{"id":1701392,"date":"2026-01-25T13:00:00","date_gmt":"2026-01-25T10:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1701392"},"modified":"2026-01-25T13:00:00","modified_gmt":"2026-01-25T10:00:00","slug":"hair-balms-are-back-and-better-than-ever","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1701392","title":{"rendered":"Hair Balms are Back and Better Than Ever"},"content":{"rendered":"<p><main id=\"main_1-0\" class=\"comp main layout-body--continuous-scroll mntl-block\" data-tracking-container=\"true\"><\/p>\n<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<p id=\"mm-trx-disclosure_1-0\" class=\"comp mm-trx-disclosure\"> If you click on links we provide, we may receive compensation.\n<\/p>\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">Hair Balms are Back and Better Than Ever<\/h1>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"&lt;p&gt;Jessica Fields is a beauty writer specializing in industry topics like skincare, makeup, hair, and nail trends. She got her start in media at Coveteur, where she worked as an editorial assistant, building, producing, and writing beauty and fashion stories.&lt;\/p&gt;\" data-inline-tooltip=\"true\"> Jessica Fields<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"Jessica Fields\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/jlfheadshot-jessicafields-f543a234af2d4cf9a5da467f8f49a178-3.webp\" title=\"jlfheadshot-jessicafields-f543a234af2d4cf9a5da467f8f49a178-3\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/jlfheadshot-jessicafields-f543a234af2d4cf9a5da467f8f49a178-3.webp\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"Jessica Fields\" title=\"jlfheadshot-jessicafields-f543a234af2d4cf9a5da467f8f49a178-3\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nJessica Fields\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\n<p>Jessica Fields is a beauty writer specializing in industry topics like skincare, makeup, hair, and nail trends. She got her start in media at Coveteur, where she worked as an editorial assistant, building, producing, and writing beauty and fashion stories.<\/p>\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on January 25, 2026 08:00AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/cecred-3da0a6d3cece4dad81007bea869d62ea-6.webp\" width=\"2000\" height=\"1500\" alt=\"A person having their hair styled with a hand holding a hair cream container nearby\" class=\" primary-image__image mntl-primary-image--blurry\" title=\"cecred-3da0a6d3cece4dad81007bea869d62ea-6\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/cecred-3da0a6d3cece4dad81007bea869d62ea-6.webp\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"A person having their hair styled with a hand holding a hair cream container nearby\" title=\"cecred-3da0a6d3cece4dad81007bea869d62ea-6\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>C\u00e9cred<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<p id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Over the last few years, innovation has reshaped natural hair routines from the inside out. Bond-building technology has elevated shampoos and conditioners, while lightweight, hydrating formulas have refined gels and edge controls (which were once sticky and drying). Now, another familiar product is getting a long-overdue upgrade\u2014hair balms.\n<\/p>\n<p id=\"mntl-sc-block_3-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Hair balms are deeply rooted in Black beauty, long used to smooth, seal, and style. Historically, they were defined by their heavy, grease-like textures\u2014effective for hold and shine, but often at the expense of movement and long-term hair health. Today\u2019s formulas tell a different story. The new hair balms are airy, weightless, and intentionally formulated with science-backed ingredients designed to nourish, strengthen, and protect hair over time. That evolution is reflected in the market, with brands like C\u00e9cred and Camille Rose launching balms last year.\n<\/p>\n<p id=\"mntl-sc-block_5-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"><strong>Ahead, three natural hair experts break down how modern hair balms work\u2014and why they\u2019ve quickly become one of the most coveted innovations in textured hair care.<\/strong><\/p>\n<div id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--meetourexpert beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-meetourexpert\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Meet the Experts<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>Dr. Kari Williams is a celebrity hairstylist, trichologist, and the director of education at C\u00e9cred.<\/li>\n<li>Ebony Bomani is a certified trichologist and brand educator at Pattern Beauty.<\/li>\n<li>Quani Burnett is the founder and CEO of Soft Rows.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> What Is a Hair Balm? <\/span><\/h2>\n<p id=\"mntl-sc-block_9-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> At their core, hair balms are leave-in styling products. However, unlike a leave-in conditioner, they\u2019re multifaceted. \u201cHair balms are designed to smooth, hydrate, and shape the hair without the stiffness or buildup you\u2019d get from gels and mousses,\u201d says C\u00e9cred\u2019s director of education, Dr. Kari Williams.\n<\/p>\n<p id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Many formulas contain humectants that draw moisture into the hair, supporting hydration and moisture retention. Depending on the formulation, some hair balms also deliver deeper nourishment, doubling as a treatment for parched strands. \u201cSome are made with butters and oils to soften and protect curls while refining their texture and manageability,\u201d says Ebony Bomani, a certified trichologist and brand educator at Pattern Beauty.\u00a0\u201cOthers can deliver reparative benefits to the scalp and strands.\u201d\n<\/p>\n<p id=\"mntl-sc-block_13-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> While formulas vary, the goal is the same: to provide lightweight hold and condition. This unique combination makes hair balms ideal for protective styles and natural hair. According to Quani Burnett, founder of Soft Rows, hair balms can deliver necessary moisture to ease the tension caused by protective styles.\u00a0\n<\/p>\n<h2 id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Why Are They Trending Right Now? <\/span><\/h2>\n<p id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> It\u2019s no secret that the skinification of beauty has made its way into hair care. Natural hair communities have long prioritized intentional, health-focused routines, and modern hair balms rise to meet those needs. As Dr. Williams notes, they strike the sweet spot between function and feel. \u201cBalms deliver on all fronts, whether consumers are seeking lightweight control, frizz reduction, natural texture enhancement, and protective style care,\u201d she says.\n<\/p>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The influx of protective styles also contributes to the growing popularity of these products. \u201cWith more people wearing styles like braids and cornrows year-round, the need for versatile, style-extending products between wash days is also growing,\u201d says Burnett.\n<\/p>\n<p id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Still, it\u2019s hard to ignore the aesthetic aspect of it all. The rise of ritualistic beauty\u2014whether a full-blown routine or a single indulgent product\u2014helps explain why smaller categories like hair balms gain momentum. As Bomani puts it, hair balms are beloved for their multifunctional benefits and the indulgent experience they deliver. There\u2019s something inherently soothing about slowing down to sit in front of the mirror, massaging a balm into your scalp, and smoothing it through your ends as an act of care. \u201cIt\u2019s the best of both worlds, a product that makes you luxurious yet practical,\u201d says Bomani.\n<\/p>\n<h2 id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> How Are Today&#8217;s Balms Different? <\/span><\/h2>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> It\u2019s not just the consistency of balms that has changed; the science and innovation behind them have changed as well. \u201cThey don\u2019t rely on heavy silicones or waxes and are instead infused with conditioning agents like hyaluronic acid, peptides, and plant-based oils,\u201d says Dr. Williams.