{"id":1754209,"date":"2026-02-05T16:50:00","date_gmt":"2026-02-05T13:50:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1754209"},"modified":"2026-02-05T16:50:00","modified_gmt":"2026-02-05T13:50:00","slug":"samsoe-samsoe-wants-you-to-take-in-the-sights-for-ss26","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1754209","title":{"rendered":"Sams\u00f8e Sams\u00f8e wants you to take in the sights for SS26"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-169-1800-1200\/azure\/dazed-prod\/1430\/6\/1436373.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/69543\/1\/samsoe-samsoe-ss26-campaign-belgrade-lily-mcmenamy-cherif-douamba-copenhagen\" data-article-id=\"69543\">\n<header class=\"article-header has-landscape-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.25\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"SS26_26.01_Sightseeing_Campaign_Feed_20\" class=\"img\" height=\"1440\" src=\"https:\/\/images-prod.dazeddigital.com\/1400\/azure\/dazed-prod\/1430\/6\/1436373.jpg\" width=\"1800\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Courtesy of Sams\u00f8e Sams\u00f8e \/ Photography <span class=\"nowrap\">Philipp Paulus<\/span><\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-02-05T16:50:00+00:00\" class=\"timestamp\" title=\"05 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"5\">5,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/news\">News<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/news\">News<\/a><\/div>\n<h1 class=\"title\"><span>Sams\u00f8e Sams\u00f8e wants you to take in the sights <span class=\"nowrap\">for SS26<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>Shot at Belgrade\u2019s most iconic landmark, the Avala Tower, the brand\u2019s latest campaign is an invitation <span class=\"nowrap\">to explore&#8230;<\/span><\/h2>\n<\/div>\n<p><span class=\"sponsored-by\"><br \/>\nIn Partnership with <span class=\"sponsor\">Sams\u00f8e Sams\u00f8e<\/span><\/span><time datetime=\"2026-02-05T16:50:00+00:00\" class=\"timestamp\" title=\"05 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"5\">5,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-02-05T16:50:00+00:00\" class=\"timestamp\" title=\"05 February 2026\"><span class=\"month\">February<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"5\">5,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/dazeddigital\">Dazed Digital<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-6-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Sams\u00f8e Sams\u00f8e SS26<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36629\/0\/samsoe-samsoe-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"SS26_26.01_Sightseeing_Campaign_Feed_6\" class=\"img\" height=\"960\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-837-1440-960\/azure\/dazed-prod\/1430\/6\/1436370.jpg\" width=\"1440\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36629\/1\/samsoe-samsoe-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"SS26_26.01_Sightseeing_Campaign_Feed_7\" class=\"img\" height=\"960\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-288-1440-960\/azure\/dazed-prod\/1430\/6\/1436371.jpg\" width=\"1440\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36629\/2\/samsoe-samsoe-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"SS26_26.01_Sightseeing_Campaign_Feed_14\" class=\"img\" height=\"960\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-500-1440-960\/azure\/dazed-prod\/1430\/6\/1436372.jpg\" width=\"1440\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36629\/3\/samsoe-samsoe-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"SS26_26.01_Sightseeing_Campaign_Feed_20\" class=\"img\" height=\"1200\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-169-1800-1200\/azure\/dazed-prod\/1430\/6\/1436373.jpg\" width=\"1800\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36629\/4\/samsoe-samsoe-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"SS26_26.01_Sightseeing_Campaign_Feed_23\" class=\"img\" height=\"1199\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-241-1798-1199\/azure\/dazed-prod\/1430\/6\/1436374.jpg\" width=\"1798\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36629\/5\/samsoe-samsoe-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"SS26_26.01_Sightseeing_Campaign_Feed_25\" class=\"img\" height=\"1200\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-180-1800-1200\/azure\/dazed-prod\/1430\/6\/1436375.jpg\" width=\"1800\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 