{"id":1721929,"date":"2026-02-02T16:00:15","date_gmt":"2026-02-02T13:00:15","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1721929"},"modified":"2026-02-02T16:00:15","modified_gmt":"2026-02-02T13:00:15","slug":"purple-vs-blue-shampoo-whats-the-difference-and-which-one-you-need","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1721929","title":{"rendered":"Purple vs. Blue Shampoo: What&#8217;s the Difference (And Which One You Need)"},"content":{"rendered":"<p><main id=\"main_1-0\" class=\"comp main layout-body--continuous-scroll mntl-block\" data-tracking-container=\"true\"><\/p>\n<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--three-column sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">Purple vs. Blue Shampoo: What&#8217;s the Difference (And Which One You Need)<\/h1>\n<p id=\"article-subheading_1-0\" class=\"comp article-subheading mntl-text-block\">It all comes down to the color wheel.<\/p>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Caitlin is a contributing writer for Byrdie where she covers all things hair, from scalp health to the latest color trends.\" data-inline-tooltip=\"true\"> Caitlin Duggan<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"caitlin duggan headshot\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/img_4837-b92a97f455364e3ca2d157d6694e249e-1.webp\" title=\"img_4837-b92a97f455364e3ca2d157d6694e249e-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/img_4837-b92a97f455364e3ca2d157d6694e249e-1.webp\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"caitlin duggan headshot\" title=\"img_4837-b92a97f455364e3ca2d157d6694e249e-1\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nCaitlin Duggan\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nCaitlin is a contributing writer for Byrdie where she covers all things hair, from scalp health to the latest color trends.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on February 02, 2026 11:00AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-left-rail\">\n<div id=\"beauty-sticky-toc_1-0\" class=\"comp beauty-sticky-toc mntl-block js-sticky-container sticky-toc__wrapper\">\n<div id=\"sticky-toc_1-0\" class=\"comp sticky-toc mntl-universal-sticky-toc mntl-sticky-toc mntl-block sticky-toc-widget\" data-desktop-bp=\"70em\">\n<div id=\"toc-wrapper_1-0\" class=\"comp toc-wrapper mntl-toc mntl-block\" data-chop-mobile=\"false\" data-offset=\"60\" data-tracking-container=\"true\">\n<div id=\"mntl-toc__inner_1-0\" class=\"comp mntl-toc__inner mntl-block\">\n<div id=\"mntl-toc__heading_1-0\" class=\"comp mntl-toc__heading mntl-block js-toc-toggle\"><span id=\"mntl-toc__heading-text_1-0\" class=\"comp mntl-toc__heading-text mntl-text-block\">In This Article<\/span><\/p>\n<div id=\"mntl-toc-toggle_1-0\" class=\"comp mntl-toc-toggle mntl-block\">\n<div id=\"mntl-toc-toggle__btn_1-0\" class=\"comp mntl-toc-toggle__btn mntl-text-block js-mntl-toc-toggle text-label-300\" data-click-tracked=\"true\" data-collapsed-text=\"View All\" data-expanded-text=\"View Less\">View All<\/div>\n<\/div>\n<\/div>\n<div id=\"mntl-toc__mobile-toggle_1-0\" class=\"comp mntl-toc__mobile-toggle mntl-block js-sticky-toggle\"><span id=\"mntl-toc__heading-text_2-0\" class=\"comp mntl-toc__heading-text mntl-text-block\">In This Article<\/span><\/div>\n<ul id=\"mntl-toc__list_1-0\" class=\"comp mntl-toc__list mntl-toc__list-heading expert-content text-utility-300\">\n<li id=\"mntl-toc__list-item_1-0\" class=\"comp mntl-toc__list-item mntl-block\">\n<div id=\"mntl-toc__list-item-heading_1-0\" class=\"comp mntl-toc__list-item-heading mntl-block\"><span class=\"link__wrapper\">Purple vs. Blue Shampoo<\/span><\/div>\n<\/li>\n<li id=\"mntl-toc__list-item_2-0\" class=\"comp mntl-toc__list-item mntl-block\">\n<div id=\"mntl-toc__list-item-heading_2-0\" class=\"comp mntl-toc__list-item-heading mntl-block\"><span class=\"link__wrapper\">Purple Shampoo<\/span><\/div>\n<\/li>\n<li id=\"mntl-toc__list-item_3-0\" class=\"comp mntl-toc__list-item mntl-block\">\n<div id=\"mntl-toc__list-item-heading_3-0\" class=\"comp mntl-toc__list-item-heading mntl-block\"><span class=\"link__wrapper\">Blue Shampoo<\/span><\/div>\n<\/li>\n<li id=\"mntl-toc__list-item_4-0\" class=\"comp mntl-toc__list-item mntl-block\">\n<div id=\"mntl-toc__list-item-heading_4-0\" class=\"comp mntl-toc__list-item-heading mntl-block\"><span class=\"link__wrapper\">The Right One for You<\/span><\/div>\n<\/li>\n<li id=\"mntl-toc__list-item_5-0\" class=\"comp mntl-toc__list-item mntl-block\">\n<div id=\"mntl-toc__list-item-heading_5-0\" class=\"comp mntl-toc__list-item-heading mntl-block\"><span class=\"link__wrapper\">The Final Takeaway<\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"article__broad-video-jw_1-0\" class=\"comp article__broad-video-jw mntl-jwplayer-broad mntl-block is-hidden\" data-pixel-depth=\"100\">\n<div id=\"mntl-jwplayer-broad__title_1-0\" class=\"comp mntl-jwplayer-broad__title mntl-block\"><button id=\"mntl-jwplayer-broad__title-icon--close_1-0\" class=\"comp mntl-jwplayer-broad__title-icon--close mntl-block text-label-100\" data-click-tracked=\"false\"><span id=\"mntl-text-block_2-0\" class=\"comp mntl-text-block\">Close<\/span><\/button><\/div>\n<\/div>\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/purple-shampoo-1-2960c733004b4a1ea296836f27aee8e9.webp\" width=\"1280\" height=\"960\" alt=\"Back view of two individuals with different hair textures wearing strappy and zipped tops\" class=\" primary-image__image mntl-primary-image--blurry\" title=\"purple-shampoo-1-2960c733004b4a1ea296836f27aee8e9\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/purple-shampoo-1-2960c733004b4a1ea296836f27aee8e9.webp\" width=\"1280\" height=\"960\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"Back view of two individuals with different hair textures wearing strappy and zipped tops\" title=\"purple-shampoo-1-2960c733004b4a1ea296836f27aee8e9\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Death to Stock<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>Purple shampoo eliminates yellow tones in blonde hair by using violet pigments to neutralize brassiness. <\/li>\n<li>Blue shampoo is ideal for brunettes, neutralizing orange tones for a cooler, more natural look.<\/li>\n<li>Mixing pigmented shampoo with regular shampoo prevents over-depositing and dryness, ensuring gentle color correction.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Purple shampoo is beloved by bleached and blonde-haired heads around the world. Outside of the risk of staining your skin or shower tile, they are a relatively safe way to manage hair color at home. Originally found only in salons, purple shampoos can now be found wherever hair care is sold and are generally well-known to consumers. But there is a newer offering in the world of pigmented shampoos that may leave you stumped: blue shampoo.