{"id":1568962,"date":"2010-05-16T14:45:16","date_gmt":"2010-05-16T11:45:16","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1568962"},"modified":"2010-05-16T14:45:16","modified_gmt":"2010-05-16T11:45:16","slug":"brandul-si-mediul-online","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1568962","title":{"rendered":"Brandul \u015fi mediul online"},"content":{"rendered":"<article id=\"post-3249\" class=\"post-3249 post type-post status-publish format-standard hentry category-pressit tag-brand tag-internet tag-online tag-social-media\">\n<div class=\"td-post-header td-pb-padding-side\">\n<div class=\"entry-crumbs\"><span><a title class=\"entry-crumb\" href=\"https:\/\/www.pressalert.ro\/\"><span>Acas\u0103<\/span><\/a><\/span><span><a title=\"Vede\u021bi toate articolele \u00een Timp liber\" class=\"entry-crumb\" href=\"https:\/\/www.pressalert.ro\/category\/timp-liber\/\"><span>Timp liber<\/span><\/a><\/span><span><a title=\"Vede\u021bi toate articolele \u00een PressIT\" class=\"entry-crumb\" href=\"https:\/\/www.pressalert.ro\/category\/timp-liber\/pressit\/\"><span>PressIT<\/span><\/a><\/span><span class=\"td-bred-no-url-last\">Brandul \u015fi mediul online<\/span><\/div>\n<ul class=\"td-category\">\n<li class=\"entry-category\"><a href=\"https:\/\/www.pressalert.ro\/category\/timp-liber\/\">Timp liber<\/a><\/li>\n<li class=\"entry-category\"><a href=\"https:\/\/www.pressalert.ro\/category\/timp-liber\/pressit\/\">PressIT<\/a><\/li>\n<\/ul>\n<header>\n<h1 class=\"entry-title\">Brandul \u015fi mediul online<\/h1>\n<div class=\"meta-info\">\n<div class=\"td-post-author-name\">\n<div class=\"td-author-by\">De<\/div>\n<p><a href=\"https:\/\/www.pressalert.ro\/author\/admin\/\">admin<\/a><\/p>\n<div class=\"td-author-line\"> &#8211; <\/div>\n<\/div>\n<p><span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2010-05-16T14:45:16+00:00\">mai 16, 2010<\/time><\/span><\/p>\n<div class=\"td-post-comments\"><a href=\"https:\/\/www.pressalert.ro\/2010\/05\/brandul-si-mediul-online\/#comments\">3<\/a><\/div>\n<\/div>\n<\/header>\n<\/div>\n<div class=\"td-post-sharing td-post-sharing-top td-pb-padding-side\"><span class=\"td-post-share-title\">DISTRIBUI\u021aI<\/span><\/p>\n<div class=\"td-default-sharing \"><a class=\"td-social-sharing-buttons td-social-facebook\" href=\"http:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.pressalert.ro%2F2010%2F05%2Fbrandul-si-mediul-online%2F\"><\/p>\n<div class=\"td-social-but-text\">Facebook<\/div>\n<p><\/a><a class=\"td-social-sharing-buttons td-social-twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Brandul+%C5%9Fi+mediul+online&amp;url=https%3A%2F%2Fwww.pressalert.ro%2F2010%2F05%2Fbrandul-si-mediul-online%2F&amp;via=PRESSALERT.ro\"><\/p>\n<div class=\"td-social-but-text\">Twitter<\/div>\n<p><\/a><\/div>\n<\/div>\n<div class=\"td-post-content td-pb-padding-side\">\n<p>C\u00e2teodat\u0103, c\u00e2nd v\u0103d cum se comport\u0103 \u015fi cum reac\u0163ioneaz\u0103 la \u00eentreb\u0103ri simple, directe \u015fi concrete, firmele din offline-ul rom\u00e2nesc <img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3250\" title=\"business branding online\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/business-branding-online-1.jpg\" alt=\"business branding