\n<\/p>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Beyond styling, many hair balms also address scalp health\u2014a topic that has become equally prominent. Burnett says balms that prioritize the scalp go beyond simple moisturization, supporting hair density, aiding scalp detoxification, and providing UV and barrier protection. That combination allows them to deliver both styling benefits and long-term care.<\/p>\n<div id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-groupcallout--productpicks beauty-sc-block-groupcallout--shopthelook mntl-block shop-the-look\">\n<div id=\"shop-the-look__header_1-0\" class=\"comp shop-the-look__header mntl-block\">\n<h3 id=\"shop-the-look__title_1-0\" class=\"comp shop-the-look__title mntl-text-block\">Product Picks<\/h3>\n<\/div>\n<div id=\"digital-issue-shop-the-look__cards_1-0\" class=\"comp digital-issue-shop-the-look__cards card-carousel\" data-visible-card-count=\"3\">\n<div class=\"card-carousel__navigation-container\">\n<div class=\"card-carousel__card-container scroll-snap\">\n<ul id=\"card-carousel__cards_1-0\" class=\"comp card-carousel__cards card-list mntl-block l-container\" data-tracking-container=\"true\">\n<li id=\"card-list__item_1-0\" class=\"comp card-list__item mntl-block \">\n<div id=\"card--product_1-0\" class=\"comp card--product product-card mntl-block shop-the-look__card\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"0\" alt=\"Hair &amp; Scalp Balm\" class=\"lazyload card__media mntl-image card__image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/balms2-fb56abb6d7824dc384515e27d01261d5.webp\" title=\"balms2-fb56abb6d7824dc384515e27d01261d5\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/balms2-fb56abb6d7824dc384515e27d01261d5.webp\" width=\"500\" height=\"0\" class=\"img--noscript card__media mntl-image card__image universal-image__image\" alt=\"Hair &amp; Scalp Balm\" title=\"balms2-fb56abb6d7824dc384515e27d01261d5\"><\/p>\n<div id=\"card__content_1-0\" class=\"comp card__content mntl-block\">\n<p id=\"card__title_1-0\" class=\"comp card__title mntl-text-block\">C\u00e9cred<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li id=\"card-list__item_2-0\" class=\"comp card-list__item mntl-block \">\n<div id=\"card--product_2-0\" class=\"comp card--product product-card mntl-block shop-the-look__card\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"0\" alt=\"Camille Rose Batana Butter Balm Treatment Oil, 4 OZ\" class=\"lazyload card__media mntl-image card__image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/balms1-c375e8b4aeca4c63b101337d78270f06.webp\" title=\"balms1-c375e8b4aeca4c63b101337d78270f06\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/balms1-c375e8b4aeca4c63b101337d78270f06.webp\" width=\"500\" height=\"0\" class=\"img--noscript card__media mntl-image card__image universal-image__image\" alt=\"Camille Rose Batana Butter Balm Treatment Oil, 4 OZ\" title=\"balms1-c375e8b4aeca4c63b101337d78270f06\"><\/p>\n<div id=\"card__content_2-0\" class=\"comp card__content mntl-block\">\n<p id=\"card__title_2-0\" class=\"comp card__title mntl-text-block\">Camille Rose<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li id=\"card-list__item_3-0\" class=\"comp card-list__item mntl-block \">\n<div id=\"card--product_3-0\" class=\"comp card--product product-card mntl-block shop-the-look__card\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"0\" alt=\"Smooth &amp; Shape Balm Goddess Strength\" class=\"lazyload card__media mntl-image card__image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/balms3-6e681c2f6ca943d6935f3bf72f9bb163.webp\" title=\"balms3-6e681c2f6ca943d6935f3bf72f9bb163\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/balms3-6e681c2f6ca943d6935f3bf72f9bb163.webp\" width=\"500\" height=\"0\" class=\"img--noscript card__media mntl-image card__image universal-image__image\" alt=\"Smooth &amp; Shape Balm Goddess Strength\" title=\"balms3-6e681c2f6ca943d6935f3bf72f9bb163\"><\/p>\n<div id=\"card__content_3-0\" class=\"comp card__content mntl-block\">\n<p id=\"card__title_3-0\" class=\"comp card__title mntl-text-block\">Carol&#8217;s Daughter<\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> What&#8217;s Next for the Category? <\/span><\/h2>\n<p id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Science-backed formulas are just the beginning for hair balms. According to experts, the next evolution will include more scalp-forward formulations. \u201cWith scalp-first innovation, balms will double as scalp protectors and barrier-repair treatments,\u201d says Bomani.\n<\/p>\n<p id=\"mntl-sc-block_32-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> \u201cPeople are becoming more educated about scalp health and key ingredients, which is leading the charge for next-gen hair balms that bring science-backed skin care benefits directly to the roots,\u201d says Dr. Williams, who believes ceramides are set to become a hero ingredient. Texture inclusivity will also expand, according to Bomani, with formulas tailored for curls, coils, tight textures, and waves.\n<\/p>\n<p id=\"mntl-sc-block_34-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> At their core, hair balms will stay true to what made them beloved\u2014just more advanced. \u201cHair care routines have always been layered and intentional, and hair balms thrive as versatile styling products for texture-rich hair,\u201d says Burnett.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Hair<\/span><\/li>\n<li id=\"mntl-breadcrumbs__item_2-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Hair Type<\/span><\/li>\n<li id=\"mntl-breadcrumbs__item_3-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Natural Hair<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<div id=\"recirc_1-0\" class=\"comp recirc mntl-block\" data-tracking-container=\"true\">\n<h2 id=\"recirc__heading_1-0\" class=\"comp recirc__heading mntl-text-block\">Related Stories<\/h2>\n<ul id=\"card-list-1_1-0\" class=\"comp card-list-1 card-list mntl-block l-container\" data-tracking-container=\"true\">\n<li id=\"card-list__item_4-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Meghan Thee Stallion, Chase Infiniti, Winnie Harlow\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/byr_curlrecovery_leadrecirc-251b271e94604e66b4d124b006bfc572-4.webp\" title=\"byr_curlrecovery_leadrecirc-251b271e94604e66b4d124b006bfc572-4\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/byr_curlrecovery_leadrecirc-251b271e94604e66b4d124b006bfc572-4.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Meghan Thee Stallion, Chase Infiniti, Winnie Harlow\" title=\"byr_curlrecovery_leadrecirc-251b271e94604e66b4d124b006bfc572-4\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">The New Rules of Curl Recovery<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_5-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A woman with curly hair in a profile view wearing earrings in an interior setting\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/yara-shahidi-recirc-5481d6b5acc241dc8afab9263e7c3633-2.webp\" title=\"yara-shahidi-recirc-5481d6b5acc241dc8afab9263e7c3633-2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/yara-shahidi-recirc-5481d6b5acc241dc8afab9263e7c3633-2.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A woman with curly hair in a profile view wearing earrings in an interior setting\" title=\"yara-shahidi-recirc-5481d6b5acc241dc8afab9263e7c3633-2\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Blessed With Type 3C Hair? 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Hairstylists Weigh In<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_7-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A before and after of a Byrdie editor after testing a blow dryer for natural hair\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/blow-dryers-for-natural-hair-recirc-9f5b93e8d6824f75a6067ae6bb640af9-2.webp\" title=\"blow-dryers-for-natural-hair-recirc-9f5b93e8d6824f75a6067ae6bb640af9-2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/blow-dryers-for-natural-hair-recirc-9f5b93e8d6824f75a6067ae6bb640af9-2.