\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Blue and purple are relatively similar colors\u2014they&#8217;re right next to each other on the color wheel after all\u2014but when applied to shampoos, they have subtle but important distinctions. To understand the benefits these pigmented shampoos offer and how they differ, we turned to hair colorists Bradley Leake and Lorena M. Valdes for their expert opinions. <strong>Keep reading to learn when to use purple or blue shampoo.<\/strong><\/p>\n<div id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--meetourexpert beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-meetourexpert\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_2-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Meet the Experts<\/p>\n<div id=\"mntl-sc-block-callout-body_2-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>Bradley Leake is a Color Wow Ambassador, Hairstylist, and Colorist in Los Angeles.<\/li>\n<li>Lorena M. Valdes is a Colorist at\u00a0Maxine Salon\u00a0in Chicago.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Purple vs. Blue Shampoo <\/span><\/h2>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"><strong>The difference between blue and purple shampoos lies in which colors they neutralize: Purple neutralizes yellow while blue neutralizes orange and brassy tones.<\/strong> &#8220;This is because violet-purple is across the wheel from yellow, and blue is across the wheel from orange,&#8221; says Valdes. &#8220;The different color\u00a0shampoos\u00a0focus on different tones in your hair that occur after bleaching or lightening,&#8221; adds Leake.\n<\/p>\n<p id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;These\u00a0shampoos\u00a0have the same effect on different shades of hair. Basically,\u00a0purple\u00a0is to blonde as blue is to brunette,&#8221; explains Leake. Valdes agrees, sharing that blue shampoo can especially benefit brunettes without any bleaching or highlights. For this reason, blue shampoo would be an ideal option for someone with reddish-brown hair looking to achieve a cooler tone without dying their hair darker.\n<\/p>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Both shampoos can help extend your time between colorings, too. &#8220;Working a blue or\u00a0purple\u00a0shampoo\u00a0into your routine can extend the life of your color between salon visits and promote healthier, fresher, more natural-looking hair,&#8221; shares Leake. If you have not experienced much growth since your last salon visit, but your hair tone has changed, a blue or purple shampoo could help tide you over until your next appointment.<\/p>\n<h2 id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> What Is Purple Shampoo? <\/span><\/h2>\n<p id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Purple shampoo is a term used to describe purple color-depositing shampoo.\u00a0It is formulated with\u00a0violet-colored molecules that combat unwanted yellow tones in blonde hair, explains Leake. It works by utilizing color theory similar to color-correcting makeup, minimizing unwanted discoloration by neutralizing it with the color opposite to it on the color wheel. Since violet, or purple, is the opposite of yellow on the color wheel, Valdes explains that purple shampoo deposits some\u00a0purple\u00a0pigment while you wash your hair. This helps to neutralize brass in yellow\/blonde hair colors.\n<\/p>\n<p id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Those who bleach their hair often experience unwanted yellow tones in their hair in the weeks following a salon visit. The reasons for yellow undertones vary, but often it has to do with the melanin in the hair interacting with the bleach used to lighten it. This can then be exacerbated by factors such as sun exposure and water quality.<\/p>\n<h2 id=\"mntl-sc-block_19-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> What Is Blue Shampoo? <\/span><\/h2>\n<p id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Blue color-depositing shampoos can be helpful to neutralize more orange or bright brassy tones in the hair. (Blue is opposite to orange on the color wheel.) &#8220;Blue\u00a0shampoo\u00a0is designed to combat brassy tones in brunette hair by depositing blue-violet\u00a0pigments that neutralize unwanted orange tones,&#8221; explains Leake.\n<\/p>\n<p id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> But blue shampoo is not only beneficial to brunettes. Valdes adds that blue-depositing\u00a0shampoo\u00a0is used to help neutralize yellow hair with a slight orange or brassy undertone, too. &#8220;It will also help neutralize hair oxidation for a cooler or ashier tone [without leaving] a slight pearl or\u00a0purple\u00a0tone,&#8221; she says, adding that blue shampoos can benefit those with salt-and-pepper colored hair, too.\n<\/p>\n<h2 id=\"mntl-sc-block_24-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Which One Is Right for Your Hair? <\/span><\/h2>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;If you have blonde hair, you more likely want\u00a0purple\u00a0shampoo, and any darker or brunette shades will most likely require blue,&#8221; Leake explains.<\/p>\n<p id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> If your hair is highlighted or somewhere between blonde and brunette, Leake recommends inspecting the tone you want to remove and determining if it&#8217;s more yellow or orange. &#8220;Blondes may fade into an unnatural yellow color, a problem easily solved by\u00a0purple\u00a0shampoo,&#8221; he says. &#8220;Brunettes that opt for a balayage or highlighted look will often lose their shine to brassy orange tones, which can be stopped by blue\u00a0shampoo.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> If you&#8217;re uncertain about which color shampoo to go with, Valdes offers this helpful guide based on the discoloration you observe in your hair:<\/p>\n<ul id=\"mntl-sc-block_31-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\">\n<li>Seeing mostly yellow tones: purple\u00a0shampoo<\/li>\n<li>Seeing yellow\/orange tones: blue\u00a0shampoo<\/li>\n<li>Salt and pepper hair: blue\u00a0shampoo<\/li>\n<li>Brunettes (without blonde highlights): blue\u00a0shampoo<\/li>\n<\/ul>\n<p id=\"mntl-sc-block_33-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> No matter what color shampoo you choose, it is important to avoid over-use, cautions Valdes. &#8220;It&#8217;s always best to mix your\u00a0purple\u00a0or blue\u00a0shampoo\u00a0with your regular\u00a0shampoo\u00a0to help dilute how strong the product is,&#8221; she says, adding that this dilution can help to avoid over-depositing and dryness from the pigment-depositing\u00a0shampoos.\n<\/p>\n<h2 id=\"mntl-sc-block_35-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Final Takeaway <\/span><\/h2>\n<p id=\"mntl-sc-block_36-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Purple and blue shampoos are at-home tools for battling discoloration between salon visits. Both shampoos utilize color theory to banish brassy tones, but the choice of which to use depends on whether you&#8217;re experiencing more yellow or orange hues in your hair. By neutralizing unwanted yellow or orange tones, blue and purple shampoos can help you achieve or maintain your desired shade.