{"id":1752834,"date":"2026-02-04T22:24:52","date_gmt":"2026-02-04T19:24:52","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1752834"},"modified":"2026-02-04T22:24:52","modified_gmt":"2026-02-04T19:24:52","slug":"campagnolo-comeback-the-brand-refutes-layoffs-and-confirms-13-speed-trickledown","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1752834","title":{"rendered":"Campagnolo Comeback: The Brand Refutes Layoffs and Confirms 13-Speed Trickledown"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/velo.outsideonline.com\/wp-content\/uploads\/2026\/02\/DSC_0972-Edit.jpg&#8221;]<\/p>\n<div class=\"content-wrap fp-contentTarget\">\n<div class=\"article-body\">\n<div class=\"pub-date font-utility-2 text-secondary\">Updated February 5, 2026 01:50AM<\/div>\n<\/div>\n<p>Today Campagnolo has issued a statement refuting reports of layoffs and confirming that there will be no loss of personnel. This is a reversal of news published by news publications<i>, <\/i>including<i> Velo, <\/i>in late November claiming that the iconic brand was going through a workforce reduction covering 40% of the workforce, or 120 people out of 300 total.<\/p>\n<p>Coverage at the time followed a Campagnolo statement covered by Italian publication<i> Il Gazzettino<\/i>, and later reported by road.cc, stating \u201cthe balance sheet data until 31 May 2025 show that in the financial years 2023, 2024, 2025 the loss exceeds 24 million euros.\u201d<\/p>\n<p>The Campagnolo statement issued today calls that earlier coverage \u201cinaccurate\u201d and instead details a deep internal reorganization and structural pivot. It also mentions plans to expand on the 13-speed wireless technology featured in its flagship groupsets by adding more accessible price points.<\/p>\n<h2>What was reported previously<\/h2>\n<p>In late November 2025, a wave of reports covered what looked like an end to Campagnolo as we knew it. The reports made it look like the brand was in a prime position for acquisition and warned of dire community impacts. The coverage was sparked by an article in the Italian publication <i>Il Gazzettino<\/i>, which was quickly picked up by major cycling outlets.<\/p>\n<p>In that original article, the language was far more than just pessimistic. <i>Il Gazzettino<\/i> presented the information as a definitive plan already in motion. The report detailed a meeting on November 25 where management explicitly told trade unions that laying off 12o employees (40% of the workforce) was necessary to avoid a total collapse of the brand\u2019s local operations.<\/p>\n<p><i>Il Gazzettino<\/i> highlighted a huge financial loss and quoted a stark internal warning: \u201cLiquidity, today, cannot guarantee a continuity of business under current conditions.\u201d According to the article, the messaging from management was described as \u201cstark,\u201d with the company reported as saying \u201cthere is no alternative\u201d to the redundancies to avoid \u201cdramatic consequences for the company and for the city of Vicenza.\u201d This painted a picture of a brand in a \u201csectoral tailspin,\u201d struggling with post-pandemic inventory issues and a dwindling presence in the professional peloton.<\/p>\n<figure id=\"attachment_972411\" class=\"pom-image-wrap photo-alignnone\"><img decoding=\"async\" alt=\"Valentino Campagnolo, son of Tulio Campagnolo, led the company in recent years. (Photo: liewig christian\/Corbis via Getty Images)\" loading=\"lazy\" width=\"2400\" height=\"1558\" class=\"alignnone size-full wp-image-972411\" src=\"https:\/\/velo-cdn.outsideonline.com\/wp-content\/uploads\/2025\/11\/GettyImages-523950032.jpg?width=3840&amp;auto=webp&amp;quality=75&amp;fit=cover\"><figcaption class=\"pom-caption\"><span class=\"article__caption\">Valentino Campagnolo, son of Tulio Campagnolo, led the company in recent years. (Photo: liewig christian\/Corbis via Getty Images)<\/span><\/figcaption><\/figure>\n<div class=\"ad-placeholder-wrapper relative w-full border-t border-b border-border-light col-span-full my-3 md:col-span-10 md:col-start-2\">\n<div class=\"mb-[30px] min-h-[30px] text-center\"><span class=\"font-utility-4 font-medium tracking-[1px] text-neutral-500 uppercase\">ADVERTISEMENT<\/span><\/div>\n<\/div>\n<h2>What today\u2019s statement says and how it corrects earlier coverage<\/h2>\n<p>Campagnolo has avoided the possibility of layoffs by reaching an agreement with \u201ctrade unions and social partners through a serious and shared process that also included an internal referendum.\u201d The result of this process is \u201cthe signing of a solidarity contract and clearly ruled out any form of layoffs.\u201d The agreement was reportedly made before Christmas.<\/p>\n<p>Campagnolo is however \u201cundergoing a deep internal reorganization that affects both its structure and the way it works.