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A before and after of a Byrdie editor after testing a blow dryer for natural hair\" title=\"blow-dryers-for-natural-hair-recirc-9f5b93e8d6824f75a6067ae6bb640af9-2\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Two Editors Tested the Best Blow-Dryers for Natural Hair\u2014These 5 Simplified the Wash Day Process<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_8-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Tyla Lauren with goddess braids standing by a palm tree in Palm Springs\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/goddessbraids-7f626d49c5c1478081fa2dd9efd9e171-1.webp\" title=\"goddessbraids-7f626d49c5c1478081fa2dd9efd9e171-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/goddessbraids-7f626d49c5c1478081fa2dd9efd9e171-1.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Tyla Lauren with goddess braids standing by a palm tree in Palm Springs\" title=\"goddessbraids-7f626d49c5c1478081fa2dd9efd9e171-1\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">These 48 Goddess Braid Styles Are All You Need For an Ethereal Fall Look<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_9-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Yara Shahidi with a Bantu knot hairstyle\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/bantuknots-a3f8546ab5a746eca96d3a9d89254afc.webp\" title=\"bantuknots-a3f8546ab5a746eca96d3a9d89254afc\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/bantuknots-a3f8546ab5a746eca96d3a9d89254afc.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Yara Shahidi with a Bantu knot hairstyle\" title=\"bantuknots-a3f8546ab5a746eca96d3a9d89254afc\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">24 Bantu Knot Hairstyles to Inspire Your Fall Look<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_10-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A model with her hair in Marley twists.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/marleylede-d4e311bcc75746cb90a4456e8ab9a043.webp\" title=\"marleylede-d4e311bcc75746cb90a4456e8ab9a043\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/marleylede-d4e311bcc75746cb90a4456e8ab9a043.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A model with her hair in Marley twists.\" title=\"marleylede-d4e311bcc75746cb90a4456e8ab9a043\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">22 Gorgeous Marley Twist Styles for Natural Hair<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_11-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"A model with a braided bob hairstyle.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/boblede-46e769cbd9824966b324ea6543da4ba4.webp\" title=\"boblede-46e769cbd9824966b324ea6543da4ba4\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/boblede-46e769cbd9824966b324ea6543da4ba4.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"A model with a braided bob hairstyle.\" title=\"boblede-46e769cbd9824966b324ea6543da4ba4\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">15 Bob Braid Styles to Try Right Now<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n<ul id=\"card-list-2_1-0\" class=\"comp card-list-2 card-list mntl-block l-container\" data-tracking-container=\"true\">\n<li id=\"card-list__item_12-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"byrdie editor olivia hancock fixing her bonnet\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/oliviabonnetsrecirc-002a3ad34ebc4904a53ccf895d0bbfcb.webp\" title=\"oliviabonnetsrecirc-002a3ad34ebc4904a53ccf895d0bbfcb\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/oliviabonnetsrecirc-002a3ad34ebc4904a53ccf895d0bbfcb.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"byrdie editor olivia hancock fixing her bonnet\" title=\"oliviabonnetsrecirc-002a3ad34ebc4904a53ccf895d0bbfcb\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">Bonnets are Both Stylish and Functional\u2014Here&#8217;s the Backstory<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_13-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Yara Shahidi soaking up the sun with her hair in Senegalese twists.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/yaralede-fa4ca7b2938348fcb95cd8cf4e90196b-1.webp\" title=\"yaralede-fa4ca7b2938348fcb95cd8cf4e90196b-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/yaralede-fa4ca7b2938348fcb95cd8cf4e90196b-1.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Yara Shahidi soaking up the sun with her hair in Senegalese twists.\" title=\"yaralede-fa4ca7b2938348fcb95cd8cf4e90196b-1\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">25 Cool Ways to Wear Senegalese Twists<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_14-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Chloe Bailey with her short twists.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/chloelede-42f3f48fec314fb3a5f7cd381c1dd7d6-1.webp\" title=\"chloelede-42f3f48fec314fb3a5f7cd381c1dd7d6-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/chloelede-42f3f48fec314fb3a5f7cd381c1dd7d6-1.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Chloe Bailey with her short twists.\" title=\"chloelede-42f3f48fec314fb3a5f7cd381c1dd7d6-1\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">27 Timeless Short Hairstyles For Black Women<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_15-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Issa Rae with her large box braids.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/issalede-2a2d6322624440b99162f49c717a7612.webp\" title=\"issalede-2a2d6322624440b99162f49c717a7612\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/issalede-2a2d6322624440b99162f49c717a7612.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Issa Rae with her large box braids.\" title=\"issalede-2a2d6322624440b99162f49c717a7612\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">All the Large Box Braid Inspo You Need This Fall<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_16-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Two women with their hair in Fulani braids.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/tylalede-ebf0f5751bfc496d82693dae3e1fb4a4.webp\" title=\"tylalede-ebf0f5751bfc496d82693dae3e1fb4a4\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/tylalede-ebf0f5751bfc496d82693dae3e1fb4a4.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Two women with their hair in Fulani braids.\" title=\"tylalede-ebf0f5751bfc496d82693dae3e1fb4a4\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">It&#8217;s Time to Try These 26 Gorgeous Fulani Braid Looks<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_17-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"a woman with box braids in a ponytail, her gaze set down\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/tootightbraids_recirc-c56884c490564457a3973bea28b86cb5.webp\" title=\"tootightbraids_recirc-c56884c490564457a3973bea28b86cb5\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/tootightbraids_recirc-c56884c490564457a3973bea28b86cb5.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"a woman with box braids in a ponytail, her gaze set down\" title=\"tootightbraids_recirc-c56884c490564457a3973bea28b86cb5\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">14 Tips for Braids That Are Too Tight, Straight From Hair Pros<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_18-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Solange Knowles shows off her medium-length natural hair.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/solangelede-a71826d1dbd84585af4528565c018336.webp\" title=\"solangelede-a71826d1dbd84585af4528565c018336\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/solangelede-a71826d1dbd84585af4528565c018336.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Solange Knowles shows off her medium-length natural hair.\" title=\"solangelede-a71826d1dbd84585af4528565c018336\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">18 Stunning Medium-Length Hairstyles for Natural Hair<\/span><\/span><\/div>\n<\/li>\n<li id=\"card-list__item_19-0\" class=\"comp card-list__item mntl-block \">\n<div class=\"loc card__top\">\n<div class=\"card__media mntl-image card__media universal-image__container\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" alt=\"Jordyn Woods with her curly hair.