\n<\/p>\n<\/div>\n<div id=\"citation-sources_1-0\" class=\"comp citation-sources mntl-article-sources mntl-expandable-block u-article-styles\" data-scroll-offset=\"70\">\n<div class=\"loc toggle-content\">\n<div id=\"mntl-article-sources__wrapper_1-0\" class=\"comp mntl-article-sources__wrapper mntl-block\" data-click-tracked=\"true\"><span id=\"mntl-article-sources__heading_1-0\" class=\"comp mntl-article-sources__heading mntl-text-block\">Article Sources<\/span><\/div>\n<\/div>\n<div class=\"loc expandable-content\">\n<div id=\"citation-sources__text_1-0\" class=\"comp citation-sources__text mntl-text-block\">Byrdie takes every opportunity to use high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial guidelines to learn more about how we keep our content accurate, reliable and trustworthy.<\/div>\n<div id=\"mntl-article-sources__citation-sources_1-0\" class=\"comp mntl-article-sources__citation-sources mntl-citation-sources mntl-sources\" data-tracking-container=\"true\">\n<ol class=\"mntl-sources__content\">\n<li class=\"mntl-sources__source\" id=\"citation-2\">\n<p>Roberts WE, Jiang LI, Herndon JH Jr. Facial primer provides immediate and long-term improvements in mild-to-moderate facial hyperpigmentation and fine lines associated with photoaging.\u00a0<em>Clin Cosmet Investig Dermatol<\/em>. 2015;8:471-477. Published 2015 Sep 2. doi:10.2147\/CCID.S88443<\/p>\n<\/li>\n<li class=\"mntl-sources__source\" id=\"citation-1\">\n<p>Malinauskyte E, Cornwell PA, Reay L, Shaw N, Petkov J. Effect of equilibrium pH on the structure and properties of bleach-damaged human hair fibers.\u00a0<em>Biopolymers<\/em>. 2020;111(11):e23401. doi:10.1002\/bip.23401<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Hair<\/span><\/li>\n<li id=\"mntl-breadcrumbs__item_2-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Hair Color<\/span><\/li>\n<li id=\"mntl-breadcrumbs__item_3-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Color Treated Hair<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<div id=\"recirc_1-0\" class=\"comp recirc mntl-block\" data-tracking-container=\"true\">\n<h2 id=\"recirc__heading_1-0\" class=\"comp recirc__heading mntl-text-block\">Related Stories<\/h2>\n<ul id=\"card-list-1_1-0\" class=\"comp card-list-1 card-list mntl-block l-container\" data-tracking-container=\"true\">\n<li id=\"card-list__item_1-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A person with a thoughtful expression hair tied back posing indoors\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/addison-rae-2-ed766a6522194b618da4dedf4ebf3d25-16.webp\" title=\"addison-rae-2-ed766a6522194b618da4dedf4ebf3d25-16\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/addison-rae-2-ed766a6522194b618da4dedf4ebf3d25-16.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A person with a thoughtful expression hair tied back posing indoors\" title=\"addison-rae-2-ed766a6522194b618da4dedf4ebf3d25-16\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Lowlights or Highlights? 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Hairstylists<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_13-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A painting of Louise of Lorraine on the left a retro advertisement for hair coloring on the right\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/hair-color-1-72c4c4b23a9c4c07b26a59c929c242a4-7.webp\" title=\"hair-color-1-72c4c4b23a9c4c07b26a59c929c242a4-7\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/hair-color-1-72c4c4b23a9c4c07b26a59c929c242a4-7.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A painting of Louise of Lorraine on the left a retro advertisement for hair 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Experts<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_16-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt='Lily-Rose Depp with a cool-toned light brown \"milk tea\" hair color and neutral makeup' class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/imgi_2_470942491_900462742076143_8485220623124746306_n-ebbdc638468942ae8600fe94d2d7094f-5.webp\" title=\"imgi_2_470942491_900462742076143_8485220623124746306_n-ebbdc638468942ae8600fe94d2d7094f-5\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/imgi_2_470942491_900462742076143_8485220623124746306_n-ebbdc638468942ae8600fe94d2d7094f-5.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt='Lily-Rose Depp with a cool-toned light brown \"milk tea\" hair color and neutral makeup' title=\"imgi_2_470942491_900462742076143_8485220623124746306_n-ebbdc638468942ae8600fe94d2d7094f-5\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">The Cool-Toned &#8220;Milk Tea Hair&#8221; Trend Is Piping Hot<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<p><\/main><\/p>\n<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--three-column sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">Purple vs. Blue Shampoo: What&#8217;s the Difference (And Which One You Need)<\/h1>\n<p id=\"article-subheading_1-0\" class=\"comp article-subheading mntl-text-block\">It all comes down to the color wheel.<\/p>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"Caitlin is a contributing writer for Byrdie where she covers all things hair, from scalp health to the latest color trends.\" data-inline-tooltip=\"true\"> Caitlin Duggan<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"caitlin duggan headshot\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/img_4837-b92a97f455364e3ca2d157d6694e249e-1.webp\" title=\"img_4837-b92a97f455364e3ca2d157d6694e249e-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/img_4837-b92a97f455364e3ca2d157d6694e249e-1.webp\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"caitlin duggan headshot\" title=\"img_4837-b92a97f455364e3ca2d157d6694e249e-1\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nCaitlin Duggan\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\nCaitlin is a contributing writer for Byrdie where she covers all things hair, from scalp health to the latest color trends.