6 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>For SS26, Copenhagen-based brand Sams\u00f8e Sams\u00f8e has produced a campaign rooted in the familiar trappings of tourism; from maps and selfie sticks to the act of simply looking around. Titled <\/span><em><span>Sightseeing<\/span><\/em><span>, the images play with the idea of travel not as escape but as a way of paying closer attention, encouraging a more curious and observant way of moving through the world.<\/span><\/p>\n<\/div>\n<div class=\"shoppable embed-content\" data-embed-type=\"affiliate-product\">\n<div class=\"product-image left-col\"><img decoding=\"async\" src=\"https:\/\/images-prod.dazeddigital.com\/500\/azure\/dazed-prod\/1430\/6\/1436485.jpg\" alt=\"Sacastor x Overshirt\"><\/div>\n<div class=\"product-info right-col\">\n<h2 class=\"title\">Sacastor x Overshirt<\/h2>\n<div class=\"description\">\nLong-sleeved denim overshirt with a regular fit. Button closure on the front and buttoned cuffs. Main material made from 100% cotton.\n<\/div>\n<p><a class=\"button\" href=\"https:\/\/www.samsoe.com\/da-DK\/product\/sacastor-x-overshirt-15967-indigo-floss?utm_source=website+article&amp;utm_medium=banner&amp;utm_campaign=SS26+'SIGHTSEEING'&amp;utm_term=campaign%2C+SS26%2C+sightseeing\" target=\"_blank\">Shop Here<\/a><\/div>\n<\/div>\n<div class=\"shoppable embed-content\" data-embed-type=\"affiliate-product\">\n<div class=\"product-image left-col\"><img decoding=\"async\" src=\"https:\/\/images-prod.dazeddigital.com\/500\/azure\/dazed-prod\/1430\/6\/1436486.jpg\" alt=\"Sabruce Trousers\"><\/div>\n<div class=\"product-info right-col\">\n<h2 class=\"title\">Sabruce Trousers<\/h2>\n<div class=\"description\">\nTrousers with a loose fit and wide leg. Button and zipper closure on the front. Side slit pockets on the front and buttoned welt pockets on the back. Pressed creases on the front and back. Main material made from a blend of recycled polyester and wool.\n<\/div>\n<p><a class=\"button\" href=\"https:\/\/www.samsoe.com\/da-DK\/product\/sabruce-trousers-15969-moonstruck-mel?utm_source=website+article&amp;utm_medium=banner&amp;utm_campaign=SS26+'SIGHTSEEING'&amp;utm_term=campaign%2C+SS26%2C+sightseeing\" target=\"_blank\">Shop Here<\/a><\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Framing sightseeing as both a physical and visual exercise, the campaign was s<\/span><span>hot in Belgrade by photographer Philipp Paulus. Starring models Lily McMenamy and Cherif Douamba, Paulus captures the duo as they explore the city, centring on the Avala Tower, one of its most recognisable landmarks.\u00a0<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"326ca4a0-cd49-499b-91ee-b3e7010e571d\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1440\/azure\/dazed-prod\/1430\/6\/1436372.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"SS26_26.01_Sightseeing_Campaign_Feed_14\" class=\"img\" height=\"1800\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/6\/1436372.jpg\" width=\"1440\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of Sams\u00f8e Sams\u00f8e \/ Photography <span class=\"nowrap\">Philipp Paulus<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Across the campaign, the imagery leans into tourist-coded details without heavy irony. Props like binoculars, paper maps, and phone cameras are integrated throughout, anchoring the visuals in the familiar travel moments we\u2019ve all seen or experienced. Alongside Paulus, Sams\u00f8e Sams\u00f8e enlisted stylist Joel Traptow to bring the collection into focus through relaxed but intentional layering, highlighting contrast in textures and proportions.