box event with Loyle Carner\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-795-2400-1600\/azure\/dazed-prod\/1430\/6\/1436338.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36622\/3\/the-north-face-red-box-london-event\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"B93A3871\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-765-2400-1600\/azure\/dazed-prod\/1430\/6\/1436339.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36622\/4\/the-north-face-red-box-london-event\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"B93A3957\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-923-2400-1600\/azure\/dazed-prod\/1430\/6\/1436340.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36622\/5\/the-north-face-red-box-london-event\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"B93A4016\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-675-2400-1600\/azure\/dazed-prod\/1430\/6\/1436341.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 32 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html-embed\">\n<p><span>Since its launch in 1966, The North Face has held a secure place at the intersection of practical design and street culture. Its iconic jackets made a seamless transition from mountain gear to urban wear, becoming a fixture from the 90s hip-hop scene right up to today.<\/span><\/p>\n<p><span>Last summer, The North Face launched its \u2018Red Box\u2019 line. Intended to bring a different energy than the outerwear the brand is most known for, the line channels the same<span class=\"s1\">\u00a0approach as the usual brand DNA but for a lifestyle collection<\/span> built for quotidian life in the city. On Saturday in London, the brand brought that energy to life with a city-wide activation alongside longtime collaborator and ambassador Loyle Carner.<\/span><\/p>\n<h1><span>IT STARTED WITH A SECRET SET<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"55544924-a282-45a8-9097-b3e700ff016f\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/6\/1436338.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"The North Face, Red Box event with Loyle Carner\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/6\/1436338.jpg\" width=\"2400\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Courtney Frisby<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>The day started at a secret first location, revealed only to those following closely online. DJ AG, known for his eclectic mix of Afrobeats and R&amp;B, opened the day with a live set. Backdropped with the view of Tower Bridge, the opening event was a celebration of The North Face&#8217;s impact in the city.<\/span><\/p>\n<h1><span>THEN GUESTS HEADED TO THE FLAGSHIP STORE<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"9db7fbcd-e918-493b-9806-b3e700ff3b72\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/6\/1436347.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"The North Face, Red Box event with Loyle Carner\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/6\/1436347.jpg\" width=\"2400\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Courtney Frisby<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html-embed\">\n<p><span>The journey continued to The North Face Regent Street store, where the focus shifted to <span class=\"s1\">shareable moments<\/span>. <\/span><span><span class=\"s1\">Guests were able to immediately browse and shop the latest Red Box collection in-store, providing a tangible, real-life experience of the product as the event unfolded across the city,\u00a0<\/span><span class=\"s2\">while experiencing a tele-disco phone booth and immersive recording session.<\/span><\/span><\/p>\n<h1><span>LOYLE CARNER HEADLINED THE MAIN EVENT<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"599eb9ed-e44a-4cc6-9d0e-b3e70100e90b\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/6\/1436362.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"The North Face, Red Box event with Loyle Carner\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/6\/1436362.jpg\" width=\"2400\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Courtney Frisby<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html-embed\">\n<p><span>The final location, Leake Street, was revealed by evening t<span class=\"s1\">o the lucky ticket winners, who were treated to a surprise live performance<\/span> by Loyle Carner, a British rapper and The North Face ambassador. The intimate set was filled with a packed crowd, concluding the city-wide journey with a moment that rewarded the participants.<\/span><\/p>\n<h1><span>AND WE SENT A DAZED CLUB PHOTOGRAPHER TO CAPTURE ALL OF IT<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"45da58ea-a2db-412d-9978-b3e70100fed8\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/6\/1436366.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"The North Face, Red Box event with Loyle Carner\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/6\/1436366.jpg\" width=\"2400\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Courtney Frisby<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>To give you an insight look, we commissioned Dazed Club photographer Courtney Frisby to document the activation as it unfolded.\u00a0<\/span><\/p>\n<p><em>Head to the gallery above to check out all her images.<\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. 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src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-2-3000-1995\/azure\/dazed-prod\/1430\/6\/1436085.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Grammy\u2019s 2026 best looks: Schiaparelli is the big winner<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69526\/1\/street-style-aw26-fw26-paris-fashion-week-mens\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Paris Fashion Week men\u2019s AW26 street style\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-2-3000-1995\/azure\/dazed-prod\/1430\/6\/1436030.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Street style AW26: The loudest looks from Paris Fashion Week men\u2019s<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69524\/1\/hikari-no-yami-new-york-designer-jakarie-whitaker-survival-rebellion-interview\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Hikari no Yami\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-1-1284-854\/azure\/dazed-prod\/1430\/6\/1436014.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">This New York designer knows that right now, survival is rebellion<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69520\/1\/what-went-down-at-lila-moss-intimate-adanola-dinner-in-london\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">Adanola<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"ADANOLA X DAZED DINNER HOSTED BY LILA MOSS\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-609-2001-1331\/azure\/dazed-prod\/1430\/5\/1435936.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">What went down at Lila Moss\u2019 intimate Adanola dinner in London<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69523\/1\/the-moment-premiere-charli-xcx-the-brat-era-kylie-jenner-la-red-carpet-looks\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Charli xcx and Kylie Jenner at the Premiere of &quot;The Moment&quot; \" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-279-1943-1292\/azure\/dazed-prod\/1430\/5\/1435969.