\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on February 02, 2026 11:00AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-left-rail\">\n<div id=\"beauty-sticky-toc_1-0\" class=\"comp beauty-sticky-toc mntl-block js-sticky-container sticky-toc__wrapper\">\n<div id=\"sticky-toc_1-0\" class=\"comp sticky-toc mntl-universal-sticky-toc mntl-sticky-toc mntl-block sticky-toc-widget\" data-desktop-bp=\"70em\">\n<div id=\"toc-wrapper_1-0\" class=\"comp toc-wrapper mntl-toc mntl-block\" data-chop-mobile=\"false\" data-offset=\"60\" data-tracking-container=\"true\">\n<div id=\"mntl-toc__inner_1-0\" class=\"comp mntl-toc__inner mntl-block\">\n<div id=\"mntl-toc__heading_1-0\" class=\"comp mntl-toc__heading mntl-block js-toc-toggle\"><span id=\"mntl-toc__heading-text_1-0\" class=\"comp mntl-toc__heading-text mntl-text-block\">In This Article<\/span><\/p>\n<div id=\"mntl-toc-toggle_1-0\" class=\"comp mntl-toc-toggle mntl-block\">\n<div id=\"mntl-toc-toggle__btn_1-0\" class=\"comp mntl-toc-toggle__btn mntl-text-block js-mntl-toc-toggle text-label-300\" data-click-tracked=\"true\" data-collapsed-text=\"View All\" data-expanded-text=\"View Less\">View All<\/div>\n<\/div>\n<\/div>\n<div id=\"mntl-toc__mobile-toggle_1-0\" class=\"comp mntl-toc__mobile-toggle mntl-block js-sticky-toggle\"><span id=\"mntl-toc__heading-text_2-0\" class=\"comp mntl-toc__heading-text mntl-text-block\">In This Article<\/span><\/div>\n<ul id=\"mntl-toc__list_1-0\" class=\"comp mntl-toc__list mntl-toc__list-heading expert-content text-utility-300\">\n<li id=\"mntl-toc__list-item_1-0\" class=\"comp mntl-toc__list-item mntl-block\">\n<div id=\"mntl-toc__list-item-heading_1-0\" class=\"comp mntl-toc__list-item-heading mntl-block\"><span class=\"link__wrapper\">Purple vs. Blue Shampoo<\/span><\/div>\n<\/li>\n<li id=\"mntl-toc__list-item_2-0\" class=\"comp mntl-toc__list-item mntl-block\">\n<div id=\"mntl-toc__list-item-heading_2-0\" class=\"comp mntl-toc__list-item-heading mntl-block\"><span class=\"link__wrapper\">Purple Shampoo<\/span><\/div>\n<\/li>\n<li id=\"mntl-toc__list-item_3-0\" class=\"comp mntl-toc__list-item mntl-block\">\n<div id=\"mntl-toc__list-item-heading_3-0\" class=\"comp mntl-toc__list-item-heading mntl-block\"><span class=\"link__wrapper\">Blue Shampoo<\/span><\/div>\n<\/li>\n<li id=\"mntl-toc__list-item_4-0\" class=\"comp mntl-toc__list-item mntl-block\">\n<div id=\"mntl-toc__list-item-heading_4-0\" class=\"comp mntl-toc__list-item-heading mntl-block\"><span class=\"link__wrapper\">The Right One for You<\/span><\/div>\n<\/li>\n<li id=\"mntl-toc__list-item_5-0\" class=\"comp mntl-toc__list-item mntl-block\">\n<div id=\"mntl-toc__list-item-heading_5-0\" class=\"comp mntl-toc__list-item-heading mntl-block\"><span class=\"link__wrapper\">The Final Takeaway<\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"article__broad-video-jw_1-0\" class=\"comp article__broad-video-jw mntl-jwplayer-broad mntl-block is-hidden\" data-pixel-depth=\"100\">\n<div id=\"mntl-jwplayer-broad__title_1-0\" class=\"comp mntl-jwplayer-broad__title mntl-block\"><button id=\"mntl-jwplayer-broad__title-icon--close_1-0\" class=\"comp mntl-jwplayer-broad__title-icon--close mntl-block text-label-100\" data-click-tracked=\"false\"><span id=\"mntl-text-block_2-0\" class=\"comp mntl-text-block\">Close<\/span><\/button><\/div>\n<\/div>\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/purple-shampoo-1-2960c733004b4a1ea296836f27aee8e9.webp\" width=\"1280\" height=\"960\" alt=\"Back view of two individuals with different hair textures wearing strappy and zipped tops\" class=\" primary-image__image mntl-primary-image--blurry\" title=\"purple-shampoo-1-2960c733004b4a1ea296836f27aee8e9\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/purple-shampoo-1-2960c733004b4a1ea296836f27aee8e9.webp\" width=\"1280\" height=\"960\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"Back view of two individuals with different hair textures wearing strappy and zipped tops\" title=\"purple-shampoo-1-2960c733004b4a1ea296836f27aee8e9\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Death to Stock<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>Purple shampoo eliminates yellow tones in blonde hair by using violet pigments to neutralize brassiness. <\/li>\n<li>Blue shampoo is ideal for brunettes, neutralizing orange tones for a cooler, more natural look.<\/li>\n<li>Mixing pigmented shampoo with regular shampoo prevents over-depositing and dryness, ensuring gentle color correction.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Purple shampoo is beloved by bleached and blonde-haired heads around the world. Outside of the risk of staining your skin or shower tile, they are a relatively safe way to manage hair color at home. Originally found only in salons, purple shampoos can now be found wherever hair care is sold and are generally well-known to consumers. But there is a newer offering in the world of pigmented shampoos that may leave you stumped: blue shampoo.\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Blue and purple are relatively similar colors\u2014they&#8217;re right next to each other on the color wheel after all\u2014but when applied to shampoos, they have subtle but important distinctions. To understand the benefits these pigmented shampoos offer and how they differ, we turned to hair colorists Bradley Leake and Lorena M. Valdes for their expert opinions. <strong>Keep reading to learn when to use purple or blue shampoo.<\/strong><\/p>\n<div id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--meetourexpert beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-meetourexpert\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_2-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Meet the Experts<\/p>\n<div id=\"mntl-sc-block-callout-body_2-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>Bradley Leake is a Color Wow Ambassador, Hairstylist, and Colorist in Los Angeles.<\/li>\n<li>Lorena M. Valdes is a Colorist at\u00a0Maxine Salon\u00a0in Chicago.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Purple vs. Blue Shampoo <\/span><\/h2>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"><strong>The difference between blue and purple shampoos lies in which colors they neutralize: Purple neutralizes yellow while blue neutralizes orange and brassy tones.<\/strong> &#8220;This is because violet-purple is across the wheel from yellow, and blue is across the wheel from orange,&#8221; says Valdes. &#8220;The different color\u00a0shampoos\u00a0focus on different tones in your hair that occur after bleaching or lightening,&#8221; adds Leake.\n<\/p>\n<p id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;These\u00a0shampoos\u00a0have the same effect on different shades of hair. Basically,\u00a0purple\u00a0is to blonde as blue is to brunette,&#8221; explains Leake. Valdes agrees, sharing that blue shampoo can especially benefit brunettes without any bleaching or highlights. For this reason, blue shampoo would be an ideal option for someone with reddish-brown hair looking to achieve a cooler tone without dying their hair darker.\n<\/p>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Both shampoos can help extend your time between colorings, too. &#8220;Working a blue or\u00a0purple\u00a0shampoo\u00a0into your routine can extend the life of your color between salon visits and promote healthier, fresher, more natural-looking hair,&#8221; shares Leake. If you have not experienced much growth since your last salon visit, but your hair tone has changed, a blue or purple shampoo could help tide you over until your next appointment.