<\/span><\/p>\n<\/div>\n<div class=\"shoppable embed-content\" data-embed-type=\"affiliate-product\">\n<div class=\"product-image left-col\"><img decoding=\"async\" src=\"https:\/\/images-prod.dazeddigital.com\/500\/azure\/dazed-prod\/1430\/6\/1436487.jpg\" alt=\"Sakaia Shoulder bag\"><\/div>\n<div class=\"product-info right-col\">\n<h2 class=\"title\">Sakaia Shoulder bag<\/h2>\n<div class=\"description\">\nShoulder bag with a curved shoulder strap. Bar closure on the inside. Metal hardware in the shape of the iconic \u00f8 on the shoulder strap. Logo-branded pocket on the inside. Silver-toned hardware. Main material made with recycled leather.\n<\/div>\n<p><a class=\"button\" href=\"https:\/\/www.samsoe.com\/da-DK\/product\/sakaia-shoulder-bag-15944-black?utm_source=website+article&amp;utm_medium=banner&amp;utm_campaign=SS26+'SIGHTSEEING'&amp;utm_term=campaign%2C+SS26%2C+sightseeing\" target=\"_blank\">Shop Here<\/a><\/div>\n<\/div>\n<div class=\"shoppable embed-content\" data-embed-type=\"affiliate-product\">\n<div class=\"product-image left-col\"><img decoding=\"async\" src=\"https:\/\/images-prod.dazeddigital.com\/500\/azure\/dazed-prod\/1430\/6\/1436488.jpg\" alt=\"Sathea dress\"><\/div>\n<div class=\"product-info right-col\">\n<h2 class=\"title\">Sathea dress<\/h2>\n<div class=\"description\">\nSleeveless maxi dress in a jersey and woven fabric with a slim fit and A-line skirt. High neckline and straight back for a clean, elegant look. The main material is made from organic cotton and a stretchy organic cotton blend. This product is GOTS certified.\n<\/div>\n<p><a class=\"button\" href=\"https:\/\/www.samsoe.com\/da-DK\/product\/sathea-dress-15756-black?utm_source=website+article&amp;utm_medium=banner&amp;utm_campaign=SS26+'SIGHTSEEING'&amp;utm_term=campaign%2C+SS26%2C+sightseeing\" target=\"_blank\">Shop Here<\/a><\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>At its heart, <\/span><em><span>Sightseeing<\/span><\/em><span> showcases Sams\u00f8e Sams\u00f8e&#8217;s signature focus on versatility, movement and effortless pieces for everyday life. The SS26 collection embodies this with pieces designed to truly go anywhere. For womenswear, the Sathea dress is a standout \u2013 a fluid, easy silhouette that transitions seamlessly from day to night. The Saharper pleat jeans strike a perfect balance, offering the structure of tailoring with a relaxed, comfortable fit. Complementing this is the clean, practical Sakaia shoulder bag in black, a perfect nod to the campaign\u2019s travel theme.<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html-embed\">\n<div>\n<div>\n \n <\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Menswear follows the same functional and effortless approach. From the Samarco Polo SS, which offers a fresh take on a classic shape, cut for a modern feel, to the Sabruce trousers, which prioritise comfort and unrestricted movement without sacrificing a polished look, each piece is made to naturally slot into your wardrobe. <\/span><\/p>\n<p><span>Shop the collection throughout the article.<\/span><\/p>\n<\/div>\n<div class=\"shoppable embed-content\" data-embed-type=\"affiliate-product\">\n<div class=\"product-image left-col\"><img decoding=\"async\" src=\"https:\/\/images-prod.dazeddigital.com\/500\/azure\/dazed-prod\/1430\/6\/1436489.jpg\" alt=\"Samarco Polo SS\"><\/div>\n<div class=\"product-info right-col\">\n<h2 class=\"title\">Samarco Polo SS<\/h2>\n<div class=\"description\">\nShort-sleeved knitted polo shirt. Button closure on the front and rib-knitted cuffs. Polo collar. Main material made from a blend of organic cotton and recycled polyester.\n<\/div>\n<p><a class=\"button\" href=\"https:\/\/www.samsoe.com\/da-DK\/product\/samarco-polo-ss-15936-burnt-olive-st?utm_source=website+article&amp;utm_medium=banner&amp;utm_campaign=SS26+'SIGHTSEEING'&amp;utm_term=campaign%2C+SS26%2C+sightseeing\" target=\"_blank\">Shop Here<\/a><\/div>\n<\/div>\n<div class=\"shoppable embed-content\" data-embed-type=\"affiliate-product\">\n<div class=\"product-image left-col\"><img decoding=\"async\" src=\"https:\/\/images-prod.dazeddigital.com\/500\/azure\/dazed-prod\/1430\/6\/1436490.jpg\" alt=\"Saharper Pleat Jeans\"><\/div>\n<div class=\"product-info right-col\">\n<h2 class=\"title\">Saharper Pleat Jeans<\/h2>\n<div class=\"description\">\nDenim jeans with a loose fit and curved leg. Pleated front. Button and zipper closure on the front. Side slit pockets on the front and welt pocket on the back. Main material made from a blend of organic cotton and recycled cotton.