online\" width=\"300\" height=\"300\">atunci c\u00e2nd sunt online , \u00eemi vine s\u0103 m\u0103 urc pe pere\u0163i. Mai ales \u00een situa\u0163ia \u00een care \u00eemi place un brand sau \u00een\u0163eleg eforturile care s-au depus la crearea acestuia. Foarte multe firme rom\u00e2ne\u015fti, renumite sau cunoscute prin produsele oferite\u00a0sau reclamele TV, atunci c\u00e2nd apar online \u2013 fie \u00een social media, fie cu o simpl\u0103 pagina de internet \u2013\u00a0uit\u0103 de faptul c\u0103 internetul este un spa\u0163iu public,\u00a0la care are acces oricine.<br \/>\nM-am decis ca \u00een aceast\u0103 s\u0103pt\u0103m\u00e2n\u0103, s\u0103 fac un rezumat al lucrurilor\u00a0pe\u00a0care trebuie s\u00ee le respec\u0163i atunci c\u00e2nd \u00ee\u0163i promovezi afacerea online:<\/p>\n<p>1. Pe site, la fel ca \u00een via\u0163a real\u0103, \u0163ine cont de identitatea ta \u015fi de\u00a0elementele de identificare: logo, scris, culori, respect\u0103 imaginea cu care te promovezi sau prin care e\u015fti asociat \u00een mediul offline. \u015ei folose\u015fte permanent personalizarea, fie c\u0103 este vorba de un email trimis sau de un canal YouTube creat. Nu uita \u2013\u00a0asociaz\u0103 permanent numelui sau brandului o modalitate pentru client de a lua leg\u0103tura cu tine: website, email, telefon, fax, adres\u0103 po\u015ftal\u0103.<\/p>\n<p>2. Cum \u00ee\u0163i define\u015fti brandul \u015fi care sunt obiectivele firmei tale online? Sau, pu\u0163in mai simplu, f\u0103-\u0163i un chestionar prin care s\u0103 \u00eentrebi prietenii, clien\u0163ii \u015fi partenerii de ce apeleaz\u0103 la serviciile oferite de tine offline \u015fi \u00een func\u0163ie de acestea stabile\u015fte-\u0163i \u015fi obiectivele online (de exemplu, \u00een Spania, un local Stradivarius poate fi identificat olfactiv de la 20-30 de metri distan\u0163\u0103, prin mirosul dulceag de scor\u0163i\u015foara).<\/p>\n<p>3.<\/p>\n<p> \u00cendreapt\u0103-\u0163i aten\u0163ia c\u0103tre audien\u0163a ta! S\u0103 presupunem c\u0103 ai un local \u00een trend, \u00een care pre\u0163urile sunt peste medie, astfel \u00eenc\u00e2t 90% din clien\u0163ii t\u0103i se \u00eencadreaz\u0103 \u00een categoria corporate management. Trimite mesaje \u015fi adreseaz\u0103-te celor care \u00ee\u0163i viziteaz\u0103 localul \u00een mod direct, promoveaz\u0103 elemente pe care ei, clien\u0163ii tai, le consider\u0103 valoare. Comunic\u0103 \u00een limbajul lor, pe \u00een\u0163elesul lor \u2013 diferen\u0163a \u00eentre clasele sociale exist\u0103 \u015fi trebuie s\u0103 \u0163ii cont de aceast\u0103\u00a0segmentare.<\/p>\n<p>4.Angajeaz\u0103 profesioni\u015fti care s\u0103 se ocupe de ceea ce vrei tu s\u0103 ob\u0163ii de la mediul online, explic\u0103-le \u015fi \u00eencearc\u0103 s\u0103-i faci s\u0103 \u00een\u0163eleag\u0103 conceptul\u00a0\u00a0\u015fi business-ul t\u0103u \u0163i las\u0103-i pe ei s\u0103-\u0163i faca promovarea online.<\/p>\n<p>5. Comunic\u0103 deschis \u015fi f\u0103r\u0103 s\u0103 min\u0163i. R\u0103spunde la \u00eentreb\u0103ri \u015fi caut\u0103 s\u0103 oferi solu\u0163ii care exist\u0103 ACUM pentru cerin\u0163ele clientului, nu vorbi despre ce vei oferi peste\u00a0\u015fase luni. Fii deschis, minciuna \u00ee\u0163i dauneaz\u0103 at\u00e2t offline c\u00e2t \u015fi online.