\u201d The stated goal of this reorganization is to modernize the company through streamlined operations. Campagnolo will now \u201csimplify, reduce decision-making layers, speed up processes, and give space to the young talents who are already part of the organization.\u201d The company goes further by claiming \u201cthis is not a cosmetic change. It is a necessary transformation to meet the challenges of today\u2019s market.\u201d<\/p>\n<div class=\"ad-placeholder-wrapper relative w-full border-t border-b border-border-light col-span-full my-3 md:col-span-10 md:col-start-2\">\n<div class=\"mb-[30px] min-h-[30px] text-center\"><span class=\"font-utility-4 font-medium tracking-[1px] text-neutral-500 uppercase\">ADVERTISEMENT<\/span><\/div>\n<\/div>\n<p>These changes don\u2019t involve any ownership changes and they keep the Campagnolo family \u201cdirectly involved\u201d with continued leadership and investment. This is a continuation of the support seen last year when the family injected a reported \u20ac10 million into the company to help remain in business through the financial challenges of the time.<\/p>\n<figure id=\"attachment_961332\" class=\"pom-image-wrap photo-alignnone\"><img decoding=\"async\" alt=\"Campagnolo Super Record 13\" loading=\"lazy\" width=\"2400\" height=\"1600\" class=\"alignnone size-full wp-image-961332\" src=\"https:\/\/velo-cdn.outsideonline.com\/wp-content\/uploads\/2025\/08\/DSC_0959.jpg?width=3840&amp;auto=webp&amp;quality=75&amp;fit=cover\"><figcaption class=\"pom-caption\"><span class=\"article__caption\">(Photo Josh Ross\/Velo)<\/span><\/figcaption><\/figure>\n<h2>Campagnolo confirms less expensive groupsets are coming<\/h2>\n<p>When Campagnolo launched Super Record 13 last year it clearly cemented the brand in the modern era of electronic groupsets. Super Record 13 put the brand on firm technological footing once again but it was obvious that competing only at the top-end was not a relevant long-term strategy. This was especially true as Campagnolo struggled to remain in the WorldTour.<\/p>\n<p>Today Campagnolo is also confirming an obvious next step into lower markets featuring the same foundational technology. Any speculation about a mid-range move is now an official roadmap. As the company puts it \u201cthis technological platform will soon be introduced at more accessible price points. This is a key step in strengthening Campagnolo\u2019s presence in the market and in bringing our products back onto the bikes of the world\u2019s leading manufacturers. Many other important developments will be unveiled over the course of the year.\u201d<\/p>\n<div class=\"ad-placeholder-wrapper relative w-full border-t border-b border-border-light col-span-full my-3 md:col-span-10 md:col-start-2\">\n<div class=\"mb-[30px] min-h-[30px] text-center\"><span class=\"font-utility-4 font-medium tracking-[1px] text-neutral-500 uppercase\">ADVERTISEMENT<\/span><\/div>\n<\/div>\n<p>This statement also means a shakeup in the groupset market for 2026. <i>Bicycle Retailer<\/i> reported in October that despite a 5% sales increase of bicycle products through the first nine months of the year \u201cBicycle-related operating income in the period was down 27% from the same period last year.\u201d That paints a picture of a company working quite hard to sell existing products and it lines up with an aging product lineup. Meanwhile SRAM, as reported by <i>SBG Media<\/i>, saw Moody\u2019s Ratings affirm \u201cthe debt ratings on SRAM as the Chicago-based bike parts manufacturer returned to revenue growth in 2025 after seeing sharp declines in earnings and sales over the prior two years.\u201d With Campagnolo being back on solid footing, it appears the market is returning to a three-way race between the major manufacturers.<\/p>\n<\/div>\n<div class=\"article-body\">\n<div class=\"pub-date font-utility-2 text-secondary\">Updated February 5, 2026 01:50AM<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/velo.outsideonline.com\/road\/road-gear\/campagnolo-layoff-refutation-13-speed-groupset-news\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/velo.outsideonline.com\/wp-content\/uploads\/2026\/02\/DSC_0972-Edit.jpg&#8221;] Updated February 5, 2026 01:50AM Today Campagnolo has issued a statement refuting reports of layoffs and confirming that there will be no loss of personnel. This is a reversal of news published by news publications, including Velo, in late November claiming that the iconic brand was going through a workforce reduction covering [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,71],"class_list":["post-1752834","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-velo-outsideonline-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1752834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1752834"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1752834\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1752834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1752834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1752834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}