\n<\/div>\n<p><a class=\"button\" href=\"https:\/\/www.samsoe.com\/da-DK\/product\/saharper-pleat-jeans-15893-fluid-denim?utm_source=website+article&amp;utm_medium=banner&amp;utm_campaign=SS26+'SIGHTSEEING'&amp;utm_term=campaign%2C+SS26%2C+sightseeing\" target=\"_blank\">Shop Here<\/a><\/div>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. 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src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-110-2328-1549\/azure\/dazed-prod\/1430\/6\/1436282.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">In pictures: GmbH return to the club for AW26<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69539\/1\/versace-ss26-campaign-dario-vitale-steven-meisel-frank-lebon-tania-franco-klein\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Versace_SS26_SM_PressOnly_NoLogo_1350x1080_3 (1)\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-2-3000-1995\/azure\/dazed-prod\/1430\/6\/1436174.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Versace just released Dario Vitale\u2019s first (and last) collection campaign<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69534\/1\/luca-magliano-aw26-show-collection-inspirations-gay-porn\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Magliano AW26\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/111-540-1759-1170\/azure\/dazed-prod\/1430\/6\/1436176.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Luca Magliano\u2019s AW26 inspirations: \u2018Who doesn\u2019t love gay porn?\u2019<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69527\/1\/schiaparelli-grammy-best-bad-bunny-harry-styles-ice-out-gallery\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"GettyImages-2259508025\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-2-3000-1995\/azure\/dazed-prod\/1430\/6\/1436085.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Grammy\u2019s 2026 best looks: Schiaparelli is the big winner<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69526\/1\/street-style-aw26-fw26-paris-fashion-week-mens\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Paris Fashion Week men\u2019s AW26 street style\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-2-3000-1995\/azure\/dazed-prod\/1430\/6\/1436030.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Street style AW26: The loudest looks from Paris Fashion Week men\u2019s<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69524\/1\/hikari-no-yami-new-york-designer-jakarie-whitaker-survival-rebellion-interview\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Hikari no Yami\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-1-1284-854\/azure\/dazed-prod\/1430\/6\/1436014.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">This New York designer knows that right now, survival is rebellion<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69520\/1\/what-went-down-at-lila-moss-intimate-adanola-dinner-in-london\"><\/p>\n<div class=\"card-latest__img-wrapper\">\n<p class=\"optional-paragraph\">Adanola<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"ADANOLA X DAZED DINNER HOSTED BY LILA MOSS\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-609-2001-1331\/azure\/dazed-prod\/1430\/5\/1435936.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">What went down at Lila Moss\u2019 intimate Adanola dinner in London<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69523\/1\/the-moment-premiere-charli-xcx-the-brat-era-kylie-jenner-la-red-carpet-looks\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Charli xcx and Kylie Jenner at the Premiere of &quot;The Moment&quot; \" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-279-1943-1292\/azure\/dazed-prod\/1430\/5\/1435969.