\" class=\"lazyload card__img universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/jordynlede-5d2bfa680f104c0795332f785cec0f79.webp\" title=\"jordynlede-5d2bfa680f104c0795332f785cec0f79\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/jordynlede-5d2bfa680f104c0795332f785cec0f79.webp\" width=\"300\" height=\"240\" class=\"img--noscript card__img universal-image__image\" alt=\"Jordyn Woods with her curly hair.\" title=\"jordynlede-5d2bfa680f104c0795332f785cec0f79\"><\/div>\n<\/div>\n<\/div>\n<div class=\"card__content \"><span class=\"card__title\"><span class=\"card__title-text \">What Is the LOC Method? Here\u2019s Everything You Should Know<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<p><\/main><\/p>\n<article id=\"beauty-article--sc_1-0\" class=\"comp beauty-article--sc beauty-article mntl-article mntl-article--two-column-right-rail sc-ad-container\" data-tracking-container=\"true\">\n<div class=\"loc article-header\">\n<div id=\"article-header_1-0\" class=\"comp article-header mntl-block article-top\">\n<p id=\"mm-trx-disclosure_1-0\" class=\"comp mm-trx-disclosure\"> If you click on links we provide, we may receive compensation.\n<\/p>\n<h1 id=\"article-heading_1-0\" class=\"comp article-heading mntl-text-block\">Hair Balms are Back and Better Than Ever<\/h1>\n<div id=\"article-meta_1-0\" class=\"comp article-meta mntl-article-meta mntl-block\" data-tracking-container=\"true\">\n<div id=\"bylines_1-0\" class=\"comp bylines beauty-bylines mntl-bylines\" data-tracking-container=\"true\">\n<div id=\"mntl-bylines__group_1-0\" class=\"comp mntl-bylines__group mntl-block mntl-bylines__group--author\">\n<div id=\"mntl-bylines__item_1-0\" class=\"comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date\"><span class=\"mntl-attribution__item-descriptor\">By<\/span><\/p>\n<div data-tooltip=\"&lt;p&gt;Jessica Fields is a beauty writer specializing in industry topics like skincare, makeup, hair, and nail trends. She got her start in media at Coveteur, where she worked as an editorial assistant, building, producing, and writing beauty and fashion stories.&lt;\/p&gt;\" data-inline-tooltip=\"true\"> Jessica Fields<\/p>\n<div id=\"mntl-author-tooltip_1-0\" class=\"comp mntl-author-tooltip mntl-tooltip mntl-group\">\n<div class=\"mntl-author-tooltip__top \">\n<div class=\"mntl-author-tooltip__image-wrapper\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" alt=\"Jessica Fields\" class=\"lazyload mntl-author-tooltip__image mntl-image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/jlfheadshot-jessicafields-f543a234af2d4cf9a5da467f8f49a178-3.webp\" title=\"jlfheadshot-jessicafields-f543a234af2d4cf9a5da467f8f49a178-3\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/jlfheadshot-jessicafields-f543a234af2d4cf9a5da467f8f49a178-3.webp\" width=\"200\" height=\"200\" class=\"img--noscript mntl-author-tooltip__image mntl-image universal-image__image\" alt=\"Jessica Fields\" title=\"jlfheadshot-jessicafields-f543a234af2d4cf9a5da467f8f49a178-3\"><\/div>\n<\/div>\n<div id=\"mntl-author-tooltip__name_1-0\" class=\"comp mntl-author-tooltip__name mntl-attribution__item \">\nJessica Fields\n<\/div>\n<div id=\"mntl-author-tooltip__social-nav_1-0\" class=\"comp mntl-author-tooltip__social-nav beauty-social-nav mntl-social-nav social-nav--tooltip\" data-tracking-container=\"true\">\n<ul class=\"social-nav__list\">\n<li class=\"social-nav__item social-nav__item--instagram\"><\/ul>\n<\/div>\n<div class=\"mntl-author-tooltip__bio\">\n<p>Jessica Fields is a beauty writer specializing in industry topics like skincare, makeup, hair, and nail trends. She got her start in media at Coveteur, where she worked as an editorial assistant, building, producing, and writing beauty and fashion stories.<\/p>\n<\/div>\n<\/div>\n<div class=\"mntl-author-tooltip__bottom\">\nByrdie&#8217;s Editorial Guidelines\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mntl-attribution__item-date\">Published on January 25, 2026 08:00AM<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/cecred-3da0a6d3cece4dad81007bea869d62ea-6.webp\" width=\"2000\" height=\"1500\" alt=\"A person having their hair styled with a hand holding a hair cream container nearby\" class=\" primary-image__image mntl-primary-image--blurry\" title=\"cecred-3da0a6d3cece4dad81007bea869d62ea-6\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/cecred-3da0a6d3cece4dad81007bea869d62ea-6.webp\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"A person having their hair styled with a hand holding a hair cream container nearby\" title=\"cecred-3da0a6d3cece4dad81007bea869d62ea-6\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>C\u00e9cred<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<p id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Over the last few years, innovation has reshaped natural hair routines from the inside out. Bond-building technology has elevated shampoos and conditioners, while lightweight, hydrating formulas have refined gels and edge controls (which were once sticky and drying). Now, another familiar product is getting a long-overdue upgrade\u2014hair balms.\n<\/p>\n<p id=\"mntl-sc-block_3-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Hair balms are deeply rooted in Black beauty, long used to smooth, seal, and style. Historically, they were defined by their heavy, grease-like textures\u2014effective for hold and shine, but often at the expense of movement and long-term hair health. Today\u2019s formulas tell a different story. The new hair balms are airy, weightless, and intentionally formulated with science-backed ingredients designed to nourish, strengthen, and protect hair over time. That evolution is reflected in the market, with brands like C\u00e9cred and Camille Rose launching balms last year.\n<\/p>\n<p id=\"mntl-sc-block_5-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"><strong>Ahead, three natural hair experts break down how modern hair balms work\u2014and why they\u2019ve quickly become one of the most coveted innovations in textured hair care.<\/strong><\/p>\n<div id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--meetourexpert beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-meetourexpert\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Meet the Experts<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>Dr. Kari Williams is a celebrity hairstylist, trichologist, and the director of education at C\u00e9cred.<\/li>\n<li>Ebony Bomani is a certified trichologist and brand educator at Pattern Beauty.<\/li>\n<li>Quani Burnett is the founder and CEO of Soft Rows.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> What Is a Hair Balm? <\/span><\/h2>\n<p id=\"mntl-sc-block_9-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> At their core, hair balms are leave-in styling products. However, unlike a leave-in conditioner, they\u2019re multifaceted. \u201cHair balms are designed to smooth, hydrate, and shape the hair without the stiffness or buildup you\u2019d get from gels and mousses,\u201d says C\u00e9cred\u2019s director of education, Dr. Kari Williams.\n<\/p>\n<p id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Many formulas contain humectants that draw moisture into the hair, supporting hydration and moisture retention. Depending on the formulation, some hair balms also deliver deeper nourishment, doubling as a treatment for parched strands. \u201cSome are made with butters and oils to soften and protect curls while refining their texture and manageability,\u201d says Ebony Bomani, a certified trichologist and brand educator at Pattern Beauty.\u00a0\u201cOthers can deliver reparative benefits to the scalp and strands.\u201d\n<\/p>\n<p id=\"mntl-sc-block_13-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> While formulas vary, the goal is the same: to provide lightweight hold and condition. This unique combination makes hair balms ideal for protective styles and natural hair. According to Quani Burnett, founder of Soft Rows, hair balms can deliver necessary moisture to ease the tension caused by protective styles.\u00a0\n<\/p>\n<h2 id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Why Are They Trending Right Now? <\/span><\/h2>\n<p id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> It\u2019s no secret that the skinification of beauty has made its way into hair care. Natural hair communities have long prioritized intentional, health-focused routines, and modern hair balms rise to meet those needs. As Dr. Williams notes, they strike the sweet spot between function and feel. \u201cBalms deliver on all fronts, whether consumers are seeking lightweight control, frizz reduction, natural texture enhancement, and protective style care,\u201d she says.