<\/p>\n<h2 id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> What Is Purple Shampoo? <\/span><\/h2>\n<p id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Purple shampoo is a term used to describe purple color-depositing shampoo.\u00a0It is formulated with\u00a0violet-colored molecules that combat unwanted yellow tones in blonde hair, explains Leake. It works by utilizing color theory similar to color-correcting makeup, minimizing unwanted discoloration by neutralizing it with the color opposite to it on the color wheel. Since violet, or purple, is the opposite of yellow on the color wheel, Valdes explains that purple shampoo deposits some\u00a0purple\u00a0pigment while you wash your hair. This helps to neutralize brass in yellow\/blonde hair colors.\n<\/p>\n<p id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Those who bleach their hair often experience unwanted yellow tones in their hair in the weeks following a salon visit. The reasons for yellow undertones vary, but often it has to do with the melanin in the hair interacting with the bleach used to lighten it. This can then be exacerbated by factors such as sun exposure and water quality.<\/p>\n<h2 id=\"mntl-sc-block_19-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> What Is Blue Shampoo? <\/span><\/h2>\n<p id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Blue color-depositing shampoos can be helpful to neutralize more orange or bright brassy tones in the hair. (Blue is opposite to orange on the color wheel.) &#8220;Blue\u00a0shampoo\u00a0is designed to combat brassy tones in brunette hair by depositing blue-violet\u00a0pigments that neutralize unwanted orange tones,&#8221; explains Leake.\n<\/p>\n<p id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> But blue shampoo is not only beneficial to brunettes. Valdes adds that blue-depositing\u00a0shampoo\u00a0is used to help neutralize yellow hair with a slight orange or brassy undertone, too. &#8220;It will also help neutralize hair oxidation for a cooler or ashier tone [without leaving] a slight pearl or\u00a0purple\u00a0tone,&#8221; she says, adding that blue shampoos can benefit those with salt-and-pepper colored hair, too.\n<\/p>\n<h2 id=\"mntl-sc-block_24-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Which One Is Right for Your Hair? <\/span><\/h2>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;If you have blonde hair, you more likely want\u00a0purple\u00a0shampoo, and any darker or brunette shades will most likely require blue,&#8221; Leake explains.<\/p>\n<p id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> If your hair is highlighted or somewhere between blonde and brunette, Leake recommends inspecting the tone you want to remove and determining if it&#8217;s more yellow or orange. &#8220;Blondes may fade into an unnatural yellow color, a problem easily solved by\u00a0purple\u00a0shampoo,&#8221; he says. &#8220;Brunettes that opt for a balayage or highlighted look will often lose their shine to brassy orange tones, which can be stopped by blue\u00a0shampoo.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> If you&#8217;re uncertain about which color shampoo to go with, Valdes offers this helpful guide based on the discoloration you observe in your hair:<\/p>\n<ul id=\"mntl-sc-block_31-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\">\n<li>Seeing mostly yellow tones: purple\u00a0shampoo<\/li>\n<li>Seeing yellow\/orange tones: blue\u00a0shampoo<\/li>\n<li>Salt and pepper hair: blue\u00a0shampoo<\/li>\n<li>Brunettes (without blonde highlights): blue\u00a0shampoo<\/li>\n<\/ul>\n<p id=\"mntl-sc-block_33-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> No matter what color shampoo you choose, it is important to avoid over-use, cautions Valdes. &#8220;It&#8217;s always best to mix your\u00a0purple\u00a0or blue\u00a0shampoo\u00a0with your regular\u00a0shampoo\u00a0to help dilute how strong the product is,&#8221; she says, adding that this dilution can help to avoid over-depositing and dryness from the pigment-depositing\u00a0shampoos.\n<\/p>\n<h2 id=\"mntl-sc-block_35-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Final Takeaway <\/span><\/h2>\n<p id=\"mntl-sc-block_36-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Purple and blue shampoos are at-home tools for battling discoloration between salon visits. Both shampoos utilize color theory to banish brassy tones, but the choice of which to use depends on whether you&#8217;re experiencing more yellow or orange hues in your hair. By neutralizing unwanted yellow or orange tones, blue and purple shampoos can help you achieve or maintain your desired shade.\n<\/p>\n<\/div>\n<div id=\"citation-sources_1-0\" class=\"comp citation-sources mntl-article-sources mntl-expandable-block u-article-styles\" data-scroll-offset=\"70\">\n<div class=\"loc toggle-content\">\n<div id=\"mntl-article-sources__wrapper_1-0\" class=\"comp mntl-article-sources__wrapper mntl-block\" data-click-tracked=\"true\"><span id=\"mntl-article-sources__heading_1-0\" class=\"comp mntl-article-sources__heading mntl-text-block\">Article Sources<\/span><\/div>\n<\/div>\n<div class=\"loc expandable-content\">\n<div id=\"citation-sources__text_1-0\" class=\"comp citation-sources__text mntl-text-block\">Byrdie takes every opportunity to use high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial guidelines to learn more about how we keep our content accurate, reliable and trustworthy.<\/div>\n<div id=\"mntl-article-sources__citation-sources_1-0\" class=\"comp mntl-article-sources__citation-sources mntl-citation-sources mntl-sources\" data-tracking-container=\"true\">\n<ol class=\"mntl-sources__content\">\n<li class=\"mntl-sources__source\" id=\"citation-2\">\n<p>Roberts WE, Jiang LI, Herndon JH Jr. Facial primer provides immediate and long-term improvements in mild-to-moderate facial hyperpigmentation and fine lines associated with photoaging.\u00a0<em>Clin Cosmet Investig Dermatol<\/em>. 2015;8:471-477. Published 2015 Sep 2. doi:10.2147\/CCID.S88443<\/p>\n<\/li>\n<li class=\"mntl-sources__source\" id=\"citation-1\">\n<p>Malinauskyte E, Cornwell PA, Reay L, Shaw N, Petkov J. Effect of equilibrium pH on the structure and properties of bleach-damaged human hair fibers.\u00a0<em>Biopolymers<\/em>. 