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\"> The Moment premiere: Charli xcx officially canonises the Brat era<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69516\/1\/margot-robbie-wuthering-heights-press-tour-fashion-red-carpet-looks-jacob-elordi\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Margot Robbie Wuthering Heights press tour\" src=\"https:\/\/images-prod.dazeddigital.com\/480\/0-2-2159-1436\/azure\/dazed-prod\/1430\/5\/1435968.jpg\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Margot Robbie is living for the drama on the Wuthering Heights press tour<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-6-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Sams\u00f8e Sams\u00f8e SS26<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36629\/0\/samsoe-samsoe-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"SS26_26.01_Sightseeing_Campaign_Feed_6\" class=\"img\" height=\"960\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-837-1440-960\/azure\/dazed-prod\/1430\/6\/1436370.jpg\" width=\"1440\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36629\/1\/samsoe-samsoe-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"SS26_26.01_Sightseeing_Campaign_Feed_7\" class=\"img\" height=\"960\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-288-1440-960\/azure\/dazed-prod\/1430\/6\/1436371.jpg\" width=\"1440\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36629\/2\/samsoe-samsoe-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"SS26_26.01_Sightseeing_Campaign_Feed_14\" class=\"img\" height=\"960\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-500-1440-960\/azure\/dazed-prod\/1430\/6\/1436372.jpg\" width=\"1440\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36629\/3\/samsoe-samsoe-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"SS26_26.01_Sightseeing_Campaign_Feed_20\" class=\"img\" height=\"1200\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-169-1800-1200\/azure\/dazed-prod\/1430\/6\/1436373.jpg\" width=\"1800\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36629\/4\/samsoe-samsoe-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"SS26_26.01_Sightseeing_Campaign_Feed_23\" class=\"img\" height=\"1199\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-241-1798-1199\/azure\/dazed-prod\/1430\/6\/1436374.jpg\" width=\"1798\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36629\/5\/samsoe-samsoe-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"SS26_26.01_Sightseeing_Campaign_Feed_25\" class=\"img\" height=\"1200\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-180-1800-1200\/azure\/dazed-prod\/1430\/6\/1436375.jpg\" width=\"1800\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 6 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>For SS26, Copenhagen-based brand Sams\u00f8e Sams\u00f8e has produced a campaign rooted in the familiar trappings of tourism; from maps and selfie sticks to the act of simply looking around. Titled <\/span><em><span>Sightseeing<\/span><\/em><span>, the images play with the idea of travel not as escape but as a way of paying closer attention, encouraging a more curious and observant way of moving through the world.<\/span><\/p>\n<\/div>\n<div class=\"shoppable embed-content\" data-embed-type=\"affiliate-product\">\n<div class=\"product-image left-col\"><img decoding=\"async\" src=\"https:\/\/images-prod.dazeddigital.com\/500\/azure\/dazed-prod\/1430\/6\/1436485.jpg\" alt=\"Sacastor x Overshirt\"><\/div>\n<div class=\"product-info right-col\">\n<h2 class=\"title\">Sacastor x Overshirt<\/h2>\n<div class=\"description\">\nLong-sleeved denim overshirt with a regular fit. Button closure on the front and buttoned cuffs. Main material made from 100% cotton.