<\/p>\n<p>6. Angajeaz\u0103-te online doar acolo unde ai target, nu-ti f\u0103 cont de twitter doar pentru c\u0103 \u0163i-au sugerat veri\u015forii nevestei! La fel\u00a0\u015fi cu Facebook.\u00a0\u00a0Este \u00een trend \u015fi folosit de 200 de milioane de oameni, dar asta nu \u00eenseamn\u0103 c\u0103 \u00ee\u0163i vei g\u0103si acolo clien\u0163o noi. Studiaz\u0103 mediul \u00een care \u00ee\u0163i propui s\u0103 intri \u00eenainte de a-l accesa.<\/p>\n<p>7. Urmare\u015fte-\u0163i imaginea creat\u0103 \u0163i corecteaza-o dup\u0103 crezul sau dorin\u0163ele tale, chiar proced\u00e2nd la concedierea incompeten\u0163ilor. Nu l\u0103sa angaja\u0163ii sa-to jigneasc\u0103 sau\u00a0s\u0103\u00a0insulte clientii.\u00a0 Cu to\u0163i avem experienta operatoarei care acuz\u0103 de la call-center-ul serviciului de telefonie mobil\u0103 unde ai sunat s\u0103-\u0163i rezolvi o problem\u0103.<\/p>\n<p>Cele 7 sfaturi de mai sus nu sunt \u201ctext-book online branding\u201d, ci doar observatii facute de mine in interac\u0163iunii cu clien\u0163ii si partenerii mei.<\/p>\n<\/div>\n<footer>\n<div class=\"td-post-source-tags td-pb-padding-side\">\n<ul class=\"td-tags td-post-small-box clearfix\">\n<li><span>ETICHETE<\/span><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/brand\/\">brand<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/internet\/\">internet<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/online\/\">online<\/a><\/li>\n<li><a href=\"https:\/\/www.pressalert.ro\/tag\/social-media\/\">social media<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"td-post-sharing td-post-sharing-bottom td-pb-padding-side\"><span class=\"td-post-share-title\">DISTRIBUI\u021aI<\/span><\/p>\n<div class=\"td-default-sharing \"><a class=\"td-social-sharing-buttons td-social-facebook\" href=\"http:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.pressalert.ro%2F2010%2F05%2Fbrandul-si-mediul-online%2F\"><\/p>\n<div class=\"td-social-but-text\">Facebook<\/div>\n<p><\/a><a class=\"td-social-sharing-buttons td-social-twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Brandul+%C5%9Fi+mediul+online&amp;url=https%3A%2F%2Fwww.pressalert.ro%2F2010%2F05%2Fbrandul-si-mediul-online%2F&amp;via=PRESSALERT.ro\"><\/p>\n<div class=\"td-social-but-text\">Twitter<\/div>\n<p><\/a><\/div>\n<\/div>\n<div class=\"td-block-row td-post-next-prev\">\n<div class=\"td-block-span6 td-post-prev-post\">\n<div class=\"td-post-next-prev-content\"><span>Articolul precedent<\/span><a href=\"https:\/\/www.pressalert.ro\/2010\/05\/organu-si-handicapul\/\">Organu\u2019 \u015fi handicapul<\/a><\/div>\n<\/div>\n<div class=\"td-block-span6 td-post-next-post\">\n<div class=\"td-post-next-prev-content\"><span>Articolul urm\u0103tor<\/span><a href=\"https:\/\/www.pressalert.ro\/2010\/05\/pana-unde-intra-politia-concediilor-medicale-ce-cumparaturi-mai-fac-ministerele-n-criza-care-s-capsunarii-favoriti\/\">P\u00e2n\u0103 unde intr\u0103 poli\u0163ia concediilor medicale?; ce cump\u0103r\u0103turi mai fac ministerele-n criz\u0103?; care-s c\u0103p\u015funarii favori\u0163i?