2020;111(11):e23401. doi:10.1002\/bip.23401<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Hair<\/span><\/li>\n<li id=\"mntl-breadcrumbs__item_2-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Hair Color<\/span><\/li>\n<li id=\"mntl-breadcrumbs__item_3-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Color Treated Hair<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"loc article-content\">\n<div id=\"article__broad-video-jw_1-0\" class=\"comp article__broad-video-jw mntl-jwplayer-broad mntl-block is-hidden\" data-pixel-depth=\"100\">\n<div id=\"mntl-jwplayer-broad__title_1-0\" class=\"comp mntl-jwplayer-broad__title mntl-block\"><button id=\"mntl-jwplayer-broad__title-icon--close_1-0\" class=\"comp mntl-jwplayer-broad__title-icon--close mntl-block text-label-100\" data-click-tracked=\"false\"><span id=\"mntl-text-block_2-0\" class=\"comp mntl-text-block\">Close<\/span><\/button><\/div>\n<\/div>\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/purple-shampoo-1-2960c733004b4a1ea296836f27aee8e9.webp\" width=\"1280\" height=\"960\" alt=\"Back view of two individuals with different hair textures wearing strappy and zipped tops\" class=\" primary-image__image mntl-primary-image--blurry\" title=\"purple-shampoo-1-2960c733004b4a1ea296836f27aee8e9\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/purple-shampoo-1-2960c733004b4a1ea296836f27aee8e9.webp\" width=\"1280\" height=\"960\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"Back view of two individuals with different hair textures wearing strappy and zipped tops\" title=\"purple-shampoo-1-2960c733004b4a1ea296836f27aee8e9\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>Death to Stock<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>Purple shampoo eliminates yellow tones in blonde hair by using violet pigments to neutralize brassiness. <\/li>\n<li>Blue shampoo is ideal for brunettes, neutralizing orange tones for a cooler, more natural look.<\/li>\n<li>Mixing pigmented shampoo with regular shampoo prevents over-depositing and dryness, ensuring gentle color correction.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Purple shampoo is beloved by bleached and blonde-haired heads around the world. Outside of the risk of staining your skin or shower tile, they are a relatively safe way to manage hair color at home. Originally found only in salons, purple shampoos can now be found wherever hair care is sold and are generally well-known to consumers. But there is a newer offering in the world of pigmented shampoos that may leave you stumped: blue shampoo.\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Blue and purple are relatively similar colors\u2014they&#8217;re right next to each other on the color wheel after all\u2014but when applied to shampoos, they have subtle but important distinctions. To understand the benefits these pigmented shampoos offer and how they differ, we turned to hair colorists Bradley Leake and Lorena M. Valdes for their expert opinions. <strong>Keep reading to learn when to use purple or blue shampoo.<\/strong><\/p>\n<div id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--meetourexpert beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-meetourexpert\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_2-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Meet the Experts<\/p>\n<div id=\"mntl-sc-block-callout-body_2-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>Bradley Leake is a Color Wow Ambassador, Hairstylist, and Colorist in Los Angeles.<\/li>\n<li>Lorena M. Valdes is a Colorist at\u00a0Maxine Salon\u00a0in Chicago.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Purple vs. Blue Shampoo <\/span><\/h2>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"><strong>The difference between blue and purple shampoos lies in which colors they neutralize: Purple neutralizes yellow while blue neutralizes orange and brassy tones.<\/strong> &#8220;This is because violet-purple is across the wheel from yellow, and blue is across the wheel from orange,&#8221; says Valdes. &#8220;The different color\u00a0shampoos\u00a0focus on different tones in your hair that occur after bleaching or lightening,&#8221; adds Leake.\n<\/p>\n<p id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;These\u00a0shampoos\u00a0have the same effect on different shades of hair. Basically,\u00a0purple\u00a0is to blonde as blue is to brunette,&#8221; explains Leake. Valdes agrees, sharing that blue shampoo can especially benefit brunettes without any bleaching or highlights. For this reason, blue shampoo would be an ideal option for someone with reddish-brown hair looking to achieve a cooler tone without dying their hair darker.\n<\/p>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Both shampoos can help extend your time between colorings, too. &#8220;Working a blue or\u00a0purple\u00a0shampoo\u00a0into your routine can extend the life of your color between salon visits and promote healthier, fresher, more natural-looking hair,&#8221; shares Leake. If you have not experienced much growth since your last salon visit, but your hair tone has changed, a blue or purple shampoo could help tide you over until your next appointment.<\/p>\n<h2 id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> What Is Purple Shampoo? <\/span><\/h2>\n<p id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Purple shampoo is a term used to describe purple color-depositing shampoo.\u00a0It is formulated with\u00a0violet-colored molecules that combat unwanted yellow tones in blonde hair, explains Leake. It works by utilizing color theory similar to color-correcting makeup, minimizing unwanted discoloration by neutralizing it with the color opposite to it on the color wheel. Since violet, or purple, is the opposite of yellow on the color wheel, Valdes explains that purple shampoo deposits some\u00a0purple\u00a0pigment while you wash your hair. This helps to neutralize brass in yellow\/blonde hair colors.\n<\/p>\n<p id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Those who bleach their hair often experience unwanted yellow tones in their hair in the weeks following a salon visit. The reasons for yellow undertones vary, but often it has to do with the melanin in the hair interacting with the bleach used to lighten it. This can then be exacerbated by factors such as sun exposure and water quality.<\/p>\n<h2 id=\"mntl-sc-block_19-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> What Is Blue Shampoo? <\/span><\/h2>\n<p id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Blue color-depositing shampoos can be helpful to neutralize more orange or bright brassy tones in the hair. (Blue is opposite to orange on the color wheel.) &#8220;Blue\u00a0shampoo\u00a0is designed to combat brassy tones in brunette hair by depositing blue-violet\u00a0pigments that neutralize unwanted orange tones,&#8221; explains Leake.\n<\/p>\n<p id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> But blue shampoo is not only beneficial to brunettes. Valdes adds that blue-depositing\u00a0shampoo\u00a0is used to help neutralize yellow hair with a slight orange or brassy undertone, too. &#8220;It will also help neutralize hair oxidation for a cooler or ashier tone [without leaving] a slight pearl or\u00a0purple\u00a0tone,&#8221; she says, adding that blue shampoos can benefit those with salt-and-pepper colored hair, too.