\n<\/p>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The influx of protective styles also contributes to the growing popularity of these products. \u201cWith more people wearing styles like braids and cornrows year-round, the need for versatile, style-extending products between wash days is also growing,\u201d says Burnett.\n<\/p>\n<p id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Still, it\u2019s hard to ignore the aesthetic aspect of it all. The rise of ritualistic beauty\u2014whether a full-blown routine or a single indulgent product\u2014helps explain why smaller categories like hair balms gain momentum. As Bomani puts it, hair balms are beloved for their multifunctional benefits and the indulgent experience they deliver. There\u2019s something inherently soothing about slowing down to sit in front of the mirror, massaging a balm into your scalp, and smoothing it through your ends as an act of care. \u201cIt\u2019s the best of both worlds, a product that makes you luxurious yet practical,\u201d says Bomani.\n<\/p>\n<h2 id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> How Are Today&#8217;s Balms Different? <\/span><\/h2>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> It\u2019s not just the consistency of balms that has changed; the science and innovation behind them have changed as well. \u201cThey don\u2019t rely on heavy silicones or waxes and are instead infused with conditioning agents like hyaluronic acid, peptides, and plant-based oils,\u201d says Dr. Williams.\n<\/p>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Beyond styling, many hair balms also address scalp health\u2014a topic that has become equally prominent. Burnett says balms that prioritize the scalp go beyond simple moisturization, supporting hair density, aiding scalp detoxification, and providing UV and barrier protection. That combination allows them to deliver both styling benefits and long-term care.<\/p>\n<div id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-groupcallout--productpicks beauty-sc-block-groupcallout--shopthelook mntl-block shop-the-look\">\n<div id=\"shop-the-look__header_1-0\" class=\"comp shop-the-look__header mntl-block\">\n<h3 id=\"shop-the-look__title_1-0\" class=\"comp shop-the-look__title mntl-text-block\">Product Picks<\/h3>\n<\/div>\n<div id=\"digital-issue-shop-the-look__cards_1-0\" class=\"comp digital-issue-shop-the-look__cards card-carousel\" data-visible-card-count=\"3\">\n<div class=\"card-carousel__navigation-container\">\n<div class=\"card-carousel__card-container scroll-snap\">\n<ul id=\"card-carousel__cards_1-0\" class=\"comp card-carousel__cards card-list mntl-block l-container\" data-tracking-container=\"true\">\n<li id=\"card-list__item_1-0\" class=\"comp card-list__item mntl-block \">\n<div id=\"card--product_1-0\" class=\"comp card--product product-card mntl-block shop-the-look__card\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"0\" alt=\"Hair &amp; Scalp Balm\" class=\"lazyload card__media mntl-image card__image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/balms2-fb56abb6d7824dc384515e27d01261d5.webp\" title=\"balms2-fb56abb6d7824dc384515e27d01261d5\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/balms2-fb56abb6d7824dc384515e27d01261d5.webp\" width=\"500\" height=\"0\" class=\"img--noscript card__media mntl-image card__image universal-image__image\" alt=\"Hair &amp; Scalp Balm\" title=\"balms2-fb56abb6d7824dc384515e27d01261d5\"><\/p>\n<div id=\"card__content_1-0\" class=\"comp card__content mntl-block\">\n<p id=\"card__title_1-0\" class=\"comp card__title mntl-text-block\">C\u00e9cred<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li id=\"card-list__item_2-0\" class=\"comp card-list__item mntl-block \">\n<div id=\"card--product_2-0\" class=\"comp card--product product-card mntl-block shop-the-look__card\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"0\" alt=\"Camille Rose Batana Butter Balm Treatment Oil, 4 OZ\" class=\"lazyload card__media mntl-image card__image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/balms1-c375e8b4aeca4c63b101337d78270f06.webp\" title=\"balms1-c375e8b4aeca4c63b101337d78270f06\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/balms1-c375e8b4aeca4c63b101337d78270f06.webp\" width=\"500\" height=\"0\" class=\"img--noscript card__media mntl-image card__image universal-image__image\" alt=\"Camille Rose Batana Butter Balm Treatment Oil, 4 OZ\" title=\"balms1-c375e8b4aeca4c63b101337d78270f06\"><\/p>\n<div id=\"card__content_2-0\" class=\"comp card__content mntl-block\">\n<p id=\"card__title_2-0\" class=\"comp card__title mntl-text-block\">Camille Rose<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li id=\"card-list__item_3-0\" class=\"comp card-list__item mntl-block \">\n<div id=\"card--product_3-0\" class=\"comp card--product product-card mntl-block shop-the-look__card\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"0\" alt=\"Smooth &amp; Shape Balm Goddess Strength\" class=\"lazyload card__media mntl-image card__image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/balms3-6e681c2f6ca943d6935f3bf72f9bb163.webp\" title=\"balms3-6e681c2f6ca943d6935f3bf72f9bb163\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/balms3-6e681c2f6ca943d6935f3bf72f9bb163.webp\" width=\"500\" height=\"0\" class=\"img--noscript card__media mntl-image card__image universal-image__image\" alt=\"Smooth &amp; Shape Balm Goddess Strength\" title=\"balms3-6e681c2f6ca943d6935f3bf72f9bb163\"><\/p>\n<div id=\"card__content_3-0\" class=\"comp card__content mntl-block\">\n<p id=\"card__title_3-0\" class=\"comp card__title mntl-text-block\">Carol&#8217;s Daughter<\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> What&#8217;s Next for the Category? <\/span><\/h2>\n<p id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Science-backed formulas are just the beginning for hair balms. According to experts, the next evolution will include more scalp-forward formulations. \u201cWith scalp-first innovation, balms will double as scalp protectors and barrier-repair treatments,\u201d says Bomani.\n<\/p>\n<p id=\"mntl-sc-block_32-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> \u201cPeople are becoming more educated about scalp health and key ingredients, which is leading the charge for next-gen hair balms that bring science-backed skin care benefits directly to the roots,\u201d says Dr. Williams, who believes ceramides are set to become a hero ingredient. Texture inclusivity will also expand, according to Bomani, with formulas tailored for curls, coils, tight textures, and waves.\n<\/p>\n<p id=\"mntl-sc-block_34-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> At their core, hair balms will stay true to what made them beloved\u2014just more advanced. \u201cHair care routines have always been layered and intentional, and hair balms thrive as versatile styling products for texture-rich hair,\u201d says Burnett.