\n<\/div>\n<p><a class=\"button\" href=\"https:\/\/www.samsoe.com\/da-DK\/product\/sacastor-x-overshirt-15967-indigo-floss?utm_source=website+article&amp;utm_medium=banner&amp;utm_campaign=SS26+'SIGHTSEEING'&amp;utm_term=campaign%2C+SS26%2C+sightseeing\" target=\"_blank\">Shop Here<\/a><\/div>\n<\/div>\n<div class=\"shoppable embed-content\" data-embed-type=\"affiliate-product\">\n<div class=\"product-image left-col\"><img decoding=\"async\" src=\"https:\/\/images-prod.dazeddigital.com\/500\/azure\/dazed-prod\/1430\/6\/1436486.jpg\" alt=\"Sabruce Trousers\"><\/div>\n<div class=\"product-info right-col\">\n<h2 class=\"title\">Sabruce Trousers<\/h2>\n<div class=\"description\">\nTrousers with a loose fit and wide leg. Button and zipper closure on the front. Side slit pockets on the front and buttoned welt pockets on the back. Pressed creases on the front and back. Main material made from a blend of recycled polyester and wool.\n<\/div>\n<p><a class=\"button\" href=\"https:\/\/www.samsoe.com\/da-DK\/product\/sabruce-trousers-15969-moonstruck-mel?utm_source=website+article&amp;utm_medium=banner&amp;utm_campaign=SS26+'SIGHTSEEING'&amp;utm_term=campaign%2C+SS26%2C+sightseeing\" target=\"_blank\">Shop Here<\/a><\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Framing sightseeing as both a physical and visual exercise, the campaign was s<\/span><span>hot in Belgrade by photographer Philipp Paulus. Starring models Lily McMenamy and Cherif Douamba, Paulus captures the duo as they explore the city, centring on the Avala Tower, one of its most recognisable landmarks.\u00a0<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"326ca4a0-cd49-499b-91ee-b3e7010e571d\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1440\/azure\/dazed-prod\/1430\/6\/1436372.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"SS26_26.01_Sightseeing_Campaign_Feed_14\" class=\"img\" height=\"1800\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1430\/6\/1436372.jpg\" width=\"1440\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Courtesy of Sams\u00f8e Sams\u00f8e \/ Photography <span class=\"nowrap\">Philipp Paulus<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Across the campaign, the imagery leans into tourist-coded details without heavy irony. Props like binoculars, paper maps, and phone cameras are integrated throughout, anchoring the visuals in the familiar travel moments we\u2019ve all seen or experienced. Alongside Paulus, Sams\u00f8e Sams\u00f8e enlisted stylist Joel Traptow to bring the collection into focus through relaxed but intentional layering, highlighting contrast in textures and proportions.<\/span><\/p>\n<\/div>\n<div class=\"shoppable embed-content\" data-embed-type=\"affiliate-product\">\n<div class=\"product-image left-col\"><img decoding=\"async\" src=\"https:\/\/images-prod.dazeddigital.com\/500\/azure\/dazed-prod\/1430\/6\/1436487.jpg\" alt=\"Sakaia Shoulder bag\"><\/div>\n<div class=\"product-info right-col\">\n<h2 class=\"title\">Sakaia Shoulder bag<\/h2>\n<div class=\"description\">\nShoulder bag with a curved shoulder strap. Bar closure on the inside. Metal hardware in the shape of the iconic \u00f8 on the shoulder strap. Logo-branded pocket on the inside. Silver-toned hardware. Main material made with recycled leather.\n<\/div>\n<p><a class=\"button\" href=\"https:\/\/www.samsoe.com\/da-DK\/product\/sakaia-shoulder-bag-15944-black?utm_source=website+article&amp;utm_medium=banner&amp;utm_campaign=SS26+'SIGHTSEEING'&amp;utm_term=campaign%2C+SS26%2C+sightseeing\" target=\"_blank\">Shop Here<\/a><\/div>\n<\/div>\n<div class=\"shoppable embed-content\" data-embed-type=\"affiliate-product\">\n<div class=\"product-image left-col\"><img decoding=\"async\" src=\"https:\/\/images-prod.dazeddigital.com\/500\/azure\/dazed-prod\/1430\/6\/1436488.jpg\" alt=\"Sathea dress\"><\/div>\n<div class=\"product-info right-col\">\n<h2 class=\"title\">Sathea dress<\/h2>\n<div class=\"description\">\nSleeveless maxi dress in a jersey and woven fabric with a slim fit and A-line skirt. High neckline and straight back for a clean, elegant look. The main material is made from organic cotton and a stretchy organic cotton blend. This product is GOTS certified.