<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"author-box-wrap\"><a href=\"https:\/\/www.pressalert.ro\/author\/admin\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/a791192f01bc4a920be1f14cf75cb85e-18.jpg\" class=\"avatar avatar-96 photo\" height=\"96\" width=\"96\" title=\"a791192f01bc4a920be1f14cf75cb85e-18\"><\/a><\/p>\n<div class=\"desc\">\n<div class=\"td-author-name vcard author\"><span class=\"fn\"><a href=\"https:\/\/www.pressalert.ro\/author\/admin\/\">admin<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<p><span><\/span><span><span><\/span><\/span><span><\/span><\/footer>\n<\/article>\n<div class=\"td-post-content td-pb-padding-side\">\n<p>C\u00e2teodat\u0103, c\u00e2nd v\u0103d cum se comport\u0103 \u015fi cum reac\u0163ioneaz\u0103 la \u00eentreb\u0103ri simple, directe \u015fi concrete, firmele din offline-ul rom\u00e2nesc <img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3250\" title=\"business branding online\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2026\/01\/business-branding-online-1.jpg\" alt=\"business branding online\" width=\"300\" height=\"300\">atunci c\u00e2nd sunt online , \u00eemi vine s\u0103 m\u0103 urc pe pere\u0163i. Mai ales \u00een situa\u0163ia \u00een care \u00eemi place un brand sau \u00een\u0163eleg eforturile care s-au depus la crearea acestuia. Foarte multe firme rom\u00e2ne\u015fti, renumite sau cunoscute prin produsele oferite\u00a0sau reclamele TV, atunci c\u00e2nd apar online \u2013 fie \u00een social media, fie cu o simpl\u0103 pagina de internet \u2013\u00a0uit\u0103 de faptul c\u0103 internetul este un spa\u0163iu public,\u00a0la care are acces oricine.<br \/>\nM-am decis ca \u00een aceast\u0103 s\u0103pt\u0103m\u00e2n\u0103, s\u0103 fac un rezumat al lucrurilor\u00a0pe\u00a0care trebuie s\u00ee le respec\u0163i atunci c\u00e2nd \u00ee\u0163i promovezi afacerea online:<\/p>\n<p>1. Pe site, la fel ca \u00een via\u0163a real\u0103, \u0163ine cont de identitatea ta \u015fi de\u00a0elementele de identificare: logo, scris, culori, respect\u0103 imaginea cu care te promovezi sau prin care e\u015fti asociat \u00een mediul offline. \u015ei folose\u015fte permanent personalizarea, fie c\u0103 este vorba de un email trimis sau de un canal YouTube creat. Nu uita \u2013\u00a0asociaz\u0103 permanent numelui sau brandului o modalitate pentru client de a lua leg\u0103tura cu tine: website, email, telefon, fax, adres\u0103 po\u015ftal\u0103.<\/p>\n<p>2. Cum \u00ee\u0163i define\u015fti brandul \u015fi care sunt obiectivele firmei tale online? Sau, pu\u0163in mai simplu, f\u0103-\u0163i un chestionar prin care s\u0103 \u00eentrebi prietenii, clien\u0163ii \u015fi partenerii de ce apeleaz\u0103 la serviciile oferite de tine offline \u015fi \u00een func\u0163ie de acestea stabile\u015fte-\u0163i \u015fi obiectivele online (de exemplu, \u00een Spania, un local Stradivarius poate fi identificat olfactiv de la 20-30 de metri distan\u0163\u0103, prin mirosul dulceag de scor\u0163i\u015foara).<\/p>\n<p>3.<\/p>\n<p> \u00cendreapt\u0103-\u0163i aten\u0163ia c\u0103tre audien\u0163a ta! S\u0103 presupunem c\u0103 ai un local \u00een trend, \u00een care pre\u0163urile sunt peste medie, astfel \u00eenc\u00e2t 90% din clien\u0163ii t\u0103i se \u00eencadreaz\u0103 \u00een categoria corporate management. Trimite mesaje \u015fi adreseaz\u0103-te celor care \u00ee\u0163i viziteaz\u0103 localul \u00een mod direct, promoveaz\u0103 elemente pe care ei, clien\u0163ii tai, le consider\u0103 valoare. Comunic\u0103 \u00een limbajul lor, pe \u00een\u0163elesul lor \u2013 diferen\u0163a \u00eentre clasele sociale exist\u0103 \u015fi trebuie s\u0103 \u0163ii cont de aceast\u0103\u00a0segmentare.