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"loc article-post-content\">\n<div id=\"beauty-breadcrumbs--chips_1-0\" class=\"comp beauty-breadcrumbs--chips mntl-universal-breadcrumbs--chips mntl-block\">\n<div id=\"mntl-breadcrumbs__read-more_1-0\" class=\"comp mntl-breadcrumbs__read-more mntl-text-block text-title-100\">Read more:<\/div>\n<ul id=\"mntl-universal-breadcrumbs_1-0\" class=\"comp mntl-universal-breadcrumbs mntl-block text-label-300 breadcrumbs\" data-tracking-container=\"true\">\n<li id=\"mntl-breadcrumbs__item_1-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Hair<\/span><\/li>\n<li id=\"mntl-breadcrumbs__item_2-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Hair Type<\/span><\/li>\n<li id=\"mntl-breadcrumbs__item_3-0\" class=\"comp mntl-breadcrumbs__item mntl-block\"><span class=\"link__wrapper\">Natural Hair<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"loc article-content\">\n<div id=\"mntl-block_2-0\" class=\"comp mntl-block article__body right-rail\">\n<figure id=\"mntl-universal-primary-image_1-0\" class=\"comp mntl-universal-primary-image primary-image\" data-tracking-container=\"true\">\n<div class=\"primary-image__media\">\n<div class=\"img-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/cecred-3da0a6d3cece4dad81007bea869d62ea-6.webp\" width=\"2000\" height=\"1500\" alt=\"A person having their hair styled with a hand holding a hair cream container nearby\" class=\" primary-image__image mntl-primary-image--blurry\" title=\"cecred-3da0a6d3cece4dad81007bea869d62ea-6\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/cecred-3da0a6d3cece4dad81007bea869d62ea-6.webp\" width=\"2000\" height=\"1500\" class=\"loaded primary-img--noscript primary-image__image mntl-primary-image--blurry\" alt=\"A person having their hair styled with a hand holding a hair cream container nearby\" title=\"cecred-3da0a6d3cece4dad81007bea869d62ea-6\"><\/div>\n<\/div><figcaption id=\"primary-image__figcap_1-0\" class=\"comp primary-image__figcap mntl-figure-caption figure-article-caption\"><span class=\"figure-article-caption-owner\"><\/p>\n<p>C\u00e9cred<\/p>\n<p><\/span><\/figcaption><\/figure>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<p id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Over the last few years, innovation has reshaped natural hair routines from the inside out. Bond-building technology has elevated shampoos and conditioners, while lightweight, hydrating formulas have refined gels and edge controls (which were once sticky and drying). Now, another familiar product is getting a long-overdue upgrade\u2014hair balms.\n<\/p>\n<p id=\"mntl-sc-block_3-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Hair balms are deeply rooted in Black beauty, long used to smooth, seal, and style. Historically, they were defined by their heavy, grease-like textures\u2014effective for hold and shine, but often at the expense of movement and long-term hair health. Today\u2019s formulas tell a different story. The new hair balms are airy, weightless, and intentionally formulated with science-backed ingredients designed to nourish, strengthen, and protect hair over time. That evolution is reflected in the market, with brands like C\u00e9cred and Camille Rose launching balms last year.\n<\/p>\n<p id=\"mntl-sc-block_5-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"><strong>Ahead, three natural hair experts break down how modern hair balms work\u2014and why they\u2019ve quickly become one of the most coveted innovations in textured hair care.<\/strong><\/p>\n<div id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--meetourexpert beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-meetourexpert\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Meet the Experts<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>Dr. Kari Williams is a celebrity hairstylist, trichologist, and the director of education at C\u00e9cred.<\/li>\n<li>Ebony Bomani is a certified trichologist and brand educator at Pattern Beauty.<\/li>\n<li>Quani Burnett is the founder and CEO of Soft Rows.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> What Is a Hair Balm? <\/span><\/h2>\n<p id=\"mntl-sc-block_9-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> At their core, hair balms are leave-in styling products. However, unlike a leave-in conditioner, they\u2019re multifaceted. \u201cHair balms are designed to smooth, hydrate, and shape the hair without the stiffness or buildup you\u2019d get from gels and mousses,\u201d says C\u00e9cred\u2019s director of education, Dr. Kari Williams.\n<\/p>\n<p id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Many formulas contain humectants that draw moisture into the hair, supporting hydration and moisture retention. Depending on the formulation, some hair balms also deliver deeper nourishment, doubling as a treatment for parched strands. \u201cSome are made with butters and oils to soften and protect curls while refining their texture and manageability,\u201d says Ebony Bomani, a certified trichologist and brand educator at Pattern Beauty.\u00a0\u201cOthers can deliver reparative benefits to the scalp and strands.\u201d\n<\/p>\n<p id=\"mntl-sc-block_13-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> While formulas vary, the goal is the same: to provide lightweight hold and condition. This unique combination makes hair balms ideal for protective styles and natural hair. According to Quani Burnett, founder of Soft Rows, hair balms can deliver necessary moisture to ease the tension caused by protective styles.\u00a0\n<\/p>\n<h2 id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Why Are They Trending Right Now? <\/span><\/h2>\n<p id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> It\u2019s no secret that the skinification of beauty has made its way into hair care. Natural hair communities have long prioritized intentional, health-focused routines, and modern hair balms rise to meet those needs. As Dr. Williams notes, they strike the sweet spot between function and feel. \u201cBalms deliver on all fronts, whether consumers are seeking lightweight control, frizz reduction, natural texture enhancement, and protective style care,\u201d she says.\n<\/p>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The influx of protective styles also contributes to the growing popularity of these products. \u201cWith more people wearing styles like braids and cornrows year-round, the need for versatile, style-extending products between wash days is also growing,\u201d says Burnett.\n<\/p>\n<p id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Still, it\u2019s hard to ignore the aesthetic aspect of it all. The rise of ritualistic beauty\u2014whether a full-blown routine or a single indulgent product\u2014helps explain why smaller categories like hair balms gain momentum. As Bomani puts it, hair balms are beloved for their multifunctional benefits and the indulgent experience they deliver. There\u2019s something inherently soothing about slowing down to sit in front of the mirror, massaging a balm into your scalp, and smoothing it through your ends as an act of care. \u201cIt\u2019s the best of both worlds, a product that makes you luxurious yet practical,\u201d says Bomani.\n<\/p>\n<h2 id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> How Are Today&#8217;s Balms Different? <\/span><\/h2>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> It\u2019s not just the consistency of balms that has changed; the science and innovation behind them have changed as well. \u201cThey don\u2019t rely on heavy silicones or waxes and are instead infused with conditioning agents like hyaluronic acid, peptides, and plant-based oils,\u201d says Dr. Williams.\n<\/p>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Beyond styling, many hair balms also address scalp health\u2014a topic that has become equally prominent. Burnett says balms that prioritize the scalp go beyond simple moisturization, supporting hair density, aiding scalp detoxification, and providing UV and barrier protection. That combination allows them to deliver both styling benefits and long-term care.<\/p>\n<div id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-groupcallout--productpicks beauty-sc-block-groupcallout--shopthelook mntl-block shop-the-look\">\n<div id=\"shop-the-look__header_1-0\" class=\"comp shop-the-look__header mntl-block\">\n<h3 id=\"shop-the-look__title_1-0\" class=\"comp shop-the-look__title mntl-text-block\">Product Picks<\/h3>\n<\/div>\n<div id=\"digital-issue-shop-the-look__cards_1-0\" class=\"comp digital-issue-shop-the-look__cards card-carousel\" data-visible-card-count=\"3\">\n<div class=\"card-carousel__navigation-container\">\n<div class=\"card-carousel__card-container scroll-snap\">\n<ul id=\"card-carousel__cards_1-0\" class=\"comp card-carousel__cards card-list mntl-block l-container\" data-tracking-container=\"true\">\n<li id=\"card-list__item_1-0\" class=\"comp card-list__item mntl-block \">\n<div id=\"card--product_1-0\" class=\"comp card--product product-card mntl-block shop-the-look__card\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"0\" alt=\"Hair &amp; Scalp Balm\" class=\"lazyload card__media mntl-image card__image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/balms2-fb56abb6d7824dc384515e27d01261d5.webp\" title=\"balms2-fb56abb6d7824dc384515e27d01261d5\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/balms2-fb56abb6d7824dc384515e27d01261d5.webp\" width=\"500\" height=\"0\" class=\"img--noscript card__media mntl-image card__image universal-image__image\" alt=\"Hair &amp; Scalp