\n<\/div>\n<p><a class=\"button\" href=\"https:\/\/www.samsoe.com\/da-DK\/product\/sathea-dress-15756-black?utm_source=website+article&amp;utm_medium=banner&amp;utm_campaign=SS26+'SIGHTSEEING'&amp;utm_term=campaign%2C+SS26%2C+sightseeing\" target=\"_blank\">Shop Here<\/a><\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>At its heart, <\/span><em><span>Sightseeing<\/span><\/em><span> showcases Sams\u00f8e Sams\u00f8e&#8217;s signature focus on versatility, movement and effortless pieces for everyday life. The SS26 collection embodies this with pieces designed to truly go anywhere. For womenswear, the Sathea dress is a standout \u2013 a fluid, easy silhouette that transitions seamlessly from day to night. The Saharper pleat jeans strike a perfect balance, offering the structure of tailoring with a relaxed, comfortable fit. Complementing this is the clean, practical Sakaia shoulder bag in black, a perfect nod to the campaign\u2019s travel theme.<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html-embed\">\n<div>\n<div>\n \n <\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Menswear follows the same functional and effortless approach. From the Samarco Polo SS, which offers a fresh take on a classic shape, cut for a modern feel, to the Sabruce trousers, which prioritise comfort and unrestricted movement without sacrificing a polished look, each piece is made to naturally slot into your wardrobe. <\/span><\/p>\n<p><span>Shop the collection throughout the article.<\/span><\/p>\n<\/div>\n<div class=\"shoppable embed-content\" data-embed-type=\"affiliate-product\">\n<div class=\"product-image left-col\"><img decoding=\"async\" src=\"https:\/\/images-prod.dazeddigital.com\/500\/azure\/dazed-prod\/1430\/6\/1436489.jpg\" alt=\"Samarco Polo SS\"><\/div>\n<div class=\"product-info right-col\">\n<h2 class=\"title\">Samarco Polo SS<\/h2>\n<div class=\"description\">\nShort-sleeved knitted polo shirt. Button closure on the front and rib-knitted cuffs. Polo collar. Main material made from a blend of organic cotton and recycled polyester.\n<\/div>\n<p><a class=\"button\" href=\"https:\/\/www.samsoe.com\/da-DK\/product\/samarco-polo-ss-15936-burnt-olive-st?utm_source=website+article&amp;utm_medium=banner&amp;utm_campaign=SS26+'SIGHTSEEING'&amp;utm_term=campaign%2C+SS26%2C+sightseeing\" target=\"_blank\">Shop Here<\/a><\/div>\n<\/div>\n<div class=\"shoppable embed-content\" data-embed-type=\"affiliate-product\">\n<div class=\"product-image left-col\"><img decoding=\"async\" src=\"https:\/\/images-prod.dazeddigital.com\/500\/azure\/dazed-prod\/1430\/6\/1436490.jpg\" alt=\"Saharper Pleat Jeans\"><\/div>\n<div class=\"product-info right-col\">\n<h2 class=\"title\">Saharper Pleat Jeans<\/h2>\n<div class=\"description\">\nDenim jeans with a loose fit and curved leg. Pleated front. Button and zipper closure on the front. Side slit pockets on the front and welt pocket on the back. Main material made from a blend of organic cotton and recycled cotton.\n<\/div>\n<p><a class=\"button\" href=\"https:\/\/www.samsoe.com\/da-DK\/product\/saharper-pleat-jeans-15893-fluid-denim?utm_source=website+article&amp;utm_medium=banner&amp;utm_campaign=SS26+'SIGHTSEEING'&amp;utm_term=campaign%2C+SS26%2C+sightseeing\" target=\"_blank\">Shop Here<\/a><\/div>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/69543\/1\/samsoe-samsoe-ss26-campaign-belgrade-lily-mcmenamy-cherif-douamba-copenhagen&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-169-1800-1200\/azure\/dazed-prod\/1430\/6\/1436373.jpg&#8221;] Courtesy of Sams\u00f8e Sams\u00f8e \/ Photography Philipp Paulus February\u00a0 5,\u00a0 2026 Fashion \/ News Fashion \/ News Sams\u00f8e Sams\u00f8e wants you to take in the sights for SS26 Shot at Belgrade\u2019s most iconic landmark, the Avala Tower, the brand\u2019s latest campaign is an invitation to explore&#8230; In Partnership with Sams\u00f8e Sams\u00f8eFebruary\u00a0 5,\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1754209","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1754209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1754209"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1754209\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1754209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1754209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1754209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}