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\"> The Moment premiere: Charli xcx officially canonises the Brat era<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-32-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">The North Face, Red Box \u2013 <span class=\"nowrap\">London Event<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36622\/0\/the-north-face-red-box-london-event\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"_\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-390-2400-1600\/azure\/dazed-prod\/1430\/6\/1436336.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36622\/1\/the-north-face-red-box-london-event\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"B93A3555\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-465-2400-1600\/azure\/dazed-prod\/1430\/6\/1436337.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36622\/2\/the-north-face-red-box-london-event\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"The North Face, Red Box event with Loyle Carner\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-795-2400-1600\/azure\/dazed-prod\/1430\/6\/1436338.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36622\/3\/the-north-face-red-box-london-event\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"B93A3871\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-765-2400-1600\/azure\/dazed-prod\/1430\/6\/1436339.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36622\/4\/the-north-face-red-box-london-event\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"B93A3957\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-923-2400-1600\/azure\/dazed-prod\/1430\/6\/1436340.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36622\/5\/the-north-face-red-box-london-event\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"B93A4016\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-675-2400-1600\/azure\/dazed-prod\/1430\/6\/1436341.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 32 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html-embed\">\n<p><span>Since its launch in 1966, The North Face has held a secure place at the intersection of practical design and street culture. Its iconic jackets made a seamless transition from mountain gear to urban wear, becoming a fixture from the 90s hip-hop scene right up to today.<\/span><\/p>\n<p><span>Last summer, The North Face launched its \u2018Red Box\u2019 line. Intended to bring a different energy than the outerwear the brand is most known for, the line channels the same<span class=\"s1\">\u00a0approach as the usual brand DNA but for a lifestyle collection<\/span> built for quotidian life in the city. On Saturday in London, the brand brought that energy to life with a city-wide activation alongside longtime collaborator and ambassador Loyle Carner.<\/span><\/p>\n<h1><span>IT STARTED WITH A SECRET SET<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"55544924-a282-45a8-9097-b3e700ff016f\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/6\/1436338.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"The North Face, Red Box event with Loyle Carner\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/6\/1436338.jpg\" width=\"2400\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Courtney Frisby<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>The day started at a secret first location, revealed only to those following closely online. DJ AG, known for his eclectic mix of Afrobeats and R&amp;B, opened the day with a live set. Backdropped with the view of Tower Bridge, the opening event was a celebration of The North Face&#8217;s impact in the city.<\/span><\/p>\n<h1><span>THEN GUESTS HEADED TO THE FLAGSHIP STORE<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"9db7fbcd-e918-493b-9806-b3e700ff3b72\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/6\/1436347.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"The North Face, Red Box event with Loyle Carner\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/6\/1436347.jpg\" width=\"2400\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Courtney Frisby<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html-embed\">\n<p><span>The journey continued to The North Face Regent Street store, where the focus shifted to <span class=\"s1\">shareable moments<\/span>. <\/span><span><span class=\"s1\">Guests were able to immediately browse and shop the latest Red Box collection in-store, providing a tangible, real-life experience of the product as the event unfolded across the city,\u00a0<\/span><span class=\"s2\">while experiencing a tele-disco phone booth and immersive recording session.<\/span><\/span><\/p>\n<h1><span>LOYLE CARNER HEADLINED THE MAIN EVENT<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"599eb9ed-e44a-4cc6-9d0e-b3e70100e90b\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/6\/1436362.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"The North Face, Red Box event with Loyle Carner\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/6\/1436362.jpg\" width=\"2400\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Courtney Frisby<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html-embed\">\n<p><span>The final location, Leake Street, was revealed by evening t<span class=\"s1\">o the lucky ticket winners, who were treated to a surprise live performance<\/span> by Loyle Carner, a British rapper and The North Face ambassador. The intimate set was filled with a packed crowd, concluding the city-wide journey with a moment that rewarded the participants.<\/span><\/p>\n<h1><span>AND WE SENT A DAZED CLUB PHOTOGRAPHER TO CAPTURE ALL OF IT<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"45da58ea-a2db-412d-9978-b3e70100fed8\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/6\/1436366.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"The North Face, Red Box event with Loyle Carner\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/6\/1436366.jpg\" width=\"2400\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Courtney Frisby<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>To give you an insight look, we commissioned Dazed Club photographer Courtney Frisby to document the activation as it unfolded.\u00a0<\/span><\/p>\n<p><em>Head to the gallery above to check out all her images.<\/em><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/69542\/1\/the-north-face-red-box-loyle-carner-london-event&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-383-2400-1600\/azure\/dazed-prod\/1430\/6\/1436361.jpg&#8221;] Photography Courtney Frisby February\u00a0 5,\u00a0 2026 Fashion \/ What Went Down Fashion \/ What Went Down What went down at The North Face\u2019s Red Box event with Loyle Carner Split across three locations, the activation started with a special DJ set before heading to the flagship store and ending with a surprise [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1754210","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1754210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1754210"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1754210\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1754210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1754210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1754210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}