Balm\" title=\"balms2-fb56abb6d7824dc384515e27d01261d5\"><\/p>\n<div id=\"card__content_1-0\" class=\"comp card__content mntl-block\">\n<p id=\"card__title_1-0\" class=\"comp card__title mntl-text-block\">C\u00e9cred<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li id=\"card-list__item_2-0\" class=\"comp card-list__item mntl-block \">\n<div id=\"card--product_2-0\" class=\"comp card--product product-card mntl-block shop-the-look__card\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"0\" alt=\"Camille Rose Batana Butter Balm Treatment Oil, 4 OZ\" class=\"lazyload card__media mntl-image card__image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/balms1-c375e8b4aeca4c63b101337d78270f06.webp\" title=\"balms1-c375e8b4aeca4c63b101337d78270f06\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/balms1-c375e8b4aeca4c63b101337d78270f06.webp\" width=\"500\" height=\"0\" class=\"img--noscript card__media mntl-image card__image universal-image__image\" alt=\"Camille Rose Batana Butter Balm Treatment Oil, 4 OZ\" title=\"balms1-c375e8b4aeca4c63b101337d78270f06\"><\/p>\n<div id=\"card__content_2-0\" class=\"comp card__content mntl-block\">\n<p id=\"card__title_2-0\" class=\"comp card__title mntl-text-block\">Camille Rose<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li id=\"card-list__item_3-0\" class=\"comp card-list__item mntl-block \">\n<div id=\"card--product_3-0\" class=\"comp card--product product-card mntl-block shop-the-look__card\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"0\" alt=\"Smooth &amp; Shape Balm Goddess Strength\" class=\"lazyload card__media mntl-image card__image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/balms3-6e681c2f6ca943d6935f3bf72f9bb163.webp\" title=\"balms3-6e681c2f6ca943d6935f3bf72f9bb163\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/balms3-6e681c2f6ca943d6935f3bf72f9bb163.webp\" width=\"500\" height=\"0\" class=\"img--noscript card__media mntl-image card__image universal-image__image\" alt=\"Smooth &amp; Shape Balm Goddess Strength\" title=\"balms3-6e681c2f6ca943d6935f3bf72f9bb163\"><\/p>\n<div id=\"card__content_3-0\" class=\"comp card__content mntl-block\">\n<p id=\"card__title_3-0\" class=\"comp card__title mntl-text-block\">Carol&#8217;s Daughter<\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> What&#8217;s Next for the Category? <\/span><\/h2>\n<p id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Science-backed formulas are just the beginning for hair balms. According to experts, the next evolution will include more scalp-forward formulations. \u201cWith scalp-first innovation, balms will double as scalp protectors and barrier-repair treatments,\u201d says Bomani.\n<\/p>\n<p id=\"mntl-sc-block_32-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> \u201cPeople are becoming more educated about scalp health and key ingredients, which is leading the charge for next-gen hair balms that bring science-backed skin care benefits directly to the roots,\u201d says Dr. Williams, who believes ceramides are set to become a hero ingredient. Texture inclusivity will also expand, according to Bomani, with formulas tailored for curls, coils, tight textures, and waves.\n<\/p>\n<p id=\"mntl-sc-block_34-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> At their core, hair balms will stay true to what made them beloved\u2014just more advanced. \u201cHair care routines have always been layered and intentional, and hair balms thrive as versatile styling products for texture-rich hair,\u201d says Burnett.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"mntl-sc-page_1-0\" class=\"comp mntl-sc-page mntl-block\" data-sc-sticky-offset=\"125\" data-sc-ad-label-height=\"16\" data-sc-ad-track-spacing=\"100\" data-sc-min-track-height=\"250\" data-sc-max-track-height=\"600\" data-sc-breakpoint=\"50em\" data-sc-load-immediate=\"5\" data-sc-content-positions=\"[1, 1250, 1, 1, 1, 1, 1, 1, 1]\" data-bind-scroll-on-start=\"true\">\n<p id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Over the last few years, innovation has reshaped natural hair routines from the inside out. Bond-building technology has elevated shampoos and conditioners, while lightweight, hydrating formulas have refined gels and edge controls (which were once sticky and drying). Now, another familiar product is getting a long-overdue upgrade\u2014hair balms.\n<\/p>\n<p id=\"mntl-sc-block_3-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Hair balms are deeply rooted in Black beauty, long used to smooth, seal, and style. Historically, they were defined by their heavy, grease-like textures\u2014effective for hold and shine, but often at the expense of movement and long-term hair health. Today\u2019s formulas tell a different story. The new hair balms are airy, weightless, and intentionally formulated with science-backed ingredients designed to nourish, strengthen, and protect hair over time. That evolution is reflected in the market, with brands like C\u00e9cred and Camille Rose launching balms last year.\n<\/p>\n<p id=\"mntl-sc-block_5-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"><strong>Ahead, three natural hair experts break down how modern hair balms work\u2014and why they\u2019ve quickly become one of the most coveted innovations in textured hair care.<\/strong><\/p>\n<div id=\"mntl-sc-block_7-0\" class=\"comp mntl-sc-block beauty-sc-block-callout--meetourexpert beauty-sc-block-callout mntl-sc-block-callout mntl-block theme-meetourexpert\" data-tracking-id=\"mntl-sc-block-callout\" data-tracking-container=\"true\">\n<p id=\"mntl-sc-block-callout-heading_1-0\" class=\"comp mntl-sc-block-callout-heading mntl-text-block\">Meet the Experts<\/p>\n<div id=\"mntl-sc-block-callout-body_1-0\" class=\"comp mntl-sc-block-callout-body mntl-text-block\">\n<ul>\n<li>Dr. Kari Williams is a celebrity hairstylist, trichologist, and the director of education at C\u00e9cred.<\/li>\n<li>Ebony Bomani is a certified trichologist and brand educator at Pattern Beauty.<\/li>\n<li>Quani Burnett is the founder and CEO of Soft Rows.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_8-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> What Is a Hair Balm? <\/span><\/h2>\n<p id=\"mntl-sc-block_9-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> At their core, hair balms are leave-in styling products. However, unlike a leave-in conditioner, they\u2019re multifaceted. \u201cHair balms are designed to smooth, hydrate, and shape the hair without the stiffness or buildup you\u2019d get from gels and mousses,\u201d says C\u00e9cred\u2019s director of education, Dr. Kari Williams.\n<\/p>\n<p id=\"mntl-sc-block_11-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Many formulas contain humectants that draw moisture into the hair, supporting hydration and moisture retention. Depending on the formulation, some hair balms also deliver deeper nourishment, doubling as a treatment for parched strands. \u201cSome are made with butters and oils to soften and protect curls while refining their texture and manageability,\u201d says Ebony Bomani, a certified trichologist and brand educator at Pattern Beauty.\u00a0\u201cOthers can deliver reparative benefits to the scalp and strands.\u201d\n<\/p>\n<p id=\"mntl-sc-block_13-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> While formulas vary, the goal is the same: to provide lightweight hold and condition. This unique combination makes hair balms ideal for protective styles and natural hair. According to Quani Burnett, founder of Soft Rows, hair balms can deliver necessary moisture to ease the tension caused by protective styles.\u00a0\n<\/p>\n<h2 id=\"mntl-sc-block_15-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> Why Are They Trending Right Now? <\/span><\/h2>\n<p id=\"mntl-sc-block_16-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> It\u2019s no secret that the skinification of beauty has made its way into hair care. Natural hair communities have long prioritized intentional, health-focused routines, and modern hair balms rise to meet those needs. As Dr. Williams notes, they strike the sweet spot between function and feel. \u201cBalms deliver on all fronts, whether consumers are seeking lightweight control, frizz reduction, natural texture enhancement, and protective style care,\u201d she says.