\n<\/p>\n<h2 id=\"mntl-sc-block_24-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Which One Is Right for Your Hair? <\/span><\/h2>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;If you have blonde hair, you more likely want\u00a0purple\u00a0shampoo, and any darker or brunette shades will most likely require blue,&#8221; Leake explains.<\/p>\n<p id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> If your hair is highlighted or somewhere between blonde and brunette, Leake recommends inspecting the tone you want to remove and determining if it&#8217;s more yellow or orange. &#8220;Blondes may fade into an unnatural yellow color, a problem easily solved by\u00a0purple\u00a0shampoo,&#8221; he says. &#8220;Brunettes that opt for a balayage or highlighted look will often lose their shine to brassy orange tones, which can be stopped by blue\u00a0shampoo.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> If you&#8217;re uncertain about which color shampoo to go with, Valdes offers this helpful guide based on the discoloration you observe in your hair:<\/p>\n<ul id=\"mntl-sc-block_31-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\">\n<li>Seeing mostly yellow tones: purple\u00a0shampoo<\/li>\n<li>Seeing yellow\/orange tones: blue\u00a0shampoo<\/li>\n<li>Salt and pepper hair: blue\u00a0shampoo<\/li>\n<li>Brunettes (without blonde highlights): blue\u00a0shampoo<\/li>\n<\/ul>\n<p id=\"mntl-sc-block_33-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> No matter what color shampoo you choose, it is important to avoid over-use, cautions Valdes. &#8220;It&#8217;s always best to mix your\u00a0purple\u00a0or blue\u00a0shampoo\u00a0with your regular\u00a0shampoo\u00a0to help dilute how strong the product is,&#8221; she says, adding that this dilution can help to avoid over-depositing and dryness from the pigment-depositing\u00a0shampoos.\n<\/p>\n<h2 id=\"mntl-sc-block_35-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Final Takeaway <\/span><\/h2>\n<p id=\"mntl-sc-block_36-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Purple and blue shampoos are at-home tools for battling discoloration between salon visits. Both shampoos utilize color theory to banish brassy tones, but the choice of which to use depends on whether you&#8217;re experiencing more yellow or orange hues in your hair. By neutralizing unwanted yellow or orange tones, blue and purple shampoos can help you achieve or maintain your desired shade.\n<\/p>\n<\/div>\n<div id=\"citation-sources_1-0\" class=\"comp citation-sources mntl-article-sources mntl-expandable-block u-article-styles\" data-scroll-offset=\"70\">\n<div class=\"loc toggle-content\">\n<div id=\"mntl-article-sources__wrapper_1-0\" class=\"comp mntl-article-sources__wrapper mntl-block\" data-click-tracked=\"true\"><span id=\"mntl-article-sources__heading_1-0\" class=\"comp mntl-article-sources__heading mntl-text-block\">Article Sources<\/span><\/div>\n<\/div>\n<div class=\"loc expandable-content\">\n<div id=\"citation-sources__text_1-0\" class=\"comp citation-sources__text mntl-text-block\">Byrdie takes every opportunity to use high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial guidelines to learn more about how we keep our content accurate, reliable and trustworthy.<\/div>\n<div id=\"mntl-article-sources__citation-sources_1-0\" class=\"comp mntl-article-sources__citation-sources mntl-citation-sources mntl-sources\" data-tracking-container=\"true\">\n<ol class=\"mntl-sources__content\">\n<li class=\"mntl-sources__source\" id=\"citation-2\">\n<p>Roberts WE, Jiang LI, Herndon JH Jr. Facial primer provides immediate and long-term improvements in mild-to-moderate facial hyperpigmentation and fine lines associated with photoaging.\u00a0<em>Clin Cosmet Investig Dermatol<\/em>. 2015;8:471-477. Published 2015 Sep 2. doi:10.2147\/CCID.S88443<\/p>\n<\/li>\n<li class=\"mntl-sources__source\" id=\"citation-1\">\n<p>Malinauskyte E, Cornwell PA, Reay L, Shaw N, Petkov J. Effect of equilibrium pH on the structure and properties of bleach-damaged human hair fibers.\u00a0<em>Biopolymers<\/em>. 2020;111(11):e23401. doi:10.1002\/bip.23401<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<div id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--finalverdict beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-finalverdict\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Key Takeaways<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>Purple shampoo eliminates yellow tones in blonde hair by using violet pigments to neutralize brassiness. <\/li>\n<li>Blue shampoo is ideal for brunettes, neutralizing orange tones for a cooler, more natural look.<\/li>\n<li>Mixing pigmented shampoo with regular shampoo prevents over-depositing and dryness, ensuring gentle color correction.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"mntl-sc-block_2-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Purple shampoo is beloved by bleached and blonde-haired heads around the world. Outside of the risk of staining your skin or shower tile, they are a relatively safe way to manage hair color at home. Originally found only in salons, purple shampoos can now be found wherever hair care is sold and are generally well-known to consumers. But there is a newer offering in the world of pigmented shampoos that may leave you stumped: blue shampoo.\n<\/p>\n<p id=\"mntl-sc-block_4-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Blue and purple are relatively similar colors\u2014they&#8217;re right next to each other on the color wheel after all\u2014but when applied to shampoos, they have subtle but important distinctions. To understand the benefits these pigmented shampoos offer and how they differ, we turned to hair colorists Bradley Leake and Lorena M. Valdes for their expert opinions. <strong>Keep reading to learn when to use purple or blue shampoo.<\/strong><\/p>\n<div id=\"mntl-sc-block_6-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--meetourexpert beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-meetourexpert\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_2-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Meet the Experts<\/p>\n<div id=\"mntl-sc-block-callout-body_2-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>Bradley Leake is a Color Wow Ambassador, Hairstylist, and Colorist in Los Angeles.<\/li>\n<li>Lorena M. Valdes is a Colorist at\u00a0Maxine Salon\u00a0in Chicago.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Purple vs. Blue Shampoo <\/span><\/h2>\n<p id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"><strong>The difference between blue and purple shampoos lies in which colors they neutralize: Purple neutralizes yellow while blue neutralizes orange and brassy tones.<\/strong> &#8220;This is because violet-purple is across the wheel from yellow, and blue is across the wheel from orange,&#8221; says Valdes. &#8220;The different color\u00a0shampoos\u00a0focus on different tones in your hair that occur after bleaching or lightening,&#8221; adds Leake.