<\/p>\n<p>4.Angajeaz\u0103 profesioni\u015fti care s\u0103 se ocupe de ceea ce vrei tu s\u0103 ob\u0163ii de la mediul online, explic\u0103-le \u015fi \u00eencearc\u0103 s\u0103-i faci s\u0103 \u00een\u0163eleag\u0103 conceptul\u00a0\u00a0\u015fi business-ul t\u0103u \u0163i las\u0103-i pe ei s\u0103-\u0163i faca promovarea online.<\/p>\n<p>5. Comunic\u0103 deschis \u015fi f\u0103r\u0103 s\u0103 min\u0163i. R\u0103spunde la \u00eentreb\u0103ri \u015fi caut\u0103 s\u0103 oferi solu\u0163ii care exist\u0103 ACUM pentru cerin\u0163ele clientului, nu vorbi despre ce vei oferi peste\u00a0\u015fase luni. Fii deschis, minciuna \u00ee\u0163i dauneaz\u0103 at\u00e2t offline c\u00e2t \u015fi online.<\/p>\n<p>6. Angajeaz\u0103-te online doar acolo unde ai target, nu-ti f\u0103 cont de twitter doar pentru c\u0103 \u0163i-au sugerat veri\u015forii nevestei! La fel\u00a0\u015fi cu Facebook.\u00a0\u00a0Este \u00een trend \u015fi folosit de 200 de milioane de oameni, dar asta nu \u00eenseamn\u0103 c\u0103 \u00ee\u0163i vei g\u0103si acolo clien\u0163o noi. Studiaz\u0103 mediul \u00een care \u00ee\u0163i propui s\u0103 intri \u00eenainte de a-l accesa.<\/p>\n<p>7. Urmare\u015fte-\u0163i imaginea creat\u0103 \u0163i corecteaza-o dup\u0103 crezul sau dorin\u0163ele tale, chiar proced\u00e2nd la concedierea incompeten\u0163ilor. Nu l\u0103sa angaja\u0163ii sa-to jigneasc\u0103 sau\u00a0s\u0103\u00a0insulte clientii.\u00a0 Cu to\u0163i avem experienta operatoarei care acuz\u0103 de la call-center-ul serviciului de telefonie mobil\u0103 unde ai sunat s\u0103-\u0163i rezolvi o problem\u0103.<\/p>\n<p>Cele 7 sfaturi de mai sus nu sunt \u201ctext-book online branding\u201d, ci doar observatii facute de mine in interac\u0163iunii cu clien\u0163ii si partenerii mei.<\/p>\n<\/div>\n<p> Source URL: https:\/\/www.pressalert.ro\/2010\/05\/brandul-si-mediul-online\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acas\u0103Timp liberPressITBrandul \u015fi mediul online Timp liber PressIT Brandul \u015fi mediul online De admin &#8211; mai 16, 2010 3 DISTRIBUI\u021aI Facebook Twitter C\u00e2teodat\u0103, c\u00e2nd v\u0103d cum se comport\u0103 \u015fi cum reac\u0163ioneaz\u0103 la \u00eentreb\u0103ri simple, directe \u015fi concrete, firmele din offline-ul rom\u00e2nesc atunci c\u00e2nd sunt online , \u00eemi vine s\u0103 m\u0103 urc pe pere\u0163i. Mai ales [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1568972,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[176],"class_list":["post-1568962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-romania","tag-pressalert-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1568962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1568962"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1568962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/1568972"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1568962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1568962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1568962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}