\n<\/p>\n<p id=\"mntl-sc-block_18-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> The influx of protective styles also contributes to the growing popularity of these products. \u201cWith more people wearing styles like braids and cornrows year-round, the need for versatile, style-extending products between wash days is also growing,\u201d says Burnett.\n<\/p>\n<p id=\"mntl-sc-block_20-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Still, it\u2019s hard to ignore the aesthetic aspect of it all. The rise of ritualistic beauty\u2014whether a full-blown routine or a single indulgent product\u2014helps explain why smaller categories like hair balms gain momentum. As Bomani puts it, hair balms are beloved for their multifunctional benefits and the indulgent experience they deliver. There\u2019s something inherently soothing about slowing down to sit in front of the mirror, massaging a balm into your scalp, and smoothing it through your ends as an act of care. \u201cIt\u2019s the best of both worlds, a product that makes you luxurious yet practical,\u201d says Bomani.\n<\/p>\n<h2 id=\"mntl-sc-block_22-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> How Are Today&#8217;s Balms Different? <\/span><\/h2>\n<p id=\"mntl-sc-block_23-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> It\u2019s not just the consistency of balms that has changed; the science and innovation behind them have changed as well. \u201cThey don\u2019t rely on heavy silicones or waxes and are instead infused with conditioning agents like hyaluronic acid, peptides, and plant-based oils,\u201d says Dr. Williams.\n<\/p>\n<p id=\"mntl-sc-block_25-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Beyond styling, many hair balms also address scalp health\u2014a topic that has become equally prominent. Burnett says balms that prioritize the scalp go beyond simple moisturization, supporting hair density, aiding scalp detoxification, and providing UV and barrier protection. That combination allows them to deliver both styling benefits and long-term care.<\/p>\n<div id=\"mntl-sc-block_27-0\" class=\"comp mntl-sc-block beauty-sc-block-groupcallout--productpicks beauty-sc-block-groupcallout--shopthelook mntl-block shop-the-look\">\n<div id=\"shop-the-look__header_1-0\" class=\"comp shop-the-look__header mntl-block\">\n<h3 id=\"shop-the-look__title_1-0\" class=\"comp shop-the-look__title mntl-text-block\">Product Picks<\/h3>\n<\/div>\n<div id=\"digital-issue-shop-the-look__cards_1-0\" class=\"comp digital-issue-shop-the-look__cards card-carousel\" data-visible-card-count=\"3\">\n<div class=\"card-carousel__navigation-container\">\n<div class=\"card-carousel__card-container scroll-snap\">\n<ul id=\"card-carousel__cards_1-0\" class=\"comp card-carousel__cards card-list mntl-block l-container\" data-tracking-container=\"true\">\n<li id=\"card-list__item_1-0\" class=\"comp card-list__item mntl-block \">\n<div id=\"card--product_1-0\" class=\"comp card--product product-card mntl-block shop-the-look__card\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"0\" alt=\"Hair &amp; Scalp Balm\" class=\"lazyload card__media mntl-image card__image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/balms2-fb56abb6d7824dc384515e27d01261d5.webp\" title=\"balms2-fb56abb6d7824dc384515e27d01261d5\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/balms2-fb56abb6d7824dc384515e27d01261d5.webp\" width=\"500\" height=\"0\" class=\"img--noscript card__media mntl-image card__image universal-image__image\" alt=\"Hair &amp; Scalp Balm\" title=\"balms2-fb56abb6d7824dc384515e27d01261d5\"><\/p>\n<div id=\"card__content_1-0\" class=\"comp card__content mntl-block\">\n<p id=\"card__title_1-0\" class=\"comp card__title mntl-text-block\">C\u00e9cred<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li id=\"card-list__item_2-0\" class=\"comp card-list__item mntl-block \">\n<div id=\"card--product_2-0\" class=\"comp card--product product-card mntl-block shop-the-look__card\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"0\" alt=\"Camille Rose Batana Butter Balm Treatment Oil, 4 OZ\" class=\"lazyload card__media mntl-image card__image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/balms1-c375e8b4aeca4c63b101337d78270f06.webp\" title=\"balms1-c375e8b4aeca4c63b101337d78270f06\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/balms1-c375e8b4aeca4c63b101337d78270f06.webp\" width=\"500\" height=\"0\" class=\"img--noscript card__media mntl-image card__image universal-image__image\" alt=\"Camille Rose Batana Butter Balm Treatment Oil, 4 OZ\" title=\"balms1-c375e8b4aeca4c63b101337d78270f06\"><\/p>\n<div id=\"card__content_2-0\" class=\"comp card__content mntl-block\">\n<p id=\"card__title_2-0\" class=\"comp card__title mntl-text-block\">Camille Rose<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li id=\"card-list__item_3-0\" class=\"comp card-list__item mntl-block \">\n<div id=\"card--product_3-0\" class=\"comp card--product product-card mntl-block shop-the-look__card\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"0\" alt=\"Smooth &amp; Shape Balm Goddess Strength\" class=\"lazyload card__media mntl-image card__image universal-image__image\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/balms3-6e681c2f6ca943d6935f3bf72f9bb163.webp\" title=\"balms3-6e681c2f6ca943d6935f3bf72f9bb163\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/02\/balms3-6e681c2f6ca943d6935f3bf72f9bb163.webp\" width=\"500\" height=\"0\" class=\"img--noscript card__media mntl-image card__image universal-image__image\" alt=\"Smooth &amp; Shape Balm Goddess Strength\" title=\"balms3-6e681c2f6ca943d6935f3bf72f9bb163\"><\/p>\n<div id=\"card__content_3-0\" class=\"comp card__content mntl-block\">\n<p id=\"card__title_3-0\" class=\"comp card__title mntl-text-block\">Carol&#8217;s Daughter<\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"mntl-sc-block_29-0\" class=\"comp mntl-sc-block beauty-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text text-title-300\"> What&#8217;s Next for the Category? <\/span><\/h2>\n<p id=\"mntl-sc-block_30-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> Science-backed formulas are just the beginning for hair balms. According to experts, the next evolution will include more scalp-forward formulations. \u201cWith scalp-first innovation, balms will double as scalp protectors and barrier-repair treatments,\u201d says Bomani.\n<\/p>\n<p id=\"mntl-sc-block_32-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> \u201cPeople are becoming more educated about scalp health and key ingredients, which is leading the charge for next-gen hair balms that bring science-backed skin care benefits directly to the roots,\u201d says Dr. Williams, who believes ceramides are set to become a hero ingredient. Texture inclusivity will also expand, according to Bomani, with formulas tailored for curls, coils, tight textures, and waves.\n<\/p>\n<p id=\"mntl-sc-block_34-0\" class=\"comp mntl-sc-block beauty-sc-block-html mntl-sc-block-html\"> At their core, hair balms will stay true to what made them beloved\u2014just more advanced. \u201cHair care routines have always been layered and intentional, and hair balms thrive as versatile styling products for texture-rich hair,\u201d says Burnett.<\/p>\n<\/div>\n<p> Source URL: https:\/\/www.byrdie.com\/hair-balms-are-trending-11875549<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you click on links we provide, we may receive compensation. Hair Balms are Back and Better Than Ever By Jessica Fields Jessica Fields Jessica Fields is a beauty writer specializing in industry topics like skincare, makeup, hair, and nail trends. She got her start in media at Coveteur, where she worked as an editorial [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1701393,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[83,226],"class_list":["post-1701392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-byrdie-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1701392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1701392"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1701392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/1701393"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1701392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1701392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1701392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}