\n<\/p>\n<p id=\"mntl-sc-block_10-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;These\u00a0shampoos\u00a0have the same effect on different shades of hair. Basically,\u00a0purple\u00a0is to blonde as blue is to brunette,&#8221; explains Leake. Valdes agrees, sharing that blue shampoo can especially benefit brunettes without any bleaching or highlights. For this reason, blue shampoo would be an ideal option for someone with reddish-brown hair looking to achieve a cooler tone without dying their hair darker.\n<\/p>\n<p id=\"mntl-sc-block_12-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Both shampoos can help extend your time between colorings, too. &#8220;Working a blue or\u00a0purple\u00a0shampoo\u00a0into your routine can extend the life of your color between salon visits and promote healthier, fresher, more natural-looking hair,&#8221; shares Leake. If you have not experienced much growth since your last salon visit, but your hair tone has changed, a blue or purple shampoo could help tide you over until your next appointment.<\/p>\n<h2 id=\"mntl-sc-block_14-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> What Is Purple Shampoo? <\/span><\/h2>\n<p id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Purple shampoo is a term used to describe purple color-depositing shampoo.\u00a0It is formulated with\u00a0violet-colored molecules that combat unwanted yellow tones in blonde hair, explains Leake. It works by utilizing color theory similar to color-correcting makeup, minimizing unwanted discoloration by neutralizing it with the color opposite to it on the color wheel. Since violet, or purple, is the opposite of yellow on the color wheel, Valdes explains that purple shampoo deposits some\u00a0purple\u00a0pigment while you wash your hair. This helps to neutralize brass in yellow\/blonde hair colors.\n<\/p>\n<p id=\"mntl-sc-block_17-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Those who bleach their hair often experience unwanted yellow tones in their hair in the weeks following a salon visit. The reasons for yellow undertones vary, but often it has to do with the melanin in the hair interacting with the bleach used to lighten it. This can then be exacerbated by factors such as sun exposure and water quality.<\/p>\n<h2 id=\"mntl-sc-block_19-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> What Is Blue Shampoo? <\/span><\/h2>\n<p id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Blue color-depositing shampoos can be helpful to neutralize more orange or bright brassy tones in the hair. (Blue is opposite to orange on the color wheel.) &#8220;Blue\u00a0shampoo\u00a0is designed to combat brassy tones in brunette hair by depositing blue-violet\u00a0pigments that neutralize unwanted orange tones,&#8221; explains Leake.\n<\/p>\n<p id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> But blue shampoo is not only beneficial to brunettes. Valdes adds that blue-depositing\u00a0shampoo\u00a0is used to help neutralize yellow hair with a slight orange or brassy undertone, too. &#8220;It will also help neutralize hair oxidation for a cooler or ashier tone [without leaving] a slight pearl or\u00a0purple\u00a0tone,&#8221; she says, adding that blue shampoos can benefit those with salt-and-pepper colored hair, too.\n<\/p>\n<h2 id=\"mntl-sc-block_24-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Which One Is Right for Your Hair? <\/span><\/h2>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> &#8220;If you have blonde hair, you more likely want\u00a0purple\u00a0shampoo, and any darker or brunette shades will most likely require blue,&#8221; Leake explains.<\/p>\n<p id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> If your hair is highlighted or somewhere between blonde and brunette, Leake recommends inspecting the tone you want to remove and determining if it&#8217;s more yellow or orange. &#8220;Blondes may fade into an unnatural yellow color, a problem easily solved by\u00a0purple\u00a0shampoo,&#8221; he says. &#8220;Brunettes that opt for a balayage or highlighted look will often lose their shine to brassy orange tones, which can be stopped by blue\u00a0shampoo.&#8221;\n<\/p>\n<p id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> If you&#8217;re uncertain about which color shampoo to go with, Valdes offers this helpful guide based on the discoloration you observe in your hair:<\/p>\n<ul id=\"mntl-sc-block_31-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\">\n<li>Seeing mostly yellow tones: purple\u00a0shampoo<\/li>\n<li>Seeing yellow\/orange tones: blue\u00a0shampoo<\/li>\n<li>Salt and pepper hair: blue\u00a0shampoo<\/li>\n<li>Brunettes (without blonde highlights): blue\u00a0shampoo<\/li>\n<\/ul>\n<p id=\"mntl-sc-block_33-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> No matter what color shampoo you choose, it is important to avoid over-use, cautions Valdes. &#8220;It&#8217;s always best to mix your\u00a0purple\u00a0or blue\u00a0shampoo\u00a0with your regular\u00a0shampoo\u00a0to help dilute how strong the product is,&#8221; she says, adding that this dilution can help to avoid over-depositing and dryness from the pigment-depositing\u00a0shampoos.\n<\/p>\n<h2 id=\"mntl-sc-block_35-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> The Final Takeaway <\/span><\/h2>\n<p id=\"mntl-sc-block_36-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Purple and blue shampoos are at-home tools for battling discoloration between salon visits. Both shampoos utilize color theory to banish brassy tones, but the choice of which to use depends on whether you&#8217;re experiencing more yellow or orange hues in your hair. By neutralizing unwanted yellow or orange tones, blue and purple shampoos can help you achieve or maintain your desired shade.\n<\/p>\n<\/div>\n<p> Source URL: https:\/\/www.byrdie.com\/purple-vs-blue-shampoo-11897385<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Purple vs. Blue Shampoo: What&#8217;s the Difference (And Which One You Need) It all comes down to the color wheel. By Caitlin Duggan Caitlin Duggan Caitlin is a contributing writer for Byrdie where she covers all things hair, from scalp health to the latest color trends. Byrdie&#8217;s Editorial Guidelines Published on February 02, 2026 11:00AM [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1721930,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[83,226],"class_list":["post-1721929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-byrdie-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1721929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1721929"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1721929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/1721930"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1721929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1721929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1721929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}